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• JavaOne San Francisco 2013 Content Catalog Live!

  - by Yolande Poirier

  There will be over 500 technical sessions, BOFs, tutorials, and hands-on labs offered. Note that "Securing Java" is a new track this year. The tracks are:  Client and Embedded Development with JavaFX Core Java Platform Edge Computing with Java in Embedded, Smart Card, and IoT Applications Emerging Languages on the Java Virtual Machine Securing Java Java Development Tools and Techniques Java EE Web Profile and Platform Technologies Java Web Services and the Cloud In the Content Catalog you can search on tracks, session types, session categories, keywords, and tags. Or, you can search for your favorite speakers to see what they’re presenting this year. And, directly from the catalog, you can share sessions you’re interested in with friends and colleagues through a broad array of social media channels. Start checking out JavaOne content now to plan your week at the conference. Then, you’ll be ready to sign up for all of your sessions when the scheduling tool goes live.

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• Security in Robots and Automated Systems

  - by Roger Brinkley

  Alex Dropplinger posted a Freescale blog on Securing Robotics and Automated Systems where she asks the question,“How should we secure robotics and automated systems?”.My first thought on this was duh, make sure your robot is running Java. Java's built-in services for authentication, authorization, encryption/confidentiality, and the like can be leveraged and benefit robotic or autonomous implementations. Leveraging these built-in services and pluggable encryption models of Java makes adding security to an exist bot implementation much easier. But then I thought I should ask an expert on robotics so I fired the question off to Paul Perrone of Perrone Robotics. Paul's build automated vehicles and other forms of embedded devices like auto monitoring of commercial vehicles on highways.He says that most of the works that robots do now are autonomous so it isn't a problem in the short term. But long term projects like collision avoidance technology in automobiles are going to require it.Some of the work he's doing with his Java-based MAX, set of software building blocks containing a wide range of low level and higher level software modules that developers can use to build simple to complex robot and automation applications faster and cheaper, already provide some support for JAUS compliance and because their based on Java, access to standards based security APIs.But, as Paul explained to me, "the bottom line is…it depends on the criticality level of the bot, it's network connectivity, and whether or not a standards compliance is required."

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• Setup a Autoreply Only Account

  - by dabrain

  For some very good reason you might would like to setup a 'autoreply' only account, without storing the incoming mail into a mailbox. If not already done, create an account via Delegated Admin Gui or commadmin Commandline Tool. Example: /opt/sun/comms/da/bin/commadmin user create -D admin -d vmdomain.tld -w enigma -F Mike -l    mparis -L Paris -W tester -E [email protected] -S mail -H mars.vmdomain.tld Setup mailDeliveryOption to autoreply mode only, so no email will be stored in the user mailbox, skip this step if you want incoming emails stored in the mailbox. ldapmodify -D "cn=Directory Manager" -w enigma -f /tmp/modfile [/tmp/modfile] dn: uid=mparis,ou=People,o=vmdomain.tld,o=red changetype: modify replace: mailDeliveryOption mailDeliveryOption: autoreply Setup mailSieveRuleSource with the autoreply text and 'do-not-reply' From address. The "Thank you ..." part becomes the subject. The next string in quotes is the body part of the message. The ":hours 0" denotes that we want a reply sent for every message. Finally,  the \n is used because of the wanted newlines in the body. ldapmodify -D "cn=Directory Manager" -w enigma -f /tmp/addfile [/tmp/addfile] dn: uid=mparis,ou=People,o=vmdomain.tld,o=red changetype: modify add: mailSieveRuleSource mailSieveRuleSource: require "vacation"; vacation :hours 0 :reply :from "do-not-reply   @domain.com" :subject "Thank you for contacting webpost" "Your Mail is being review   ed.\nTo access contact information please visit : http://www.domain.com \nPlease do    not reply to this e-mail as it is an automated response on your mail being accessed   .\n\nPublic Respose Unit.\n"

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• Tab Sweep - NetBeans book, JSF components, GlassFish load-balancing, community events, ...

  - by alexismp

  Recent Tips and News on Java EE 6 & GlassFish: • Java EE 6 Development with NetBeans 7 (new book) • Java EE Module Configuration Editors Draft Proposal (Eclipse) • ICEFaces downloads (includes NetBeans 7 plugin) • JRebel 4.0 - 33 million development redeploys prevented • Greenville JUG and SELF 2011 Trip Report • Load balancing with Glassfish 3.1 and Apache • GlassFish v3 Community Poster • Manik Web Statistic Tool, a Java EE 6 app to analyze http-access-log-file • Tomcat, WebSockets, HTML5, jWebSockets, JSR-340, JSON and more

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• Java Spotlight Episode 100: JavaOne 2012 Part 1

  - by Roger Brinkley

  An interview with Arun Gupta on Glassfish, Geertjan Wielenga on Netbeans, and 15 year JavaOne alumin Robert Treacy on events and happenings at JavaOne 2012. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes Events Sep 30-Oct 4, JavaONE, San Francisco Oct 3-4, Java Embedded @ JavaONE, San Francisco Oct 15-17, JAX London Oct 30-Nov 1, Arm TechCon, Santa Clara Oct 22-23, Freescale Technology Forum - Japan, Tokyo Oct 31, JFall, Netherlands Nov 2-3, JMagreb, Morocco Nov 13-17, Devoxx, Belgium Feature InterviewGlassFish Community Event will be conducted on Sep 30, 11am - 1pm. This is a fantastic opportunity for GlassFish users to meet and engage with the GlassFish Team in a casual setting.http://glassfish-event12.eventbrite.com/ Netbeans eventshttp://netbeans.dzone.com/news/meet-experts-java-ee-javafx http://netbeans.org/community/articles/javaone/2012/netbeans-day-2012.html http://netbeans.org/community/articles/javaone/2012/index.html

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• Less than 50 Lines of Code to Create a Java Palette in NetBeans

  - by Geertjan

  Want to drag and drop Java code snippets into the palette, in the same way as can be done for HTML files? If so, create a new module and add a class with the content below and you're done. You'll be able to select a piece of Java code, drag it into the palette (Ctrl-Shift-8 to open it), where you'll be able to set a name, tooltip, and icons for the snippet, and then you'll be able to drag it out of the palette into any Java files you like. The palette content is persisted across restarts of the IDE. package org.netbeans.modules.javasourcefilepalette; import java.io.IOException; import javax.swing.Action; import org.netbeans.api.editor.mimelookup.MimeRegistration; import org.netbeans.spi.palette.DragAndDropHandler; import org.netbeans.spi.palette.PaletteActions; import org.netbeans.spi.palette.PaletteController; import org.netbeans.spi.palette.PaletteFactory; import org.openide.util.Exceptions; import org.openide.util.Lookup; import org.openide.util.datatransfer.ExTransferable; public class JavaSourceFileLayerPaletteFactory { private static PaletteController palette = null; @MimeRegistration(mimeType = "text/x-java", service = PaletteController.class) public static PaletteController createPalette() { try { if (null == palette) { return PaletteFactory.createPalette( //Folder: "JavaPalette", //Palette Actions: new PaletteActions() { @Override public Action[] getImportActions() {return null;} @Override public Action[] getCustomPaletteActions() {return null;} @Override public Action[] getCustomCategoryActions(Lookup lkp) {return null;} @Override public Action[] getCustomItemActions(Lookup lkp) {return null;} @Override public Action getPreferredAction(Lookup lkp) {return null;} }, //Palette Filter: null, //Drag and Drop Handler: new DragAndDropHandler(true) { @Override public void customize(ExTransferable et, Lookup lkp) {} }); } } catch (IOException ex) { Exceptions.printStackTrace(ex); } return null; } } In my layer file, I have this content: <folder name="JavaPalette"> <folder name="Snippets"/> </folder> That's all. Run the module. Open a Java source file and the palette will automatically open. Drag some code into the palette and a dialog will pop up asking for some details like display name and icons. Then the snippet will be in the palette and you'll be able to drag and drop it anywhere you like. Use the Palette Manager, which is automatically integrated, to add new categories and show/hide palette items. Related blog entry, for which the above is a big simplification: Drag/Drop Snippets into Palette .

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• New Java EE/GlassFish Testimonial

  - by reza_rahman

  As you may be aware, we have been making a concerted effort to ask successful Java EE/GlassFish adopters to come forward with their stories. A number of such stories were shared at this year's GlassFish Community event at JavaOne. In addition to Adam Bien's testimonial (which we posted earlier), another story that really stands out is the one from Stephan Janssen. Stephan is one of the main organizers of Devoxx and the webmaster of the popular Parleys e-learning platform. Parleys, which won the Duke's Choice award this year, runs on GlassFish as does the Devoxx CFP/registration website. Stephan's story is particularly interesting because he talks about his reasons and experience of moving from Tomcat to GlassFish and from Spring to Java EE. See what Stephan had to say here.

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• JavaOne - Java SE Embedded Booth - Servergy Micro Server

  - by David Clack

  Hi All,  So it's been awhile, I've been working with all the ARM and Power Architecture partners we have now on testing Java SE Embedded. We will have a Java SE Embedded for ARM and PPC at Java One next week, I'll be bringing in some of the great ARM and PPC systems to demonstrate.  The first system I'd like to tell you about is a really cool 8 core Power Architecture Micro Server from a company in Dallas called Servergy. Java One will be it's first public outing, Bill Mapp the CEO will be doing a talk at the Java Embedded @ JavaOne conference in the Hotel Nikko, right next door to the JavaOne show in the Hilton. To read more about Servergy https://www.linux.com/news/enterprise/cloud-computing/641488-linux-based-servergy-advances-data-center-efficiency http://www.servergy.com/ If you are registered at JavaOne you can come over to the Java Embedded @ JavaOne for $100 Come see us in booth 5605 See you there Dave

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• Solution for developers wanting to run a standalone WLS 10.3.6 server against JDev 11.1.1.6.0

  - by Chris Muir

  In my previous post I discussed how to install the 11.1.1.6.0 ADF Runtimes into a standalone WLS 10.3.6 server by using the ADF Runtime installer, not the JDeveloper installer.  Yet there's still a problem for developers here because JDeveloper 11.1.1.6.0 comes coupled with a WLS 10.3.5 server.  What if you want to develop, deploy and test with a 10.3.6 server?  Have we lost the ability to integrate the IDE and the WLS server where we can run and stop the server, deploy our apps automatically the server and more? JDeveloper actually solved this issue sometime back but not many people will have recognized the feature for what it does as it wasn't needed until now. Via the Application Server Navigator you can create 2 types of connections, one to a remote "standalone WLS" and another to an "integrated WLS".  It's this second option that is useful because what we can do is install a local standalone WLS 10.3.6 server on our developer PC, then create a separate "integrated WLS" connection to the standalone server.  Then by accessing your Application's properties through the Application menu -> Application Properties -> Run -> Bind to Integration Application Server option we can choose the newly created WLS server connection to work with our application. In this way JDeveloper will now treat the new server as if it was the integrated WLS.  It will start when we run and deploy our applications, terminate it at request and so on.  Of course don't forget you still need to install the ADF Runtimes for the server to be able to work with ADF applications. Note there is bug 13917844 lurking in the Application Server Navigator for at least JDev 11.1.1.6.0 and earlier.  If you right click the new connection and select "Start Server Instance" it will often start one of the other existing connections instead (typically the original IntegratedWebLogicServer connection).  If you want to manually start the server you can bypass this by using the Run menu -> Start Server Instance option which works correctly.

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• Megjelent a Glassfish 3.1

  - by peter.nagy

  Mivel ezzel van tele a blogvilág és a java valamint open source community oldalak többsége nem is mennék bele a részletekbe. De akinek információra van szüksége, mindenféleképpen Arun Gupta blogját ajánlom kiindulási pontként. És az o blogja szerintem ebben a témában jobb kezdolap is, mint egy google keresés. Azért ami a legfontosabb: megjelent a clusterezés, Alább pedig a letöltheto csomagok összetevoi.

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• java.net outage

  - by alexismp

  The GlassFish website has been down for a number of hours (together with a number of other projects) as a result of a general outage in the java.net datacenter. The team is working hard on getting everything back to normal. You can track progress by following @ProjectKenai. Update: services should now all be back to normal. If you face java.net issues in the future, consider reporting them here. And now, back to work!

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• Removing Menu Items from Window Tabs

  - by Geertjan

  So you're working on your NetBeans Platform application and you notice that when you right-click on tabs in the predefined windows, e.g., the Projects window, you see a long list of popup menus. For whatever the reason is, you decide you don't want those popup menus. You right-click the application and go to the Branding dialog. There you uncheck the checkboxes that are unchecked below: As you can see above, you've removed three features, all of them related to closing the windows in your application. Therefore, "Close" and "Close Group" are now gone from the list of popup menus: But that's not enough. You also don't want the popup menus that relate to maximizing and minimizing the predefined windows, so you uncheck those checkboxes that relate to that: And, hey, now they're gone too: Next, you decide to remove the feature for floating, i.e., undocking the windows from the main window: And now they're gone too: However, even when you uncheck all the remaining checkboxes, as shown here... You're still left with those last few pesky popup menu items that just will not go away no matter what you do: The reason for the above? Those actions are hardcoded into the action list, which is a bug. Until it is fixed, here's a handy workaround: Set an implementation dependency on "Core - Windows" (core.window). That is, set a dependency and then specify that it is an implementation dependency, i.e., that you'll be using an internal class, not one of the official APIs. In one of your existing modules, or in a new one, make sure you have (in addition to the above) a dependency on Lookup API and Window System API. And then, add the class below to the module: import javax.swing.Action; import org.netbeans.core.windows.actions.ActionsFactory; import org.openide.util.lookup.ServiceProvider; import org.openide.windows.Mode; import org.openide.windows.TopComponent; @ServiceProvider(service = ActionsFactory.class) public class EmptyActionsFactory extends ActionsFactory { @Override public Action[] createPopupActions(TopComponent tc, Action[] actions) { return new Action[]{}; } @Override public Action[] createPopupActions(Mode mode, Action[] actions) { return new Action[]{}; } } Hurray. Farewell to superfluous popup menu items on your window tabs. In the screenshot below, the tab of the Projects window is being right-clicked and no popup menu items are shown, which is true for all the other windows, those that are predefined as well as those that you add afterwards:

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• Pensez à notre site de web tv pour les partenaires !

  - by swalker

  Nous souhaitons vous remercier chaleureusement pour votre forte mobilisation autour du projet « Mini Studio ITPlace.tv ». Merci d’avoir répondu présent ! 14 Interviews Partenaires Des IA Channel dignes des plus grands journalistes du 20h Des partenaires ravis de pouvoir s’exprimer Des contenus de valeurs autour de nombreuses thématiques Un remerciement tout spécial pour Loïc qui a su mobiliser 5 de ses partenaires autour de thématiques que nous avons peu l’habitude d’adresser (solutions cross Apps/Tech, Sécurité, etc…). Nous reviendrons vers vous rapidement pour vous présenter les montages vidéos finaux, et voir avec vos partenaires comment utiliser au mieux ces médias. Pour vous connecter : http://www.itplace.tv

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• APEX Tabs als Pulldown-Menü: wie im Application Builder

  - by carstenczarski

  Jeder kennt die Reiterkarten im APEX Application Builder, mit der eleganten Möglichkeit, das Untermenü als Pulldown-Menü aufzuklappen. Und viele fragen sich, wie man sowas in eigenen APEX-Anwendungen verwenden könnte. Spätestens, wenn man dabei noch mehr als eine Hiararchieebene unterstützen möchte, kommen APEX Reiterkarten (Tabs) nicht mehr in Frage, denn diese unterstützen nur zwei Ebenen. Im Internet findet sich der eine oder andere Tipp zum Thema; allerdings basieren viele dieser Tipps auf den JavaScript-Funktionen, die auch der Application Builder intern verwendet. Allerdings sind diese nicht dokumentiert - man kann sich also nicht darauf verlassen, dass der Ansatz in künftigen APEX-Versionen noch funktioniert. Besser ist es also, eine Lösung zu erstellen, die keinerlei Abhängigkeiten zu undokumentierten Funktionen hat. Dieser Tipp stellt eine Lösung auf der Basis von APEX-Listen vor. Listen haben den Vorteil, dass Sie beliebig geschachtelt werden können, bei Klick können sie auf beliebige Ziele verweisen und mit Listentemplates kann die Darstellung ebenfalls beliebig gestaltet werden. Mehr dazu in unserem aktuellen Tipp.

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• Data Pump: Consistent Export?

  - by Mike Dietrich

  Ouch ... I have to admit as I did say in several workshops in the past weeks that a data pump export with expdp is per se consistent. Well ... I thought it is ... but it's not. Thanks to a customer who is doing a large unicode migration at the moment. We were discussing parameters in the expdp's par file. And I did ask my colleagues after doing some research on MOS. And here are the results of my "research": MOS Note 377218.1 has a nice example showing a data pump export of a partitioned table with DELETEs on that table as inconsistent Background:Back in the old 9i days when Data Pump was designed flashback technology wasn't as popular and well known as today - and UNDO usage was the major concern as a consistent per default export would have heavily relied on UNDO. That's why - similar to good ol' exp - the export won't operate per default in consistency mode To get a consistent data pump export with expdp you'll have to set: FLASHBACK_TIME=SYSTIMESTAMPin your parameter file. Then it will be consistent according to the timestamp when the process has been started. You could use FLASHBACK_SCN instead and determine the SCN beforehand if you'd like to be exact. So sorry if I had proclaimed a feature which unfortunately is not there by default - Mike

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• Hands On Workshop "APEX Mobile": Sommer 2013

  - by Carsten Czarski

  Anwendungen für Mobile Endgeräte sind derzeit in aller Munde - nahezu überall taucht die Anforderung "Unterstützung von Smartphones oder Tablets" auf. Wie die meisten wissen, werden mobile Endgeräte mit der aktuellen APEX Version 4.2 out-of-the-box unterstützt. Und mobile Anwendungen werden in typischer APEX-Manier schnell und einfach erstellt. Wie einfach das geht, können Sie nicht nur mit dem neuen Workshop Guide: APEX-Anwendungen für mobile Endgeräte selbst nachvollziehen, sondern auch in einem der APEX Mobile Hands On Workshops 'LIVE' erleben. Dort erfahren Sie ... Wie man eine APEX-Anwendung, basierend auf Tabellen erstellt APEX Komponenten wie Formulare, Berichte, Diagramme oder Kalender einbindet Wie man auf das GPS in einem Smartphone zugreift, die Koordinaten in der Datenbank speichern und damit arbeiten kann Wie man auf die Kamera zugreift, die Bilder speichert und einfache Bildoperationen durchführen kann Und vieles mehr ... Darüber hinaus ist natürlich auch Zeit für den Austausch und zur Diskussion vorgesehen. Details zu Agenda, Terminen und Workshop-Voraussetzungen finden Sie auf der Webseite. Die Teilnahme an der Veranstaltung ist kostenlos - melden Sie sich am besten gleich an.

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• Tab Sweep - Java EE wins, Prime Faces JSF, NetBeans, Jelastic for GlassFish, BeanValidation, Ewok and more...

  - by alexismp

  Recent Tips and News on Java, Java EE 6, GlassFish & more : • PrimeFaces 3.2 Final Released (primefaces.org) • Java EE wins over Spring (Bill Burke) • Customizing Components in JSF 2.0 (Mr. Bool) • Key to the Java EE 6 Platform: NetBeans IDE 7.1.x (OTN) • How to use GlassFish’s Connection Pool in Jelastic (jelastic.com) • Bean Validation 1.1 early draft 1 is out - time for feedback (Emmanuel) • Code artifacts published for Bean Validation 1.1 early draft 1 (Emmanuel) • Aprendendo Java EE 6 com GlassFish 3 e NetBeans 7.1 (Marcello) • JavaEE6 and the Ewoks (Murat)

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• Siebel Webinar Series for customers and partners

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Have you got questions about the Siebel product roadmap?  Or what we are delivering in the areas of Social/Mobile/Big Data/Cloud in a Siebel project context? If yes, then you are welcome to attend the Siebel Webinar Series.  These are monthly webcasts on a variety of topics related to Siebel that are geared towards business users.  The next webinar is November 21st at 8:30 AM PST entitled “Get Social with Siebel”.  You can register here. Once registered, you can also view replays of previous webinars: · Siebel: Solving the Next Generation of Business Challenges · Expand User Experiences with Siebel Open UI · Delight Customers with Siebel Service Applications · Get Mobile with Siebel /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• Fix import hint

  - by Martin Janicek

  Good news everyone! I've implemented 'Fix import hint' which should make your life (and most probably also the groovy development) much easier! It looks in the same way as in Java editor, so you might choose between classes with the same name. Hope you will enjoy it! And as usual if you would like to try it on your own, download the latest development build and I will be more than happy for every feedback!

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• Raspberry Pi and Java SE: A Platform for the Masses

  - by Jim Connors

  One of the more exciting developments in the embedded systems world has been the announcement and availability of the Raspberry Pi, a very capable computer that is no bigger than a credit card.  At $35 US, initial demand for the device was so significant, that very long back orders quickly ensued. After months of patiently waiting, mine finally arrived.  Those initial growing pains appear to have been fixed, so availability now should be much more reasonable. At a very high level, here are some of the important specs: Broadcom BCM2835 System on a chip (SoC) ARM1176JZFS, with floating point, running at 700MHz Videocore 4 GPU capable of BluRay quality playback 256Mb RAM 2 USB ports and Ethernet Boots from SD card Linux distributions (e.g. Debian) available So what's taking place taking place with respect to the Java platform and Raspberry Pi? A Java SE Embedded binary suitable for the Raspberry Pi is available for download (Arm v6/7) here.  Note, this is based on the armel architecture, a variety of Arm designed to support floating point through a compatibility library that operates on more platforms, but can hamper performance.  In order to use this Java SE binary, select the available Debian distribution for your Raspberry Pi. The more recent Raspbian distribution is based on the armhf (hard float) architecture, which provides for more efficient hardware-based floating point operations.  However armhf is not binary compatible with armel.  As of the writing of this blog, Java SE Embedded binaries are not yet publicly available for the armhf-based Raspbian distro, but as mentioned in Henrik Stahl's blog, an armhf release is in the works. As demonstrated at the just-completed JavaOne 2012 San Francisco event, the graphics processing unit inside the Raspberry Pi is very capable indeed, and makes for an excellent candidate for JavaFX.  As such, plans also call for a Pi-optimized version of JavaFX in a future release too. A thriving community around the Raspberry Pi has developed at light speed, and as evidenced by the packed attendance at Pi-specific sessions at Java One 2012, the interest in Java for this platform is following suit. So stay tuned for more developments...

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• Database Machine eloadás a Simonyi Konferencián, 2010. ápr. 20.

  - by Fekete Zoltán

  Holnap, 2010. ápr. 20-án a Simonyi Konferencián Database Machine / Exadata eloadást fogok tartani. Az eloadás 14:15-kor kezdodik, és kérdésekre-válaszokra is lesz lehetoség.

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• Up Close: "Top of the Stack"

  Ray Payne, OAUG president, talks about embracing changes in technology.

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• Up Close: "Tough Crowd"

  Paul Dorsey, NYOUG president emeritus, talks about his work with this dynamic user group, and what's next.

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• Mobile Shopping Alerts

  - by David Dorf

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} It’s been popular to offer coupons when people check-in to a store, because you’re catching them at the best possible time – they’re presumably in a shopping state-of-mind, and they’re at your store.  But wouldn’t it be even better to catch the people walking by your store and entice them to visit?  That’s the concept of geo-fences.  When people enter a geographic zone, they are sent a relevant text message alerting them about something nearby. I wrote about Placecast doing this for The North Face, noting that the messages were a unique combination of both offers and useful information about outdoor activities. After creating a program with European carrier O2, Placecast recently entered into an agreement to provide similar services to AT&T customers.  The ShopAlerts program allows AT&T customers in Chicago, Los Angeles, New York City, and San Francisco opt-in to receive these messages.  The program will be expanded nationwide as early as this summer. It’s a much better model for customers (and Placecast) to sign-up once with the carrier instead of each individual retailer, but I hope the messages aren’t restricted to advertising.  I really the like the idea of providing other information, such as nearby special events, races, and perhaps even things to avoid like construction.

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• Mobile and Social for Retail

  - by David Dorf

  I've got two speaking gigs in the next few weeks, so I thought I'd preview both here. First I'll be at eTail West on February 24th to talk about mobile. I'll be previewing a new study of how shoppers are using mobile phones. Here's a sneak peek at one of the slides: It should be no surprise that as more consumers adopt smartphones, more are finding ways to use them to help with shopping. Sometimes that's to find a store, download a coupon, or do price comparisons. I'll also be discussing the NRF Mobile Blueprint, and will walk through an example of mobile impacting the in-store experience. Retailers need to look upon mobile as the method of bringing the digital assets of e-commerce into the aisles to enhance shopping. On March 9th I'll be at NRF Innovate co-presenting with Jon Kubo of Wet Seal on social strategies. Jon is a retail innovation rock-star and I always learn something new from every conversation with him. Below is a another slide preview: I cheated a little on the top 10 most popular retailer pages by not including Victoria's Secret Pink. VC is already represented, so I didn't include them a second time. The most interesting statistic I found was that the average user spends 55 minutes on Facebook a day. Wow! I also decided to use the old "Like" and "Fan" icons just because I like them better (pun intended). Wet Seal has been collecting interesting statistics on liked products, so I hope Jon will share lots (I'm on a roll). Hope to see you at both events.

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