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  • Windows Phone 7 Development &ndash; Useful Links

    - by David Turner
    Here are some excellent links for anyone developing for Windows Phone 7: J.D. Meier’s Windows Phone Developer Guidance Map – this is immense.  Also check out the Silverlight version Justin Angel’s site – some really great articles on unlocked roms, automation and Continuous Integration Windows Phone 7 Development Best Practices Wiki Jeff Blankenburg’s 31 days of Windows Phone 7 This post of Links to sample code for Windows Phone Tim Heuers blog, particularly this post of Tips and Tricks Kevin Marshall's blog, particularly the epic WP7 Development Tips Part 1 post Code Samples for Windows Phone on MSDN If you have unlocked your phone for development, then you can use the WPConnect tool to connect to the device rather than using the Zune client.  I found it useful to pin a shortcut to WPConnect in my Start Menu. The Performance Counters displayed when you debug your app on a device are useful for seeing things like frame rate and memory usage, this page on MSDN explains what the numbers mean.  Jeff Blankenburg covers this in more details on his blog I also came across this set of links to tutorials recently which looks very useful. Creating Windows Phone 7 Application and Marketplace Icons: http://expression.microsoft.com/en-us/gg317447.aspx

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  • Sprite animation in openGL - Some frames are being skipped

    - by Sid
    Earlier, I was facing problems on implementing sprite animation in openGL ES. Now its being sorted up. But the problem that i am facing now is that some of my frames are being skipped when a bullet(a circle) strikes on it. What I need : A sprite animation should stop at the last frame without skipping any frame. What I did : Collision Detection function and working properly. PS : Everything is working fine but i want to implement the animation in OPENGL ONLY. Canvas won't work in my case. ------------------------ EDIT----------------------- My sprite sheet. Consider the animation from Left to right and then from top to bottom Here is an image for a better understanding. My spritesheet ... class FragileSquare{ FloatBuffer fVertexBuffer, mTextureBuffer; ByteBuffer mColorBuff; ByteBuffer mIndexBuff; int[] textures = new int[1]; public boolean beingHitFromBall = false; int numberSprites = 20; int columnInt = 4; //number of columns as int float columnFloat = 4.0f; //number of columns as float float rowFloat = 5.0f; int oldIdx; public FragileSquare() { // TODO Auto-generated constructor stub float vertices [] = {-1.0f,1.0f, //byte index 0 1.0f, 1.0f, //byte index 1 //byte index 2 -1.0f, -1.0f, 1.0f,-1.0f}; //byte index 3 float textureCoord[] = { 0.0f,0.0f, 0.25f,0.0f, 0.0f,0.20f, 0.25f,0.20f }; byte indices[] = {0, 1, 2, 1, 2, 3 }; ByteBuffer byteBuffer = ByteBuffer.allocateDirect(4*2 * 4); // 4 vertices, 2 co-ordinates(x,y) 4 for converting in float byteBuffer.order(ByteOrder.nativeOrder()); fVertexBuffer = byteBuffer.asFloatBuffer(); fVertexBuffer.put(vertices); fVertexBuffer.position(0); ByteBuffer byteBuffer2 = ByteBuffer.allocateDirect(textureCoord.length * 4); byteBuffer2.order(ByteOrder.nativeOrder()); mTextureBuffer = byteBuffer2.asFloatBuffer(); mTextureBuffer.put(textureCoord); mTextureBuffer.position(0); } public void draw(GL10 gl){ gl.glFrontFace(GL11.GL_CW); gl.glEnableClientState(GL10.GL_VERTEX_ARRAY); gl.glVertexPointer(1,GL10.GL_FLOAT, 0, fVertexBuffer); gl.glEnable(GL10.GL_TEXTURE_2D); if(MyRender.flag2==1){ /** Collision has taken place*/ int idx = oldIdx==(numberSprites-1) ? (numberSprites-1) : (int)((System.currentTimeMillis()%(200*numberSprites))/200); gl.glMatrixMode(GL10.GL_TEXTURE); gl.glTranslatef((idx%columnInt)/columnFloat, (idx/columnInt)/rowFloat, 0); gl.glMatrixMode(GL10.GL_MODELVIEW); oldIdx = idx; } gl.glEnable(GL10.GL_BLEND); gl.glBlendFunc(GL10.GL_SRC_ALPHA, GL10.GL_ONE_MINUS_SRC_ALPHA); gl.glBindTexture(GL10.GL_TEXTURE_2D, textures[0]); //4 gl.glTexCoordPointer(2, GL10.GL_FLOAT,0, mTextureBuffer); //5 gl.glEnableClientState(GL10.GL_TEXTURE_COORD_ARRAY); gl.glDrawArrays(GL10.GL_TRIANGLE_STRIP, 0, 4); //7 gl.glFrontFace(GL11.GL_CCW); gl.glDisableClientState(GL10.GL_VERTEX_ARRAY); gl.glDisableClientState(GL10.GL_TEXTURE_COORD_ARRAY); gl.glMatrixMode(GL10.GL_TEXTURE); gl.glLoadIdentity(); gl.glMatrixMode(GL10.GL_MODELVIEW); } public void loadFragileTexture(GL10 gl, Context context, int resource) { Bitmap bitmap = BitmapFactory.decodeResource(context.getResources(), resource); gl.glGenTextures(1, textures, 0); gl.glBindTexture(GL10.GL_TEXTURE_2D, textures[0]); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MIN_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_MAG_FILTER, GL10.GL_LINEAR); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_S, GL10.GL_REPEAT); gl.glTexParameterf(GL10.GL_TEXTURE_2D, GL10.GL_TEXTURE_WRAP_T, GL10.GL_REPEAT); GLUtils.texImage2D(GL10.GL_TEXTURE_2D, 0, bitmap, 0); bitmap.recycle(); }

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  • A little primer on using TFS with a small team

    - by johndoucette
    The scenario; A small team of 3 developers mostly in maintenance mode with traditional ASP.net, classic ASP, .Net integration services and utilities with the company’s third party packages, and a bunch of java-based Coldfusion web applications all under Visual Source Safe (VSS). They are about to embark on a huge SharePoint 2010 new construction project and wanted to use subversion instead VSS. TFS was a foreign word and smelled of “high cost” and of an “over complicated process”. Since they had no preconditions about the old TFS versions (‘05 & ‘08), it was fun explaining how simple it was to install a TFS server and get the ball rolling, with or without all the heavy stuff one sometimes associates with such a huge and powerful application management lifecycle product. So, how does a small team begin using TFS? 1. Start by using source control and migrate current VSS source trees into TFS. You can take the latest version or migrate the entire version history. It’s up to you on whether you want a clean start or need quick access to all the version notes and history of the bits. 2. Since most shops are mainly in maintenance mode with existing applications, begin using bug workitems for everything. When you receive an issue/bug from your current tracking system, manually enter the workitem in TFS right through Visual Studio. You can automate the integration to the current tracking system later or replace it entirely. Believe me, this thing is powerful and can handle even the largest of help desks. 3. With new construction, begin work with requirements and task workitems and follow the traditional sprint-based development lifecycle. Obviously, some minor training will be needed, but don’t fear, this is very intuitive and MSDN has a ton of lesson based labs and videos. 4. For the java developers, use the new Team Explorer Everywhere 2010 plugin (recently known as Teamprise). There is a seamless interface in Eclipse, but also a good command-line utility for other environments such as Dreamweaver. 5. Wait to fully integrate the whole workitem/project management/testing process until your team is familiar with the integrated workitems for bugs and code. After a while, you will see the team wanting more transparency into the work they are all doing and naturally, everyone will want workitems to help them organize the chaos! 6. Management will be limited in the value of the reports until you have a fully blown implementation of project planning, construction, build, deployment and testing. However, there are some basic “bug rate” reports and current backlog listings that can provide good information. Some notable explanations of TFS; Work Item Tracking and Project Management - A workitem represents the unit of work within the system which enables tracking of all activities produced by a user, whether it is a developer, business user, project manager or tester. The properties of a workitem such as linked changesets (checked-in code), who updated the data and when, the states and reasons for change, are all transitioned to a data warehouse within TFS for reporting purposes. A workitem can be defines as a "bug", "requirement", test case", or a "change request". They drive the work effort by the individual assigned to it and also provide a key role in defining what needs to be done. Workitems are the things the team needs to do to accomplish a goal. Test Case Management - Starting with a workitem known as a "test case", a tester (or developer) can now author and manage test cases within a formal test plan subsystem. Although TFS supports the test case workitem type, there is a new product known as the VS Test Professional 2010 which allows a tester to facilitate manual tests including fast forwarding steps in the process to arrive at the assertion point quickly. This repeatable process provides quick regression tests and can be conducted by the business user to ensure completeness during UAT. In addition, developers no longer can provide a response to a bug with the line "cannot reproduce". With every test run, attachments including the recorded session, captured environment configurations and settings, screen shots, intellitrace (debugging history), and in some cases if the lab manager is being used, a snapshot of the tested environment is available. Version Control - A modern system allowing shared check-in/check-out, excellent merge conflict resolution, Shelvesets (personal check-ins), branching/merging visualization, public workspaces, gated check-ins, security hierarchy capabilities, and changeset/workitem tracking. Knowing what was done with the code by any developer has become much easier to picture and resolve issues. Team Build - Automate the compilation process whether you need it to be whenever a developer checks-in code, periodically such as nightly builds for testers in the morning, or manual builds to be deployed into production. Each build can run through pre-determined tests, perform code analysis to see if the developer conforms to the team standards, and reject the build if either fails. Project Portal & Reporting - Provide management with a dashboard with insight into the project(s). "Where are we" in each step of the way including past iterations and the current burndown rate. Enabling this feature is easy as it seamlessly interfaces with existing SharePoint implementations.

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  • Steady zoom on center in LWJGL (Modelview)

    - by l5p4ngl312
    I am having a problem in LWJGL with zooming in and out. I am using glScaled(zoom, zoom, 1) before glTranslated. There are 2 problems: 1. The rate of zoom speeds up a lot when zooming out (lower zoom value). 2. It zooms in on the bottom left corner of the screen rather than the center. Eventually, I would like to have the zoom focused on the mouse position. I have tried to fix these problems by make it glScaled(zoom^12, zoom^12, 1) so that the greater the zoom value, the faster it will zoom in order to balance out the faster zoom at lower zoom values. To compensate for the zoom focused on the bottom left, I have tried to subtract (zoom+1)^10 + 2^10 from the X and Y of each sprite. This results in a curved zoom path, first to the left and then to the right. It is a 2D game.

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  • Le CEO d'AMD renvoyé sans ménagement, il aurait sous-estimé le marché des appareils mobiles

    Le CEO d'AMD renvoyé sans ménagement, il aurait sous-estimé le marché des appareils mobiles Dirk Meyer, patron d'AMD, a été éjecté de la direction de l'entreprise de façon brutale. Les raisons de ce départ subite étaient floues, mais les langues commencent à se délier. Ainsi, des cadres de la compagnie déclarent que le gros problème venait de l'apathie du CEO en termes de stratégie mobile. Il aurait ainsi raté le coche du boom de ce marché, en refusant notamment de construire des puces pour d'autres appareils nomades que les netbooks. Les parts d'AMD se seraient récemment effondrées de 9%, ce qui aurait précipité ce renvoi. L'homme affirmait que la priorité du groupe, c'était d'être en compétition avec le gros poisso...

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  • App Fabric Service Bus and Access Control Pricing

    - by kaleidoscope
    The Service Bus costs $3.99 per Connection-month on a consumption basis for individually provisioned connections. Data transfers charges would also apply. Or, if you are able to forecast your needs ahead of time, you can purchase “Packs” of Connections. For example: $9.95 for a pack of 5 Connections, $49.75 for a pack of 25, $199.00 for a pack of 100, or $995 for a pack of 500, plus data transfer charges. Connection Packs represent an effective rate of $1.99 per Connection-month. Access Control will be priced at $1.99 per 100,000 Transactions, which includes token requests and management operations, plus associated data transfer. Typically, Service Bus developers depend on Access Control to secure their Connections. More Information: http://azurefeeds.com/post/865/Announcing_Windows_Azure_platform_commercial_offer_availability_and_updated_AppFabric_pricing.aspx   Amit, S

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  • How to increase ad revenue

    - by Brian515
    I have an Android game in which I've included ads from Millennial Media and Admob. Between these two networks, my fill rate is consistently above 95%. Right now, I'm getting over 45,000 requests for ads per day, and I'm starting to see exponential growth. But, my eCpm for both Millennial and Admob is ridiculously low. Millennial's is $.12 and Admob's is $.01. I've been reading some other posts and it seems like people are getting between $1 and $4 per 1,000 views. How can increase mine? Thank you!

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  • Dell N7110 i7 overheats and doesn't boot when anything is plugged into the USB3 port

    - by Kostyantyn
    When i plug in any devices (mouse, keyboard) into usb 3.0 system dell n7110 overheats and fan goes crazy with terrible noise. So i'm using 1 usb 2.0 slot now with a usb hub. It doesn't solve the problem completely but system stays at a low fan rate for a longer time. I've tried to lower CPU frequency, but in my case (DELL INSPIRON N7110 i7 on Linux 3.0.0-14-generic #23-Ubuntu SMP Mon Nov 21 20:28:43 UTC 2011 x86_64 x86_64 x86_64 GNU/Linux) CPU was pretty cool (51 C) and still the same horrible fan noise. Looks like there is no such problems with ubuntu 10.04 (but there're some other problems). Ubuntu even doesn't boot if anything is plugged into usb 3.0

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  • Best practices for implementing collectible virtual item "packs"?

    - by Glenn Barnett
    I'm in the process of building a game in which virtual items can be obtained either by in-game play (defeating enemies, gaining levels), or by purchasing "packs" via microtransactions. Looking at an existing example like Duels.com's item packs, it looks like a lot of thought went into their implementation, including: Setting clear player expectations as to what can be obtained in the pack Limiting pack supply to increase demand and control inflation Are there other considerations that should be taken into account? For example, should the contents of the packs be pre-generated to guarantee the advertised drop rates, or is each drop rate just a random chance, and you could end up with higher or lower supply?

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  • junior / professional / senior categorization

    - by oozoo
    Hey guys, is it just me or is the categorization of developer levels highly subjective? I get the feeling that every company tries to hire experienced developers as juniors because they don't know $technology. For example my own career: I switched technologies a couple of times, while sticking to java as a programming language. For example I first worked for 3 years using JavaSE technologies, the next company I worked for hired me as junior because I didn't have JavaEE experience - while still selling me as professional level to customers (I work in consulting). The next company hired me again as junior because I didn't have SAP experience - they mostly work with SAP Java technologies which is definitely a niche. Still, they are selling all their technology consultants for exactly the same rate while paying them significantly different wages. Now when switching jobs again I feel like this whole thing is going to start all over again because I don't have Spring experience or Oracle knowledge. tl;dr = is my observation totally off base that companies are just using these categorizations as means to keep down wages?

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  • Audio 2 dj soundcard configuration

    - by Jaroslav
    I have an http://www.native-instruments.com/#/en/products/dj/audio-2-dj/ The problem in settings it only sees one outpout, when there should be two(I need that for mixxx etc.) Also I want to be able set the sample rate to one of these 44.1, 48, 88.2, 96 kHz or at least check which one is set. Additionally if possible setting the latency would be an advantage. Some info: aplay -l **** List of PLAYBACK Hardware Devices **** card 0: HDMI [HDA ATI HDMI], device 3: HDMI 0 [HDMI 0] Subdevices: 1/1 Subdevice #0: subdevice #0 card 1: TraktorAudio2 [Traktor Audio 2], device 0: Traktor Audio 2 [Traktor Audio 2] Subdevices: 1/2 Subdevice #0: subdevice #0 Subdevice #1: subdevice #1 cat /proc/asound/cards 0 [HDMI ]: HDA-Intel - HDA ATI HDMI HDA ATI HDMI at 0xfdcfc000 irq 45 1 [TraktorAudio2 ]: snd-usb-caiaq - Traktor Audio 2 Native Instruments Traktor Audio 2 (usb-0000:00:1d.7-8)

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  • Will unity stop being a plugin for Compiz?

    - by Murphy1138
    I ask this as with the Unity Desktop running , when I try any games with my Ubuntu 12.04.1 I get so much frame rate drop with Unity and Compiz. If I switch to Gnome-Classic which uses mutter, I get a vast boost in performance. My system is an 8 core AMD with a Nvidia 460 SE that can play anything I chuck at it in Windows and I'm using the latest Nvidia drivers, but even simple games like the humble bundle gets serious lag with Unity and the only cause of this can be compiz (what I can guess). When Steam come to Ubuntu, how will this performance loss be addressed?

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  • Paul Allen aime Windows 8, mais trouve l'expérience utilisateur bimodale déroutante, le cofondateur de Microsoft analyse l'OS

    « Windows 8 est très excitant » pour Bill Gates le fondateur de Microsoft heureux depuis qu'il utilise l'OS Bill Gates, le fondateur de Microsoft pense que Windows 8 est « un produit excitant » et « une très grosse affaire pour Microsoft ». S'exprimant lors d'une interview de l'Associated Press sur la prochaine campagne de sa fondation pour éradiquer la polio, l'emblématique ex-PDG de Microsoft n'a pas raté l'occasion de donner ses impressions sur l'OS à un mois de sa sortie grand public. Bill Gates serait fasciné par la nouvelle expérience qu'apporte Windows 8, qu'il utilise déjà, et est satisfait de ce qu'offre l'OS : « je suis très heureux avec Windows...

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  • Geek Deals: Discounted Monitors, Cheap Peripherals, and Free Apps

    - by Jason Fitzpatrick
    Looking to save some cash while stocking up on computers, peripherals, apps, and other goodies? Hit up our deal list for discounts on all manner of geeky gear. We’ve combed the net and grabbed some fresh off the press deals for you to take advantage of. Unlike traditional brick and mortar sales internet deals are fast and furious so don’t be surprised if by the time you get to a particularly hot deal the stock is gone or the uses-per-coupon rate has been exceeded. How To Encrypt Your Cloud-Based Drive with BoxcryptorHTG Explains: Photography with Film-Based CamerasHow to Clean Your Dirty Smartphone (Without Breaking Something)

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  • is it better to spend my free time mastering a language I work with or learning a new one?

    - by edthethird
    I work full time on an android project and am very comfortable with both java and the android framework. On a good day, I would rate my abilities at an 8, and maybe a 7 on a bad day. I've recently found myself with more free time then I'm used too, so I have been working on a lot of personal projects. I am beginning to wonder what others think about this; is it worth my time to continue experimenting and pushing Android, or would I be better off learning another language? What do you all think about this? What would you do with more free time and energy than you know what to do with?

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  • Got a contract to hire offer

    - by user23838
    I just got a contract to hire position with a local company. They are paying 28/hour. I just graduated from college. They said they will take me in full-time after 6 months. Should I ask for more money? I wanted somewhere between 60-70k. But this offer has no benefits, no paid holidays. They said they hired couple of entry level people for the same amount of money. So, they want to keep the rate the same. Should I negotiate with the recruiter harder? Thanks

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  • Is online freelance work viable by American standards?

    - by JoelFan
    I've always been curious about trying out online freelance sites... it would be nice to work from home, feel independent, get to choose what I want to work on, get to work on different technologies, lose the PHB, etc. However I never really gave them a chance because I'm used to American rates and assumed that I would be competing with people from India, Russia, China, etc. that would severely undercut me, and it wouldn't be viable for me. Am I correct in this assumption or should I give it a shot? What kind of hourly rate would I be able to expect on short-term programming work?

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  • Back from PASS Europe 2010

    - by Davide Mauri
    PASS Europe 2010 is finished and I’m now finally back at home and will stay here for a while. I would like to thanks all the people who has come to my sessions for all their feedback, especially for the “Adaptive BI” session! Slides and demos should be available for download from the PASS European Conference website in a couple of days. Meanwhile if you want to rate my session online, you can do it here: Adaptive BI http://speakerrate.com/talks/3136-adaptive-bi-best-practices Blazing Fast Queries http://speakerrate.com/talks/3135-blazing-fast-queries-when-indexes-are-not-enough Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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  • Annual Review: what hard data should a developer bring?

    - by sunpech
    Many companies have annual reviews for their employees. I've heard that it's generally a good idea to muster up some hard data to analyze and bring to the review. The better the data, the better the chances to help support a promotion or raise. What I mean by hard data, are tangible numbers-- something that can be measured and/or calculated. Obviously data that a developer would have access to. Something intangible would be how beautiful the code a developer has written. I think this would be very hard to measure, nor would upper management care for it. My question is: For a software developer, what kind of hard data should be analyzed and brought to a review to help highlight good work that was done? An example I've been given in the past: The support tickets produced by each project a developer was involved in. Are the numbers low? Are the rate per month getting lower? Etc.

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  • My events don't show up in the goal funnels or conversion funnels

    - by Amit Bens
    I have an event set up on a website and I'd like to track the effect this event has on conversion rate. The event seems to be working fine - I can see it on Top Events with all the labels, etc. But when going into Goal Flow and selecting 'Event Category' these events don't show up. I have this running for about a week. And I have made multiple checks to verify that I have events that triggered the conversion goal. Any clue about what I'm doing wrong?

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  • Developing a php system that tracks other websites analytics

    - by CodeCrack
    I want to develop a PHP website feature where users sign up, get a javascript snippet code that display an image on their site, and let's me track the number of visitors, unique hits, clicks and average visitor duration on their page. Is that something that should be done with some open source analytic software such as http://piwik.org/ or it's pretty doable on your own? If I had to do it myself from scratch, I would use image/pixel as a way to track the visit, drop a cookie with javascript snippet to track uniques, track clicks based on image click and redirect, and not sure about the bounce rate. Any thoughts or opinions are welcome.

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  • SEP Search Engine Placement

    - by Cory Baumer
    My employer was recently contacted by a company who convinced my employer that they could do what they called search engine placement and that they can guaranty that we will be placed on he top of googles search results. I immediately told my employer that it sounded like a scam, but I was made to contact the company regardless and investigate. The sales person insisted that SEP was different than the SEO and ad words campaigns we are already performing and that it was a cheaper way to be listed in the adwords section and that it didn't include a cost per click. It sounds to me like its kinda scammy like they are going to setup an adwords campaign and just charge us a flat rate that is higher than the cost per clicks. Has anyone heard of this and is it at all legitimate?

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  • NEW CERTIFICATION: Oracle Certified Expert, Oracle Database 11g Release 2 SQL Tuning

    - by Brandye Barrington
    Oracle Certification announces the release of the new Oracle Certified Expert, Oracle Database 11g Release 2 SQL Tuning certification. This certification is designed forDevelopers, Database Administrators and SQL developers who are proficient at tuning efficient SQL statements. This certification covers topics on core elements such as: identifying and tuning inefficient SQL statements, using automatic SQL tuning, managing optimizer statistics on database objects, implementing partitioning and analyizing queries. Beta testing for the Oracle Database 11g Release 2: SQL Tuning exam (1Z1-117) is now underway and thus is available at the greatly discounted rate of $50 USD. Visit pearsonvue.com/oracle and register for exam 1Z1-117. You can get all preparation details on the Oracle Certification website, including exam objectives, number of questions, time allotments, and pricing. QUICK LINKS: Certification Track: Oracle Certified Expert, Oracle Database 11g Release 2 SQL Tuning Certification Exam: Oracle Database 11g Release 2: SQL Tuning (1Z0-117) Certification Website: About Beta Exams Register Now: Pearson VUE

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  • Determining Cost of API Calls

    - by Sam
    [This is a cross-post originally posted by me in SO. I think the question is more appropriate here.] I was going through the adwords API and came across their rate sheet - http://code.google.com/apis/adwords/docs/ratesheet.html . They charge $0.25 per 1000 API units and under the 'Operation Costs' sections list the cost (in API units) of different API calls. I am curious - based on what factors do they (and others API developers) calculate the cost of an API call? Is there any simple formula or a standard way to determine this? Note: When I say 'cost' of an API call, I don't mean the money but the API units. For example, how do you determine one API call costs 100 'units' and another 1000?

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  • The Customer Experience Imperative: A Game Changer for Brands

    - by Jeri Kelley
    By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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