I am unable to delete the following directory in Windows 7

C:\ProgramData\Microsoft\Windows\Start Menu\Programs\iTunes

The error message that is displayed when I try is:

"You need permission to perform this action. You require permission from the computer's administrator to make changes to this folder."

I am an Administrator and have UAC set to "Never Notify". iTunes is not running either (it's been uninstalled).

I have tried running cmd.exe using "Run as administrator" from the right click context menu, then executing

rmdir "C:\ProgramData\Microsoft\Windows\Start Menu\Programs"

but it just returns "Access is denied."

Any ideas why I can't delete this dir?

Thanks!