Sudden drop of pageviews/visit and increase of bounce rate in Analytics

Posted by Tebb on Pro Webmasters See other posts from Pro Webmasters or by Tebb
Published on 2012-06-06T17:41:43Z Indexed on 2012/06/06 22:48 UTC
Read the original article Hit count: 195

Filed under:

google-analytics

|

JavaScript

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statistics

Google analytics stats:

04 june 2012

Visits: 4.423
Unique visitors: 3.558
Pageviews: 77.352
Pageviews / visit: 17,49
Visit length: 00:06:26
Bounce rate: 1,09%

05 june 2012

Visits: 4.652
Unique visitors: 3.825
Pageviews: 45.087
Pageviews / visit: 9,69
Visit length: 00:06:45
Bounce rate: 19,60%

From one day to another the bounce rate went from 1% to 19%, the pageviews dropped by half so did the pageviews/visit.

The only thing I changed (If I remember correctly) on the site, was an advertisment that used a javascript.

Could this be the reason? and, if it is, how can I know which one is the real stats?

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