Case study: LOREX Technology Increases Website Traffic 90% with Oracle ATG
- by Richard Lefebvre
LOREX Technology Increases Website Traffic 90% by Enhancing the Online Customer Experience with a Flexible E-Commerce Platform
LOREX Technology Inc. provides businesses and consumers with advanced video surveillance security products under the LOREX and Digimerge brands. LOREX, which caters to midsize business and consumer markets, is available in thousands of retail locations across North America. The Digimerge division sells its products through security system distributors in North America. Both brands concentrate on the sale of wired, wireless, and IP security surveillance and monitoring equipment, including cameras, digital video recorders, and all-in-one systems.
LOREX conducted an extensive search for the right e-commerce platform to address its immediate need for a more intuitive shopping cart interface that could grow along with the company. After reviewing other solutions, including open source, LOREX chose Oracle ATG Web Commerce because it addressed every stage of the buying process and crossed all customer touch points, including the Web, contact center, mobile devices, social media, and its B2B partners’ physical stores. LOREX also found that Oracle ATG Web Commerce’s functionality was more robust than competing options, and it offered an attractive total cost of ownership.
“Oracle ATG Web Commerce provided an optimal foundation to support rapid, scalable, long-term business growth while allowing full control of the platform,” said Sufi Khan Sulaiman, director, E-Commerce and Digital, LOREX.
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