TalkTalk Business Succeeds with Engaging Conversations on an Eloqua platform
- by Richard Lefebvre
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“Everybody from online, CRM and data, channel
management, communications, and content had to pull together to deliver one
campaign and Eloqua was the glue that held it all together.” says Paul Higgins, Marketing Director, TalkTalk Business (UK, telco) in this 2'23 video.
Challenges
Nurturing multiple sales channels with very diverse customers.
Generating leads qualified to a very high standard.
Engaging a fatigued and apathetic target audience.
Positioning the brand as industry thought leaders.
Solutions
“What’s Your Business Grade?” campaign
Eloqua automated email nurture strategy
Eloqua Partner Network – Stein IAS
Results
ROI of 20:1.
40% uplift in sales opportunities in the smaller end with a 25% reduction in
costs.
20–25% increase in sales qualified leads for mid-market, corporate, and
enterprise customer sets.
Open rate highs of 61.84% and click to open highs of 15.97%.
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