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  • Webinar: Integrated Sales & Marketing - An Impossible Dream?

    - by charles.knapp
    Are you making the most of the latest B2B marketing thinking? Are your marketing tactics, your outbound email campaigns and your SEO generating enough of the prospects and leads that your sales teams need? Are your sales and marketing functions aligned and working together with optimised results? In this Webinar with MarketingWeek Magazine, find out how: - To ensure your marketers create and deliver consistently effective, and targeted campaigns - You can triple the customer intelligence your marketers gather, ensuring your sales teams are better informed and qualified than ever before - Generate up to 200% growth in lead volume and start measuring marketing effectiveness against increase in sales and size of an average deal - And hear how BPI OnDemand has delivered integrated sales & marketing across industries, with results such as 100% ROI on system cost for Heal's after just one campaign

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  • Common usecases and techniques when integrating a 3rd party application with Oracle Sales Cloud

    - by asantaga
    Over the last year or so I've see a lot of partners migrating and integrate their applications with Oracle Sales Cloud. Interestingly I'd say 60% of the partners use the same set of design patterns over and over again. Most of the time I see that they want to embed their application into Oracle Sales Cloud, within a tab usually, perhaps click on a link to their application (passing some piece of data + credentials) and then within their application update sales cloud again using webservices. Here are some examples of the different use-cases I've seen , and how partners are embedding their applications into Sales Cloud, NB : The following examples use the "Desktop" User Interface rather than the Newer "Simplified User Interface", I'll update the sample application soon but the integration patterns are precisely the same Use Case 1 :  Navigator "Link out" to third party application This is an example of where the developer has added a link to the global navigator and this links out to the 3rd Party Application. Typically one doesn't pass any contextual data with the exception of perhaps user credentials, or better still JWT Token. Techniques Used   Adding Link to Menu Item Using JWT Token in Sales Cloud Use Case 2 : Application Embedded within the Sales Cloud Dashboard Within the Oracle Sales Cloud application there is a tab called "Sales", within this tab its possible to embed a SubTab and embed a iFrame pointing to your application. To do this the developer simply needs to edit the page in customization mode, add the tab and then add the iFrame, simples! The developer can pass credentials/JWT Token and some other pieces of data but not object data (ie the current OpportunityID etc)  Techniques Used Adding a page to the dashboard  Using JWT Token in Sales Cloud  Use Case 3 : Embedding a Tab and Context Linking out from a Sales Cloud object to the 3rd party application In this usecase the developer embeds two components into Oracle Sales Cloud. The first is a SubTab showing summary data to the user (a quote in our case) and then secondly a hyperlink, (although it could be a button) which when clicked navigates the user to the 3rd party application. In this case the developer almost always passes context specific data (i.e. the opportunityId) and a security token (username password combo or JWT Token). The third party application usually takes the data, perhaps queries more data using the Sales Cloud SOAP/WebService interface and then displays the resulting mashup to the user for further processing. When the user has finished their work in the 3rd party application they normally navigate back to Oracle Sales Cloud using what's called a "DeepLink", ie taking them back to the object [opportunity in our case] they came from. This image visually shows a "Happy Path" a user may follow, and combines linking out to an application , webservice calls and deep linking back to Sales Cloud. Techniques Used Extending a SalesCloud application with a custom button Using JWT Token in Sales Cloud Extending Oracle Sales Cloud [Opportnity] with a custom tab exposing External Content Retrieving Data from Oracle Sales cloud using WebServices Coding some groovy script to generate the URLs required (Doc 1571200.1 on MyOracle Support) DeepLinking to specific Oracle Sales Cloud Pages (Doc 1516151.1 on My Oracle Support) Use-Case 4 :  Server Side processing/synchronization This usecase focuses on the Server Side processing of data, in this case synchronizing data. Here the 3rd party application is running on a "timer", e.g. cron or similar, and when triggered it queries data from Oracle Sales Cloud, then it queries data from the 3rd party application, determines the deltas and then inserts the data where required. Specifically here we are calling Oracle Sales Cloud using SOAP/WebServices and the 3rd party application is being communicated to using the REST API, for Oracle Sales Cloud one would use standard JAX-WS WebService calls and for REST one would use the JAX-RS api and perhap the Jackson api for managing JSON objects.. This is a very common use case and one which specifically lends itself to using the Oracle Java Cloud Service as the ideal application server where to host the mediator between the two applications.  Techniques Used Using JWT Token in Sales Cloud Integrating with the Oracle Java Cloud Service Retrieving Data from Oracle Sales cloud using WebServices General Resources The above is just a small set of techniques and use-cases which are used today. There are plenty of other sources of documentation and resources available on the internet but to get you started here are a few of my favourite places  Sales Cloud General Documentation Sales Cloud Customize Tab is useful for general customization of Sales Cloud Sales Cloud Integration Tab focuses on the 3rd party integration techniques  Official Oracle Fusion Developer Relations Blog Official Oracle Fusion Developer Relations YouTube Channel Enjoy integrating! 

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  • New OBI 11g on-line Sales & Pre-sales Partner Assessment Tests

    - by Mike.Hallett(at)Oracle-BI&EPM
    Our OBI partners can now update their specialisation certification to the latest product version 11g for OBI: until recently, the accreditation had examined skills for OBI 10g.   New OPN on-line Sales & Pre-sales Assessment Tests Available Oracle Business Intelligence Foundation Suite 11g Sales Specialist   Oracle Business Intelligence Foundation Suite 11g PreSales Specialist   Oracle Business Intelligence Foundation Suite 11g Support Specialist

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  • New OBI 11G Online Sales & Pre-Sales Partner Assessment Tests

    - by Cinzia Mascanzoni
    OBI partners can now update their specialization certification to the latest product version 11g for OBI: until recently, the accreditation had examined skills for OBI 10g. New OPN on-line Sales & Pre-sales Assessment Tests Available Oracle Business Intelligence Foundation Suite 11g Sales Specialist Oracle Business Intelligence Foundation Suite 11g PreSales Specialist Oracle Business Intelligence Foundation Suite 11g Support Specialist Read more on Specialization

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  • Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

    - by Richard Lefebvre
    More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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  • Exadata X3 Sales/Pre-Sales/Support Resell Rights Enablement Day

    - by mseika
    Dear Partner, Avnet and Oracle would like to invite you to a FREE Exadata X3 Sales/Pre-Sales/Support Resell Rights Enablement Day which is taking place on Wednesday 16th January 2013 at the Oracle London City offices in Moorgate. We will give you the opportunity to get an in depth understanding of how hardware and software is engineered to work together to create the power and scalability of Exadata. The session will focus on Oracle Exadata fundamentals, features, components and capabilities. The event will be a day long and will give you the opportunity to put any questions to the presenters that will help you understand how to spot an Exadata opportunity and position Exadata in an opportunity.   Register Now Register now or call our Hotline on 01925 856999. When Wednesday 16th January 2013 Duration: 9.30am to 17.00pm Where Oracle Corporation UK Ltd. One South PlaceLondon EC2M 2RB. For directionsplease see thelocation map.   Cost No charge Contact Us Avnet Technology Solutions LimitedClarity House103 Dalton AvenueBirchwood ParkWarringtonWA3 6YBUKT: 01925 856900 F: 01925 856901 E: [email protected] Or find us online:Avnet websiteLinkedInTwitterFacebook

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  • Global Webcast: Increase Pharmaceutical Sales Effectiveness

    - by charles.knapp
    See a next-generation approach to Pharmaceutical sales challenges! • Increase the quality of sales interactions with enhanced call planning and eDetailing • Improve sample management with electronic signature storage and inventory tracking on the go • Increase marketing effectiveness with closed loop marketing and personalized content delivery Watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales On The Go solution, powered by Oracle CRM On Demand Release 17 -- Life Sciences Edition. Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • Top Innovations for Sales Managers

    - by divya.malik
    Sales managers are always looking for ways to motivate their troops as well as make themselves more effective and productive. Here is a small X’mas present for those folks that are looking for some effective tips. Our friends at Selling Power magazine recently wrote an interesting blog post with top 10 best practices for sales managers. Here we go: Harness social media Strategically align marketing campaigns with sales efforts Establish a customer-centric sales process Realize ROI with CRM Embrace online collaboration Improve accuracy in sales forecasting and pipeline metrics Coach for sales success Leverage mobile technology Focus on sales enablement Improve sales performance and compensation management We have a complete suite of sales applications, to help increase sales revenues, sales productivity as well as to improve your sales execution. You can find more details here. For more details on the SellingPower blog post click here. Happy Holidays to you and your family.

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  • need example sql transaction procedures for sales tracking or financial database [closed]

    - by fa1c0n3r
    hi, i am making a database for an accounting/sales type system similar to a car sales database and would like to make some transactions for the following real world actions salesman creates new product shipped onto floor (itempk, car make, year, price).   salesman changes price.   salesman creates sale entry for product sold (salespk, itemforeignkey, price sold, salesman).   salesman cancels item for removed product.   salesman cancels sale for cancelled sale    the examples i have found online are too generic...like this is a transaction... i would like something resembling what i am trying to do to understand it.  anybody have some good similar or related sql examples i can look at to design these? do people use transactions for sales databases?  or if you have done this kind of sql transaction before could you make an outline for how these could be made?  thanks  my thread so far on stack overflow... http://stackoverflow.com/q/4975484/613799

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  • Druckfrisch: Der Sales Guide Unternehmensarchitektur

    - by A&C Redaktion
    Die Reihe der Oracle Sales Guides für Partner knöpft sich diesmal den Dauerbrenner Unternehmensarchitektur vor. Ziel der 14-seitigen Broschüre ist es, Partner in Fragen der strukturierten und strategisch geschäftsorientierten IT-Planung mit ihren Kunden zu unterstützen. Worum geht es? Der zugegeben etwas sperrige Begriff Unternehmensarchitektur ist für uns vor allem als Prozess interessant: All die verschiedenen Einflüsse (äußere wie innere), die auf ein Unternehmen einwirken, werden in Hinblick darauf analysiert und bewertet, ob und wie sie zur Verwirklichung der Unternehmensvisionen beitragen. Ein elementarer Schritt ist dabei die Optimierung der Informationssysteme. Für den IT-Bereich bedeutet das, dass wir sehr genau hinschauen müssen, wo die IT bereits auf die strategischen Ziele des Unternehmens ausgerichtet ist und wo das Zusammenspiel noch optimiert werden muss. Oracle stellt das Framework zur Beurteilung der IT-Architektur zur Verfügung. Auf die Analyse folgt dann die Entwicklung einer Roadmap für den Weg zum gewünschten Soll-Zustand. Der Oracle Sales Guide bietet eine anschauliche Anleitung, wie Partner mit ihren Kunden gemeinsam einen individuellen Weg zur verbesserten Unternehmensarchitektur erarbeiten können, Schritt für Schritt: von der Bestandsaufnahme über die Zieldefinition bis hin zur Ergebnisfindung. Ein detaillierter Fragenkatalog zu den Themenbereichen Governance, Unternehmensstrategie, Organisation, Geschäftsprozesse, Anwendungen & Systeme, Daten & Informationen und Infrastruktur hilft dabei, Kunden besser einzuschätzen. Literatur- und Linktipps runden das Angebot ab. Hier geht's zum kostenlosen Download des Sales Guides Unternehmensarchitektur (mit OPN-Login).

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  • JWT Token Security with Fusion Sales Cloud

    - by asantaga
    When integrating SalesCloud with a 3rd party application you often need to pass the users identity to the 3rd party application so that  The 3rd party application knows who the user is The 3rd party application needs to be able to do WebService callbacks to Sales Cloud as that user.  Until recently without using SAML, this wasn't easily possible and one workaround was to pass the username, potentially even the password, from Sales Cloud to the 3rd party application using URL parameters.. With Oracle Fusion R8 we now have a proper solution and that is called "JWT Token support". This is based on the industry JSON Web Token standard , for more information see here JWT Works by allowing the user the ability to generate a token (lasts a short period of time) for a specific application. This token is then passed to the 3rd party application as a GET parameter.  The 3rd party application can then call into SalesCloud and use this token for all webservice calls, the calls will be executed as the user who generated the token in the first place, or they can call a special HR WebService (UserService-findSelfUserDetails() ) with the token and Fusion will respond with the users details. Some more details  The following will go through the scenario that you want to embed a 3rd party application within a WebContent frame (iFrame) within the opportunity screen.  1. Define your application using the topology manager in setup and maintenance  See this documentation link on topology manager 2. From within your groovy script which defines the iFrame you wish to embed, write some code which looks like this : def thirdpartyapplicationurl = oracle.topologyManager.client.deployedInfo.DeployedInfoProvider.getEndPoint("My3rdPartyApplication" )def crmkey= (new oracle.apps.fnd.applcore.common.SecuredTokenBean().getTrustToken())def url = thirdpartyapplicationurl +"param1="+OptyId+"&jwt ="+crmkeyreturn (url)  This snippet generates a URL which contains The Hostname/endpoint of the 3rd party application Two Parameters The opportunityId stored in parameter "param1" The JWT Token store in  parameter "jwt" 3. From your 3rd Party Application you now have two options Execute a webservice call by first setting the header parameter "Authentication" to the JWT token. The webservice call will be executed against Fusion Applications "As" the user who execute the process To find out "Who you are" , set the header parameter to "Authentication" and execute the special webservice call findSelfUserDetails(), in the UserDetailsService For more information  Oracle Sales Cloud Documentation , specific chapter on JWT Token OTN samples, specifically the Rich UI With JWT Token Sample Oracle Fusion Applications General Documentation

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  • Verizon Business Delivers New Sales and Support Tools

    - by michael.seback
    Verizon Business Delivers New Sales and Support Tools and Improves System Performance by 35% Verizon Business, a unit of Verizon Communications, is a global leader in communications and IT solutions. With one of the world's most connected internet protocol networks, Verizon Business delivers communications, IT, security, and network solutions to many of the largest businesses and governments. ..."Our work with Accenture to upgrade our Oracle systems has improved system performance significantly. In a recent survey, 84% of users said performance was 'faster' or 'much faster.' Plus, our sales and support staff have new tools to improve productivity and customer service, which ultimately drives customer retention and revenue." - Rob Moore, Director Verizon Business ...Read more.

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  • CRM@Oracle Series: Sales Pipeline Visibility

    - by tony.berk
    Can you see it? Should you see it all? Who else should see it? Can their manager see it? What is it? Today's slidecast discusses the popular topic of sales pipeline visibility within a CRM application and how Oracle implemented visibility in our global implementation of Siebel CRM. This post is next in the CRM@Oracle Series, which discusses Oracle's internal use of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. Oracle's requirements include a variety of different organizations, roles and responsibilities. Oracle's Applications IT CRM Systems team, responsible for deploying Siebel CRM within Oracle, implemented a number of creative solutions to address the requirements, and they are shared in the slidecast. CRM@Oracle - Sales Pipeline Visibility Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM products. We want to hear from you! If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM@Oracle series.

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  • Anthony Lye Shows New Pharmaceutical Sales Solution: Turn the Screen Around

    - by charles.knapp
    Tomorrow, March 31, watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales solution, powered by Oracle CRM On Demand 17 - Life Sciences Edition. You will see a next generation approach to sell more and report less. Register now for this informative global webcast on March 31, 9 AM PDT/4 PM GMT.

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  • Who Do You Turn To for Your Consumer Goods Sales and Marketing Needs

    - by ruth.donohue
    As a sales or marketing executive, you want the best software for managing your marketing, demand generation, trade promotion, customer/volume planning, and retail execution/monitoring activities and analysis. However, working with niche software vendors can result in a very disjointed user and support experience. It would be ideal to have just one end-to-end solution that could manage and optimize each of these processes...but is that just wishful thinking? Read this Gartner article to find out more!

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  • Agile Development

    - by James Oloo Onyango
    Alot of literature has and is being written about agile developement and its surrounding philosophies. In my quest to find the best way to express the importance of agile methodologies, i have found Robert C. Martin's "A Satire Of Two Companies" to be both the most concise and thorough! Enjoy the read! Rufus Inc Project Kick Off Your name is Bob. The date is January 3, 2001, and your head still aches from the recent millennial revelry. You are sitting in a conference room with several managers and a group of your peers. You are a project team leader. Your boss is there, and he has brought along all of his team leaders. His boss called the meeting. "We have a new project to develop," says your boss's boss. Call him BB. The points in his hair are so long that they scrape the ceiling. Your boss's points are just starting to grow, but he eagerly awaits the day when he can leave Brylcream stains on the acoustic tiles. BB describes the essence of the new market they have identified and the product they want to develop to exploit this market. "We must have this new project up and working by fourth quarter October 1," BB demands. "Nothing is of higher priority, so we are cancelling your current project." The reaction in the room is stunned silence. Months of work are simply going to be thrown away. Slowly, a murmur of objection begins to circulate around the conference table.   His points give off an evil green glow as BB meets the eyes of everyone in the room. One by one, that insidious stare reduces each attendee to quivering lumps of protoplasm. It is clear that he will brook no discussion on this matter. Once silence has been restored, BB says, "We need to begin immediately. How long will it take you to do the analysis?" You raise your hand. Your boss tries to stop you, but his spitwad misses you and you are unaware of his efforts.   "Sir, we can't tell you how long the analysis will take until we have some requirements." "The requirements document won't be ready for 3 or 4 weeks," BB says, his points vibrating with frustration. "So, pretend that you have the requirements in front of you now. How long will you require for analysis?" No one breathes. Everyone looks around to see whether anyone has some idea. "If analysis goes beyond April 1, we have a problem. Can you finish the analysis by then?" Your boss visibly gathers his courage: "We'll find a way, sir!" His points grow 3 mm, and your headache increases by two Tylenol. "Good." BB smiles. "Now, how long will it take to do the design?" "Sir," you say. Your boss visibly pales. He is clearly worried that his 3 mms are at risk. "Without an analysis, it will not be possible to tell you how long design will take." BB's expression shifts beyond austere.   "PRETEND you have the analysis already!" he says, while fixing you with his vacant, beady little eyes. "How long will it take you to do the design?" Two Tylenol are not going to cut it. Your boss, in a desperate attempt to save his new growth, babbles: "Well, sir, with only six months left to complete the project, design had better take no longer than 3 months."   "I'm glad you agree, Smithers!" BB says, beaming. Your boss relaxes. He knows his points are secure. After a while, he starts lightly humming the Brylcream jingle. BB continues, "So, analysis will be complete by April 1, design will be complete by July 1, and that gives you 3 months to implement the project. This meeting is an example of how well our new consensus and empowerment policies are working. Now, get out there and start working. I'll expect to see TQM plans and QIT assignments on my desk by next week. Oh, and don't forget that your crossfunctional team meetings and reports will be needed for next month's quality audit." "Forget the Tylenol," you think to yourself as you return to your cubicle. "I need bourbon."   Visibly excited, your boss comes over to you and says, "Gosh, what a great meeting. I think we're really going to do some world shaking with this project." You nod in agreement, too disgusted to do anything else. "Oh," your boss continues, "I almost forgot." He hands you a 30-page document. "Remember that the SEI is coming to do an evaluation next week. This is the evaluation guide. You need to read through it, memorize it, and then shred it. It tells you how to answer any questions that the SEI auditors ask you. It also tells you what parts of the building you are allowed to take them to and what parts to avoid. We are determined to be a CMM level 3 organization by June!"   You and your peers start working on the analysis of the new project. This is difficult because you have no requirements. But from the 10-minute introduction given by BB on that fateful morning, you have some idea of what the product is supposed to do.   Corporate process demands that you begin by creating a use case document. You and your team begin enumerating use cases and drawing oval and stick diagrams. Philosophical debates break out among the team members. There is disagreement as to whether certain use cases should be connected with <<extends>> or <<includes>> relationships. Competing models are created, but nobody knows how to evaluate them. The debate continues, effectively paralyzing progress.   After a week, somebody finds the iceberg.com Web site, which recommends disposing entirely of <<extends>> and <<includes>> and replacing them with <<precedes>> and <<uses>>. The documents on this Web site, authored by Don Sengroiux, describes a method known as stalwart-analysis, which claims to be a step-by-step method for translating use cases into design diagrams. More competing use case models are created using this new scheme, but again, people can't agree on how to evaluate them. The thrashing continues. More and more, the use case meetings are driven by emotion rather than by reason. If it weren't for the fact that you don't have requirements, you'd be pretty upset by the lack of progress you are making. The requirements document arrives on February 15. And then again on February 20, 25, and every week thereafter. Each new version contradicts the previous one. Clearly, the marketing folks who are writing the requirements, empowered though they might be, are not finding consensus.   At the same time, several new competing use case templates have been proposed by the various team members. Each template presents its own particularly creative way of delaying progress. The debates rage on. On March 1, Prudence Putrigence, the process proctor, succeeds in integrating all the competing use case forms and templates into a single, all-encompassing form. Just the blank form is 15 pages long. She has managed to include every field that appeared on all the competing templates. She also presents a 159- page document describing how to fill out the use case form. All current use cases must be rewritten according to the new standard.   You marvel to yourself that it now requires 15 pages of fill-in-the-blank and essay questions to answer the question: What should the system do when the user presses Return? The corporate process (authored by L. E. Ott, famed author of "Holistic Analysis: A Progressive Dialectic for Software Engineers") insists that you discover all primary use cases, 87 percent of all secondary use cases, and 36.274 percent of all tertiary use cases before you can complete analysis and enter the design phase. You have no idea what a tertiary use case is. So in an attempt to meet this requirement, you try to get your use case document reviewed by the marketing department, which you hope will know what a tertiary use case is.   Unfortunately, the marketing folks are too busy with sales support to talk to you. Indeed, since the project started, you have not been able to get a single meeting with marketing, which has provided a never-ending stream of changing and contradictory requirements documents.   While one team has been spinning endlessly on the use case document, another team has been working out the domain model. Endless variations of UML documents are pouring out of this team. Every week, the model is reworked.   The team members can't decide whether to use <<interfaces>> or <<types>> in the model. A huge disagreement has been raging on the proper syntax and application of OCL. Others on the team just got back from a 5-day class on catabolism, and have been producing incredibly detailed and arcane diagrams that nobody else can fathom.   On March 27, with one week to go before analysis is to be complete, you have produced a sea of documents and diagrams but are no closer to a cogent analysis of the problem than you were on January 3. **** And then, a miracle happens.   **** On Saturday, April 1, you check your e-mail from home. You see a memo from your boss to BB. It states unequivocally that you are done with the analysis! You phone your boss and complain. "How could you have told BB that we were done with the analysis?" "Have you looked at a calendar lately?" he responds. "It's April 1!" The irony of that date does not escape you. "But we have so much more to think about. So much more to analyze! We haven't even decided whether to use <<extends>> or <<precedes>>!" "Where is your evidence that you are not done?" inquires your boss, impatiently. "Whaaa . . . ." But he cuts you off. "Analysis can go on forever; it has to be stopped at some point. And since this is the date it was scheduled to stop, it has been stopped. Now, on Monday, I want you to gather up all existing analysis materials and put them into a public folder. Release that folder to Prudence so that she can log it in the CM system by Monday afternoon. Then get busy and start designing."   As you hang up the phone, you begin to consider the benefits of keeping a bottle of bourbon in your bottom desk drawer. They threw a party to celebrate the on-time completion of the analysis phase. BB gave a colon-stirring speech on empowerment. And your boss, another 3 mm taller, congratulated his team on the incredible show of unity and teamwork. Finally, the CIO takes the stage to tell everyone that the SEI audit went very well and to thank everyone for studying and shredding the evaluation guides that were passed out. Level 3 now seems assured and will be awarded by June. (Scuttlebutt has it that managers at the level of BB and above are to receive significant bonuses once the SEI awards level 3.)   As the weeks flow by, you and your team work on the design of the system. Of course, you find that the analysis that the design is supposedly based on is flawedno, useless; no, worse than useless. But when you tell your boss that you need to go back and work some more on the analysis to shore up its weaker sections, he simply states, "The analysis phase is over. The only allowable activity is design. Now get back to it."   So, you and your team hack the design as best you can, unsure of whether the requirements have been properly analyzed. Of course, it really doesn't matter much, since the requirements document is still thrashing with weekly revisions, and the marketing department still refuses to meet with you.     The design is a nightmare. Your boss recently misread a book named The Finish Line in which the author, Mark DeThomaso, blithely suggested that design documents should be taken down to code-level detail. "If we are going to be working at that level of detail," you ask, "why don't we simply write the code instead?" "Because then you wouldn't be designing, of course. And the only allowable activity in the design phase is design!" "Besides," he continues, "we have just purchased a companywide license for Dandelion! This tool enables 'Round the Horn Engineering!' You are to transfer all design diagrams into this tool. It will automatically generate our code for us! It will also keep the design diagrams in sync with the code!" Your boss hands you a brightly colored shrinkwrapped box containing the Dandelion distribution. You accept it numbly and shuffle off to your cubicle. Twelve hours, eight crashes, one disk reformatting, and eight shots of 151 later, you finally have the tool installed on your server. You consider the week your team will lose while attending Dandelion training. Then you smile and think, "Any week I'm not here is a good week." Design diagram after design diagram is created by your team. Dandelion makes it very difficult to draw these diagrams. There are dozens and dozens of deeply nested dialog boxes with funny text fields and check boxes that must all be filled in correctly. And then there's the problem of moving classes between packages. At first, these diagram are driven from the use cases. But the requirements are changing so often that the use cases rapidly become meaningless. Debates rage about whether VISITOR or DECORATOR design patterns should be used. One developer refuses to use VISITOR in any form, claiming that it's not a properly object-oriented construct. Someone refuses to use multiple inheritance, since it is the spawn of the devil. Review meetings rapidly degenerate into debates about the meaning of object orientation, the definition of analysis versus design, or when to use aggregation versus association. Midway through the design cycle, the marketing folks announce that they have rethought the focus of the system. Their new requirements document is completely restructured. They have eliminated several major feature areas and replaced them with feature areas that they anticipate customer surveys will show to be more appropriate. You tell your boss that these changes mean that you need to reanalyze and redesign much of the system. But he says, "The analysis phase is system. But he says, "The analysis phase is over. The only allowable activity is design. Now get back to it."   You suggest that it might be better to create a simple prototype to show to the marketing folks and even some potential customers. But your boss says, "The analysis phase is over. The only allowable activity is design. Now get back to it." Hack, hack, hack, hack. You try to create some kind of a design document that might reflect the new requirements documents. However, the revolution of the requirements has not caused them to stop thrashing. Indeed, if anything, the wild oscillations of the requirements document have only increased in frequency and amplitude.   You slog your way through them.   On June 15, the Dandelion database gets corrupted. Apparently, the corruption has been progressive. Small errors in the DB accumulated over the months into bigger and bigger errors. Eventually, the CASE tool just stopped working. Of course, the slowly encroaching corruption is present on all the backups. Calls to the Dandelion technical support line go unanswered for several days. Finally, you receive a brief e-mail from Dandelion, informing you that this is a known problem and that the solution is to purchase the new version, which they promise will be ready some time next quarter, and then reenter all the diagrams by hand.   ****   Then, on July 1 another miracle happens! You are done with the design!   Rather than go to your boss and complain, you stock your middle desk drawer with some vodka.   **** They threw a party to celebrate the on-time completion of the design phase and their graduation to CMM level 3. This time, you find BB's speech so stirring that you have to use the restroom before it begins. New banners and plaques are all over your workplace. They show pictures of eagles and mountain climbers, and they talk about teamwork and empowerment. They read better after a few scotches. That reminds you that you need to clear out your file cabinet to make room for the brandy. You and your team begin to code. But you rapidly discover that the design is lacking in some significant areas. Actually, it's lacking any significance at all. You convene a design session in one of the conference rooms to try to work through some of the nastier problems. But your boss catches you at it and disbands the meeting, saying, "The design phase is over. The only allowable activity is coding. Now get back to it."   ****   The code generated by Dandelion is really hideous. It turns out that you and your team were using association and aggregation the wrong way, after all. All the generated code has to be edited to correct these flaws. Editing this code is extremely difficult because it has been instrumented with ugly comment blocks that have special syntax that Dandelion needs in order to keep the diagrams in sync with the code. If you accidentally alter one of these comments, the diagrams will be regenerated incorrectly. It turns out that "Round the Horn Engineering" requires an awful lot of effort. The more you try to keep the code compatible with Dandelion, the more errors Dandelion generates. In the end, you give up and decide to keep the diagrams up to date manually. A second later, you decide that there's no point in keeping the diagrams up to date at all. Besides, who has time?   Your boss hires a consultant to build tools to count the number of lines of code that are being produced. He puts a big thermometer graph on the wall with the number 1,000,000 on the top. Every day, he extends the red line to show how many lines have been added. Three days after the thermometer appears on the wall, your boss stops you in the hall. "That graph isn't growing quickly enough. We need to have a million lines done by October 1." "We aren't even sh-sh-sure that the proshect will require a m-million linezh," you blather. "We have to have a million lines done by October 1," your boss reiterates. His points have grown again, and the Grecian formula he uses on them creates an aura of authority and competence. "Are you sure your comment blocks are big enough?" Then, in a flash of managerial insight, he says, "I have it! I want you to institute a new policy among the engineers. No line of code is to be longer than 20 characters. Any such line must be split into two or more preferably more. All existing code needs to be reworked to this standard. That'll get our line count up!"   You decide not to tell him that this will require two unscheduled work months. You decide not to tell him anything at all. You decide that intravenous injections of pure ethanol are the only solution. You make the appropriate arrangements. Hack, hack, hack, and hack. You and your team madly code away. By August 1, your boss, frowning at the thermometer on the wall, institutes a mandatory 50-hour workweek.   Hack, hack, hack, and hack. By September 1st, the thermometer is at 1.2 million lines and your boss asks you to write a report describing why you exceeded the coding budget by 20 percent. He institutes mandatory Saturdays and demands that the project be brought back down to a million lines. You start a campaign of remerging lines. Hack, hack, hack, and hack. Tempers are flaring; people are quitting; QA is raining trouble reports down on you. Customers are demanding installation and user manuals; salespeople are demanding advance demonstrations for special customers; the requirements document is still thrashing, the marketing folks are complaining that the product isn't anything like they specified, and the liquor store won't accept your credit card anymore. Something has to give.    On September 15, BB calls a meeting. As he enters the room, his points are emitting clouds of steam. When he speaks, the bass overtones of his carefully manicured voice cause the pit of your stomach to roll over. "The QA manager has told me that this project has less than 50 percent of the required features implemented. He has also informed me that the system crashes all the time, yields wrong results, and is hideously slow. He has also complained that he cannot keep up with the continuous train of daily releases, each more buggy than the last!" He stops for a few seconds, visibly trying to compose himself. "The QA manager estimates that, at this rate of development, we won't be able to ship the product until December!" Actually, you think it's more like March, but you don't say anything. "December!" BB roars with such derision that people duck their heads as though he were pointing an assault rifle at them. "December is absolutely out of the question. Team leaders, I want new estimates on my desk in the morning. I am hereby mandating 65-hour work weeks until this project is complete. And it better be complete by November 1."   As he leaves the conference room, he is heard to mutter: "Empowermentbah!" * * * Your boss is bald; his points are mounted on BB's wall. The fluorescent lights reflecting off his pate momentarily dazzle you. "Do you have anything to drink?" he asks. Having just finished your last bottle of Boone's Farm, you pull a bottle of Thunderbird from your bookshelf and pour it into his coffee mug. "What's it going to take to get this project done? " he asks. "We need to freeze the requirements, analyze them, design them, and then implement them," you say callously. "By November 1?" your boss exclaims incredulously. "No way! Just get back to coding the damned thing." He storms out, scratching his vacant head.   A few days later, you find that your boss has been transferred to the corporate research division. Turnover has skyrocketed. Customers, informed at the last minute that their orders cannot be fulfilled on time, have begun to cancel their orders. Marketing is re-evaluating whether this product aligns with the overall goals of the company. Memos fly, heads roll, policies change, and things are, overall, pretty grim. Finally, by March, after far too many sixty-five hour weeks, a very shaky version of the software is ready. In the field, bug-discovery rates are high, and the technical support staff are at their wits' end, trying to cope with the complaints and demands of the irate customers. Nobody is happy.   In April, BB decides to buy his way out of the problem by licensing a product produced by Rupert Industries and redistributing it. The customers are mollified, the marketing folks are smug, and you are laid off.     Rupert Industries: Project Alpha   Your name is Robert. The date is January 3, 2001. The quiet hours spent with your family this holiday have left you refreshed and ready for work. You are sitting in a conference room with your team of professionals. The manager of the division called the meeting. "We have some ideas for a new project," says the division manager. Call him Russ. He is a high-strung British chap with more energy than a fusion reactor. He is ambitious and driven but understands the value of a team. Russ describes the essence of the new market opportunity the company has identified and introduces you to Jane, the marketing manager, who is responsible for defining the products that will address it. Addressing you, Jane says, "We'd like to start defining our first product offering as soon as possible. When can you and your team meet with me?" You reply, "We'll be done with the current iteration of our project this Friday. We can spare a few hours for you between now and then. After that, we'll take a few people from the team and dedicate them to you. We'll begin hiring their replacements and the new people for your team immediately." "Great," says Russ, "but I want you to understand that it is critical that we have something to exhibit at the trade show coming up this July. If we can't be there with something significant, we'll lose the opportunity."   "I understand," you reply. "I don't yet know what it is that you have in mind, but I'm sure we can have something by July. I just can't tell you what that something will be right now. In any case, you and Jane are going to have complete control over what we developers do, so you can rest assured that by July, you'll have the most important things that can be accomplished in that time ready to exhibit."   Russ nods in satisfaction. He knows how this works. Your team has always kept him advised and allowed him to steer their development. He has the utmost confidence that your team will work on the most important things first and will produce a high-quality product.   * * *   "So, Robert," says Jane at their first meeting, "How does your team feel about being split up?" "We'll miss working with each other," you answer, "but some of us were getting pretty tired of that last project and are looking forward to a change. So, what are you people cooking up?" Jane beams. "You know how much trouble our customers currently have . . ." And she spends a half hour or so describing the problem and possible solution. "OK, wait a second" you respond. "I need to be clear about this." And so you and Jane talk about how this system might work. Some of her ideas aren't fully formed. You suggest possible solutions. She likes some of them. You continue discussing.   During the discussion, as each new topic is addressed, Jane writes user story cards. Each card represents something that the new system has to do. The cards accumulate on the table and are spread out in front of you. Both you and Jane point at them, pick them up, and make notes on them as you discuss the stories. The cards are powerful mnemonic devices that you can use to represent complex ideas that are barely formed.   At the end of the meeting, you say, "OK, I've got a general idea of what you want. I'm going to talk to the team about it. I imagine they'll want to run some experiments with various database structures and presentation formats. Next time we meet, it'll be as a group, and we'll start identifying the most important features of the system."   A week later, your nascent team meets with Jane. They spread the existing user story cards out on the table and begin to get into some of the details of the system. The meeting is very dynamic. Jane presents the stories in the order of their importance. There is much discussion about each one. The developers are concerned about keeping the stories small enough to estimate and test. So they continually ask Jane to split one story into several smaller stories. Jane is concerned that each story have a clear business value and priority, so as she splits them, she makes sure that this stays true.   The stories accumulate on the table. Jane writes them, but the developers make notes on them as needed. Nobody tries to capture everything that is said; the cards are not meant to capture everything but are simply reminders of the conversation.   As the developers become more comfortable with the stories, they begin writing estimates on them. These estimates are crude and budgetary, but they give Jane an idea of what the story will cost.   At the end of the meeting, it is clear that many more stories could be discussed. It is also clear that the most important stories have been addressed and that they represent several months worth of work. Jane closes the meeting by taking the cards with her and promising to have a proposal for the first release in the morning.   * * *   The next morning, you reconvene the meeting. Jane chooses five cards and places them on the table. "According to your estimates, these cards represent about one perfect team-week's worth of work. The last iteration of the previous project managed to get one perfect team-week done in 3 real weeks. If we can get these five stories done in 3 weeks, we'll be able to demonstrate them to Russ. That will make him feel very comfortable about our progress." Jane is pushing it. The sheepish look on her face lets you know that she knows it too. You reply, "Jane, this is a new team, working on a new project. It's a bit presumptuous to expect that our velocity will be the same as the previous team's. However, I met with the team yesterday afternoon, and we all agreed that our initial velocity should, in fact, be set to one perfectweek for every 3 real-weeks. So you've lucked out on this one." "Just remember," you continue, "that the story estimates and the story velocity are very tentative at this point. We'll learn more when we plan the iteration and even more when we implement it."   Jane looks over her glasses at you as if to say "Who's the boss around here, anyway?" and then smiles and says, "Yeah, don't worry. I know the drill by now."Jane then puts 15 more cards on the table. She says, "If we can get all these cards done by the end of March, we can turn the system over to our beta test customers. And we'll get good feedback from them."   You reply, "OK, so we've got our first iteration defined, and we have the stories for the next three iterations after that. These four iterations will make our first release."   "So," says Jane, can you really do these five stories in the next 3 weeks?" "I don't know for sure, Jane," you reply. "Let's break them down into tasks and see what we get."   So Jane, you, and your team spend the next several hours taking each of the five stories that Jane chose for the first iteration and breaking them down into small tasks. The developers quickly realize that some of the tasks can be shared between stories and that other tasks have commonalities that can probably be taken advantage of. It is clear that potential designs are popping into the developers' heads. From time to time, they form little discussion knots and scribble UML diagrams on some cards.   Soon, the whiteboard is filled with the tasks that, once completed, will implement the five stories for this iteration. You start the sign-up process by saying, "OK, let's sign up for these tasks." "I'll take the initial database generation." Says Pete. "That's what I did on the last project, and this doesn't look very different. I estimate it at two of my perfect workdays." "OK, well, then, I'll take the login screen," says Joe. "Aw, darn," says Elaine, the junior member of the team, "I've never done a GUI, and kinda wanted to try that one."   "Ah, the impatience of youth," Joe says sagely, with a wink in your direction. "You can assist me with it, young Jedi." To Jane: "I think it'll take me about three of my perfect workdays."   One by one, the developers sign up for tasks and estimate them in terms of their own perfect workdays. Both you and Jane know that it is best to let the developers volunteer for tasks than to assign the tasks to them. You also know full well that you daren't challenge any of the developers' estimates. You know these people, and you trust them. You know that they are going to do the very best they can.   The developers know that they can't sign up for more perfect workdays than they finished in the last iteration they worked on. Once each developer has filled his or her schedule for the iteration, they stop signing up for tasks.   Eventually, all the developers have stopped signing up for tasks. But, of course, tasks are still left on the board.   "I was worried that that might happen," you say, "OK, there's only one thing to do, Jane. We've got too much to do in this iteration. What stories or tasks can we remove?" Jane sighs. She knows that this is the only option. Working overtime at the beginning of a project is insane, and projects where she's tried it have not fared well.   So Jane starts to remove the least-important functionality. "Well, we really don't need the login screen just yet. We can simply start the system in the logged-in state." "Rats!" cries Elaine. "I really wanted to do that." "Patience, grasshopper." says Joe. "Those who wait for the bees to leave the hive will not have lips too swollen to relish the honey." Elaine looks confused. Everyone looks confused. "So . . .," Jane continues, "I think we can also do away with . . ." And so, bit by bit, the list of tasks shrinks. Developers who lose a task sign up for one of the remaining ones.   The negotiation is not painless. Several times, Jane exhibits obvious frustration and impatience. Once, when tensions are especially high, Elaine volunteers, "I'll work extra hard to make up some of the missing time." You are about to correct her when, fortunately, Joe looks her in the eye and says, "When once you proceed down the dark path, forever will it dominate your destiny."   In the end, an iteration acceptable to Jane is reached. It's not what Jane wanted. Indeed, it is significantly less. But it's something the team feels that can be achieved in the next 3 weeks.   And, after all, it still addresses the most important things that Jane wanted in the iteration. "So, Jane," you say when things had quieted down a bit, "when can we expect acceptance tests from you?" Jane sighs. This is the other side of the coin. For every story the development team implements,   Jane must supply a suite of acceptance tests that prove that it works. And the team needs these long before the end of the iteration, since they will certainly point out differences in the way Jane and the developers imagine the system's behaviour.   "I'll get you some example test scripts today," Jane promises. "I'll add to them every day after that. You'll have the entire suite by the middle of the iteration."   * * *   The iteration begins on Monday morning with a flurry of Class, Responsibilities, Collaborators sessions. By midmorning, all the developers have assembled into pairs and are rapidly coding away. "And now, my young apprentice," Joe says to Elaine, "you shall learn the mysteries of test-first design!"   "Wow, that sounds pretty rad," Elaine replies. "How do you do it?" Joe beams. It's clear that he has been anticipating this moment. "OK, what does the code do right now?" "Huh?" replied Elaine, "It doesn't do anything at all; there is no code."   "So, consider our task; can you think of something the code should do?" "Sure," Elaine said with youthful assurance, "First, it should connect to the database." "And thereupon, what must needs be required to connecteth the database?" "You sure talk weird," laughed Elaine. "I think we'd have to get the database object from some registry and call the Connect() method. "Ah, astute young wizard. Thou perceives correctly that we requireth an object within which we can cacheth the database object." "Is 'cacheth' really a word?" "It is when I say it! So, what test can we write that we know the database registry should pass?" Elaine sighs. She knows she'll just have to play along. "We should be able to create a database object and pass it to the registry in a Store() method. And then we should be able to pull it out of the registry with a Get() method and make sure it's the same object." "Oh, well said, my prepubescent sprite!" "Hay!" "So, now, let's write a test function that proves your case." "But shouldn't we write the database object and registry object first?" "Ah, you've much to learn, my young impatient one. Just write the test first." "But it won't even compile!" "Are you sure? What if it did?" "Uh . . ." "Just write the test, Elaine. Trust me." And so Joe, Elaine, and all the other developers began to code their tasks, one test case at a time. The room in which they worked was abuzz with the conversations between the pairs. The murmur was punctuated by an occasional high five when a pair managed to finish a task or a difficult test case.   As development proceeded, the developers changed partners once or twice a day. Each developer got to see what all the others were doing, and so knowledge of the code spread generally throughout the team.   Whenever a pair finished something significant whether a whole task or simply an important part of a task they integrated what they had with the rest of the system. Thus, the code base grew daily, and integration difficulties were minimized.   The developers communicated with Jane on a daily basis. They'd go to her whenever they had a question about the functionality of the system or the interpretation of an acceptance test case.   Jane, good as her word, supplied the team with a steady stream of acceptance test scripts. The team read these carefully and thereby gained a much better understanding of what Jane expected the system to do. By the beginning of the second week, there was enough functionality to demonstrate to Jane. She watched eagerly as the demonstration passed test case after test case. "This is really cool," Jane said as the demonstration finally ended. "But this doesn't seem like one-third of the tasks. Is your velocity slower than anticipated?"   You grimace. You'd been waiting for a good time to mention this to Jane but now she was forcing the issue. "Yes, unfortunately, we are going more slowly than we had expected. The new application server we are using is turning out to be a pain to configure. Also, it takes forever to reboot, and we have to reboot it whenever we make even the slightest change to its configuration."   Jane eyes you with suspicion. The stress of last Monday's negotiations had still not entirely dissipated. She says, "And what does this mean to our schedule? We can't slip it again, we just can't. Russ will have a fit! He'll haul us all into the woodshed and ream us some new ones."   You look Jane right in the eyes. There's no pleasant way to give someone news like this. So you just blurt out, "Look, if things keep going like they're going, we're not going to be done with everything by next Friday. Now it's possible that we'll figure out a way to go faster. But, frankly, I wouldn't depend on that. You should start thinking about one or two tasks that could be removed from the iteration without ruining the demonstration for Russ. Come hell or high water, we are going to give that demonstration on Friday, and I don't think you want us to choose which tasks to omit."   "Aw forchrisakes!" Jane barely manages to stifle yelling that last word as she stalks away, shaking her head. Not for the first time, you say to yourself, "Nobody ever promised me project management would be easy." You are pretty sure it won't be the last time, either.   Actually, things went a bit better than you had hoped. The team did, in fact, have to drop one task from the iteration, but Jane had chosen wisely, and the demonstration for Russ went without a hitch. Russ was not impressed with the progress, but neither was he dismayed. He simply said, "This is pretty good. But remember, we have to be able to demonstrate this system at the trade show in July, and at this rate, it doesn't look like you'll have all that much to show." Jane, whose attitude had improved dramatically with the completion of the iteration, responded to Russ by saying, "Russ, this team is working hard, and well. When July comes around, I am confident that we'll have something significant to demonstrate. It won't be everything, and some of it may be smoke and mirrors, but we'll have something."   Painful though the last iteration was, it had calibrated your velocity numbers. The next iteration went much better. Not because your team got more done than in the last iteration but simply because the team didn't have to remove any tasks or stories in the middle of the iteration.   By the start of the fourth iteration, a natural rhythm has been established. Jane, you, and the team know exactly what to expect from one another. The team is running hard, but the pace is sustainable. You are confident that the team can keep up this pace for a year or more.   The number of surprises in the schedule diminishes to near zero; however, the number of surprises in the requirements does not. Jane and Russ frequently look over the growing system and make recommendations or changes to the existing functionality. But all parties realize that these changes take time and must be scheduled. So the changes do not cause anyone's expectations to be violated. In March, there is a major demonstration of the system to the board of directors. The system is very limited and is not yet in a form good enough to take to the trade show, but progress is steady, and the board is reasonably impressed.   The second release goes even more smoothly than the first. By now, the team has figured out a way to automate Jane's acceptance test scripts. The team has also refactored the design of the system to the point that it is really easy to add new features and change old ones. The second release was done by the end of June and was taken to the trade show. It had less in it than Jane and Russ would have liked, but it did demonstrate the most important features of the system. Although customers at the trade show noticed that certain features were missing, they were very impressed overall. You, Russ, and Jane all returned from the trade show with smiles on your faces. You all felt as though this project was a winner.   Indeed, many months later, you are contacted by Rufus Inc. That company had been working on a system like this for its internal operations. Rufus has canceled the development of that system after a death-march project and is negotiating to license your technology for its environment.   Indeed, things are looking up!

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  • Sales Manager: "Why is time-estimation so complex?"

    - by Tim
    A few days ago a sales manager asked me that question. But at this moment I didn't know a answer which he can understand. He isn't a programmer! At the moment I work on a product which is over 8 years old. Nobody thought about architecture or evolvability. I have a swamp of code in front of me every day which is not tested. Because of that, time estimates are very difficult for me. How I can describe that problem to an salesman? Not only my swamp-code-problem, but general!

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  • Why everybody should do Sales!

    - by FelixWehmeyer
    I speak with many business students and ask them what job they want to get into. Most of them tell me they want a job in Marketing, Management Consulting or Finance. I hardly ever hear “Sales, that is what I want to do”, and I often wonder why. I would like to start with a quote from Zig Ziglar, a successful salesman: "Nothing happens until someone sells something." But to get back to the main point, why wouldn’t you want to get in sales? When people think of sales, they picture a typical salesman in their head and think that selling is scary and all about manipulating, pressuring and pushing someone into buying something they don’t need. Are these stereotypes accurate? I don’t believe so: So why should you want to be in sales? If you think about selling as providing the solution for the problem and talking about the benefits of making a decision, then every job in this world comes out of selling. In every job you deal with coworkers that you want to convince of your ideas or convincing your boss that the project you want to work on is good for the company.  These days, consumers and businesses are very well informed about services and products. When we are talking about highly complex products, such as IT solutions, businesses don’t accept your run-of-the-mill salesman who is pushing a sale. These are often long projects where salespeople have a consulting and leading role. Salespeople need to be able to consult companies and customers with their problem and convince a client that their solution is the best fit. Next to the fact that sales, is by far, not as scary and shady as you thought, there are a few points that will make you want to consider a sales career: Negotiating skills – When you are in sales you will learn how to negotiate. Salespeople learn to listen to their customers and try to make them happy, overcoming objections and come to a final agreement that both parties are happy with. Persistence/Challenge – As a salesperson you will often hear a negative answer, in a sales role you will start to embrace this and see a ‘no’ as a challenge not as a rejection. This attitude change can help you a lot in your career, but also in your personal life. You will become more optimistic and gain a go-getter attitude. Salary – As salespeople are seen as the moneymakers for the company, companies often reward their sales teams generously. Most likely in a sales role, you will receive a good basic salary and often you get nice bonuses on top of that based on your performance. Oracle is, for instance, the company that offers the highest average commission in the world. Further you can expect many other benefits as companies know that there is a high demand for good salespeople. Teamwork – Sales is a lot like having your own business, you are responsible for your own territory or set of clients. You are the one who is responsible for the revenue coming from that territory. So in order to gain revenue you will have to work together with many departments and people to make that happen. Every (potential) client could be seen as a different project, and you are the project leader. Understanding customers and the business – From any job that you choose sales will get you the most insight in the market. Salespeople are usually well-connected, talk with different customers and learn about the market and are up-to-date about all latest changes. Even if you want to change to a different role in the long run, you have a great head start as you understand the market and customers like no one else. Job security – Look at all the job postings out there. Many of them are sales-related. So if you want to have a steady job, plenty of choice and companies willing to invest in you, sales could be something for you.  Are you interested in exploring a sales career? At Oracle we are always looking for good sales professionals and fresh graduates who want to get into sales! For many languages such as Flemish, Dutch, German, French, Swedish and Norwegian (and more) we are currently looking for graduates who want to develop their career in Oracle. Please have a look at this article for the experience of a Business Development Consultant at Oracle in Dublin. Want to learn more about this job check out this link or send an email to jessica.ebbelaar-at-oracle.com! Have a look at our website http://campus.oracle.com for all of our other latest sales and non-sales vacancies!

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  • New Sales Kit – Enterprise Manager 12c

    - by Cinzia Mascanzoni
    Check out the latest Quick Reference Guides for Enterprise Manager 12c in the Knowledge Zone. The two-page Quick Reference Guide is designed to help partners uncover additional revenue opportunity by positioning Enterprise Manager. Content includes elevator pitch for Enterprise Manager, tips on identifying target customers, qualifying questions to initiate customers discussion, supporting videos, references, and whitepapers for each customer scenario.• Enterprise Manager 12c for Application Partners • Enterprise Manager 12c for Hardware Partners• Enterprise Manager 12c for Database Partners

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  • WebLogic 12c and Mobile Platform sales kits

    - by JuergenKress
    At our WebLogic Community Workspace (WebLogic Community membership required) you can find the latest sales plays to update your sales team. Kits include a overview presentation to train your sales teams, cheat sheets for your pocket and customer ppt presentations: WebLogic 12c FY15 sales resources FY15 CAF Sales Opportunities Webcast - PPT WebLogic Platform-as-a-Service | Customer Presentation Cheat Sheet WebLogic Coherence Best for Oracle Database - Customer Presentation | Cheat Sheet Capture New Java Projects - Customer Presentation | Cheat Sheet Upsell EM for WebLogic - Customer Presentation | Cheat Sheet WebLogic for ODA - Customer Presentation | Cheat Sheet Mobile Platform 12c FY15 sales resources FY15 Oracle Mobile Platform Sales Opportunities Webcast -| PPT Oracle Mobile Strategy (CVC Deck) - Customer Presentation Develop New Mobile Apps - Customer Presentation | Cheat Sheet Mobilize Enterprise Apps - Customer Presentation | Cheat Sheet Mobile Security - Customer Presentation | Cheat Sheet Download: FY15 Mobile Sales Play Content - ZIP (61Mb) Please use these documents in the spirit of our joint partnership. Please do NOT publish any WebLogic 121.3 and the Mobile Platform details before general availability. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress,sales,sales plays,sales kit

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  • Oracle Customer Success Forum - Batesville - Oracle Sales Cloud - June 24th, 5pm CET

    - by Richard Lefebvre
    Batesville uses Oracle Sales Cloud to create a common platform and standardize processes for business transformation across field sales and telesales. Using real-time KPI dashboards, they are measuring their business success with consistency across their sales reps.We are pleased to invite you to a discussion with Batesville on industry trends, why sales automation is important, reasons for choosing Oracle Sales Cloud, and the vendor evaluation process. Please click on the register button to confirm your attendance by 5:00 p.m. Pacific Time on June 23, 2014.Speakers: Diane Kinker, Director CRM Program Chris Haven, Senior Director Product Management, Oracle (Moderator) Organization Profile:Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems and room displays. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader. Event Description:In this informal reference call, you will have the opportunity to hear Batesville discuss industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and the vendor evaluation process. The call will open with a brief overview, followed by discussion, and an open question and answer session. Please allow one hour for the call.Why Oracle:Batesville looked to transform its sales automation processes. Oracle Sales Cloud met these needs and Batesville’s requirements for: Standardized end-to-end Sales Processes including Sales Performance Management (territory management, quota management and incentive compensation) Mobile capabilities with integration to Microsoft Outlook and Smartphones Creation of the WIG Dashboard (Wildly Important Goal) using reporting and analytics Click the Register Now button to confirm your attendance for this informative event. Registration will close at 5:00 p.m. Pacific Time on June 23, 2014.After you register your information will be forwarded through an Approval Process. Once your registration request has been validated against the invitation database, you will receive an email confirmation with your registration details as long as there is availability. Please be advised that Batesville will revise the registrants list and may dismiss registrations as they see fit. Register Now!

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  • How Can You Get More Productive In Life Sciences Sales?

    - by charles.knapp
    Only half of all doctors will meet with pharmaceutical sales reps, and that percentage continues to decrease. Furthermore, when reps are granted an opportunity to share information, the average interaction is only about a minute and a half. Concurrently, call quotas continue to increase. What does this matter? Sales reps need to spend less time on traditional planning and after-call reporting, more time making calls, and make more productive use of short presentation times. Fortunately for sales reps, Oracle offers the first life sciences CRM that is designed to double sales time and halve reporting time. In particular, our new Life Sciences Edition Offline Client is designed so that you can actually turn the screen around, so that your CRM is useful for presentations and not just reporting, whether you are connected to cloud or working offline such as in restricted clinical environments. Watch Piers Evans, Industry Strategy Director, show what this looks like in the day of a typical pharmaceutical sales representative. By use of this code snippet, I agree to the Brightcove Publisher T and C found at https://accounts.brightcove.com/en/terms-and-conditions/. -- This script tag will cause the Brightcove Players defined above it to be created as soon as the line is read by the browser. If you wish to have the player instantiated only after the rest of the HTML is processed and the page load is complete, remove the line. -- brightcove.createExperiences();

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  • How Can You Work Smarter In Life Sciences Sales?

    - by charles.knapp
    One major reason why executives keep choosing Oracle CRM On Demand and Siebel CRM is our ongoing investments that deliver comprehensive business process support, tailored "at the factory" for specific industries. For example, life sciences sales in many cases globally follows an indirect, "influence" model, where a medical clinician uses expert working knowledge to prescribe products that are sold by independent pharmacies. Smarter, presentations to clinicians can increase sales. Oracle's life sciences CRM is built for sales reps by sales reps. We worked with representatives at 15 of the top 20 pharmaceutical firms on our latest release. Oracle helps reps work smarter from planning their day to delivering samples and rapidly presenting details to busy clinicians. Watch Piers Evans, Industry Strategy Director, show what this looks like in the day of a typical pharmaceutical sales rep. By use of this code snippet, I agree to the Brightcove Publisher T and C found at https://accounts.brightcove.com/en/terms-and-conditions/. -- This script tag will cause the Brightcove Players defined above it to be created as soon as the line is read by the browser. If you wish to have the player instantiated only after the rest of the HTML is processed and the page load is complete, remove the line. -- brightcove.createExperiences();

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