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  • Why Is Vertical Resolution Monitor Resolution so Often a Multiple of 360?

    - by Jason Fitzpatrick
    Stare at a list of monitor resolutions long enough and you might notice a pattern: many of the vertical resolutions, especially those of gaming or multimedia displays, are multiples of 360 (720, 1080, 1440, etc.) But why exactly is this the case? Is it arbitrary or is there something more at work? Today’s Question & Answer session comes to us courtesy of SuperUser—a subdivision of Stack Exchange, a community-driven grouping of Q&A web sites. The Question SuperUser reader Trojandestroy recently noticed something about his display interface and needs answers: YouTube recently added 1440p functionality, and for the first time I realized that all (most?) vertical resolutions are multiples of 360. Is this just because the smallest common resolution is 480×360, and it’s convenient to use multiples? (Not doubting that multiples are convenient.) And/or was that the first viewable/conveniently sized resolution, so hardware (TVs, monitors, etc) grew with 360 in mind? Taking it further, why not have a square resolution? Or something else unusual? (Assuming it’s usual enough that it’s viewable). Is it merely a pleasing-the-eye situation? So why have the display be a multiple of 360? The Answer SuperUser contributor User26129 offers us not just an answer as to why the numerical pattern exists but a history of screen design in the process: Alright, there are a couple of questions and a lot of factors here. Resolutions are a really interesting field of psychooptics meeting marketing. First of all, why are the vertical resolutions on youtube multiples of 360. This is of course just arbitrary, there is no real reason this is the case. The reason is that resolution here is not the limiting factor for Youtube videos – bandwidth is. Youtube has to re-encode every video that is uploaded a couple of times, and tries to use as little re-encoding formats/bitrates/resolutions as possible to cover all the different use cases. For low-res mobile devices they have 360×240, for higher res mobile there’s 480p, and for the computer crowd there is 360p for 2xISDN/multiuser landlines, 720p for DSL and 1080p for higher speed internet. For a while there were some other codecs than h.264, but these are slowly being phased out with h.264 having essentially ‘won’ the format war and all computers being outfitted with hardware codecs for this. Now, there is some interesting psychooptics going on as well. As I said: resolution isn’t everything. 720p with really strong compression can and will look worse than 240p at a very high bitrate. But on the other side of the spectrum: throwing more bits at a certain resolution doesn’t magically make it better beyond some point. There is an optimum here, which of course depends on both resolution and codec. In general: the optimal bitrate is actually proportional to the resolution. So the next question is: what kind of resolution steps make sense? Apparently, people need about a 2x increase in resolution to really see (and prefer) a marked difference. Anything less than that and many people will simply not bother with the higher bitrates, they’d rather use their bandwidth for other stuff. This has been researched quite a long time ago and is the big reason why we went from 720×576 (415kpix) to 1280×720 (922kpix), and then again from 1280×720 to 1920×1080 (2MP). Stuff in between is not a viable optimization target. And again, 1440P is about 3.7MP, another ~2x increase over HD. You will see a difference there. 4K is the next step after that. Next up is that magical number of 360 vertical pixels. Actually, the magic number is 120 or 128. All resolutions are some kind of multiple of 120 pixels nowadays, back in the day they used to be multiples of 128. This is something that just grew out of LCD panel industry. LCD panels use what are called line drivers, little chips that sit on the sides of your LCD screen that control how bright each subpixel is. Because historically, for reasons I don’t really know for sure, probably memory constraints, these multiple-of-128 or multiple-of-120 resolutions already existed, the industry standard line drivers became drivers with 360 line outputs (1 per subpixel). If you would tear down your 1920×1080 screen, I would be putting money on there being 16 line drivers on the top/bottom and 9 on one of the sides. Oh hey, that’s 16:9. Guess how obvious that resolution choice was back when 16:9 was ‘invented’. Then there’s the issue of aspect ratio. This is really a completely different field of psychology, but it boils down to: historically, people have believed and measured that we have a sort of wide-screen view of the world. Naturally, people believed that the most natural representation of data on a screen would be in a wide-screen view, and this is where the great anamorphic revolution of the ’60s came from when films were shot in ever wider aspect ratios. Since then, this kind of knowledge has been refined and mostly debunked. Yes, we do have a wide-angle view, but the area where we can actually see sharply – the center of our vision – is fairly round. Slightly elliptical and squashed, but not really more than about 4:3 or 3:2. So for detailed viewing, for instance for reading text on a screen, you can utilize most of your detail vision by employing an almost-square screen, a bit like the screens up to the mid-2000s. However, again this is not how marketing took it. Computers in ye olden days were used mostly for productivity and detailed work, but as they commoditized and as the computer as media consumption device evolved, people didn’t necessarily use their computer for work most of the time. They used it to watch media content: movies, television series and photos. And for that kind of viewing, you get the most ‘immersion factor’ if the screen fills as much of your vision (including your peripheral vision) as possible. Which means widescreen. But there’s more marketing still. When detail work was still an important factor, people cared about resolution. As many pixels as possible on the screen. SGI was selling almost-4K CRTs! The most optimal way to get the maximum amount of pixels out of a glass substrate is to cut it as square as possible. 1:1 or 4:3 screens have the most pixels per diagonal inch. But with displays becoming more consumery, inch-size became more important, not amount of pixels. And this is a completely different optimization target. To get the most diagonal inches out of a substrate, you want to make the screen as wide as possible. First we got 16:10, then 16:9 and there have been moderately successful panel manufacturers making 22:9 and 2:1 screens (like Philips). Even though pixel density and absolute resolution went down for a couple of years, inch-sizes went up and that’s what sold. Why buy a 19″ 1280×1024 when you can buy a 21″ 1366×768? Eh… I think that about covers all the major aspects here. There’s more of course; bandwidth limits of HDMI, DVI, DP and of course VGA played a role, and if you go back to the pre-2000s, graphics memory, in-computer bandwdith and simply the limits of commercially available RAMDACs played an important role. But for today’s considerations, this is about all you need to know. Have something to add to the explanation? Sound off in the the comments. Want to read more answers from other tech-savvy Stack Exchange users? Check out the full discussion thread here.     

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  • Reminder: ATG Live Webcast Feb. 24th: Using the R12 EBS Adapter

    - by Bill Sawyer
    Reminder: Our next ATG Live Webcast is happening on 24-Feb. The event is titled:E-Business Suite R12.x SOA Using the E-Business Suite AdapterThis live one-hour webcast will offer a review of the Service Oriented Architecture (SOA) capabilities within E-Business Suite R12 focusing on the E-Business Suite Adapter. While primarily focused on integrators and developers, understanding SOA capabilities is important for all E-Business Suite technologists and superusers.

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  • Controlling text that appears in google search results

    - by Mick
    I have recently made a simple (pure HTML) website. The most important key phrase that I want to capture is "full reserve banking". Currently, if I type "full reserve banking" (without quotes) into google, then my site appears as the 7th item on the first page. I am reasonably happy with this as the site is so new. But one frustration is that the text that google displays in relation to my site is rather misleading. The main message I would like to get across is that my site is "A collection of resources for anyone interested in this alternative monetary system." and I have this as the first line of text on the page. Unfortunately, this important sentence is nowhere to be seen in the google search result. So my question is - is there anything I can do to fix this error? Edit: I noticed that someone edited this question to remove the name of the website. I was very keen to leave it in because being able to look at it makes it far easier to diagnose what I did wrong. Indeed the answer suggested by "Su" clearly shows that they looked at my website and analyzed what it was doing which helped them give a clearer answer. If I am breaking some policy by including the name then please explain what this policy is in a comment. Edit: I have now made a series of changes to my meta descriptions as inspired by the answers given here. On the homepage I now have the text: <META NAME="description" CONTENT="A collection of resources for anyone interested in Full Reserve Banking. What it is, how it works, web resources, organisations, research papers etc."> I am now very excited to see what will happen after the next visit by the google robots. Edit: Result! I just did a google search for "full reserve banking", and the text that appeared was: Full Reserve Banking: The definitive resource. A collection of resources for anyone interested in Full Reserve Banking. What it is, how it works, web resources, organisations, research papers etc. www.fullreservebanking.com/ - Cached By the way, I did originally have a meta description - but it was too short, it just said "full reserve banking". Google obviously assumed this was too little and so chose to use its own algorithms to cook up a different sentence from the main text.

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  • PMI South Florida Job Fair 2010

    - by Sam Abraham
    The South Florida Chapter of the Project Management Institute is planning a Job Fair slated for September 2010. This year has seen a significant improvement in the job market with many surveyed companies indicating their intention to add temporary or permanent staff to their workforce in the near future.   The Job Fair Initiative fits well within the chapter's message and goal for this year: "Exercising Social Responsibility" - Our responsibility as PMI volunteers at all levels towards our members and surrounding community.   Our Free-to-members Annual Job Fair will play an important role in connecting Recruiters, Exhibitors and Job Seekers together thereby helping hiring companies gain access to a large talent pool at an affordable cost (Totally free in certain cases, details to be revealed once finalized) while giving job seekers centralized access to many reputable hiring companies in the South Florida area.   My involvement in the 2010 Job Fair started with a good conversation I had with Bernie Saenz, President and CEO of the South Florida PMI Chapter, in a networking event a few months ago. I had approached him with a few ideas in line with his goal to serve the community and our members given today's difficult economic climate. Bernie indicated that the Project Manager for the 2010 Job Fair had just been appointed and invited me to participate in this important initiative as a member of her team. I simply couldn't resist and gladly accepted the invitation.   I chose an initial role as Recruiter Relations Lead which entails developing documentation and timelines for our project plan with regards to Recruiter Engagement as well as reaching out to recruiting companies to meet target representation at the Job Fair.   Being heavily involved in the local Technical community has afforded me the privilege of coming in contact with many reputable Technology Recruiting companies. (As a matter of fact, I already have 2 interested very reputable IT recruiting firms willing to join us at the fair)   The excitement for me however will be finding and reaching out to recruiters in areas of Project Management and Leadership that I might not have been exposed to before including Finance, Healthcare and Marketing, to name a few.   Keep an eye in the upcoming few weeks for official announcements on the PMI South Florida Job Fair 2010.   Environment.Exit(0);   -Sam Abraham Site Director - West Palm Beach .Net User Group Recruiter Relations Lead - PMI South Florida Job Fair 2010 Project Lead - Mentoring Programs- PMI South Florida

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  • Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

    - by chberger
    I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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  • Best algorithm/practice when creating a search mechanism for your database?

    - by Alex Hope O'Connor
    I have been designing a database where it is very important to provide users with a good search mechanism. So I was wondering what some of the best practices are for using keywords to search over multiple database tables and return the relevent records? Some other things I am curious about: The users location, if they provide an address The speed of the algorithm Additional Information: I am using C# and LINQ-To-SQL.

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  • JavaScript evolution -- weeding out the confusion [closed]

    - by good_computer
    There was JavaScript v1.3 (I guess) that we all started with. Then there was JavaScript 2.0 that Adobe implemented (ActionScript) but was abandoned later. Then came E4X. Then ES5. There is also ES harmony. I am really confused about which version is the latest and where is the standards body going. Can someone describe the whole chronology of JavaScript / ECMAScript evolution and the important differences between those versions?

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  • How can I solve, error:unknown filesytem grub rescue>

    - by Benson
    I was previously using Win7 and had two partitions on my hard disk. After learning about Ubuntu I decide to remove Windows and install Ubuntu 11.10 instead. All my important files and documents are stored in my second partition. After successful installation, during restart I get the error : error: unknown filesystem grub rescue> Please help me to resolve the problem, and note that I don't want dual boot my machine.

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  • ASP.NET 4.0 Features

    ASP.NET v4 is released with Visual studio 2010. Web developers are presented with a bewildering range of new features and so Ludmal De Silva has described what he considers to be the most important new features in ASP.NET V4

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  • Understanding T-SQL Expression Short-Circuiting

    Understanding the basics of how T-SQL logic works in branching is important to ensure you code works as expected. This article will help you learn how this impacts control of flow language. Join SQL Backup’s 35,000+ customers to compress and strengthen your backups "SQL Backup will be a REAL boost to any DBA lucky enough to use it." Jonathan Allen. Download a free trial now.

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  • Breadcrumbs - The New Ranking Factor in SEO

    Breadcrumbs were traditionally used as means of navigation factor for the visitors. Since then, the use of breadcrumbs has gone under a change and breadcrumbs have come to hold an important position in boosting the SEO process of a website.

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  • How to Grab More Visitors to Your Website

    Grabbing more visitors is an achievement that cannot come overnight but one that requires to be cultivated for quite some time before the benefits begin to surface. The most important step to achieving this is increasing web visibility by installing a free version of Web SEO which one can use to get all the good keywords that can optimize your web pages. This should then be used for editing the web pages and then submitting the site to search engines for long term listings.

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  • Get Free Backlinks

    Having a good ranking from Google or Yahoo, or any other search engine is the key of online business. No matter how good is the product that you are selling online, nobody will buy it if it can not be found on the Internet. Search engine optimization helps you to increase the coefficient of ratings and the backlinks have an important role.

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  • Common SOA Problems by C2B2

    - by JuergenKress
    SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Which is the most practical way to add functionality to this piece of code?

    - by Adam Arold
    I'm writing an open source library which handles hexagonal grids. It mainly revolves around the HexagonalGrid and the Hexagon class. There is a HexagonalGridBuilder class which builds the grid which contains Hexagon objects. What I'm trying to achieve is to enable the user to add arbitrary data to each Hexagon. The interface looks like this: public interface Hexagon extends Serializable { // ... other methods not important in this context <T> void setSatelliteData(T data); <T> T getSatelliteData(); } So far so good. I'm writing another class however named HexagonalGridCalculator which adds some fancy pieces of computation to the library like calculating the shortest path between two Hexagons or calculating the line of sight around a Hexagon. My problem is that for those I need the user to supply some data for the Hexagon objects like the cost of passing through a Hexagon, or a boolean flag indicating whether the object is transparent/passable or not. My question is how should I implement this? My first idea was to write an interface like this: public interface HexagonData { void setTransparent(boolean isTransparent); void setPassable(boolean isPassable); void setPassageCost(int cost); } and make the user implement it but then it came to my mind that if I add any other functionality later all code will break for those who are using the old interface. So my next idea is to add annotations like @PassageCost, @IsTransparent and @IsPassable which can be added to fields and when I'm doing the computation I can look for the annotations in the satelliteData supplied by the user. This looks flexible enough if I take into account the possibility of later changes but it uses reflection. I have no benchmark of the costs of using annotations so I'm a bit in the dark here. I think that in 90-95% of the cases the efficiency is not important since most users wont't use a grid where this is significant but I can imagine someone trying to create a grid with a size of 5.000.000.000 X 5.000.000.000. So which path should I start walking on? Or are there some better alternatives? Note: These ideas are not implemented yet so I did not pay too much attention to good names.

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  • I cancelled gparted operation ,what to do next?

    - by abcd
    I cancelled gparted operation by mistake .Now one of the partition became corrupted ,what to next? Should I format it? Data is important to me ;( Edit1: I tried to recover partition using testdisk and successfully recoverd losted partition ,but another partition(an extended partition containing ubuntus ) gone ,How to recover it? :) Edit2: testdisk saved my life ,it recovered all my partition without losing data ,

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  • How migrate my keyring (containing ssh passprases, nautilus remote filesystem, pgp passwords) and network manager connections?

    - by con-f-use
    I changed the disk on my laptop and installed Ubuntu on the new disk. Old disk had 12.04 upgraded to 12.10 on it. Now I want to copy my old keyring with WiFi passwords, ftp passwords for nautilus and ssh key passphrases. I have the whole data from the old disk available (is now a USB disk and I did not delete the old data yet or do anything with it - I could still put it in the laptop and boot from it like nothing happened). On the new disc that is now in my laptop, I have installed 12.10 with the same password, user-id and username as on the old disk. Then I copied a few important config files from the old disk (e.g. ~/.firefox/, ~/.mozilla, ~/.skype and so on, which all worked fine... except for the key ring: The old methods of just copying ~/.gconf/... and ~/.gnome2/keyrings won't work. Did I miss something? 1. Edit: I figure one needs to copy files not located in the users home directory as well. I copied the whole old /home/confus (which is my home directory) to the fresh install to no effect. That whole copy is now reverted to the fresh install's home directory, so my /home/confus is as it was the after fresh install. 2. Edit: The folder /etc/NetworkManager/system-connections seems to be the place for WiFi passwords. Could be that /usr/share/keyrings is important as well for ssh keys - that's the only sensible thing that a search came up with: find /usr/ -name "*keyring* 3. Edit: Still no ssh and ftp passwords from the keyring. What I did: Convert old hard drive to usb drive Put new drive in the laptop and installed fresh version of 12.10 there (same uid, username and passwort) Booted from old hdd via USB and copied its /etc/NetwrokManager/system-connections, ~/.gconf/ and ~/.gnome2/keyrings, ~/.ssh over to the new disk. Confirmed that all keys on the old install work Booted from new disk Result: No passphrase for ssh keys, no ftp passwords in keyring. At least the WiFi passwords are migrated. 4. Edit: Boutny! Ending soon... 5. Edit: Keyring's now in ./local/share/keyrings/. Also interesting .gnupg

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  • Express your personality and potential @ Oracle

    - by jessica.ebbelaar(at)oracle.com
    Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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  • How to Do Competition Analysis

    One of the most important aspects of SEO is the work you put in before you even touch the website or build a single back link. This analysis work involves keyword research and competition analysis. Choose the wrong keywords and you could be wasting all your efforts in the onsite and offsite optimization. Choose keywords which have too much competition and you'll be taking on an uphill battle.

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  • On the art of self-promotion

    - by Tony Davis
    I attended Brent Ozar's Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a 'perfect storm' of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one's work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven't far more qualified and established commentators, MVPs and so on, already said it? While it's a good idea to pick reasonably fresh and interesting topics, it's more important not to let such fears lead to writer's block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn't always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what's involved in getting an application that is 'done' ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we'd love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to 'throw your hat into the ring', drop us a mail at [email protected]. Cheers, Tony.

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  • On the art of self-promotion

    - by Tony Davis
    I attended Brent Ozar’s Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a ‘perfect storm’ of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one’s work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven’t far more qualified and established commentators, MVPs and so on, already said it? While it’s a good idea to pick reasonably fresh and interesting topics, it’s more important not to let such fears lead to writer’s block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn’t always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what’s involved in getting an application that is ‘done’ ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we’d love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to ‘throw your hat into the ring’, drop us a mail at [email protected]. Cheers, Tony.

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