How do I analyze vague Google Analytics data re traffic from Facebook?

Posted by user6982 on Pro Webmasters See other posts from Pro Webmasters or by user6982
Published on 2011-04-20T11:28:57Z Indexed on 2012/12/12 17:20 UTC
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facebook-application

We have one Facebook fan page and two personal profiles that could be sending traffic and then there are the many facebook pages of friends etc. I am also running an ad campaign from my FB account for my husband's business which has a link from his personal FB profile and his fan page.

On Google analytics for his business we get the following referring sites from Facebook:

/ajax/emu/end.php which is listed under facebook.com / referral

/l.php (which is a not-found page at FB

/ajax/emu/end.php which is listed under apps.facebook.com

Both of the working links send me to the home page of my profile, which is the account I am working from to create and review the FB ad campaign that we are running.

Is this info telling me any useful information at all? Is there a best practice for tracking and analyzing Facebook traffic that is a lot more granular?

thanks!

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