Managing Social Relationships for the Enterprise – Part 1
- by Michael Hylton
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Reggie Bradford, Senior Vice President, Oracle
Today, Mark
Hurd, President of Oracle, Thomas Kurian,
Executive Vice President of Oracle and I discussed the strategic importance of how social
media is impacting the enterprise and how it is changing the way customers,
prospects employees and investors interact with brands worldwide.
Oracle understands that the consumer is in control and as
such, brands must evolve and change to meet growing needs. In addition,
according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now
average 178 corporate-owned social media accounts. When Oracle added leading
social marketing, listening analytics and development tools from Vitrue,
Collective
Intellect and Involver
to its Oracle’s Cloud Services Suite we
went beyond providing a single set of tools. We developed an entire framework
to include a comprehensive social
relationship management suite to help companies move beyond the social
enterprise and achieve the social-enabled enterprise.
The fundamental shift from transaction to engagement means
that enterprises need not only a social strategy, but should also ensure that
the information and data received from social initiatives flow back to
marketing, sales, support and service. Doing so enables companies to deliver a
proactive and compelling experience and provides analytics to turn engagement
into opportunity – and ultimately that opportunity into revenue.
On September 13, 2012, I am delighted to sit down with
Jeremiah to further the discussion about how enterprises are addressing social
media strategies and managing content. In addition, we will be taking your questions after the
webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to
submit questions and follow the conversation. I look forward to speaking with
you and answering your questions online.
For more information about becoming a social-enabled
enterprise, visit www.oracle.com/social.
And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.
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