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  • Fast Data: Go Big. Go Fast.

    - by Dain C. Hansen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 For those of you who may have missed it, today’s second full day of Oracle OpenWorld 2012 started with a rumpus. Joe Tucci, from EMC outlined the human face of big data with real examples of how big data is transforming our world. And no not the usual tried-and-true weblog examples, but real stories about taxi cab drivers in Singapore using big data to better optimize their routes as well as folks just trying to get a better hair cut. Next we heard from Thomas Kurian who talked at length about the important platform characteristics of Oracle’s Cloud and more specifically Oracle’s expanded Cloud Services portfolio. Especially interesting to our integration customers are the messaging support for Oracle’s Cloud applications. What this means is that now Oracle’s Cloud applications have a lightweight integration fabric that on-premise applications can communicate to it via REST-APIs using Oracle SOA Suite. It’s an important element to our strategy at Oracle that supports this idea that whether your requirements are for private or public, Oracle has a solution in the Cloud for all of your applications and we give you more deployment choice than any vendor. If this wasn’t enough to get the juices flowing, later that morning we heard from Hasan Rizvi who outlined in his Fusion Middleware session the four most important enterprise imperatives: Social, Mobile, Cloud, and a brand new one: Fast Data. Today, Rizvi made an important step in the definition of this term to explain that he believes it’s a convergence of four essential technology elements: Event Processing for event filtering, business rules – with Oracle Event Processing Data Transformation and Loading - with Oracle Data Integrator Real-time replication and integration – with Oracle GoldenGate Analytics and data discovery – with Oracle Business Intelligence Each of these four elements can be considered (and architect-ed) together on a single integrated platform that can help customers integrate any type of data (structured, semi-structured) leveraging new styles of big data technologies (MapReduce, HDFS, Hive, NoSQL) to process more volume and variety of data at a faster velocity with greater results.  Fast data processing (and especially real-time) has always been our credo at Oracle with each one of these products in Fusion Middleware. For example, Oracle GoldenGate continues to be made even faster with the recent 11g R2 Release of Oracle GoldenGate which gives us some even greater optimization to Oracle Database with Integrated Capture, as well as some new heterogeneity capabilities. With Oracle Data Integrator with Big Data Connectors, we’re seeing much improved performance by running MapReduce transformations natively on Hadoop systems. And with Oracle Event Processing we’re seeing some remarkable performance with customers like NTT Docomo. Check out their upcoming session at Oracle OpenWorld on Wednesday to hear more how this customer is using Event processing and Big Data together. If you missed any of these sessions and keynotes, not to worry. There's on-demand versions available on the Oracle OpenWorld website. You can also checkout our upcoming webcast where we will outline some of these new breakthroughs in Data Integration technologies for Big Data, Cloud, and Real-time in more details. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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  • TiVo Follow-up&hellip;Training Opportunities

    - by MightyZot
    A few posts ago I talked about my experience with TiVo Customer Service. While I didn’t receive bad service per se, I felt like the reps could have communicated better. I made the argument that it should be just as easy to leave a company as it is to engage with a company, even though my intention is to remain a TiVo fan. I worked for DataStorm Technologies in the early 90s. I pointed out to another developer that we were leaving files behind in our installations. My opinion was that, if the customer is uninstalling our application, there should be no trace of it left after uninstall except for the customer’s data. He replied with, “screw ‘em. They’re leaving us. Why do we care if we left anything behind?” Wow. Surely there is a lot of arrogance in that statement. Think about this…how often do you change your services, devices, or whatever?  Personally, I change things up about once every two or three years. If I don’t change things up, I at least think about it. So, every two or three years there is an opportunity for you (as a vendor or business) to sell me something. (That opportunity actually exists all the time, because there are many of these two or three year periods overlapping.) Likewise, you have the opportunity to win back my business every two or three years as well. Customer service on exit is just as important as customer service during engagement because, every so often, you have another chance to gain back my loyalty. If you screw that up on exit, your chances are close to zero. In addition, you need to consider all of the potential or existing customers that are part of or affected by my social organizations. “Melissa” at TiVo gave me a call last week and set up some time to talk about my experience. We talked yesterday and she gave me a few moments to pontificate about my thoughts on the importance of a complete customer experience. She had listened to my customer support calls and agreed that I had made it clear that I intended to remain a TiVo customer even though suddenLink is handling my subscription. She said that suddenLink is a very important partner for them and, of course, they want to do everything they can to support TiVo / suddenLink customers.  “Melissa” also said that they had turned this experience into a training opportunity for the reps involved. I hope that is true, because that “programmer arrogance” that I mentioned above (which was somewhat pervasive back then) may be part of the reason why that company is no longer around. Good job “Melissa”!  And, like I said, I am still a TiVo fan. In fact, we love our new TiVo and many of the great new features. In addition, if you’re one of the two people that read these posts, please remember that these are just opinions. Your experiences may be, and likely will be, completely unique to you.

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  • Craig Mundie's video

    - by GGBlogger
    Timothy recently posted “Microsoft Shows Off Radical New UI, Could Be Used In Windows 8” on Slashdot. I took such grave exception to his post that I found it necessary to my senses to write this blog. We need to go back many years to the days of hand cranked calculators and early main frame computers. These devices had singular purposes – they were “number crunchers” used to make accounting easier. The front facing display in early mainframes was “blinken lights.” The calculators did provide printing – in the form of paper tape and the mainframes used line printers to generate reports as needed. We had other metaphors to work with. The typewriter was/is a mechanical device that substitutes for a type setting machine. The originals go back to 1867 and the keyboard layout has remained much the same to this day. In the earlier years the Morse code telegraphs gave way to Teletype machines. The old ASR33, seen on the left in this photo of one of the first computers I help manufacture, used a keyboard very similar to the keyboards in use today. It also generated punched paper tape that we generated to program this computer in machine language. Everything considered this computer which dates back to the late 1960s has a keyboard for input and a roll of paper as output. So in a very rudimentary fashion little has changed. Oh – we didn’t have a mouse! The entire point of this exercise is to point out that we still use very similar methods to get data into and out of a computer regardless of the operating system involved. The Altair, IMSAI, Apple, Commodore and onward to our modern machines changed the hardware that we interfaced to but changed little in the way we input, view and output the results of our computing effort. The mouse made some changes and the advent of windowed interfaces such as Windows and Apple made things somewhat easier for the user. My 4 year old granddaughter plays here Dora games on our computer. She knows how to start programs, use the mouse, play the game and is quite adept so we have come some distance in making computers useable. One of my chief bitches is the constant harangues leveled at Microsoft. Yup – they are a money making organization. You like Apple? No problem for me. I don’t use Apple mostly because I’m comfortable in the Windows environment but probably more because I don’t like Apple’s “Holier than thou” attitude. Some think they do superior things and that’s also fine with me. Obviously the iPhone has not done badly and other Apple products have fared well. But they are expensive. I just build a new machine with 4 Terabytes of storage, an Intel i7 Core 950 processor and 12 GB of RAMIII. It cost me – with dual monitors – less than 2000 dollars. Now to the chief reason for this blog. I’m going to continue developing software for as long as I’m able. For that reason I don’t see my keyboard, mouse and displays changing much for many years. I also don’t think Microsoft is going to spoil that for me by making radical changes to my developer experience. What Craig Mundie does in his video here:  http://www.ispyce.com/2011/02/microsoft-shows-off-radical-new-ui.html is explore the potential future of computer interfaces for the masses of potential users. Using a computer today requires a person to have rudimentary capabilities with keyboards and the mouse. Wouldn’t it be great if all they needed was hand gestures? Although not mentioned it would also be nice if computers responded intelligently to a user’s voice. There is absolutely no argument with the fact that user interaction with these machines is going to change over time. My personal prediction is that it will take years for much of what Craig discusses to come to a cost effective reality but it is certainly coming. I just don’t believe that what Craig discusses will be the future look of a Window 8.

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  • Java Spotlight Episode 103: 2012 Duke Choice Award Winners

    - by Roger Brinkley
    Our annual interview with the 2012 Duke Choice Award Winners recorded live at the JavaOne 2012. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes Events Oct 13, Devoxx 4 Kids Nederlands Oct 15-17, JAX London Oct 20, Devoxx 4 Kids Français Oct 22-23, Freescale Technology Forum - Japan, Tokyo Oct 30-Nov 1, Arm TechCon, Santa Clara Oct 31, JFall, Netherlands Nov 2-3, JMagreb, Morocco Nov 13-17, Devoxx, Belgium Feature Interview Duke Choice Award Winners 2012 - Show Presentation London Java CommunityThe second user group receiving a Duke’s Choice Award this year, the London Java Community (LJC) and its users have been active in the OpenJDK, the Java Community Process (JCP) and other efforts within the global Java community. Student Nokia Developer GroupThis year’s student winner, Ram Kashyap, is the founder and president of the Nokia Student Network, and was profiled in the “The New Java Developers” feature in the March/April 2012 issue of Java Magazine. Since then, Ram has maintained a hectic pace, graduating from the People’s Education Society Institute of Technology in Bangalore, India, while working on a Java mobile startup and training students on Java ME. Jelastic, Inc.Moving existing Java applications to the cloud can be a daunting task, but startup Jelastic, Inc. offers the first all-Java platform-as-a-service (PaaS) that enables existing Java applications to be deployed in the cloud without code changes or lock-in. NATOThe first-ever Community Choice Award goes to the MASE Integrated Console Environment (MICE) in use at NATO. Built in Java on the NetBeans platform, MICE provides a high-performance visualization environment for conducting air defense and battle-space operations. DuchessRather than focus on a specific geographic area like most Java User Groups (JUGs), Duchess fosters the participation of women in the Java community worldwide. The group has more than 500 members in 60 countries, and provides a platform through which women can connect with each other and get involved in all aspects of the Java community. AgroSense ProjectImproving farming methods to feed a hungry world is the goal of AgroSense, an open source farm information management system built in Java and the NetBeans platform. AgroSense enables farmers, agribusinesses, suppliers and others to develop modular applications that will easily exchange information through a common underlying NetBeans framework. Apache Software Foundation Hadoop ProjectThe Apache Software Foundation’s Hadoop project, written in Java, provides a framework for distributed processing of big data sets across clusters of computers, ranging from a few servers to thousands of machines. This harnessing of large data pools allows organizations to better understand and improve their business. Parleys.comE-learning specialist Parleys.com, based in Brussels, Belgium, uses Java technologies to bring online classes and full IT conferences to desktops, laptops, tablets and mobile devices. Parleys.com has hosted more than 1,700 conferences—including Devoxx and JavaOne—for more than 800,000 unique visitors. Winners not presenting at JavaOne 2012 Duke Choice Awards BOF Liquid RoboticsRobotics – Liquid Robotics is an ocean data services provider whose Wave Glider technology collects information from the world’s oceans for application in government, science and commercial applications. The organization features the “father of Java” James Gosling as its chief software architect.United Nations High Commissioner for RefugeesThe United Nations High Commissioner for Refugees (UNHCR) is on the front lines of crises around the world, from civil wars to natural disasters. To help facilitate its mission of humanitarian relief, the UNHCR has developed a light-client Java application on the NetBeans platform. The Level One registration tool enables the UNHCR to collect information on the number of refugees and their water, food, housing, health, and other needs in the field, and combines that with geocoding information from various sources. This enables the UNHCR to deliver the appropriate kind and amount of assistance where it is needed.

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  • JDBC Triggers

    - by Tim Dexter
    Received a question from a customer last week, they were using the new rollup patch on top of 10.1.3.4.1. What are these boxes for? Don't you know? Surely? Well, they are for ... that new functionality, you know it's in the user docs, that thingmabobby doodah. OK, I dont know either, I can have a guess but let me check first. Serveral IM sessions, emails and a dig through the readme for the new patch and I had my answer. Its not in the official documentation, yet. Leslie is on the case. The two fields were designed to allow an Admin to set a users context attributes before a connection is made to a database and for un-setting the attributes after the connection is broken by the extraction engine. We got a sample from the Enterprise Manager team on how they will be using it with their VPD connections. FUNCTION bip_to_em_user (user_name_in IN VARCHAR2) RETURN BOOLEAN IS BEGIN SETEMUSERCONTEXT(user_name_in, MGMT_USER.OP_SET_IDENTIFIER); return TRUE; END bip_to_em_user; And used in the jdbc data source definition like this (pre-process function): sysman.mgmt_bip.bip_to_em_user(:xdo_user_name) You, of course can call any function that is going to return a boolean value, another example might be. FUNCTION set_per_process_username (username_in IN VARCHAR2) RETURN BOOLEAN IS BEGIN SETUSERCONTEXT(username_in); return TRUE; END set_per_process_username Just use your own function/package to set some user context. Very grateful for the mail from Leslie on the EM team's usage but I had to try it out. Rather than set up a VPD, I opted for a simpler test. Can I log the comings and goings of users and their queries using the same pre-process text box. Reaching back into the depths of my developer brain to remember some pl/sql, it was not that deep and I came up with: CREATE OR REPLACE FUNCTION BIPTEST (user_name_in IN VARCHAR2, smode IN VARCHAR2) RETURN BOOLEAN AS BEGIN INSERT INTO LOGTAB VALUES(user_name_in, sysdate,smode); RETURN true; END BIPTEST; To call it in the pre-fetch trigger. BIPTEST(:xdo_user_name) Not going to set the pl/sql world alight I know, but you get the idea. As a new connection is made to the database its logged in the LOGTAB table. The SMODE value just sets if its an entry or an exit. I used the pre- and post- boxes. NAME UPDATE_DATE S_FLAG oracle 14-MAY-10 09.51.34.000000000 AM Start oracle 14-MAY-10 10.23.57.000000000 AM Finish administrator 14-MAY-10 09.51.38.000000000 AM Start administrator 14-MAY-10 09.51.38.000000000 AM Finish oracle 14-MAY-10 09.51.42.000000000 AM Start oracle 14-MAY-10 09.51.42.000000000 AM Finish It works very well, I had some fun trying to find a nasty query for the extraction engine so that the timestamps from in to out actually had a difference. That engine is fast! The only derived value you can pass from BIP is :xdo_user_name. None of the other server values are available. Connection pools are not currently supported but planned for a future release. Now you know what those fields are for and look for some official documentation, rather than my ramblings, coming soon!

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • SQLSaturday 33 Observations

    - by Geoff N. Hiten
    Along with a lot of my colleagues, I went to SQLSaturday #33 in Charlotte this last weekend.  Overall a really good event, especially for a first-time organizer.  There is some controversy over certain events where my name got mentioned so I thought I would clear the air. Before I get to the core controversy, let's get the details out of the way.  The Microsoft Offices in Charlotte were an excellent venue for this event.  I really appreciated the Microsoft employees that helped out by letting us in and out of normally secure areas.  This is definitely above and beyond on their part. Thanks to the organizers (especially Greg and Peter) for the great hospitality they showed to the speakers.  Now for the specifics.  Like most events of this type, there was a raffle at the end for some cool swag.  As a speaker I got raffle tickets just like any other attendee.  The raffle was clearly promoted as "must be present to win".  The problem is that for various reasons, the raffle kicked off immediately after the last speaker finished in the largest room.  That room was across the parking lot from all the other rooms for the event.  I happened to have one of the last sessions of the day, and not in the main room.  I also ran long since the audience was very interactive and there were a lot of follow-up questions.  (BTW, thanks to everyone who came and stayed for my session.  Sorry it cost you the chance to win too.).  My name was drawn for an very nice piece of swag (iPod Touch if you insist).  Since I wasn't there, I didn't win. Several folks mentioned I was still speaking and was "here" (as in at the event) just not "here in the room". Yes, I was mad when I found out about it. I think that was handled poorly.  I personally lost out as did my audience (dunno if anyone specific lost anything, but it is the idea that counts).  It was a mistake. Mistakes happen.  Nobody acted maliciously.  Heck, the guys running the event who made the decision are my friends and remain so.  I got over my mad.  We talked about this privately and we are all OK with what happened.  I am not going to let a gadget get in the way of a couple of good friendships. I think the mistake was mostly due to a lack of unity between the venue buildings   Pam Shaw had a similar challenge in Tampa a few weeks ago, including a speaker who ran long on the last session (not me that time).  She had a couple of teenage volunteers to act as gofers/runners.  They counted heads in sessions, pointed people to last-minute room and session changes, and generally helped connect the organizers to what was actually happening.  Note that this was not Pam's first SQLSaturday event.  She knew but the knowledge had not been institutionalized.  We (The SQL community in general and SQLSaturday organizers in particular) now know how essential gofers are to success. I know I spent most of this post focusing on the controversy, but I wanted to clear everything up.  I don't want to let a minor mistake, made in good faith, overshadow what was a tremendously good event for the community. As for the iPod Touch, someone in the SQL community is enjoying it, so it is not a total loss.  And if losing out on it is the price I pay so we can learn this, then that is what a community leader does.  Consider it a gift.  Besides, I really wanted a Zune 120 :)

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  • Archiving SQLHelp tweets

    - by jamiet
    #SQLHelp is a Twitter hashtag that can be used by any Twitter user to get help from the SQL Server community. I think its fair to say that in its first year of being it has proved to be a very useful resource however Kendra Little (@kendra_little) made a very salient point yesterday when she tweeted: Is there a way to search the archives of #sqlhelp Trying to remember answer to a question I know I saw a couple months ago http://twitter.com/#!/Kendra_Little/status/15538234184441856 This highlights an inherent problem with Twitter’s search capability – it simply does not reach far enough back in time. I have made steps to remedy that situation by putting into place two initiatives to archive Tweets that contain the #sqlhelp hashtag. The Archivist http://archivist.visitmix.com/ is a free service that, quite simply, archives a history of tweets that contain a given search term by periodically polling Twitter’s search service with that search term and subsequently displaying a dashboard providing an aggregate view of those tweets for things like tweet volume over time, top users and top words (Archivist FAQ). I have set up an archive on The Archivist for “sqlhelp” which you can view at http://archivist.visitmix.com/jamiet/7. Here is a screenshot of the SQLHelp dashboard 36 minutes after I set it up: There is lots of good information in there, including the fact that Jonathan Kehayias (@SQLSarg) is the most active SQLHelp tweeter (I suspect as an answerer rather than a questioner ) and that SSIS has proven to be a rather (ahem) popular subject!! Datasift The Archivist has its uses though for our purposes it has a couple of downsides. For starters you cannot search through an archive (which is what Kendra was after) and nor can you export the contents of the archive for offline analysis. For those functions we need something a bit more heavyweight and for that I present to you Datasift. Datasift is a tool (currently an alpha release) that allows you to search for tweets and provide them through an object called a Datasift stream. That sounds very similar to normal Twitter search though it has one distinct advantage that other Twitter search tools do not – Datasift has access to Twitter’s Streaming API (aka the Twitter Firehose). In addition it has access to a lot of other rather nice features: It provides the Datasift API that allows you to consume the output of a Datasift stream in your tool of choice (bring on my favourite ultimate mashup tool J ) It has a query language (called Filtered Stream Definition Language – FSDL for short) A Datasift stream can consume (and filter) other Datasift streams Datasift can (and does) consume services other than Twitter If I refer to Datasift as “ETL for tweets” then you may get some sort of idea what it is all about. Just as I did with The Archivist I have set up a publicly available Datasift stream for “sqlhelp” at http://datasift.net/stream/1581/sqlhelp. Here is the FSDL query that provides the data: twitter.text contains "sqlhelp" Pretty simple eh? At the current time it provides little more than a rudimentary dashboard but as Datasift is currently an alpha release I think this may be worth keeping an eye on. The real value though is the ability to consume the output of a stream via Datasift’s RESTful API, observe: http://api.datasift.net/stream.xml?stream_identifier=c7015255f07e982afdeebdf1ae6e3c0d&username=jamiet&api_key=XXXXXXX (Note that an api_key is required during the alpha period so, given that I’m not supplying my api_key, this URI will not work for you) Just to prove that a Datasift stream can indeed consume data from another stream I have set up a second stream that further filters the first one for tweets containing “SSIS”. That one is at http://datasift.net/stream/1586/ssis-sqlhelp and here is the FSDL query: rule "414c9845685ff8d2548999cf3162e897" and (interaction.content contains "ssis") When Datasift moves beyond alpha I’ll re-assess how useful this is going to be and post a follow-up blog. @Jamiet

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  • MySQL – Video Course – MySQL Backup and Recovery Fundamentals

    - by Pinal Dave
    Data is the one of the most crucial things for any organization and keeping data safe is the biggest challenge for any DBA. This is true for any organizations. Think about the scenario that you have a database which is extremely important and suddenly you accidently delete the most important table from that database. I am sure this is a very difficult time. In times like this people often get stressed or just make even second mistake. In my career of 10 years I have done often this mistake and often got stressed out due to un-availability of the database backup. In the SQL Server field, we have plenty of the help on this subject, but in MySQL domain there is not enough help. For the same reason I have build this MySQL course on Backup and Recovery. Course Outline Data is very important to any application and business. It is very important that every business plan for data safety. Database backup strategies are often discussed after the disaster has already happened. In this introductory course we will explore a few of the basic backup strategies every business should implement for data safely. We will explore how we can recover our server quickly after any unfriendly incident to our MySQL database. Click to View Course Here are various important aspects which we have discussed in this course. How to take backup of single database? How to take backup of multiple database? How to backup various database objects? How to restore a single database? How to restore multiple databases? How to use MySQL Workbench for Backup and Restore? How to restore Point in Time for any database? What is the best time to backup? How to copy database from one server to another server? All of the above concepts and many more subjects are covered in the MySQL Backup and Recovery Fundamentals course. It is available on Pluralsight. Scenarios As learning about Backup and Recovery can be very much boring, I decided to create two fictitious characters and demonstrate the entire course based on their conversation. The story is about Mike and Rahul. Mike is Sr. Database administrator in USA and Rahul is an intern in India. Rahul aspires to become a senior database administrator and this is a story about his challenges and how he overcomes those challenges. I had a great time to build this course and I have got very good feedback on this course. I encourage all of you to attempt to learn MySQL Backup and Recovery Fundamental course with this innovative effort. It will be very valuable to know your feedback. You will need a valid Pluralsight subscription to watch this course. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: MySQL, PostADay, SQL, SQL Authority, SQL Backup and Restore, SQL Query, SQL Tips and Tricks, T SQL

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  • SQL SERVER – Quiz and Video – Introduction to Hierarchical Query using a Recursive CTE

    - by pinaldave
    This blog post is inspired from SQL Queries Joes 2 Pros: SQL Query Techniques For Microsoft SQL Server 2008 – SQL Exam Prep Series 70-433 – Volume 2.[Amazon] | [Flipkart] | [Kindle] | [IndiaPlaza] This is follow up blog post of my earlier blog post on the same subject - SQL SERVER – Introduction to Hierarchical Query using a Recursive CTE – A Primer. In the article we discussed various basics terminology of the CTE. The article further covers following important concepts of common table expression. What is a Common Table Expression (CTE) Building a Recursive CTE Identify the Anchor and Recursive Query Add the Anchor and Recursive query to a CTE Add an expression to track hierarchical level Add a self-referencing INNER JOIN statement Above six are the most important concepts related to CTE and SQL Server.  There are many more things one has to learn but without beginners fundamentals one can’t learn the advanced  concepts. Let us have small quiz and check how many of you get the fundamentals right. Quiz 1) You have an employee table with the following data. EmpID FirstName LastName MgrID 1 David Kennson 11 2 Eric Bender 11 3 Lisa Kendall 4 4 David Lonning 11 5 John Marshbank 4 6 James Newton 3 7 Sally Smith NULL You need to write a recursive CTE that shows the EmpID, FirstName, LastName, MgrID, and employee level. The CEO should be listed at Level 1. All people who work for the CEO will be listed at Level 2. All of the people who work for those people will be listed at Level 3. Which CTE code will achieve this result? WITH EmpList AS (SELECT Boss.EmpID, Boss.FName, Boss.LName, Boss.MgrID, 1 AS Lvl FROM Employee AS Boss WHERE Boss.MgrID IS NULL UNION ALL SELECT E.EmpID, E.FirstName, E.LastName, E.MgrID, EmpList.Lvl + 1 FROM Employee AS E INNER JOIN EmpList ON E.MgrID = EmpList.EmpID) SELECT * FROM EmpList WITH EmpListAS (SELECT EmpID, FirstName, LastName, MgrID, 1 as Lvl FROM Employee WHERE MgrID IS NULL UNION ALL SELECT EmpID, FirstName, LastName, MgrID, 2 as Lvl ) SELECT * FROM BossList WITH EmpList AS (SELECT EmpID, FirstName, LastName, MgrID, 1 as Lvl FROM Employee WHERE MgrID is NOT NULL UNION SELECT EmpID, FirstName, LastName, MgrID, BossList.Lvl + 1 FROM Employee INNER JOIN EmpList BossList ON Employee.MgrID = BossList.EmpID) SELECT * FROM EmpList 2) You have a table named Employee. The EmployeeID of each employee’s manager is in the ManagerID column. You need to write a recursive query that produces a list of employees and their manager. The query must also include the employee’s level in the hierarchy. You write the following code segment: WITH EmployeeList (EmployeeID, FullName, ManagerName, Level) AS ( –PICK ANSWER CODE HERE ) SELECT EmployeeID, FullName, ” AS [ManagerID], 1 AS [Level] FROM Employee WHERE ManagerID IS NULL UNION ALL SELECT emp.EmployeeID, emp.FullName mgr.FullName, 1 + 1 AS [Level] FROM Employee emp JOIN Employee mgr ON emp.ManagerID = mgr.EmployeeId SELECT EmployeeID, FullName, ” AS [ManagerID], 1 AS [Level] FROM Employee WHERE ManagerID IS NULL UNION ALL SELECT emp.EmployeeID, emp.FullName, mgr.FullName, mgr.Level + 1 FROM EmployeeList mgr JOIN Employee emp ON emp.ManagerID = mgr.EmployeeId Now make sure that you write down all the answers on the piece of paper. Watch following video and read earlier article over here. If you want to change the answer you still have chance. Solution 1) 1 2) 2 Now compare let us check the answers and compare your answers to following answers. I am very confident you will get them correct. Available at USA: Amazon India: Flipkart | IndiaPlaza Volume: 1, 2, 3, 4, 5 Please leave your feedback in the comment area for the quiz and video. Did you know all the answers of the quiz? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • F# in ASP.NET, mathematics and testing

    - by DigiMortal
    Starting from Visual Studio 2010 F# is full member of .NET Framework languages family. It is functional language with syntax specific to functional languages but I think it is time for us also notice and study functional languages. In this posting I will show you some examples about cool things other people have done using F#. F# and ASP.NET As I am ASP/ASP.NET MVP I am – of course – interested in how people use different languages and technologies with ASP.NET. C# MVP Tomáš Petrícek writes about developing ASP.NET MVC applications using F#. He also shows how to use LINQ To SQL in F# (using F# PowerPack) and provides sample solution and Visual Studio 2010 template for F# MVC web applications. You may also find interesting how you can create controllers in F#. Excellent work, Tomáš! Vladimir Matveev has interesting example about how to use F# and ApplicationHost class to process ASP.NET requests ouside of IIS. This is simple and very straight-forward example and I strongly suggest you to take a look at it. Very cool example is project Strom in Codeplex. Storm is web services testing tool that is fully written on F#. Take a look at this site because Codeplex offers also source code besides binaries. Math Functional languages are strong in fields like mathematics and physics. When I wrote my C# example about BigInteger class I found out that recursive version of Fibonacci algorithm in C# is not performing well. In same time I made same experiment on F# and in F# there were no performance problems with recursive version. You can find F# version of Fibonacci algorithm from Bob Palmer’s blog posting Fibonacci numbers in F#. Although golden spiral is useful for solving many problems I looked for some practical code example and found one. Kean Walmsley published in his Through the Interface blog very interesting posting Creating Fibonacci spirals in AutoCAD using F#. There are also other cool examples you may be interested in. Using numerical components by Extreme Optimization  it is possible to make some numerical integration (quadrature method) using F# (also C# example is available). fsharp.it introduces factorials calculation on F#. Robert Pickering has made very good work on programming The Game of Life in Silverlight and F# – I definitely suggest you to try out this example as it is very illustrative too. Who wants something more complex may take a look at Newton basin fractal example in F# by Jonathan Birge. Testing After some searching and surfing I found out that there is almost everything available for F# to write tests and test your F# code. FsCheck - FsCheck is a port of Haskell's QuickCheck. Important parts of the manual for using FsCheck is almost literally "adapted" from the QuickCheck manual and paper. Any errors and omissions are entirely my responsibility. FsTest - This project is designed to Language Oriented Programming constructs around unit testing and behavior testing in F#. The goal of this project is to create a Domain Specific Language for testing F# code in a way that makes sense for functional programming. FsUnit - FsUnit makes unit-testing with F# more enjoyable. It adds a special syntax to your favorite .NET testing framework. xUnit.NET - xUnit.net is a developer testing framework, built to support Test Driven Development, with a design goal of extreme simplicity and alignment with framework features. It is compatible with .NET Framework 2.0 and later, and offers several runners: console, GUI, MSBuild, and Visual Studio integration via TestDriven.net, CodeRush Test Runner and Resharper. It also offers test project integration for ASP.NET MVC. Getting started Well, as a first thing you need Visual Studio 2010. Then take a look at these resources: F# samples @ MSDN Microsoft F# Developer Center @ MSDN F# Language Reference @ MSDN F# blog F# forums Real World Functional Programming: With Examples in F# and C# (Amazon) Happy F#-ing! :)

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  • PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

    - by mseika
    I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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  • PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

    - by mseika
    I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations.   Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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  • PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

    - by mseika
    I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations.   Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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  • PARTNER WEBCAST- ORACLE COMPETENCE - PROGRAM (COMPETENCE VIRTUAL)

    - by mseika
    I am pleased to invite you to join the second (Competence Virtual). In Competence - program we will present Oracle Applications' Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Competencewill be presented on 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Competence is open for other interested Oracle Applications system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A Document covering all questions and answers will be made available two weeks after the webcast. What are the Benefits for Partners? Find out how Competence helps you to improve your after sales Discover new functions and features so you can enrich your Customer’s solution Learn more about Oracle Applications products, especially sales positioning Hear crucial questions raised by colleagues alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle Applications portfolio – for your and your Customer’s benefit.   Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall Applications portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions:- Fusion CRM: Effective, Efficient and Easy- Fusion HCM: Talent management overview performance, goals, talent review- Distributed Order Management - Fusion SCM Solution- Oracle Transportation Management- Oracle Value Chain Planning: Demantra Sales & Operation Planning and Demantra Demand Management- Oracle CX (Customer Experience) - formerly CEM: Powering Great Customer Experiences- EPM 11.1.2.2 Overview- Oracle Hyperion Profitability and Cost Management, 11.1.2.1 For more details please visit and other breakout sessions on OPN page. Delivery FormatCompetence- program (Competence Virtual) is a series of FREE prerecorded Applications product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the cast via chat and subject matter experts will provide verbal answers live. Competence consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle’s contribution to Partners. Then you’ll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available two weeks after the webcast. You can also see Competence afterwards as its content will be available online for the next 6-12 months.The next Competence web casts will be presented as follows: June the 4th  2012 September the 3rd  2012 December the 3rd  2012 March the 4th  2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. DurationMaximum 1 hour For further information please contact me at [email protected]. Best regards Markku RouhiainenDirector, Applications Partner EnablementWestern Europe

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  • Having fun with Reflection

    - by Nick Harrison
    I was once asked in a technical interview what I could tell them about Reflection.   My response, while a little tongue in cheek was that "I can tell you it is one of my favorite topics to talk about" I did get a laugh out of that and it was a great ice breaker.    Reflection may not be the answer for everything, but it often can be, or maybe even should be.     I have posted in the past about my favorite CopyTo method.   It can come in several forms and is often very useful.   I explain it further and expand on the basic idea here  The basic idea is to allow reflection to loop through the properties of two objects and synchronize the ones that are in common.   I love this approach for data binding and passing data across the layers in an application. Recently I have been working on a project leveraging Data Transfer Objects to pass data through WCF calls.   We won't go into how the architecture got this way, but in essence there is a partial duplicate inheritance hierarchy where there is a related Domain Object for each Data Transfer Object.     The matching objects do not share a common ancestor or common interface but they will have the same properties in common.    By passing the problems with this approach, let's talk about how Reflection and our friendly CopyTo could make the most of this bad situation without having to change too much. One of the problems is keeping the two sets of objects in synch.   For this particular project, the DO has all of the functionality and the DTO is used to simply transfer data back and forth.    Both sets of object have parallel hierarchies with the same properties being defined at the corresponding levels.   So we end with BaseDO,  BaseDTO, GenericDO, GenericDTO, ProcessAreaDO,  ProcessAreaDTO, SpecializedProcessAreaDO, SpecializedProcessAreaDTO, TableDo, TableDto. and so on. Without using Reflection and a CopyTo function, tremendous care and effort must be made to keep the corresponding objects in synch.    New properties can be added at any level in the inheritance and must be kept in synch at all subsequent layers.    For this project we have come up with a clever approach of calling a base GetDo or UpdateDto making sure that the same method at each level of inheritance is called.    Each level is responsible for updating the properties at that level. This is a lot of work and not keeping it in synch can create all manner of problems some of which are very difficult to track down.    The other problem is the type of code that this methods tend to wind up with. You end up with code like this: Transferable dto = new Transferable(); base.GetDto(dto); dto.OfficeCode = GetDtoNullSafe(officeCode); dto.AccessIndicator = GetDtoNullSafe(accessIndicator); dto.CaseStatus = GetDtoNullSafe(caseStatus); dto.CaseStatusReason = GetDtoNullSafe(caseStatusReason); dto.LevelOfService = GetDtoNullSafe(levelOfService); dto.ReferralComments = referralComments; dto.Designation = GetDtoNullSafe(designation); dto.IsGoodCauseClaimed = GetDtoNullSafe(isGoodCauseClaimed); dto.GoodCauseClaimDate = goodCauseClaimDate;       One obvious problem is that this is tedious code.   It is error prone code.    Adding helper functions like GetDtoNullSafe help out immensely, but there is still an easier way. We can bypass the tedious code, by pass the complex inheritance tricks, and reduce all of this to a single method in the base class. TransferObject dto = new TransferObject(); CopyTo (this, dto); return dto; In the case of this one project, such a change eliminated the need for 20% of the total code base and a whole class of unit test cases that made sure that all of the properties were in synch. The impact of such a change also needs to include the on going time savings and the improvements in quality that can arise from them.    Developers who are not worried about keeping the properties in synch across mirrored object hierarchies are freed to worry about more important things like implementing business requirements.

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  • How can we improve overall Programmer Education & Training?

    - by crosenblum
    Last week, I was just viewing this amazing interview by Kevin Rose of Phillip Rosedale, of Second Life. And they had an amazing discussion about how to find, hire and identify good programmer's, and how hard it is to find good ones. Which has lead me to really think about the way we programmer's learn, are taught. For a majority of us, myself included, we are self-taught. Which is great about being a programmer, anyone can learn and develop skills. But this also means, that there is no real standards of what a good programmer is/are, and what kind of environment's encourage the growth of programming skills. This isn't so much a question, but just a desire in me, to see how we can change the culture of programming, and the manager's of programming, so that education and self-improvement is encouraged. There are a lot of avenue's for continued education, youtube videos, books, conferences, but because of the experiental nature of what we do, it isn't always clear what's important to learn and to master. Let's look at the The Joel 12 Steps. The Joel Test Do you use source control? Can you make a build in one step? Do you make daily builds? Do you have a bug database? Do you fix bugs before writing new code? Do you have an up-to-date schedule? Do you have a spec? Do programmers have quiet working conditions? Do you use the best tools money can buy? Do you have testers? Do new candidates write code during their interview? Do you do hallway usability testing? I think all of these have important value, but because of something I call the Experiential Gap, if a programmer or manager has never experienced any of the negative consequences for not having done items on the list, they will never see the need to do any of them. The Experiental Gap, is my basic theory, that each of us has different jobs and different experiences. So for some of us, that have always worked with dozens of programmer's, source control is a must have. But for people who have always been the only programmer, they can not imagine the need for source control. And it's because of this major flaw in how we learn, that we evaluate people by what best practices they do or not do, and the reason for either can start a flame war. We always evaluate people in our field by what they do, and think "Oh if this guy/gal isn't doing xyz best practice, he/she can't be a good programmer, so let's not waste time or energy talking to them." This is exactly why we have so many programming flame wars, that it becomes, because of the Experiental Gap, we can't imagine people not having made the decisions that we have had to made. So this has lead me to think, that we totally need to rethink how we train, educate and manage programmer's. For example, what percentage of you have had encouragement by your manager's to go to conferences, and even have them pay for it? For me, and a lot of people, this is extremely rare, a lot of us would love to go to conferences, to learn more, but the money ain't there to do that. So the point of this question is really to spark a lot of how can we train, learn and manage better? How can we create a new culture of learning that doesn't insult people for not having the same job experiences. Yes we all have jobs and work to do, but our ability to do our jobs well, depends on our desire, interest and support in improving our mastery of our skills. Right now, I see our culture being rather disorganized, we support the elite, but those tons of us that want to get better, just don't have enough support to learn and improve ourselves. I mean, do we as an industry, want to be perceived as just replaceable cogs? Thank you...

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  • Software Architecture verses Software Design

    Recently, I was asked what the differences between software architecture and software design are. At a very superficial level both architecture and design seem to mean relatively the same thing. However, if we examine both of these terms further we will find that they are in fact very different due to the level of details they encompass. Software Architecture can be defined as the essence of an application because it deals with high level concepts that do not include any details as to how they will be implemented. To me this gives stakeholders a view of a system or application as if someone was viewing the earth from outer space. At this distance only very basic elements of the earth can be detected like land, weather and water. As the viewer comes closer to earth the details in this view start to become more defined. Details about the earth’s surface will start to actually take form as well as mane made structures will be detected. The process of transitioning a view from outer space to inside our earth’s atmosphere is similar to how an architectural concept is transformed to an architectural design. From this vantage point stakeholders can start to see buildings and other structures as if they were looking out of a small plane window. This distance is still high enough to see a large area of the earth’s surface while still being able to see some details about the surface. This viewing point is very similar to the actual design process of an application in that it takes the very high level architectural concept or concepts and applies concrete design details to form a software design that encompasses the actual implementation details in the form of responsibilities and functions. Examples of these details include: interfaces, components, data, and connections. In review, software architecture deals with high level concepts without regard to any implementation details. Software design on the other hand takes high level concepts and applies concrete details so that software can be implemented. As part of the transition between software architecture to the creation of software design an evaluation on the architecture is recommended. There are several benefits to including this step as part of the transition process. It allows for projects to ensure that they are on the correct path as to meeting the stakeholder’s requirement goals, identifies possible cost savings and can be used to find missing or nonspecific requirements that cause ambiguity in a design. In the book “Evaluating Software Architectures: Methods and Case Studies”, they define key benefits to adding an architectural review process to ensure that an architecture is ready to move on to the design phase. Benefits to evaluating software architecture: Gathers all stakeholders to communicate about the project Goals are clearly defined in regards to the creation or validation of specific requirements Goals are prioritized so that when conflicts occur decisions will be made based on goal priority Defines a clear expectation of the architecture so that all stakeholders have a keen understanding of the project Ensures high quality documentation of the architecture Enables discoveries of architectural reuse  Increases the quality of architecture practices. I can remember a few projects that I worked on that could have really used an architectural review prior to being passed on to developers. This project was to create some new advertising space on the company’s website in order to sell space based on the location and some other criteria. I was one of the developer selected to lead this project and I was given a high level design concept and a long list of ever changing requirements due to the fact that sales department had no clear direction as to what exactly the project was going to do or how they were going to bill the clients once they actually agreed to purchase the Ad space. In my personal opinion IT should have pushed back to have the requirements further articulated instead of forcing programmers to code blindly attempting to build such an ambiguous project.  Unfortunately, we had to suffer with this project for about 4 months when it should have only taken 1.5 to complete due to the constantly changing and unclear requirements. References  Clements, P., Kazman, R., & Klein, M. (2002). Evaluating Software Architectures. Westford, Massachusetts: Courier Westford. 

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  • SQL SERVER – Learn SQL Server 2014 Online in a Day – My Latest Pluralsight Course

    - by Pinal Dave
    Click here watch SQL Server 2014 Administration New Features.  SQL Server 2014 was released earlier this year and it has been extremely popular in Microsoft world. Here is the announcement for everyone, who have been asking me to build a tutorial around SQL Server 2014. I have authored latest Pluralsight courses on the subject of SQL Server 2014. This course is 4 hours and 17 minutes long, but the best part is that this course contains all the latest features of SQL Server 2014. I have build this course with the assumption that DBA is familiar with earlier versions of SQL Server and wants to explore and learn new features of SQL Server 2014. The Challenge I Faced The biggest challenge I faced was how to come up with the outline for the course. The reason is that there are so many different features introduced in SQL Server 2014 that is will be difficult to cover each of the features in a single course. I wanted to cover the topics which are the most relevant and useful to developers, but in addition I also wanted to cover the topics which may be useful to develop if they know that they exists in the product. I finally decided to depend on blog readers and few of the SQL Experts. I reached out to selected 20 people via email and gave them a list of the topics which I should be covering in this course. They all work in different organizations and have a good understanding about the need of the DBA and Developers. Based on their feedback, I was able to come up with a very good outline which is currently very popular with Pluralsight library. Lots of people have asked me how was I able to come up with a course content outline so accurately. The credit for the same goes to the developers and DBA, who have voted in the topics and have helped me to build a very solid outline for the course. Outline of the Course Here is a quick outline for the course: Introduction Backup Enhancements Security Enhancements Columnstore Enhancements Online Data Operations Enhancements Enhancements with Microsoft Azure SSD Buffer Pool Extensions Resource Governor IO Miscellaneous Features Online Index Rebuilding Live Plans for Long Running Queries Transaction Durability Cardinality Estimation In Memory OLTP Optimization Well, I had a great fun working on the topics which I have mentioned in the outline. I am very confident that once you start with the course, you will indeed understand how each of the topics builds and presented. I have made sure that each of the topic has a vivid and clear story to begin with. I first explain the story and right after that I explain the concept. Who Should Attend This Course Everyone who has basic knowledge of SQL Server and wants to update themselves with SQL Server 2014. They should attend this course. One thing I have made sure that this course is easy to understand and I have decided complex subject into multiple parts. This way the learning is progressive and anyone with a poor knowledge of the subject can have enough time to understand the presented concept. Screenshot of the Course Here are few of the screenshot of the courses. How to Watch Video Course This course is available at Pluralsight, and you will need a valid login to Pluralsight. If you do not have Pluralsight login, you can quickly sign up for the FREE Trial. Click here watch SQL Server 2014 Administration New Features.  Reference: Pinal Dave (http://blog.SQLAuthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, SQLAuthority News, T SQL, Video

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  • SQL SERVER – Basic Calculation and PEMDAS Order of Operation

    - by pinaldave
    After thinking a long time, I have decided to write about this blog post. I had no plan to create a blog post about this subject but the amount of conversation this one has created on my Facebook page, I decided to bring up a few of the question and concerns discussed on the Facebook page. There are more than 10,000 comments here so far. There are lots of discussion about what should be the answer. Well, as far as I can tell there is a big debate going on on Facebook, for educational purpose you should go ahead and read some of the comments. They are very interesting and for sure teach some new stuff. Even though some of the comments are clearly wrong they have made some good points and I believe it for sure develops some logic. Here is my take on this subject. I believe the answer is 9 as I follow PEMDAS  Order of Operation. PEMDAS stands for  parentheses, exponents, multiplication, division, addition, subtraction. PEMDAS is commonly known as BODMAS in India. BODMAS stands for Brackets, Orders (ie Powers and Square Roots, etc), Division, Multiplication,  Addition and Subtraction. PEMDAS and BODMAS are almost same and both of them follow the operation order from LEFT to RIGHT. Let us try to simplify above statement using the PEMDAS or BODMAS (whatever you prefer to call). Step 1: 6 ÷ 2 (1+2) (parentheses first) Step 2: = 6 ÷ 2 * (1+2) (adding multiplication sign for further clarification) Step 3: = 6 ÷ 2* (3) (single digit in parentheses – simplify using operator) Step 4: = 6 ÷ 2 * 3 (Remember next Operation should be LEFT to RIGHT) Step 5: = 3 * 3 (because 6 ÷ 2 = 3; remember LEFT to RIGHT) Step 6: = 9 (final answer) Some often find Step 4 confusing and often ended up multiplying 2 and 3 resulting Step 5 to be 6 ÷ 6, this is incorrect because in this case we did not follow the order of LEFT to RIGHT. When we do not follow the order of operation from LEFT to RIGHT we end up with the answer 1 which is incorrect. Let us see what SQL Server returns as a result. I executed following statement in SQL Server Management Studio SELECT 6/2*(1+2) It is clear that SQL Server also thinks that the answer should be 9. Let us go ahead and ask Google what will be the answer of above question in Google I have searched for the following term: 6/2(1+2) The result also says the answer should be 9. If you want a further reference here is a great video which describes why the answer should be 9 and not 1. And here is a fantastic conversation on Google Groups. Well, now what is your take on this subject? You are welcome to share constructive feedback and your answer may be different from my answer. NOTE: A healthy conversation about this subject is indeed encouraged but if there is a single bad word or comment is flaming it will be deleted without any notification (it does not matter how valuable information it contains). Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Fake It Easy On Yourself

    - by Lee Brandt
    I have been using Rhino.Mocks pretty much since I started being a mockist-type tester. I have been very happy with it for the most part, but a year or so ago, I got a glimpse of some tests using Moq. I thought the little bit I saw was very compelling. For a long time, I had been using: 1: var _repository = MockRepository.GenerateMock<IRepository>(); 2: _repository.Expect(repo=>repo.SomeCall()).Return(SomeValue); 3: var _controller = new SomeKindaController(_repository); 4:  5: ... some exercising code 6: _repository.AssertWasCalled(repo => repo.SomeCall()); I was happy with that syntax. I didn’t go looking for something else, but what I saw was: 1: var _repository = new Mock(); And I thought, “That looks really nice!” The code was very expressive and easier to read that the Rhino.Mocks syntax. I have gotten so used to the Rhino.Mocks syntax that it made complete sense to me, but to developers I was mentoring in mocking, it was sometimes to obtuse. SO I thought I would write some tests using Moq as my mocking tool. But I discovered something ugly once I got into it. The way Mocks are created makes Moq very easy to read, but that only gives you a Mock not the object itself, which is what you’ll need to pass to the exercising code. So this is what it ends up looking like: 1: var _repository = new Mock<IRepository>(); 2: _repository.SetUp(repo=>repo.SomeCall).Returns(SomeValue); 3: var _controller = new SomeKindaController(_repository.Object); 4: .. some exercizing code 5: _repository.Verify(repo => repo.SomeCall()); Two things jump out at me: 1) when I set up my mocked calls, do I set it on the Mock or the Mock’s “object”? and 2) What am I verifying on SomeCall? Just that it was called? that it is available to call? Dealing with 2 objects, a “Mock” and an “Object” made me have to consider naming conventions. Should I always call the mock _repositoryMock and the object _repository? So I went back to Rhino.Mocks. It is the most widely used framework, and show other how to use it is easier because there is one natural object to use, the _repository. Then I came across a blog post from Patrik Hägne, and that led me to a post about FakeItEasy. I went to the Google Code site and when I saw the syntax, I got very excited. Then I read the wiki page where Patrik stated why he wrote FakeItEasy, and it mirrored my own experience. So I began to play with it a bit. So far, I am sold. the syntax is VERY easy to read and the fluent interface is super discoverable. It basically looks like this: 1: var _repository = A.Fake<IRepository>(); 2: a.CallTo(repo=>repo.SomeMethod()).Returns(SomeValue); 3: var _controller = new SomeKindaController(_repository); 4: ... some exercising code 5: A.CallTo(() => _repository.SOmeMethod()).MustHaveHappened(); Very nice. But is it mature? It’s only been around a couple of years, so will I be giving up some thing that I use a lot because it hasn’t been implemented yet? I doesn’t seem so. As I read more examples and posts from Patrik, he has some pretty complex scenarios. He even has support for VB.NET! So if you are looking for a mocking framework that looks and feels very natural, try out FakeItEasy!

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  • C# Item system design approach, should I use abstract classes, interfaces or virutals?

    - by vexe
    I'm working on a Resident Evil 1/2/3/0/Remake type of game. Currently I've done a big part of the inventory system (here's a link if you wanna see my inventory, pretty outdated, added a lot of features and made a lot of enhancements) Now I'm thinking about how to approach the items system, If you've played any Resident Evil game or any of its likes you should be familiar with what I'm trying to achieve. Here's a very simple category I made for the items: So you have different items, with different operations you could perform on them, there are usable items that you could use, like for example herbs and first aid kits that 'using' them would affect your health, keys to unlock doors, and equipable items that you could 'equip' like weapons. Also, you can 'combine' two items together to get new one, like for example mixing a green and red herb would give you a new type of herb, or combining a lighter with a paper, would give you a burnt paper, or ammo with a gun, would reload the gun or something. etc. You know the usual RE drill. Not all items are 'transformable', in that, for example: lighter + paper = burnt paper (it's the paper that 'transforms' to burnt paper and not the lighter, the lighter is not transformable it will remain as it is) green herb + red herb = newHerb1 (both herbs will vanish and transform to this new type of herb) ammo + gun = reload gun (ammo state will remain as it is, it won't change but it will just decrease, nothing will happen to the gun it just gets reloaded) Also a key note to remember is that you can't just combine items randomly, each item has a 'mating' item(s). So to sum up, different items, and different operations on them. The question is, how to approach this, design-wise? I've been learning about interfaces, but it just doesn't quite get into my head, I mean, why not just use classes with the good old inheritance? I know the technical details of interfaces and that the cool thing about them is that they don't require an inheritance chain, but I just can't see how to use them properly, that is, if they were the right thing to use here. So should I go with just classes and inheritance? just like in the tree I showed you? or should I think more about how to use interfaces? (IUsable, IEquipable, ITransformable) - why not just use classes UsableItem, Equipable item, TransformableItem? I want something that won't give me headaches in the long run, something resilient/flexible to future changes. I'm OK using classes, but I smell something better here. The way I'm thinking is to possibly use both inheritance and interfaces, so that you have a branch like this: item - equipable - weapon. but then again, the weapon has methods like 'reload' 'examine' 'equip' some of them 'combine' so I'm thinking to make weapon implement ICombinable?... not all items get used the same way, using herbs will increase your health, using a key will open a door, so IUsable maybe? Should I use a big database (XML for example) for all the items, items names, mates, nRowsReq, nColsReq, etc? Thanks so much for your answers in advanced, note that demo 3 is coming after I'm done with items :D

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  • Partner Webcast: Innovation in Products - October 1st, 2012 at 04:00 PM CET (03:00 PM GMT) Program

    - by Richard Lefebvre
    I am pleased to invite you to join the Innovations in Products – webcast. Innovations in Products will present Oracle Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle's product portfolio – for your and your customer's benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall product portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions available on October 1st:   Topics Speaker To Register Fusion HCM Social Capabilities, Enterprise social capabilities embedded in how you run your business Anca Dumitru, HCM Presales Consultant, EMEA Presales Center CLICK HERE Oracle Fusion Applications Security Concepts, Overview Alexandra Dan, Applications Technology Presales Consultant, EMEA Presales Centre CLICK HERE Fusion Financials Overview - Focus on Fusion Payables, Meeting the Payables' Challenges Elena Nita, Senior ERP Sales Consultant, EMEA Presales Center CLICK HERE Introduction to Oracle RightNow CX, Empowering companies to engage directly with their customers through great Social, Web, Chat and Contact Center experiences. Cais Champsi, Presales Consultant, EMEA Presales Centre CLICK HERE Oracle Endeca Information Discovery, Product Overview Emma Palii, BI Sales Consultant, EMEA Presales Center CLICK HERE To access previously presented 23 Applications Products presentations and 6 Public Sector Value Proposition presentations, please click here. You might want to bookmark the overall registration page Innovations in Products October 1st and the global event calendar page events.oracle.com. Delivery Format Innovations in Products – program is a series of FREE prerecorded Oracle product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you'll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months. The next Innovations in Products web casts will be presented as follows: October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. Duration: Maximum 1 hour For further information please contact me Markku Rouhiainen. Best regards Markku Rouhiainen Director, Applications Partner Enablement EMEA

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  • HPCM 11.1.2.x - Outline Optimisation for Calculation Performance

    - by Jane Story
    When an HPCM application is first created, it is likely that you will want to carry out some optimisation on the HPCM application’s Essbase outline in order to improve calculation execution times. There are several things that you may wish to consider. Because at least one dense dimension for an application is required to deploy from HPCM to Essbase, “Measures” and “AllocationType”, as the only required dimensions in an HPCM application, are created dense by default. However, for optimisation reasons, you may wish to consider changing this default dense/sparse configuration. In general, calculation scripts in HPCM execute best when they are targeting destinations with one or more dense dimensions. Therefore, consider your largest target stage i.e. the stage with the most assignment destinations and choose that as a dense dimension. When optimising an outline in this way, it is not possible to have a dense dimension in every target stage and so testing with the dense/sparse settings in every stage is the key to finding the best configuration for each individual application. It is not possible to change the dense/sparse setting of individual cloned dimensions from EPMA. When a dimension that is to be repeated in multiple stages, and therefore cloned, is defined in EPMA, every instance of that dimension has the same storage setting. However, such manual changes may not be preserved in all cases. Please see below for full explanation. However, once the application has been deployed from EPMA to HPCM and from HPCM to Essbase, it is possible to make the dense/sparse changes to a cloned dimension directly in Essbase. This can be done by editing the properties of the outline in Essbase Administration Services (EAS) and manually changing the dense/sparse settings of individual dimensions. There are two methods of deployment from HPCM to Essbase from 11.1.2.1. There is a “replace” deploy method and an “update” deploy method: “Replace” will delete the Essbase application and replace it. If this method is chosen, then any changes made directly on the Essbase outline will be lost. If you use the update deploy method (with or without archiving and reloading data), then the Essbase outline, including any manual changes you have made (i.e. changes to dense/sparse settings of the cloned dimensions), will be preserved. Notes If you are using the calculation optimisation technique mentioned in a previous blog to calculate multiple POVs (https://blogs.oracle.com/pa/entry/hpcm_11_1_2_optimising) and you are calculating all members of that POV dimension (e.g. all months in the Period dimension) then you could consider making that dimension dense. Always review Block sizes after all changes! The maximum block size recommended in the Essbase Database Administrator’s Guide is 100k for 32 bit Essbase and 200k for 64 bit Essbase. However, calculations may perform better with a larger than recommended block size provided that sufficient memory is available on the Essbase server. Test different configurations to determine the most optimal solution for your HPCM application. Please note that this blog article covers HPCM outline optimisation only. Additional performance tuning can be achieved by methodically testing database settings i.e data cache, index cache and/or commit block settings. For more information on Essbase tuning best practices, please review these items in the Essbase Database Administrators Guide. For additional information on the commit block setting, please see the previous PA blog article https://blogs.oracle.com/pa/entry/essbase_11_1_2_commit

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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