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• ArchBeat Link-o-Rama for November 27, 2012

  - by Bob Rhubart

  Eventing Hello World | Ronald van Luttikhuizen Oracle ACE Director Ronald van Luttikhuizen shares the slides, source code, and other information from his recent presentation at the DOAG conference in Nürnberg. How to Create Virtual Directory in Weblogic Server | Zeeshan Baig Oracle ACE Zeeshan Baig shows you how in six easy steps. ADF Mobile - Secured Web Service Access | Andrejus Baranovskis "There are good tutorials how to consume open Web Service in ADF Mobile," says Oracle ACE Director Andrejus Baranovskis, "but in practice almost every Web Service exposed for the mobile must be secured - who wants to expose open Web Service on the public internet?" His blog post will set you on the right course. How-to: Starting with Oracle Service Bus | Dr. Frank Munz Dr. Frank Munz shares advice and resources for those interested in getting started with Oracle Service Bus. One-Stop Shop for Oracle Webcasts Webcasts can be a great way to get information about Oracle products without having to go cross-eyed reading yet another document off your computer screen. Oracle's new Webcast Center offers selectable filtering to make it easy to get to the information you want. Yes, you have to register to gain access, but that process is quick, and with over 200 webcasts to choose from you know you'll find useful content. Thought for the Day "There is only one thing more painful than learning from experience and that is not learning from experience." — Archibald MacLeish (May 7, 1892 – April 20, 1982) Source: SoftwareQuotes.com

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• Script/ Macro in Excel, by clicking on a cell

  - by Noob Doob

  There's something I want to do in Excel 2010. Specifically, I want to be able to make the open sheet load data from a text file, by clicking -important- on a cell of the current open worksheet. So my specific needs are: If it is possible in some way, to start a macro/script by clicking on a cell. About the script/macro: What would be the preferable, by your opinion, way of implementation. And more specifically, how to automatically import the data needed, only by clicking, without having to continually specify the desirable .txt file each time, only 1 time at max, at start or by using a custom "initalization/configuration" file.

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• Nginx request forking

  - by Adam

  Hi, I'm wondering if nginx can "fork" a request. Let's imagine config: upstream backend { server localhost:8080; ... more servers here } server { location /myloc { FORK-REQUEST http://my-other-url:3135/something proxy_pass http://backend; } } I would like nginx to send a copy of request to the url specified by FORK-REQUEST and after that to load balance it with backend servers and return the response to the client. As I don't need the response from FORK-REQUEST it would be best if this request was async so normal prcessing doesn't have to wait. Is a scenario like this possible?

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• What is the maximum number of virtualhosts Apache can handle?

  - by FractalizeR

  Hello. What is the maximum number of VirtualHosts Apache can handle on a single machine (I don't mean anything related to load, let's suppose it's irrelevant for the question). And we take only Apache without any proxifying things like nginx. I am asking because on one forum one guy reported that his Apache works unstable with the number of sites more than 400 on a single machine. If you have a config, that handles more than 400, please tell me here. Thanks.

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• Is this a normal operating temperature range for a New Third-Generation MacBook Air (2.13 MHz, 120 G

  - by doug

  Even with just my text editor open (no web browser) and maybe the terminal, the baseline temperature is usually above 40 C. When i open 4-5 browser tabs in Safari (even if none of Sites have Flash) the temp can quickly go over 50 C. (In addition, i am observing these temps even though i have turned the fan up to 3000 rpms). (i have install smcFanControl on my MBA so i can see the temp in the menu bar.) So this means my MBA is running much warmer than my MBP; and in practice, it means that i have to be very careful how i use my MBA. Of course if i load a Site with Flash, it just freaks out, and often quickly goes above 65 C (I've installed a flash blocker to avoid this). Is anyone else observing this behavior? I have checked the Apple boards and sure enough, there are a lot of complaints, but nothing from Apple.

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• Merge Visio files

  - by David Stratton

  I know I can do this manually by using copy/paste but I'm looking for a simpler way. Does anyone know of a quick and easy way to merge Visio documents? I have several Visio vsd files, all of which are the same internal document type (Flowchart - US Units). Each of these has between 1 and 15 pages. I'd like to combine them all into one Visio file. I'm using Visio for Enterprise Architects (11.4301.8221) so if there's a procedure for doing it in that version, that's what I'm looking for, but a 3rd party tool or a macro would work as well.

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• "Siebel2FusionCRM Integration" solution by ec4u (D)

  - by Richard Lefebvre

  ec4u, a CRM System Integration leader based in Germany and Switzerland, and an historical Oracle/Siebel partner, offers a complete "Siebel2FusionCRM Integration" solution, based on tools methodology and services. ec4u Siebel2FusionCRM Integration solution's main objectives are: Integration between Siebel (on-premise) and Fusion CRM / Marketing (“in the cloud”) Accounts, Contacts and Addresses are maintained by Sales in Siebel CRM and synchronized in real-time into Fusion CRM / Marketing CDM Processing ensures clean data for marketing campaigns (validation and deduplication) Create E-Mail marketing campaigns and newsletters in Fusion The solution features: Upsert processes figure out what information needs to be updated, inserted or terminated (deleted). However, as Siebel is the data master, it is still a one-way synchronization. Handle deleted or nullified information by terminating them in Fusion CRM (set start and end date to define the validity period) Initial load and real-time synchronization use the same processes Invocations/Operations can be repeated due to no transactional support from Fusion web services Tagging sub entries in case of 1 to N mapping (Example: Telephone number is one simple field in Siebel but in Fusion you can have multiple telephone numbers in a sub table) E-Mail-Notification in case of any error (containing error message, instance number, detailed payload) Schematron Validation Interested? Looking for more details or a partnership with ec4u for a "Siebel2FusionCRM Integration" project? Contact: Gregor Bublitz, Director Expert Services ([email protected])

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• Harvard vs. Von Neumann architecture

  - by user32569

  Hi. Our teacher told us, that Harvard architecture is the most evolved and produced architecture today and towards future. but I thing becouse os massive averhead of x86 and Von Neumann nased ARM systems that actually Von Neumann is the most used architecture today. Yes, MCUs with Harvard are even more produced, but since they all have just minor purpose (compared to x86 and ARM based) that Von Neumann is actually the one. Or is it really Harvard? And second, I know this is strange question, but does any architecture combining both exists? to have separate memory for data and programs, therefore faster instruction processing, but still able to work with these as Von Neumann? To be able o load amd unload programs to program memory on the fly? Isnt this the way the x86 should have go? Or would there be some bottleneck that pure Von neumann solves? Thanks.

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• MPlayer does not work

  - by Soham Pal

  Using the xubuntu desktop, on Ubuntu Raring updated from Quantal. MPlayer never really worked. No video, no audio, nothing. I really can't be any more helpful, so here's the log: petey@home-pc:~$ mplayer "/home/petey/Downloads/Polar Bear Cafe (480p)HorribleSubs]/[HorribleSubs] Polar Bear Cafe - 01 [480p].mkv" MPlayer SVN-r35984-4.7 (C) 2000-2013 MPlayer Team Playing /home/petey/Downloads/Polar Bear Cafe (480p)[HorribleSubs]/[HorribleSubs] Polar Bear Cafe - 01 [480p].mkv. libavformat version 55.0.100 (internal) libavformat file format detected. [lavf] stream 0: video (h264), -vid 0 [lavf] stream 1: audio (aac), -aid 0 [lavf] stream 2: subtitle (ass), -sid 0 VIDEO: [H264] 848x480 0bpp 23.810 fps 0.0 kbps ( 0.0 kbyte/s) Clip info: creation_time: 2012-04-05 21:36:10 Load subtitles in /home/petey/Downloads/Polar Bear Cafe (480p)[HorribleSubs]/ Can't open /dev/fb0: Permission denied [fbdev2] Can't open /dev/fb0: Permission denied VO: [v4l2] No such file or directory vo_cvidix: No vidix driver name provided, probing available ones (-v option for details)! [cyberblade] Error occurred during pci scan: Operation not permitted [mach64] Error occurred during pci scan: Operation not permitted [mga] Error occurred during pci scan: Operation not permitted [mga] Error occurred during pci scan: Operation not permitted [nvidia_vid] Error occurred during pci scan: Operation not permitted [pm3] Error occurred during pci scan: Operation not permitted [radeon] Error occurred during pci scan: Operation not permitted [rage128] Error occurred during pci scan: Operation not permitted [s3_vid] Error occurred during pci scan: Operation not permitted [SiS] Error occurred during pci scan: Operation not permitted [unichrome] Error occurred during pci scan: Operation not permitted [VO_SUB_VIDIX] Couldn't find working VIDIX driver. ========================================================================== Opening video decoder: [ffmpeg] FFmpeg's libavcodec codec family libavcodec version 55.0.100 (internal) Selected video codec: [ffh264] vfm: ffmpeg (FFmpeg H.264) ========================================================================== ========================================================================== Opening audio decoder: [ffmpeg] FFmpeg/libavcodec audio decoders AUDIO: 44100 Hz, 2 ch, floatle, 0.0 kbit/0.00% (ratio: 0->352800) Selected audio codec: [ffaac] afm: ffmpeg (FFmpeg AAC (MPEG-2/MPEG-4 Audio)) ========================================================================== [AO OSS] audio_setup: Can't open audio device /dev/dsp: No such file or directory DVB card number must be between 1 and 4 AO: [null] 44100Hz 2ch floatle (4 bytes per sample) Starting playback... Movie-Aspect is 1.78:1 - prescaling to correct movie aspect. VO: [null] 848x480 = 854x480 Planar YV12 A: 4.7 V: 4.7 A-V: 0.002 ct: 0.083 0/ 0 22% 0% 0.5% 0 0 MPlayer interrupted by signal 2 in module: sleep_timer A: 4.7 V: 4.7 A-V: 0.001 ct: 0.083 0/ 0 21% 0% 0.5% 0 0 Exiting... (Quit)

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• OUM is Flexible and Scalable

  - by user535886

  Flexible and Scalable Traditionally, projects have been focused on satisfying the contents of a requirements document or rigorously conforming to an existing set of work products. Often, especially where iterative and incremental techniques have not been employed, these requirements may be inaccurate, the previous deliverables may be flawed, or the business needs may have changed since the start of the project. Fitness for business purpose, derived from the Dynamic Systems Development Method (DSDM) framework, refers to the focus of delivering necessary functionality within a required timebox. The solution can be more rigorously engineered later, if such an approach is acceptable. Our collective experience shows that applying fit-for-purpose criteria, rather than tight adherence to requirements specifications, results in an information system that more closely meets the needs of the business. In OUM, this principle is extended to refer to the execution of the method processes themselves. Project managers and practitioners are encouraged to scale OUM to be fit-for-purpose for a given situation. It is rarely appropriate to execute every activity within OUM. OUM provides guidance for determining the core set of activities to be executed, the level of detail targeted in those activities and their associated tasks, and the frequency and type of end user deliverables. The project workplan should be developed from this core. The plan should then be scaled up, rather than tailored down, to the level of discipline appropriate to the identified risks and requirements. Even at the task level, models and work products should be completed only to the level of detail required for them to be fit-for-purpose within the current iteration or, at the project level, to suit the business needs of the enterprise and to meet the contractual obligations that govern the project. OUM provides well defined templates for many of its tasks. Use of these templates is optional as determined by the context of the project. Work products can easily be a model in a repository, a prototype, a checklist, a set of application code, or, in situations where a high degree of agility is warranted, simply the tacit knowledge contained in the brain of an analyst or practitioner. For further reading on agility, see Balancing Agility and Discipline: A guide fro the Perplexed.

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• Dynamically loading chef recipies from URLs

  - by andy

  I'm deploying a web app on AWS. I intend to use chef to build AMIs which I'll then put into production. I want to have Chef monitor a URL stored in simpleDB. The URL would point to a tarball in S3. There would be different URLs, one for a config tarball, one for a code tarball. When I update the URL in simpleDB, I want chef to spot this and pull in and apply the configs/deploy the code. Is this possible? Has anything like this been done before or would I need to roll my own code? I think Chef can monitor URLs, but how would be the best way of getting it to load that URL from simpleDB?

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• prevent search engines indexing depending on domain

  - by Javier

  We have a dedicated server with a hosting company with a couple of dozens of webs in it. It happens that the nameservers (EG: ns1.domain.com, ns2.domain.com) ip's are coincident with some client webs, let's say webclient1.com and webclient2.com Problem is that for a certain searches in google, some results are showing up like ns1.domain.com/result instead of webclient1.com/result which is pretty wrong and annoying for our clients. Actually if you type in the browser ns1.domain.com or ns2.domain.com it will load some pageclients instead. Is there any way to prevent google to track those results only in case the robots are coming to check ns domains? It may be not correct to ask this as well, but why is it happening? is it a result of a bad server configuration? I'm pretty new on these matters, so thank you in advance for any help!

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• How do I create an ISO image from a directory structure on CentOS?

  - by tom smith

  I'm trying to figure out the exact mkisofs cmd to create the ISO with the following directory and file structure. I've tried different commands, but when I mount the ISO that is created the directory tree has not been reproduced. The initial directory tree is: master.iso:: mount -o loop /apps/vmware/master.iso /mnt/vmtest ls /mnt/vmtest isolinux ks.cfg upgra32 upgra64 upgrade.sh ls /mnt/vmtest/isolinux boot.cat initrd.img isolinux.bin isolinux.cfg vmlinuz I've used different variations of the following mkisofs command without success: mkisofs -o '/foo/test.iso' -b 'isolinux.bin' -c 'boot.cat' -no-emul-boot -boot-load-size 4 -boot-info-table 'isolinux' How do I make an ISO that captures a directory's exact structure?

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• Nginx Static Content Server Maxing Out?

  - by Harry

  I use nginx to serve the static content for a decently busy website of mine. I have the logging disabled, and 4 worker processes enabled with 5,000 connections per worker (which should yield a max connection limit of 20,000. The server is only operating at about 10% CPU usage and 50% ram, but it's very laggy, and sometimes nginx is so slow to respond to the requests, it times out. For a small number of connections, it's fine, but once any load starts occurring (~2,500 connections), it backs up and bogs down. Is there any other bottlenecks or limits that I might be hitting? This is a FreeBSD server, and all the static files are located locally (not NFS). The NIC is an unmetered gigabit, and it's only using around 75 megabit. Any insight would be appreciated. Thanks.

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• How to create an Orthographic display in OpenGL (ES) that handles different screen sizes and orientations?

  - by Piku

  I'm trying to create an iPad/iPhone game using GLES2.0 that contains a 3D scene with a heads-up-display/GUI overlaid on the top. However, this problem would also apply if I were to port my game to a computer and run the game in a resizable window, or allow the user to change screen resolutions... When trying to make the 2D GUI/HUD work I've made the assumption that all I'm really doing is drawing a load of 2D textured 'quads' on the screen and am trying to treat the orthographic projection as an old-style 2D display with 0,0 in the upper left and screenWidth,ScreenHeight in the lower right. This causes me all sorts of confusion when I rotate my ipad into Landscape mode since I can't work out what to put into my projection and modelview matrices to turn everything around the right way. It also gets messy if I want to support the iPad's large screen, an iPhone or a Retina display since I have to then draw three sets of textures for everything and work out which ones to use. Should I be trying to map the 2D OpenGL co-ords 1:1 with the screen? While typing out this question it occurs to me that I could keep my origin in the centre, still running -1/+1 along the axes. This would let me scale my 2D content appropriately on the different screen sizes, but wouldn't I end up with the textures being scaled and possibly losing quality? I'm using OpenGLES 2.0 and have a matrix library that has equivalents to the GLES1.1 glOrthof() and glFrustrum() calls.

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• How to upgrade a single instance's size without downtime

  - by Justin Meltzer

  I'm afraid there may not be a way to do this since we're not load balancing, but I'd like to know if there is any way to upgrade an EC2 EBS backed instance to a larger size without downtime. First of all, we have everything on one instance: both our app and our database (mongodb). This is along the lines i'm thinking: I know you can create snapshots of your EBS and an AMI of your instance. We already have an AMI and we create hourly snapshots. If I spin up a new separate instance of a larger size and then implement (not sure what the right term is here) the snapshots so that our database is up to date, then I could switch the A record of our domain from the old ip address to the new one. However, I'm afraid that after copying over the data from the snapshot, by the time it takes to change the A record and have that change propagate, the data could potentially be stale. Is there a way to prevent this, and is there a better way to do this than I am suggesting?

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• scary islamic messages on mouse in libreoffice - a virus?

  - by yuvi

  This is weird. Today I opened an excel file with libre office. Suddenly I saw the mouse changed color, and stuck to it was a message in Arabic, which changed every second in a loop. I can actually read Arabic so I immediatly recognized it as Islamic messages praising Allah (including the Takbir). Here's a screenshot: At first I thought this was something with the file, but then I saw that this happens with any libre office program (but only libre-office programs), and even when they're open, it only changes the mouse when it's hovering over the libre program, and goes back to normal anywhere else. Also, re-installing did not help. I tried running software updater - but I got an error where it couldn't load some steam repositories, but that seems like a coincidence: Failed to fetch http://repo.steampowered.com/steam/dists/precise/steam/i18n/Translation-en_US Failed to fetch http://repo.steampowered.com/steam/dists/precise/steam/i18n/Translation-en Here's another hint - I tried taking several screenshots of several messages, but they all ended up showing the same message (the one above). Hopefully that means anything. I should note I haven't installed anything fishy lately, and I hardly ever use libre office at all (I prefer Google Drive whenever I need to work with documents), so I'm really unsure as to how this happened. Anyway, this is scary. Any help would be greatly appreciated!

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• How do you manage large web farms?

  - by Andrew Katz

  I have a quickly growing web farm running IIS 7 (30+ servers). All servers are identical copies of each other and all servers are physical. We update the software about once a month, and in the current process, we follow the following steps: Disable server from pool on F5 load balancer. Disable HTTP Keep-alives in IIS so connections drop quickly. Change default directory of website to new folder containing new binaries. Test server Enable HTTP Keep-alives. Enable server in F5 pool. Move to server 2 Microsoft used to have Application Center which was abandoned a while ago. They have made a second attempt with the Web Farm Framework, but this adds as much QA time testing the release package as it saves in the deployment. Has anyone seen a commercial off the shelf application that is tailored for managing and deploying to large web farms? Thanks!

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• Copying photos from camera stalls - how to track down issue?

  - by Hamish Downer

  When I copy files from my camera (connected via USB) to the SSD in my laptop a few files get copied and then the copy stalls. I'm not sure why, any ideas or things to investigate appreciated, or bug reports to go and look at. I have read this answer - the camera (Canon 40D in case that matters) mounts fine using gvfs. I can see the photos in Nautilus, or in the terminal (in /run/user/username/gvfs/... ) and I can copy a few photos, but not many. Using the terminal or Nautilus the process hangs until the camera goes to sleep. Digikam fails to copy any at all, as does Rapid Photo Downloader. Shotwell did manage it in the end, but that is very much a work around for me. I have disabled thumbnail generation by nautilus. Load average stays about 1 while this is happening, while CPU usage is half idle, half wait (and a little user/sys for other programs). None of the programs at the top of the cpu list in top are related to copying photos. There is not much in the logs - from /var/log/syslog Dec 2 16:20:52 mishtop dbus[945]: [system] Activating service name='org.freedesktop.UDisks' (using servicehelper) Dec 2 16:20:52 mishtop dbus[945]: [system] Successfully activated service 'org.freedesktop.UDisks' Dec 2 16:21:24 mishtop kernel: [ 2297.180130] usb 2-2: new high-speed USB device number 4 using ehci_hcd Dec 2 16:21:24 mishtop kernel: [ 2297.314272] usb 2-2: New USB device found, idVendor=04a9, idProduct=3146 Dec 2 16:21:24 mishtop kernel: [ 2297.314278] usb 2-2: New USB device strings: Mfr=1, Product=2, SerialNumber=0 Dec 2 16:21:24 mishtop kernel: [ 2297.314283] usb 2-2: Product: Canon Digital Camera Dec 2 16:21:24 mishtop kernel: [ 2297.314287] usb 2-2: Manufacturer: Canon Inc. Dec 2 16:21:24 mishtop mtp-probe: checking bus 2, device 4: "/sys/devices/pci0000:00/0000:00:1d.7/usb2/2-2" Dec 2 16:21:24 mishtop mtp-probe: bus: 2, device: 4 was not an MTP device This problem has only started recently and I've had all the hardware for ages. I have also recently upgraded to 12.10, though I'm not sure if the problem started when I upgraded or after the upgrade. I also note this similar question but it is currently unanswered and I'm providing more detail

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• Best Configuration for Performance - ffmpeg streaming / mp4 /flv

  - by Sam Alex

  I have some mpeg video files and a web page. A visitor comes to that web page and according to the selected options, a php script calls ffmpeg and combines the different mpeg files and then converts it to a mp4 file. That mp4 file is then shown to the visitor using flowplayer. The MP4 creation takes some time and flowplayer takes some time to load the file. What do you think is the best way to accomplish this task ? Should i go for streaming server ? I need to reduce the time taken for conversion. Will converting to FLV be faster ?

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• Multi-Page PDF Banner/Poster from PDF

  - by Tim Lytle

  I'm looking for a utility that will take one large sized PDF, and split it into smaller PDFs for banner/poster printing. Looking for a linux or multi-platform solution. More Background My goal is to take an Inkscape document and generate a PDF, then print it on a printer that doesn't do banner/poster printing automatically - so if there's a better solution, I'd be happy to hear that as well. I've found exporting as a PNG both takes a while, and sometimes blends are not preserved. Printing as PDF (Ubuntu print-to-file) seems to work well. I've found utilities that can take large images formats and generate multipage PDFs, but not PDF to PDF.

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• Strategies for managUse of types in Python

  - by dave

  I'm a long time programmer in C# but have been coding in Python for the past year. One of the big hurdles for me was the lack of type definitions for variables and parameters. Whereas I totally get the idea of duck typing, I do find it frustrating that I can't tell the type of a variable just by looking at it. This is an issue when you look at someone else's code where they've used ambiguous names for method parameters (see edit below). In a few cases, I've added asserts to ensure parameters comply with an expected type but this goes against the whole duck typing thing. On some methods, I'll document the expected type of parameters (eg: list of user objects), but even this seems to go against the idea of just using an object and let the runtime deal with exceptions. What strategies do you use to avoid typing problems in Python? Edit: Example of the parameter naming issues: If our code base we have a task object (ORM object) and a task_obj object (higher level object that embeds a task). Needless to say, many methods accept a parameter named 'task'. The method might expect a task or a task_obj or some other construct such as a dictionary of task properties - it is not clear. It is them up to be to look at how that parameter is used in order to work out what the method expects.

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• What is the best way to track / record the current programming project you work on? [duplicate]

  - by user2424160

  This question already has an answer here: Methodology for Documenting Existing Code Base 6 answers When do you start documenting the code? 13 answers Where should a programmer explain the extended logic behind the code? 5 answers I have been in this problem for long time and I want to know how it's done in real / big companies project? Suppose I have the project to build a website. Now I divide the project into sub tasks and do it. But you know that suppose I have task1 in hand like export the page to pdf. Now I spend 3 days to do that , came across various problems, many Stack Overflow questions and in the end I solve it. Now 4 months after someone told me that there is some error in the code. Now by that I completely forgot about (60%) of how I did it and why I do this way. I document the code but I can't write the whole story of that in the code. Then I have to spend much time on code to find what was the problem so that I added this line etc. I want to know that is there any way that i can log steps in completing the project. So that I can see how I end up with code, what errors I got, what questions I asked on SO and etc. How people do it in real time? Which software to use? I know in our project management software called JIRA we have tasks but that does not cover what steps I took to solve that tasks. What is the best way so that when I look back at my 2 year old project, I know how I solve particular task?

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• Collapsing Bookmarks

  - by Tim Dexter

  I said I would tackle documenting some of the new features in the 10.1.3.4.1 roll up patch I mentioned last week. With the patch you can now set the default state of bookmarks (if you create them) in your PDF outputs. If your users prefer to see them all collapsed to the base level or may be collapsed to the second level to ease navigation; whatever they need. Its another opportunity for you to look like a star! You of course need to start with a table of contents; then add the convert|copy to bookmarks command. You can then add the new collapse command to set the appropriate level in the bookmarks. <?copy-to-bookmark:?> <?collapse-bookmark:show;2?> <<< Table of Contents >>> <?end convert-to-bookmark?> The command allows you to expand or collapse the bookmarks as you need. Of course you will know how many levels you will have in the final output document. The command takes the form: <?collapse-bookmark:show|hide;level int?> Some examples <?collapse-bookmark:hide;1?> <?collapse-bookmark:hide;2?> <?collapse-bookmark:hide;3?> Sample template and data here. Dont forget you need that 10.1.3.4.1 roll up!

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• Personalized Pricing

  - by David Dorf

  In past postings I've spent a fair amount of time talking about targeted promotions.  Using a complete view of the customer that includes purchase history, location history, and psychographics gleaned from social media, we can select the offer with the greatest chance of redemption.  This is done to influence shopping behavior, which might be introducing the consumer to a new product line, increasing their basket size, increasing frequency of purchases, etc. Safeway seems to be taking a slightly different approach with their personalized pricing.  In additional to offering electronic coupons and club card offers, they are also providing a personalized price for certain items based on purchase history.  So when Sally want to shop at Safeway, she first checks the "Just for U" website for three types of deals.  She starts by selecting manufacturer coupons to load into her loyalty card, then she checks the Club Card for offers like "buy one get one free." The third step is the interesting one.  Safeway will set a particular lower price for Sally good for 90 days on items she buys often.  Clearly this isn't enforcing a new behavior but rather instilling loyalty.  I would love to know exactly how they are determining the personalized price.  Of course bargain hunters can still stack the three offers so they can, for example, get their $4.99 Oatmeal for $0.72. I like this particular question and answer from their website's FAQ: My offers are not that great. Can I tell you what offers I need? That's a good idea. That functionality is not currently available, but we appreciate your input and are constantly improving our just for U program. Stay tuned for exciting enhancements! I suppose if Safeway is tracking all the purchases, they can easily determine whether the customer if profitable.  As long as the customer stays profitable, why not let them determine a few offers themselves?  Food for thought.

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