Google Keyword Competition rating

Posted by Eric on Pro Webmasters See other posts from Pro Webmasters or by Eric
Published on 2010-09-20T21:20:35Z Indexed on 2012/11/26 17:27 UTC
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Google offers a Keyword application that allows me to see the number of time a particular query has been made in Google.

There is a column in the results named "Competition" (Actually its Concurrence in French, I'm just translating). Its a rating from 0 to 1, as in percentage. What indicator is that?

EDIT *

Is this something useful I should rely on? I'm not sure about how to interpret this data. Should I go for less competitive keywords with a lower number of searches or not worry about it and go for the highly searched keywords anyway? Is 50% considered high? what about 75% ?

I have a very niche market that sell expensive offline services, so the very long tail is my goal (I assume). If you didn't already figured out, I'm very new to SEO =)

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