Questions come up after reading the article about the new method Microsoft uses to License windows 8 computers. Let say I bought a Brand new laptop with windows 8 preloaded. Not like the old way, there is no OEM sticker in the back of the computer which can be used for reloading system.(new product key is stored in BIOS as mentioned in the article, the key can be pulled out by using a software anyway). Is it possible to install windows 8 on another computer with that particular key in case the computer is totally damaged?

Here is what i tried:

First, I extracted the key with a software name "windows 8 key viewer". using the windows 8 upgrade tool to determine what copy of windows 8 I should download for the installation. The tool did correctly recognized the key as a legitimate one. but it claims that key can not be installed with a retail media (Since it is an oem key). Does this mean the only way to do it is to use an OEM CD from the manufacturer? Will ISO from MSDN source do? or it is just not possible??