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• How far did DevExpress get with Javascript refactoring?

  - by MattX

  Over a year ago, I remember watching one of DevExpress evangelists previewing or at least promoting rich Javascript refactoring (beyond just limited intellisense) within the Visual Studio shell, I recall part of CodeRush/DevExpress product line. I was excited. On checking today (lmgtfy) I can find only very very limited reference to it, just one small italtic line about beta in product description, no videos, no blog posts, no community buzz. Was it dropped? Vapourware? Poor implementation that they dont even promote it? With Javascript arguably the most popular programming language ever and with a VM for it on practically every machine in last 10 years, why is editor support so poor? (Compared with those for Java and C#)? You see the likes of ScottGu bragging we now have jQuery intellisense but compare this to richness of C# support in the IDE it is a joke. Someone once said since there are many style of writing Javascript a rich IDE (beyond intellisense) with refactoring support is difficult, but if several engines can interpret/compile JS with same result surely it should be hard to analysis it to support stuff like rename variable, extract method, move to another namespace (or JS minic of it), etc.. Am I wrong?

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• Can PHP dissect its own syntax?

  - by Nathan Long

  Can PHP dissect its own syntax? For example, I'd like to write a function that takes in an input like $object->attribute and says to itself: OK, he's giving me $foo->bar, which means he must think that $foo is an object that has a property called bar. Before I try accessing bar and potentially get a 'Trying to get property of non-object' error, let me check whether $foo is even an object. The end goal is to echo a value if it is set, and fail silently if not. I want to avoid repetition like this: <input value="<? if(is_object($foo) && is_set($foo->bar)){ echo $foo->bar; }?> "/> ...and to avoid writing a function that does the above, but has to have the object and attribute passed in separately, like this: <input value="<? echoAttribute($foo,'bar') ?>" /> ...but to instead write something which: preserves the object-attribute syntax is flexible: can also handle array keys or regular variables Like this: <input value="<? echoIfSet($foo->bar); ?> /> <input value="<? echoIfSet($baz['buzz']); ?> /> <input value="<? echoIfSet($moo); ?> /> But this all depends on PHP being able to tell me "what kind of thing am I asking for when I say $object->attribute or $array[$key]", so that my function can handle each according to its own type. Is this possible?

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• Practical rules for premature optimization

  - by DougW

  It seems that the phrase "Premature Optimization" is the buzz-word of the day. For some reason, iphone programmers in particular seem to think of avoiding premature optimization as a pro-active goal, rather than the natural result of simply avoiding distraction. The problem is, the term is beginning to be applied more and more to cases that are completely inappropriate. For example, I've seen a growing number of people say not to worry about the complexity of an algorithm, because that's premature optimization (eg http://stackoverflow.com/questions/2190275/help-sorting-an-nsarray-across-two-properties-with-nssortdescriptor/2191720#2191720). Frankly, I think this is just laziness, and appalling to disciplined computer science. But it has occurred to me that maybe considering the complexity and performance of algorithms is going the way of assembly loop unrolling, and other optimization techniques that are now considered unnecessary. What do you think? Are we at the point now where deciding between an O(n^n) and O(n!) complexity algorithm is irrelevant? What about O(n) vs O(n*n)? What do you consider "premature optimization"? What practical rules do you use to consciously or unconsciously avoid it? This is a bit vague, but I'm curious to hear other peoples' opinions on the topic.

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• Discussion on SEO best-practices for site development involving php...

  - by Bradley Herman

  Recently in our work, I've started getting some experience with SEO (finally). It's something I've put off for a long time because I've always maintained that SEO is a buzz-word b.s. pseudo-science and more about providing quality, relevant content (assuming proper header tags and the basics are covered). However, sometimes a client doesn't have stellar content yet still demands SEO and high rankings. While it's not how I design sites 100% of the time (as design dictates structure), I typically create a basic template from the design my boss gives me, then I optimize it, and then strip the top and bottom and move those to header.php and footer.php, using the following to bring in the header and footer based on AJAX versus HTML requests: <?php if($_SERVER['HTTP_X_REQUESTED_WITH']==''){ include('includes/header.php'); }?> #content here <?php if($_SERVER['HTTP_X_REQUESTED_WITH']==''){ include('includes/footer.php'); }?> Then, I use jQuery to intercept page requests and I use AJAX to fill in, for example, a #copy div with the new content. This avoids unnecessarily loading all the header and footer info everytime, but still allows users without Java to access pages without any problems. (also to think about, depending on size of content, do the extra http requests added using this method render it more of a server strain versus a single, larger file?) I don't have a really solid understanding of the meta keywords and their SEO significance, but as I recall reading, the keywords, title, and description on a page should match up to the pages content--ie. each page should have slightly different keywords/description while retaining some common ground. What I'm getting at here is trying to foster a discussion on whether my approach is flawed to begin with, if there are things I can do (within reason) that keep the site structure simple but allow for better SEO practices, or if my SEO understandings are wrong. This isn't a question, per say, but hopefully a constructive discussion here that more than just I can learn from. I appreciate any responses and hope to hear from you. Thanks!

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• Research and replace Word Rtf

  - by Perello

  I'm working on an application which has a workflow for postal mails. These postal mails are generated according to my application business rules. Models are in html or Rtf and it works perfectly as long the user do not create the rtf with word. This is not within the specs, but my hierarchy would welcome a Word compatibility if it don't involve too much work, and it would please and ease the life of our customer. The Rtf models have tags which are replaced by application values. In most RTF, tags are not splitted, so the search and replace works perfectly. I wish to be handle word with few modifications. Example data : [[FooBuzz]] in most rtf it's not splited. In word 2003 : {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid5517131 [[}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid2708730 FooBuzz}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid5517131 ]]} And their word (word 2007) splitted also Foo{garbage inside} Buzz. So i wish to be able to handle common RTF perfectly, and detect tags even if they are splitted. I have 2 constraints. First no regression, second it has to stay simple. Performance is not an issue here. I'm using symfony 1.4. The actual relevant research code part : $regExpression = '/\[\[([^\[\]]*)\]\]/'; preg_match_all($regExpression, $sTemplate, $outKeys);

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• What are the common compliance standards for software products?

  - by Jay

  This is a very generic question about software products. I would like to know what compliance standards are applicable to any software product. I know that question gives away nothing. So, here is an example to what I am referring to. CiSecurity Security Certification/Compliance lists out products ceritified by them to be compliant to the standards published at their website, i.e, cisecurity.org. Compliance could be as simple as answering a questionnaire for your product and approved by a thirdparty like cisecurity or it could apply to your whole organization, for instance, PCI-DSS compliance. I would be very interested in knowing the standards that products you know/designed/created, comply to. To give you the context behind this question: I am the developer of a data-masking tool. The said tool helps mask onscreen html text in a banking web application using filters. So, for instance, if the bank application lists out user information with ssn, my product when integrated with the banking product, automatically identifies ssn pattern and masks it into a pre-defined format.So, I have my product marketing team wanting more buzz words like compliance to be able to sell it to more banking clients. Hence, understanding "compliances that apply to products" is a key research item for me at this point. By which I meant, security compliances. Appreciate all your help and suggestions.

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• implementing a read/write field for an interface that only defines read

  - by PaulH

  I have a C# 2.0 application where a base interface allows read-only access to a value in a concrete class. But, within the concrete class, I'd like to have read/write access to that value. So, I have an implementation like this: public abstract class Base { public abstract DateTime StartTime { get; } } public class Foo : Base { DateTime start_time_; public override DateTime StartTime { get { return start_time_; } internal set { start_time_ = value; } } } But, this gives me the error: Foo.cs(200,22): error CS0546: 'Foo.StartTime.set': cannot override because 'Base.StartTime' does not have an overridable set accessor I don't want the base class to have write access. But, I do want the concrete class to provide read/write access. Is there a way to make this work? Thanks, PaulH Unfortunately, Base can't be changed to an interface as it contains non-abstract functionality also. Something I should have thought to put in the original problem description. public abstract class Base { public abstract DateTime StartTime { get; } public void Buzz() { // do something interesting... } } My solution is to do this: public class Foo : Base { DateTime start_time_; public override DateTime StartTime { get { return start_time_; } } internal void SetStartTime { start_time_ = value; } } It's not as nice as I'd like, but it works.

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• Looking For iPhone 4S Alternatives? Here Are 3 Smartphones You Should Consider

  - by Gopinath

  If you going to buy iPhone 4S on a two year contract in USA, Europe or Australia you may not find it expensive. But if you are planning to buy it in any other parts of the world, you will definitely feel the heat of ridiculous iPhone 4S price. In India iPhone 4S costs approximately costs $1000 which is 30% more than the price tag of an unlocked iPhone sold in USA. Personally I love iPhones as there is no match for the user experience provided by Apple as well as the wide range of really meaning applications available for iPhone. But it breaks heart to spend $1000 for a phone and I’m forced to look at alternates available in the market. Here are the four iPhone 4S alternates available in almost all the countries where we can buy iPhone 4S Google Galaxy Nexus The Galaxy Nexus is Google’s own Android smartphone manufactured by Samsung and sold under the brand name of Google Nexus. Galaxy Nexus is the pure Android phone available in the market without any bloat software or custom user interfaces like other Androids available in the market. Galaxy Nexus is also the first Android phone to be shipped with the latest version of Android OS, Ice Cream Sandwich. This phone is the benchmark for the rest of Android phones that are going to enter the market soon. In the words of Google this smartphone is called as “Galaxy Nexus: Simple. Beautiful. Beyond Smart.”.  BGR review summarizes the phone as This is almost comical at this point, but the Samsung Galaxy Nexus is my favourite Android device in the world. Easily replacing the HTC Rezound, the Motorola DROID RAZR, and Samsung Galaxy S II, the Galaxy Nexus champions in a brand new version of Android that pushes itself further than almost any other mobile OS in the industry. Samsung Galaxy S II The one single company that is able to sell more smartphones than Apple is Samsung. Samsung recently displaced Apple from the top smartphone seller spot and occupied it with loads of pride. Samsung’s Galaxy S II fits as one the best alternatives to Apple’s iPhone 4S with it’s beautiful design and remarkable performance. Engadget summarizes Samsung Galaxy S2 review as It’s the best Android smartphone yet, but more importantly, it might well be the best smartphone, period. Of course, a 4.3-inch screen size won’t suit everyone, no matter how stupendously thin the device that carries it may be, and we also can’t say for sure that the Galaxy S II would justify a long-term iOS user foresaking his investment into one ecosystem and making the leap to another. Nonetheless, if you’re asking us what smartphone to buy today, unconstrained by such externalities, the Galaxy S II would be the clear choice. Sometimes it’s just as simple as that. Nokia Lumia 800 Here comes unexpected Windows Phone in to the boxing ring. May be they are not as great as Androids available in the market today, but they are picking up very quickly. Especially the Nokia Lumia 800 seems to be first ever Windows Phone 7 aimed at competing serious with Androids and iPhones available in the market. There are reports that Nokia Lumia 800 is outselling all Androids in UK and few high profile tech blogs are calling it as the king of Windows Phone. Considering this phone while evaluating the alternative of iPhone 4S will not disappoint you. We assure. Droid RAZR Remember the Motorola Driod that swept entire Android market share couple of years ago? The first two version of Motorola Droids were the best in the market and they out performed almost every other Android phone those days. The invasion of Samsung Androids, Motorola lost it charm. With the recent release of Droid RAZR, Motorola seems to be in the right direction to reclaiming the prestige. Droid RAZR is the thinnest smartphone available in the market and it’s beauty is not just skin deep. Here is a review of the phone from Engadget blog the RAZR’s beauty is not only skin deep. The LTE radio, 1.2GHz dual-core processor and 1GB of RAM make sure this sleek number is ready to run with the big boys. It kept pace with, and in some cases clearly outclassed its high-end competition. Despite its deficiencies in the display department and underwhelming battery life, the RAZR looks to be a perfectly viable alternative when considering the similarly-pricey Rezound and Galaxy Nexus Further Reading So we have seen the four alternates of iPhone 4S available in the market and I personally love to buy a Samsung smartphone if I’m don’t have money to afford an iPhone 4S. If you are interested in deep diving into the alternates, here few links that help you do more research Apple iPhone 4S vs. Samsung Galaxy Nexus vs. Motorola Droid RAZR: How Their Specs Compare by Huffington Post Nokia Lumia 800 vs. iPhone 4S vs. Nexus Galaxy: Spec Smackdown by PC World Browser Speed Test: Nokia Lumia 800 vs. iPhone 4S vs. Samsung Galaxy S II – by Gizmodo iPhone 4S vs Samsung Galaxy S II by pocket lint Apple iPhone 4S vs. Samsung Galaxy S II by techie buzz This article titled,Looking For iPhone 4S Alternatives? Here Are 3 Smartphones You Should Consider, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Feedback on "market manipulation", a peripheral game mechanic for a satirical MMO

  - by BerndBrot

  This question asks for feedback on a specific game-mechanic. Since there is not one right feedback on a game mechanic, I tried to provide enough context and guidelines to still make it possible for users to rate answers and to accept an answer as the best answer (following these criteria from Writer.SE's meta website). Please comment if you have any suggestions on how I could improve the question in that regard. So, let's begin with the game itself and some of its elements which are relevant for this question. Context I'm working on a satirical, text-based multiplayer adventure and role-playing game set in modern-day London. The game resolves around the concept of sin and features a myriad of (venomous) allusions to all the things that go wrong in this world. Players can choose between character classes like bullshit artist (consultant), bankster, lawyer, mobster, celebrity, politician, etc. In order to complete the game, the player has to live so sinfully with regard to any of the seven deadly sins that a demon is willing to offer them a contract of sponsorship. On their quest to live a sinful live, characters explore more and more locations of modern-day London (on a GoogleMap), fight "monsters" like insurance sales agents or Jehovah's Witnesses, and complete quests, like building a PowerPoint presentation out of marketing buzz words or keeping up a number of substance abuse effects in order to progress on the gluttony path. Battles are turn based with both combatants having a deck of cards, with which they try to make their enemy give in to temptations of all sorts. Tempted enemies sometimes become contacts (an item drop mechanic), which can be exploited for various benefits, depending on their area of influence (finance, underworld, bureaucracy, etc.), level of influence, and kind of sway that the player has over them (bribed, seduced, threatened, etc.) Once a contract has been exploited, the player loses that contact. Most actions require turns. Turns are limited, but refill each day. Criteria A number of peripheral game mechanics are supposed to represent real world abuses and mischief in a humorous way integrate real world data and events to strengthen the feeling of relevance of the game's humor with regard to real world problems add fun ways of interacting with other players add ways for players to express themselves through game-play Market manipulation is one such peripheral game mechanic and should fulfill all of these goals. Market manipulation This is my initial design of the mechanic: Players can enter the London Stock Exchange (LSE) (without paying a turn) LSE displays the stock prices of a number of companies in industries like weapons or tobacco as well as some derivatives based on wheat and corn. The stock prices are calculated based on the actual stock prices of these companies and derivatives (in real time) any market manipulations that were conducted by the players any market corrections of the system Players can buy and sell shares with cash, a resource in the game, at current in-game market value (without paying a turn). Players can manipulate the market, i.e. let the price of a share either rise or fall, by some amount, over a certain period of time. Manipulating the market requires 1 turn A contact in the financial sector (see above). The higher the level of influence of the contact, the stronger the effect of the manipulation on the stock price, and/or the shorter it takes for the manipulation to manifest itself. Market manipulation also adds a crime to the player's record. (There are a multitude of ways to take care of that, but it is still another "cost" of market manipulations.) The system continuously corrects market manipulations by letting the in-game prices converge towards their real world counterparts at a rate of 2% of the difference between the two per hour. Because of this market correction mechanism, pushing up prices (and screwing down prices) becomes increasingly difficult the higher (lower) the price already is. Whenever food prices reach a certain level, in-game stories are posted about hunger catastrophes happening somewhere far, far away (maybe with links to real world news stories). Whenever a player sells a certain number of shares with a sufficiently high margin, they are mentioned in that day's in-game financial news. Since the number of stock options is very limited, players will inevitably collide in their efforts to manipulate the market in their favor. Hopefully, it will also be a fun side-arena for guilds and covenants to fight each other. Question(s) What do you think of this mechanism given the criteria for peripheral game mechanics that I specified for my game? Do you have any ideas how the mechanic could be improved with regard to these criteria (or otherwise)? Could it be improved to allow for more expressive game-play, or involve an allusion to some other real world madness (like short selling, leveraging, or some other banking magic)? Are there any game-theoretic problems with this mechanic, like maybe certain dominant individual strategies that, collectively, lead to every player profiting and thus eliminating the idea of market manipulation PVP? Also, if you like (or dislike) this question, feel free to participate in the discussion on GDSE meta: "Should we be more lax with regard to SE's question/answer format to make game design questions possible?"

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• Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

  - by Michael Snow

  12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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• Identity Management Monday at Oracle OpenWorld

  - by Tanu Sood

  What a great start to Oracle OpenWorld! Did you catch Larry Ellison’s keynote last evening? As expected, it was a packed house and the keynote received a tremendous response both from the live audience as well as the online community as evidenced by the frequent spontaneous applause in house and the twitter buzz. Here’s but a sampling of some of the tweets that flowed in: @paulvallee: I freaking love that #oracle has been born again in it's interest in core tech #oow (so good for #pythian) @rwang0: MyPOV: #oracle just leapfrogged the competition on the tech front across the board. All they need is the content delivery network #oow12 @roh1: LJE more astute & engaging this year. Nice announcements this year with 12c the MTDB sounding real good. #oow12 @brooke: Cool to see @larryellison interrupted multiple times by applause from the audience. Great speaker. #OOW And there’s lot more to come this week. Identity Management sessions kick-off today. Here’s a quick preview of what’s in store for you today for Identity Management: CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Hear directly from subject matter experts from Kaiser Permanente and SuperValu who would share the stage with Amit Jasuja, Senior Vice President, Oracle Identity Management and Security, to discuss how the latest advances in Identity Management that made it in Oracle Identity Management 11g Release 2 are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. This session will also explore the architectural simplifications of Oracle Identity Governance 11gR2, focusing on how these enhancements simply deployments. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. HOL10478: Complete Access Management Monday, October 1, 1:45 p.m. – 2:45 p.m., Marriott Marquis - Salon 1/2 And, get your hands on technology today. Register and attend the Hands-On-Lab session that demonstrates Oracle’s complete and scalable access management solution, which includes single sign-on, authorization, federation, and integration with social identity providers. Further, the session shows how to securely extend identity services to mobile applications and devices—all while leveraging a common set of policies and a single instance. Product Demonstrations The latest technology in Identity Management is also being showcased in the Exhibition Hall so do find some time to visit our product demonstrations there. Experts will be at hand to answer any questions. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 We recommend you keep the Focus on Identity Management document handy. And don’t forget, if you are not on site, you can catch all the keynotes LIVE from the comfort of your desk on YouTube.com/Oracle. Keep the conversation going on @oracleidm. Use #OOW and #IDM and get engaged today. Photo Courtesy: @OracleOpenWorld

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• Spolskism or Twitterism: A Doctor writes...

  - by Phil Factor

  "I never realized I had a problem. I just 'twittered' because it was a social thing to do. All my mates were doing it. It made me feel good to have 'followers'; it bolstered my self-esteem. Of course, you don't think of the long-term effects on your work and on the way you think. There's no denying that it impairs your judgment…" Yes, this story is typical. Hundreds of people are waking up to the long term effects of twittering, and seeking help. Dave, who wishes to remain anonymous, told our reporter… "I started using Twitter at work. Just a few minutes now and then, throughout the day. A lot of my colleagues were doing it and I thought 'Well, that's cool; it must be part of what I should be doing at work'. Soon, I was avidly reading every twitter that came my way, and counting the minutes between my own twitters. I tried to kid myself that it was all about professional development and getting other people to help you with work-related problems, but in truth I had become addicted to the buzz of the social network. The worse thing was that it made me seem busy even when I was really just frittering my time away. Inevitably, I started to get behind with my real work." Experts have identified the syndrome and given it a name: 'Twitterism', sometimes referred to as 'Spolskism', after the person who first drew attention to the pernicious damage to well-being that the practice caused, and who had the courage to take the pledge of rejecting it. According to one expert… "The occasional Twitter does little harm to the participant, and can be an adaptive way of dealing with stress. Unfortunately, it rarely stops there. The addictive qualities of the practice have put a strain on the caring professions who are faced with a flood of people making that first bold step to seeking help". Dave is one of those now seeking help for his addiction… "I had lost touch with reality. Even though I twittered my work colleagues constantly, I found I actually spoke to them less and less. Even when out socializing, I would frequently disengage from the conversation, in order to twitter. I stopped blogging. I stopped responding to emails; the only way to reach me was through the world of Twitter. Unfortunately, my denial about the harm that twittering was doing to me, my friends, and my work-colleagues was so strong that I truly couldn't see that I had a problem." Like other addictions, the help and support of others who are 'taking the cure' is important. There is a common bond between those who have 'been through hell and back' and are once more able to experience the joys of actually conversing and socializing, rather than the false comfort of solitary 'twittering'. Complete abstinence is essential to the cure. Most of those who risk even an occasional twitter face a headlong slide back into 'binge' twittering. Tom, another twitterer who has managed to kick the habit explains… "My twittering addiction now seems more like a bad dream. You get to work, and switch on the PC. You say to yourself, just open up the browser, just for a minute, just to see what people are saying on Twitter. The next thing you know, half the day has gone by. The worst thing is that when you're addicted, you get good at covering up the habit; I spent so much time looking at the screen and typing on the keyboard, people just assumed I was working hard.I know that I must never forget what it was like then, and what it's like now that I've kicked the habit. I now have more time for productive work and a real social life." Like many addictions, Spolskism has its most detrimental effects on family, friends and workmates, rather than the addict. So often nowadays, we hear the sad stories of Twitter-Widows; tales of long lonely evenings spent whilst their partners are engrossed in their twittering into their 'mobiles' or indulging in their solitary spolskistic habits in privacy, under cover of 'having to do work at home'. Workmates suffer too, when the addicts even take their laptops or mobiles into meetings in order to 'twitter' with their fellow obsessives, even stooping to complain to their followers how boring the meeting is. No; The best advice is to leave twittering to the birds. You know it makes sense.

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• HTML5 and Visual Studio 2010

  - by Harish Ranganathan

  All of us work with Visual Studio (or the free Visual Web Developer Express Edition) for developing web applications targeting ASP.NET / ASP.NET MVC or Silverlight etc.,  Over the years, Visual Studio has grown to a great extent.  From being a simple limited functionality tool in VS.NET 2002 to the multi-faceted, MEF driven Visual Studio 2010, it has come a long way.  And as much as Visual Studio supports rapid web development by generating HTML mark up, it also added intellisense for some of the HTML specifications that one has otherwise monotonously type every time.  Ex.- In Visual Studio 2010, one can just type the angular bracket “<” and then the first keyword “h” or “x” for html or xhtml respectively and then press tab twice and it would render the entire markup required for XHTML or HTML 1.0/1.1 strict/transitional and the fully qualified W3C URL. The same holds good for specifying HTML type declaration.  Now, the difference between HTML and XHTML has been discussed in detail already, though, if you are interested to know, you can read it from http://www.w3schools.com/xhtml/xhtml_html.asp But, the industry trend or the buzz around is HTML5.  With browsers like IE9 Beta, Google Chrome, Firefox 4 etc., supporting HTML5 standards big time, everyone wants to start developing HTML5 based websites. VS developers (like me) often get the question around when would VS start supporting HTML5.  VS 2010 was released last year and HTML5 is still specifications under development.  Clearly, with the timelines we started developing Visual Studio (way back in 2008), HTML5 specs were almost non-existent.  Even today, the HTML5 body recommends not to fully depend on the entire mark up set as they are still under development specs and might change in the future. However, with Visual Studio 2010 SP1 beta, there is quite a bit of support for HTML5 based web development.  In fact, one of my colleagues pointed out that SP1 beta’s major enhancement is its ability to support HTML5 tags and even add server mode to them. Lets look at the existing validation schema available in Visual Studio (Tools – Options – Validation) This is before installing Visual Studio 2010 SP1 Beta.  Clearly, the validation options are restricted to HTML 4.01 and XHTML 1.1 transitional and below. Also, lets consider using some of the new HTML5 input type elements.  (I found out this, just today from my friend, also an, ASP.NET team member) <input type=”email”> is one of the new input type elements according to the HTML5 specification.  Now, this works well if you type it as is  in Visual Studio and the page renders without any issue (since the default behaviour is, if there is an “undefined” type specified to input tag, it would fall back on the default mode, which is text. The moment you add <input type=”email” runat=”server” >, you get an error Naturally you don’t get intellisense support as well for these new tags.  Once you install Visual Studio 2010 Service Pack 1 Beta from here (it takes a while so you need to be patient for the installation to complete), you will start getting additional Validation templates for HTML5, as below:- Once you set this, you can start using HTML5 elements in your web page without getting errors/warnings.  Look at the screen shot below, for the new “video” tag which is showing up in intellisense (video is a part of the new HTML5 specifications)     note that, you still need to hook up the <!DOCTYPE html /> on the top manually as it doesn’t change automatically  (from the default XHTML 1.0 strict) when you create a new page. Also, the new input type tags in HTML5 are also supported One, can also use the <asp:TextBox type=”email” which would in turn generate the <input type=”email”> markup when the page is rendered.  In fact, as of SP1 beta, this is the only way to put the new input type tags with the runat=”server” attribute (otherwise you will get the parser error mentioned above.  This issue would be fixed by the final release of SP1 beta) Going further, there may be more support for having server tags for some of the common HTML5 elements, but this is work in progress currently. So, other than not having runat=”server” support for the new HTML5  input tags, you can pretty much build and target HTML5 websites with Visual Studio 2010 SP1 Beta, today.  For those who are running Visual Studio 2008, you also have the “HTML5 intellisense for Visual Studio 2010 and 2008” available for download, from http://visualstudiogallery.msdn.microsoft.com/d771cbc8-d60a-40b0-a1d8-f19fc393127d/ Note that, if you are running Visual Studio 2010, the recommended approach is to install the SP1 beta which would be the way forward for HTML5 support in Visual Studio. Of course, you need to test these on a browser supporting HTML5 such as IE9 Beta or Chrome or FireFox 4.  You can download IE9 Beta from here You can also follow the Visual Web Developer Team Blog for more updates on the stuff they are building. Cheers !!!

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• Mixed Emotions: Humans React to Natural Language Computer

  - by Applications User Experience

  There was a big event in Silicon Valley on Tuesday, November 15. Watson, the natural language computer developed at IBM Watson Research Center in Yorktown Heights, New York, and its inventor and principal research investigator, David Ferrucci, were guests at the Computer History Museum in Mountain View, California for another round of the television game Jeopardy. You may have read about or watched on YouTube how Watson beat Ken Jennings and Brad Rutter, two top Jeopardy competitors, last February. This time, Watson swept the floor with two Silicon Valley high-achievers, one a venture capitalist with a background  in math, computer engineering, and physics, and the other a technology and finance writer well-versed in all aspects of culture and humanities. Watson is the product of the DeepQA research project, which attempts to create an artificially intelligent computing system through advances in natural language processing (NLP), among other technologies. NLP is a computing strategy that seeks to provide answers by processing large amounts of unstructured data contained in multiple large domains of human knowledge. There are several ways to perform NLP, but one way to start is by recognizing key words, then processing  contextual  cues associated with the keyword concepts so that you get many more “smart” (that is, human-like) deductions,  rather than a series of “dumb” matches.  Jeopardy questions often require more than key word matching to get the correct answer; typically several pieces of information put together, often from vastly different categories, to come up with a satisfactory word string solution that can be rephrased as a question.  Smarter than your average search engine, but is it as smart as a human? Watson was especially fast at descrambling mixed-up state capital names, and recalling and pairing movie titles where one started and the other ended in the same word (e.g., Billion Dollar Baby Boom, where both titles used the word Baby). David said they had basically removed the variable of how fast Watson hit the buzzer compared to human contestants, but frustration frequently appeared on the faces of the contestants beaten to the punch by Watson. David explained that top Jeopardy winners like Jennings achieved their success with a similar strategy, timing their buzz to the end of the reading of the clue,  and “running the board”, being first to respond on about 60% of the clues.  Similar results for Watson. It made sense that Watson would be good at the technical and scientific stuff, so I figured the venture capitalist was toast. But I thought for sure Watson would lose to the writer in categories such as pop culture, wines and foods, and other humanities. Surprisingly, it held its own. I was amazed it could recognize a word definition of a syllogism in the category of philosophy. So what was the audience reaction to all of this? We started out expecting our formidable human contestants to easily run some of their categories; however, they started off on the wrong foot with the state capitals which Watson could unscramble so efficiently. By the end of the first round, contestants and the audience were feeling a little bit, well, …. deflated. Watson was winning by about $13,000, and the humans had gone into negative dollars. The IBM host said he was going to “slow Watson down a bit,” and the humans came back with respectable scores in Double Jeopardy. This was partially thanks to a very sympathetic audience (and host, also a human) providing “group-think” on many questions, especially baseball ‘s most valuable players, which by the way, couldn’t have been hard because even I knew them.  Yes, that’s right, the humans cheated. Since Watson could speak but not hear us (it didn’t have speech recognition capability), it was probably unaware of this. In Final Jeopardy, the single question had to do with law. I was sure Watson would blow this one, but all contestants were able to answer correctly about a copyright law. In a career devoted to making computers more helpful to people, I think I may have seen how a computer can do too much. I’m not sure I’d want to work side-by-side with a Watson doing my job. Certainly listening and empathy are important traits we humans still have over Watson.  While there was great enthusiasm in the packed room of computer scientists and their friends for this standing-room-only show, I think it made several of us uneasy (especially the poor human contestants whose egos were soundly bashed in the first round). This computer system, by the way , only took 4 years to program. David Ferrucci mentioned several practical uses for Watson, including medical diagnoses and legal strategies. Are you “the expert” in your job? Imagine NLP computing on an Oracle database.   This may be the user interface of the future to enable users to better process big data. How do you think you’d like it? Postscript: There were three little boys sitting in front of me in the very first row. They looked, how shall I say it, … unimpressed!

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• IndyTechFest Recap

  - by Johnm

  The sun had yet to raise above the horizon on Saturday, May 22nd and I was traveling toward the location of the 2010 IndyTechFest. In my freshly awaken, and pre-coffee, state I reflected on the months that preceded this day and how quickly they slipped away. The big day had finally come and the morning dew glistened with a unique brightness that morning. What is this all about? For those who are unfamiliar with IndyTechFest, it is a regional conference held in Indianapolis and hosted by the Indianapolis .NET Developers Association (IndyNDA) and the Indianapolis Professional Association for SQL Server (IndyPASS).  The event presents multiple tracks and sessions covering subjects such as Business Intelligence,  Database Administration, .NET Development, SharePoint Development, Windows Mobile Development as well as non-Microsoft topics such as Lean and MongoDB. This year's event was the third hosting of IndyTechFest. No man is an island No event such as IndyTechFest is executed by a single person. My fellow co-founders, with their highly complementary skill sets and philanthropy make the process very enjoyable. Our amazing volunteers and their aid were indispensible. The generous financial support of our sponsors that made the event and fabulous prizes possible. The spectacular line up of speakers who came from near and far to donate their time and knowledge. Our beloved attendees who sacrificed the first sunny Saturday in weeks to expand their skill sets and network with their peers. We are deeply appreciative. Challenges in preparation With the preparation of any event comes challenges. It is these challenges that makes the process of planning an event so interesting. This year's largest challenge was the location of the event. In the past two years IndyTechFest was held at the Gene B. Glick Junior Achievement Center in Indianapolis. This facility has been the hub of the Indy technical community for many years. As the big day drew near, the facility's availability came into question due to some recent changes that had occurred with those who operated the facility. We began our search for an alternative option. Thankfully, the Marriott Indianapolis East was available, was very spacious and willing to work within the range of our budget. Within days of our event, the decision to move proved to be wise since the prior location had begun renovations to the interior. Whew! Always trust your gut. Every day it's getting better At the ending of each year, we huddle together, review the evaluations and identify an area in which the event could improve. This year's big opportunity for improvement resided in the prize give-away portion at the end of the day. In the 2008 event, admittedly, this portion was rather chaotic, rushed and disorganized. This year, we broke the drawing into two sections, of which each attendee received two tickets. The first ticket was a drawing for the mountain of books that were given away. The second ticket was a drawing for the big prizes, the 2 Xboxes, 3 laptops and iPad. We peppered the ticket drawings with gift card raffles and tossing t-shirts into the audience. If at first you don't succeed, try and try again Each year of IndyTechFest, we have offered a means for ad-hoc sessions or discussion groups to pop-up. To our disappointment it was something that never quite took off. We have always believed that this unique type of session was valuable and wanted to figure out a way to make it work for this year. A special thanks to Alan Stevens, who took on and facilitated the "open space" track and made it an official success. Share with your tweety When the attendee badges were designed we decided to place an emphasis on the attendee's Twitter account as well as the events hash-tag (#IndyTechFest) to encourage some real-time buzz during the day. At the host table we displayed a Twitter feed for all to enjoy. It was quite successful and encouraging use of social media. My badge was missing my Twitter account since it was recently changed. For those who care to follow my rather sparse tweets, my address is @johnnydata. Man, this is one long blog post! All in all it was a very successful event. It is always great to see new faces and meet old friends. The planning for the 2011 IndyTechFest will kick off very soon. We have more capacity for future growth and a truck full of great ideas. Stay tuned!

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• Official and unofficial apps in the iOS, WP7, and Android marketplaces

  - by Bil Simser

  The last few months have seen people complaining about the lack of "official" apps in the Windows Phone marketplace. In fact a couple of months ago I wrote about this very thing here and if we really needed these official apps or could get by with third-party solutions. Recently a list of "Top 100 Mobile Apps" crossed my desk and it was curious. 40 iPhone apps, 40 Android apps, 10 WP7 apps, and 10 BlackBerry apps. Really? 10 for WP7? So I wondered if the media was just playing this up and maybe continuing to do what I think most vendors are doing which is treating Windows Phone as the red-headed step-child you keep in the basement while all along there's nothing wrong with them. I put together the list and went digging to see how many of the top 40 iOS and Android apps were also on the Windows Phone platform (sorry BlackBerry, you should just shut your doors right now). Here's the results. Note, these are all *free* apps. There might be other pay apps that have official representation across all mobile devices, I just chose to hunt these ones down because I'm cheap. In the top 40, I easily plucked out 20 that had official apps on all three platforms. These were: Amazon Mobile, ESPN Score Centre, Evernote, Facebook, Foursquare, Google Search, IMDB, Kindle, Shazam, Skype (yes, I know, in beta on WP7), SlackerRadio, The Weather Channel, TripIt, Twitter, Yelp, Flixster, Netflix, TuneIn Radio, Dictionary.com, Angry Birds, and Groupon. Hey, that's pretty good IMHO. 20 or so apps, all free, and all fully functional and supported (and in some cases, even better looking on the Windows Phone platform than the other platforms). A dozen or so more apps had official apps on some platforms but not all, so yes, there are gaps here. Here's a rundown of the hangers-on: Adobe Photoshop Express This looks great on the iOS platform and there's even an official version on droid. Hope Adobe brings this to WP7. There are other photo editing programs though if you go looking (maybe we can get Paint.NET to be ported to the phone?) BBC News A few apps offer news feeds but nothing official on the Windows Phone. The feeds are good but without video this app needs some WP7 love. Dropbox Again Windows Phone looses out here with no official app. There are a few third party ones that will help you along and offer most of the functionality that you need but no integration that an official app might bring. Epicurious Droid seems to be the trailer here as there are apps for it but nothing official (from what I can tell). Both iOS and WP7 have them. Flipboard It's sad with Flipboard as it's such a great newsreader. The only offiical app is for iOS but frankly the iPhone version looks horrible so without a tablet the experience here isn't that hot. Maybe with WP8. Currently there's nothing even remotely similar to this on the other platforms. Google+ Is anyone still using this? No official app for WP7 but some clones. Apparently there's no API so people are just screen scraping. Ugh. Mint.com This app has all kinds of buzz and a lot of votes on the application requests site. Official apps for iOS and droid. No WP7 love (yet). TED Quite a few TED apps on WP7 but nothing official. I think the third party ones suffice and some are pretty nice looking, taking advantage of the Metro interface and making for a good show. WebMD There's a third party app on WP7 here but nothing official. It seems to contain all the same information and functionality the official apps do so not sure if an official one is needed but its here for inclusion. The other apps in the top 40 were either very specific to the platform (for example all three of them have a "Find my Phone" app). There are others that are missing out on the WP7 platform like ooVoo, Words With Friends, and some of the Google apps (Google Voice for example). Since you can integrate your GMail account right into the Windows Phone (via linked inboxes) I'm not sure if there's a need for an official GMail app here. Looking at the numbers Windows Phone still gets the worst of the deal here with half a dozen highly popular "offical" apps that exist on the other mobile platforms and in some cases, nothing even remotely similar to the official app to compare. This doesn't include things like Instagram, PInterest, and others (don't get me started on those). Still, with over 20+ highly popular free apps all represented on all three mobile platforms I don't think it's a bad place to be in. The Windows Phone platform could get a little more love from the vendors missing here, or at least open up your APIs so the third party crowd can step in and take up the slack. P.S. these are just my observations and I might have got a few items wrong. Feel free to chime in with missing or incorrect information. I am after all human. Well, most of me is.

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• My Codemash 2011 Retrospective

  - by Greg Malcolm

  I just got back from Codemash yesterday, and still on an adrenaline buzz. Here's my take on this years encounter: The Awesome Nearly everybody in one place Codemash is the ultimate place to catch up with community friends. This is my 3rd year visiting and I've got to know a great number of very cool people through various conferences, Give Camps and other community events. I'm finding more and more that Codemash is the best place to catch up with everybody regardless of technology interest or location. Of course I always make a whole bunch more friends while I'm there! Yay! Open Spaced I found the open spaces didn't work so well last year. This year things went a lot smoother and the topics were engaging and fresh. While I miss Alan Steven's approach of running it like an agile project, it was very cool to see that it evolving. Laptops were often cracked open, not just once but frequently! For example: Jasmine - Paired on a javascript kata using the Jasmine javascript test runner J - Sat in on a J demo from local J enthusiast, Tracy Harms Watir - More pairing, this time using Ruby with the watir-webdriver through cucumber. I'd mostly forgotten that Cucumber runs just fine without Rails. It made a change to do without. The other spaces were engaging too, but I think that's enough for that topic. Javascript Shenanigans I've already mentioned that I attended a Jasmine kata session. Jasmine is close to my heart right now every since I discovered it while on the hunt for a decent Javascript testing framework for a javascript koans project earlier this year. Well, it also got covered in the Java Precompiler and Pillar's vendor session, which was great to see. Node.js was also a reoccurring theme. Node.js in a nutshell? It's an extremely scalable Event based I/O server which runs on Javascript. I'd already encountered through a Startup Weekend project and have been noticing increasing interest of late. After encountering more node.js driven excitement from my peers at codemash I absolutely had to attend the open space on it. At least 20 people turned up and by the end we had some answers, a whole ton of new questions and an impromptu user group in the form of a twitter channel (#nodemash). I have no idea where this is going to go or how big it is going to become, but if it can cross the chasm into the enterprise it could become huge... Scala Koans I'm a bit of a Koans addict, and I really need more exposure to functional languages so I gave the Scala Koans precompiler a try. Great fun! I'm really glad I attended because I found I had a whole ton of questions. Currently the koans are available here, and the answers are here. Opportunities While we're on the subject can we change the subject now? Hai Gregory, You really need to keep the drinking for later in the day. I mean seriously, you're 34 and you still do this every single time! Sure, you made it to Chad Fowler keynote ok, but you looking a rather pale weren't you? Also might have been nice to attend 'Netflicks in the Cloud' instead of 'Sleeping It Off For People Who Should Know Better'. Kthxbye PS: Stop talking to yourself Not that I entirely regret it, I've had some of my greatest insights through late night drunken conversations at the CodeMash bar. Just might be nice to reign it in a little and get something out of the next morning too. Diversity This is something that is in the back of my mind because of conversations at Codemash as well as throughout the year; I'm realizing more and more how discouraging the IT profession is for women. I notice in the community there has been a lot of attention paid to stamping out harrasment, which is good, but there also seems to be a massive PR issue. I really don't have any solutions, but I figure it can't hurt to pay more attention to whats going on... And in Other News I now have a picture of Chad Fowler giving me more cowbell! Sadly I managed to lose the cowbell later on. Hopefully it's gone to a Better Place. The Womack Family Band joined in with the musicians jam this year. There's my cowbell again! Why must you hide from me? I also finally went in the water for the first time in all the I've been coming to codemash. Why did I wait so long?!?

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• Silverlight Cream Monday WP7 App Review # 1

  - by Dave Campbell

  I'm going to try something here... if it seems useful, I'll continue, if it doesn't, I'll stop... so give me feedback! There are *lots* of Apps in the WP7 Marketplace, and heaven help me, but the Marketplace sucks for finding stuff. I won't rehash what's already been said in the blogs, but I agree with one and all. I went out last Saturday to find 2 apps that I knew were released, and couldn't do so on my device. Even in the Zune app, it took quite a while to find them... ok, I'll back off a bit, because I just found out I can do 'Search' now if I know the name... I didn't think that was working before. So my thought is on Monday (like today), I will post a review of 5 apps/games I either use or have played with on my device. These are strictly my opinions, you understand, but hey... it's better than a poke in the eye with an iPhone! A few disclaimers:     Feel free to write me about your app and tell me about it. While it would be very cool to receive a whole bunch of xap files to review, at this point, for technical reasons, I'm unable to side-load my device. Since I plan on only doing this one day a week, and only 5, I may never get caught up, so if you send me some info, be patient. Re: games ... remember I'm old... I'm from the era of Colossal Cave and Zork. Duke-Nukem 2D and Captain Comic were awesome. I don't own an XBOX or any other game system, so take game reviews from my perspective -- who knows, it may be refreshing :) I won't pay for an app or game just to try it. If you expect me to test-drive your app, it's going to have to have a Free Trial. In this Issue:   Jingo! is the first app I bought, just to see what the experience was like. It's very much like a game we used to play in school in the Army in 1971 on paper we passed around. Sort of a cross between hangman and Mastermind, you try to figure out the hidden word in 5 tries. You get really good at 5-letter words after a while. I like this because you have to think, and you're not pressured by a clock Jingo! is by James Furdell and is $1.99 I reviewed René Schulte's Pictures Lab a while back, and have not changed my mind. This is an excellent app for playing with any photo on your device... one you've just taken, one you've synced from your PC, or one you've saved from email. I like this because you can get some cool effects for your photos, and it just works. Pictures Lab is by Schulte Software Development and is $1.99 Since I work as a consultant, and from home, I wanted something I could track my time with. I've test-driven all the contenders I could find so far on the phone, and so far I like ONTRACK! the best. If asked, I have some suggestions, but it's probably just the way I work or think. What I do like is I can tap a project to start/stop/restart a counter, and at the end of the day it shows me how much time I've been working. If there's a way to make an adjustment in case you forget to tap the counter, I don't know how to do it, and that's my biggest complaint. I like this because you can get a daily readout which you can also email as a spreadsheet. The daily results display is very good. ONTRACK! is by Qmino and is $2.99 Remember Item 4 above... I've been playing guitar for 48 years... obviously since before the invention of 'tuners', so I'm not as dependent upon these as some folks are. I've tried some in the past and have always felt I can do just as good by ear (I have perfect relative pitch). So, I gave this app by András Velvárt a dance just to see how it works, and it is surprisingly good. If you're used to one of the stage tuners this may take a little getting used to, but it does the job. The difference with this one is there is no real 'null' point inside which you can think your guitar is in tune. The soundwave stays visible on the device, and if it's moving to the right, your string is flat, if it's moving to the left, your string is sharp. Getting it exact might be tricky, but it is exact! If you need to rely on a tuner, this is a good choice in my opinion, exactly because of the sensitivity.. tune up with this and you're dead-on. Guitar Tuner is by Kinabalu Innovation Limited and is $0.99 Popper 2 is the WP7 version of a wildly popular game by Bill Reiss named Dr. Popper. You can get a trial, or you can now get a free lite version of the game. Popper 2 is a fast-paced bubble breaker game. I find it something fun to play when I just want to buzz out, but maybe the best review is that my daughter didn't want to give my phone back when I showed it to her, and always wants to grab my phone to play 'that game'. A fun distraction with great graphics and a great price Popper 2 is by Blue Rose Systems, LLC and is $1.29 Let me know what you think of the idea of doing reviews, or the layout/whatever, and Stay in the 'Light!   Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Phones, Nokia, Microsoft and More

  - by Bill Evjen

  The phone revolution that is under way at the moment is insanely interesting and continuously full of buzz about directions, failures, and promises. The movement started with Apple completely reinventing what a smart phone was all about and now we have the followers. Though – don’t dismiss the followers, they are usually the ones that come out with the leap frog products when most of the world is thinking about jumping on. Remember the often used analogy – the USA invented the TV – but it was Japan that took it to the next level and now all TVs are from somewhere else other than the USA. Really there are two camps for the phones – the Cool Kids and other kids that no one wants to hang out with anymore. When it comes to cool – for some reason, the phone is an important part of that factor. Everyone wants to show their phone and its configuration (apps installed, etc) to their friends as a sign of (1) “I have money” and (2) I have smarts/tastes/style/etc when it comes to my applications that are on my phone. For those that don’t know – the Cool Kids include: Apple – this is quite obvious as everything Apple produces is in the cool camp. Just having an Apple product on your person means you can dance. Google – this is one of the more interesting releases as they have created something called Android (which in it’s own right is a major brand in itself). Microsoft – you might be saying “Really, Microsoft is cool?”. I would argue that they are indeed cool as it is now associated with XBOX 360, Kinect, and Windows 7. Gone are the days of Bob and that silly paperclip. Well – that’s it. There is nobody else I would stick in that camp. The other kids that weren’t picked for that dodgeball team include: Nokia Motorola Palm Blackberry and many many more The sad part of all this is that no matter what this second camp does now, it won’t be able to get out of this bucket easily. They will always be associated as yesterday’s technology and that association will drive the sales of the phone purchasers of the world. For those in that group, the only possible way out is to get invited to the cool club by one of the cool club members in the hope that their coolness somehow rubs off. To me, this is the move that Nokia is making. They are at this point where they have realized that they don’t have the full scope of the required end to end solution to make this all work. They have the plants to build the phones and the reach of the retailers that sell what they have. What they are missing is the proper operating system for the new world of multi-touch form factor phones. Even the companies that come up with some sort of new operating system for this type of new device, they are still associated with the yesterday and lack the developer community behind them to be the real wave of adoption that this market needs. Think about that – this is a major different between Nokia/Blackberry when you compare it to the likes of Apple, Google, and Microsoft. These three powerhouses having a very large and strong development community that will eagerly take on new initiatives using the skillsets that they have already cultivated over the years of already working with the company. This then results in a plethora of applications that are then placed on an app store of some kind. The developer gets a cut and then Apple/Google/Microsoft then get their cut. It is definitely a win-win. None of the other phone companies and wannabies can provide the same results. What Microsoft was missing was the major phone manufactures coming on board to create and push forward with the phones that are required to start the wave. This is where Nokia can come in and help Microsoft. They have the ability to promote the Windows Phone operating system on a new wave of phones. This does mean that Nokia will sell phones, but they lose out on the application store that they might have been thinking about making some money on as well as controlling the end to end solution. What is interesting is in questioning to oneself if Microsoft will purchase Nokia. It really depends upon how they want to compete and with whom Microsoft views as the major competitor. For instance, they can purchase Nokia and have their own hardware company and distribution network for phones – thereby taking on a model that is quite similar to Apple. On the other hand, they could just leave it up to the phone hardware companies such as Nokia and others to build and promote phones in a model that is similar to Google. Both ways have pluses and minuses. If they own the phone manufacturer, they really can put some thought into the design and technical specifications of the phone that is really designed to exactly how they want it. Microsoft has shown that they have this ability – especially with the XBOX initiative they have done over the years. Think about how good and powerful they have moved forward with XBOX – and I am not talking about just copying what others are doing, but coming up with leapfrog products that are steps ahead of everyone else. Though, if they didn’t do it themselves, they could then leave it up to the phone manufacturers to drive each other to build better and better phones that run the Microsoft OS – competition drives better products. We have seen this with the Android line of phones that are out there on the market. I have read a lot about Nokia investors really upset about the new Microsoft relationship – but really, this is a great thing. I for one am a fan of this relationship (I am also a Nokia stock holder btw). This will mean better days for Nokia.

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• In Social Relationship Management, the Spirit is Willing, but Execution is Weak

  - by Mike Stiles

  In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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• Seven Random Thoughts on JavaOne

  - by HecklerMark

  As most people reading this blog may know, last week was JavaOne. There are a lot of summary/recap articles popping up now, and while I didn't want to just "add to pile", I did want to share a few observations. Disclaimer: I am an Oracle employee, but most of these observations are either externally verifiable or based upon a collection of opinions from Oracle and non-Oracle attendees alike. Anyway, here are a few take-aways: The Java ecosystem is alive and well, with a breadth and depth that is impossible to adequately describe in a short post...or a long post, for that matter. If there is any one area within the Java language or JVM that you would like to - or need to - know more about, it's well-represented at J1. While there are several IDEs that are used to great effect by the developer community, NetBeans is on a roll. I lost count how many sessions mentioned or used NetBeans, but it was by far the dominant IDE in use at J1. As a recent re-convert to NetBeans, I wasn't surprised others liked it so well, only how many. OpenJDK, OpenJFX, etc. Many developers were understandably concerned with the change of sponsorship/leadership when Java creator and longtime steward Sun Microsystems was acquired by Oracle. The read I got from attendees regarding Oracle's stewardship was almost universally positive, and the push for "openness" is deep and wide within the current Java environs. Few would probably have imagined it to be this good, this soon. Someone observed that "Larry (Ellison) is competitive, and he wants to be the best...so if he wants to have a community, it will be the best community on the planet." Like any company, Oracle is bound to make missteps, but leadership seems to be striking an excellent balance between embracing open efforts and innovating in competitive paid offerings. JavaFX (2.x) isn't perfect or comprehensive, but a great many people (myself included) see great potential, are developing for it, and are really excited about where it is and where it may be headed. This is another part of the Java ecosystem that has impressive depth for being so new (JavaFX 1.x aside). If you haven't kicked the tires yet, give it a try! You'll be surprised at how capable and versatile it is, and you'll probably catch yourself smiling while coding again.  :-) JavaEE is everywhere. Not exactly a newsflash, but there is a lot of buzz around EE still/again/anew. Sessions ranged from updated component specs/technologies to Websockets/HTML5, from frameworks to profiles and application servers. Programming "server-side" Java isn't confined to the server (as you no doubt realize), and if you still consider JavaEE a cumbersome beast, you clearly haven't been using the last couple of versions. Download GlassFish or the WebLogic Zip distro (or another JavaEE 6 implementation) and treat yourself. JavaOne is not inexpensive, but to paraphrase an old saying, "If you think that's expensive, you should try ignorance." :-) I suppose it's possible to attend J1 and learn nothing, but you'd have to really work at it! Attending even a single session is bound to expand your horizons and make you approach your code, your problem domain, differently...even if it's a session about something you already know quite well. The various presenters offer vastly different perspectives and challenge you to re-think your own approach(es). And finally, if you think the scheduled sessions are great - and make no mistake, most are clearly outstanding - wait until you see what you pick up from what I like to call the "hallway sessions". Between the presentations, people freely mingle in the hallways, go to lunch and dinner together, and talk. And talk. And talk. Ideas flow freely, sparking other ideas and the "crowdsourcing" of knowledge in a way that is hard to imagine outside of a conference of this magnitude. Consider this the "GO" part of a "BOGO" (Buy One, Get One) offer: you buy the ticket to the "structured" part of JavaOne and get the hallway sessions at no additional charge. They're really that good. If you weren't able to make it to JavaOne this year, you can still watch/listen to the sessions online by visiting the JavaOne course catalog and clicking the media link(s) in the right column - another demonstration of Oracle's commitment to the Java community. But make plans to be there next year to get the full benefit! You'll be glad you did. All the best,Mark P.S. - I didn't mention several other exciting developments in areas like the embedded space and the "internet of things" (M2M), robotics, optimization, and the cloud (among others), but I think you get the idea. JavaOne == brainExpansion;  Hope to see you there next year!

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• Jersey 2 in GlassFish 4 - First Java EE 7 Implementation Now Integrated (TOTD #182)

  - by arungupta

  The JAX-RS 2.0 specification released their Early Draft 3 recently. One of my earlier blogs explained as the features were first introduced in the very first draft of the JAX-RS 2.0 specification. Last week was another milestone when the first Java EE 7 specification implementation was added to GlassFish 4 builds. Jakub blogged about Jersey 2 integration in GlassFish 4 builds. Most of the basic functionality is working but EJB, CDI, and Validation are still a TBD. Here is a simple Tip Of The Day (TOTD) sample to get you started with using that functionality. Create a Java EE 6-style Maven project mvn archetype:generate -DarchetypeGroupId=org.codehaus.mojo.archetypes -DarchetypeArtifactId=webapp-javaee6 -DgroupId=example -DartifactId=jersey2-helloworld -DarchetypeVersion=1.5 -DinteractiveMode=false Note, this is still a Java EE 6 archetype, at least for now. Open the project in NetBeans IDE as it makes it much easier to edit/add the files. Add the following <respositories> <repositories> <repository> <id>snapshot-repository.java.net</id> <name>Java.net Snapshot Repository for Maven</name> <url>https://maven.java.net/content/repositories/snapshots/</url> <layout>default</layout> </repository></repositories> Add the following <dependency>s <dependency> <groupId>junit</groupId> <artifactId>junit</artifactId> <version>4.10</version> <scope>test</scope></dependency><dependency> <groupId>javax.ws.rs</groupId> <artifactId>javax.ws.rs-api</artifactId> <version>2.0-m09</version> <scope>test</scope></dependency><dependency> <groupId>org.glassfish.jersey.core</groupId> <artifactId>jersey-client</artifactId> <version>2.0-m05</version> <scope>test</scope></dependency> The complete list of Maven coordinates for Jersey2 are available here. An up-to-date status of Jersey 2 can always be obtained from here. Here is a simple resource class: @Path("movies")public class MoviesResource { @GET @Path("list") public List<Movie> getMovies() { List<Movie> movies = new ArrayList<Movie>(); movies.add(new Movie("Million Dollar Baby", "Hillary Swank")); movies.add(new Movie("Toy Story", "Buzz Light Year")); movies.add(new Movie("Hunger Games", "Jennifer Lawrence")); return movies; }} This resource publishes a list of movies and is accessible at "movies/list" path with HTTP GET. The project is using the standard JAX-RS APIs. Of course, you need the trivial "Movie" and the "Application" class as well. They are available in the downloadable project anyway. Build the project mvn package And deploy to GlassFish 4.0 promoted build 43 (download, unzip, and start as "bin/asadmin start-domain") as asadmin deploy --force=true target/jersey2-helloworld.war Add a simple test case by right-clicking on the MoviesResource class, select "Tools", "Create Tests", and take defaults. Replace the function "testGetMovies" to @Testpublic void testGetMovies() { System.out.println("getMovies"); Client client = ClientFactory.newClient(); List<Movie> movieList = client.target("http://localhost:8080/jersey2-helloworld/webresources/movies/list") .request() .get(new GenericType<List<Movie>>() {}); assertEquals(3, movieList.size());} This test uses the newly defined JAX-RS 2 client APIs to access the RESTful resource. Run the test by giving the command "mvn test" and see the output as ------------------------------------------------------- T E S T S-------------------------------------------------------Running example.MoviesResourceTestgetMoviesTests run: 1, Failures: 0, Errors: 0, Skipped: 0, Time elapsed: 0.561 secResults :Tests run: 1, Failures: 0, Errors: 0, Skipped: 0 GlassFish 4 contains Jersey 2 as the JAX-RS implementation. If you want to use Jersey 1.1 functionality, then Martin's blog provide more details on that. All JAX-RS 1.x functionality will be supported using standard APIs anyway. This workaround is only required if Jersey 1.x functionality needs to be accessed. The complete source code explained in this project can be downloaded from here. Here are some pointers to follow JAX-RS 2 Specification Early Draft 3 Latest status on specification (jax-rs-spec.java.net) Latest JAX-RS 2.0 Javadocs Latest status on Jersey (Reference Implementation of JAX-RS 2 - jersey.java.net) Latest Jersey API Javadocs Latest GlassFish 4.0 Promoted Build Follow @gf_jersey Provide feedback on Jersey 2 to [email protected] and JAX-RS specification to [email protected].

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• Private Cloud: Putting some method behind the madness

  - by Sudip Datta

  Finally, I decided to join the blogging community. And what could be a better time to start than the week after OpenWorld 2012. 50K+ attendees, demonstrations, speaker sessions and a whole lot of buzz on Oracle Cloud..It was raining clouds in this year's Openworld. I am not here to write about Oracle's cloud strategy in general, but on Enterprise Manager's cloud management capabilities. This year's Openworld was the first after we announced the 12c Cloud Control and we were happy to share the stage with quite a few early adopters. Stay tuned for videos from our customers and partners, I will post them as they get published. I met a number of platform administrators in Oracle-DBAs, Middleware Admins, SOA Admins...The cloud has affected them all, at least to the point where it beckoned more than just curiosity..Most IT infrastructure are already heavily virtualized (on VMWare and on others including Oracle VM), and some would claim they are already on “cloud” (at least their Sysadmins told them so). But none of them were confident of the benefits because their pain points continued to grow.. Isn't cloud supposed to ease those? Instead, they were chasing hundreds of databases running on hundreds of VMs, often with as much certainty propounded by Heisenberg. What happened to the age-old IT discipline around administration, compliance, configuration management? VMs are great for what they are. I personally think they have opened the doors to new approaches in which an application stack gets provisioned and updated. In fact, Enterprise Manager 12c is possibly the only tool out there that can provision full-fledged application as VM Assemblies. In this year's Openworld, customers talked on how they provisioned RAC and Siebel assemblies, which as the techies out there know, are not trivial (hearing provisioning time for Siebel down from weeks to hours was gratifying indeed). However, I do have an issue with a "one-size fits all" approach to cloud. In a week's span, I met several personas: Project owners requiring an EC2 like VM instance for their projects Admins needing the same for Sparc-Solaris. DBAs requiring dedicated databases for new projects APEX Developers needing just a ready-to-consume schema as a service Java Developers looking for a runtime platform QA engineers needing a fast clone of their production environment If you drill down further, you will end up peeling more layers of the details. For example, the requirements for Load testing and Functional testing are very different. For Load testing the test environment should ideally be the same as the production. You shouldn't run production on Exadata and load test on a VM; they will just not be good representations of one another. For Functional testing it does not possibly matter. DBAs seem to be at the worst affected of the lot. It seems they have been asked to choose between agile provisioning and  faster runtime performance. And in some cases, it is really a Hobson's choice, because their infrastructure provider made no distinction between the OLTP application and the Virtual desktop! Sad indeed. When one looks at the portfolio of services that we already offer (vanilla IaaS, VM Assembly based PaaS, DBaaS) or have announced (Java PaaS, Instant Cloning, Schema-aaS), one can possibly think that we are trying to be the "renaissance man" ! Well I would have possibly digested that had it not been for the various personas that I described above. Getting the use cases right is very important for an application such as cloud management. We iterate and iterate over these over and over again and re-validate them in CABs (Customer Advisory Boards). We consider over the major aspects of tenancy: service placement, resource isolation (can a tenant execute an expensive SQL and run away with all the resources), quota and security. We, in Engineering, keep reminding ourselves that we are dealing with enterprise clouds. We owe it to our customer base ! In the coming posts, I will drill down more into each of the services. In the meanwhile, here are some collateral and  demos for starters with EM 12c. http://www.oracle.com/technetwork/oem/cloud-mgmt/index.html Sudip Datta The views expressed here are my own and do not necessarily reflect the views of Oracle. Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter --

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Clouds, Clouds, Clouds Everywhere, Not a Drop of Rain!

  - by sxkumar

  At the recently concluded Oracle OpenWorld 2012, the center of discussion was clearly Cloud. Over the five action packed days, I got to meet a large number of customers and most of them had serious interest in all things cloud.  Public Cloud - particularly the Oracle Cloud - clearly got a lot of attention and interest. I think the use cases and the value proposition for public cloud is pretty straight forward. However, when it comes to private cloud, there were some interesting revelations.  Well, I shouldn’t really call them revelations since they are pretty consistent with what I have heard from customers at other conferences as well as during 1:1 interactions. While the interest in enterprise private cloud remains to be very high, only a handful of enterprises have truly embarked on a journey to create what the purists would call true private cloud - with capabilities such as self-service and chargeback/show back. For a large majority, today's reality is simply consolidation and virtualization - and they are quite far off from creating an agile, self-service and transparent IT infrastructure which is what the enterprise cloud is all about.  Even a handful of those who have actually implemented a close-to-real enterprise private cloud have taken an infrastructure centric approach and are seeing only limited business upside. Quite a few were frank enough to admit that chargeback and self-service isn’t something that they see an immediate need for.  This is in quite contrast to the picture being painted by all those surveys out there that show a large number of enterprises having already implemented an enterprise private cloud.  On the face of it, this seems quite contrary to the observations outlined above. So what exactly is the reality? Well, the reality is that there is undoubtedly a huge amount of interest among enterprises about transforming their legacy IT environment - which is often seen as too rigid, too fragmented, and ultimately too expensive - to something more agile, transparent and business-focused. At the same time however, there is a great deal of confusion among CIOs and architects about how to get there. This isn't very surprising given all the buzz and hype surrounding cloud computing. Every IT vendor claims to have the most unique solution and there isn't a single IT product out there that does not have a cloud angle to it. Add to this the chatter on the blogosphere, it will get even a sane mind spinning.  Consequently, most  enterprises are still struggling to fully understand the concept and value of enterprise private cloud.  Even among those who have chosen to move forward relatively early, quite a few have made their decisions more based on vendor influence/preferences rather than what their businesses actually need.  Clearly, there is a disconnect between the promise of the enterprise private cloud and the current adoption trends.  So what is the way forward?  I certainly do not claim to have all the answers. But here is a perspective that many cloud practitioners have found useful and thus worth sharing. To take a step back, the fundamental premise of the enterprise private cloud is IT transformation. It is the quest to create a more agile, transparent and efficient IT infrastructure that is driven more by business needs rather than constrained by operational and procedural inefficiencies. It is the new way of delivering and consuming IT services - where the IT organizations operate more like enablers of  strategic services rather than just being the gatekeepers of IT resources. In an enterprise private cloud environment, IT organizations are expected to empower the end users via self-service access/control and provide the business stakeholders a transparent view of how the resources are being used, what’s the cost of delivering a given service, how well are the customers being served, etc.  But the most important thing to note here is the enterprise private cloud is not just an IT project, rather it is a business initiative to create an IT setup that is more aligned with the needs of today's dynamic and highly competitive business environment. Surprised? You shouldn’t be. Just remember how the business users have been at the forefront of public cloud adoption within enterprises and private cloud is no exception.   Such a broad-based transformation makes cloud more than a technology initiative. It requires people (organizational) and process changes as well, and these changes are as critical as is the choice of right tools and technology. In my next blog,  I will share how essential it is for enterprise cloud technology to go hand-in hand with process re-engineering and organization changes to unlock true value of  enterprise cloud. I am sharing a short video from my session "Managing your private Cloud" at Oracle OpenWorld 2012. More videos from this session will be posted at the recently introduced Zero to Cloud resource page. Many other experts of Oracle enterprise private cloud solution will join me on this blog "Zero to Cloud"  and share best practices , deployment tips and information on how to plan, build, deploy, monitor, manage , meter and optimize the enterprise private cloud. We look forward to your feedback, suggestions and having an engaging conversion with you on this blog.

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