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• Defining Your Online Segmentation and Targeting Strategy

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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• Rights and use of developed software

  - by Nils Munch

  I have been working on a piece of software for a company, that they wish to resell. There was an mail-based agreement upon a flat hourly rate for my work, and eager me chose to accept a rather low fee. Due to the stress and tempo of the task, a direct contract was never formed or signed. The software was developed locally on my machine, and I was pretty much alone with it, except by excellent help from StackOverflow when I got stuck. Now, the software is nearing completion, I suddenly hear that they have hired a new developer to make the same piece of software as me, and that I was expected to resign within long. Confused I ask around, and realize that the CEO of the company had informed the rest of the company that I was terminally ill and had cancer, and was expected to leave the company soon. Since I'm perfectly healthy, this confused me even more, until I realized what was going on. When I confronted my boss with this, I was no longer seen as a member of the company, and I left the same day, never to return. Later, I raised the question about my missing pay, since I had been working for quite a bit, and not received any payment for my software. I saw that they had already sold a fair copy of my software, and since it's not exactly sold cheap, the company should have plenty of gold to pay me. The company refused, and said that they owned the software, and everything it contained. That was a lot of drama, but my question is this: Who has the rights to the software ? The source code had my personal watermarks and copyrights inprinted, but they have since simply deleted it. The company claim that they have all the rights, because they have a website made about the product, where they write that they have "All rights reserved" in the bottom. My instinct tells me that if a company buys a service like this, and then refuses to pay their developer, then they should not be allowed to keep, and much less resell the product. I have not signed any agreements about giving the company the use of this product, I have made it in my own time and without help from the rest of the company. This all takes place in Denmark, Europe, but I would guess that the rules about this is somewhat universal. Im not the strongest person to legal-talk, so I might be wrong.

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• Customer Engagement: Are Your Customers Engaged With Your Brands?

  - by Michael Snow

  Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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• Deep in the Heart of Texas

  - by Applications User Experience

  Author: Erika Webb, Manager, Fusion Applications UX User Assistance When I was first working in the usability field, the only way I could consider conducting a usability study was to bring a potential user to a lab environment where I could show them whatever I was interested in learning more about and ask them questions. While I hate to reveal just how long I have been working in this field, let's just say that pads of paper and a stopwatch were key tools for any test I conducted. Over the years, I have worked in simple labs with basic video taping equipment and not much else, and I have worked in corporate environments with sophisticated usability labs and state-of-the-art equipment. Years ago, we conducted all usability studies at the location of the user. If we wanted to see if there were any differences between users in New York, Chicago, and Los Angeles, we went to those places to run the test. A lab environment is very useful for many test situations. However, there has always been a debate in the usability field about whether bringing someone into a lab environment, however friendly we make it, somehow intrinsically changes the behavior of the user as compared to having them work in their own environment, at their own desk, and on their own computer. We developed systems to create a portable usability lab, so that we could go to the users that we needed to test.  Do lab environments change user behavior patterns? Then 9/11 hit. You may not remember, but no planes flew for weeks afterwards. Companies all over the world couldn't fly-in employees for meetings. Suddenly, traveling to the location of the users had an additional difficulty. The company I was working for at the time had usability specialists stuck in New York for days before they could finally rent a car and drive home to Colorado. This changed the world pretty suddenly, and technology jumped on the change. Companies offering Internet meeting tools were strugglinguntil no one could travel. The Internet boomed with collaboration tools that enabled people to work together wherever they happened to be. This change in technology has made a huge difference in my world. We use collaborative tools to bring our product concepts and ideas to the user across the Internet. As a global company, we benefit from having users from all over the world inform our designs. We now run usability studies with users all over the world in a single day, a feat we couldn't have accomplished 10 years ago by plane! Other technology companies have started to do more of this type of usability testing, since the tools have improved so dramatically. Plus, in our busy world, it's not always easy to find users who can take the time away from their jobs to come to our labs. reaching users where it is convenient for them greatly improves the odds that people do participate. I manage a team of usability specialists who live in India and California, whlie I live in Colorado. We have wonderful labs that we bring users into to show them our products. But very often, we run our studies remotely. We used to take the lab to the users now we use the labs, but we let the users stay where they are. We gain users who might not have been able to leave work to come to our labs, and they get to use the system they are familiar with. And we gain users nearly anywhere that we can set up an Internet connection, as long as the users have a phone, a broadband connection, and a compatible Web browser (with no pop-up blockers). After we recruit participants in a traditional manner, we send them an invitation to participate through the use of a telephone conference call and Web conferencing tool. At Oracle, we use Oracle Web Conference part of Oracle Collaboration Suite, which enables us to give the user control of the mouse, while we present a prototype or wireframe pictures. We can record the sessions over the Web and phone conference. We send the users instructions, plus tips to ensure that we won't have problems sharing screens. In some cases, when time is tight, we even run a five-minute "test session" with users a day in advance to be sure that we can connect. Prior to the test, we send users a participant script that contains information about the study, including any questionnaires. This is exactly the same script we give to participants who come to the labs. We ask users to print this before the beginning of the session. We generally run these studies by having a usability engineer in our usability labs, so that we can record the session as though the user were in the lab with us. Roughly 80% of our application software usability testing at Oracle is performed using remote methods. The probability of getting a   remote test participant decreases the higher up the person is in the target organization. We have a methodology checklist available to help our usability engineers work through the remote processes.

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• How to: Show wait cursor in managed and native code

  - by TechTwaddle

  Someone on the MSDN forum asked about how to show a wait cursor, like when your application is loading or performing some (background) task. It’s pretty simple to show the wait cursor in both managed and native code, and in this post we will see just how. Managed Code (C#) Set Cursor.Current to Cursors.WaitCursor, and call Cursor.Show(). And to come back to normal cursor, set Cursor.Current to Cursors.Default and call Show() again. Below is a button handler for a sample app that I made, (watch the video below) private void button1_Click(object sender, EventArgs e) {     lblProgress.Text = "Downloading ether...";     lblProgress.Update();     Cursor.Current = Cursors.WaitCursor;     Cursor.Show();     //do some processing     for (int i = 0; i < 50; i++)     {         progressBar1.Value = 2 * (i + 1);         Thread.Sleep(100);     }     Cursor.Current = Cursors.Default;     Cursor.Show();     lblProgress.Text = "Download complete.";     lblProgress.Update(); }   Native Code In native code, call SetCursor(LoadCursor(NULL, IDC_WAIT)); to show the wait cursor; and SetCursor(LoadCursor(NULL, IDC_ARROW)); to come back to normal. The same button handler for native version of the app is below, case IDC_BUTTON_DOWNLOAD:     {         HWND temp;         temp = GetDlgItem(hDlg, IDC_STATIC_PROGRESS);         SetWindowText(temp, L"Downloading ether...");         UpdateWindow(temp);         SetCursor(LoadCursor(NULL, IDC_WAIT));         temp = GetDlgItem(hDlg, IDC_PROGRESSBAR);         for (int i=0; i<50; i++)         {             SendMessage(temp, PBM_SETPOS, (i+1)*2, 0);             Sleep(100);         }         SetCursor(LoadCursor(NULL, IDC_ARROW));         temp = GetDlgItem(hDlg, IDC_STATIC_PROGRESS);         SetWindowText(temp, L"Download Complete.");         UpdateWindow(temp);     }     break; Here is a video of the sample app running. First the managed version is deployed and the native version next,

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• Installation issue after 4 attempts

  - by SixTen

  Have successfully installed Ubuntu 12.10 on 2 laptops, one running Vista & one running Windows8. Made 4 attempts (long downloads of WUBI.EXE) to different HD's & still NO GO. The machine is an older machine with Windows2000Professional installed & running. The system has 3 hard drives; C:(20.5 Gb with 7.26Gb Free), D: (74.5 Gb with 33.1 Gb Free), & E: (35.3 Gb with 24.8 Gb Free) which all have Gigabytes space available; also an A: 3 1/2floppy drive and a CD-drive burner. The CPU processor is older but seems sufficient: AMD Athlon XP 1700+ and the task manager of Windows2000 shows the processor works fine.. The flat-screen display works fine. Here is the error message I receive each time the 'installation configuration' is verified: "No root file system is defined" "Please correct this from partitioning menu" << The Ubuntu operating system is allowing me a couple of options at the very top right menu. I was able to establish a wireless connection but the MAIN homepage won't load with FIREFOX app or any other apps. I cannot access or even find any 'Partitioning Menu" from the displayed page. I cannot access files or Windows Explorer to view drives since I'm not using the Windows O/S. If I try to go back & re-install the UBUNTU 12.10 again, it always asks me to UNINSTALL the one found on the HD & then I run WUBI.EXE again which takes a long time for the download. Do I need to go back into Windows2000 & use Windows Explorer to look at the file structure & add a partition? On previous attempts I have tried loading the WUBI.EXE on all 3 HD's C: D: & E: Sure is frustrating?? Thanks for any suggestions. NEW UBUNTU user & what I've seen so far I like.. (J.R.)

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• Is there a better term than "smoothness" or "granularity" to describe this language feature?

  - by Chris

  One of the best things about programming is the abundance of different languages. There are general purpose languages like C++ and Java, as well as little languages like XSLT and AWK. When comparing languages, people often use things like speed, power, expressiveness, and portability as the important distinguishing features. There is one characteristic of languages I consider to be important that, so far, I haven't heard [or been able to come up with] a good term for: how well a language scales from writing tiny programs to writing huge programs. Some languages make it easy and painless to write programs that only require a few lines of code, e.g. task automation. But those languages often don't have enough power to solve large problems, e.g. GUI programming. Conversely, languages that are powerful enough for big problems often require far too much overhead for small problems. This characteristic is important because problems that look small at first frequently grow in scope in unexpected ways. If a programmer chooses a language appropriate only for small tasks, scope changes can require rewriting code from scratch in a new language. And if the programmer chooses a language with lots of overhead and friction to solve a problem that stays small, it will be harder for other people to use and understand than necessary. Rewriting code that works fine is the single most wasteful thing a programmer can do with their time, but using a bazooka to kill a mosquito instead of a flyswatter isn't good either. Here are some of the ways this characteristic presents itself. Can be used interactively - there is some environment where programmers can enter commands one by one Requires no more than one file - neither project files nor makefiles are required for running in batch mode Can easily split code across multiple files - files can refeence each other, or there is some support for modules Has good support for data structures - supports structures like arrays, lists, and especially classes Supports a wide variety of features - features like networking, serialization, XML, and database connectivity are supported by standard libraries Here's my take on how C#, Python, and shell scripting measure up. Python scores highest. Feature C# Python shell scripting --------------- --------- --------- --------------- Interactive poor strong strong One file poor strong strong Multiple files strong strong moderate Data structures strong strong poor Features strong strong strong Is there a term that captures this idea? If not, what term should I use? Here are some candidates. Scalability - already used to decribe language performance, so it's not a good idea to overload it in the context of language syntax Granularity - expresses the idea of being good just for big tasks versus being good for big and small tasks, but doesn't express anything about data structures Smoothness - expresses the idea of low friction, but doesn't express anything about strength of data structures or features Note: Some of these properties are more correctly described as belonging to a compiler or IDE than the language itself. Please consider these tools collectively as the language environment. My question is about how easy or difficult languages are to use, which depends on the environment as well as the language.

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• Enhance Your Gmail Account in Chrome

  - by Asian Angel

  Are you tired of items like the Chat and Invite Boxes cluttering up your Gmail account? Then join us as we look at the Better Gmail extension for Google Chrome. Before Here are some examples of items that you may be tired of looking at in your Gmail account such as the “Footer” below your “Inbox”, the “Chat Box”, and the “Invitation Box”. Perhaps you would also like to have the “New Window, Print all, & Create a document Commands” moved elsewhere. And of course there is everyone’s “favorite” sponsored links… Time to do some cleaning up and reorganizing. Better Gmail in Action As soon as you have installed Better Gmail a new tab will automatically open and present you with the available options. Place a “checkmark” in the box for each option that you would like activated and click on “Save” when finished. Note: The final option entry is a tie-in with two other “linked” extensions (Folders4Gmail & HTML Signature) while the middle listing is a link to an article for disabling Google Buzz. Once you have saved your changes in the “Options” you will be prompted to refresh your Gmail tab to see the changes. Going back to our “Inbox Area” everything looks so much more streamlined and clean now. Goodbye clutter! The “New Window, Print all, & Create a document Commands” definitely look a lot nicer as a small toolbar above our e-mail. And the right side…you can see for yourself just how much better that looks. No more distractions there to bother you as you read your e-mail. Conclusion If you have been wanting to get rid of the undesirable elements visible in your Gmail account then hurry over to the Better Gmail page, grab the extension and enjoy the better view. Links Download the Better Gmail extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Figure out which Online accounts are selling your email to spammersAdd a Remember The Milk Task Pane to Gmail in ChromeHow to Send and Receive Hotmail from Your Gmail AccountAdd Your Gmail To Windows Live MailOpen Your Gmail Account in a Popup Window TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Windows Media Player 12: Tweak Video & Sound with Playback Enhancements Own a cell phone, or does a cell phone own you? Make your Joomla & Drupal Sites Mobile with OSMOBI Integrate Twitter and Delicious and Make Life Easier Design Your Web Pages Using the Golden Ratio Worldwide Growth of the Internet

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• Is throwing an error in unpredictable subclass-specific circumstances a violation of LSP?

  - by Motti Strom

  Say, I wanted to create a Java List<String> (see spec) implementation that uses a complex subsystem, such as a database or file system, for its store so that it becomes a simple persistent collection rather than an basic in-memory one. (We're limiting it specifically to a List of Strings for the purposes of discussion, but it could extended to automatically de-/serialise any object, with some help. We can also provide persistent Sets, Maps and so on in this way too.) So here's a skeleton implementation: class DbBackedList implements List<String> { private DbBackedList() {} /** Returns a list, possibly non-empty */ public static getList() { return new DbBackedList(); } public String get(int index) { return Db.getTable().getRow(i).asString(); // may throw DbExceptions! } // add(String), add(int, String), etc. ... } My problem lies with the fact that the underlying DB API may encounter connection errors that are not specified in the List interface that it should throw. My problem is whether this violates Liskov's Substitution Principle (LSP). Bob Martin actually gives an example of a PersistentSet in his paper on LSP that violates LSP. The difference is that his newly-specified Exception there is determined by the inserted value and so is strengthening the precondition. In my case the connection/read error is unpredictable and due to external factors and so is not technically a new precondition, merely an error of circumstance, perhaps like OutOfMemoryError which can occur even when unspecified. In normal circumstances, the new Error/Exception might never be thrown. (The caller could catch if it is aware of the possibility, just as a memory-restricted Java program might specifically catch OOME.) Is this therefore a valid argument for throwing an extra error and can I still claim to be a valid java.util.List (or pick your SDK/language/collection in general) and not in violation of LSP? If this does indeed violate LSP and thus not practically usable, I have provided two less-palatable alternative solutions as answers that you can comment on, see below. Footnote: Use Cases In the simplest case, the goal is to provide a familiar interface for cases when (say) a database is just being used as a persistent list, and allow regular List operations such as search, subList and iteration. Another, more adventurous, use-case is as a slot-in replacement for libraries that work with basic Lists, e.g if we have a third-party task queue that usually works with a plain List: new TaskWorkQueue(new ArrayList<String>()).start() which is susceptible to losing all it's queue in event of a crash, if we just replace this with: new TaskWorkQueue(new DbBackedList()).start() we get a instant persistence and the ability to share the tasks amongst more than one machine. In either case, we could either handle connection/read exceptions that are thrown, perhaps retrying the connection/read first, or allow them to throw and crash the program (e.g. if we can't change the TaskWorkQueue code).

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• The Arab HEUG is now a reality, and other random thoughts

  - by user9147039

  I just returned from Doha, Qatar where the first of its kind HEUG (Higher Education User Group) meeting for institutions in the Middle East and North Africa was held at Qatar University and jointly hosted by Damman University from Saudi Arabia. Over 80 delegates attended including representation from education institutions in Oman, Saudi Arabia, Lebanon, and Qatar. There are many other regional HEUG organizations in place (in Australia/New Zealand, APAC, EMEA, as well as smaller regional HEUG’s in the Netherlands, South Africa, and in regions of the US), but it was truly an accomplishment to see this Middle East/North Africa group organize and launch their chapter with a meeting of this quality. To be known as the Arab HEUG going forward, I am excited about the prospects for sharing between the institutions and for the growth of Oracle solutions in the region. In particular the hosts for the event (Qatar University) did a masterful job with logistics and organization, and the quality of the event was a testament to their capabilities. Among the more interesting and enlightening presentations I attended were one from Dammam University on the lessons learned from their implementation of Campus Solutions and transition off of Banner, as well as the use by Qatar University E-business Suite for grants management (both pre-and post-award). The most notable fact coming from this latter presentation was the fit (89%) of e-Business Suite Grants to the university’s requirements. In a few weeks time we will be convening the 5th meeting of the Oracle Education & Research Industry Strategy Council in Redwood Shores (5th since my advent into my current role). The main topics of discussion will be around our Higher Education Applications Strategy for the future (including cloud approaches to ERP (HCM, Finance, and Student Information Systems), how some cases studies on the benefits of leveraging delivered functionality and extensibility in the software (versus customization). On the second day of the event we will turn our attention to Oracle in Research and also budgeting and planning in higher education. Both of these sessions will include significant participation from council members in the form of panel discussions. Our EVP’s for Systems (John Fowler) and for Global Cloud Services and North America application sales (Joanne Olson) will join us for the discussion. I recently read a couple of articles that were surprising to me. The first was from Inside Higher Ed on October 15 entitled, “As colleges prepare for major software upgrades, Kuali tries to woo them from corporate vendors.” It continues to disappointment that after all this time we are still debating whether it is better to build enterprise software through open or community source initiatives when fully functional, flexible, supported, and widely adopted options exist in the marketplace. Over a decade or more ago when these solutions were relatively immature and there was a great deal of turnover in the market I could appreciate the initiatives like Kuali. But let’s not kid ourselves – the real objective of this movement is to counter a perceived predatory commercial software industry. Again, when commercial solutions are deployed as written without significant customization, and standard business processes are adopted, the cost of these solutions (relative to the value delivered) is quite low, and certain much lower than the massive investment (and risk) in in-house developers to support a bespoke community source system. In this era of cost pressures in education and the need to refocus resources on teaching, learning, and research, I believe it’s bordering on irresponsible to continue to pursue open-source ERP. Many of the adopter’s total costs are staggering and have little to show for their efforts and expended resources. The second article was recently in the Chronicle of Higher Education and was entitled “’Big Data’ Is Bunk, Obama Campaign’s Tech Guru Tells University Leaders.” This one was so outrageous I almost don’t want to legitimize it by referencing it here. In the article the writer relays statements made by Harper Reed, President Obama’s former CTO for his 2012 re-election campaign, that big data solutions in education have no relevance and are akin to snake oil. He goes on to state that while he’s a fan of data-driven decision making in education, most of the necessary analysis can be accomplished in Excel spreadsheets. Yeah… right. This is exactly what ails education (higher education in particular). Dozens of shadow and siloed systems running on spreadsheets with limited-to-no enterprise wide initiatives to harness the data-rich environment that is a higher ed institution and transform the data into useable information. I’ll grant Mr. Reed that “Big Data” is overused and hackneyed, but imperatives like improving student success in higher education are classic big data problems that data-mining and predictive analytics can address. Further, higher ed need to be producing a massive amount more data scientists and analysts than are currently in the pipeline, to further this discipline and application of these tools to many many other problems across multiple industries.

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• Can Kind People Finish First?

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs In an earlier post, I expressed my undying love for KIND Snacks' products. This month's Oracle Profit magazine features an interview with KIND Healthy Snacks Founder and CEO Daniel Lubetzky entitled "Better Business". Lubetzky expresses his vision for making KIND a "not for profit only" company.  All great companies start with a good idea. In this case, that one great idea was to offer a healthy snack with ingredients you can "see and pronounce". That's one of things I really like about this company--that coupled with the fact that their snacks taste great. They compete in an over crowded playing field but I've found that it's rare to find an energy snack that both tastes good and is good for you.  A couple of interesting facts I learned from reading this article: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} 9 out of 10 consumers who try a KIND bar will purchase a KIND product again and recommend it to others KIND has the highest Net Promoter Score among the top 10 brands in the nutritional bar category (I confess I've never heard about this rating before but now that I have it's pretty cool) KIND's coporate mantra, "Do the Kind Thing" both encourages people to do random acts of kindness and provides easy mechanisms for doing so. Not coincidentally, I think, KIND is indeed a story about how nice guys can finish first. KIND has doubled in size every year for the last ten  years and now employees over 300 people, with sales exceeding $120M annually. Growth Applies Pressures One thing I know for certain from interacting our with fast growing customers over the last fifteen years is that growth applies myriad pressures across the organization--resources, processes, technology systems, and leadership agility. And it's easy to forget that Oracle was once an entrepreneurial startup and experienced all those same pressures that other growing companies are experiencing today. When asked by Profit Editor in Chief Aaron Lazenby, " What sort of pressure does KIND"s growth and success place on operations?", Lubetzky responded, "We have a demand planning process right now that is manual to a significant extent, and it just takes so much management time. It takes us days and sometimes weeks to produce information that is critical to our business—and by the time we get the results, we need revised data. Our sales leadership could go out selling, but instead they’re talking to our team about forecasts." Hitching Your Wagon to Oracle Lubetzky and his team selected Oracle for what I believe is our company's greatest strength: hitch your wagon to Oracle and you can trust that we will be there for the long run with the solutions you need and financial staying power. In Lubetzky's words, "The KIND philosophy requires you to have a long-term view of things; taking shortcuts may be the fastest way to get things done, but in the long term that can come back and bite you. Oracle is the type of company—and has the kind of platform—that is here for the long term. It’s not going to go away tomorrow. And Oracle is going to invest all the necessary resources into staying ahead of the game and improving." o next time you're in the supermarket or an REI (my favorite store in the world) or any of the other 80,000 locations that carry KIND, give one a try. Maybe some day you'll want to become a KIND Brand Ambassador.   Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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• SQL – What ACID stands in the Database? – Contest to Win 24 Amazon Gift Cards and Joes 2 Pros 2012 Kit

  - by Pinal Dave

  We love puzzles. One of the brain’s main task is to solve puzzles. Sometime puzzles are very complicated (e.g Solving Rubik Cube or Sodoku)  and sometimes the puzzles are very simple (multiplying 4 by 8 or finding the shortest route while driving). It is always to solve puzzle and it creates an experience which humans are not able to forget easily. The best puzzles are the one where one has to do multiple things to reach to the final goal. Let us do something similar today. We will have a contest where you can participate and win something interesting. Contest This contest have two parts. Question 1: What ACID stands in the Database? This question seems very easy but here is the twist. Your answer should explain minimum one of the properties of the ACID in detail. If you wish you can explain all the four properties of the ACID but to qualify you need to explain minimum of the one properties. Question 2: What is the size of the installation file of NuoDB for any specific platform. You can answer this question following format – NuoDB installation file is of size __ MB for ___ Platform. Click on the Download the Link and download your installation file for NuoDB. You can post figure out the file size from the properties of the file. We have exciting content prizes for the winners. Prizes 1) 24 Amazon Gift Cards of USD 10 for next 24 hours. One card at every hour. (Open anywhere in the world) 2) One grand winner will get Joes 2 Pros SQL Server 2012 Training Kit worth USD 249. (Open where Amazon ship books). Amazon | 1 | 2 | 3 | 4 | 5  Rules The contest will be open till July 21, 2013. All the valid comments will be hidden till the result is announced. The winners will be announced on July 24, 2013. Hint: Download NuoDB  Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Goals for 2010 Retrospective

  - by Brian Jackett

  As we approach the end of 2010 I’d like to take a  few minutes to reflect back on this past year and revisit the goals that I set for myself at the beginning of the year (click here to see those goals).  I feel it is important to track your goals not only to see if you accomplished them but also to see what new directions in life you pursued.  Once we enter into 2011 I’ll follow up with a new post on goals for the new year. Professional Blog – This year I intended to write at least 2 posts a month.  Looking back I far surpassed that goal by writing 47 posts (this one being my 48th).  As with many things in life, quantity does not mean quality.  A good example is a number of my posts announcing upcoming speaking engagements and providing links to presentation slides and scripts.  That aside, I like to at least keep content relatively fresh on this blog  which I was able to accomplish.  At the same time I’ve gotten much more comfortable in my blogging style and it has become much easier to write. Speaking – I didn’t define a clear goal for speaking engagements, but had a rough idea of wanting to speak at 2-3 events.  Once again I far exceeded that number by speaking at 10 separate events and delivering 12+ presentations.  I’m very thankful for all of the opportunities that I was given and all of the wonderful people I have met as a result. Volunteering – This year I intended to help out with the COSPUG (now Buckeye SPUG) steering committee and Stir Trek conference.  I fulfilled both goals and as well as taking on lead organizer duties for the first ever SharePoint Saturday Columbus.  Each of these events and groups turned out to be successful and I was glad to be a part of them all.  I look forward to continuing to volunteer with each next year in some capacity. Android Development – My goal for getting into Android development was a late addition, but one I didn’t necessarily fulfill.  I spent a couple nights downloading the tools, configuring my environment, and going through some “simple” tutorials.  I say “simple” because in my opinion the tutorials were not laid out very well, took a long time to get running properly, and confused me more than helped.  After about a week I was frustrated with the process and didn’t think it was a good use of my time.  On a side note, I’ve dabbled in Windows Phone 7 development over the past few months and have been very excited by how easy and intuitive it was to get started and develop some proof of concepts. Personal Getting in Shape – I had intended to play on recreational sports leagues and work out on a semi-regular basis.  For the most part I fulfilled this goal by playing on various softball and volleyball leagues as well as using the gym.  At the same time I had some major setbacks.  In the spring I badly sprained my ankle and got hit in the knee with a softball which kept me inactive for almost 2 months.  More recently I broke my knuckle (click here to read about it) which I am still recovering from. Volunteering – On the volunteering front I kept my commitments at my parish’s high school youth group.  As for other volunteering opportunities I got involved with a great organization called Columbus Gives Back (website).  I’ve volunteered with them a few times and really enjoy their goal to provide opportunities to people with busy schedules.  They  offer a variety of events typically after work hours and spread out around Columbus with no set commitments on time you need to put in.  If you have the time or motivation I highly recommend them. House/Condo – I had been thinking of buying a house or condo this past summer, but decided to extend my apartment lease for another year instead.  I have begun the search for a place in the past few weeks and am excited begin the process of owning a home. Conclusion     This year I was able to set and achieve many of my goals.  For next year I’ll try to put more specific numbers to all of my goals.  If any of you readers set goals for 2011 feel free to send me a link as I’d love to see what you are aiming to accomplish.  Have a great end of 2010 and best wishes for the start of 2011!       -Frog Out

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• Easing the Journey to the Private Cloud with Oracle Consulting

  - by MichaelM-Oracle

  By Sanjai Marimadaiah, Senior Director, Strategy & Business Development – Cloud Solutions, Oracle Consulting Services Business leaders are now leading the charge on how their firms can profit from cloud solutions. Agility and innovation are becoming the primary drivers of the business case for the cloud, even more than the anticipated cost savings. Leaders need to find the right strategy and optimize the use of cloud-based applications across their enterprise-computing infrastructure. The Problem – Current State With prevalent IT practices, many organizations find that they run multiple IT solutions serving similar business needs. This has led to the proliferation of technology stacks, for example: Oracle 10g on Sun T4 running Solaris 9; Oracle 11g on Exadata running Linux; or Oracle 12c on commodity x86 servers. This variance has a huge impact on an organization’s agility and expenses, and requires IT professionals with varied skills as well as on-going training for different systems and tools. Fortunately there is a practical business strategy to overcome this unneeded redundancy. Thus begins a journey to the right cloud computing solution. The Solution – Cloud Services from Oracle Consulting Services (OCS) Oracle Consulting Services (OCS ) works closely with our clients as trusted advisors to proactively respond to business needs and IT concerns. OCS understands that making the transition to cloud solutions begins with a strategic conversation, based on its deep expertise for successfully completing private cloud service engagements with several companies. For a journey to the cloud, Oracle Consulting Services leads the client through four phases– standardization, consolidation, service delivery, and enterprise cloud – to achieve optimal returns. Phase 1 - Standardization Oracle Consulting Services (OCS) works with clients to evaluate their business requirements and propose a set of standard solutions stacks for various IT solutions. This is an opportune time to evaluate cloud ready solutions, such as Oracle 12c, Oracle Exadata, and the Oracle Database Appliance (ODA). The OCS consultants, together with the delivery team, then turn to upgrading and migrating existing solution stacks to standardized offerings. OCS has the expertise and tools to complete this stage in a fraction of the time required by other IT services companies. Clients quickly realize cost savings in tools, processes, and type/number of resources required. This standardization also improves agility of the IT organizations and their abilities to respond to the needs of various business units. Phase 2 - Consolidation During the consolidation phase, OCS consultants programmatically consolidate hundreds of databases into a smaller number of servers to improve utilization, reduce floor space, and optimize maintenance costs. Consolidation helps clients realize huge savings in CapEx investments and shrink OpEx costs. The use of engineered systems, such as Oracle Exadata, greatly reduces the client’s risk of moving to a new solution stack. OCS recommends clients to pursue Phase 1 (Standardization) and Phase 2 (Consolidation) simultaneously to reduce the overall time, effort, and expense of the cloud journey. Phase 3 - Service Delivery Once a client is on a path of standardization and consolidation, OCS consultants create Service Catalogues based on the SLAs requirements and the criticality of the solutions. The number and types of Service Catalogues (Platinum, Gold, Silver, Bronze, etc.) vary from client to client. OCS consultants also implement a variety of value-added cloud solutions, including monitoring, metering, and charge-back solutions. At this stage, clients are able to achieve a high level of understanding in their cloud journey. Their IT organizations are operating efficiently and are more agile in responding to the needs of business units. Phase 4 - Enterprise Cloud In the final phase of the cloud journey, the economics of the IT organizations change. Business units can request services on-demand; applications can be deployed and consumed on a pay-as-you-go model. OCS has the expertise and capabilities to establish processes, programs, and solutions required for IT organizations to transform how they interact with business units. The Promise of Cloud Solutions Depending the size and complexity of their business model, some clients are able to abbreviate some phases of their cloud journey. Cloud solutions are still evolving and there is rapid pace of innovation to transform how IT organizations operate. The lesson is clear. Cloud solutions hold a lot of promise for business agility. Business leaders can now leverage an additional set of capabilities and services. They can ramp up their pace of innovation. With cloud maturity, they can compete more effectively in their respective markets. But there are certainly challenges ahead. A skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. Oracle Consulting Services has expertise and a portfolio of services to help clients succeed on their journey to the cloud.

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• Computer Networks UNISA - Chap 15 &ndash; Network Management

  - by MarkPearl

  After reading this section you should be able to Understand network management and the importance of documentation, baseline measurements, policies, and regulations to assess and maintain a network’s health. Manage a network’s performance using SNMP-based network management software, system and event logs, and traffic-shaping techniques Identify the reasons for and elements of an asset managements system Plan and follow regular hardware and software maintenance routines Fundamentals of Network Management Network management refers to the assessment, monitoring, and maintenance of all aspects of a network including checking for hardware faults, ensuring high QoS, maintaining records of network assets, etc. Scope of network management differs depending on the size and requirements of the network. All sub topics of network management share the goals of enhancing the efficiency and performance while preventing costly downtime or loss. Documentation The way documentation is stored may vary, but to adequately manage a network one should at least record the following… Physical topology (types of LAN and WAN topologies – ring, star, hybrid) Access method (does it use Ethernet 802.3, token ring, etc.) Protocols Devices (Switches, routers, etc) Operating Systems Applications Configurations (What version of operating system and config files for serve / client software) Baseline Measurements A baseline is a report of the network’s current state of operation. Baseline measurements might include the utilization rate for your network backbone, number of users logged on per day, etc. Baseline measurements allow you to compare future performance increases or decreases caused by network changes or events with past network performance. Obtaining baseline measurements is the only way to know for certain whether a pattern of usage has changed, or whether a network upgrade has made a difference. There are various tools available for measuring baseline performance on a network. Policies, Procedures, and Regulations Following rules helps limit chaos, confusion, and possibly downtime. The following policies and procedures and regulations make for sound network management. Media installations and management (includes designing physical layout of cable, etc.) Network addressing policies (includes choosing and applying a an addressing scheme) Resource sharing and naming conventions (includes rules for logon ID’s) Security related policies Troubleshooting procedures Backup and disaster recovery procedures In addition to internal policies, a network manager must consider external regulatory rules. Fault and Performance Management After documenting every aspect of your network and following policies and best practices, you are ready to asses you networks status on an on going basis. This process includes both performance management and fault management. Network Management Software To accomplish both fault and performance management, organizations often use enterprise-wide network management software. There various software packages that do this, each collect data from multiple networked devices at regular intervals, in a process called polling. Each managed device runs a network management agent. So as not to affect the performance of a device while collecting information, agents do not demand significant processing resources. The definition of a managed devices and their data are collected in a MIB (Management Information Base). Agents communicate information about managed devices via any of several application layer protocols. On modern networks most agents use SNMP which is part of the TCP/IP suite and typically runs over UDP on port 161. Because of the flexibility and sophisticated network management applications are a challenge to configure and fine-tune. One needs to be careful to only collect relevant information and not cause performance issues (i.e. pinging a device every 5 seconds can be a problem with thousands of devices). MRTG (Multi Router Traffic Grapher) is a simple command line utility that uses SNMP to poll devices and collects data in a log file. MRTG can be used with Windows, UNIX and Linux. System and Event Logs Virtually every condition recognized by an operating system can be recorded. This is typically done using event logs. In Windows there is a GUI event log viewer. Similar information is recorded in UNIX and Linux in a system log. Much of the information collected in event logs and syslog files does not point to a problem, even if it is marked with a warning so it is important to filter your logs appropriately to reduce the noise. Traffic Shaping When a network must handle high volumes of network traffic, users benefit from performance management technique called traffic shaping. Traffic shaping involves manipulating certain characteristics of packets, data streams, or connections to manage the type and amount of traffic traversing a network or interface at any moment. Its goals are to assure timely delivery of the most important traffic while offering the best possible performance for all users. Several types of traffic prioritization exist including prioritizing traffic according to any of the following characteristics… Protocol IP address User group DiffServr VLAN tag in a Data Link layer frame Service or application Caching In addition to traffic shaping, a network or host might use caching to improve performance. Caching is the local storage of frequently needed files that would otherwise be obtained from an external source. By keeping files close to the requester, caching allows the user to access those files quickly. The most common type of caching is Web caching, in which Web pages are stored locally. To an ISP, caching is much more than just convenience. It prevents a significant volume of WAN traffic, thus improving performance and saving money. Asset Management Another key component in managing networks is identifying and tracking its hardware. This is called asset management. The first step to asset management is to take an inventory of each node on the network. You will also want to keep records of every piece of software purchased by your organization. Asset management simplifies maintaining and upgrading the network chiefly because you know what the system includes. In addition, asset management provides network administrators with information about the costs and benefits of certain types of hardware or software. Change Management Networks are always in a stage of flux with various aspects including… Software changes and patches Client Upgrades Shared Application Upgrades NOS Upgrades Hardware and Physical Plant Changes Cabling Upgrades Backbone Upgrades For a detailed explanation on each of these read the textbook (Page 750 – 761)

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• ArchBeat Link-o-Rama for 2012-09-19

  - by Bob Rhubart

  BPM Process Accelerator Packs – Update | Pat Shepherd Architect Pat Shepherd shares several resources relevant to the new Oracle Process Accelerators for Oracle Business Process Management. Oracle BI EE Management Pack Now Available for Oracle Enterprise Manager 12cR2 | Mark Rittman A handy and informative overview from Oracle ACE Director Mark Rittman. WebSockets on WebLogic Server | Steve Button "As there's no standard WebSocket Java API at this point, we've chosen to model the API on the Grizzly WebSocket API with some minor changes where necessary," says James "Buttso" Buttons. "Once the results of JSR-356 (Java API for WebSocket) becomes public, we'll look to implement and support that." Oracle Reference Architecture: Software Engineering This document from the IT Strategies from Oracle library focuses on integrated asset management and the need for efffective asset metadata management to insure that assets are properly tracked and reused in a manner that provides a holistic functional view of the enterprise. The tipping point for cloud management is nigh | Cloud Computing - InfoWorld "Businesses typically don't think too much about managing IT resources until they become too numerous and cumbersome to deal with on an ad hoc basis—a point many companies will soon hit in their adoption of cloud computing." — David Linthicum DevOps Basics: Track Down High CPU Thread with ps, top and the new JDK7 jcmd Tool | Frank Munz "The approach is very generic and works for WebLogic, Glassfish or any other Java application," say Frank Munz. "UNIX commands in the example are run on CentOS, so they will work without changes for Oracle Enterprise Linux or RedHat. Creating the thread dump at the end of the video is done with the jcmd tool from JDK7." Frank has captured the process in the posted video. OIM 11g R2 UI customization | Daniel Gralewski "OIM user interface customizations are easier now, and they survive patch applications--there is no need to reapply them after patching," says Fusion Middleware A-Team member Daniel Gralewski. "Adding new artifacts, new skins, and plugging code directly into the user interface components became an easier task." Daniel shows just how easy in this post. Thought for the Day "I have yet to see any problem, however complicated, which, when looked at in the right way, did not become still more complicated." — Poul Anderson (November 25, 1926 – July 31, 2001) Source: SoftwareQuotes.com

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• Oracle Fusion Middleware gives you Choice and Portability for Public and Private Cloud

  - by Michelle Kimihira

  Author: Margaret Lee, Senior Director, Product Management, Oracle Fusion Middleware Cloud Computing allows customers to quickly develop and deploy applications in a shared environment.  The environment can span across hardward (IaaS), foundation layer software (PaaS), and end-user software (SaaS). Cloud Computing provides compelling benefits in terms of business agility and IT cost savings.  However, with complex, existing heterogeneous architectures, and concerns for security and manageability, enterprises are challenged to define their Cloud strategy.  For most enterprises, the solution is a hybrid of private and public cloud.  Fusion Middleware supports customers’ Cloud requirements through choice and portability. Fusion Middleware supports a variety of cloud development and deployment models:  Oracle [Public] Cloud; customer private cloud; hybrid of these two, and traditional dedicated, on-premise model Customers can develop applications in any of these models and deployed in another, providing the flexibility and portability they need Oracle Cloud is a public cloud offering.  Within Oracle Cloud, Fusion Middleware provides two key offerings include the Developer cloud service and Java cloud deployment service. Developer Cloud Service Simplify Development: Automated provisioned environment; pre-configured and integrated; web-based administration Deploy Automatically: Fully integrated with Oracle Cloud for Java deployment; workflow ensures build & test Collaborate & Manage: Fits any size team; integrated team source repository; continuous integration; task/defect tracking Integrated with all major IDEs: Oracle JDeveloper; NetBeans; Eclipse Java Cloud Service Java Cloud service provides flexible Java deployment environment for departmental applications and development, staging, QA, training, and demo environments.  It also supports customizations deployments for SaaS-based Fusion Applications customers.  Some key features of Java Cloud Service include: WebLogic Server on Exalogic, secure, highly available infrastructure Database Service & IDE Integration Open, Standard-based Deploy Web Apps, Web Services, REST Services Fully managed and supported by Oracle For more information, please visit Oracle Cloud, Oracle Cloud Java Service and Oracle Cloud Developer Service. If your enterprise prefers a private cloud, for reasons such as security, control, manageability, and complex integration that prevent your applications from being deployed on a public cloud, Fusion Middleware also provide you with the products and tools you need.  Sometimes called Private PaaS, private clouds have their predecessors in shared-services arrangements many large companies have been building in the past decade.  The difference, however, are in the scope of the services, and depth of their capabilities.  In terms of vertical stack depth, private clouds not only provide hardware and software infrastructure to run your applications, they also provide services such as integration and security, that your applications need.  Horizontally, private clouds provide monitoring, management, lifecycle, and charge back capabilities out-of-box that shared-services platforms did not have before. Oracle Fusion Middleware includes the complete stack of hardware and software for you to build private clouds: SOA suite and BPM suite to support systems integration and process flow between applications deployed on your private cloud and the rest of your organization Identity and Access Management suite to provide security, provisioning, and access services for applications deployed on your private cloud WebLogic Server to run your applications Enterprise Manager's Cloud Management pack to monitor, manage, upgrade applications running on your private cloud Exalogic or optimized Oracle-Sun hardware to build out your private cloud The most important key differentiator for Oracle's cloud solutions is portability, between private and public clouds.  This is unique to Oracle because portability requires the vendor to have product depth and breadth in both public cloud services and private cloud product offerings.  Most public cloud vendors cannot provide the infrastructure and tools customers need to build their own private clouds.  In reverse, traditional software tools vendors typically do not have the product and expertise breadth to build out and offer a public cloud.  Oracle can.  It is important for customers that the products and technologies  Oracle uses to build its public is the same set that it sells to customers for them to build private clouds.  Fundamentally, that enables skills reuse,  as well as application portability. For more information on Oracle PaaS offerings, please visit Oracle's product information page.    Resources Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Oracle CRM On Demand Release 24 is Generally Available

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We are pleased to announce that Oracle CRM On Demand Release 24 is Generally Available as of October 25, 2013 Get smarter, more productive and the best value with Oracle CRM On Demand Release 24. Oracle CRM On Demand continues to be the most complete Software-as-a-Service (SaaS) CRM solution available. Now, with Release 24, organizations of all types and sizes benefit from actionable insight anywhere, anytime, as well as key enhancements in mobility, embedded social, analytics, integration and extensibility, and ease of use.Next Generation Mobile and Desktop Solutions : Oracle CRM On Demand Release 24 offers a complete set of mobile and desktop solutions that improve productivity by enabling reps to access and update information anywhere, anytime. Capabilities include: Oracle CRM On Demand Disconnected Mobile Sales (DMS) – A disconnected native iPad solution, DMS has been further streamlined mobile sales process by adding Structured Product Messaging to record brand specific call objectives, enhancements in HTML5 eDetailing including message response tracking and improvements in administration and configuration such as more field management options for read only fields, role management and enhanced logging. Oracle CRM On Demand Connected Mobile Sales. This add-on mobile service provides a configurable mobile solution on iOS, BlackBerry and now Android devices. You can access data from CRM On Demand in real time with a rich, native user experience, that is comfortable and familiar to current iOS, BlackBerry and Android users. New features also include Single Sign On to enhance security for mobile users.  Oracle CRM On Demand Desktop: This application centralizes essential CRM information in the familiar Microsoft Outlook environment,increasing user adoption and decreasing training costs. Users can manage CRM data while disconnected, then synchronize bi-directionally when they are back on the network. New in Oracle CRM On Demand Desktop Version 3 is the ability to synchronize by Books of Business, and improved Online Lookup. Mobile Browser Support: The following mobile device browsers are now supported: Apple iPhone, Apple iPad, Windows 8 Tablets, and Google Android. Leverage the Social Enterprise Engaging customers via social channels is rapidly becoming a significant key to enhanced customer experience as it provides proactive customer service, targeted messaging and greater intimacy throughout the entire customer lifecycle. Listening to customers on the social channels can identify a customers’ sphere of influence and the real value they bring to their organization, or the impact they can have on the opportunity. Servicing the customer’s need is the first step towards loyalty to a brand, integrating with social channels allows us to maximize brand affinity and virally expand customer engagements thus increasing revenue. Oracle CRM On Demand is leveraging the Social Enterprise through its integration with Oracle’s Social Relationship Management (SRM) product suite by providing out-of-the-box integration with Social Engagement and Monitoring (SEM), Social Marketing (SM) and Oracle Social Network (OSN). With Oracle CRM On Demand Release 24, users are able to create a service request from a social post via SEM and have leads entered on a SM lead form automatically entered into Oracle CRM On Demand along with the campaign, streamlining the lead qualification process. Get Smarter with Actionable Insight The difference between making good decisions and great decisions depends heavily upon the quality, structure, and availability of information at hand. Oracle CRM On Demand Release 24 expands upon its industry-leading analytics capabilities to provide greater business insight than ever before. New capabilities include flexible permissions on analytics reports folders, allowing for read only access to reports, and additional field and object coverage. Get More Productive with Powerful Tools Oracle CRM On Demand Release 24 introduces a new set of powerful capabilities designed to maximize productivity. A significant new feature for customizing Oracle CRM On Demand is a JavaScript API. The JS API allows customers to add new buttons, suppress existing buttons and even change what happens when a user clicks an existing button. Other usability enhancements, such as personalized related information applets, extended case insensitive search provide users with better, more intuitive, experience. Additional privileges for viewing private activities and notes allow administrators to reassign records as needed, and Custom Object management. Workflow has been added to the Order Item object; and now tasks can be assigned to a relative user, such as an Account Owner, allowing more complex business processes to be automated and adhered to. Get the Best Value Oracle CRM On Demand delivers unprecedented value with the broadest set of capabilities from a single-provider solution, the industry’s lowest total cost of ownership, the most on-demand deployment options, the deepest CRM expertise and experience of any CRM provider, and the most secure CRM in the cloud. With Release 24, Oracle CRM On Demand now includes even more enterprise-grade security, integration, and extensibility features, along with enhanced industry editions to save you time and money. New features include: Business Process Administration: A new privilege has been added that allows administrators to override a Business Process Administration rule.This privilege permits users to edit a locked record, or unlock a record, in the event of a material change that needs to be reflected per corporatepolicy. Additionally, the Products Detailed object has been added to Business Process Administration, enabling record locking and logic to be applied. Expanded Integration: Oracle continues to improve Web Services each release, by adding more object coverage enabling customers and partners to easily integrate with CRM On Demand. Bottom Line Oracle CRM On Demand Release 24 enables organizations to get smarter, get more productive, and get the best value, period. For more information on Oracle CRM On Demand Release 24, please visit oracle.com/crmondemand

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• Ubuntu 10.10 forgets desktop theme.

  - by Marcelo Cantos

  (I posed this question on superuser.com and haven't received any answers or comments, then I came across this site, so my apologies to anyone who has seen this already.) I am running Ubuntu in VirtualBox (on a Windows 7 host). Several times now, the top-level menu bar, the task bar — and seemingly every system dialog — have forgotten the out-of-the-box "Ambiance" theme they conform to when I first installed the system. Window captions still preserve the theme, but pretty much nothing else does. I have searched high and low on Google for assistance with this problem. Everything I've found suggests either running some gconf reset or deleting .gconf* .gnome* and other similar directories. I have followed all this advice and nothing works. I still get a boring Windows-95-style gray 3D look and feel. On previous occasions, after much messing around I've given up and rebooted the VM instance, and been pleasantly suprised to see the original "Ambience" theme restored throughout the UI, but invariably it disappears again some time later, usually after a reboot, so I can never figure out what I did that broke it. Here's a sample from Ubuntu's site of what I want it to look like. And here's a screenshot of my system as it currently looks. Also note that my GNOME Terminals normally have a nice purple semi-translucent look, and as can be seen from the screenshot, they are now just a solid matt white. This last time (just yesterday), trying numerous combinations all the usual tricks and rebooting several times hasn't fixed it, so here I am on SU wondering: How do I recover the out-of-the-box theme for my Gnome/Ubuntu desktop, noting that blowing away all config files — as suggested in many places online — fails to achieve this? It might help to know that it seems to fail either after I resize the VM instance, forcing the Ubuntu desktop to resize itself, or after I play around with Compiz settings. I haven't been able to figure out which of these it is, and it could be neither. Given the amount of pain I have had to go through to get things back to normal (and given that I am at a loss as to how to do so), it has proven difficult to definitively isolate the cause.

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• Move Data into the grid for scalable, predictable response times

  - by JuergenKress

  CloudTran is pleased to introduce the availability of the CloudTran Transaction and Persistence Manager for creating scalable, reliable data services on the Oracle Coherence In-Memory Data Grid (IMDG). Use of IMDG architectures has been key to handling today’s web-scale loads because it eliminates database latency by storing important and frequently access data in memory instead of on disk. The CloudTran product lets developers easily use an IMDG for full ACID-compliant transactions without having to be concerned about the location or spread of data. The system has its own implementation of fast, scalable distributed transactions that does NOT depend on XA protocols but still guarantees all ACID properties. Plus, CloudTran asynchronously replicates data going into the IMDG to back-end datastores and back-up data centers, again ensuring ACID properties. CloudTran can be accessed through Java Persistence API (JPA via TopLink Grid) and now, through a new Low-Level API, or LLAPI. This is ideal for use in SOA applications that need data reliability, high availability, performance, and scalability. It is still in its limited beta release, the LLAPI gives developers the ability to use standard put/remove logic available in Coherence and then wrap logic with simple Spring annotations or XML+AspectJ to start transactions. An important feature of LLAPI is the ability to join transactions. This is a common outcome for SOA applications that need to reduce network traffic by aggregating data into single cache entries and then doing SOA service processing in the node holding the data. This results in the need to orchestrate transaction processing across multiple service calls. CloudTran has the capability to handle these “multi-client” transactions at speed with no loss in ACID properties. Developing software around an IMDG like Oracle Coherence is an important choice for today’s web-scale applications and services. But this introduces new architectural considerations to maintain scalability in light of increased network loads and data movement. Without using CloudTran, developers are faced with an incredibly difficult task to ensure data reliability, availability, performance, and scalability when working with an IMDG. Working with highly distributed data that is entirely volatile while stored in memory presents numerous edge cases where failures can result in data loss. The CloudTran product takes care of all of this, leaving developers with the confidence and peace of mind that all data is processed correctly. For those interested in evaluating the CloudTran product and IMDGs, take a look at this link for more information: http://www.CloudTran.com/downloadAPI.ph , or send your questions to [email protected]. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: CloudTran,data grid,M,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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• ArchBeat Link-o-Rama for 2012-07-11

  - by Bob Rhubart

  Is the future of retail showrooming? | GigaOm "The digital shopper isn’t just digital and she expects to be served seamlessly across all channels, physical and digital," reports GigaOm. Twenty years into the Internet era and the changes just keep coming. Solution architects take note... Agile Bureaucracy: When Practices become Principles | Jim Highsmith.com "Principles and values are a critical part of keeping individuals in organizations aligned and engaged," says Agile guru Jim Highsmith, "but the more pseudo-principles are piled on top of principles, the less and less organizations are able to adapt." Oracle Fusion Applications 11g Basics | Michel Schildmeijer "We are trying to build up a Oracle Fusion Apps environment on a Exalogic system, though still on bare metal, because officially there still is no Oracle VM available yet on Exalogic," says Michel Schildmeijer, an Oracle Fusion Middleware Architect at Qualogy. "It is a bit of a challenge, but getting to know the basics and which components the install, build and configure phase use, might bring you a step further on the way." Process Centric Banking: Loan Origination Solution | Manish Palaparthy This interesting, detailed post by Manish Palaparthy explains the process behind the execution of a proof-of-concept for a Fusion Middleware-based loan-origination solution for a bank. The solution incorporates Oracle BPM Suite, Webcenter, and ADF technolgies in a SOA infrastructure. How eBay and Facebook are Cleaning Up Data Centers | Amy Gallo - HBR The Cloud has needs! As reported by Amy Gallo in an article in the Harvard Business Review, "The electricity demand of data centers and the telecommunications network is rivaling that of most nations. If the cloud were itself a country, it would rank fifth in the world on energy demand behind the U.S., China, Russia, and Japan." Do WebLogic configuration from ANT | Edwin Biemond "With WebLogic WLST you can script the creation of all your Application DataSources or SOA Integration artifacts( like JMS etc)," says Oracle ACE Edwin Biemond. "This is necessary if your domain contains many WebLogic artifacts or you have more then one WebLogic environment. If so, you want to script this so you can configure a new WebLogic domain in minutes and you can repeat this task with always the same result." Oracle Special-Edition E-Book: Cloud Architecture for Dummies Learn how to architect and model your cloud implementation to drive efficiency and leverage economies of scale with Cloud Architecture for Dummies, a free Oracle e-book. (Registration required.) Thought for the Day "One of the best things to come out of the home computer revolution could be the general and widespread understanding of how severely limited logic really is." — Frank Herbert Source: SoftwareQuotes.com

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• Is my work on a developer test being taken advantage of?

  - by CodeWarrior

  I am looking for a job and have applied to a number of positions. One of them responded, I had a pretty lengthy phone interview (perhaps an hour +) and they then set me up with a developer test. I was told that this test is estimated to take between 6 and 8 hours and that, provided it met with their approval, I could be paid for my work on it. That gave me some pause, but I endeavored. The developer test took place on a VM accessed via RDP. The task was to implement a search page in a web project that requests data from the server, displays it on the screen in a table, has a pretty complicated search filtering scheme (there are about 15 statuses and when sending the search to the server you can search by these statuses) in addition to the string/field search. They want some SVG icons to change color on certain data values, they want some data to be represented differently than how it is in the database, etc. Loooong story short, this took one heck of a lot longer than 6-8 hours. Much of it was due to the very poor VM that I was running on (Visual Studio 2013 took 10 minutes to load, and another 15 minutes to open the 3 GB ginormous solution). After completing, I was told to commit my changes to source control... Hmm, OK. I get an email back that they thought that the SVGs could have their color changed differently, they found a bug in this edge-case, there was an occasional problem with this other thing that I never experienced, etc. So I am 13-14 hours into this thing now, and I have to do bug fixes. I do them, and they come back with some more. This is all apparently going into a production application. I noticed some anomalies in the code that was already in there where it looked like other people had coded all of one functionality and not anything else that I could find. Am I just being used for cheap labor? Even if they pay me the promised 50 dollars and hour for 6 hours, I have committed like 18 hours to this thing now. If I bug fix all of the stuff they keep coming up with, I will have worked at least 16 hours for free. I have taken a number of developer tests. I have never taken one where I worked on code that was destined for production. I have never taken one where I implemented a feature that was in the pipeline for development (it was planned for, and I implemented it through the course of the test). And I have never taken one that took 4 rounds and a total of 20+ hours. I get the impression that they are using their developer test to field some of the functionality, that they don't have time for in their normal team, on the cheap. Also, I wouldn't mind a 'devtest' tag.

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• The Customer Experience Imperative: A Game Changer for Brands

  - by Jeri Kelley

  By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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• When to use SOAP over REST

  So, how does REST based services differ from SOAP based services, and when should you use SOAP? Representational State Transfer (REST) implements the standard HTTP/HTTPS as an interface allowing clients to obtain access to resources based on requested URIs. An example of a URI may look like this http://mydomain.com/service/method?parameter=var1&parameter=var2. It is important to note that REST based services are stateless because http/https is natively stateless. One of the many benefits for implementing HTTP/HTTPS as an interface is can be found in caching. Caching can be done on a web service much like caching is done on requested web pages. Caching allows for reduced web server processing and increased response times because content is already processed and stored for immediate access. Typical actions performed by REST based services include generic CRUD (Create, Read, Update, and Delete) operations and operations that do not require state. Simple Object Access Protocol (SOAP) on the other hand uses a generic interface in order to transport messages. Unlike REST, SOAP can use HTTP/HTTPS, SMTP, JMS, or any other standard transport protocols. Furthermore, SOAP utilizes XML in the following ways: Define a message Defines how a message is to be processed Defines the encoding of a message Lays out procedure calls and responses As REST aligns more with a Resource View, SOAP aligns more with a Method View in that business logic is exposed as methods typically through SOAP web service because they can retain state. In addition, SOAP requests are not cached therefore every request will be processed by the server. As stated before Soap does retain state and this gives it a special advantage over REST for services that need to preform transactions where multiple calls to a service are need in order to complete a task. Additionally, SOAP is more ideal for enterprise level services that implement standard exchange formats in the form of contracts due to the fact that REST does not currently support this. A real world example of where SOAP is preferred over REST can be seen in the banking industry where money is transferred from one account to another. SOAP would allow a bank to perform a transaction on an account and if the transaction failed, SOAP would automatically retry the transaction ensuring that the request was completed. Unfortunately, with REST, failed service calls must be handled manually by the requesting application. References: Francia, S. (2010). SOAP vs. REST. Retrieved 11 20, 2011, from spf13: http://spf13.com/post/soap-vs-rest Rozlog, M. (2010). REST and SOAP: When Should I Use Each (or Both)? Retrieved 11 20, 2011, from Infoq.com: http://www.infoq.com/articles/rest-soap-when-to-use-each

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• Best Method For Evaluating Existing Software or New Software

  How many of us have been faced with having to decide on an off-the-self or a custom built component, application, or solution to integrate in to an existing system or to be the core foundation of a new system? What is the best method for evaluating existing software or new software still in the design phase? One of the industry preferred methodologies to use is the Active Reviews for Intermediate Designs (ARID) evaluation process.  ARID is a hybrid mixture of the Active Design Review (ADR) methodology and the Architectural Tradeoff Analysis Method (ATAM). So what is ARID? ARD’s main goal is to ensure quality, detailed designs in software. One way in which it does this is by empowering reviewers by assigning generic open ended survey questions. This approach attempts to remove the possibility for allowing the standard answers such as “Yes” or “No”. The ADR process ignores the “Yes”/”No” questions due to the fact that they can be leading based on how the question is asked. Additionally these questions tend to receive less thought in comparison to more open ended questions. Common Active Design Review Questions What possible exceptions can occur in this component, application, or solution? How should exceptions be handled in this component, application, or solution? Where should exceptions be handled in this component, application, or solution? How should the component, application, or solution flow based on the design? What is the maximum execution time for every component, application, or solution? What environments can this component, application, or solution? What data dependencies does this component, application, or solution have? What kind of data does this component, application, or solution require? Ok, now I know what ARID is, how can I apply? Let’s imagine that your organization is going to purchase an off-the-shelf (OTS) solution for its customer-relationship management software. What process would we use to ensure that the correct purchase is made? If we use ARID, then we will have a series of 9 steps broken up by 2 phases in order to ensure that the correct OTS solution is purchases. Phase 1 Identify the Reviewers Prepare the Design Briefing Prepare the Seed Scenarios Prepare the Materials When identifying reviewers for a design it is preferred that they be pulled from a candidate pool comprised of developers that are going to implement the design. The believe is that developers actually implementing the design will have more a vested interest in ensuring that the design is correct prior to the start of code. Design debriefing consist of a summary of the design, examples of the design solving real world examples put in to use and should be no longer than two hours typically. The primary goal of this briefing is to adequately summarize the design so that the review members could actually implement the design. In the example of purchasing an OTS product I would attempt to review my briefing prior to its distribution with the review facilitator to ensure that nothing was excluded that should have not been. This practice will also allow me to test the length of the briefing to ensure that can be delivered in an appropriate about of time. Seed Scenarios are designed to illustrate conceptualized scenarios when applied with a set of sample data. These scenarios can then be used by the reviewers in the actual evaluation of the software, All materials needed for the evaluation should be prepared ahead of time so that they can be reviewed prior to and during the meeting. Materials Included: Presentation Seed Scenarios Review Agenda Phase 2 Present ARID Present Design Brainstorm and prioritize scenarios Apply scenarios Summarize Prior to the start of any ARID review meeting the Facilitator should define the remaining steps of ARID so that all the participants know exactly what they are doing prior to the start of the review process. Once the ARID rules have been laid out, then the lead designer presents an overview of the design which typically takes about two hours. During this time no questions about the design or rational are allowed to be asked by the review panel as a standard, but they are written down for use latter in the process. After the presentation the list of compiled questions is then summarized and sent back to the lead designer as areas that need to be addressed further. In the example of purchasing an OTS product issues could arise regarding security, the implementation needed or even if this is this the correct product to solve the needed solution. After the Design presentation a brainstorming and prioritize scenarios process begins by reducing the seed scenarios down to just the highest priority scenarios.  These will then be used to test the design for suitability. Once the selected scenarios have been defined the reviewers apply the examples provided in the presentation to the scenarios. The intended output of this process is to provide code or pseudo code that makes use of the examples provided while solving the selected seed scenarios. As a standard rule, the designers of the systems are not allowed to help the review board unless they all become stuck. When this occurs it is documented and along with the reason why the designer needed to help the review panel back on track. Once all of the scenarios have been completed the review facilitator reviews with the group issues that arise during the process. Then the reviewers will be polled as to efficacy of the review experience. References: Clements, Paul., Kazman, Rick., Klien, Mark. (2002). Evaluating Software Architectures: Methods and Case Studies Indianapolis, IN: Addison-Wesley

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