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  • Creating Ideal Customers with Modern Marketing

    - by Richard Lefebvre
    “Without that real-time perspective, it's just not possible to stay in step with what your customers want and need.” — Customer-Obsessed Marketing Is Your Next Competitive Edge Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data. Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance. Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue. Read the full article and watch the videos here

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  • Integrating Twitter Into An ASP.NET Website Using OAuth

    Earlier this year I wrote an article about Twitterizer, an open-source .NET library that can be used to integrate your application with Twitter. Using Twitterizer you can allow your visitors to post tweets, view their timeline, and much more, all without leaving your website. The original article, Integrating Twitter Into An ASP.NET Website, showed how to post tweets and view a timeline to a particular Twitter account using Twitterizer 1.0. To post a tweet to a specific account, Twitterizer 1.0 uses basic authentication. Basic authentication is a very simple authentication scheme. For an application to post a tweet to JohnDoe's Twitter account, it would submit JohnDoe's username and password (along with the tweet text) to Twitter's servers. Basic authentication, while easy to implement, is not an ideal authentication scheme as it requires that the integrating application know the username(s) and password(s) of the accounts that it is connected to. Consequently, a user must share her password in order to connect her Twitter account with the application. Such password sharing is not only insecure, but it can also cause difficulties down the line if the user changes her password or decides that she no longer wants to connect her account to certain applications (but wants to remain connected to others). To remedy these issues, Twitter introduced support for OAuth, which is a simple, secure protocol for granting API access. In a nutshell, OAuth allows a user to connect an application to their Twitter account without having to share their password. Instead, the user is sent to Twitter's website where they confirm whether they want to connect to the application. Upon confirmation, Twitter generates an token that is then sent back to the application. The application then submits this token when integrating with the user's account. The token serves as proof that the user has allowed this application access to their account. (Twitter users can view what application's they're connected to and may revoke these tokens on an application-by-application basis.) In late 2009, Twitter announced that it was ending its support for basic authentication in June 2010. As a result, the code examined in Integrating Twitter Into An ASP.NET Website, which uses basic authentication, will no longer work once the cut off date is reached. The good news is that the Twitterizer version 2.0 supports OAuth. This article examines how to use Twitterizer 2.0 and OAuth from a website. Specifically, we'll see how to retrieve and display a user's latest tweets and how to post a tweet from an ASP.NET page. Read on to learn more! Read More >

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  • Integrating Twitter Into An ASP.NET Website Using OAuth

    Earlier this year I wrote an article about Twitterizer, an open-source .NET library that can be used to integrate your application with Twitter. Using Twitterizer you can allow your visitors to post tweets, view their timeline, and much more, all without leaving your website. The original article, Integrating Twitter Into An ASP.NET Website, showed how to post tweets and view a timeline to a particular Twitter account using Twitterizer 1.0. To post a tweet to a specific account, Twitterizer 1.0 uses basic authentication. Basic authentication is a very simple authentication scheme. For an application to post a tweet to JohnDoe's Twitter account, it would submit JohnDoe's username and password (along with the tweet text) to Twitter's servers. Basic authentication, while easy to implement, is not an ideal authentication scheme as it requires that the integrating application know the username(s) and password(s) of the accounts that it is connected to. Consequently, a user must share her password in order to connect her Twitter account with the application. Such password sharing is not only insecure, but it can also cause difficulties down the line if the user changes her password or decides that she no longer wants to connect her account to certain applications (but wants to remain connected to others). To remedy these issues, Twitter introduced support for OAuth, which is a simple, secure protocol for granting API access. In a nutshell, OAuth allows a user to connect an application to their Twitter account without having to share their password. Instead, the user is sent to Twitter's website where they confirm whether they want to connect to the application. Upon confirmation, Twitter generates an token that is then sent back to the application. The application then submits this token when integrating with the user's account. The token serves as proof that the user has allowed this application access to their account. (Twitter users can view what application's they're connected to and may revoke these tokens on an application-by-application basis.) In late 2009, Twitter announced that it was ending its support for basic authentication in June 2010. As a result, the code examined in Integrating Twitter Into An ASP.NET Website, which uses basic authentication, will no longer work once the cut off date is reached. The good news is that the Twitterizer version 2.0 supports OAuth. This article examines how to use Twitterizer 2.0 and OAuth from a website. Specifically, we'll see how to retrieve and display a user's latest tweets and how to post a tweet from an ASP.NET page. Read on to learn more! Read More >Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Oracle and Eloqua Welcome Compendium’s Content Marketing

    - by Mike Stiles
    Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle. Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed. Customers have now been empowered, thanks to the Internet and particularly social, with access to almost limitless amounts of information about companies and products. This includes the especially influential voices of friends and objective acquaintances that have experience with the product or brand. With mobile, this info is available instantly in the palm of their hand. All of this research and influence mind you, is taking place long before a prospect will ever engage with the brand itself or one of its sales reps. So how does a brand effectively insert itself into these conversations and this flow of the customer journey? Now, more than ever, marketers must deliver relevant and engaging content across multiple channels and throughout the entire customer journey to be useful, helpful, and influential. Compendium has a data-driven content marketing platform that lines up relevant content with customer data and personas so brands can accelerate the conversion of prospects. Now think about combining that with the Oracle Eloqua Marketing Cloud, part of Oracle's comprehensive CX solution. Marketers will be able to automate content delivery across channels by aligning persona-based content with customers' digital body language. Better customer engagement, improved sales lead quality, better return on marketing investment, and higher customer loyalty. Now we’re talking. Does data-driven content marketing have an impact? Compendium customer CVENT is a SaaS company specializing in meetings management tech. They wanted to increase leads & ad performance on their blog and dramatically increase their content. They also wanted to manage the creation, workflow, promotion and distribution of that content. With Compendium, CVENT created over 9,000 content elements, and sales-ready leads grew 325%. So Oracle Eloqua helps you target audiences, know buyers, and automate multi-channel marketing campaigns. Compendium lets you plan, publish, manage and measure content across content types and channels. Now kick it up yet another notch with Oracle’s Analytics, Big Data and Social solutions, and you’re using your marketing dollars to reach the right people in the right place at the right time with the right content. And as if that weren’t enough, your customers will love you for it. @mikestiles

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  • Le marketing participatif, de Ronand Divard, critique par Youghourta Benali

    Bonjour, Je vous propose une critique pour le livre Le marketing participatif de Ronand Divard [IMG]http://images-eu.amazon.com/images/P/2100540858.08.LZZZZZZZ.jpg[/IMG] Citation: Le marketing participatif (ou collaboratif) peut être défini comme un ensemble de techniques marketing visant à impliquer directement le client dans la définition de l'offre de l'entreprise. C'est une évolution majeure du marketing, qui modifie en profondeur les r...

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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • Most effective marketing strategy to promote a casual iOS game?

    - by user1114968
    So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site. Here's the basics: We've released a press release through PRMac that included a video review. Submitted and followed up on all the big iOS review sites. None of them replied back with interest. A lot of them just told me that their editors are volunteers who will review games that are "interesting to their readers" and that they would put my app "into consideration" The only site that reviewed our app and promoted virally was iPhoneAppReview.com which we paid. We promoted on the top iOS forums We are now doing in-app advertising through inMobi and are integrating the SDK code into our app to start doing Tapjoy We posted up our gameplay videos on YouTube Any marketing strategies that anyone can suggest or recommend that we haven't used yet? If anyone wants to try out our game and give feedback on the game or the site or anything, that would be great! Our target countries are Japan, China, and the US.

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  • Join our Marketing Intelligence Team in Dublin!

    - by jessica.ebbelaar
    Do you want to work with the brightest minds in the industry? Want to be part of a global team that’s changing the way the world does business? Then Oracle is the place for YOU. Join now as a Marketing Intelligence Representative. You will have the opportunity to develop within the role through working alongside the Business Development, Sales and Marketing teams within Oracle. The Marketing Intelligence Group is viewed as a true talent pool for the Business Development and Sales Teams. Oracle offers a structured training programme for Marketing Intelligence Representatives and Business Development Consultants including our approved sales certified training methodology along with regular product training. Miriam started her career as a Marketing Intelligence Representative six years ago, and shares what she has learned and how her career is progressing. My Career Path at Oracle: June 2005 – October 2005: Profiler in the Marketing Intelligence Team November 2005 - October 2006: Team Leader for MIT November 2006 - February 2008: Business Development Consultant Iberia March 2008 - December 2010: Lead Management Specialist Currently: Sales Program Manager for Iberia & Benelux What did you learn from your role in the Market Intelligence Team Being a Profiler helped me to understand how an organisation works, from the beginning to the end. It is like being in University but being paid! The three key things I learnt in this role are: Knowledge of customers: You are on the phone with over 70 customers daily. Not only does this give you an overview of the IT infrastructure of the customers companies but also how to manage their questions and rejections. Essentially you are learning how to convert their pain and complaints into business opportunities. Knowledge of Oracle: As a Profiler you get an excellent overview of how Oracle works internally, from Marketing to Sales, without forgetting the Operations Team. Knowledge about yourself: As a Profiler I learnt how to work outside of my comfort zone, there is a new challenge almost every day but Oracle are there to support you every step of the way. Oracle really invests in developing the MIT Team and as a Profiler you can expect product and sales training on a monthly basis. How did you progress from MIT to Business Development Group (BDG)? I made sure that my manager knew from the very beginning that I was keen to progress at Oracle and I was set very clear objectives to help me reach my goal.  My manager was very supportive and ensured I received all the training I needed. After I became a Team Leader of Profiling, I moved to an Iberia BDG position. How you feel your experience in MI has helped you in your current role? I truly believe that the MI position gives you a great overview of Oracle and this has really helped me in my current position.  I am the Sales Program Manager for IBERIA & Benelux and in my campaigns I need to target the right companies and the right job specs.  My time in the Market Intelligence team really helped me to understand how to focus and target my campaigns so I know I don’t miss any business opportunities! How would you sum up your Oracle experience? Oracle is a big organisation with big opportunities. With the right skills and with the great training programs that Oracle offer, the only limit is you! If you have any questions related to this article feel free to contact [email protected] You can find all our job opportunities via http://campus.oracle.com. Tags van Technorati: Marketing Intelligence,Benelux,Iberia,Profiler,Business Development,Sales Representatives,BDG,Business Development Group,opportunities,Oracle

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  • Search Engines Online Business Tools For Website Marketing - 3 Free Tools to Optimise Your Website

    Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.

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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • The Best Internet Marketing Tool is a Keyword Tool

    The best internet marketing tool is a keyword tool. A keyword tool is really helpful if you are an internet marketing, and if you have dabbled with one before, then you'll know exactly how powerful they are and what they can be used for. This article will explain that the best internet marketing tool that you can use is the keyword tool.

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  • Webcast: Get More Sales Ready Leads for Less Cost with Oracle CRM On Demand Marketing

    - by ruth.donohue
    Successful marketing starts with knowing your audience: who they are, what they're buying, and how they like to be contacted. With customer data scattered across multiple systems, getting the answers to these questions can be difficult. Join our live Webcast to see a demonstration of how Oracle CRM On Demand Marketing increases marketing ROI by delivering the right messages to the right targets for the greatest response. Tuesday, March 15, 2011 11:00 a.m. PT / 2:00 p.m. ET Register Now! Technorati Tags: oracle crm,oracle crm on demand,integrated sales and marketing,cloud,saas

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  • E-mail solution recommedation?

    - by Brownsithily Smith
    Do you currently use email marketing as part of your online marketing strategy to new prospects,customers & clients? If yes: What is your single biggest problem/challenge with email marketing? What is your single most important question about email marketing? If no: What is stopping you? Do you plan to go on your email marketing for online business & ecommerce? Any experience or recommendation?

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  • Marketing Burst Web and Landing Pages

    Marketing Burst was not created by a teenage techno geek without real world or real life marketing experience but by a seasoned professional for her own need to find simple solutions to marketing challenges she faced herself. Pam Bennett shares a similar story to many of use who was searching and spending money on experts who were thought to have the answers.

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  • Marketing SEO Companies on the Internet

    There are many different types of companies to choose from on the internet, and many fall under the category of marketing SEO companies. Marketing SEO companies are SEO services that provide one with optimal results when it comes to getting one's internet noticed on the internet. Many of these marketing companies focus on link building and key word placement to optimize one's web site to get attention from the many online search engines on the internet.

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  • SEO Marketing Strategies - Top Strategies to Drive Insane Traffic to Your Website

    SEO Marketing strategies are used to optimise online marketing campaigns and websites. Everything you do online should be optimised for the search engines, whether it is just your website or PPC campaigns, banner ads, articles, video's blogs etc...... Optimising your marketing efforts will drive insane traffic to your website, boosting your sales and profits. Let's take a closer look here.

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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Cosmetic Surgery Marketing SEO Best Practices

    Specially-constructed marketing strategies for the plastic surgeon are perfected for each individual practice. This type of strategizing goes far beyond the everyday SEO and Internet marketing that comes with standard companies. Here are the top 2 best practices of cosmetic surgery marketing to help you choose the right company.

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  • SEO Link Building - An Important Part of Online Marketing

    You must remember that SEO link building is something that is a very important part of online marketing. The latter is a field that has in recent times become a real money churner for corporate conglomerates. SEO link building is so important that now you have marketing companies that specialize in this particular field alone. It should be noted that such online marketing per se will not help you garner great sales; you should also be highly involved in social media as well.

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  • Basic Knowledge of SEO in Internet Marketing

    Internet marketing is an effective way of promoting one's business or site. However, unless one is a specialist in web marketing, it is always good to hire a reliable company that deals with internet marketing. This is because such companies are likely to have professionals who are in a position to help you in promoting the site. By promoting your site, you increase its ranking in the SEO results page, which is the essence of the whole thing.

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