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• Master Data Management – A Foundation for Big Data Analysis

  - by Manouj Tahiliani

  While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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• Social Search: Looking for Love

  - by Mike Stiles

  For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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• Application Virtualization has challenges

  - by llaszews

  information Week article discusses the challenges associated virtualizing applications in the cloud: Application Virtualization Challenges 'Golden images' quickly diverge from their pristine initial condition because of: 1. OS patches 2. Application updates 3. Configuration changes "Applications, once released into the wild, tend to quickly diverge from the golden image" "The difficulties face by developers and systems admins in deploying apps to the cloud are reminiscent of those encountered transitioning from mainframe to the client/server era"

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• Iterative and Incremental Principle Series 1: The Dreaded Assignment

  - by llowitz

  A few days ago, while making breakfast for my teenage son… he turned to me and happily exclaimed, “I really like how my high school Government class assigns our reading homework.  In middle school, we had to read a chapter each week.  Everyone dreaded it.  In high school, our teacher assigns us a section or two every day.  We still end up reading a chapter each week, but this way is so much easier and I’m actually remembered what I’ve read!” Wow!  Once I recovered from my initial shock that my high school son actually initiated conversation with me, it struck me that he was describing one of the five basic OUM principles -- Iterative and Incremental.   Not only did he describe how his teacher divided a week long assignment into daily increments, but he went on to communicate some of the major benefits of having shorter, more achievable milestones.  I started to think about other applications of the iterative and incremental approach and I realized that I had incorporated this approach when I recently rededicated myself to physical fitness.  Join me over the next four days as I present an Iterative and Incremental blog series where I relate my personal experience incorporating the iterative and incremental approach and the benefits that I achieved.

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• Java Magazine: Java at Sea!

  - by Tori Wieldt

  The September/October issue of Java Magazine is now out, with several great Java stories, including: Java At Sea? Liquid Robotics charts a new course with expert help from Java pioneer James Gosling.?  ?Duke’s Choice AwardsMeet this year’s winners! (The awards will be presented at the JavaOne Sunday night reception at the Taylor Street Cafe.)Looking Ahead to Project LambdaJava Language Architect Brian Goetz on the importance of lambda expressions.JCP Q&A: Ben EvansThe London JUG representative talks about the JCP and the Java community.Java EE Connector Architecture 1.6Adam Bien on deep integration with connector services in a lean way.DataFX: Populate JavaFX Controls with Real-World DataTools to retrieve, parse, and render data in a variety of JavaFX controls. Fix ThisStephen Chin challenges your JavaFX skills. Java Magazine is a bi-monthly online publication. It includes technical articles on the Java language and platform; Java innovations and innovators; JUG and JCP news; Java events; links to online Java communities; and videos and multimedia demos. Subscriptions are free.

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• Article: Panning for Gold - Finding real value in conversations about enterprise architecture

  - by OracleTechnologyNetwork

  Everybody's talking enterprise architecture. But how much of the conversation has any real value?

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• Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

  - by Janice J. Heiss

  In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Interactive Reporting Translation Workbench utility is available

  - by THE

  As you may have seen in our  Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found  here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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• ADF is YouTubed

  - by Chris Muir

  A blog post along the lines of "your wishes are our command". ADF developers are hopefully aware of our ADF Insider Essentials recordings, a page full of presentations from small to large topics on all-things-ADF.  A couple of customers have pointed out these recordings aren't accessible via the iPad and other Apple OSX devices thanks to the recordings being wrapped in an Adobe Flash applet. To satisfy this need we've now uploaded all of the videos as MP4s to our ADF Insider Essentials YouTube channel for your iPad viewing pleasure.  So now regardless if you're sitting at your PC or on the couch with your iPad, you can enjoy my horrible Aussie accent amongst the more professional ADF presentations from my colleagues ;-) Make sure to subscribe to the YouTube channel to receive notifications of newly uploaded content. 

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• 20 Jahre Solaris - 25 Jahre SPARC!

  - by Stefan Hinker

  Normalerweise wiederhole ich ja nicht einfach das, was woanders schon steht.  Hier mache ich eine Ausnahme... 20 Jahre Solaris - Und wer hat die ganzen Innovationspreise bekommen?25 Jahre SPARC - und kein bisschen muede :-) Wie die Geschichte weiter geht, steht ganz unten auf diesen Seite - also schnell nachsehen... Und wer's lieber als Video mag: 20 Jahre Solaris - 25 Jahre SPARC (Kaum zu glauben, ich habe nur die ersten 4 Jahre von Solaris "verpasst".  Die Zeit vergeht wohl doch...)

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• Belgrade Open Source Software Development Center

  - by Tori Wieldt

  A new Open Source Software Development Center is open at University of Belgrade Serbia. It centers around using Java & NetBeans as open source projects to learn from and contribute to. Assistant Professor Zoran Sevarac says that not only does the center allow him to teach software development using open source projects, but also "we are improving our University courses based on the experience we get from working on open source code."  Some of the projects underway are a NetBeans UML plugin; Neuroph (a Java neural network framework, with a NetBeans Platform-based UI); a NetBeans DOAP Plugin; WorkieTalkie (NetBeans chat plugin); and 2D and 3D visualization plugins for NetBeans. Here's video describing the NetBeans UML plugin: University of Belgrade also has an official university course about open source development, where students learn to use development tools, work in teams, participate in open source projects and learn from real world software development projects. Students, teachers, and researchers at the University of Belgrade, and any member of the open source community are welcome to come to learn software development from successful open source projects. For more information, you can contact Zoran Sevarac (@neuroph on Twitter). 

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• Kostenlose Openbooks: Handbuch zu Ubuntu GNU/Linux 12.04 LTS

  - by britta wolf

  Ab sofort steht das umfassende Handbuch zu Ubuntu GNU/Linux 12.04 LTS als kostenloses Openbook auf der Website von Galileo Computing zur Verfügung. Mit diesem Standardwerk lernt man alles Wissenswerte über die Linux-Distribution Ubuntu »Precise Pangolin« kennen. Das Buch überzeugt durch seine Themenvielfalt und Vollständigkeit. Von der Installation, der Benutzeroberfläche »Unity«, der Paketverwaltung über Optimierung, Programmierung, Migration und Kernelkompilierung bis hin zur Virtualisierung und Serverkonfiguration finden die Leser alle wichtigen Fragen in diesem über 1.000 Seiten starken Buch beantwortet. Darüber hinaus profitieren sie von mehr als 300 eigens gekennzeichneten Tipps und Tricks sowie von zahlreichen Praxisworkshops. Sowohl Einsteiger, erfahrene Anwender als auch Profis profitieren von diesem Handbuch. Die HTML-Version kann bequem im Browser gelesen werden. Das gedruckte Buch ist im Buchhandel erhältlich. Link zum Openbook: http://openbook.galileocomputing.de/ubuntu/ 

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• Solaris 11 JDK installation

  - by user20121221

  JAVA -JDK install on Solaris 11 pkg list -s jdk-7 pkg install jdk-7 ls /usr/jdk/instances jdk1.5.0 jdk1.6.0 mv jdk1.7.0_07 /usr/jdk/instances/jdk1.7.0 ls -l total 9 drwxr-xr-x 5 root bin 5 Sep 4 16:08 instances lrwxrwxrwx 1 root root 18 Jul 14 11:11 jdk1.6.0_26 -> instances/jdk1.6.0 lrwxrwxrwx 1 root root 8 Sep 4 16:09 latest -> jdk1.6.0 drwxr-xr-x 4 root bin 4 Jul 14 11:04 packages rm latest ln -s instances/jdk1.7.0 jdk1.7.0_07 ln -s jdk1.7.0_07 latest cd /usr/ ls -ld java lrwxrwxrwx 1 root root 12 Sep 4 16:12 java -> jdk/jdk1.6.0 rm java ln -s jdk/latest java java -version java version "1.7.0_07"Java(TM) SE Runtime Environment (build 1.7.0_07-b10)Java HotSpot(TM) Server VM (build 23.3-b01, mixed mode) stop firefox cd /usr/lib/firefox/plugins rm libnpjp2.so ln -s /usr/jdk/jdk1.7.0_07/jre/lib/i386/libnpjp2.so libnpjp2.so start firefox

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• Virtual Developer Day - EMEA-friendly time

  - by Tori Wieldt

  OTN's Virtual Developer Day lets you learn about the latest technical improvements in Java without leaving your desk/couch/park bench. Watch informative tutorials on your laptop and improve your Java programming expertise and engage in live chat sessions with Java experts, all for FREE.  OTN Virtual Developer Day: Java Europe/Africa/Middle East - June 25 09:00 to 13:00 BST / 10:00 to 14:00 CEST / 13:30 to 17:30 IST / 12:00 to 16:00 MSK / 08:00 to 12:00 Corresponding UTC (GMT) After a short keynote, you can dive into one of these three tracks:  Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Register now!

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• Using a 3g usb dongle as Cisco router access point

  - by beakersoft

  We have an office opening, and we aren't going to have comms into the building when management want the building to open. Our only option (I think) Is to try and hook up a 3/4g dongle to something to act as the access point, and send all the traffic via that. The model of router we use wont support the usb dongle, so we need some sort of 'bridge' My idea was to build a Linux box, plug the dongle into that and then via the Ethernet ports plug the router in. We need the Cisco router in the equation as we create VPN connections over that back to head office. My question is will this work?

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• Blockbuster Time Machine

  - by David Dorf

  In another example of clinging to the core business much too long, DISH announced its closing the remaining 300 Blockbuster stores.  This reminds us that we must always be looking over our shoulders for the next big thing.  Blockbuster had the opportunity to buy Netflix, but it passed just as Barnes & Noble decided it didn't need to partner with Amazon.  Its so tempting to stick with a profitable business instead of taking a risk on a new idea.  Nevertheless, Blockbuster is history -- and this video from The Onion seals it. Historic ‘Blockbuster’ Store Offers Glimpse Of How Movies Were Rented In The Past

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• Using Extended ACLs to control write access?

  - by tocapa

  I am trying to set up file uploading on a website, but I get a permissions error when trying to write to upload directory. When I asked my supervisor about this, he suggested using extended ACLs to give the server write access to the directory. I've looked ACLs and nothing has suggested to me that this is the right way to go. Am I just not looking in the right place? How would I use ACLs to do this, or if not, what would be the right way to go about this? Forgive me for I've never used ACLs before so I don't know what I'm talking about.

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• Routing and Remote Access Port Mapping not applied to localhost

  - by Computer Guru

  Hi, I've set up Routing and Remote Access (Windows Server 2003) to forward publicip:80 to a server on the private internal network, and that's working great. Incoming requests from the internet to port 80 are correctly forwarded to our internal web server and everything is fine. However, requests on the server itself are not being forwarded. That is, if I open a console window and type "telnet publicip 80" from the server on publicip, the request is not forwarded to the private server. I understand that in RRAS I've mapped port 80 on the public interface to the private server and that's why it's not working; but I don't know how to configure it so that requests from the local PC are also forwarded to the private server. I'd appreciate any help or feedback on the matter. Thanks!

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• ADF Faces Skin Editor - How to Work with It

  - by Shay Shmeltzer

  The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION  and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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• Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

  - by Charles Knapp

  Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers? Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST. Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there! 

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• Elastic beanstalk access private git repo

  - by user221676

  I am trying to currently add an ssh key to my elastic beanstalk instances using .ebextensions commands. The keys I have stored are in my application code and I try to copy them to the root .ssh folder so I can access them when doing a git+ssh clone later here is an example of the config file in my .ebextensions folder packages: yum: git: [] container_commands: 01-move-ssh-keys: command: "cp .ssh/* ~root/.ssh/; chmod 400 ~root/.ssh/tca_read_rsa; chmod 400 ~root/.ssh/tca_read_rsa.pub; chmod 644 ~root/.ssh/known_hosts;" 02-add-ssh-keys: command: "ssh-add ~root/.ssh/tca_read_rsa" the problem is that I get is an error when attempting to clone the repo Host key verification failed. I have tried many ways of try to add the host to the known_hosts file but none have worked! The command that is doing the clone is npm install as the repo points to a node module

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Recording Available - Features and Functions Payments Module

  - by MHundal

  The Payments Module recording provides a high-level overview of Payments Processing in ETPM.  The recording discusses the Payments Data Model, including Payment Events, Tenders, Tender Control, Deposit and Deposit Control.  In addition, there is a product demonstration of payment processing in the system. Payments Module Overview:  https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=67364002&rKey=9fe755e4f41a2d4d

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