The Information Driven Value Chain - Part 2
- by Paul Homchick
Normal
  0
  
  
  
  
  false
  false
  false
  
  EN-US
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
   
   
   
  
 
  DefSemiHidden="true" DefQFormat="false" DefPriority="99"
  LatentStyleCount="267"
  
   UnhideWhenUsed="false" QFormat="true" Name="Normal"/
  
   UnhideWhenUsed="false" QFormat="true" Name="heading 1"/
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   UnhideWhenUsed="false" QFormat="true" Name="Title"/
  
  
   UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Strong"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/
  
   UnhideWhenUsed="false" Name="Table Grid"/
  
  
   UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/
  
   UnhideWhenUsed="false" Name="Light Shading"/
  
   UnhideWhenUsed="false" Name="Light List"/
  
   UnhideWhenUsed="false" Name="Light Grid"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2"/
  
   UnhideWhenUsed="false" Name="Medium List 1"/
  
   UnhideWhenUsed="false" Name="Medium List 2"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3"/
  
   UnhideWhenUsed="false" Name="Dark List"/
  
   UnhideWhenUsed="false" Name="Colorful Shading"/
  
   UnhideWhenUsed="false" Name="Colorful List"/
  
   UnhideWhenUsed="false" Name="Colorful Grid"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 1"/
  
   UnhideWhenUsed="false" Name="Light List Accent 1"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/
  
  
   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Quote"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 1"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 1"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 2"/
  
   UnhideWhenUsed="false" Name="Light List Accent 2"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 2"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 2"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 3"/
  
   UnhideWhenUsed="false" Name="Light List Accent 3"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 3"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 3"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 4"/
  
   UnhideWhenUsed="false" Name="Light List Accent 4"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 4"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 4"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 5"/
  
   UnhideWhenUsed="false" Name="Light List Accent 5"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 5"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 5"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/
  
   UnhideWhenUsed="false" Name="Light Shading Accent 6"/
  
   UnhideWhenUsed="false" Name="Light List Accent 6"/
  
   UnhideWhenUsed="false" Name="Light Grid Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/
  
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/
  
   UnhideWhenUsed="false" Name="Dark List Accent 6"/
  
   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/
  
   UnhideWhenUsed="false" Name="Colorful List Accent 6"/
  
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/
  
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/
  
  
 
 /* Font Definitions */
 @font-face
	{font-family:Calibri;
	panose-1:2 15 5 2 2 2 4 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-1610611985 1073750139 0 0 159 0;}
 /* Style Definitions */
 p.MsoNormal, li.MsoNormal, div.MsoNormal
	{mso-style-unhide:no;
	mso-style-qformat:yes;
	mso-style-parent:"";
	margin-top:0in;
	margin-right:0in;
	margin-bottom:10.0pt;
	margin-left:0in;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:Calibri;
	mso-fareast-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;}
.MsoChpDefault
	{mso-style-type:export-only;
	mso-default-props:yes;
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:Calibri;
	mso-fareast-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;}
.MsoPapDefault
	{mso-style-type:export-only;
	margin-bottom:10.0pt;
	line-height:115%;}
@page Section1
	{size:8.5in 11.0in;
	margin:1.0in 1.0in 1.0in 1.0in;
	mso-header-margin:.5in;
	mso-footer-margin:.5in;
	mso-paper-source:0;}
div.Section1
	{page:Section1;}
--
 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-qformat:yes;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin-top:0in;
	mso-para-margin-right:0in;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0in;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;}
In
 the first installment of this series, we looked at how companies 
have been set adrift down a churning  rapids of fast moving data, and how their 
supply chains (which used to be only about purchasing and logistics) had
 grown into value chains encompassing everything from their supplier's vendors all
 the way to the end consumer. This time we will look at the way 
investments have been made
in enterprise software in an effort to create and manage value, and how 
 
  Normal
  0
  
  
  
  
  false
  false
  false
  
  EN-US
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
   
   
   
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-qformat:yes;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin-top:0in;
	mso-para-margin-right:0in;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0in;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;}
systems
are moving from a controlled-process
 approach design 
towards gathering and using dynamically using information.
 
  Normal
  0
  
  
  
  
  false
  false
  false
  
  EN-US
  X-NONE
  X-NONE
  
   
   
   
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
   
   
   
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-qformat:yes;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin-top:0in;
	mso-para-margin-right:0in;
	mso-para-margin-bottom:10.0pt;
	mso-para-margin-left:0in;
	line-height:115%;
	mso-pagination:widow-orphan;
	font-size:11.0pt;
	font-family:"Calibri","sans-serif";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;}