What role does the Apple iTunes server play in Enterprise distribution?

Posted by Piepants on Stack Overflow See other posts from Stack Overflow or by Piepants
Published on 2012-11-12T16:58:32Z Indexed on 2012/11/12 16:59 UTC
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ios

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provisioning

I'm looking into what's involved in distributing an Enterprise App and found this line in Apple's Enterprise App Distribution doc in the section on installing the apps wirelessly:

A network configuration that allows the devices to access an iTunes server at Apple

What does this mean and why is it necessary? I thought the apps to be installed would be hosted on a company web site, but does this imply otherwise?

TIA

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