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  • The Customer Experience Imperative: A Game Changer for Brands

    - by Jeri Kelley
    By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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  • Good text editor for Ruby on Rails programming?

    - by Andrew
    I'm trying to find a text editor that I can use for doing Ruby on Rails development. I have been using TextMate on my Mac and would love to find something that even comes close to that experience. My Ubuntu laptop is a little old, and doesn't have a lot of memory, so I need something lightweight. I don't need/want a bloated IDE because the performance on my slow laptop would be terrible. It would be nice if this text editor had: Syntax highlighting A project/file browser view to be able to open files in my project Keyboard shortcuts (don't need them as much)

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  • Where can I find programming work online ?

    - by explorest
    I have setup an ideal, quiet, non-interrupting environment at home. I am extremely productive here. I dont want to leave my home, not my room, not even my couch. How/where do I find work online so that I don't have to travel to it? Kindly post about your own personal experiences. Have you done it full time from home? Where and how? I am outside United States in a third world country so a lower pay is not an issue. The issue is the work-enviroment.

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  • Where to look for a programming partner?

    - by David
    Say that you want to start a new project (I'm talking about a serious project — e.g if you had an idea that seems good and profitable — not about something you start just to learn a new technology or just for your enjoyment) but you don't feel like you can do it alone since, for example, you lack the experience or the technical skills to go through all the phases needed to go from the idea to the final product. Say also that you don't simply want to hire someone. You want someone who can be as passionate as you in the job, that is “proficient” in and enthusiast of the same technologies as you are and that possibly has a background similar to yours (e.g. you both are students, you both come from a prestigious univerity or just you're both Star Trek nerds). So, basically you don't want a person to tell what to do (e.g. “implement this and that, slave!”) but someone who can be inspiring and bring something new and important to your project. Someone to go with you from the earliest stage — from clearly shaping the project's philosophy to drawing mockups etc. Someone who agrees to share the outcome of the project, that strongly believes in the idea behind it and is completely 50-50 with you. Now the question is: how to improve your chances of finding this person (or persons)? Where would you look at first? For example, if you had a lot of funds and were looking for someone to hire, you'd maybe post an ad in SO careers or jobs.73signals; if you already had a team and were looking for funding, you'd start a project on kickstarter or indiegogo, or you'd go to some startup event. But if you had to find a good partner (and programmer, of course) for you're project, where would you start looking? Which strategies would you use?

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  • 2D Game Dev Resources/Tutorials for Windows (Phone) 8 Development?

    - by Ilya Knaup
    I am really exited about the launch of windows 8, windows phone 8 so I decided to start learning how to develop games for them. I was even more exited when I found out that html, css, javascript can be used to develop apps for these platforms. I'm familiar with some standard html, css3 that i used to develop some websites, but I only know some VERY basics of javascript. I know things like HTML5 canvas and image sprites can be used to develop games, but I haven't found any tutorials that I understood good enough ;/ So I am asking you now. Can you suggest any good tutorials/resources (preferably video) that start from beginners level and go to advanced into game development with HTML5, CSS3 and JavaScript. It would be really good if such tutorials concentrated on game development for mobile phones (e.g. detecting when user touches the screen, using optimised images for hi res and standard displays, adopting to screen size etc) Oh.. and I forgot to mention that I am only interested in 2d game development.

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  • Is `break` and `continue` bad programming practice?

    - by Mikhail
    My boss keeps mentioning nonchalantly that bad programmers use break and continue in loops. I use them all the time because they make sense; let me show you the inspiration: function verify(object) { if (object->value < 0) return false; if (object->value > object->max_value) return false; if (object->name == "") return false; ... } The point here is that first the function checks that the conditions are correct, then executes the actual functionality. IMO same applies with loops: while (primary_condition) { if (loop_count > 1000) break; if (time_exect > 3600) break; if (this->data == "undefined") continue; if (this->skip == true) continue; ... } I think this makes it easier to read & debug; but I also don't see a downside. Please comment.

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  • how do we clear new programming concept

    - by Sarang
    In IT world, new latest technologies are generated daily. Every time, every programmer need to learn something & then clear it conceptually to implement. All new technologies are built on some basic concepts. But, these technologies have their own area of development & a developer is supposed to grasp it from very basic. This seems like starting from very beginning to reach till current. What is the best & fast way to learn and grasp a new developed technology ?

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  • Basic Defensive Database Programming Techniques

    We can all recognize good-quality database code: It doesn't break with every change in the server's configuration, or on upgrade. It isn't affected by concurrent usage, or high workload. In an extract from his forthcoming book, Alex explains just how to go about producing resilient TSQL code that works, and carries on working.

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  • C Programming matrix

    - by Bilal Khan
    In this program the user enters the # of columns of the matrix and then the entries of the matrix. So, for example, if the user enters 2 for column # and 1 2 3 4 for entries then the program develops a 2 by 2 matrix with 1 2 3 4 as entries. My program works perfectly in such a case. However, if the user for example had only entered 1 2 3 then my program makes a matrix with garbage values. I would like the program in such a case to exit the program. It is a simple question, but it has me baffled. #include<stdio.h> #include<stdlib.h> int main() { int m,x, n, c = 0, d,k, matrix[10][10], transpose[10][10], product[10][10]; printf("Enter the number of columns of matrix "); scanf("%d",&m); if(m<=0){ printf("You entered a invalid value."); exit(0); } else{ printf("Enter the elements of matrix \n"); for( c = 0 ; c < 10 ; c++ ) { for( d = 0 ; d < m ; d++ ) { scanf("%d",&matrix[c][d]); if (matrix[c][d] == 99) // 'x' is character variable I declared to use as a break break; // c = c+1; } if (matrix[c][d] == 99) break; } } printf("\nHere is your matrix:\n"); int i; for(i=0;i<c;i++) { for(d=0;d<m;d++) { printf("%3d ",matrix[i][d]); } printf("\n"); }

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  • How can i get latency when using Game Center?

    - by Freddy
    I'm pretty new to network programming. Basically I'm using game center for making a relatively simple iPhone game using Game-center p2p. However i'm now working on a algorithm to improve the multiplayer performance. But, I need to know how long it took for a package to travel from one device to the another device (latency) for the algorithm to work good. As for now, I have solved the problem by sending a double with time interval since 1970 in the package and then I compare it with the time at the other device. However I have heard that the NSDate methods is connected to the internet, which also will cause latency so the time interval would not be perfectly correct. What is the ideal way to check for how long it take for a package to be sent?

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  • implementation of text editor in shell programming

    - by Arka Ghosh
    i have made a text editor in C. when i am changing the extension of that file from .c to .sh and compiling the file in the terminal,some error is shown,like for the global variables an external error is shown,and for the functions i have declared errors are shown there also.please help me to solve this. I am sending my code.. include include include int i,j,ec,fg,ec2; char fn[20],e,c,d; FILE *fp1,*fp2,fp; void Create(); void Append(); void Delete(); void Display(); int main() { do { printf("\n\t\t** TEXT EDITOR *"); printf("\n\n\tMENU:\n\t..\n "); printf("\n\t1.CREATE\n\t2.DISPLAY\n\t3.APPEND\n\t4.DELETE\n\t5.EXIT\n"); printf("\n\tEnter your choice: "); scanf("%d",&ec); switch(ec) { case 1: Create(); break; case 2: Display(); break; case 3: Append(); break; case 4: Delete(); break; case 5: exit(1); } }while(1); } void Create() { fp1=fopen("temp.txt","w"); printf("\n\tEnter the text and press '.' to save\n\n\t"); while(1) { c=getchar(); fputc(c,fp1); if(c == '.') { fclose(fp1); printf("\n\tEnter then new filename: "); scanf("%s",fn); fp1=fopen("temp.txt","r"); fp2=fopen(fn,"w"); while(!feof(fp1)) { c=getc(fp1); putc(c,fp2); } fclose(fp2); break; }} } void Display() { printf("\n\tEnter the file name: "); scanf("%s",fn); fp1=fopen(fn,"r"); if(fp1==NULL) { printf("\n\tFile not found!"); goto end1; } while(!feof(fp1)) { c=getc(fp1); printf("%c",c); } end1: fclose(fp1); printf("\n\n\tPress any key to continue.."); } void Delete() { printf("\n\tEnter the file name: "); scanf("%s",fn); fp1=fopen(fn,"r"); if(fp1==NULL) { printf("\n\tFile not found!"); goto end2; } fclose(fp1); if(remove(fn)==0) { printf("\n\n\tFile has been deleted successfully!"); goto end2; } else printf("\n\tError!\n"); end2: printf("\n\n\tPress any key to continue.."); getchar(); } void Append() { printf("\n\tEnter the file name: "); scanf("%s",fn); fp1=fopen(fn,"r"); if(fp1==NULL) { printf("\n\tFile not found!"); goto end3; } while(!feof(fp1)) { c=getc(fp1); printf("%c",c); } fclose(fp1); printf("\n\tType the text and press 'Ctrl+s' to append.\n"); fp1=fopen(fn,"a"); while(1) { c=getchar(); if(c==19) goto end3; if(c==13) { d='\n'; fputc(d,fp1); } else { fputc(c,fp1); } } end3: fclose(fp1); }

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  • Game Development In C Only. Is it possible?

    - by Ishan Sharma
    I am a first year college student in India and want to make a small game as a this semester project. I am quite good at C and am learning it rapidly but I wanted to ask if developing a game entirely in C(no C++ or C#m I'd love to use these but for college projects, we have strict requirements of using only C). What I am looking for is a simple top view driving game. It won't have anything fancy and even the visual things will be powered by simple characters. For example, user controlled car can be represented by ¦ and edges of road by series of |'s. What do you think?

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  • How similar are programming and architecture?

    - by blueberryfields
    A friend of mine has completed an undergraduate program in architecture. Disillusioned with the industry and available work options, she is now looking to change careers, and become a professional software developer. What can she expect will be similar to her existing education, and will therefore be easy for her to pick up? What will be difficult? Does any of her experience so far transfer? Any other advice or information that she should know, before making the jump?

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  • C++ Programming: Better Accessibility with High DPI Support and MFC 10

    A number of factors are driving the requirement for applications to correctly support high DPI settings--increased monitor resolutions are making it more difficult for users to read text on the screen, compliance with disability access legislation is an increasingly important factor for corporations, and users are now expecting applications to behave well at higher DPI settings. MFC 10 and Visual C++ 2010 have built-in support for high DPI, making the development of a DPI-aware application quicker and more simple.

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  • Resources for Virtual Machine programming

    - by good_computer
    I am a beginner (a little more than that) programmer of C. I am really interested in the field of Virtual Machines. When I read about the Python VM, the PyPy project, the advancements in JVM technology, Google V8, the Erlang VM, I really get excited about these amazing pieces of technology, and really want to get my hands dirty building them or contributing to one of these projects. I need to know.. what are the things (language, concepts, algorithms, math, etc?) I need to know/learn to be able to build a virtual machine any books or other resources that will be helpful career prospects for a virtual machine engineer (but this is least important for me for now) (one more side question: somewhere I'd read something like JVM is on the cutting edge of virtual machine technology -- that it is the most advanced VM so far -- is that true?) Please give me a LONG answer detailing all that you know.

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  • Any enlightenment for understanding Object Oriented Programming? [closed]

    - by ????
    I studied computer science near the end of 1980s, and wasn't taught OOP that formally. With Pascal or C, when I understand the top-down design of functions, and the idea of black box, then everything just seem to make sense, as if there is a "oh I get it!" -- some kind of totally getting it and enlightenment feeling. But with OOP, all I know was the mechanics: the class, instance, method, inheritance, polymorphism, encapsulation. It was like, I knew all the "this is how it is", but never had the feeling of "I totally get it", the enlightened feeling. Would somebody be able to describe it, or point to a chapter in some book or paper which talks about OOP so that the reader can feel: "I totally get it!" on OOP?

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  • What ethical problems realistically arise in programming?

    - by Fishtoaster
    When I co-oped during college, I had to fill out an evaluation of the co-op afterwards. One metric I always had to rate was how much the company required me to "Make ethical decisions related to your profession." This always seemed kinda silly- I mean, my first co-op was writing java apps to manage industrial radios. There wasn't much moral ambiguity going on. Anyway, I'm wonder what sort of ethical dilemmas one might actually encounter in software development. Edit: It should be noted that no ethically-trained software engineer would ever consent to write a DestroyBaghdad procedure. Basic professional ethics would require him to write a DestroyCity procedure, to which Baghdad could be given as a parameter. - Nathanial Borenstein

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  • What's your most controversial programming opinion?

    - by Jon Skeet
    This is definitely subjective, but I'd like to try to avoid it becoming argumentative. I think it could be an interesting question if people treat it appropriately. The idea for this question came from the comment thread from my answer to the "What are five things you hate about your favorite language?" question. I contended that classes in C# should be sealed by default - I won't put my reasoning in the question, but I might write a fuller explanation as an answer to this question. I was surprised at the heat of the discussion in the comments (25 comments currently). So, what contentious opinions do you hold? I'd rather avoid the kind of thing which ends up being pretty religious with relatively little basis (e.g. brace placing) but examples might include things like "unit testing isn't actually terribly helpful" or "public fields are okay really". The important thing (to me, anyway) is that you've got reasons behind your opinions. Please present your opinion and reasoning - I would encourage people to vote for opinions which are well-argued and interesting, whether or not you happen to agree with them.

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  • The Underlying Value of Aspect-Oriented Programming

    - by Brian
    Hello, I recently got into PostSharp, an AOP tool for weaving in code. I've been finding a lot of resistance with other developers over giving up writing code to perform the tasks the weaving was meant to simplify. For instance, I'm finding logging or error-handling code where I have postsharp already doing that. I can understand why its happening, since its hard to remember everything that weaving was setup to do (I'm applying a global attribute definition). With that said, factoring in levels of experience, etc, is AOP beneficial to a project? What is your opinion? Thanks.

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