Is there any way to get faster app reviews?

Posted by David on Programmers See other posts from Programmers or by David
Published on 2012-10-10T02:45:35Z Indexed on 2012/10/10 3:52 UTC
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Filed under:

ios

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iphone

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apple

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appstore

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app

I am trying to build a business around an iPhone app. The app will be our main sales channel, and being able to adapt the sales channel faster than the 9-10 days delay cause by the app review times is crucial. Therefore, I was wondering whether there is anything I can do to improve the speed of reviews. I am thinking that the publishers of Angry Birds, surely would not have to wait in line for reviews on the same terms as some obscure free app. So what can I do? Some things I am considering:

Would Apple prioritize apps that they earn money on?
Could I in some way pay Apple directly?

I already know of the possibility of requesting an expedite review, but it seems like one can get punished for supplying a non-technical reason.

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