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• Java in Flux: Utopia or Deuteranopia?

  - by Tori Wieldt

  What a difference a year makes, indeed. Steve Harris, Senior VP, App Server Dev, Oracle and Adam Messinger, VP, Fusion Middleware Group, Oracle presented an informative keynote at the TheServerSide Java Symposium today. With a title "Java in Flux: Utopia or Deuteranopia?" you know things are going to be interesting (see Aeon Flux if you don't get the title reference).What a YearThey started with a little background, explaining that the reactions to Oracle's acquisition of Sun (and therefore Java) one year ago varied greatly, from "Freak Out!" to "Don't Panic." From the Oracle perspective, being the steward of and key contributor to Java requires a lot of sausage making.  They admitted to Oracle's fair share of Homer Simpson-esque "D'oh" moments in the past year, which was complicated by Oracle's communication style.   "Oracle has a tradition has a saying a few things and sticking by then, in contrast to Sun who was much more open," Adam explained. "We laid out the Java roadmap and are executing on it, and we hope that speaks to our commitment."Java SEAdam talked about having a long term perspective on the Java language (20+ years), letting ideas mature in more experimental languages, then bringing them into Java. Current priorities include: JVM convergence (getting the best features of JRockit into Hotspot); support of parallel/multi-core programming, and of course, all the improvements in JDK7. The JDK7 Developer Preview is underway (please download now and report bugs!). The Oracle development team is also working on Lambda and modularity (Jigsaw) for SE 8. Less certain, but also under discussion are improvements for Java SE 9. Adam is thinking of it as a "back to basics" release. He mentioned reworking JNI, improving data integration and improved device support.Java EE To provide context about Java EE, Steve said Java EE was great at getting businesses on the internet. The success of Java EE resulted in an incredible expansion of the middleware marketplace for developers and vendors.  But with success, came more. Java EE kept piling on capabilities, but that created excess baggage.  Doing simple things was no longer so simple. That's where Java community is so valuable: "When Java EE was too complex and heavyweight, many people were happy to tell us what we were doing wrong and popularize solutions," Steve explained. Because of that feedback, the Java EE teams focused on making things simple again: POJOs and annotations, and leveraging changes in Java SE.  Steve said that "innovation doesn't happen in expert groups, it happens on the ground where developers are solving problems," and platform stewards need to pay attention and take advantage of changes that are taking place.Enter the Cloud "Developers are restless, they want cloud functionality from their own IT dept" Steve explained. With the cloud, the scope of problem has expanded to include the data center itself, with multiple tenants. To move forward, existing APIs in Java EE need to be updated to be tenant-aware, service-enabled, and EE needs to support various styles of deployment. The goal is to get all that done in Java EE 8.Adam questioned Steve about timing and schedule. "Yes, the schedule is aggressive, but it'll work" Steve said. Then Adam asked about modularization. If Java SE 8 comes out at the end of 2012, when can Java EE deliver modularization? Steve suggested that key stakeholders can come with up some pre-SE 8 agreement on how to expose the metadata about modules. He then alluded to Mark Reinhold and John Duimovich's keynote at EclipseCON next week. Stay tuned.Evil Master PlanIn conclusion, Adam finally admitted to Oracle's Evil Master Plan: 1) Invest in and improve Java SE and EE 2) Collaborate with the community 3) Broaden the marketplace for Java development. Bwaaaaaaaaahahaha! <rubs hands together>Key LinksJDK7 Developer Preview  http://jdk7.java.net/preview/Oracle Technology Network http://www.oracle.com/technetwork/java/index.htmlTheServerSide Java Symposium  http://javasymposium.techtarget.com/"Utopia or Deuteranopia?" http://en.wikipedia.org/wiki/Aeon_Flux

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• HTML5 Boilerplate template for ASP.NET with Visual Studio 2010

  - by Harish Ranganathan

  This is the 5th post in the series of HTML5 for ASP.NET Developers  Support for HTML5 in Visual Studio 2010 has been quite good with Visual Studio Service Pack 1 However, HTML5 Boilerplate template has been one of the most popular HTML5 templates out in the internet.  Now, there is one for your favorite ASP.NET Webforms as well as ASP.NET MVC 3 Projects (even for ASP.NET MVC 2).  And its available in the most optimal place, i.e. NuGet. Lets see it in action.  Let us fire up Visual Studio 2010 and create a “File – New Project – ASP.NET Web Application” and leave the default name to create the project.  The default project template creates Site.Master, Default.aspx and the Account (membership) files. When you run the project without any changes, it shows up the default Master Page with the Home and About placeholder pages. Also, just to check the rendering on devices, lets try running the same page in Windows Phone 7 Emulator.  You can download the SDK from here Clearly, it looks bad on the emulator and if we were to publish the application as is, its going to be the same experience when users browse this app. Close the browser and then switch to Visual Studio.   Right click on the project and select “Manage NuGet Packages” The NuGet Package Manager dialog opens up.  Search for HTML5 Boilerplate.  The options for MVC & Web Forms show up.  Click on Install corresponding to the “Add HTML5 Boilerplate to Web Forms” options. It installs the template in a few seconds.   Once installed, you will be able to see a lot of additional Script files and also the all important HTML5Boilerplate.Master file.  This would be the replacement for the default Site.Master.  We need to change the Content Pages (Default.aspx & other pages) to point to this Master Page.  Example <%@ <% Master Language="C#" AutoEventWireup="true" CodeBehind="Html5Boilerplate.Master.cs" Inherits="WebApplication14.SiteMaster" %> would be the setting in the Default.aspx Page. You can do a Find & Replace for Site.Master to HTML5Boilerplate.Master for the whole solution so that it is changed in all the locations. With this, we have our Webforms application ready with HTML5 capabilities.  Needless to say, we need to wire up HTML5 mark up level code, canvas, etc., further to use the actual HTML5 features, but even without that, the page is now HTML5’ed.   One of the advantages of HTML5 (here HTML5 is collectively referred for CSS3, Javascript enhancements etc.,)  is the ability to render the pages better on mobile and hand held devices. So, now when we run the page from Visual Studio, the following is what we get.  Notice the site.icon automatically added.  The page otherwise looks similar to what it was earlier. Now, when we also check this page on the Windows Phone Emulator, here below is what, we get. As you can see, we definitely get a better experience now.  Of course, this is not the only HTML5 feature that we can use.  We need to wire up additional code for using Canvas, SVG and other HTML5 features.  But, definitely, this is a good starting point. You can also install the HTML5boilerplate Template for your ASP.NET MVC 3 and ASP.NET MVC 2 from the NuGet packages and get them ready for HTML5. Cheers !!!

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• Knowledge Management Feedback

  - by Robert Schweighardt

  Did you know that you can provide feedback on Knowledge Management (KM) articles? It's nice to read a technical article that is well-written, the grammar and spelling are correct, the information is up to date, concise, to the point, easy to understand and it flows from one paragraph to another.  And though we always strive for a well-written article, it doesn't always come out that way. Knowledge Management articles are written by Oracle Support Engineers and we welcome your feedback.  Providing feedback helps to improve Oracle's Knowledge Base.  If you're reading a KM article and you have a comment, please let us know about it.  Maybe it's just to fix a spelling or grammatical error.  Maybe there's a broken link that needs to be fixed.  Maybe it's a suggestion to provide additional information.  Maybe the article contains incorrect information.  Maybe some information in the article is outdated.  Maybe something is not clear in the article.  Whatever it is, we want to hear about it.  We value your input! When you provide feedback it goes directly to the owner of the article.  The owner carefully reviews the comment and decides whether or not to implement it.  Most comments are implemented and we strive to implement them within a week!  For those comments that are not implemented, there is normally a good reason.  It may not be feasible to implement the suggestion or the suggestion may not be correct.  We don't take the decision lightly! So how do you provide feedback? Providing feedback on a KM article depends on whether you're a customer or an Oracle Employee. Customer 1. In the upper right hand corner of the article, click on the little +/- Rate this document icon: Note: The grayed out Comments (0) link will only show a number when there are open comments that are still being evaluated. 2. In the Article Rating window, complete as many of the following optional fields as you like and then click the Send Rating button: Rate the article as Excellent, Good or Poor Specify whether the article helped you or not Specify the ease of finding the article Provide whatever comments you have Employee The interface for Oracle Employees is a little bit different, there are more options. 1. The +/- Rate this document icon is also available to employees and is identical to what the customers have.  Please see Customer section above. 2. The Show document comments link shows all comments that have ever been submitted for the article 3. Employees have an additional way to submit a comment.  Click on the little + Add Comment icon: 4. Fill out the Add Comment fields and click the Add Comment button: We look forward to your feedback!

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• Oracle Fusion CRM Implementation Bootcamp for EMEA Systems Integrators - Paris July 24-26th

  - by Richard Lefebvre

  To support partner success and increase win potential with Fusion CRM, we are organizing a unique bootcamp on Fusion CRM intended for Oracle EMEA partners on July 24th to 26th. Join us for this outstanding Bootcamp and learn from Oracle Corporation in-depth know-how on Fusion CRM. The official announcement will be forthcoming, yet we wanted you to determine the appropriate candidate to attend this workshop. Further to this we will send the actual invitation to the selected candidate. Due to the limited number of seats, we will be limiting the number of registrations per SI company and will be selecting the participants. If you are interested to have one or more representatives of your company to attend this bootcamp, please send an email to [email protected] by June 18th indicating the name and email address of the participants you would like to nominate, ranked by priority. What will we cover: This Bootcamp presents the fundamental concepts of the Oracle Fusion CRM applications. It introduces you to each functional area of the product, how it is used, and what you need to consider when implementing it for an organization. While we do examine implementation considerations, we do not address the detailed steps of implementation. Instead, we direct you to the relevant resources to learn more. Topics covered: Fusion CRM Introduction Fusion CRM Security Introduction Fusion Functional Setup Manager Introduction Customer Model Introduction Customer Center Introduction Customer Data Management Introduction Marketing & Campaigns Introduction Lead Management Introduction Territory Management Introduction Territory Modeling Introduction with Exercise Opportunity Management Introduction Forecasting Introduction Analytics Introduction CRM For Microsoft Outlook Introduction Customizing with Composers Introduction Roundtable Discussions, and time for hands-on labs (day 2, 3, 4) Next Steps, available resources, ongoing learning path, partner environments, keeping in touch and feedback Bootcamp Goals: Enable a new Fusion CRM implementation team member to: Describe the scope of Oracle Fusion CRM applications Describe the basic security model Describe the customer model Perform common sales and marketing user transactions Access and navigate the Functional Setup Manager Model territories in Fusion CRM using sample business requirements Do necessary planning before implementing the offerings and options Describe the analytics available with the Fusion CRM product Describe the basic page customizations that can be done to meet business requirements Find documentation and other courses to assist in performing setup tasks Expectations: This Bootcamp program should prime the SI organization implementation consultants to attain the basic skills necessary to support a consulting practice in the delivery, scoping, pricing, and planning of your Fusion CRM Implementations. Oracle University will begin to offer additional deep skill training, starting this summer, designed to follow the Introduction Bootcamp. Participants will be expected to participate in labs, exercises, workshops and roundtable discussions with the Oracle Product Managers. Who should attend: This class is designed for your lead CRM Implementation consultants, those who will support your Fusion CRM consulting practice as it grows. These individuals may be members of a centre of excellence, or skills leadership office. The individual who is attending the bootcamp must have prior experience implementing a CRM solution. Intended Audience: Oracle Diamond, Platinum and Gold Level SIs (Top SIs) with specialization in Oracle Applications CRM implementations, with a commitment to achieving Fusion CRM Implementation Specialization. Commitment expressed through an investment in a Center of Excellence/Innovation Center for Fusion CRM Applications. Individuals who will support the implementation practice as it is forming and will deliver Fusion CRM On Premise and Cloud Services implementations. Functional practice leaders, the future Fusion Application Wizards within the SI's organization. This Bootcamp is designed for people who: Will deliver Fusion CRM implementations Have had little or no exposure to Fusion CRM applications Are familiar with at least one other CRM application Have a business analyst level of technical background Prerequisites: Please note, that participants will be asked to take self-service-trainings (video format) and pass the related assessments prior to joining the Bootcamp. Fees: This event is FREE of charge for Oracle partners. When: 24 July – 26 July, 2012 (8:30 - 18:00 each day, including the last day; with recommended but optional evening events on all three days from 18:00 - 20:00 hrs) Where: Paris, France (Location to be defined) Travel: To make your travel hassel free, we kindly suggest you to plan your arrival to Paris on July 23rd and your departure on the 27th. Agenda: The final agenda and registration details will be issued closer to the event date.  

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• Why SQL Developer Rocks for the Advanced User Too

  - by thatjeffsmith

  While SQL Developer may be ‘perfect for Oracle beginners,’ that doesn’t preclude advanced and intermediate users from getting their fair share of toys! I’ve been working with Oracle since the 7.3.4 days, and I think it’s pretty safe to say that the WAY an ‘old timer’ uses a tool like SQL Developer is radically different than the ‘beginner.’ If you’ve been reluctant to use SQL Developer because it’s a GUI, give me a few minutes to try to convince you it’s worth a second (or third) look. 1. Help when you want it, and only when you want it One of the biggest gripes any user has with a piece of software is when said software can’t get out of it’s own way. When you’re typing in a word processor, sometimes you can do without the grammar and spelling checks, the offer to auto-complete your words, and all of the additional mark-up. This drives folks to programs like Notepad++ and vi. You can disable the code insight feature so you can type unmolested by SQL Developer’s attempt to auto-complete your object names. Now, if you happen to come across a long or hard to spell object name, you can still invoke the feature on demand using Ctrl+Spacebar Code Editor – Completion Insight – Enable Completion Auto-Popup (Keyword being Auto) 2. Automatic File Tracking SQL*Minus is nice. Vi is cool. Notepad++ has a lot of features I like. But not too many editors offer automatic logging of changes to your files without having to setup a source control system. I was doing some work on my login.sql. I’m not doing anything crazy, but seeing what I had done in previous iterations was helpful. Now imagine how nice it would be to have this available for your l,000+ line scripts! Track your scripts as they change, no setup required! 3. Extend the Functionality Know SQL and XML? Wish SQL Developer did JUST a little bit more? Build your own extensions. You can have custom context menus and object pages in just a few minutes. This is an example of lazy developers writing code that write code. 4. Get Your Money’s Worth You’ve licensed Enterprise Edition. You got your Diagnostic and Tuning packs. Now start using them! Not everyone has access to Enterprise Manager, especially developers. But that doesn’t mean they don’t need help with troubleshooting and optimizing poorly performing SQL statements. ASH, AWR, Real-Time SQL Monitoring and the SQL Tuning Advisor are built into the Reports and Worksheet. Yes you could make the package calls, but that’s a whole lot of typing, and I’d rather just get to the results. 5. Profile, Debug, & Unit Testing PLSQL An Interactive Development Environment (IDE) built by the same folks that own the programming language (Hello – Oracle PLSQL!) should be complete. It should ‘hug’ the developer and empower them to churn out programs that work, run fast, and are easy to maintain. Write it, test it, debug it, and tune it. When you’re running your programs and you just want to see the data that’s returned, that shouldn’t require any special settings or workaround to make it happen either. Magic! And a whole lot more… I could go on and talk about the support for things like DataPump, RMAN, and DBMS_SCHEDULER, but you’re experts and you’re plenty busy. If you think SQL Developer is falling short somewhere, I want you to let us know about it.

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• Change the Way Google Search Results Display in Firefox

  - by Asian Angel

  Are you tired of the default look for search results at Google? If you want a different and customized pleasing look for them, then join us as we look at the GoogleMonkeyR User Script. Note: User Style Scripts & User Scripts can be added to most browsers but we are using Firefox & the Greasemonkey extension for our example here. Before Here is the standard look for search results at Google…not bad but it really does not stand out that well either. Installing the User Script You may be asking yourself what makes this particular user script different from others. Take a look at the list of goodies that you get access to and you will understand: Multiple columns of results Removes “Sponsored Links” Add numbers to the results Auto-load more results Removes web search dialogues Open links in a new tab Favicons GooglePreview Self updating Can be configured from a simple user dialogue To get started click on the Webpage Install Button. Once you click on the Webpage Install Button you will see the following window asking for confirmation to add the user script to Firefox. Click Install to complete the process. GoogleMonkeyR in Action Refreshing the same search page shown above shows a noticeable difference already. The light blue background makes the search results stand out a bit better. This is an improvement from before but you will definitely want to have a look to see just how far you can go… Right click on the Greasemonkey Status Bar Icon, go to User Script Commands, and select GoogleMonkeyR Preferences. Once you have clicked on GoogleMonkeyR Preferences the search page will be shaded out and you will have access to the user script’s preferences. This is where you can really make your search results unique looking! Here are the changes that we started out with… After refreshing our search results things looked even better. A look at the entire page of results with our browser maximized and set for two columns. If you have the Auto load more results Option enabled new results will be added very quickly as you scroll down. Our set of search results after adding Favicons & GooglePreview Images. Conclusion If you have been wanting a more dramatic and pleasing look for the search results at Google then you can not go wrong with the GoogleMonkeyR User Script. Change as little or as much as you want to get that perfect look in your browser. Link Install the GoogleMonkeyR User Script Download the Greasemonkey extension for Firefox (Mozilla Add-ons) Similar Articles Productive Geek Tips Make Firefox Quick Search Use Google’s Beta Search KeysMake Firefox Built-In Search Box Use Google’s Experimental Search KeysMake Firefox Show Google Results for Default Address Bar SearchesCombine Wolfram Alpha & Google Search Results in FirefoxHow To Run 4 Different Google Searches at Once In the Same Tab TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips VMware Workstation 7 Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Explorer++ is a Worthy Windows Explorer Alternative Error Goblin Explains Windows Error Codes Twelve must-have Google Chrome plugins Cool Looking Skins for Windows Media Player 12 Move the Mouse Pointer With Your Face Movement Using eViacam Boot Windows Faster With Boot Performance Diagnostics

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• SQL – Step by Step Guide to Download and Install NuoDB – Getting Started with NuoDB

  - by Pinal Dave

  Let us take a look at the application you own at your business. If you pay attention to the underlying database for that application you will be amazed. Every successful business these days processes way more data than they used to process before. The number of transactions and the amount of data is growing at an exponential rate. Every single day there is way more data to process than before. Big data is no longer a concept; it is now turning into reality. If you look around there are so many different big data solutions and it can be a quite difficult task to figure out where to begin. Personally, I have been experimenting with a lot of different solutions which allow my database to scale immediately without much hassle while maintaining optimal database performance.  There are for sure some solutions out there, but for many I even have to learn their specific language and there is a lot of new exploration to do. Honestly, what I prefer is a product, which works with the language I know (SQL) and follows all the RDBMS concepts which I am familiar with (ACID etc.). NuoDB is one such solution.  It is an operational NewSQL database built on a patented emergent architecture with full support for SQL and ACID guarantees. In this blog post, I will explore how one can download and install NuoDB database. Step 1: Follow me and go to the NuoDB download page. Simply fill out the form, accept the online license agreement, and you will be taken directly to a page where you can select any platform you prefer to install NuoDB. In my example below, I select the Windows 64-bit platform as it is one of the most popular NuoDB platforms. (You can also run NuoDB on Amazon Web Services but I prefer to install it on my local machine for the purposes of this blog). Step 2: Once you have downloaded the NuoDB installer, double click on it to install it on the Windows platform. Here is the enlarged the icon of the installer. Step 3: Follow the wizard installation, as it is pretty straight forward and easy to do so. I have selected all the options to install as the overall installation is very simple and it does not take up much space. I have installed it on my C drive but you can select your preferred drive. It is quite possible that if you do not have 64 bit Java, it will throw following error. If you face following error, I suggest you to download 64-bit Java from here. Make sure that you download 64-bit Java from following link: http://java.com/en/download/manual.jsp If already have Java 64-bit installed, you can continue with the installation as described in following image. Otherwise, install Java and start from with Step 1. As in my case, I already have 64-bit Java installed – and you won’t believe me when I say that the entire installation of NuoDB only took me around 90 seconds. Click on Finish to end to exit the installation. Step 4: Once the installation is successful, NuoDB will automatically open the following two tabs – Console and DevCenter — in your preferred browser. On the Console tab you can explore various components of the NuoDB solution, e.g. QuickStart, Admin, Explorer, Storefront and Samples. We will see various components and their usage in future blog posts. If you follow these steps in this post, which I have followed to install NuoDB, you will agree that the installation of NuoDB is extremely smooth and it was indeed a pleasure to install a database product with such ease. If you have installed other database products in the past, you will absolutely agree with me. So download NuoDB and install it today, and in tomorrow’s blog post I will take the installation to the next level. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: NuoDB

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• Application Performance: The Best of the Web

  - by Michaela Murray

  Wisdom A deep understanding and realization […] resulting in the ability to apply perceptions, judgements and actions. It is also the comprehension of what is true coupled with optimum judgment as to action. - Wikipedia We’re writing a book for ASP.NET developers, and we want you to be a part of it. We know that there’s a huge amount of web developer wisdom that never gets shared, and we want to find those golden nuggets of knowledge and experience, and make sure everyone can learn from them. Right now, we want to find out about your top tips, hard-won lessons, and sage advice for avoiding, finding, and fixing application performance problems. If you work with .NET and SQL, even better – a lot of application performance relies on the interaction with the database, so we want to hear from you! “How Do You Want Me To Be Involved?” Right! Details! We want you, our most excellent readers, to email us with the Best Advice you would give to other developers for getting the best performance out of their applications. It doesn’t matter if your advice is for newbies or veterans, .NET or SQL – so long as it’s about application performance, we want to hear from you. (And if you think that there’s developer wisdom out there that “everyone knows”, a) I’m willing to bet you could find someone who doesn’t know about it, and b) it probably bears repeating anyway!) “I’m Interested. What Can You Do For Me?” Excellent question. For starters, there’s a chance to win a Microsoft Surface (the tablet, not the table-top). Once all the ASP.NET Wisdom has been collected, tallied, and labelled, it will then be weighed and measured by a team of expert judges (whose identities are still a closely-guarded secret).  The top tip in both SQL & .NET categories will each win their author their very own MS Surface. But that’s not all! We can also give you… immortality! More details? Ok. We’ll be collecting all of the tips sent in by our readers (and we can’t wait to learn from you all,) and with the help of our Simple-Talk editors, we will publish and distribute your combined and documented knowledge as a free, community-created, professionally typeset eBook. You will naturally be credited by name / pseudonym / twitter handle / GitHub username / StackOverflow profile / Whatever, as the clearly ingenious author of hot performance tips. The Not-Very-Fine Print Here’s the breakdown: We want to bring together the best application performance knowledge from ASP.NET developers. Closing date for submissions will be 9am GMT, December 4th. Submissions should be made by email – [email protected] Submissions will be judged by a panel of expert judges (who will be revealed soon). The top submission in both the SQL & .NET categories will each win a Microsoft Surface. ALL the tips which make it through the judging process will be polished by Simple-Talk editors, and turned into a professionally typeset eBook, which will be freely available, and promoted alongside the ANTS Performance Profiler tool. Anyone whose entry makes it into the book will be clearly and profusely credited in the method of their choice (or can remain anonymous.) The really REALLY short version Share what you know about ASP.NET application performance for a chance to win a Microsoft Surface, and then get your name credited in a slick eBook with top-notch production values. For more details, see above. We can’t wait to learn from you!

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Smooth Sailing or Rough Waters: Navigating Policy Administration Modernization

  - by helen.pitts(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Life insurance and annuity carriers continue to recognize the need to modernize their aging policy administration systems, but may be hesitant to move forward because of the inherent risk involved. To help carriers better prepare for what lies ahead LOMA's Resource Magazine asked Karen Furtado, partner of Strategy Meets Action, to help them chart a course in Navigating Policy Administration Selection, the cover story of this month’s issue. The industry analyst and research firm recently asked insurance carriers to name the business drivers for replacing legacy policy administration systems. The top five cited, according to Furtado, centered on: Supporting growth in current lines Improving competitive position Containing and reducing costs Supporting growth in new lines Supporting agent demands and interaction It’s no surprise that fueling growth, both now and in the future, continues to be a key driver for modernization. Why? Inflexible, hard-coded, legacy systems require customization by IT every time a change is required. This in turn impedes a carrier’s ability to be agile, constraining their ability to quickly adapt to changing regulatory requirements and evolving market demands. It also stymies their ability to quickly bring to market new products or rapidly configure changes to existing ones, and also can inhibit how carriers service customers and distribution channels. In the article, Furtado advised carriers to ensure that the policy administration system they are considering is current and modern, with an adaptable user interface and flexible service-oriented architecture. She said carriers to should ask themselves, “How much do you need flexibility and agility now and in the future? Does it support the business processes and rules that are needed for you to be able to create that adaptable environment?” Furtado went on to advise that carriers “Connect your strategy to your business and technical capabilities before you make investment choices…You want to enable your organization to transform for the future, not just automate the past.” Unlocking High Performance with Policy Administration Transformation also was the topic of a recent LOMA webcast moderated by Ron Clark, editor of LOMA's Resource Magazine. The web cast, which featured speakers from Oracle Insurance and Capgemini, focused on how insurers can competitively drive high performance by: Replacing a legacy policy administration system with a modern, flexible platform Optimizing IT and operations costs, creating consistent processes and eliminating resource redundancies Selecting the right partner with the best blend of technology, operational, and consulting capabilities to achieve market leadership Understanding the value of outsourcing closed block operations Learn more by clicking here to access this free, one-hour recorded webcast. Helen Pitts, is senior product marketing manager for Oracle Insurance's life and annuities solutions.

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• Silverlight Cream for December 12, 2010 - 2 -- #1009

  - by Dave Campbell

  In this Issue: Michael Crump, Jesse Liberty, Shawn Wildermuth, Domagoj Pavlešic, Peter Kuhn, James Ashley, Sara Summers, Morten Nielsen, Peter Torr, and Tau Sick. Above the Fold: Silverlight: "Silverlight 4 – Coded UI Framework Video Tutorial" Michael Crump WP7: "Windows Phone From Scratch #12–Custom Behaviors (Part I)" Jesse Liberty From SilverlightCream.com: Silverlight 4 – Coded UI Framework Video Tutorial Michael Crump posted a video tutorial today on the Coded UI Test Framework that we got with the VS2010 Feature Pack 2. Wanna create automated tests? ... check out Michael's video and save yourself some time. Windows Phone From Scratch #12–Custom Behaviors (Part I) Jesse Liberty posted his Windows Phone from Scratch number 12 today... and it's on Custom Behaviors... cool stuff... need to read this and get your head around it... this is part 1, jump on it before he drops part 2 on us! The Next Application Platform? All of them... Shawn Wildermuth has a thought-provoking post up ... check it out and see if you're ready to join him on the adventure of building for all the platforms... Windows Phone 7 Accelerometer Test App Domagoj Pavlešic has a test app up for the accelerometer on the WP7 ... if you need to use it, and are having problems, a good example always helps me. Protocol of developing an animation texture tool Peter Kuhn found a need for a tool to creat some animations for an WP7 XNA game... so he challenged himself to write it, and detailed out all his steps as he went. Re-examining WP7 Launchers and Choosers James Ashley's most recent post is on the Pivot Control ... check this out... add a working Horizontally oriented slider to a pivot... plus some external links to help out New Prototyping Sketch Sheets for WP7 This is one of those posts that I had to go to SilverlightCream and make sure I hadn't hit it yet... pretty cool prototype sheets for WP7 by Sara Summers ... we've seen others, they're all good. Simulating GPS on Windows Phone 7 Morten Nielsen helps you get around the fact that you're not going to be able to use the emulator for testing your GPS app ... at least not without some assistance... and that doesn't mean hauling your dev system around your neighborhood, either. How to correctly handle application deactivation and reactivation We've seen posts on Tombstoning, but probably not from Silverlight team members... check this one out from Peter Torr ... great even sequence information and all the info on how to correctly handle it, plus external links to the documentation... you knew there was documentation, right? :) Localizing a Windows Phone 7 Application Tau Sick has a post up discussing Localization and your WP7 apps... coming from soneone with an app in the marketplace in 3 languages, it's a pretty good bet he's got it figured out! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Oracle Employees Support New World Record for IYF Children's Hour

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 960 students ‘crouched’, ‘touched’ and ‘set’ under the watchful eye of International Rugby Referee Alain Roland, and supported by Oracle employees, to successfully set a new world record for the World’s Largest Scrum to raise funds and awareness for the Irish Youth Foundation. Last year Oracle Employees supported the Irish Youth Foundation by donating funds from their payroll through the Giving Tree Appeal. We were the largest corporate donor to the IYF by raising €3075. To acknowledge our generosity the IYF asked Oracle Leadership in Society team members to participate in their most recent campaign which was to break the Guinness Book of Records by forming the World’s Largest Rugby Scrum. This was a wonderful opportunity for Oracle’s Leadership in Society to promote the charity, support education and to make a mark in the Corporate Social Responsibility field. The students who formed the scrum also gave up their lunch money and raised a total of €3000. This year we hope Oracle Employees will once again support the IYF with the challenge to match that amount. On the 24th of October the sun shone down on the streaming lines of students entering the field. 480 students were decked out in bright red Oracle T-Shirts against the other 480 in blue and white jerseys - all ready to form a striking scrum. Ryan Tubridy the host of the event made the opening announcement and with the blow of a whistle the Scum began. 960 students locked tight together with the Leinster players also at each side. Leinster Manager Matt O’Connor was there along with presenters Ryan Tubridy and George Hook to assist with getting the boys in line and keeping the shape of the scrum. In accordance with Guinness Book of Records rules, the ball was fed into the scrum properly by Ireland and Leinster scrum-half, Eoin Reddan, and was then passed out the line to his Leinster team mates including Ian Madigan, Brendan Macken and Jordi Murphy, also proudly sporting the Oracle T-Shirt. The new World Record was made, everyone gave a big cheer and thankfully nobody got injured! Thank you to everyone in Oracle who donated last year through the Giving Tree Appeal. Your generosity has gone a long way to support local groups both. Last year’s donation was so substantial that the IYF were able to spread it across two youth groups: The first being Ballybough Youth Project in Dublin. The funding gave them the chance to give 24 young people from their project the chance to get away from the inner city and the problems and issues they face in their daily life by taking a trip to the Cavan Centre to spend a weekend away in a safe and comfortable environment; a very rare holiday in these young people’s lives. The Rahoon Family Centre. Used the money to help secure the long term sustainability of their project. They act as an educational/social/fun project that has been working with disadvantaged children for the past 16 years. Their aim is to change young people’s future with fun /social education and supporting them so they can maximize their creativity and potential. We hope you can help support this worthy cause again this year, so keep an eye out for the Children’s Hour and Giving Tree Appeal! About the Irish Youth Foundation The IYF provides opportunities for marginalised children and young people facing difficult and extreme conditions to experience success in their lives. It passionately believes that achievement starts with opportunity. The IYF’s strategy is based on providing safe places where children can go after school; to grow, to learn and to play; and providing opportunities for teenagers from under-served communities to succeed and excel in their lives. The IYF supports innovative grassroots projects operated by dedicated professionals who understand young people and care about them. This allows the IYF to focus on supporting young people at risk of dropping out of school and, in particular, on the critical transition from primary to secondary school; and empowering teenagers from disadvantaged neighborhoods to become engaged in their local communities. Find out more here www.iyf.ie

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• Get Across The Table & Share Your Story By Megha Kapil !!!

  - by Nadiya

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I am sure many of you are presently sitting across the table facing an industry expert to prove your mettle. Generally when you think of an interview; first image is of someone firing you with questions & you trying to hit all the shots right. We make an interview look like a court room where you are a victim & being prosecuted to apply for job: Why have you applied for this job, why do you think you are fit for this role, tell me your strengths, tell me your weaknesses, How, When Where, What..?   Interview is a process of knowing a candidate & his/her fitment in the system for interviewer; where as for interviewee its understanding the organization & his/her role. We have made this process of interview synonym to Q&A session. However, as a matter of fact the best scenario is when an interviewee initiates a conversation; which seldom happens. Why don’t we look at our Interview as a meeting to discover a prospect of lifetime, a process to showcase best of our skills, an opportunity to learn while exchanging meaningful dialogue with experts from industry?  We all get inspired when we get to know somebody’s achievements. We like to listen to interesting life stories of people which are positive & motivating. Do you have a story? Everyone does… It’s only about realizing & putting it together. If you want to win the game then the only trick is to “Drive the Conversation”. Tell the interviewer your story; mind you “An Interesting Story”. It’s a non frictional story where you are the “Hero/ Heroine” & you display your strengths to the best. Your story has to be fabricated with hard facts, incidences, experiences & exposures that fits the role you are interested to be in. Story of your success, that describes your knowledge & awareness about the latest trends in industry; solutions which reflect your logical approach towards problem solving. A story which exhibits clarity of your thoughts & ambition; demonstrates your enthusiasm, willingness to learn & passion. Preparation gives you confidence & genuine preparation never goes unnoticed. Organizations look for distinctive individuals; so don’t try to be someone else. Know yourself; be what you are, articulate your characteristics & craft your Unique Story Right Now!! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Increasing touch surface (#wp7dev)

  - by Laurent Bugnion

  When you design for Windows Phone 7 (or for any touch device, for that matter, and most especially small screens), you need to be very careful to give enough surface to your users’ fingers. It is easy to miss a touch on such small screens, and that can be horrifyingly frustrating. This is especially true when people are on the move, and trying to hit the control while walking and holding their device in one hand, or when the device is mounted in a car and vibrating with the engine. In my experience, a touch surface should be ideally minimum 60x60 pixels to be easy to activate on the Windows Phone 7 screen (which is, as we know, 800 pixels x 480 pixels). Ideally, I try to make my touch surfaces 80x80 pixels minimum. This causes a few design challenges of course. Using transparent backgrounds However, one thing is helping us tremendously: some surfaces can be made transparent, and yet react to touch. The secret is the following: If you have a panel that has a Null background (i.e. the Background is not set at all), then the empty surface does not react to touch. If however the Background is set to the Transparent color (or any color where the Alpha channel is set to 0), then it will react to touch. Setting a transparent background is easy. For example: <Grid Background="#00000000"> </Grid> or <Grid Background="Transparent"> </Grid> In C#: var grid = new Grid { Background = new SolidColorBrush( Colors.Transparent) }; Using negative margins Having a transparent background reactive to touch is a good start, but in addition, you must make sure that the surface is big enough for my clumsy fingers. One way to achieve that is to increase the transparent, touch-reactive surface, and reposition the element using negative margins. For example, consider the following UI. I changed the transparent background of the HyperlinkButton to Red, in order to visualize the touch surface. In this figure, the Settings HyperlinkButton is 105 pixels x 31 pixels. This is wide enough, but really small in height and easy to miss. To improve this, we can use negative margins, for instance: <HyperlinkButton Content="Settings" HorizontalAlignment="Right" VerticalAlignment="Bottom" Height="60" Margin="0,0,0,-15" /> Notice the usage of negative bottom margin to bring the HyperlinkButton back at the bottom of the main Grid’s first row, where it belongs. And the result is: Notice how the touch surface is much bigger than before. This makes the HyperlinkButton easier to reach, and improves the user experience. With the background set back to normal, the UI looks exactly the same, as it should: In summary: Remember to maximize the touch surface for your controls. Plan your design in consequence by reserving enough room around each control to allow their hit surface to be expanded as shown in this article. Do not cram too many controls in one page. If REALLY needed, use an additional page (or even better: use a Pivot control with multiple pivot items) for the controls that don’t fit on the first one. This should ensure a smoother user experience and improved touch behavior. Happy coding! Laurent   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• Templated Razor Delegates – Phil Haack

  - by nmarun

  This post is largely based off of Phil Haack’s article titled Templated Razor Delegates. I strongly recommend reading this article first. Here’s a sample code for the same, so you can have a look at. I also have a custom type being rendered as a table. 1: // my custom type 2: public class Device 3: { 4: public int Id { get; set; } 5: public string Name { get; set; } 6: public DateTime MfgDate { get; set; } 7: } Now I can write an extension method just for this type. 1: public static class RazorExtensions 2: { 3: public static HelperResult List(this IList<Models.Device> devices, Func<Models.Device, HelperResult> template) 4: { 5: return new HelperResult(writer => 6: { 7: foreach (var device in devices) 8: { 9: template(device).WriteTo(writer); 10: } 11: }); 12: } 13: // ... 14: } Modified my view to make it a strongly typed one and included html to render my custom type collection in a table. 1: @using TemplatedRazorDelegates 2: @model System.Collections.Generic.IList<TemplatedRazorDelegates.Models.Device> 3:  4: @{ 5: ViewBag.Title = "Home Page"; 6: } 7:  8: <h2>@ViewBag.Message</h2> 9:  10: @{ 11: var items = new[] { "one", "two", "three" }; 12: IList<int> ints = new List<int> { 1, 2, 3 }; 13: } 14:  15: <ul> 16: @items.List(@<li>@item</li>) 17: </ul> 18: <ul> 19: @ints.List(@<li>@item</li>) 20: </ul> 21:  22: <table> 23: <tr><th>Id</th><th>Name</th><th>Mfg Date</th></tr> 24: @Model.List(@<tr><td>@item.Id</td><td>@item.Name</td><td>@item.MfgDate.ToShortDateString()</td></tr>) 25: </table> We get intellisense as well! Just added some items in the action method of the controller: 1: public ActionResult Index() 2: { 3: ViewBag.Message = "Welcome to ASP.NET MVC!"; 4: IList<Device> devices = new List<Device> 5: { 6: new Device {Id = 1, Name = "abc", MfgDate = new DateTime(2001, 10, 19)}, 7: new Device {Id = 2, Name = "def", MfgDate = new DateTime(2011, 1, 1)}, 8: new Device {Id = 3, Name = "ghi", MfgDate = new DateTime(2003, 3, 15)}, 9: new Device {Id = 4, Name = "jkl", MfgDate = new DateTime(2007, 6, 6)} 10: }; 11: return View(devices); 12: } Running this I get the output as: Absolutely brilliant! Thanks to both Phil Haack and to David Fowler for bringing this out to us. Download the code for this from here. Verdict: RazorViewEngine.Points += 1;

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• ATG Live Webcast June 14: Technical Preview of EBS 12.2 Online Patching

  - by BillSawyer

  Online Patching is is one of the cornerstone new features in our upcoming Oracle E-Business Suite 12.2 release. This ground-breaking feature is based upon Edition-Based Redefinition, a new 11gR2 Database feature that was built to Oracle Applications division specifications to allow the E-Business Suite's database tier to be patched while the environment is running.  Online Patching combines the use of Edition-Based Redefinition and new E-Business Suite technologies to allow patching to the E-Business Suite's database and application tier servers while the environment is being actively used by its end-users. This webcast provides a detailed technical preview of: How this new feature works How it affects E-Business Suite end-users How it affects E-Business Suite database administrators and patching lifecycles How it affects developers and third-party software vendors responsible for E-Business Suite customizations and extensions The presenter for this event is Kevin Hudson, Senior Director and one of the Online Patching architects. There will be a special extended Q&A Session at the end of this presentation, given the nature of the materials and the questions that we expect from you. ATG Development staff supporting the Q&A session will include Elke Phelps, Santiago Bastidas, Max Arderius, and other ATG architects. Date:               Thursday, June 14, 2012Time:              8:00 AM - 10:00 AM Pacific Standard Time (Special 2-hour Time)Presenter:    Kevin Hudson, Senior Director, Applications Technology IntegrationWebcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:   Domestic Participant Dial-In Number:           877-697-8128   International Participant Dial-In Number:      706-634-9568   Dial-In Passcode:                                              100815To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  597470987If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here. When will Oracle E-Business Suite 12.2 be released? Oracle's Revenue Recognition rules prohibit us from discussing certification and release dates, but you're welcome to monitor or subscribe to this blog. We'll post updates here as soon as soon as they're available.    

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• Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

  - by user769227

  Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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• top Tweets SOA Partner Community &ndash; June 2012

  - by JuergenKress

  Send your tweets @soacommunity #soacommunity and follow us at http://twitter.com/soacommunity Simone Geib Contact me directly for ideas how to improve http://bit.ly/advancedsoasuite and additional posts, presentations, white papers, #soasuite SOA CommunitySOA Community Newsletter May 2012 https://soacommunity.wordpress.com /2012/05/28/soa-community-newsletter-may-2012/ #soacommunity Simone Geib #soasuite advanced OTN page has become too cluttered. Broke it into separate pages to start with. http://bit.ly/advancedsoasuite SOA CommunitySOA Management with Enterprise Manager Cloud Control 12c and Business Transaction Management 12c Demo https://soacommunity.wordpress.com /2012/05/21/soa-management-with-enterprise-manager-cloud-control-12c-and-business-transaction-management-12c-demo/ #soacommunity OracleBlogs June Webcast: SOA Gateway Implementation and Troubleshooting (2 sessions) http://ow.ly/1kbRFA OTNArchBeatEvery cloud needs an SOA lining: analyst | @JoeMcKendrick http://zd.net/KTgMHk ServiceTechSymposium New session just posted to calendar: "NoSQL for Data Services, Data Virtualization & Big Data" by Guido Schmutz, Trivadis AG ://ow.ly/bjjOe OTNArchBeat?Every cloud needs an SOA lining: analyst | @JoeMcKendrick http://zd.net/KTgMHk Debra Lilley looks good - real proof people are using the apps ! RT @fteter:Very cool Fusion Applications Help site: http://bit.ly/L3nvOR #FusionApps OTNArchBeat How to Set JVM Parameters in Oracle SOA 11G | Francis Ip http://bit.ly/JBDYPj demed"rapid proliferation of cloud computing will drive convergence of SOA and cloud paradigms" http://ovum.com/2012/05/18/soa-paves-the-way-for-cloud/ SOA Community Sending out invitations to our advanced Fusion Middleware Summer Camps! Want to learn more register for the community http://www.oracle.com/goto/emea/soa SOA Community Middleware Oracle Excellence Awards 2012 - HAPPY NEW YEAR! https://soacommunity.wordpress.com/ 2012/05/31/middleware-oracle-excellence-awards-2012 happy-new-year/ #soacommunity #opn #opnaward #specialization #oracle Simone Geib #oraclesoa performance tuning resources. All in one: docs, blogs, WPs, ppts: http://bit.ly/soa_resources OracleBlogs Middleware Oracle Excellence Awards 2012 - HAPPY NEW YEAR! http://ow.ly/1k9ri0 ServiceTechSymposiumNew session just posted to Symposium calendar: "Service Modeling & BPM Business Value Patterns" by Jürgen Kress, Oracle http://www.servicetechsymposium.com/ agenda2012.php #service_modeling_and_bpm _business_value_patterns SOA Community Happy New Year #soacommunity thanks for the business! Time for a drink ;-) http://pic.twitter.com/zkK08KWB Jan van ZoggelUsing execute-sql() function for Name-Value pair lookups in Oracle Service Bus http://wp.me/p1H430-jZ SOA Community Middleware Oracle Excellence Awards 2012&ndash;HAPPY NEW YEAR! http://wp.me/p10C8u-q4 orclateamsoa A-Team Blog #ateam: BPM 11g Deployment & Instance Migration - I have seen a number of request lately asking how to http://ow.ly/1jZ0h8 OTNArchBeat Who should ‘own’ the Enterprise Architecture? | Michael Glas http://bit.ly/K0ge0Q Oracle UPK & Tutor TOMORROW! (June 23rd) - UPK Professional Webinar at Noon ET: Discover why user adoption is a key factor for the http://bit.ly/LjZjdx Sabine Leitner Finance Event im Design-Hotel beim Barbeque: 21. Juni FRA mit Kunden SV Informatik, Schufa, LBBW http://bit.ly/JtwE3v #Oracle @itevent OracleEnterpriseMgr SOA Management with Enterprise Manager Cloud Control 12c and Business Transaction Management 12c Demo http://ow.ly/b3WP1 #em12c ServiceTechSymposium New session just posted to Symposium calendar: "Elastic SOA in the Cloud" by Steve Millidge, C2B2 Consulting http://www.servicetechsymposium.com /agenda2012.php #elastic_soa_in_the_cloud OTNArchBeat Securing Heterogeneous Systems Using Oracle Web Services Manager by @rluttikhuizen & Jens Peters http://bit.ly/KjShFi Oracleteamsoa A-Team Blog #ateam: How to Set JVM Parameters in Oracle SOA 11G http://ow.ly/1k2cnl SOA Community Oracle Service Registry in an automated (Maven) SOA/BPM build http://redstack.wordpress.com /2012/05/22/using-oracle-service-registry-in-an-automated-maven-soabpm-build/ #soacommunity #redstack #soa #osr #opn SOA CommunityHigh demand for advanced Fusion Middleware Summer Camps! Want to learn more register for the #soacommunity http://www.oracle.com/goto/emea/soa OracleBlogs? How to Set JVM Parameters in Oracle SOA 11G http://ow.ly/1k1UTv SOA Community top Tweets SOA Partner Community &ndash; May 2012 http://wp.me/p10C8u-pP ServiceTechSymposium New session just posted to Symposium calendar: "SOA Governance at EDP: A Global Energy Company" by Manuel Rosa, Link http://www.servicetechsymposium.com/ agenda2012.php #soa_governance_at_edp For regular information on Oracle SOA Suite become a member in the SOA Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Technorati Tags: soacommunity,twitter,Oracle,SOA Community,Jürgen Kress,OPN,SOA,BPM

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• SQLAuthority News – Getting Ready to Learn SQL Server

  - by pinaldave

  If you have read my earlier blog post you must be aware of how I am always eager to learn new things. I have signed up for three days learning course at Koenig Solutions for End to End SQL Server Business Intelligence. You may wonder why I sign up for the course on SQL Server when it seems that I know a lot about it. Well, the belief is incorrect that I know a lot. I think there are plenty of things which I have been dreaming to learn. Why am I learning SQL Server? First of all – I do not know everything and second it is always a good idea to learn more. No matter how old we get or how much we think we know – there are always details which we can learn and refresh few concepts. Learning is never ending process philosophically but it is true as well in reality. SQL Server 2012 is already released earlier this year and there are plenty of enhancements released. Recently I was going over the list of the all the new feature and enhancement and I realized that there few things about SQL Server 2008 R2 I never got a chance to have a hand’s on experience and we have entered into the era of SQL Server 2012. I feel a bit bad about it and I decided to make it a priority for me to learn all the missing experiences. Quick Action – Registration The very same day I called up my friend who owns Koenig Solution and expressed my concern and requested his help. During my early career when I was a SQL Server Trainer, we had some good synergy between us and now they are very successful offshore training company by having a physical location in Delhi,  Goa, Dahradun, Shimla, Goa and Bangalore. I quickly visited their Bangalore Center and paid my fees for learning SQL Server Business Intelligence course. Very next second I got call from my friend suggesting that I learn this course from Delhi instead of Bangalore. As per him I should travel to Delhi and learn the course how other students are learning “Away from Home”. This made sense as I stay in Bangalore and if I return home after a long day of learning, I will be not able to practice for the next day as there will be “sweet distraction” of the family. Well I opted for Delhi. What Registration Fees Included I learned from registration processes that the following were included in the fees. 3 meals every day (hearty breakfast, lunch from premium restaurants and home cooked like dinner) Airport pick up and drop Hotel Stay Internet at hotel and at learning institute Unlimited coffee and snacks at learning institute Printed Learning Material Certification Fees (if applicable) Learning material … And of course classroom training I thought registration process was over when I paid fees. Well, I was in for a very nice surprise. Registration Experience – Bliss! Within few hours I received emails from Center Manager of Delhi with all the necessary details I need to know about my learning experience. The email contained following information in detail and it blew me away. Details of the pick up from airport – driver information Details of Delhi and important information List of all the important people and emergency contact details Internet connection details Detail of the trainer and all the training details and lots of other relevant information Well so far everything looks great. Tomorrow I will reach to Delhi and I will share how things go on. Any suggestion for things to do in Delhi? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Training, T SQL, Technology

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• SQL SERVER – Performance Tuning Resolution

  - by pinaldave

  This blog post is written in response to T-SQL Tuesday hosted by MidnightDBAs. Taking resolutions is such an interesting subject. I think just like records, these are broken way more often. I find this is the funniest thing as we all take resolutions every year but not every year, we can manage to keep them. Well, does it mean we should not take resolutions? In fact I support resolutions. Every year, I take a resolution that I will strive reduce my body weight and I usually manage to keep eating healthy till the end of January. When February begins, I begin to loose focus from my goal and as March starts, the “As usual” eating habits begin. Looking at the positive side, what would happen if every year I do not eat healthy in January, I think that might cause terrible consequences to my health in the long run. So keeping resolutions is a good practise and following them to the extent one can is commendable. Let us come back to the world of SQL Server. What is my resolution for year 2011 for SQL Server? There are many, I am going to list three of very important resolutions that I have taken this new year over here. To understand SQL Server Performance Tuning at a deeper Level I think I am already half way through. I have been being very much busy during any given month doing hands-on performance tuning for at least 12 days on an average. That means, I am doing this activity for almost doing 2 weeks a month. I believe that I have a good understanding of the subject. Note that the word that I have used is “good,” and not “best.” There are often cases when I am stumped, and I have no clue of what to do next. Then, I usually go for my “trial and error” method - whichever method works, I make sure to keep a note on my blog. My goal is that I should never ever go for the trial and error method again to achieve the same solution. I should know the solution right away when I see the problem. I do understand that Performance Tuning can be a strange animal at times and one cannot guess the right step every time. However, aiming a high goal never hurts and I am going to learn more and more in this focused area. Going further from Basic BI understanding I do fairly decent with BI concepts. I know the nbasics of SSIS, SSRS, SSAS, PowerPivot and SharePoint (and few other things MDS, StreamInsight, etc). However, I still consider myself as a beginner. I do not have hands-on experience like many other BI Gurus around. I think I want to take my learning further in this direction. I do not want to be a BI expert as the first step but the goal is to move ahead from basic level towards an advanced level. I am going to start presenting in User Group Sessions and other places on this subject. When I have to prepare new subject for presentations, I think I force myself to learn more. I am committed to learn a bit more in this direction. Learning new features SQL Server 2011 Denali This is new thing from “Microsoft” for all the SQL Geeks. I am eagerly waiting for final product later this year and I am planning to learn it well. I think if I follow my above two goals, I think this goal will be automatically covered. I am eager and excited for this new offering from Microsoft. I guess, these are my resolutions; may be next year about the same time, I must revisit this post and see how much successful I am in following my goal. On a lighter note, I am particularly fan of following cartoon strip (Courtesy: Calvin and Hobbes). I think when we cannot resolve our resolutions, we tend to act like Calvin. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Oracle OpenWorld Update: Oracle GoldenGate for High Availability

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} One of our primary themes this year for the Oracle OpenWorld Sessions featuring Oracle GoldenGate is High Availability. This is a pretty wide theme, but the focus will be on ways of maximizing uptime for critical systems during planned and unplanned events. We have a number of very informative sessions dedicated to exploring this theme in detail; from deep product implementation strategies up to lessons learned by our customers when using Oracle GoldenGate to meet strict SLAs. We kick this track off with our Customer Panel on Zero Downtime Operations on Monday, which I overviewed in my last posting. This is followed by Comcast, who will be hosting a sessions at 1:45PM in Moscone West 3014. Their session will discuss using Oracle GoldenGate to reduce downtime during a database upgrade. Here’s an overview: CON8571 - Oracle Database Upgrade with Oracle GoldenGate: Best Practices from Comcast Does your business demand high availability? In this session, Comcast, among the largest telecom firms in the world, shares tips on how to achieve zero downtime while upgrading to Oracle Database 11g Release 2, using a combination of Oracle technologies: Oracle Real Application Clusters (Oracle RAC), Oracle Database’s Grid Infrastructure and Oracle Recovery Manager (Oracle RMAN) features, Oracle GoldenGate, and Oracle Active Data Guard. This successful upgrade took place on a mission-critical system that handles more than 60 million business requests and service calls a day. You’ll also hear how Comcast leverages Oracle Advanced Customer Support Services, including an Oracle Solution Support Center, to maximize performance and availability of its Oracle technologies. On Tuesday, Joydip Kundu (Director of Software Development) will be presenting “Oracle GoldenGate and Oracle Data Guard: Working Together Seamlessly” at 10:15AM in Moscone South 3005. This session focuses on how both modes of Oracle GoldenGate extract (Classic and Integrated Capture) can be used with Oracle Data Guard for disaster recovery purposes or to offload extract processing. That afternoon at 1:15PM Comcast takes the stage again to discuss firsthand lessons learned implementing Oracle GoldenGate in a heterogeneous, highly available environment. Here’s a rundown of their session: CON8750 - High-Volume OLTP with Oracle GoldenGate: Best Practices from Comcast Does your business demand high availability in a mission-critical environment? In this session, Comcast, one of the largest telecom firms, shares best practices for leveraging Oracle GoldenGate to replicate high-volume online transaction processing data from Tandem NSK SQL/MX to Teradata. Hear critical success factors from Comcast for overall platform and component architectures as well as configuration and tuning techniques. Learn how it met the challenges of replication in a complex heterogeneous environment. You’ll also hear how Comcast leverages Oracle Advanced Customer Support Services, including an Oracle Solution Support Center, to provide mission-critical support for maximized performance and availability of its Oracle environment. The final session on the high availability track will be hosted by Patricia Mcelroy (Distinguished Product Manager) and Stephan Haisly (Principle Member of Technical Staff). Their session (CON8401 - Tuning and Troubleshooting Oracle GoldenGate on Oracle Database) covers techniques for performance tuning and troubleshooting of Oracle GoldenGate on Oracle Database. Using various types of workloads (OLTP, batch, Oracle’s PeopleSoft Enterprise), the presentation steps through the process of monitoring and troubleshooting the configuration to maximize performance and replication throughput within and between Oracle clouds. Join us at our sessions or stop by our demo pods in Moscone south and meet the product management and development teams.

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• Welcome to the Oracle Retail International Blog

  - by sarah.taylor(at)oracle.com

  Welcome to the first post of the new Oracle Retail International Blog. Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from the luxury brands of Milan, an independent grocer in Oslo will source the same global brands as a supermarket in Oklahoma, and every retailer in the world will measure their multi-channel operation against the international e-commerce giant Amazon.  Why? Because today's customer is a global customer with unparalleled expectations on choice, price and service. Today's consumers have access to more information on retail than ever before. Technology allows people to shop from their home, their office or from the phone in their pocket, wherever they are and at whatever time suits them. Customers are using the web to search for products and promotions. They are also using the web to develop their voice in commenting on products and services that have delighted or disappointed. In an information rich industry, this customer element creates a new world of data. The best retailers are developing eagle eyes for reading customer activity and turning it into profitable decisions. Ultimately, whether you choose to compete or shop on price, service, product innovation, excellent operations or all of the above - the international world of retail has become an inspiration for all - retailer and consumer alike.  Retail as an industry is growing and diversifying at a faster rate than ever before. Yet it is still the customer who picks the winners and the losers on the retail field. Economic circumstances transform the rules, but it is still the customer who dictates the game, the pace, the price, and the perception of the brand. Wise retailers never rest on their laurels. They are always shopping for ideas on how to improve and differentiate the offer at every touch point to meet the customer's needs better than anyone else and to gain each customer's loyalty at a time when loyalty can be cheap. With this blog, I hope that we might provide a hub for discussion around what unifies retail and how technology supports both the retailer and customer experience. Despite the competitive nature of this market, we hope that this will provide an opportunity to share experiences and lessons learnt with a view that knowledge can only help this industry to grow and develop. At Oracle we've been supporting retailers for many years. Many of us have worked within retail organisations all over the world, myself included. With this in mind, I don't feel it is too bold a statement to say that Oracle understands retail. We wouldn't be so heavily integrated in some of the biggest and most well-known names in retail if we didn't. With this blog, we intend to create a community of international retailers that can exchange ideas and experiences, debate collective challenges and drive a better understanding of this continually evolving industry. Events such as the World Retail Congress and NRF's Big Show bring enormous value to the retail industry providing platforms for discussion and learning but they happen once a year. We wanted to create a platform for discussion on a different level and that like retail, is always on. We hope not only to bring commitment to being not only the infrastructure that brings all of their systems together within a retail business, but an infrastructure that supports the industry internationally to grow and flourish through creating a platform for networking, discussion, creativity, vision and strategy. Please feel free to ask questions or comment using the comments functionality.  You might also want to visit our other Oracle Retail social media sites: Facebook - http://www.facebook.com/oracleretail YouTube - http://www.youtube.com/user/oracleretail Twitter - http://twitter.com/#!/oracleretailInsight-Driven Retailing Blog - http://blogs.oracle.com/retail/

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• Serving up a RSS feed in MVC using WCF Syndication

  - by brian_ritchie

  With .NET 3.5, Microsoft added the SyndicationFeed class to WCF for generating ATOM 1.0 & RSS 2.0 feeds.  In .NET 3.5, it lives in System.ServiceModel.Web but was moved into System.ServiceModel in .NET 4.0. Here's some sample code on constructing a feed: .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: Consolas, "Courier New", Courier, Monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; } 1: SyndicationFeed feed = new SyndicationFeed(title, description, new Uri(link)); 2: feed.Categories.Add(new SyndicationCategory(category)); 3: feed.Copyright = new TextSyndicationContent(copyright); 4: feed.Language = "en-us"; 5: feed.Copyright = new TextSyndicationContent(DateTime.Now.Year + " " + ownerName); 6: feed.ImageUrl = new Uri(imageUrl); 7: feed.LastUpdatedTime = DateTime.Now; 8: feed.Authors.Add(new SyndicationPerson() { Name = ownerName, Email = ownerEmail }); 9:   10: var feedItems = new List<SyndicationItem>(); 11: foreach (var item in Items) 12: { 13: var sItem = new SyndicationItem(item.title, null, new Uri(link)); 14: sItem.Summary = new TextSyndicationContent(item.summary); 15: sItem.Id = item.id; 16: if (item.publishedDate != null) 17: sItem.PublishDate = (DateTimeOffset)item.publishedDate; 18: sItem.Links.Add(new SyndicationLink() { Title = item.title, Uri = new Uri(link), Length = item.size, MediaType = item.mediaType }); 19: feedItems.Add(sItem); 20: } 21: feed.Items = feedItems;   Then, we create a custom ContentResult to serialize the feed & stream it to the client: 1: public class SyndicationFeedResult : ContentResult 2: { 3: public SyndicationFeedResult(SyndicationFeed feed) 4: : base() 5: { 6: using (var memstream = new MemoryStream()) 7: using (var writer = new XmlTextWriter(memstream, System.Text.UTF8Encoding.UTF8)) 8: { 9: feed.SaveAsRss20(writer); 10: writer.Flush(); 11: memstream.Position = 0; 12: Content = new StreamReader(memstream).ReadToEnd(); 13: ContentType = "application/rss+xml" ; 14: } 15: } 16: } Finally, we wire it up through the controller: 1: public class RssController : Controller 2: { 3: public SyndicationFeedResult Feed() 4: { 5: var feed = new SyndicationFeed(); 6: // populate feed... 7: return new SyndicationFeedResult(feed); 8: } 9: }   In the next post, I'll discuss how to add iTunes markup to the feed to publish it on iTunes as a Podcast. 

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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Richard Lefebvre

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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