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Articles indexed Wednesday September 12 2012

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  • Oracle Sparc e Solaris - Performance Máxima para Aplicações de Missão Crítica

    - by Wesley Faria
    Olá pessoal, convido todos a assistirem a entrevista do especialista de Sparc e Solaris da Oracle. Serão abordados temas relevantes como a estratégia da Oracle para essa linha de produtos, roadmap e é claro, os benefícios de se usar a Red Stack.Alem disso terão 3 apresentações que vão detalhar melhor os temas Sparc, Solaris e Integração de Hardware e Software. A entrevista estará disponivel a partir do dia 20 de Setembro de 2012 no link http://www.voit.com.br/NL/Oracle_SPARC/webinar_sparc.htm.

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  • New OBI 11G Online Sales & Pre-Sales Partner Assessment Tests

    - by Cinzia Mascanzoni
    OBI partners can now update their specialization certification to the latest product version 11g for OBI: until recently, the accreditation had examined skills for OBI 10g. New OPN on-line Sales & Pre-sales Assessment Tests Available Oracle Business Intelligence Foundation Suite 11g Sales Specialist Oracle Business Intelligence Foundation Suite 11g PreSales Specialist Oracle Business Intelligence Foundation Suite 11g Support Specialist Read more on Specialization

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  • MySQL Connect: What to Expect From the Wondrous Land of MySQL Cluster

    - by Mat Keep
    The MySQL Connect conference is only a couple of weeks away, with MySQL engineers, support teams, consultants and community aces busy putting the final touches to their talks. There will be many exciting new announcements and sharing of best practices at the conference, covering the range of MySQL technologies. MySQL Cluster will a big part of this, so I wanted to share some key sessions for those of you who plan on attending, as well as some resources for those who are not lucky enough to be able to make the trip, but who can't afford to miss the key news. Of course, this is no substitute to actually being there….and the good news is that registration is still open ;-) Roadmap: Whats New in MySQL Cluster Saturday 29th, 1300-1400, in Golden Gate room 5.                                                                                        Bernd Ocklin, director of MySQL Cluster development, and myself will be taking a look at what follows the latest MySQL Cluster 7.2 release. I don't want to give to much away - lets just say its not often you can add powerful new functionality to a product while at the same time making life radically simpler for its users. For those not making it to the Conference, a live webinar repeating the talk is scheduled for Thursday 25th October at 09.00 pacific time. Hold the date, registration will be open for that soon and published to our MySQL Webinars page Best Practices Getting Started with MySQL Cluster, Hands-On Lab Saturday 29th, 1600-1700, in Plaza Room A.                                                              Santo Leto, one of our lead MySQL Cluster support engineers, regularly works with users new to MySQL Cluster, assisting them in installation, configuration, scaling, etc. In this lab, Santo will share best-practices in getting started. Delivering Breakthrough Performance with MySQL Cluster Saturday 29th, 1730-1830, in Golden Gate room 5. Frazer Clement, lead MySQL Cluster software engineer, will demonstrate how to translate the awesome Cluster benchmarks (remember 1 BILLION UPDATEs per minute ?!) into real-world performance. You can also get some best practices from our new MySQL Cluster performance guide  MySQL Cluster BoF Saturday 29th, 1900-2000, room Golden Gate 5.                                                                                                           Come and get a demonstration of new tools for the installation and configuration of MySQL Cluster, and spend time with the engineering team discussing any questions or issues you may have. Developing High-Throughput Services with NoSQL APIs to InnoDB and MySQL Cluster Sunday 30th, 1145 - 1245, in Golden Gate room 7.   In this session, JD Duncan and Andrew Morgan will present how to get started with both Memcached and new NoSQL APIs. JD and I recently ran a webinar demonstrating how to build simple Twitter-like services with Memcached and MySQL Cluster. The replay is available for download.  Case Studies: MySQL Cluster @ El Chavo, Latin America’s #1 Facebook Game Sunday 30th, 1745 - 1845, in Golden Gate room 4.                             Playful Play deployed MySQL Cluster CGE to power their market leading social game. This session will discuss the challenges they faced, why they selected MySQL Cluster and their experiences to date. You can read more about Playful Play and MySQL Cluster here  A Journey into NoSQLand: MySQL’s NoSQL Implementation Sunday 30th, 1345 - 1445, in Golden Gate room 4.                                          Lig Turmelle, web DBA at Kaplan Professional and esteemed Oracle Ace, will discuss her experiences working with the NoSQL interfaces for both MySQL Cluster and InnoDB Evaluating MySQL HA Alternatives Saturday 29th, 1430-1530, room Golden Gate 5                                                                                   Henrik Ingo, former member of the MySQL sales engineering team, will provide an overview of various HA technologies for MySQL, starting with replication, progressing to InnoDB, Galera and MySQL Cluster What about the other stuff? Of course MySQL Connect has much, much more than MySQL Cluster. There will be lots on replication (which I'll blog about soon), MySQL 5.6, InnoDB, cloud, etc, etc. Take a look at the full Content Catalog to see more. If you are attending, I hope to see you at one of the Cluster sessions...and remember, registration is still open

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  • Setup a Autoreply Only Account

    - by dabrain
    For some very good reason you might would like to setup a 'autoreply' only account, without storing the incoming mail into a mailbox. If not already done, create an account via Delegated Admin Gui or commadmin Commandline Tool. Example: /opt/sun/comms/da/bin/commadmin user create -D admin -d vmdomain.tld -w enigma -F Mike -l    mparis -L Paris -W tester -E [email protected] -S mail -H mars.vmdomain.tld Setup mailDeliveryOption to autoreply mode only, so no email will be stored in the user mailbox, skip this step if you want incoming emails stored in the mailbox. ldapmodify -D "cn=Directory Manager" -w enigma -f /tmp/modfile [/tmp/modfile] dn: uid=mparis,ou=People,o=vmdomain.tld,o=red changetype: modify replace: mailDeliveryOption mailDeliveryOption: autoreply Setup mailSieveRuleSource with the autoreply text and 'do-not-reply' From address. The "Thank you ..." part becomes the subject. The next string in quotes is the body part of the message. The ":hours 0" denotes that we want a reply sent for every message. Finally,  the \n is used because of the wanted newlines in the body. ldapmodify -D "cn=Directory Manager" -w enigma -f /tmp/addfile [/tmp/addfile] dn: uid=mparis,ou=People,o=vmdomain.tld,o=red changetype: modify add: mailSieveRuleSource mailSieveRuleSource: require "vacation"; vacation :hours 0 :reply :from "do-not-reply   @domain.com" :subject "Thank you for contacting webpost" "Your Mail is being review   ed.\nTo access contact information please visit : http://www.domain.com \nPlease do    not reply to this e-mail as it is an automated response on your mail being accessed   .\n\nPublic Respose Unit.\n"

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  • Hot Sessions for Oracle World 2012 - Cloud and Mobile Keynote

    - by Grant Ronald
    For those attending Oracle World 2012 Chris Tonas, VP of Application Development Tools, will be talking about Cloud and Mobile on Monday 1st Oct at 10:45am.  Having had a sneak preview of this session already is amazing to see how our development tools, specifically JDeveloper and Oracle ADF, are embracing mobile and cloud development.  If you want to know more, you'll have to come along to this session!

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  • Oracle Enterprise Manager Cloud Control 12c Release 2 (12.1.0.2) ist da!

    - by Ralf Durben (DBA Community)
    Das zweite Release von Oracle Enterprise Manager Cloud Control 12c ist jetzt verfügbar und zwar für alle Plattformen, auf denen auch das Vorgängerrelease genutzt werden konnte. Das gab es bei Enterprise Manager noch nie: Alle Plattformen haben die gleiche Priorität! In dem neuen Release wurde die Stabilität nochmals verbessert und einige Wünsche unserer Kunden verwirklicht. Auch einige neue Funktionalitäten, wie zum Beispiel "Java as a Service" stehen nun zur Verfügung. Neben dem Cloud Control Framework wurden auch einige Plug-Ins erneuert. Cloud Control 12.1.0.2 ist ein komplettes Release und der Download enthält alles für die Installation des OMS und Agenten. Damit kann mit der Software eine komplette Neuinstallation oder ein Upgrade von EM 10.2.0.5, 11.1 oder 12.1.0.1 (auch ohne Bundle Patch 1) vorgenommen werden. Eine Übersicht über die Neuerungen finden Sie im Oracle Enterprise Manager Cloud Control Introduction Document.

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  • Fuzzing for Security

    - by Sylvain Duloutre
    Yesterday, I attended an internal workshop about ethical hacking. Hacking skills like fuzzing can be used to quantitatively assess and measure security threats in software.  Fuzzing is a software testing technique used to discover coding errors and security loopholes in software, operating systems or networks by injecting massive amounts of random data, called fuzz, to the system in an attempt to make it crash. If the program contains a vulnerability that can leads to an exception, crash or server error (in the case of web apps), it can be determined that a vulnerability has been discovered.A fuzzer is a program that generates and injects random (and in general faulty) input to an application. Its main purpose is to make things easier and automated.There are typically two methods for producing fuzz data that is sent to a target, Generation or Mutation. Generational fuzzers are capable of building the data being sent based on a data model provided by the fuzzer creator. Sometimes this is simple and dumb as sending random bytes, swapping bytes or much smarter by knowing good values and combining them in interesting ways.Mutation on the other hand starts out with a known good "template" which is then modified. However, nothing that is not present in the "template" or "seed" will be produced.Generally fuzzers are good at finding buffer overflow, DoS, SQL Injection, Format String bugs etc. They do a poor job at finding vulnerabilites related to information disclosure, encryption flaws and any other vulnerability that does not cause the program to crash.  Fuzzing is simple and offers a high benefit-to-cost ratio but does not replace other proven testing techniques.What is your computer doing over the week-end ?

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  • ???? - ????

    - by Steve He(???)
    ???? - ?????? Oracle?????“???? - Get Proactive”???????????????Oracle???????????,????????,????????????????????????“???? - Get Proactive”,????????,???????????????????????????????,????????????????????? ???????????,???????????????????,?????“???? - Resolve Series”???????????????,??????????????????????????????????????????,?????My Oracle Support??????????????????????????????,????????????????????,??My Oracle Support???????? ??????????9????????????????????,????????????????????,?????My Oracle Support????????“?? - RESOLVE”?????????????????????????????????????,??????,???????????????,??????????????,??????????????? ??????????Oracle????????,?????????????????????????,??????????????????,???????,??????????????????????????????????????????,????Oracle??????????????????????? ????. ???????????????????????

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  • ???? : ?????????????????????????? ~??????????????????SCSK??????

    - by Shinji Watanabe
    ??????????????????????????????????????????·?????????????????????????????????????Web??????????????????????????????????·??????????????? ?????????????·???????????????????????Web CMS?EC????????????????????????????????????????????????????????Web??????????????????·???????????????Web??????????????????????????????·??????????Web???????????????? ???????? ?? 2012?10?10?(?)14:00~17:15(??13:30~) ?? Web?????????????????-·??????????????????????Web????????????????????????????????·??????????Web????????????????????????????Web???????????????Web?????????????????????????????? ?? ???????????????????2-4-27 ????? 9F???:??? ???? ?????? 10????? ??5???????? ??3?(????????????????)JR? ????? ?????? ??10?JR??? ?????? ????? ??5??? ???? ?????? 7????? ??5?????? ?? ?? ?? 50????????????????????????????????????????????????????????????????(??????????????????????????????????)?????????????????????????????????????????????????????????????????????????????????????????????????????1?2???????????????????????????????????? ?? ??????????????????????????SCSK???? ???????? ????????? ????? 13:30-14:00 ?? 14:00-14:10 1)??????????????? Fusion Middleware?????? ????/??????? ? ? 14:10-15:00 2)?User Experience ??? ~ ????????????????????????????????? ????????CEO ?? ????????????????????????????????????????????·?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 15:00-15:45 3)?B2C?B2B?????!?????????????????????3?????????????? ?????????????? CRM/HCM???????????? ?? ?? ?E?????????????????????????????????????????????????????????????B2B?B2C?????????????????????????????????????????????? ????????????????????????????????????????????????????? ???????????????????????????????????????????3??????????? 15:45-16:00 ?? 16:00-16:45 4)????????????????No.1 ??????????????????????SCSK???? ?????????? ??????????????????????? WEB???????? ??? ? ? ????????????????Web????PfizerPRO??????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????No.1(?)? ???? ???????????SCSK??????Web???????????????????????????????????????????????????????????????????????????????????????????????????? ???:??????·??·???2011?12?14??? 2011?7~9????????????????? 16:45-17:15 5)????Web????????????????~???????????????????????????~?SCSK???? IT??????????? ???????????????? ?? ??????????????????????????????????????Web????????????????????????????????????????????CMS????????Web???????????????????????????????????????????? ??????????????????????????????

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  • Iterating selected rows in an ADF Faces table

    - by Frank Nimphius
    In OTN Harvest May 2012; http://www.oracle.com/technetwork/developer-tools/adf/learnmore/may2012-otn-harvest-1652358.pdf I wrote about "Common mistake when iterating <af:table> rows". In this entry I showed code to access the row associated with a selected table row from the binding layer to avoid the problem of having to programmatically change the selected table row. As it turns out, my solution only worked fro selected table rows that are in the current iterator query range. So here's a solution that works for all ranges public String onButtonPress() { RowKeySet rks = table.getSelectedRowKeys(); Iterator it = rks.iterator(); while (it.hasNext()) { List selectedRowKeyPath = (List)it.next(); //table is the JSF component reference created using the table's binding //property Row row = ((JUCtrlHierNodeBinding)table.getRowData(selectedRowKeyPath)).getRow(); System.out.println("Print Test: " + row.getAttribute(1)); } return null; }

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  • Java Spotlight Episode 99: Daniel Blaukopf on JavaFX for Embedded Systems

    - by Roger Brinkley
    Interview with  Daniel Blaukopf on JavaFX for Embedded Systems Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Top 5 Reasons to go to JavaOne 5. Chance to see the future of Java Technical Keynotes and sessions The pavillion The new Embedded@JavaOne conference 4. The meetings outside the scope of the conference Top 10 Reasons to Attend the Oracle Appreciation Event GlassFish Community Event at JavaOne 2012 Sundays User Group Forum 3. It’s like drinking from firehose Less keynotes more sessions - 20% more 60% of the talks are external to HOLs Tutorials OracleJava University classes on Sunday - Top Five Reasons You Should Attend Java University at JavaOne 2. Students are free 1. It’s not what you see it’s who you will meet Events Sep 10-15, IMTS 2012 Conference,  Chicago Sep 12,  The Coming M2M Revolution: Critical Issues for End-to-End Software and Systems Development,  Webinar Sep 30-Oct 4, JavaONE, San Francisco Oct 3-4, Java Embedded @ JavaONE, San Francisco Oct 15-17, JAX London Oct 30-Nov 1, Arm TechCon, Santa Clara Oct 22-23, Freescale Technology Forum - Japan, Tokyo Oct 31, JFall, Netherlands Nov 2-3, JMagreb, Morocco Nov 13-17, Devoxx, Belgium Feature InterviewDaniel Blaukopf is the Embedded Java Client Architect at Oracle, working on JavaFX. Daniel's focus in his 14 years in the Java organization has been mobile and embedded devices, including working with device manufacturers to port and tune all levels of the Java stack to their hardware and software environments. Daniel's particular interests are: graphics, performance optimization and functional programming.

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  • Remembering September 11 - 11 Years Later

    - by user12613380
    It's September 11 again and time to reminisce about that fateful day when the world came together as one. The attacks of that day touched everyone around the world as almost 3000 people from the United States and 38 other countries were killed. This year, I am finding it difficult to say anything other than what I have said in previous years. So, I will not try to "wax loquacious." Instead, I will simply say that I will never forgot. I will not forget where I was on that day. I will not forgot the people who died. I will not forget the people who gave their lives so that others might live. And I will not forget how our world changed on that day. And with that remembrance, we again return to our lives, using tragedy to drive us to build a world of peace and opportunity. My thanks go out again to the men and women, uniformed or not, who continue to protect us from harm. May we never again experience such human tragedy, on U.S. soil or elsewhere.

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  • Mixing It Up with BluesMix

    - by Oracle OpenWorld Blog Team
    By Karen Shamban At home base in London prior to making a swing on the US west coast later this month, BluesMix took a few minutes to answer some musical questions. Q: What are the top three things people should know about your music? A: We focus on original material and blend funk with blues. We're big on songwriting but also performance, groove, and feel of the music. It's music you can dance to! We're from London, England and have been labeled 'one of the UK's leading blues/funk bands'. Oh - that's four things! :) Q: Do you prefer smaller, intimate venues or larger, louder ones? A: Actually both, for different reasons. We play many intimate club shows in London at prestigious venues such as the 100 Club. There's lots of musical history with these types of clubs where the likes of the Rolling Stones used to play week-in week-out in the '60s. Usually these shows generally have a fantastic atmosphere, with a close connection to the audience, who are packed close to the stage. They often turn up surprises too…for example, we've had artists such as Amy Winehouse and Mick Abrahams in the crowd enjoying the show and then asking to come onstage and play with the band. Lots of fun! The larger venues are great too, in a different way. We've played to 3,000-person+ crowds and the atmosphere with so many people enjoying the show is a real buzz. It's also nice to play outdoor venues, especially in places with nice weather like California! Q: What's new and different in the music you are playing today, versus a year or two ago? A: Well, we released a new album earlier this year. It's called Flat Nine; it's on the Proper Records label. Whilst our music has always been a blend of blues and vintage funk, this album in particular has evolved our funk side even further. We've received some really great reviews from the music press in the UK and had generous comparisons to the likes of The Meters, Dr. John, The Average White Band, Howlin' Wolf. The album has generated lots of interest, which is fantastic. We're playing to regular sellout shows in the UK and are also opening for some legends of the funk music scene, such as The New Mastersounds. BluesMix are headlining the Oracle OpenWorld Welcome Reception in Yerba Buena Gardens on Sunday, September 30 and are playing at the Oracle OpenWorld Music Festival at Slim's on Tuesday, October 2. More on the music: Oracle OpenWorld Music Festival BluesMix  >>

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  • Walmart's Mobile Self-Checkout

    - by David Dorf
    Reuters recently reported that Walmart was testing an iPhone-based self-checkout at a store near its headquarters.  Consumers scan items as they're placed in the physical basket, then the virtual basket is transferred to an existing self-checkout station where payment is tendered.  A very solid solution, but not exactly original. Before we go further, let's look at the possible cost savings for Walmart.  According to the article: Pushing more shoppers to scan their own items and make payments without the help of a cashier could save Wal-Mart millions of dollars, Chief Financial Officer Charles Holley said on March 7. The company spends about $12 million in cashier wages every second at its Walmart U.S. stores. Um, yeah. Using back-of-the-napkin math, I calculated Walmart's cashiers are making $157k per hour.  A more accurate statement would be saving $12M per year for each second saved on the average transaction time.  So if this self-checkout approach saves 2 seconds per transaction on average, Walmart would save $24M per year on labor.  Maybe.  Sometimes that savings will be used to do other tasks in the store, so it may not directly translate to less employees. When I saw this approach demonstrated in Sweden, there were a few differences, which may or may not be in Walmart's plans.  First, the consumers were identified based on their loyalty card.  In order to offset the inevitable shrink, retailers need to save on labor but also increase basket size, typically via in-aisle promotions.  As they scan items, retailers should target promos, and that's easier to do if you know some shopping history.  Last I checked, Walmart had no loyalty program. Second, at the self-checkout station consumers were randomly selected for an audit in which they must re-scan all the items just like you do at a typical self-checkout.  If you were found to be stealing, your ability to use the system can be revoked.  That's a tough one in the US, especially when the system goes wrong, either by mistake or by lying.  At least in my view, the Swedes are bit more trustworthy than the people of Walmart. So while I think the idea of mobile self-checkout has merit, perhaps its not right for Walmart.

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  • Sun2Oracle: Hub City Media Webcast Reminder - Thursday, September 13, 2012

    - by Darin Pendergraft
    Our Sun2Oracle webcast featuring Steve Giovanetti from Hub City Media is this Thursday, September 13th at 10:00 am PST.  If you haven't registered yet, there is still time: Register Here. Scott Bonell, Sr. Director of Product Management will be talking to Steve about their recent project to upgrade a large University from Sun DSEE Directory to Oracle Unified Directory.  Scott and Steve will talk through details of the project, from planning through implementation. In addition to this webcast, Steve Giovanetti will also be participating in two sessions at Oracle OpenWorld 2012: CON9465 - Next-Generation Directory: Oracle Unified Directory  Etienne Remillon, Principal Product Manager, Oracle  Steve Giovanetti, CTO Hub City Media  Warren Leung, Sr. Architect, UCLA  Tuesday, Oct 2, 5:00 PM – 6:00 PM  Moscone West – 3008 CON5749 - Solutions for Migration of Oracle Waveset to Oracle Identity Manager Steve Giovanetti, CTO Hub City Media Kevin Moulton, Senior Sales Consulting  Manager, Oracle Thursday, Oct 4, 11:15 AM - 12:15 PM Moscone West - 3008

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • Experience Oracle Enterprise Data Quality at OpenWorld 2012

    - by Mala Narasimharajan
    This year Enterprise Data Quality features sessions designed to cover topics above and beyond product strategy and roadmap. Specifically, we have planned to have sessions around data governance, how does EDQ enable data acquisition, migration as well as integration. In addition, check out our hands-on-lab to see for yourself the new enhancements and integration to EDQ. Finally, no OpenWorld is complete without fully exploring the DemoGrounds – come and learn how enterprise data quality is critical to enterprise success and fit-for-purpose data. SESSIONS Mon Oct 1   1:45 PM - 2:45 PM Oracle Enterprise Data Quality: Product Overview and Roadmap Moscone West – 3006 Wed Oct 3   1:15 PM - 2:15 PM Data Preparation and Ongoing Governance with the Oracle Enterprise Data Quality Platform                                                   Moscone West – 3000 Thurs – Oct 4   12:45 PM - 1:45 PM Data Acquisition, Migration, and Integration with the Oracle Enterprise Data Quality Platform                                                 Moscone West – 3005     HANDS ON LAB – Mon Oct 1   4:45 PM - 5:45 PM Introduction to Oracle Enterprise Data Quality Application                                                                                                                   Marriott Marquis - Salon ½ DEMO   Trusted Data with Oracle Enterprise Data Quality Moscone South, Right - S-243

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  • JavaOne Countdown, Are you ready?

    - by Angela Caicedo
    This is a great time of the year!  Not only does the weather start cooling down a bit, but it's time to get ready for JavaOne 2012.  It feels so long since my last JavaOne (last year I missed it because I was on a mom duty), so this year I couldn't be happier to be this close to the action again.  Have you ever been at JavaOne?  There are a million great reasons to love JavaOne, and the most important for me is the atmosphere of the conference: The Java community is there, and Java is in the air! This year we have more than 450 sessions, and there are HOLs (Hands on labs) to get your hands dirty with code.  In addition, there will be very cool demos, an exhibition hall. and a DEMOground.  During the whole time, you will have the opportunity to interact with the speakers, discuss topics and concerns, and even have a drink! Oh yes, I almost forgot, there will be lots of fun even apart from the technology!  For example there will be a Geek Bike Ride, a Thirsty Bear party, and the Appreciation Party with Pearl Jam and Kings of Leon.  How can this get any better! So, are you ready yet?  Have you registered?  If not, just follow this "Register for JavaOne" link and we'll see you there! P.S.  Little known fact: If you are a student you can get your pass for free!!!

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • Who is Jeremiah Owyang?

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • 25 reasons to attend JavaOne 2012

    - by arungupta
    17th JavaOne is just around the corner, less than 3 weeks away! If you are still thinking about registering for the conference, here are my top 25 reasons to attend the conference: Biggest gathering of Java geeks in the world Latest and greatest content with 475 technical sessions/Birds of Feathers/Hands-on labs sessions (about 20% more from last year) Reduced number of keynotes to accommodate room for more technical content No product pitches, exclusive focus on technology (I can tell you that from my experience as a track lead) Sessions are divided in different in-depth technical tracks to focus on Java technology that most interests you Reruns of several popular sessions Experts and Practitioners-led HOLs and tutorials Rock star speakers, panelists, faculties, and instructors. Meet several Java Champions and JUG leaders from all around the world Engage with speakers and discuss with fellow developers in a casual setting with lots of networking space A complete conference dedicated for Java Embedded Extensive and fast-paced hands-on University Sessions on Sunday, learn while you are at the conference. You can register for Java University only or attend with the conference. Dukes Choice Awards recognize and celebrate the most innovative usage of the Java platform DEMOgrounds and Exhibition Hall provide extensive opportunities for networking and engagement with the biggest names in Java (dedicated hours on each day as well) Dedicated day for Java User Groups and Communities (GlassFish Community Event and NetBeans Community Day) Multiple registration packages to meet your needs Pay for 4 full conference passes and get a fifth one free Students and Bloggers get a free pass Geek Bike Ride with fellow speakers and attendees in a casual setting Greenest conference on the plane Enjoy different cuisines in the San Francisco city, take a trip to Alcatraz or Napa Valley or go running on the crooked street ;-) There are tons of tourist opportunities in/around San Francisco. Tons of parties during the conference, in the evening, late night, and early mornings. Don't forget Thirsty Bear Party! Pearl Jam and Kings of Leon at Appreciation Party Oracle Music Festival at Yerba Buena Gardens Grab the bragging rights "I have attended JavaOne"! Learn a new skill, build new connections, conceive a new idea and push the boundaries of Java in the most important educational and networking event of the year for Java developers and enthusiasts. With so much geekgasm going on during the 5 days of JavaOne, is there a reason for you to wait ? Register for the conference now! Grab your buttons, banners, and other collateral at JavaOne Toolkit. You can also send an email to [email protected]. And reach out to us using different social media channels ... As a 13 year veteran of the conference, I can tell this is some thing every Java developer must experience! I will be there, will you ?

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  • Partner Webcast: Innovation in Products - October 1st, 2012 at 04:00 PM CET (03:00 PM GMT) Program

    - by Richard Lefebvre
    I am pleased to invite you to join the Innovations in Products – webcast. Innovations in Products will present Oracle Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle's product portfolio – for your and your customer's benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall product portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions available on October 1st:   Topics Speaker To Register Fusion HCM Social Capabilities, Enterprise social capabilities embedded in how you run your business Anca Dumitru, HCM Presales Consultant, EMEA Presales Center CLICK HERE Oracle Fusion Applications Security Concepts, Overview Alexandra Dan, Applications Technology Presales Consultant, EMEA Presales Centre CLICK HERE Fusion Financials Overview - Focus on Fusion Payables, Meeting the Payables' Challenges Elena Nita, Senior ERP Sales Consultant, EMEA Presales Center CLICK HERE Introduction to Oracle RightNow CX, Empowering companies to engage directly with their customers through great Social, Web, Chat and Contact Center experiences. Cais Champsi, Presales Consultant, EMEA Presales Centre CLICK HERE Oracle Endeca Information Discovery, Product Overview Emma Palii, BI Sales Consultant, EMEA Presales Center CLICK HERE To access previously presented 23 Applications Products presentations and 6 Public Sector Value Proposition presentations, please click here. You might want to bookmark the overall registration page Innovations in Products October 1st and the global event calendar page events.oracle.com. Delivery Format Innovations in Products – program is a series of FREE prerecorded Oracle product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you'll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months. The next Innovations in Products web casts will be presented as follows: October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. Duration: Maximum 1 hour For further information please contact me Markku Rouhiainen. Best regards Markku Rouhiainen Director, Applications Partner Enablement EMEA

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  • Keepin’ It Simple with StorageTek SL150

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Are your customers archive and data protection environments getting out of hand?  Are they looking for a little simplicity in their lives? How about some scalability? Or are they looking for a way to save on capital and operational expenses? If you answered yes to any of these, then  Oracle's new StorageTek SL150 Modular Tape Library is the product for you. It beats the competition in terms of simplicity, scalability and savings, and provides some seriously wallet friendly revenue opportunities for you. If the long-term service annuities on the SL150 aren’t convincing enough, then the resale margins, rebates and follow-on revenue from modular upgrades will be!  The SL150 simplifies StorageTek’s tape portfolio by replacing three products with one scalable solution that  provides an entry point for repeat business within accounts. The SL150 expands your potential storage customer base to smaller companies with low cost, simple upgrades and streamlined management that help alleviate key customer pain points. With the SL150, your customers will be able to simplify growth of their archive and data protection environments with small entry configurations and 10x growth, something that would require multiple box swaps across up to three product categories with competitive products. With the SL150, Oracle can help you provide greater customer satisfaction with  Simplicity, Scalability and Savings! We know you’re probably wondering how you can get started and sell this new and magnificent product… Well, look no further because the only thing you need to do is complete the SL150 Guided Learning Paths (GLPs). For some extra insight, watch the video below on the new StorageTek SL150 modular tape library, and don’t forget to ‘tweet’ this post, and share it on Facebook to spread the good news! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Wishing you Simplicity, Scalability and Savings, The OPN Communications Team

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  • Oracle SPARC SuperCluster and US DoD Security guidelines

    - by user12611852
    I've worked in the past to help our government customers understand how best to secure Solaris.  For my customer base that means complying with Security Technical Implementation Guides (STIGs) from the Defense Information Systems Agency (DISA).  I recently worked with a team to apply both the Solaris and Oracle 11gR2 database STIGs to a SPARC SuperCluster.  The results have been published in an Oracle White paper. The SPARC SuperCluster is a highly available, high performance platform that incorporates: SPARC T4-4 servers Exadata Storage Servers and software ZFS Storage appliance InfiniBand interconnect Flash Cache  Oracle Solaris 11 Oracle VM for SPARC Oracle Database 11gR2 It is targeted towards large, mission critical database, middleware and general purpose workloads.  Using the Oracle Solution Center we configured a SSC applied DoD security guidance and confirmed functionality and performance of the system.  The white paper reviews our findings and includes a number of security recommendations.  In addition, customers can contact me for the itemized spreadsheets with our detailed STIG reports. Some notes: There is no DISA STIG  documentation for Solaris 11.  Oracle is working to help DISA create one using their new process. As a result, our report follows the Solaris 10 STIG document and applies it to Solaris 11 where applicable. In my conversations over the years with DISA Field Security Office they have repeatedly told me, "The absence of a DISA written STIG should not prevent a product from being used.  Customer may apply vendor or industry security recommendations to receive accreditation." Thanks to the core team: Kevin Rohan, Gary Jensen and Rich Qualls as well as the staff of the Oracle Solution Center and Glenn Brunette for their help in creating the document.

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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