How does Google show a web page's recipe photo inline with the search results? How'd they do that?

Posted by Pete Alvin on Pro Webmasters See other posts from Pro Webmasters or by Pete Alvin
Published on 2011-02-27T13:13:08Z Indexed on 2011/02/27 15:32 UTC
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Filed under:

seo

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google

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search-engines

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google-search

On Google, if you search for "chana dal recipe," in the middle of the search results page you'll see one search result with an image of the meal, taken from the underlying web page. It's the only one.

Did:

A) Google someone magically isolate the one image on the web page which summarized the recipe,

--or--

B) did the webmaster/page author somehow designate and promote that particular image so that Google would inline it in the search results?

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