How to send emails without getting into Spam Act trouble?

Posted by Jason on Super User See other posts from Super User or by Jason
Published on 2011-01-02T05:23:07Z Indexed on 2011/01/02 5:55 UTC
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email

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spam-prevention

Lets say I have a database of 60,000 emails.

I would like to send them an email notifying them of a new related service (similar to what they've signed up) which adds value to what they already signed up to.

I know most of them would welcome it but they did not opt-in for this new related service. I don't want to send out the email invite only to find out I got into some Spam Act trouble.

What is a friendly way to reach these targetted audience?

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