What makes puzzle games addictive?

Posted by Bryan Denny on Game Development See other posts from Game Development or by Bryan Denny
Published on 2010-11-16T22:18:30Z Indexed on 2012/10/08 21:52 UTC
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I'm currently developing a puzzle game for Android that is sort of along the lines of Alchemy.

I was wondering what makes games like Alchemy or Bejeweled so addicting? How do I keep players interested in the game to want to play it over and over? Is it the scores? Level advancement? The challenges? What should I be doing to try and keep a player engaged with a puzzle game since they are often quite repetitive?

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