Is Live Chat a valuable feature?
- by Jim
Does having a live chat feature on a website increase conversions enough to cover the cost administration?
Most of the data I have found comes from companies selling live chat solutions and is unreliable in my opinion.
Do users find this as a valuable feature or an annoyance?
Personally, I'm annoyed by sites that use live chat especially when a little box pops up without my explicit request, but if users find this valuable then I should consider implementing it. Any concrete data is appreciated.