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• How does affliate marketing work, technically?

  - by Ron Gonzales

  There are lots of companies like Commision Junction that let you sell other people's products for a commission. How do these programs work, technically? Ie, are you simply given a link to the product you want to sell with an embedded ID in the URL? Does it involve cookies somehow? Do you take the order yourself and forward the information to the actual supplier of the goods/services? And how do you know if the program or the 'affliate network' isn't ripping you off by not creditting you for a sale?

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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• A Modern Marketing Marvel: Eloqua Experience 2013

  - by kristin.jellison

  Hey there, partners— You’d be hard pressed to find a more convincing example of modern marketing than the one that descended upon San Francisco last week. We’re talking about Eloqua Experience 2013, of course. It is remarkable that a marketing technology conference has become a case study in successful 21st-century marketing practices. Eloqua Experience 2013 (#EE13) was all about customer-focused, targeted messaging, multichannel content, analytics and real-time multiscreen engagement. It made for a busy, yet interactive experience for over 2,000 eager attendees. This year’s event brought together some of the world’s most innovative marketers for three days of immersive sessions covering marketing best practices, customer stories and deep-dive technical classes. With 70 breakout sessions, product announcements, and a special conversation with Vince Gilligan, creator and executive producer of “Breaking Bad,” #EE13 brought a lot of critical marketing news to light. Oracle’s goal: to make sure our partners stay updated. As you know, Eloqua joined Oracle in late 2012, further rounding out our Customer Experience applications platform. Eloqua is a marketing automation solution and marketing cloud centerpiece that partners can use to target the right buyers, easily execute campaigns, bring leads to sales and bring in high ROIs. The resources below will help you stay on top of the industry’s best practices for marketing, plus all the advantages Eloqua can bring to partners. Partner Opportunities and Strategy with Eloqua The latest Eloqua partner strategy. Interview with Oracle Eloqua GM Kevin Akeroyd on Eloqua Experience A short recap of 2013’s Experience. Eloqua Product Announcements John Stetic, VP of Products for Oracle Eloqua, highlights the top product news, including a new profiler app and the ability to integrate display advertising into multichannel campaigns. Eloqua Experience Highlight Reel See what all the bustle was about. Eloqua Experience Session Overviews A quick look at what the keynote and breakout sessions covered, with links to session content. Modern Marketing Essentials Library Tips, blueprints, and strategies for success based on the 5 Tenets of Modern Marketing. Over and out, Your OPN Marketing Allies

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• Neuer Wegweiser zu professionellem Marketing: Das A&C Kursbuch 2012 ist da!

  - by A&C Redaktion

  Die Oracle Partner sind Profis: Enormes Know-how, Spezialwissen und langjährige Erfahrung sind ihr Kapital. Doch all das hilft wenig, wenn Unternehmen nicht kontinuierlich mit ihren Produkten, Dienstleistungen und USPs sichtbar sind. Zum Marketing-Experten müssen Sie aber nicht werden – dafür gibt es Oracle A&C Marketing. Wir unterstützen Sie mit einem umfangreichen Spektrum ausgefeilter, aktueller Instrumente, die wir in Zusammenarbeit mit Spezialisten der Branche entwickelt haben.Im Kursbuch 2012 sind die verschiedenen Möglichkeiten anschaulich dargestellt, wie Partner und Oracle gemeinsam erfolgreiche Marketing-Aktivitäten durchführen können. Ganz nach Wunsch und eigenen Kapazitäten können Sie zwischen drei Formen der Kooperation wählen: Oracle led Activities werden federführend von Oracle gestaltet und vom Partner durch einen variablen Beitrag unterstützt. Joint Activities sind gemeinsame Projekte, bei denen die Partner und Oracle sich zu etwa gleichen Teilen einbringen. Partner-led Activities hingegen liegen in der Verantwortung eines Partners und Oracle ist unterstützend dabei. Außerdem dient das Kursbuch als Wegweiser zu konkreten Marketing-Materialien von Oracle und den Angeboten unserer Value Added Distributors, die den Partner Zeit und Geld sparen. Mit welchen der Maßnahmen Sie Ihre individuellen Ziele am besten erreichen, entscheiden Sie selbst – von der direkten Lead-Generierung via Telemarketing über gemeinsame Kampagnen und Events bis hin zu Tipps und Tricks für das individuelle Marketing Ihres Unternehmens. Hier geht’s zum digitalen Kursbuch 2012,die Printversion schicken wir Ihnen gerne zu.

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• DNNWorld 2012, The Trailer

  - by Chris Hammond

  Some people in the asp.net community love to hate on DotNetNuke ( see Shaun's latest blog post comments ), that’s fine, the rest of us are off having a good time with it and the community! Check out the trailer for DNNWorld 2012, coming up in Orlando Florida in October (you can register for DNN World at http://dnnworld.dotnetnuke.com ). For those of you who love to hate on DNN, I challenge you to give it another look. A lot has changed with the platform in the past 10 years, most recently in the...(read more)

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• Approaching events #mstc11 #ppws #sqlbits

  - by Marco Russo (SQLBI)

  The spring season is always full of events and I’m just preparing for a number of them. First of all, we are getting very good interest for the PowerPivot Workshop in Copenhagen on 21-22 March 2011. Tomorrow (Friday March 4) will be the last day to take advantage of the Early Bird rate for this date. We will also participate to an evening meeting of local user groups on March 21 in Copenhagen, more news about this in the next few days. Other scheduled dates are in Dublin (28-29 March 2011) and in...(read more)

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• Roll your own free .NET technical conference

  - by Brian Schroer

  If you can’t get to a conference, let the conference come to you! There are a ton of free recorded conference presentations online… Microsoft TechEd Let’s start with the proverbial 800 pound gorilla. Recent TechEds have recorded the majority of presentations and made them available online the next day. Check out presentations from last month’s TechEd North America 2012 or last week’s TechEd Europe 2012. If you start at http://channel9.msdn.com/Events/TechEd, you can also drill down to presentations from prior years or from other regional TechEds (Australia, New Zealand, etc.) The top presentations from my “View Queue”: Damian Edwards: Microsoft ASP.NET and the Realtime Web (SignalR) Jennifer Smith: Design for Non-Designers Scott Hunter: ASP.NET Roadmap: One ASP.NET – Web Forms, MVC, Web API, and more Daniel Roth: Building HTTP Services with ASP.NET Web API Benjamin Day: Scrum Under a Waterfall NDC The Norwegian Developer Conference site has the most interesting presentations, in my opinion. You can find the videos from the June 2012 conference at that link. The 2011 and 2010 pages have a lot of presentations that are still relevant also. My View Queue Top 5: Shay Friedman: Roslyn... hmmmm... what? Hadi Hariri: Just ‘cause it’s JavaScript, doesn’t give you a license to write rubbish Paul Betts: Introduction to Rx Greg Young: How to get productive in a project in 24 hours Michael Feathers: Deep Design Lessons ØREDEV Travelling on from Norway to Sweden... I don’t know why, but the Scandinavians seem to have this conference thing figured out. ØREDEV happens each November, and you can find videos here and here. My View Queue Top 5: Marc Gravell: Web Performance Triage Robby Ingebretsen: Fonts, Form and Function: A Primer on Digital Typography Jon Skeet: Async 101 Chris Patterson: Hacking Developer Productivity Gary Short: .NET Collections Deep Dive aspConf - The Virtual ASP.NET Conference Formerly known as “mvcConf”, this one’s a little different. It’s a conference that takes place completely on the web. The next one’s happening July 17-18, and it’s not too late to register (It’s free!). Check out the recordings from February 2011 and July 2010. It’s two years old and talks about ASP.NET MVC2, but most of it is still applicable, and Jimmy Bogard’s Put Your Controllers On a Diet presentation is the most useful technical talk I have ever seen. CodeStock Videos from the 2011 edition of this Tennessee conference are available. Presentations from last month’s 2012 conference should be available soon here. I’m looking forward to watching Matt Honeycutt’s Build Your Own Application Framework with ASP.NET MVC 3. UserGroup.tv User Group.tv was founded in January of 2011 by Shawn Weisfeld, with the mission of providing User Group content online for free. You can search by date, group, speaker and category tags. My View Queue Top 5: Sergey Rathon & Ian Henehan: UI Test Automation with Selenium Rob Vettor: The Repository Pattern Latish Seghal: The .NET Ninja’s Toolbelt Amir Rajan: Get Things Done With Dynamic ASP.NET MVC Jeffrey Richter: .NET Nuggets – Houston TechFest Keynote

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• Middleware Day at UK Oracle User Group Conference 2012

  - by JuergenKress

  Registration has opened for UK Oracle User Group Conference 2012, the UK’s largest Independent Oracle Technology & E-Business Suite conference from 3rd - 5th December, 2012. The conference will attract over 1,700 attendees from the UK and internationally. Spanning three days and featuring over 250 presentations which range from end-users telling their war stories to Oracle unveiling the latest product roadmaps. We have always been trusted to provide exceptional events with innovative content and renowned speakers and our 2012 event is no exception. It is just not our words, 95% of attendees from the last years conference, highly recommend the experience to other Oracle user. You can get an overview of the conference, listen what last year's delegates thought and explore the full agenda on the conference website: www.ukoug.org/ukoug2012. Join the UK Oracle User Group for ‘Middleware Sunday’ - an event packed with technical content for WebLogic administrators taking place on 2nd December the day before the start of UKOUG Conference 2012. The day has been organised by middleware enthusiasts Simon Haslam and Jacco Landlust and is free to UKOUG 2012 delegates. The content level will be pitched intermediate to advanced. So delegates are expected to be comfortable with WebLogic and its configuration terms, such as domains and managed servers. We will also have a fun, hands-on session for which you’ll need a quick laptop to join our mega-cluster! For more information visit the UKOUG 2012 website: www.ukoug.org/2012. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: simon Haslam,UK user group,middleware sunday,conference,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Detecting which MCUs to connect on an incoming conference

  - by Fábio Batista

  Hello, SO. I'm working with the OCS UCCAPI, developing a custom OCS client. I'm currently having a hard time detecting what "kind" of Conference my client is being invited to. Using the Office Communicator client, I can start "IM conferences" (by inviting more than 1 person and selecting "start a IM conversation") or "video conferences" (by selecting more than 1 person and selecting "start a video call"). The Office Communicator client, on the invitees' end, starts correctly the appropriate session (just IM, just Video or IM+Video). However, when receiving the conference invite on my custom client, there's no data about the kind of session I'm being invited. I need this information, in order to make a decision whether or not to connect to the AV MCU and capture/show video. I've tried already: When handling _IUccSessionManagerEvents.OnIncomingSession, parse the RemoteSessionDescription property on the UccIncomingInvitationEvent object: no luck, the only data about the conference modality is an element on the XML about the IM being enabled or not (<im available="true"> or <im available="false">), but nothing about the session having video available or not. When handling _IUccConferenceSessionEvents.OnEnter, check the Media property on the UccConferenceSession. Don't work, all media types are present (MESSAGE, AUDIO, VIDEO, DATA e TELEPHONY), regardless of the type of conference I'm being invited. Also when handling _IUccConferenceSessionEvents.OnEnter, check the Entities collection on the UccConferenceView object, to check which MCUs are enabled for this conference. Don't work either, all MUCs are listed as available (IM, AV, DATA and CONTROL), regardless of the type of conference I'm being invited. I'm running out of ideas. Some references I'm using: http://msdn.microsoft.com/en-us/library/bb664307.aspx http://msdn.microsoft.com/en-us/library/dd170830.aspx Thanks a lot.

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Richard Lefebvre

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Kathryn Perry

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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• video conference with multiple people simulteneously

  - by nextu

  Hi, Can some one tell me if I can video conference with multiple people simulteneously with skype or another FREE software on windows XP? Basically being able to see and interact with multiple persons on my monitor Thanks

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3 To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee Session Dell’s Hayden Mugford will speak on “The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are Integrated across CX Target Audience Session content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. Outcomes Customers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party! We’re hosting CX Central Fest:  a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. OpenWorld is a fabulous way for your customers to see all that Oracle Marketing Cloud has to offer. Pass on an invitation today. By Laura Vogel (Oracle) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Should Marketing departments have basic HTML skills?

  - by Phil.Wheeler

  Working within an organisation as part of the in-house site development team, a lot of my team's throughput is driven by the colouring-in (marketing) department. It is their responsibility to provide approved content and imagery for the features or enhancements that we include on each iteration of the company site. One thing I've noticed in this job and several previous ones is that the Marketing department is extremely particular about wording and presentation, but has little to no understanding of the actual medium with which they're working - the web. I find that my team is constantly making best guesses for various HTML attributes like image alt text, titles, rel tags, blockquote cite attributes and the like. How reasonable is it to expect that marketing departments have a strong understanding of the purpose of HTML metadata? Should it be the developer's job to remind and inform each time or are marketing departments falling behind the technology they're working with? What could I reasonably expect our marketing department to understand and provide every time with each new work request?

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• Middleware Day at UK Oracle User Group Conference 2012

  - by JuergenKress

  Registration has opened for UK Oracle User Group Conference 2012, the UK’s largest Independent Oracle Technology & E-Business Suite conference from 3rd - 5th December, 2012. The conference will attract over 1,700 attendees from the UK and internationally. Spanning three days and featuring over 250 presentations which range from end-users telling their war stories to Oracle unveiling the latest product roadmaps. We have always been trusted to provide exceptional events with innovative content and renowned speakers and our 2012 event is no exception. It is just not our words, 95% of attendees from the last years conference, highly recommend the experience to other Oracle user. You can get an overview of the conference, listen what last year's delegates thought and explore the full agenda on the conference website: www.ukoug.org/ukoug2012. Join the UK Oracle User Group for ‘Middleware Sunday’ - an event packed with technical content for WebLogic administrators taking place on 2nd December the day before the start of UKOUG Conference 2012. The day has been organised by middleware enthusiasts Simon Haslam and Jacco Landlust and is free to UKOUG 2012 delegates. The content level will be pitched intermediate to advanced. So delegates are expected to be comfortable with WebLogic and its configuration terms, such as domains and managed servers. We will also have a fun, hands-on session for which you’ll need a quick laptop to join our mega-cluster! For more information visit the UKOUG 2012 website: www.ukoug.org/2012. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: UK user group,middleware day,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• The biggest ADF conference "down under"

  - by Chris Muir

  While Oracle Open World is the place to be for ADF presentations, for Aussies living in Perth, San Francisco is a tad far away (believe me from experience, the 23hrs flight from PER-SYD-SFO is tedious).  That's why I'm very excited to see that the Australian Oracle User Group at this year's Perth conference is running its largest set of ADF presentation to date: 5! Okay, it doesn't compare to the 60 ADF sessions at OOW, but it's a small conference of around 300 people that runs for 2 days with 54 sessions total, not 40000 people that runs for 5 days with 1900+ sessions, so I think that's a good effort for a conference that's at the end of the earth! What's even better about this year's conference, is the AUSOUG conference is moving away from just consultants and Oracle staff presenting, but will also include customers presenting on ADF too.  This again proves Perth is a little ADF hotspot, which puts a tear to an ADF product manager's eye let me tell you ;-) The ADF sessions will include: Kevin Payne - JWH Group - ADF Mobile Application Development Matthew Carrigy - Department of Finance Western Australia - The times, they are a-changin’ - An Oracle Forms to JDeveloper ADF  Case Study Penny Cookson & Chris Noonan - Sage Computing Services - Impress your bosses with JDeveloper ADF dashboards on their iPads ...oh and... Chris Muir - Oracle Corporation - Speed-Dating Oracle JDeveloper 12c and Oracle ADF New Features  Chris Muir - Oracle Corporation - Develop Mobile Apps for Smart Devices: Converging Web and Native Applications You can check out the conference schedule here.  I hope you'll support these ADF presenters by attending the AUSOUG Perth conference, I look forward to seeing you there.

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• Pre-Conference Sessions at the PASS Summit

  - by andyleonard

  Introduction I have some thoughts on the selection of pre-conference and post-conference session presenters at the PASS Summit. PASS pre-conference and post-conference sessions are $395. Trainers and speakers in the various SQL Server fields (relational engine, business intelligence, etc.) are selected to deliver these day-long seminars before and (now) after each PASS Summit. I have attended a few and the quality and amount of the training easily justifies the $395 price tag. Full Disclosure I've...(read more)

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• TechEd NorthAmerica 2010 (and MS BI Conference 2010) Sessions

  - by Marco Russo (SQLBI)

  I just read the Dave Wickert post about his sessions about PowerPivot from Microsoft at TechEd 2010 in New Orleans (June 7-10, 2010) and there are at least two things I’d like to add. First of all, there is also another conference! In fact, this time the Microsoft Business Intelligence Conference 2010 is co-located with TechEd 2010 and all the BI sessions of TechEd…. are sessions of the MS BI Conference too! The second news is that there are many other sessions about PowerPivot at the conference!...(read more)

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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• Auszeichnung für Oracle beim Channel Marketing Award 2010: IT-Security Kampagne "Keine Aufregung" belegt 2. Platz

  - by A&C Redaktion

  Am 18. November wurde in Augsburg der Channel Marketing Award 2010 verliehen. Gesucht wurden die besten Kampagnen der IT-Branche, mit denen wirtschaftlich und kreativ herausragende Marketing-Aktivitäten rund um das Partner Business umgesetzt wurden. In der Kategorie With/Through Partner hat Oracle mit der IT-Security Kampagne www.keine-aufregung.de hinter Xerox den 2. Platz belegt! Damit verwies „Keine Aufregung", durchgeführt von Bozana Pistorius im Januar 2010, Kampagnen von IBM, Corel und E-Plus auf die Plätze. Bilder der Kampagnen sind hier zu finden. Die Berichterstattung zum CMA Award gibt es online bei IT-Business inklusive Video und Bildergalerie.   V.l.n.r.: Alexander Woelke (Woelke von der Brüggen), Sarah Olbrich (Woelke von der Brüggen), Bozana Pistorius (Oracle), Claudine Petit (Cloudbridge Consulting) und Werner Nieberle (Vogel IT Medien)

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• Hosts that allow email marketing?

  - by Ghost1227

  I work for a company that heavily relies on email marketing to make money and we're running into a problem. We are trying to spin up a new email server and are finding it difficult to find a hosting company that doesn't explicitly disallow any form of mass mailing, legitimate or otherwise! Our lists are all opt-in, so the legitimacy issues aren't a problem, and we comply 100% with CAN-SPAM laws, but that doesn't seem to matter to hosting companies. Does anyone else have experience in this market? Can anyone suggest hosting companies that either support ESPs or are at least mass-mailing friendly? I've done lookups on most of the big players in the field and it seems that all of them are hosting their own equipment, which is currently cost prohibitive for us.

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• Oracle Spatial User Conference, Directions, and the US Census

  - by stephen.garth

  This year's Oracle Spatial User Conference should be a winner, featuring new workshops and case studies presented by Oracle Spatial customers on applications as diverse as natural resource management, gold mining, the growing of wine grapes, and the United States Census. This podcast by Directions Media, official media sponsor of the Oracle Spatial User Conference, provides a glimpse of what's in store at the conference. In the podcast, Directions interviewed senior cartographers from the US Census Bureau to explore the enormous challenges of database management, mapping and spatial analysis associated with the 2010 US Census. The Oracle Spatial User Conference is in Phoenix, AZ on April 29, held in conjunction with the GITA Geospatial Infrastructure Solutions Conference. Register for the Oracle Spatial User Conference Listen to the Directions podcast on the 2010 US Census Find out more about Oracle Spatial var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• Call for Abstracts for the Fall Silverlight Connections Conference

  - by dwahlin

  We are putting out a call for abstracts to present at the Fall 2010 Silverlight Connections conference in Las Vegas, Nov 1-4, 2010. The due date for submissions is April 26, 2010. For submitting sessions, please use this URL: http://www.deeptraining.com/devconnections/abstracts Please keep the abstracts under 200 words each and in one paragraph. No bulleted items and line breaks, and please use a spell-checker. Do not email abstracts, you need to use the web-based tool to submit them. Please submit at least 3 abstracts. It will help your chances of being selected if you submitted 5 or more abstracts. Also, you are encouraged to suggest all-day pre or post conference workshops as well. We need to finalize the conference content and the tracks in just a few short weeks so we need your abstracts by April 26th. No exceptions will be granted on late submissions! Topics of interest include (but are not limited to): Silverlight Data and XML Technologies Customizing Silverlight Applications with Styles and Templates Using Expression Blend 4 Windows Phone 7 Application Development Silverlight Architecture, Patterns and Practices Securing Silverlight Applications Using WCF RIA Services Writing Elevated Trust Applications Anything else related to Silverlight You can use the URL above to submit sessions to Microsoft ASP.NET Connections, Silverlight Connections, Visual Studio Connections, or SQL Server Connections. Please realize that while we want a lot of the new and the cool, it's also okay to propose sessions on the more mundane "real world" stuff as it pertains to Silverlight. What you will get if selected: $500 per regular conference talk. Compensation for full-day workshops ranges from $500 for 1-20 attendees to $2500 for 200+ attendees. Coach airfare and hotel stay paid by the conference. Free admission to all of the co-located conferences Speaker party The adoration of attendees Your continued support of Microsoft Silverlight Connections and the other DevConnections conferences is appreciated. Good luck and thank you. Dan Wahlin and Paul Litwin Silverlight Conference Chairs

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• Creating Ideal Customers with Modern Marketing

  - by Richard Lefebvre

  “Without that real-time perspective, it's just not possible to stay in step with what your customers want and need.” — Customer-Obsessed Marketing Is Your Next Competitive Edge Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data. Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance. Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue. Read the full article and watch the videos here

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• Announcing Solaris Technical Track at NLUUG Spring Conference on Operating Systems

  - by user9135656

  The Netherlands Unix Users Group (NLUUG) is hosting a full-day technical Solaris track during its spring 2012 conference. The official announcement page, including registration information can be found at the conference page.This year, the NLUUG spring conference focuses on the base of every computing platform; the Operating System. Hot topics like Cloud Computing and Virtualization; the massive adoption of mobile devices that have their special needs in the OS they run but that at the same time put the challenge of massive scalability onto the internet; the upspring of multi-core and multi-threaded chips..., all these developments cause the Operating System to still be a very interesting area where all kinds of innovations have taken and are taking place.The conference will focus specifically on: Linux, BSD Unix, AIX, Windows and Solaris. The keynote speech will be delivered by John 'maddog' Hall, infamous promotor and supporter of UNIX-based Operating Systems. He will talk the audience through several decades of Operating Systems developments, and share many stories untold so far. To make the conference even more interesting, a variety of talks is offered in 5 parallel tracks, covering new developments in and  also collaboration  between Linux, the BSD's, AIX, Solaris and Windows. The full-day Solaris technical track covers all innovations that have been delivered in Oracle Solaris 11. Deeply technically-skilled presenters will talk on a variety of topics. Each topic will first be introduced at a basic level, enabling visitors to attend to the presentations individually. Attending to the full day will give the audience a comprehensive overview as well as more in-depth understanding of the most important new features in Solaris 11.NLUUG Spring Conference details:* Date and time:        When : April 11 2012        Start: 09:15 (doors open: 8:30)        End  : 17:00, (drinks and snacks served afterwards)* Venue:        Nieuwegein Business Center        Blokhoeve 1             3438 LC Nieuwegein              The Nederlands          Tel     : +31 (0)30 - 602 69 00        Fax     : +31 (0)30 - 602 69 01        Email   : [email protected]        Route   : description - (PDF, Dutch only)* Conference abstracts and speaker info can be found here.* Agenda for the Solaris track: Note: talks will be in English unless marked with 'NL'.1.      Insights to Solaris 11         Joerg Moellenkamp - Solaris Technical Specialist         Oracle Germany2.      Lifecycle management with Oracle Solaris 11         Detlef Drewanz - Solaris Technical Specialist         Oracle Germany3.      Solaris 11 Networking - Crossbow Project        Andrew Gabriel - Solaris Technical Specialist        Oracle UK4.      ZFS: Data Integrity and Security         Darren Moffat - Senior Principal Engineer, Solaris Engineering         Oracle UK5.      Solaris 11 Zones and Immutable Zones (NL)         Casper Dik - Senior Staff Engineer, Software Platforms         Oracle NL6.      Experiencing Solaris 11 (NL)         Patrick Ale - UNIX Technical Specialist         UPC Broadband, NLTalks are 45 minutes each.There will be a "Solaris Meeting point" during the conference where people can meet-up, chat with the speakers and with fellow Solaris enthousiasts, and where live demos or other hands-on experiences can be shared.The official announcement page, including registration information can be found at the conference page on the NLUUG website. This site also has a complete list of all abstracts for all talks.Please register on the NLUUG website.

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