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• Oracle WebCenter: Social Networking & Collaboration

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how the new release of Oracle WebCenter provides unprecedented Social Networking and Collaboration.We recently talked with Carin Chan, Principal Product Manager at Oracle, around the topic of Social Networking and Collaboration. In today’s work environment, employees have come to expect social and collaborative services to augment their work environment. Whether it is to post a blog or to poll fellow coworkers, employees expect and demand access to highly integrated, collaborative work environments that allow them to quickly contribute at work -- whether it is to make informed decisions, contribute on projects, or share knowledge.Social and collaborative services from Oracle WebCenter add an immeasurable amount of value to achieving a modern user experience. Oracle WebCenter Services provides rich and comprehensive social computing services that include services such as wikis, blogs, instant messaging, presence, activity streams and graphs, and polls/surveys that offer employees access to rich collaborative services to work efficiently.Employees can create pages or spaces that mix and match collaborative services while bringing in data from other applications to share with groups, teams, or organizations. These out of the box social and collaborative services include: People Connections and Activity Streams enable users to quickly assemble and visualize their social business networks and track user activities.Activity Graphs tracks all user activities in real-time and gathers intelligence about these users, their connections and the way they use information to make educated recommendations and provide on the spot information discovery.Wikis and blogs enable the community authoring of documents and sharing of ideas and also allow for the gathering of feedback and comments on those ideas.Tags and links allow users to easily mark, connect and share information with others.RSS feeds are available to track new or changed information related to discussion forums, processes or activities in an Oracle WebCenter environment.Discussion forums enable sharing of group knowledge and easy creation of communities around specific topics.Announcements allow you to manage and publish important news to your user base.Instant Messaging and Presence enable real-time awareness and communication with available users in the context of a business task.Web and Voice Conferencing enables real-time communication with internal and external business users.Lists provide a way to manage list data directly on the web as well as export and import it from and to Microsoft Excel.Oracle WebCenter Analytics provides comprehensive reporting metrics on activity and content usage within portals or composite applications.Activity Streams allow you to track activities and visualize your business networks.While being able to integrate into your portal deployment, these services are also integrated into how users are already working. This includes integration with software such as Microsoft Outlook, Microsoft Office and mobile devices such as the Apple iPhone. These services are just a tip of the iceberg regarding social and collaborative services that Oracle WebCenter has to offer your employees. Be sure to keep checking back this week for in future posts, we’ll delve deeper into a few of these collaborative services and discuss how a combination of collaborative services offer a better portal deployment to empower business users. Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, social, activity streams, blogs, wikis

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• Language Club

  - by Ben Griswold

  We started a language club at work this week.  Thus far, we have a collective interest in a number of languages: Python, Ruby, F#, Erlang, Objective-C, Scala, Clojure, Haskell and Go. There are more but these 9 received the most votes. During the first few meetings we are going to determine which language we should tackle first. To help make our selection, each member will provide a quick overview of their favored language by answering the following set of questions: Why are you interested in learning “your” language(s). (There’s lots of work, I’m an MS shill, It’s hip and  fun, etc) What type of language is it?  (OO, dynamic, functional, procedural, declarative, etc) What types of problems is your language best suited to solve?  (Algorithms over big data, rapid application development, modeling, merely academic, etc) Can you provide examples of where/how it is being used?  If it isn’t being used, why not?  (Erlang was invented at Ericsson to provide an extremely fault tolerant, concurrent system.) Quick history – Who created/sponsored the language?  When was it created?  Is it currently active? Does the language have hardware support (an attempt was made at one point to create processor instruction sets specific to Prolog), or can it run as an interpreted language inside another language (like Ruby in the JVM)? Are there facilities for programs written in this language to communicate with other languages?  How does this affect its utility? Does the language have a IDE tool support?  (Think Eclipse or Visual Studio) How well is the language supported in terms of books, community and documentation? What’s the number one things which differentiates the language from others?  (i.e. Why is it cool?) How is the language applicability to us as consultants?  What would the impact be of using the language in terms of cost, maintainability, personnel costs, etc.? What’s the number one things which differentiates the language from others?  (i.e. Why is it cool?) This should provide an decent introduction into nearly a dozen languages and give us enough context to decide which single language deserves our undivided attention for the weeks to come.  Stay tuned for the winner…

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• Where and how to reference composite MVP components?

  - by Lea Hayes

  I am learning about the MVP (Model-View-Presenter) Passive View flavour of MVC. I intend to expose events from view interfaces rather than using the observer pattern to remove explicit coupling with presenter. Context: Windows Forms / Client-Side JavaScript. I am led to believe that the MVP (or indeed MVC in general) pattern can be applied at various levels of a user interface ranging from the main "Window" to an embedded "Text Field". For instance, the model to the text field is probably just a string whereas the model to the "Window" contains application specific view state (like a persons name which resides within the contained text field). Given a more complex scenario: Documentation viewer which contains: TOC navigation pane Document view Search pane Since each of these 4 user interface items are complex and can be reused elsewhere it makes sense to design these using MVP. Given that each of these user interface items comprises of 3 components; which component should be nested? where? who instantiates them? Idea #1 - Embed View inside View from Parent View public class DocumentationViewer : Form, IDocumentationViewerView { public DocumentationViewer() { ... // Unclear as to how model and presenter are injected... TocPane = new TocPaneView(); } protected ITocPaneView TocPane { get; private set; } } Idea #2 - Embed Presenter inside View from Parent View public class DocumentationViewer : Form, IDocumentationViewerView { public DocumentationViewer() { ... // This doesn't seem like view logic... var tocPaneModel = new TocPaneModel(); var tocPaneView = new TocPaneView(); TocPane = new TocPanePresenter(tocPaneModel, tocPaneView); } protected TocPanePresenter TocPane { get; private set; } } Idea #3 - Embed View inside View from Parent Presenter public class DocumentationViewer : Form, IDocumentationViewerView { ... // Part of IDocumentationViewerView: public ITocPaneView TocPane { get; set; } } public class DocumentationViewerPresenter { public DocumentationViewerPresenter(DocumentationViewerModel model, IDocumentationViewerView view) { ... var tocPaneView = new TocPaneView(); var tocPaneModel = new TocPaneModel(model.Toc); var tocPanePresenter = new TocPanePresenter(tocPaneModel, tocPaneView); view.TocPane = tocPaneView; } } Some better idea...

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• Interviews: Going Beyond the Technical Quiz

  - by Tony Davis

  All developers will be familiar with the basic format of a technical interview. After a bout of CV-trawling to gauge basic experience, strengths and weaknesses, the interview turns technical. The whiteboard takes center stage and the challenge is set to design a function or query, or solve what on the face of it might seem a disarmingly simple programming puzzle. Most developers will have experienced those few panic-stricken moments, when one’s mind goes as blank as the whiteboard, before un-popping the marker pen, and hopefully one’s mental functions, to work through the problem. It is a way to probe the candidate’s knowledge of basic programming structures and techniques and to challenge their critical thinking. However, these challenges or puzzles, often devised by some of the smartest brains in the development team, have a tendency to become unnecessarily ‘tricksy’. They often seem somewhat academic in nature. While the candidate straight out of IT school might breeze through the construction of a Markov chain, a candidate with bags of practical experience but less in the way of formal training could become nonplussed. Also, a whiteboard and a marker pen make up only a very small part of the toolkit that a programmer will use in everyday work. I remember vividly my first job interview, for a position as technical editor. It went well, but after the usual CV grilling and technical questions, I was only halfway there. Later, they sat me alongside a team of editors, in front of a computer loaded with MS Word and copy of SQL Server Query Analyzer, and my task was to edit a real chapter for a real SQL Server book that they planned to publish, including validating and testing all the code. It was a tough challenge but I came away with a sound knowledge of the sort of work I’d do, and its context. It makes perfect sense, yet my impression is that many organizations don’t do this. Indeed, it is only relatively recently that Red Gate started to move over to this model for developer interviews. Now, instead of, or perhaps in addition to, the whiteboard challenges, the candidate can expect to sit with their prospective team, in front of Visual Studio, loaded with all the useful tools in the developer’s kit (ReSharper and so on) and asked to, for example, analyze and improve a real piece of software. The same principles should apply when interviewing for a database positon. In addition to the usual questions challenging the candidate’s knowledge of such things as b-trees, object permissions, database recovery models, and so on, sit the candidate down with the other database developers or DBAs. Arm them with a copy of Management Studio, and a few other tools, then challenge them to discover the flaws in a stored procedure, and improve its performance. Or present them with a corrupt database and ask them to get the database back online, and discover the cause of the corruption.

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• How To Build An Enterprise Application - Introduction

  - by Tuan Nguyen

  An enterprise application is a software which fulfills 4 core quality attributes: Reliability Flexibility Reusability Maintainability Reliability is the ability of a system or component to perform its required functions under stated conditions for a specific period of time. Because there are no ways more than testing to make sure a system is reliability, we can exchange the term reliability with the term testability. Flexibility is the ability of changing a system's core features without violating unrelated features or components. Although flexibility can helps us to achieve interoperability easily but the opposite is not true. For example, a program might run on multiple platforms, contains logic for many scenarios but that wouldn't mean it was flexibility if it forces us rewrite code in all components when we just want to change some aspects of a feature it had. Reusability is the ability of sharing one or more system's components for another system. We should just open a component's reusability in the context in which it is used. For example, we write classes that implement UI logic and deliver them to only classes which implementing UI. Maintainability is the ability of adding or removing features to a system after it was released. Maintainability consists of many factors such as readability, analyzability, extensibility therein extensibility is critical. Maintainability requires us to write code that is longer and complexer than normal but it doesn't mean we introduce unneccessarily complex code. We always try to make our code clear and transparent to everyone. An application enterprise is built on an enterprise design which consists of two parts: low-level design and high-level design. At low-level design, it focuses on building loose-coupled classes or components. Particularly, it recommends: Each class or component undertakes only single responsibility (design based on unit test) Classes or components implement and work through interfaces (design based on contract) Dependency relationship between classes and components could be injected at run-time (design based on dependency) At high-level design, it focuses on architecting system into tiers and layers. Particularly, it recommends: Divide system into subsystems for deployment. Each subsytem is called a tier. Typical, an enterprise application would have 3 tiers as illustrated in the following figure: Arrange classes and components to logical containers called layers. Typical, an enterprise application would have 5 layers as illustrated in the following figure

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• Transparent Technology from Amazon

  - by David Dorf

  Amazon has been making some interesting moves again, this time in the augmented humanity area.  Augmented humanity is about helping humans overcome their shortcomings using technology.  Putting a powerful smartphone in your pocket helps you in many ways like navigating streets, communicating with far off friends, and accessing information.  But the interface for smartphones is somewhat limiting and unnatural, so companies have been looking for ways to make the technology more transparent and therefore easier to use. When Apple helped us drop the stylus, we took a giant leap forward in simplicity.  Using touchscreens with intuitive gestures was part of the iPhone's original appeal.  People don't want to know that technology is there -- they just want the benefits.  So what's the next leap beyond the touchscreen to make smartphones even easier to use? Two natural ways we interact with the world around us is by using sight and voice.  Google and Apple have been using both in their mobile platforms for limited uses cases.  Nobody actually wants to type a text message, so why not just speak it?  Any if you want more information about a book, why not just snap a picture of the cover?  That's much more accurate than trying to key the title and/or author. So what's Amazon been doing?  First, Amazon released a new iPhone app called Flow that allows iPhone users to see information about products in context.  Yes, its an augmented reality app that uses the phone's camera to view products, and overlays data about the products on the screen.  For the most part it requires the barcode to be visible to correctly identify the product, but I believe it can also recognize certain logos as well.  Download the app and try it out but don't expect perfection.  Its good enough to demonstrate the concept, but its far from accurate enough.  (MobileBeat did a pretty good review.)  Extrapolate to the future and we might just have a heads-up display in our eyeglasses. The second interesting area is voice response, for which Siri is getting lots of attention.  Amazon may have purchased a voice recognition company called Yap, although the deal is not confirmed.  But it would make perfect sense, especially with the Kindle Fire in Amazon's lineup. I believe over the next 3-5 years the way in which we interact with smartphones will mature, and they will become more transparent yet more important to our daily lives.  This will, of course, impact the way we shop, making information more readily accessible than it already is.  Amazon seems to be positioning itself to be at the forefront of this trend, so we should be watching them carefully.

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• Culture Shmulture?

  - by steve.diamond

  I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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• Economic modelling - Resources for valuing goods

  - by Rushyo

  tl;dr: What economic/computer science books would you suggest for learning about economic valuation of goods and simulations thereof? I'm looking to create an economic model for a game based on goods created procedurally. Every natural resource and produced good would be procedurally generated, with certain goods being assigned certain uses. Fakesium might be used for the production of Weapon A and produced from Fakesium factories which use Dilithium and Widgets as reagents, where Widgets are also the product of Foo and Bar The problem is not creating the resources and their various production utlities - but getting the game's AI empires and merchants to correctly value the goods according to their scarcity, utility and production costs. I need to create a simulation of goods which allows the various game factions to assign a common value denominator (credits) to each resource, depending on how much its worth to that empire. I see the simulation being something like: "I have a high requirement for Weapon A. Since I don't have much of Fakesium, which is needed for Weapon A - I must have a high demand for Fakesium. If I can acquire Fakesium, devalue it. If not, increase its value - and also increase demand for Dilithium and Widgets too." This is very naive - because it may be much much cheaper for the empire to simply purchase Dilithium and Widgets directly rather than purchasing Fakesium, for example. Another example is two resources might allow the creation of Weapon A (Fakesium and Lieron), so we'd need to consider that. I've been scratching my head over the problem and it keeps growing. By the time the player joins the world, I'd expect enough iterations of this process to have occurred that prices would have largely normalised - and would then only trigger rarely to compensate for major changes (eg. if the player blows up the world's only Foo mine!) Could anyone suggest resources (books, largely) which outline this style of modelling, preferably in the context of simulations? Since this problem would never occur outside fantasy worlds, I figured this is probably the most likely place to find people who have encountered similar problems and I'm sure there's people who know of good places for Games Developers to start looking at less specific economic theory too. Additionally, does anyone know of any developers with blogs whose games or research applications perform similar modelling?

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• Class Design -- Multiple Calls from One Method or One Call from Multiple Methods?

  - by Andrew

  I've been working on some code recently that interfaces with a CMS we use and it's presented me with a question on class design that I think is applicable in a number of situations. Essentially, what I am doing is extracting information from the CMS and transforming this information into objects that I can use programatically for other purposes. This consists of two steps: Retrieve the data from the CMS (we have a DAL that I use, so this is essentially just specifying what data from the CMS I want--no connection logic or anything like that) Map the parsed data to my own [C#] objects There are basically two ways I can approach this: One call from multiple methods public void MainMethodWhereIDoStuff() { IEnumerable<MyObject> myObjects = GetMyObjects(); // Do other stuff with myObjects } private static IEnumerable<MyObject> GetMyObjects() { IEnumerable<CmsDataItem> cmsDataItems = GetCmsDataItems(); List<MyObject> mappedObjects = new List<MyObject>(); // do stuff to map the CmsDataItems to MyObjects return mappedObjects; } private static IEnumerable<CmsDataItem> GetCmsDataItems() { List<CmsDataItem> cmsDataItems = new List<CmsDataItem>(); // do stuff to get the CmsDataItems I want return cmsDataItems; } Multiple calls from one method public void MainMethodWhereIDoStuff() { IEnumerable<CmsDataItem> cmsDataItems = GetCmsDataItems(); IEnumerable<MyObject> myObjects = GetMyObjects(cmsDataItems); // do stuff with myObjects } private static IEnumerable<MyObject> GetMyObjects(IEnumerable<CmsDataItem> itemsToMap) { // ... } private static IEnumerable<CmsDataItem> GetCmsDataItems() { // ... } I am tempted to say that the latter is better than the former, as GetMyObjects does not depend on GetCmsDataItems, and it is explicit in the calling method the steps that are executed to retrieve the objects (I'm concerned that the first approach is kind of an object-oriented version of spaghetti code). On the other hand, the two helper methods are never going to be used outside of the class, so I'm not sure if it really matters whether one depends on the other. Furthermore, I like the fact that in the first approach the objects can be retrieved from one line-- most likely anyone working with the main method doesn't care how the objects are retrieved, they just need to retrieve the objects, and the "daisy chained" helper methods hide the exact steps needed to retrieve them (in practice, I actually have a few more methods but am still able to retrieve the object collection I want in one line). Is one of these methods right and the other wrong? Or is it simply a matter of preference or context dependent?

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• Naming Convention for Dedicated Thread Locking objects

  - by Chris Sinclair

  A relatively minor question, but I haven't been able to find official documentation or even blog opinion/discussions on it. Simply put: when I have a private object whose sole purpose is to serve for private lock, what do I name that object? class MyClass { private object LockingObject = new object(); void DoSomething() { lock(LockingObject) { //do something } } } What should we name LockingObject here? Also consider not just the name of the variable but how it looks in-code when locking. I've seen various examples, but seemingly no solid go-to advice: Plenty of usages of SyncRoot (and variations such as _syncRoot). Code Sample: lock(SyncRoot), lock(_syncRoot) This appears to be influenced by VB's equivalent SyncLock statement, the SyncRoot property that exists on some of the ICollection classes and part of some kind of SyncRoot design pattern (which arguably is a bad idea) Being in a C# context, not sure if I'd want to have a VBish naming. Even worse, in VB naming the variable the same as the keyword. Not sure if this would be a source of confusion or not. thisLock and lockThis from the MSDN articles: C# lock Statement, VB SyncLock Statement Code Sample: lock(thisLock), lock(lockThis) Not sure if these were named minimally purely for the example or not Kind of weird if we're using this within a static class/method. Several usages of PadLock (of varying casing) Code Sample: lock(PadLock), lock(padlock) Not bad, but my only beef is it unsurprisingly invokes the image of a physical "padlock" which I tend to not associate with the abstract threading concept. Naming the lock based on what it's intending to lock Code Sample: lock(messagesLock), lock(DictionaryLock), lock(commandQueueLock) In the VB SyncRoot MSDN page example, it has a simpleMessageList example with a private messagesLock object I don't think it's a good idea to name the lock against the type you're locking around ("DictionaryLock") as that's an implementation detail that may change. I prefer naming around the concept/object you're locking ("messagesLock" or "commandQueueLock") Interestingly, I very rarely see this naming convention for locking objects in code samples online or on StackOverflow. Question: What's your opinion generally about naming private locking objects? Recently, I've started naming them ThreadLock (so kinda like option 3), but I'm finding myself questioning that name. I'm frequently using this locking pattern (in the code sample provided above) throughout my applications so I thought it might make sense to get a more professional opinion/discussion about a solid naming convention for them. Thanks!

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• Don Knuth and MMIXAL vs. Chuck Moore and Forth -- Algorithms and Ideal Machines -- was there cross-pollination / influence in their ideas / work?

  - by AKE

  Question: To what extent is it known (or believed) that Chuck Moore and Don Knuth had influence on each other's thoughts on ideal machines, or their work on algorithms? I'm interested in citations, interviews, articles, links, or any other sort of evidence. It could also be evidence of the form of A and B here suggest that Moore might have borrowed or influenced C and D from Knuth here, or vice versa. (Opinions are of course welcome, but references / links would be better!) Context: Until fairly recently, I have been primarily familiar with Knuth's work on algorithms and computing models, mostly through TAOCP but also through his interviews and other writings. However, the more I have been using Forth, the more I am struck by both the power of a stack-based machine model, and the way in which the spareness of the model makes fundamental algorithmic improvements more readily apparent. A lot of what Knuth has done in fundamental analysis of algorithms has, it seems to me, a very similar flavour, and I can easily imagine that in a parallel universe, Knuth might perhaps have chosen Forth as his computing model. That's the software / algorithms / programming side of things. When it comes to "ideal computing machines", Knuth in the 70s came up with the MIX computer model, and then, collaborating with designers of state-of-the-art RISC chips through the 90s, updated this with the modern MMIX model and its attendant assembly language MMIXAL. Meanwhile, Moore, having been using and refining Forth as a language, but using it on top of whatever processor happened to be in the computer he was programming, began to imagine a world in which the efficiency and value of stack-based programming were reflected in hardware. So he went on in the 80s to develop his own stack-based hardware chips, defining the term MISC (Minimal Instruction Set Computers) along the way, and ending up eventually with the first Forth chip, the MuP21. Both are brilliant men with keen insight into the art of programming and algorithms, and both work at the intersection between algorithms, programs, and bare metal hardware (i.e. hardware without the clutter of operating systems). Which leads me to the headlined question... Question:To what extent is it known (or believed) that Chuck Moore and Don Knuth had influence on each other's thoughts on ideal machines, or their work on algorithms?

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• ArchBeat Link-o-Rama for December 6, 2012

  - by Bob Rhubart

  Above and Beyond with the A-Team Maybe it's the coffee… If you follow this blog you've probably noticed that I regularly feature posts from members of the Oracle Fusion Middleware Architecture team, otherwise known as the A-Team. One of those bloggers, someone identified only as "fip" who writes on the A-Team SOA blog, went above and beyond on Dec 4, publishing a total of four substantial technical posts in a single day, each one worth a look: Retrieve Performance Data from SOA Infrastructure Database Configure Oracle SOA JMSAdatper to Work with WLS JMS Topics How to Achieve OC4J RMI Load Balancing Using BPEL Performance Statistics to Diagnose Performance Bottlenecks Web Service Example - Part 3: Asynchronous | The Oracle ADF Mobile Blog Part 3 in this series from the Oracle ADF Mobile blog looks at "firing the web service asynchronously and then filling in the UI when it completes." Denis says, "This can be useful when you have data on the device in a local store and want to show that to the user while the application uses lazy loading from a web service to load more data." ADF Mobile - Implementing Reusable Mobile Architecture | Andrejus Baranovskis "Reusability was always a strong part of ADF," says Oracle ACE Director Andrejus Baranovskis. "The same high reusability level is supported now in ADF Mobile." The objective of this post is "to prove technically that [the] reusable architecture concept works for ADF Mobile." Basic is Best | Eric Stephens "The world we live in and enterprises we strive to transform with enterprise architecture are complicated organisms, much like the human body," says Oracle Enterprise Architect Eric Stephens. "But sometimes a simple solution is the best approach...Whatever level of abstraction you are working at, less is more." Selling Federal Enterprise Architecture | Ted McLaughlan "EA must be 'sold' directly to the communities that matter from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration, " explains Ted McLaughlan. And that's true for any organization. Avoiding the "I'm Spartacus" Scenario in SOA | Ben Wilcock "This ‘SOA Spartacus’ scenario usually occurs quite soon after SOA is articulated as the primary strategic direction of the programme," says Ben Wilcock, "but before the organisation’s SOA capability is mature enough to understand what is meant by SOA, and how it should be designed and delivered." In such cases, perhaps the "A" in SOA is missing, no? Thought for the Day "It makes me feel guilty that anybody should have such a good time doing what they are supposed to do." — Charles Eames (1907–1978) Source: SoftwareQuotes.com

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• Best practices for logging and tracing in .NET

  - by Levidad

  I've been reading a lot about tracing and logging, trying to find some golden rule for best practices in the matter, but there isn't any. People say that good programmers produce good tracing, but put it that way and it has to come from experience. I've also read similar questions in here and through the internet and they are not really the same thing I am asking or do not have a satisfying answer, maybe because the questions lack some detail. So, folks say that tracing should sort of replicate the experience of debugging the application in cases where you can't attach a debugger. It should provide enough context so that you can see which path is taken at each control point in the application. Going deeper, you can even distinguish between tracing and event logging, in that "event logging is different from tracing in that it captures major states rather than detailed flow of control". Now, say I want to do my tracing and logging using only the standard .NET classes, those in the System.Diagnostics namespace. I figured that the TraceSource class is better for the job than the static Trace class, because I want to differentiate among the trace levels and using the TraceSource class I can pass in a parameter informing the event type, while using the Trace class I must use Trace.WriteLineIf and then verify things like SourceSwitch.TraceInformation and SourceSwitch.TraceErrors, and it doesn't even have properties like TraceVerbose or TraceStart. With all that in mind, would you consider a good practice to do as follows: Trace a "Start" event when begining a method, which should represent a single logical operation or a pipeline, along with a string representation of the parameter values passed in to the method. Trace an "Information" event when inserting an item into the database. Trace an "Information" event when taking one path or another in an important if/else statement. Trace a "Critical" or "Error" in a catch block depending on weather this is a recoverable error. Trace a "Stop" event when finishing the execution of the method. And also, please clarify when best to trace Verbose and Warning event types. If you have examples of code with nice trace/logging and are willing to share, that would be excelent. Note: I've found some good information here, but still not what I am looking for: http://msdn.microsoft.com/en-us/magazine/ff714589.aspx Thanks in advance!

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• Star rating not showing in rich snippets

  - by Danny R

  We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving Google some time to index the site, it has updated the breadcrumbs and meta descriptions for our review pages, but the stars are still not showing. This is currently how it appears on a Google search (link to the actual page: http://www.betterthanreviews.com/home-security/livewatch): This is what the Rich Snippets is supposed to look like, and how it appears in Google's testing tool: More context: As seen in our html, we are using schema.org language. We initially were using schema.org/Corporation for the site, but we now have the page labeled as schema.org/HomeAndConstructionBusiness because Google will not show star ratings for the Corporation language. However, in our Webmaster Tools, the Structured Data is still showing the Corporation language, which could be a potential issue. Here is a look at some of the coding that we used. But it can be looked at closer by inspecting the element: <div class="aggregate-rating" itemprop="aggregateRating" itemscope="" itemtype="http://schema.org/AggregateRating"> <div class="review row_fluid" itemprop="review" itemscope="" itemtype="http://schema.org/Review"> <div class="row_fluid rating" itemprop="reviewRating" itemscope="" itemtype="http://schema.org/Rating"> <meta content="4.5" itemprop="ratingValue" title="4.5 out of 5 stars" class="star-rating-readonly"> <meta content="2013-12-05" itemprop="datePublished"> <p class="review-headline" itemprop="headline">Way better than my previous system</p> <div> <p class="reviewer" itemprop="author">Scott H. </p> <span class="bullet">•</span> <p class="created_at">2 months ago</p> <p class="content" itemprop="description">I love it! The experience I have had so far is extremely positive. I had another alarm system before and I didn't like it but this one is really nice. I am telling everybody about it.</p> </div> </div> Any suggestions for how to fix this?

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• Script For Detecting Availability of XMLHttp in Internet Explorer

  - by Duncan Mills

  Having the XMLHttpRequest API available is key to any ADF Faces Rich Client application. Unfortunately, it is possible for users to switch off this option in Internet Explorer as a Security setting. Without XMLHttpRequest available, your ADF Faces application will simply not work correctly, but rather than giving the user a bad user experience wouldn't it be nicer to tell them that they need to make some changes in order to use the application?  Thanks to Blake Sullivan in the ADF Faces team we now have a little script that can do just this. The script is available from https://samplecode.oracle.com here - The attached file browserCheck.js is what you'll need to add to your project.The best way to use this script is to make changes to whatever template you are using for the entry points to your application. If you're not currently using template then you'll have to make the same change in each of your JSPX pages. Save the browserCheck.js file into a /js/ directory under your HTML root within your UI project (e.g. ViewController)In the template or page, select the <af:document> object in the Structure window. From the right mouse (context) menu choose Facet and select the metaContainer facet.Switch to the source code view and locate the metaContainer facet. Then insert the following lines (I've included the facet tag for clarity but you'll already have that):      <f:facet name="metaContainer">        <af:resource type="javascript"                      source="/js/browserCheck.js"/>        <af:resource type="javascript">           xmlhttpNativeCheck(                     "help/howToConfigureYourBrowser.html");        </af:resource>      </f:facet>Note that the argument to the xmlhttpNativeCheck function is a page that you want to show to the user if they need to change their browser configuration. So build this page in the appropriate place as well. You can also just call the function without any arguments e.g. xmlhttpNativeCheck(); in which case it will pop up default instructions for the user to follow, but not redirect to any other page.

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• Social Analytics and the Customer

  - by David Dorf

  Many successful retailers put the customer at the center of everything they do, so its important that the customer is modeled correctly across all their systems.  The path to omni-channel starts and ends with the customer so at ARTS, our next big project is focused on ensuring a consistent representation of customers across our transactional data model, datawarehouse model, and XML schemas.  Further, we've started a new whitepaper that describes how Big Data and Social Media Analytics should be leveraged by retailers to add and additional level of customer insight. Let's start by taking a closer look at the meaning of social analytics.  Here's my definition: Social Analytics, in the retail context, describes the analysis of data obtained from social media sources in an effort to better comprehend and interact with the community of consumers.  This discipline seeks to understand what’s being said by the community about brands and products (“monitoring”), as well as understand the behaviors of those in the community (“profiling”).  The results are used to enforce the brand image, improve product decisions, and better focus marketing, all of which lead to increased sales. To help illustrate the facets of social analytics, I drew the diagram below which was originally published by Retail Touchpoints. There are lots of tools on the market that allow retailers to monitor social media for brand and product mentions.  These include analysis of sentiment, reach, share of voice, engagement, etc.  When your brand is mentioned, good or bad, its an opportunity to engage with the customer and possibly lead to a sale.  Because products are not always unique, its much more difficult to monitor product mentions, but detecting product trends early can help a retailer make better merchandising decisions, especially in fashion. Once a retailer understands what's being said, the next step is learn more about who's saying it.  That involves profiling customers beyond simple demographics to understand their motivations.  Much can be learned from patterns, and even more when customers voluntarily share their data.  Knowing that a customer is passionate about, for example, mountain biking allows the retailer to make relevant offers on helmets, ask for opinions on hydration, and help spread marketing messages. Social analytics has many facets that benefit retailers, some of which are easy but many of which are hard.  Its important for the CMO and CIO to work closely together to plan for these capabilities and monitor the maturity of tools on the market.  This is an area that will separate winners from losers.

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• SQL Server PowerShell Provider follows the Version of PowerShell on the Host and other errata

  - by BuckWoody

  There may be some misunderstanding on how the PowerShell Provider for SQL Server works. I’ve written an article or two explaining that you can use PowerShell with SQL Server, without having the SQL Server 2008 (or higher) provider around. After all, PowerShell just uses .NET, and SQL Server “Server Management Objects” or SMO listen to that interface as well. In SQL Server 2008 and higher we created a “MiniShell” for PowerShell that gives you the ability to treat a SQL Server Instance as a drive (called a “Provider” or path or drive) and a few commands (called command-lets). Using these two simple constructs you can move around SQL Server quickly and work with the objects it holds. I read the other day where someone stated that we had “re-compiled” PowerShell, so that you would have version 1.0 from SQL Server and 2.0 on your new server. Not so! Drop to a SQLPS prompt and a PowerShell prompt and type this in each: $PSVersionTable They should return the same value. You can think of a MiniShell as simply a compiled “profile” that gives you those providers and command-lets automatically – that’s all. In fact, you can load the SMO libraries yourself without the SQL Server 2008 Provider anywhere in sight. I do this all the time, since the MiniShell also has other restrictions. Also remember that if you run a PowerShell script as a SQL Agent Job step type (in 2008 and higher) that you’re running under the context of the account that starts Agent – I think most folks know this, but it’s good to keep in mind. There’s a re-written section of Books Online that goes over working with this very nicely – also covers the question “How to I connect to another server using the SQL Server PowerShell Provider” (hint: It’s just CD) and “How do I load all the SMO stuff if I don’t want to use the Provider” and more. Be sure and check out the note at the bottom that explains the firewall exceptions you’ll need to enable to CD to that remote server. Here’s that link: http://msdn.microsoft.com/en-us/library/cc281947.aspx Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Keybindings for individual letter keys (not modifier-combinations) on a GtkTextView widget (Gtk3 and PyGI)

  - by monotasker

  I've been able to set several keybord shortcuts for a GtkTextView and a GtkTextEntry using the new css provider system. I'm finding, though, that I only seem to be able to establish keybindings for combinations including a modifier key. The widget doesn't respond to any bindings I set up that use: the delete key the escape key individual letter or punctuation keys alone Here's the code where I set up the css provider for the keybindings: #set up style context keys = Gtk.CssProvider() keys.load_from_path(os.path.join(data_path, 'keybindings.css')) #set up style contexts and css providers widgets = {'window': self.window, 'vbox': self.vbox, 'toolbar': self.toolbar, 'search_entry': self.search_entry, 'paned': self.paned, 'notelist_treeview': self.notelist_treeview, 'notelist_window': self.notelist_window, 'notetext_window': self.notetext_window, 'editor': self.editor, 'statusbar': self.statusbar } for l, w in widgets.iteritems(): w.get_style_context().add_provider(keys, Gtk.STYLE_PROVIDER_PRIORITY_USER) Then in keybindings.css this is an example of what works: @binding-set gtk-vi-text-view { bind "<ctrl>b" { "move-cursor" (display-lines, -5, 0) }; /* 5 lines up */ bind "<ctrl>k" { "move-cursor" (display-lines, -1, 0) }; /* down */ bind "<ctrl>j" { "move-cursor" (display-lines, 1, 0) }; /* up */ } Part of what I'm trying to do is just add proper delete-key function to the text widgets (right now the delete key does nothing at all). So if I add a binding like one of these, nothing happens: bind "Delete" { "delete-selection" () }; bind "Delete" { "delete-from-cursor" (chars, 1) }; The other part of what I want to do is more elaborate. I want to set up something like Vim's command and visual modes. So at the moment I'm just playing around with (a) setting the widget to editable=false by hitting the esc key; and (b) using homerow letters to move the cursor (as a proof-of-concept exercise). So far there's no response from the escape key or from the letter keys, even though the bindings work when I apply them to modifier-key combinations. For example, I do this in the css for the text-widget: bind "j" { "move-cursor" (display-lines, 1, 0) }; /* down */ bind "k" { "move-cursor" (display-lines, -1, 0) }; /* up */ bind "l" { "move-cursor" (logical-positions, 1, 0) }; /* right */ bind "h" { "move-cursor" (logical-positions, -1, 0) }; /* left */ but none of these bindings does anything, even if other bindings in the same set are respected. What's especially odd is that the vim-like movement bindings above are respected when I attach them to a GtkTreeView widget for navigating the tree-view options: @binding-set gtk-vi-tree-view { bind "j" { "move-cursor" (display-lines, 1) }; /* selection down */ bind "k" { "move-cursor" (display-lines, -1) }; /* selection up */ } So it seems like there are limitations or overrides of some kind on keybindings for the TextView widget (and for the del key?), but I can't find documentation of anything like that. Are these just things that can't be done with the css providers? If so, what are my alternatives for non-modified keybindings? Thanks.

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• Creating the Completely Customized World Just for YOU

  - by divya.malik

  OK so not a customized world, but do you know what goes into creating that customized web store front for you? How do you get those additional offers from vendors when you call in for service or when you are browsing a storefront. This is what is has been happening behind the scenes.  When a customer calls in a contact center for service, at the end of the conversation, they are offered a new product, or service. But what just transpired was that the CRM system that was in place had routed the call to the right agent, the agent got the pop up screen with the customer information, and the call request  was handled. Then came the decision point to cross-sell and up-sell, The agent got some recommended offers that were created based on analyzed data (this data had been put into a data warehouse, modeled, profiled and rules were implemented e.g.. People with profile X like product Y).  But with this system, what happens is that analytics can be applied to a very small subset. Now comes Real Time Decisioning (RTD), this helps companies make optimal decisions in the context of transactional systems. It enables companies to improve business processes with real time intelligence on every single transaction. RTD is like a service plug-in that you put at the back of your transactional systems and that you  ping to get a recommendation.  It listens to business process flows and data moving through the process, getting all that data, processes all that you can do with that data, and gives out out various offers. It takes a process centric view of analytics rather than just a data centric view. It continuously observes and learns from ever-changing customer behavior and applies those insights to providing real-time decisions and recommendations at any customer touch point. At Oracle we define Real Time Decisioning as “ The solution that addresses a business issue faced by all organizations : how to make accurate decisions, using the most up to date information, in real time…consistently and in large volumes”. Here is a video on recommendation engines that are benefiting from real time decisioning today and see how it is helping online vendors.

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• Brightness Crash and Fan issues in 12.04.1

  - by S.A. McIntosh

  I would just like to state beforehand that I am a total novice in using Ubuntu when it comes to the more complex issues. So I thought it would be best to finally come here and ask for help before being re-directed or closed out for a solution. I have already looked high and low on this board for one but nothing came up for my particular case, so I might as well take a shot asking for the first time here. This is what I have at the moment: -Dell Insprion 1764 w/ 64-bit Intel i5 Core -Dual Boot: Windows 7/Ubuntu 12.04.1 32-bit (from 12.04 install) -Unity shell -Linux kernel: 3.2.0-32 generic-pae ...and this is my fglrxinfo: OpenGL vendor string: Advanced Micro Devices, Inc. OpenGL renderer string: ATI Mobility Radeon HD 5000 Series OpenGL version string: 4.2.11627 Compatibility Profile Context The one issue I have with using Ubuntu is brightness. With the driver in every time I use the slider in the brightness and lock settings or use the keyboard function, it freezes, goes black and comes up with a scrambled colors page like this in the video. So I have looked all over this board and the web for answers looking for a solution that might have an answer. This is what I have done so far to fix this: -First Solution: Looking around, I found this small fix using terminal: sudo gedit /etc/rc.local followed by adding this into "rc.local" echo # > /sys/class/backlight/acpi_video0/brightness This works rarely with the graphics driver still in and I often get lucky say during restart but reboot would only snap back the brightness at max. -Second Solution Simply remove the graphics driver while leaving the solution of first behind. This solves the issue but results in having the monitor flicker and flash at startup which in itself is not a problem to me but maybe not so good for monitor health. Also it causes the fan to speed up throughout the session and render any program that needs the driver useless. -Third Solution This is the most obvious. Just simply use the brightness on AMD Catalyst Control Center software that came with the driver, and I can say that it's form of brightness is HORRIBLE compared to the actual settings. Which leads up to where I am now, back to the driver to stop the fan speed-up and seems that the only solution to the brightness crash is to use the keyboard-controlled brightness at the login screen NOT the desktop if I want the issued effect but will just snap at max bright again if I restart. Fan speed problem is dealt with but now run the risk of crashing my computer if I so much touch the brightness settings. Speaking of which I found this on launchpad and it seems that the issue has been going far since June of 2012. Any help, redirect link or reference would be greatly appreciated. Thank you.

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• How to recover from finite-state-machine breakdown?

  - by Earl Grey

  My question may seems very scientific but I think it's a common problem and seasoned developers and programmers hopefully will have some advice to avoid the problem I mention in title. Btw., what I describe bellow is a real problem I am trying to proactively solve in my iOS project, I want to avoid it at all cost. By finite state machine I mean this I have a UI with a few buttons, several session states relevant to that UI and what this UI represents, I have some data which values are partly displayed in the UI, I receive and handle some external triggers (represented by callbacks from sensors). I made state diagrams to better map the relevant scenarios that are desirable and alowable in that UI and application. As I slowly implement the code, the app starts to behave more and more like it should. However, I am not very confident that it is robust enough. My doubts come from watching my own thinking and implementation process as it goes. I was confident that I had everything covered, but it was enough to make a few brute tests in the UI and I quickly realized that there are still gaps in the behavior ..I patched them. However, as each component depends and behaves based on input from some other component, a certain input from user or some external source trigers a chain of events, state changes..etc. I have several components and each behave like this Trigger received on input - trigger and its sender analyzed - output something (a message, a state change) based on analysis The problem is, this is not completely selfcontained, and my components (a database item, a session state, some button's state)...COULD be changed, influenced, deleted, or otherwise modified, outside the scope of the event-chain or desirable scenario. (phone crashes, battery is empty phone turn of suddenly) This will introduce a nonvalid situation into the system, from which the system potentially COULD NOT BE ABLE to recover. I see this (althought people do not realize this is the problem) in many of my competitors apps that are on apple store, customers write things like this "I added three documents, and after going there and there, i cannot open them, even if a see them." or "I recorded videos everyday, but after recording a too log video, I cannot turn of captions on them.., and the button for captions doesn't work".. These are just shortened examples, customers often describe it in more detail..from the descriptions and behavior described in them, I assume that the particular app has a FSM breakdown. So the ultimate question is how can I avoid this, and how to protect the system from blocking itself? EDIT I am talking in the context of one viewcontroller's view on the phone, I mean one part of the application. I Understand the MVC pattern, I have separate modules for distinct functionality..everything I describe is relevant to one canvas on the UI.

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• BPM ADF Task forms. Checking whether the current user is in a BPM Swimlane

  - by Christopher Karl Chan

  @page { margin: 0.79in } P { margin-bottom: 0.08in } --Focus So this blog entry will focus on BPM Swimlane roles and users from a ADF context. So we have an ADF Task Details Form and we are in the process of making it richer and dynamic in functionality. A common requirement could be to dynamically show different areas based on the user logged into the workspace. Perhaps even we want to know even what swim-lane role the user belongs to. It is is a little bit harder to achieve then one thinks unless you know the trick. The Challenge The tricky part here is that the ADF Task Details Form is in fact part of a separate J2EE application to the main workspace. So if you try to use Java or Expression Language to get the logged in user you will only find anonymous and none of the BPM Roles you will be expecting. So what to do? The Magic First add the BC4J Security library to your view project. Then Restart JDeveloper. Now find the web.xml file in the view project of your ADF Task Details Application and look for the JpsFilter section. Then add in the following section. <init-param> <param-name>application.name</param-name> <param-value>OracleBPMProcessRolesApp</param-value></init-param> This will link your application to that of the BPM workspace. Then in your dynamic part of your ADF form you can now check whether the user logged into the BPM Workspace belongs in a BPM swim-lane in any BPM process. The best way to do this is by using expression language in the JSF page itself. Here I am simply changing the rendered flag to either true or false and thereby hiding or showing a section. Perhaps you are re-using the same form for a task in an approver swim-lane and ordinary user swimlane. So we only want the approver to see this field. So call the built in function to check if the user is a member of the BPM swim-lane role. The name of the role must be of the syntax BPMProject.RoleName <af:outputText value="This will only be rendered when the user is part of the BPM Swimlane Role rendered="#{securityContext.userInRole['BPMProjectName.Rolename']}"/> Now you must redeploy your ADF Task Form project Now (in the image above) the text will ONLY get rendered in the Task Details Form only if the user logged into the workspace is a member of the swimlane Unsecure of the BPM project SimpleTask

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• links for 2011-02-08

  - by Bob Rhubart

  When It Comes to Data Integration, Oracle Is the Right Choice (tags: ping.fm) When It Comes to Data Integration, Oracle Is the Right Choice (tags: ping.fm) Webcast: Webcast: Deploy Oracle VM Templates for Oracle E-Business Suite and Oracle PeopleSoft Enterprise Applications. Feb 15. Event Date: 02/15/2011 9:00am PT / Noon ET. Featured Speakers: Adam Hawley (Oracle Senior Director, Product Management, Virtualization), Ivo Dujmovic (Oracle Director, Technology Integration), Greg Kelly (Oracle Product Strategy Manager - PeopleTools). (tags: oracle virtualization peoplesoft) Webcast: Managing Oracle Exadata with Oracle Enterprise Manager 11g Thursday, February 10, 2011 - 10 a.m. PT/1 p.m. ET. Ask Oracle experts questions and learn firsthand how to efficiently manage all stages of Oracle Exadata’s lifecycle, from testing to deployment. (tags: oracle exalogic enterprisemanager) Arthur Cole: Winning the Consolidated Data Center Future | ITBusinessEdge.com "According to InformationWeek, the amount of data under management is increasing by about 20 percent per year, with some organizations having to deal with 50 percent or more. That means capacity needs to double every two or three years." - Arthur Cole (tags: dataconsolidation enterprisearchitecture) Transformation of Product Management in Telecommunications for Rapid Launch of Next Generation Products (Telecommunications Architecture Corner) Raul Goycoolea's post examines "how enterprise product management enabled by PLM-based product catalogue solutions helps to launch next generation products rapidly in the context of the Telecommunication Industry." (tags: oracle otn enterprisearchitecture) Richard Veryard on Architecture: What is an EA vendor? "Even some people who insist that enterprise architecture shouldn't be thought of as merely software architecture seem to think that 'tools' only means 'software tools.'" - Richard Veryard (tags: enterprisearchitecture) MDM for Tax Authorities (Oracle Master Data Management) "Tax Authorities face a multitude of IT challenges," says David Butler. "Compounding these issues is the fact that the IT architectures in operation at most revenue and collections agencies are very complex." (tags: oracle otn MDM ITarchitecture) Bernard Golden: How Cloud Computing Changes IT Staffs | CIO.com | CIO.com "Enterprise architects become more important" tops Bernard's list of changes. (tags: cloudcomputing staffing cio enterprisearchitecture) Martijn Linssen: Social Enterprise Magic Quadrant "Revolutions usually go wrong, where evolutions usually go right." - Martijn Linssen (tags: socialcomputing enterprise2.0) Why Do IT Roles Fail? | CIO "The roles that come up most often are the ones that are not directly building or maintaining systems. These include architecture, planning, vendor management, relationship management, PMO, and security." - Marc Cecere (tags: softwarearchitecture technologyroles) We're Hiring! - Server and Desktop Virtualization Product Management (Oracle's Virtualization Blog) Adam Hawley with information on an opportunity for qualified job seekers. (tags: oracle otn employment virtualization)

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• Web Experience Management: Segmentation & Targeting - Chalk Talk with John

  - by Michael Snow

  Today's post comes from our WebCenter friend, John Brunswick.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Having trouble getting your arms around the differences between Web Content Management (WCM) and Web Experience Management (WEM)?  Told through story, the video below outlines the differences in an easy to understand manner. By following the journey of Mr. and Mrs. Smith on their adventure to find the best amusement park in two neighboring towns, we can clearly see what an impact context and relevancy play in our decision making within online channels.  Just as when we search to connect with the best products and services for our needs, the Smiths have their grandchildren coming to visit next week and finding the best park is essential to guarantee a great family vacation.  One town effectively Segments and Targets visitors to enhance their experience, reducing the effort needed to learn about their park. Have a look below to join the Smiths in their search.    Learn MORE about how you might measure up: Deliver Engaging Digital Experiences Drive Digital Marketing SuccessAccess Free Assessment Tool

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