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  • What's the best way of marketing to programmers?

    - by Stuart
    Disclaimer up front - I'm definitely not going to include any links in here - this question isn't part of my marketing! I've had a few projects recently where the end product is something that developers will use. In the past I've been on the receiving end of all sorts of marketing - as a developer I've gotten no end of junk - 1000s of pens, tee-shirts and mouse pads; enough CDs to keep my desk tea-free; some very useful USB keys with some logos I no longer recognise; a small forest's worth of leaflets; a bulging spam folder full of ignored emails, etc... So that's my question - What are good ways to market to developers? And as an aside - are developers the wrong people to target? - since we so often don't have a purchasing budget anyways!

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  • Marketing for Scheduled Online Events

    - by JT703
    Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the randomly scheduled events. We are having problems getting people to come and stay for these events. What is the proper marketing approach needed to bring people to the site for these events? We have recently done the following in an attempt to fix the problem: Added email notification of new events being created Added privileges based on rank Added text throughout the site encouraging setting up the events in the future so other users can have time see that it exists. Gotten involved in with other communities that would find the site interesting in order to promote (market) the site Advertised using Google Adwords Is there an standard marketing approach for such a case as this?

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  • Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

    - by Richard Lefebvre
    More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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  • Calculating estimated data loss with Always on

    - by blakmk
    Ever wondered how calculate estimated data loss (time) for always on. The metric in the always on dashboard shows the metric quite nicely but there does seem to be a lack of documentation about where the metrics ---come from. Heres a script that calculates the data loss ( lag ) so you can set up alerts based on your DR SLA's:       WITH DR_CTE ( replica_server_name, database_name, last_commit_time) AS                 (                                 select ar.replica_server_name, database_name, rs.last_commit_time                                 from master.sys.dm_hadr_database_replica_states  rs                                 inner join master.sys.availability_replicas ar on rs.replica_id = ar.replica_id                                 inner join sys.dm_hadr_database_replica_cluster_states dcs on dcs.group_database_id = rs.group_database_id and rs.replica_id = dcs.replica_id                                 where replica_server_name != @@servername                 ) select ar.replica_server_name, dcs.database_name, rs.last_commit_time, DR_CTE.last_commit_time 'DR_commit_time', datediff(ss,  DR_CTE.last_commit_time, rs.last_commit_time) 'lag_in_seconds' from master.sys.dm_hadr_database_replica_states  rs inner join master.sys.availability_replicas ar on rs.replica_id = ar.replica_id inner join sys.dm_hadr_database_replica_cluster_states dcs on dcs.group_database_id = rs.group_database_id and rs.replica_id = dcs.replica_id inner join DR_CTE on DR_CTE.database_name = dcs.database_name where ar.replica_server_name = @@servername order by lag_in_seconds desc

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  • Punch Line Marketing

    - by jackman
    There are so many "punch line" websites like: http://www.thatswhyyoufail.com www.canrailsscale.com/ www.nooooooooooooooo.com/ but it's a mystery how they ever get so popular. I have an idea for a punch line website too, but I want to make it BIG! Does anyone have any tips for marketing these kinds of sites? p.s. and no, I do not own any of these sites, and am not disguising it as a question to market them lol.

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  • New Marketing Assets Available

    - by Cinzia Mascanzoni
    NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Accelerating Database Test & Development with Sun ZFS Storage Appliance Upgrade SAN Storage to Oracle Pillar Axiom SPARC Refresh with Oracle Solaris Operating System SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Oracle Server Virtualization Oracle Desktop Virtualization

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  • NEW Marketing kit - Oracle Virtual Compute Appliance

    - by Cinzia Mascanzoni
    Oracle Virtual Compute Appliance is an engineered system that radically simplifies the way customers install, deploy, and manage converged infrastructures for any Linux, Oracle Solaris, or Microsoft Windows application. That Oracle Appliance is a new compelling topic for new 'win win deals' with your customers. Visit the OPN Portal to download the kit. The kit contains many deliverables: from marketing material (eblast, telemarketing script, landing pad) to customer facing presentations, whitepaters, cheat sheets, and enablement.

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  • Online Advertising And Marketing Your Services?

    - by Zenph
    I have been working on freelance sites for a good 4 or 5 years, bending over backwards to build a decent portfolio and generate great ratings. I take huge pride in my work (web applications). I'm completely lost because when I think what would happen if I suddenly lost my freelance account it isn't a pretty picture. I have literally no idea where else I could advertise my services apart from google paid advertising. Any suggestions? I'd of course be more than willing to pay for marketing and such. I've been searching google for ages and can't find much advice on where to advertise to secure good clients for web development work. I say good clients because I mean actual business owners, not somebody else who is outsourcing to me (where do they find clients?). I'd appreciate any help.

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  • What are effective marketing strategies for iPhone games?

    - by Artemix
    So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to make your game "visible" on the app store market?, or the only thing you need is to have an amazing game and that's all? Somehow I think that even if you have an awesome game if you don't do that "marketing magic" correctly you will not exist in the store. Now I'm making a second game, completely different, and I want to know how to do things right. If anyone knows something about this topic, let me know.

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  • Neue Marketing Kits für Hardware

    - by A&C Redaktion
    Zur Vertriebsunterstützung gibt es jetzt auch Oracle Marketing Kits in Deutsch für folgende Hardware-Lösungen: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • New Marketing Assets Available

    - by swalker
    NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • So funktioniert Marketing!

    - by A&C Redaktion
    Ein Großteil des Oracle Business wird von Partnern getragen. Damit das erfolgreich funktioniert, unterstützt Alliances & Channel die Partner mit gezielten Marketing-Aktionen. Wie zum Beispiel der Oracle Exadata Kampagne. Mit ausgewählten, spezialisierten Exadata-Partnern wurde die europaweit durchgeführten Demand Generation-Kampagne umgesetzt: Neben einem Emailing, das die jeweilige Exadata-Lösung des Partners im Fokus hatte, wurde für jeden Partner eine adaptierte Microsite erstellt und im Anschluss von der Marketingagentur nachtelefoniert. Die daraus entstandenen Leads potenzieller Kunden wurden dann an die Partner zurückgegeben, um den Vertriebsprozess zu starten. Die beiden deutschen Teilnehmer der Kampagne, inforsacom und ISE, berichten in der aktuellen Ausgabe von Partner Insight ausführlich über Ihre Erfahrungen und Erfolge der Exadata Kampagne.

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  • New Marketing Kits Available

    - by Cinzia Mascanzoni
    New marketing kits are available on the OPN portal. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Oracle Optimized DataCenter Oracle Storage for Oracle Database and Engineered Systems StorageTek SL150 - New Scalable Storage Solutions for Growing Businesses Extreme Database Performance meets Its Backup and Recovery Match with Oracle's Sun ZFS Backup Appliance Maximize Value and Business Agility through Data Center Virtualization Be A Content King with Oracle WebCenter Content

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  • Pricing: Meet or Beat?

    - by charles.knapp
    My home dishwasher started making some really interesting noises. It was time to shop. I heard radio advertisements from two retailers who promised to meet any competitor's price. Then, another retailer promised that their everyday prices beat their competitors. That got me to thinking about the power of pricing and promotions in the marketing mix (product, price, placement, promotions, and people). What is more powerful to say in a competitive market: your company will meet a similar offer, or your company will beat the others? Will you sell more if you meet or if you beat? I found that the retailer who promised to beat the others really had the best everyday pricing. I was close to making a purchase. Then, another retailer had an exclusive promotional sale for long-term customers. Their loyalty promotion beat the best everyday discounter. So, I got the quality and performance I wanted at a tremendous price. So, I have two challenges for marketers. First, where you really have to compete on price as a dominant factor, give people strong reasons to do business with you. If you try to meet other's prices, make the leap to actually beat and not merely meet competitor prices. Second, upgrade your firm's capabilities where needed. Oracle offers a complete range of great CRM capabilities for loyalty management, marketing promotions, and pricing management that will help you to grow your business.

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  • How does affliate marketing work, technically?

    - by Ron Gonzales
    There are lots of companies like Commision Junction that let you sell other people's products for a commission. How do these programs work, technically? Ie, are you simply given a link to the product you want to sell with an embedded ID in the URL? Does it involve cookies somehow? Do you take the order yourself and forward the information to the actual supplier of the goods/services? And how do you know if the program or the 'affliate network' isn't ripping you off by not creditting you for a sale?

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  • Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

    - by Mike Stiles
    The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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  • A Modern Marketing Marvel: Eloqua Experience 2013

    - by kristin.jellison
    Hey there, partners— You’d be hard pressed to find a more convincing example of modern marketing than the one that descended upon San Francisco last week. We’re talking about Eloqua Experience 2013, of course. It is remarkable that a marketing technology conference has become a case study in successful 21st-century marketing practices. Eloqua Experience 2013 (#EE13) was all about customer-focused, targeted messaging, multichannel content, analytics and real-time multiscreen engagement. It made for a busy, yet interactive experience for over 2,000 eager attendees. This year’s event brought together some of the world’s most innovative marketers for three days of immersive sessions covering marketing best practices, customer stories and deep-dive technical classes. With 70 breakout sessions, product announcements, and a special conversation with Vince Gilligan, creator and executive producer of “Breaking Bad,” #EE13 brought a lot of critical marketing news to light. Oracle’s goal: to make sure our partners stay updated. As you know, Eloqua joined Oracle in late 2012, further rounding out our Customer Experience applications platform. Eloqua is a marketing automation solution and marketing cloud centerpiece that partners can use to target the right buyers, easily execute campaigns, bring leads to sales and bring in high ROIs. The resources below will help you stay on top of the industry’s best practices for marketing, plus all the advantages Eloqua can bring to partners. Partner Opportunities and Strategy with Eloqua The latest Eloqua partner strategy. Interview with Oracle Eloqua GM Kevin Akeroyd on Eloqua Experience A short recap of 2013’s Experience. Eloqua Product Announcements John Stetic, VP of Products for Oracle Eloqua, highlights the top product news, including a new profiler app and the ability to integrate display advertising into multichannel campaigns. Eloqua Experience Highlight Reel See what all the bustle was about. Eloqua Experience Session Overviews A quick look at what the keynote and breakout sessions covered, with links to session content. Modern Marketing Essentials Library Tips, blueprints, and strategies for success based on the 5 Tenets of Modern Marketing. Over and out, Your OPN Marketing Allies

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  • Neuer Wegweiser zu professionellem Marketing: Das A&C Kursbuch 2012 ist da!

    - by A&C Redaktion
    Die Oracle Partner sind Profis: Enormes Know-how, Spezialwissen und langjährige Erfahrung sind ihr Kapital. Doch all das hilft wenig, wenn Unternehmen nicht kontinuierlich mit ihren Produkten, Dienstleistungen und USPs sichtbar sind. Zum Marketing-Experten müssen Sie aber nicht werden – dafür gibt es Oracle A&C Marketing. Wir unterstützen Sie mit einem umfangreichen Spektrum ausgefeilter, aktueller Instrumente, die wir in Zusammenarbeit mit Spezialisten der Branche entwickelt haben.Im Kursbuch 2012 sind die verschiedenen Möglichkeiten anschaulich dargestellt, wie Partner und Oracle gemeinsam erfolgreiche Marketing-Aktivitäten durchführen können. Ganz nach Wunsch und eigenen Kapazitäten können Sie zwischen drei Formen der Kooperation wählen: Oracle led Activities werden federführend von Oracle gestaltet und vom Partner durch einen variablen Beitrag unterstützt. Joint Activities sind gemeinsame Projekte, bei denen die Partner und Oracle sich zu etwa gleichen Teilen einbringen. Partner-led Activities hingegen liegen in der Verantwortung eines Partners und Oracle ist unterstützend dabei. Außerdem dient das Kursbuch als Wegweiser zu konkreten Marketing-Materialien von Oracle und den Angeboten unserer Value Added Distributors, die den Partner Zeit und Geld sparen. Mit welchen der Maßnahmen Sie Ihre individuellen Ziele am besten erreichen, entscheiden Sie selbst – von der direkten Lead-Generierung via Telemarketing über gemeinsame Kampagnen und Events bis hin zu Tipps und Tricks für das individuelle Marketing Ihres Unternehmens. Hier geht’s zum digitalen Kursbuch 2012,die Printversion schicken wir Ihnen gerne zu.

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  • Windows XP taskbar is stuck on "always on top of other windows"

    - by Rich
    My Windows XP taskbar is stuck on "always on top of other windows". It's always visible, even when a full-screen app is running. I've gone into the properties of the taskbar and un-checked the box for "Keep the taskbard on top of other windows" but it makes no difference. checked or un-checked, it's always on top of other windows. Any ideas?

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  • Making always-on-top windows follow the same MRU order as other windows

    - by nitro2k01
    Note: I'm using Windows 7 with the classical alt-tab style, ie the registry key AltTabSettings set to 1. I want to use MRU (most recently used) ordering of windows in the alt-tab list. However, because the windows are ordered in the Z order of the windows rather than actual MRU, this sometimes gives a different order after switching from an always-on-top application. Example: I have applications A, B and C open. A is set to always-on-top while the others aren't. A is focused. I now press alt-tab and application B is focused. I now press alt-tab but instead of application A receiving focus, application C does. Since A has a higher Z order, it's now left of application B, despite being the most recently used, and application C is placed right of B and is the one first getting focus by the cursor. To switch to application A, I need to press shift+alt-tab or cycle through all the other open windows. This is annoying when flicking focus back and forth between an always-on-top application and one that isn't always-on-top. Is there a way to make the alt-tab ordering strictly MRU?

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  • Online Media Daily: Oracle Takes Social Marketing Seriously

    - by Richard Lefebvre
    In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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