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• No HDMI Audio with GeForce 9600GT and nForce board

  - by Bobby

  I've been trying to get HDMI with sound working for the last few days, and I'm a little bit out of ideas. (I've verified that the hardware/Setup works via Windows.) aplay does not list my HDMI device: $ aplay -l **** List of PLAYBACK Hardware Devices **** card 0: NVidia [HDA NVidia], device 0: ALC662 rev1 Analog [ALC662 rev1 Analog] Subdevices: 1/1 Subdevice #0: subdevice #0 card 0: NVidia [HDA NVidia], device 1: ALC662 rev1 Digital [ALC662 rev1 Digital] Subdevices: 1/1 Subdevice #0: subdevice #0 I've already compiled the alsa drivers (1.0.24) from a snapshot (with --with-oss=no) and added the line options snd-hda-intel model=auto # Tried 3stack-dig and 6stack-dig too to /etc/modprobe.d/alsa-base.conf. Still, the device does not show up. If it is important, the HDMI TV is at the moment not configured to be part of the X session (I've tried that to, at least with X restart, and it didn't change anything). What did I miss? $ lspci 00:00.0 Host bridge: nVidia Corporation Device 07c3 (rev a2) 00:00.1 RAM memory: nVidia Corporation nForce 630i memory controller (rev a2) 00:01.0 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.1 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.2 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.3 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.4 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.5 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:01.6 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:02.0 RAM memory: nVidia Corporation nForce 630i memory controller (rev a1) 00:03.0 ISA bridge: nVidia Corporation MCP73 LPC Bridge (rev a2) 00:03.1 SMBus: nVidia Corporation MCP73 SMBus (rev a1) 00:03.2 RAM memory: nVidia Corporation MCP73 Memory Controller (rev a1) 00:03.4 RAM memory: nVidia Corporation MCP73 Memory Controller (rev a1) 00:04.0 USB Controller: nVidia Corporation GeForce 7100/nForce 630i USB (rev a1) 00:04.1 USB Controller: nVidia Corporation MCP73 [nForce 630i] USB 2.0 Controller (EHCI) (rev a1) 00:08.0 IDE interface: nVidia Corporation MCP73 IDE (rev a1) 00:09.0 Audio device: nVidia Corporation MCP73 High Definition Audio (rev a1) 00:0a.0 PCI bridge: nVidia Corporation MCP73 PCI Express bridge (rev a1) 00:0b.0 PCI bridge: nVidia Corporation MCP73 PCI Express bridge (rev a1) 00:0c.0 PCI bridge: nVidia Corporation MCP73 PCI Express bridge (rev a1) 00:0d.0 PCI bridge: nVidia Corporation MCP73 PCI Express bridge (rev a1) 00:0e.0 IDE interface: nVidia Corporation MCP73 IDE (rev a2) 00:0f.0 Ethernet controller: nVidia Corporation MCP73 Ethernet (rev a2) 02:00.0 VGA compatible controller: nVidia Corporation G94 [GeForce 9600 GT] (rev a1)   $ aplay -L default pulse Playback/recording through the PulseAudio sound server front:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog Front speakers surround40:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog 4.0 Surround output to Front and Rear speakers surround41:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog 4.1 Surround output to Front, Rear and Subwoofer speakers surround50:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog 5.0 Surround output to Front, Center and Rear speakers surround51:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog 5.1 Surround output to Front, Center, Rear and Subwoofer speakers surround71:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog 7.1 Surround output to Front, Center, Side, Rear and Woofer speakers iec958:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Digital IEC958 (S/PDIF) Digital Audio Output dmix:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog Direct sample mixing device dmix:CARD=NVidia,DEV=1 HDA NVidia, ALC662 rev1 Digital Direct sample mixing device dsnoop:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog Direct sample snooping device dsnoop:CARD=NVidia,DEV=1 HDA NVidia, ALC662 rev1 Digital Direct sample snooping device hw:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog Direct hardware device without any conversions hw:CARD=NVidia,DEV=1 HDA NVidia, ALC662 rev1 Digital Direct hardware device without any conversions plughw:CARD=NVidia,DEV=0 HDA NVidia, ALC662 rev1 Analog Hardware device with all software conversions plughw:CARD=NVidia,DEV=1 HDA NVidia, ALC662 rev1 Digital Hardware device with all software conversions

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• Social Media Talk: Facebook, Really?? How Has It Become This Popular??

  - by david.talamelli

  If you have read some of my previous posts over the past few years either here or on my personal blog David's Journal on Tap you will know I am a Social Media enthusiast. I use various social media sites everday in both my work and personal life. I was surprised to read today on Mashable.com that Facebook now Commands 41% of Social Media Trafic. When I think of the Social Media sites I use most, the sites that jump into my mind first are LinkedIn, Blogging and Twitter. I do use Facebook in both work and in my personal life but on the list of sites I use it probably ranks closer to the bottom of the list rather than the top. I know Facebook is engrained in everything these days - but really I am not a huge Facebook fan - and I am finding that over the past 3-6 months my interest in Facebook is going down rather than up. From a work perspective - SM sites let me connect with candidates and communities and they help me talk about the things that I am doing here at Oracle. From a personal perspective SM sites let me keep in touch with friends and family both here and overseas in a really simple and easy way. Sites like LinkedIn give me a great way to proactively talk to both active and passive candidates. Twitter is fantastic to keep in touch with industry trends and keep up to date on the latest trending topics as well as follow conversations about whatever keyword you want to follow. Blogging lets me share my thoughts and ideas with others and while FB does have some great benefits I don't think the benefits outweigh the negatives of using FB. I use TweetDeck to keep track of my twitter feeds, the latest LinkedIn updates and Facebook updates. Tweetdeck is a great tool as it consolidates these 3 SM sites for me and I can quickly scan to see the latest news on any of them. From what I have seen from Facebook it looks like 70%-80% of people are using FB to grow their farm on farmville, start a mafia war on mafiawars or read their horoscope, check their love percentage, etc...... In between all these "updates" every now and again you do see a real update from someone who actually has something to say but there is so much "white noise" on FB from all the games and apps that is hard to see the real messages from all the 'games' information. I don't like having to scroll through what seems likes pages of farmville updates only to get one real piece of information. For me this is where FB's value really drops off. While I use SM everyday I try to use SM effectively. Sifting through so much noise is not effective and really I am not all that interested in Farmville, MafiaWars or any similar game/app. But what about Groups and Facebook Ads?? Groups are ok, but I am not sure I would call them SM game changers - yes there is a group for everything out there, but a group whether it is on FB or not is only as good as the community that supports and participates in it. Many of the Groups on FB (and elsewhere) are set up and never used or promoted by the moderator. I have heard that FB ads do have an impact, and I have not really looked at them - the question of cost jumps and return on investment comes to my mind though. FB does have some benefits, it is a great way to keep in touch with people and a great way to talk to others. I think it would have been interesting to see a different statistic measuring how effective that 41% of Social Media Traffic via FB really is or is it just a case of more people jumping online to play games. To me FB does not equal SM effectiveness, at the moment it is a tool that I sometimes need to use as opposed to want to use. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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• What is Agile Modeling and why do I need it?

  What is Agile Modeling and why do I need it? Agile Modeling is an add-on to existing agile methodologies like Extreme programming (XP) and Rational Unified Process (RUP). Agile Modeling enables developers to develop a customized software development process that actually meets their current development needs and is flexible enough to adjust in the future. According to Scott Ambler, Agile Modeling consists of five core values that enable this methodology to be effective and light weight Agile Modeling Core Values: Communication Simplicity Feedback Courage Humility Communication is a key component to any successful project. Open communication between stakeholder and the development team is essential when developing new applications or maintaining legacy systems. Agile models promote communication amongst software development teams and stakeholders. Furthermore, Agile Models provide a common understanding of an application for members of a software development team allowing them to have a universal common point of reference. The use of simplicity in Agile Models enables the exploration of new ideas and concepts through the use of basic diagrams instead of investing the time in writing tens or hundreds of lines of code. Feedback in regards to application development is essential. Feedback allows a development team to confirm that the development path is on track. Agile Models allow for quick feedback from shareholders because minimal to no technical expertise is required to understand basic models. Courage is important because you need to make important decisions and be able to change direction by either discarding or refactoring your work when some of your decisions prove inadequate, according to Scott Ambler. As a member of a development team, we must admit that we do not know everything even though some of us think we do. This is where humility comes in to play. Everyone is a knowledge expert in their own specific domain. If you need help with your finances then you would consult an accountant. If you have a problem or are in need of help with a topic why would someone not consult with a subject expert? An effective approach is to assume that everyone involved with your project has equal value and therefore should be treated with respect. Agile Model Characteristics: Purposeful Understandable Sufficiently Accurate Sufficiently Consistent Sufficiently Detailed Provide Positive Value Simple as Possible Just Fulfill Basic Requirements According to Scott Ambler, Agile models are the most effective possible because the time that is invested in the model is just enough effort to complete the job. Furthermore, if a model isn’t good enough yet then additional effort can be invested to get more value out of the model. However if a model is good enough, for the current needs, or surpass the current needs, then any additional work done on the model would be a waste. It is important to remember that good enough is in the eye of the beholder, so this can be tough. In order for Agile Models to work effectively Active Stakeholder need to participation in the modeling process. Finally it is also very important to model with others, this allows for additionally input ensuring that all the shareholders needs are reflected in the models. How can Agile Models be incorporated in to our projects? Agile Models can be incorporated in to our project during the requirement gathering and design phases. As requirements are gathered the models should be updated to incorporate the new project details as they are defined and updated. Additionally, the Agile Models created during the requirement phase can be the bases for the models created during the design phase.  It is important to only add to the model when the changes fit within the agile model characteristics and they do not over complicate the design.

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• 11 Types of Developers

  - by Lee Brandt

  Jack Dawson Jack Dawson is the homeless drifter in Titanic. At one point in the movie he says, “I figure life’s a gift, and I don’t intend on wasting it.” He is happy to wander wherever life takes him. He works himself from place to place, making just enough money to make it to his next adventure. The “Jack Dawson” developer clings on to any new technology as the ‘next big thing’, and will find ways to shoe-horn it in to places where it is not a fit. He is very appealing to the other developers because they want to try the newest techniques and tools too, He will only stay until the new technology either bores him or becomes problematic. Jack will also be hard to find once the technology has been implemented, because he will be on to the next shiny thing. However, having a Jack Dawson on your team can be beneficial. Jack can be a great ally when attempting to convince a stodgy, corporate entity to upgrade. Jack usually has an encyclopedic recall of all the new features of the technology upgrade and is more than happy to interject them in any conversation. Tom Smykowski Tom is the neurotic employee in Office Space, and is deathly afraid of being fired. He will do only what is necessary to keep the status quo. He believes as long as nothing changes, his job is safe. He will scoff at anything new and be the naysayer during any change initiative. Tom can be useful in off-setting Jack Dawson. Jack will constantly be pushing for change and Tom will constantly be fighting it. When you see that Jack is getting kind of bored with a new technology and Tom has finally stopped wetting himself at the mere mention of it, then it is probably the sweet spot of beginning to implement that new technology (providing it is the right tool for the job). Ray Consella Ray is the guy who built the Field of Dreams. He took a risk. Sometimes he screwed it up, but he knew he didn’t want to end up regretting not attempting it. He constantly doubted himself, but he knew he had to keep going. Granted, he was doing what the voices in his head were telling him to do, but my point is he was driven to do something that most people considered crazy. Even when his friends, his wife and even he told himself he was crazy, somewhere inside himself, he knew it was the right thing to do. These are the innovators. These are the Bill Gates and Steve Jobs of the world. The take risks, they fail, they learn and the get better. Obviously, this kind of person thrives in start-ups and smaller companies, but that is due to their natural aversion to bureaucracy. They want to see their ideas put into motion quickly, and withdrawn quickly if it doesn’t work. Short feedback cycles are essential to Ray. He wants to know if his idea is working or not. He wants to modify or reverse his idea if it is not working or makes things worse. These are the agilistas. May I always be one.

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• Free SQL Server training? Now you’re talking.

  - by Fatherjack

  SQL Server user groups are everywhere, literally all over the globe there are SQL Server professionals meeting on a regular basis, sharing ideas, solving problems, learning about how to do new stuff and new ways to do old stuff and it’s all for free. I don’t have detailed figures but of all the SQL Server professionals there are only a small number of them attend these user groups. Those people are the people that are taking the time and making then effort to make themselves better at their chosen trade, more employable and having a good time. For free. I don’t know why but there are many people that don’t seem to want to be the best they can be. Some of you enlightened people that do already attend could be doing more though. Have you ever spoken at  your group? Not just in the break while you have a mouthful of pizza and a drink in your hand but had the attention of the whole group listen to you speak. It doesn’t need to be a full hour, it doesn’t need to be some obscure deeply technical demonstration of SQL Server internals, just a few minutes on something that you do that might help other people with their daily work. A neat process that helps you get from Problem A to Solution B. There is no need to get concerned that becoming a speaker means that you suddenly have to know more than anyone else in the room. This is you talking about something that you experienced. What you did, what you would repeat, what you might do differently next time. No one in the audience can pick you up on a technicality. If someone comes out with a great idea that you hadn’t thought of, say “That’s a great idea, I didn’t think of that while we had the problem on our hands. I’ll try to remember that for next time”. If someone is looking to show you up for picking the wrong decision (and this, in my experience, is very uncommon indeed) then you simply give a reply like “Well, at the time we chose that option. Perhaps another time then we would tackle things differently but we were happy with how our solution worked”. It’s sharing things like this that makes user groups have a real value, talking about how you coped with or averted a disaster, a handy little section of code or using a tool in a particular way that you take for granted that might, just might, be something that other people haven’t thought of that solves a problem or saves some time for them. At the next meeting you might get the same benefit from a different person and so it goes on. As individuals benefits so the community benefits. For free. Things I encourage you to do; If you are a chapter or user group leader; encourage someone from your group who has never spoken before to start speaking. If you are a chapter or user group attendee that hasn’t spoken before; speak for at least 5 minutes on something related to SQL Server at any group meeting. If you don’t currently attend a user group; please go along to you nearest one when they are meeting next and invest in yourself and your future. UK user group details are here: http://sqlsouthwest.co.uk/national_ug.htm , PASS chapters outside the UK are found via http://www.sqlpass.org/PASSChapters/LocalChapters.aspx. If you are unsure of how you might achieve any of these things then get in touch with me*, I’ll give you specific advice on getting started on any of the above points and help you prove to yourself what you are capable of. SQL Community – be part of it and make it better. Let me know how you get on in the comments.

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• Home Energy Management & Automation with Windows Phone 7

  A number of people at Clarity are personally interested in home energy conservation and home automation. We feel that a mobile device is a great fit for bringing this idea to fruition. While this project is merely a concept and not directly associated with Microsofts Hohm web service, it provides a great model for communicating the concept. I wanted to take the idea a step further and combine saving energy in your home with the ability to track water usage and control your home devices. I designed an application that focuses on total home control and not just energy usage. Application Overview By monitoring home consumption in real time and with yearly projections users can pinpoint vampire devices, times of high or low consumption, and wasteful patterns of energy use. Energy usage meters indicate total current consumption as well as individual device consumption. Users can then use the information to take action, make adjustments, and change their consumption behaviors. The app can be used to automate certain systems like lighting, temperature, or alarms. Other features can be turned on an off at the touch of a toggle switch on your phone, away from home. Forget to turn off the TV or shut the garage door? No problem, you can do it from your phone. Through settings you can enable and disable features of the phone that apply to your home making it a completely customized and convenient experience. To be clear, this equates to more security, big environmental impact, and even bigger savings.   Design and User Interface  Since this panorama application is designed for win phone 7 devices, it complies with the UI Design and Interaction Guide for wp7. I developed the frame and page hierarchy from existing examples. The interface takes advantage of the interactive nature of touch screens with slider controls, pivot control views, and toggle switches to turn on and off devices (not shown in mockup). I followed recommendations for text based elements and adapted the tile notifications to display the most recent user activity. For example, the mockup indicates upon launching the app that the last thing you did was program the thermostat. This model is great for quick launching common user actions. One last design feature to point out is the technical reasons for supplying both light and dark themes for the app. Since this application is targeting energy consumption it only makes sense to consider the effect of the apps background color or image on the phones energy use. When displaying darker colors like black the OLED display may use less power, extending battery life. Other Considerations For now I left out options of wind and solar powered energy options because they are not available to everyone. Renewable energy sources and new technologies associated with them are definitely ideas to keep in mind for a next iteration. Another idea to explore for such an application would be to include a savings model similar to mint.com. In addition to general energy-saving recommendations the application could recommend customized ways to save based on your current utility providers and available options in your area. If your television or refrigerator is guilty of sucking a lot of energy then you may see recommendations for energy star products that could save you even more money! Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Book Reviews: Art of Community and Eyetracking Web Usability

  - by ultan o'broin

  Holidays time offers a chance to catch up on some user experience and user assistance related material. So, two short book reviews (which I considered using my new Tumblr blog for. More about that another time) coming up. The Art of Community by Jono Bacon Excellent starting point for anyone wanting to get going in the community software (FLOSS, for example) space or understand how to set up, manage, and leverage the collective intelligence of communities for whatever ends. The book is a little too long in my opinion, and of course, usage of what Jono is recommending needs to be nuanced and adapted for enterprise applications space (hardly surprising there is a lot about Ubuntu, Lug Radio, and so on given Jono's interests). Shame there wasn't more information on international, non-English community considerations too. Still, some great ideas and insight into setting up and managing communities that I will leverage (watch out for the results on this blog, later in 2011). One section, on collaborative writing really jumped out. It reinforced the whole idea that to successful community initiatives are based on instigators knowing what makes the community tick in the first place. How about this for insight into user profiles for people who write community user assistance (OK then, "doc") and what tools they might use (in this case, we're talking about Jokosher): "Most people who write documentation for open source software projects would fall into the category of power user. They are technology enthusiasts who are not interested in the super-technical avenues of programming, but want to help out. Many of these people have good writing skills and a good knowledge of using the software, so the documentation fit is natural. With Jokosher we wanted to acknowledge this profile of user. As such, instead of focussing on complex text processing tools, we encouraged our documentation contributors to use a wiki." The book is available for free here, and well as being available from usual sources. Eyetracking Web Usability by Jakob Nielsen and Kara Prentice Another fine book by established experts. I have some field experience of eyetracking studies myself --in the user assistance for enterprise applications space--though Jakob and Kara concentrate on websites for their research here. I would caution how much about websites transfers easily to the applications space, especially enterprise applications, as claimed in the book too. However, Jakob and Kara do make the case very well that understanding design goals (for example, productivity improvement in the case of applications) and the context of the software use is critical. Executing a study using eyetracking technology requires that you know what you want to test, can set up realistic tasks for testing by representative testers, and then analyze the results. Be precise, as lots of data will be generated (I think the authors underplay the effort in analyzing data too). What I found disappointing was the lack of emphasis on eyetracking as only part of the usability solution. It's really for fine-tuning designs in my opinion, and should be used after other design reviews. I also wasn't that crazy about the level of disengagement between the qualitative and quantitative side of this kind of testing that the book indicated. I think it is useful to have testers verbalize their thoughts and for test engineers to prompt, intervene, or guide as necessary. More on cultural or international aspects to usability testing might have been included too (websites are available to everyone). To conclude, I enjoyed the book, took on board some key takeaways about methodologies and found the recommendations sensible and easy to follow (for example about Forms layouts). Applying enterprise applications requirements such as those relating to user profiles, design goals, and overall context of use in conjunction with what's in this book would be the way to go here. It also made me think of how interesting it would be to compare eyetracking findings between website and enterprise applications usage.

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• Footer not stretching 100% when horizontally scrolled

  - by Dan

  I have a footer which is set to 100% width, but if i size the window smaller so a horizontal scrollbar appears, using the scrollbar shows whitespace to the right of the footer ... its not spanned 100% of the page, just the viewport. <!doctype html> <html lang="en" class="no-js"> <head> <title>test</title> <meta charset="utf-8"> </head> <body> <div id="container" style="width:100%"> <div id="body" style="width:1200px;"> <!-- Body start --> <h1>Main content area</h1> <p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.</p> <p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.</p> <p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.</p> <!-- Body end --> </div> <div id="footer" style="width:100%; background-color:green;"> <!-- Footer start --> <p><b>FOOTER.</b> Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.</p> <!-- Footer end --> </div> </div> </body> </html> Size the browser so horizontal scrollbar appears, and then scroll and you will see the footer background just stops. Any ideas? Or is this site the wrong place for web site design/development .. I did have to read the site description but it still wasnt clear, nor was the meta-discussion? Apologies if its in the wrong place.

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• Using NServiceBus behind a custom web service

  - by Michael Stephenson

  In this post I'd like to talk about an architecture scenario we had recently and how we were able to utilise NServiceBus to help us address this problem. Scenario Cognos is a reporting system used by one of my clients. A while back we developed a web service façade to allow line of business applications to be able to access reports from Cognos to support their various functions. The service was intended to provide access to reports which were quick running reports or pre-generated reports which could be accessed real-time on demand. One of the key aims of the web service was to provide a simple generic interface to allow applications to get any report without needing to worry about the complex .net SDK for Cognos. The web service also supported multi-hop kerberos delegation so that report data could be accesses under the context of the end user. This service was working well for a period of time. The Problem The problem we encountered was that reports were now also required to be available to batch processes. The original design was optimised for low latency so users would enjoy a positive experience, however when the batch processes started to request 250+ concurrent reports over an extended period of time you can begin to imagine the sorts of problems that come into play. The key problems this new scenario caused are: Users may be affected and the latency of on demand reports was significantly slower The Cognos infrastructure was not scaled sufficiently to be able to cope with these long peaks of load From a cost perspective it just isn't feasible to scale the Cognos infrastructure to be able to handle the load when it is only for a couple of hour window each night. We really needed to introduce a second pattern for accessing this service which would support high through-put scenarios. We also had little control over the batch process in terms of being able to throttle its load. We could however make some changes to the way it accessed the reports. The Approach My idea was to introduce a throttling mechanism between the Web Service Façade and Cognos. This would allow the batch processes to push reports requests hard at the web service which we were confident the web service can handle. The web service would then queue these requests and process them behind the scenes and make a call back to the batch application to provide the report once it had been accessed. In terms of technology we had some limitations because we were not able to use WCF or IIS7 where the MSMQ-Activated WCF services could have helped, but we did have MSMQ as an option and I thought NServiceBus could do just the job to help us here. The flow of how this would work was as follows: The batch applications would send a request for a report to the web service The web service uses NServiceBus to send the message to a Queue The NServiceBus Generic Host is running as a windows service with a message handler which subscribes to these messages The message handler gets the message, accesses the report from Cognos The message handler calls back to the original batch application, this is decoupled because the calling application provides a call back url The report gets into the batch application and is processed as normal This approach looks something like the below diagram: The key points are an application wanting to take advantage of the batch driven reports needs to do the following: Implement our call back contract Make a call to the service providing a call back url Provide a correlation ID so it knows how to tie each response back to its request What does NServiceBus offer in this solution So this scenario is not the typical messaging service bus type of solution people implement with NServiceBus, but it did offer the following: Simplified interaction with MSMQ Offered the ability to configure the number of processes working through the queue so we could find a balance between load on Cognos versus the applications end to end processing time NServiceBus offers retries and a way to manage failed messages NServiceBus offers a high availability setup The simple thing is that NServiceBus gave us the platform to build the solution on. We just implemented a message handler which functionally processed a message and we could rely on NServiceBus to do all of the hard work around managing the queues and all of the lower level things that would have took ages to write to any kind of robust level. Conclusion With this approach we were able to deal with a fairly significant performance issue with out too much rework. Hopefully this write up gives people some insight into ideas on how to leverage the excellent NServiceBus framework to help solve integration and high through-put scenarios.

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Inside Red Gate - Exercises in Leanness

  - by simonc

  There's a new movement rumbling around Red Gate Towers - the Lean Startup. At its core is the idea that you don't have to be in a company with single-digit employees to be an entrepreneur; you simply have to (being blunt) not know what you should be doing. Specifically, you accept that you don't know everything you need to know in order to create a useful, successful & profitable product. This is something that Red Gate has had problems with in the past; we've created products that weren't aimed at the correct market, or didn't solve the problem the user had (although they solved the problem we thought the users had, or the problem the users thought they had). As a result, these products weren't as successful as they could have been. The ideas at the core of the Lean Startup help to combat this tendency to build large, well-engineered products that solve the wrong problem. You need to actually test your hypotheses about what the users and the market needs, rather than just running a project based on those untested assumptions. Furthermore, these tests need to be done as fast as possible (on the order of a week) so that, if necessary, you can change the direction of the project without wasting effort going down a dead end. Over time, as more tests are done and more hypotheses are confirmed or refuted, the project moves towards something that solves users' actual problems. However, re-aligning the development teams that operate within Red Gate along these lines does itself have some issues; we've got very good at doing large, monolithic releases, with a feature set decided well in advance. Currently it takes about 2 weeks to do install & release testing before a release; this is clearly not practicable for a team doing weekly, or even daily releases. There's also many infrastructure issues to be solved; in our source control, build system, release mechanism, support pages & documentation, licensing system, update system, and download pages. All these need modifications to allow the fast releases necessary for each experiment. Not only do we have to change our infrastructure, we have to change our mindset. Doing daily releases means each release won't get nearly as much testing as 'standard' releases. As a team, we have to be prepared that there will be releases that have bugs and issues with them; not only do we have to be prepared to change direction with every experiment we do, but we have to be ready to fix any bugs that are reported very quickly as well. The SmartAssembly team is spearheading this move towards leanness within the company, using Feature Usage Reporting (FUR). We think this is a cracking feature that will really help developers learn how people use their products, but we need to confirm this hypothesis. So, over the next few weeks, we'll be running a variety of experiments on SmartAssembly to either confirm or refute our hypotheses concerning how people use SmartAssembly and apply FUR to their own products. In the rest of this series, I'll be documenting how the experiments we perform get on, and our experiences with applying the Lean Startup model to a mature product like SmartAssembly. Cross posted from Simple Talk.

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• Inside Red Gate - Exercises in Leanness

  - by Simon Cooper

  There's a new movement rumbling around Red Gate Towers - the Lean Startup. At its core is the idea that you don't have to be in a company with single-digit employees to be an entrepreneur; you simply have to (being blunt) not know what you should be doing. Specifically, you accept that you don't know everything you need to know in order to create a useful, successful & profitable product. This is something that Red Gate has had problems with in the past; we've created products that weren't aimed at the correct market, or didn't solve the problem the user had (although they solved the problem we thought the users had, or the problem the users thought they had). As a result, these products weren't as successful as they could have been. The ideas at the core of the Lean Startup help to combat this tendency to build large, well-engineered products that solve the wrong problem. You need to actually test your hypotheses about what the users and the market needs, rather than just running a project based on those untested assumptions. Furthermore, these tests need to be done as fast as possible (on the order of a week) so that, if necessary, you can change the direction of the project without wasting effort going down a dead end. Over time, as more tests are done and more hypotheses are confirmed or refuted, the project moves towards something that solves users' actual problems. However, re-aligning the development teams that operate within Red Gate along these lines does itself have some issues; we've got very good at doing large, monolithic releases, with a feature set decided well in advance. Currently it takes about 2 weeks to do install & release testing before a release; this is clearly not practicable for a team doing weekly, or even daily releases. There's also many infrastructure issues to be solved; in our source control, build system, release mechanism, support pages & documentation, licensing system, update system, and download pages. All these need modifications to allow the fast releases necessary for each experiment. Not only do we have to change our infrastructure, we have to change our mindset. Doing daily releases means each release won't get nearly as much testing as 'standard' releases. As a team, we have to be prepared that there will be releases that have bugs and issues with them; not only do we have to be prepared to change direction with every experiment we do, but we have to be ready to fix any bugs that are reported very quickly as well. The SmartAssembly team is spearheading this move towards leanness within the company, using Feature Usage Reporting (FUR). We think this is a cracking feature that will really help developers learn how people use their products, but we need to confirm this hypothesis. So, over the next few weeks, we'll be running a variety of experiments on SmartAssembly to either confirm or refute our hypotheses concerning how people use SmartAssembly and apply FUR to their own products. In the rest of this series, I'll be documenting how the experiments we perform get on, and our experiences with applying the Lean Startup model to a mature product like SmartAssembly.

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• How to use caching to increase render performance?

  - by Christian Ivicevic

  First of all I am going to cover the basic design of my 2d tile-based engine written with SDL in C++, then I will point out what I am up to and where I need some hints. Concept of my engine My engine uses the concept of GameScreens which are stored on a stack in the main game class. The main methods of a screen are usually LoadContent, Render, Update and InitMultithreading. (I use the last one because I am using v8 as a JavaScript bridge to the engine. The main game loop then renders the top screen on the stack (if there is one; otherwise, it exits the game) - actually it calls the render methods, but stores all items to be rendered in a list. After gathering all this information the methods like SDL_BlitSurface are called by my GameUIRenderer which draws the enqueued content and then draws some overlay. The code looks like this: while(Game is running) { Handle input if(Screens on stack == 0) exit Update timer etc. Clear the screen Peek the screen on the stack and collect information on what to render Actually render the enqueue screen stuff and some overlay etc. Flip the screen } The GameUIRenderer uses as hinted a std::vector<std::shared_ptr<ImageToRender>> to hold all necessary information described by this class: class ImageToRender { private: SDL_Surface* image; int x, y, w, h, xOffset, yOffset; }; This bunch of attributes is usually needed if I have a texture atlas with all tiles in one SDL_Surface and then the engine should crop one specific area and draw this to the screen. The GameUIRenderer::Render() method then just iterates over all elements and renders them something like this: std::for_each( this->m_vImageVector.begin(), this->m_vImageVector.end(), [this](std::shared_ptr<ImageToRender> pCurrentImage) { SDL_Rect rc = { pCurrentImage->x, pCurrentImage->y, 0, 0 }; // For the sake of simplicity ignore offsets... SDL_Rect srcRect = { 0, 0, pCurrentImage->w, pCurrentImage->h }; SDL_BlitSurface(pCurrentImage->pImage, &srcRect, g_pFramework->GetScreen(), &rc); } ); this->m_vImageVector.clear(); Current ideas which need to be reviewed The specified approach works really good and IMHO it is really has a good structure, however the performance could be definitely increased. I would like to know what do you suggest, how to implement efficient caching of surfaces etc so that there is no need to redraw the same scene over and over again? The map itself would be almost static, only when the player moves, we would need to move the map. Furthermore animated entities would either require updates of the whole map or updates of only the specific areas the entities are currently moving in. My first approaches were to include a flag IsTainted which should be used by the GameUIRenderer to decide whether to redraw everything or use cached version (or to not render anything so that we do not have to Clear the screen and let the last frame persist). However this seems to be quite messy if I have to manually handle in my Render method of the screen class if something has changed or not.

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• Best Practices for Handing over Legacy Code

  - by PersonalNexus

  In a couple of months a colleague will be moving on to a new project and I will be inheriting one of his projects. To prepare, I have already ordered Michael Feathers' Working Effectively with Legacy Code. But this books as well as most questions on legacy code I found so far are concerned with the case of inheriting code as-is. But in this case I actually have access to the original developer and we do have some time for an orderly hand-over. Some background on the piece of code I will be inheriting: It's functioning: There are no known bugs, but as performance requirements keep going up, some optimizations will become necessary in the not too distant future. Undocumented: There is pretty much zero documentation at the method and class level. What the code is supposed to do at a higher level, though, is well-understood, because I have been writing against its API (as a black-box) for years. Only higher-level integration tests: There are only integration tests testing proper interaction with other components via the API (again, black-box). Very low-level, optimized for speed: Because this code is central to an entire system of applications, a lot of it has been optimized several times over the years and is extremely low-level (one part has its own memory manager for certain structs/records). Concurrent and lock-free: While I am very familiar with concurrent and lock-free programming and have actually contributed a few pieces to this code, this adds another layer of complexity. Large codebase: This particular project is more than ten thousand lines of code, so there is no way I will be able to have everything explained to me. Written in Delphi: I'm just going to put this out there, although I don't believe the language to be germane to the question, as I believe this type of problem to be language-agnostic. I was wondering how the time until his departure would best be spent. Here are a couple of ideas: Get everything to build on my machine: Even though everything should be checked into source code control, who hasn't forgotten to check in a file once in a while, so this should probably be the first order of business. More tests: While I would like more class-level unit tests so that when I will be making changes, any bugs I introduce can be caught early on, the code as it is now is not testable (huge classes, long methods, too many mutual dependencies). What to document: I think for starters it would be best to focus documentation on those areas in the code that would otherwise be difficult to understand e.g. because of their low-level/highly optimized nature. I am afraid there are a couple of things in there that might look ugly and in need of refactoring/rewriting, but are actually optimizations that have been out in there for a good reason that I might miss (cf. Joel Spolsky, Things You Should Never Do, Part I) How to document: I think some class diagrams of the architecture and sequence diagrams of critical functions accompanied by some prose would be best. Who to document: I was wondering what would be better, to have him write the documentation or have him explain it to me, so I can write the documentation. I am afraid, that things that are obvious to him but not me would otherwise not be covered properly. Refactoring using pair-programming: This might not be possible to do due to time constraints, but maybe I could refactor some of his code to make it more maintainable while he was still around to provide input on why things are the way they are. Please comment on and add to this. Since there isn't enough time to do all of this, I am particularly interested in how you would prioritize.

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• Oracle Social Network Developer Challenge: TEAM Informatics

  - by Kellsey Ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. Here comes another Oracle Social Network Developer Challenge entry, this one courtesy of TEAM Informatics (@teaminformatics). As their name suggests, their entry was a true team effort, featuring the work of Jon Chartrand, Deepthi Sanikommu, Dmitry Shtulman, Raghavendra Joshi, and Daniel Stitely with Wayne Boerger doing the presentation honors. Speaking of the presentation, Wayne’s laptop wouldn’t project onto the plasma we had in the OTN Lounge, but luckily, Noel (@noelportugal) had his iPad and VGA dongle in his backpack of goodies, so they were able to improvise by using the iPad camera to capture Wayne’s demo and project the video to the plasma. Code will find a way. Anyway, TEAM built Do Over, an integration with Atlassian’s JIRA, coincidentally something I’ve chatted with Rich (@rmanalan) about in the past. The basic idea is simple; integrate JIRA issues with Oracle Social Network to expand and centralize the conversation around issue resolution. In Dmitry’s words: We were able to put together a team on fairly short notice and, after batting a few ideas around, decided to pursue an integration with JIRA, an issue and project tracking tool used in-house at TEAM.  After getting to know WebCenter Social, we saw immediate benefits that a JIRA integration could bring, primarily due to the fact that JIRA only allows assignment of an issue to one person at a time.  Integrating Social would allow collaboration and issue resolution to happen right from the JIRA Issue interface. TEAM tackled a very common pain point among developers, i.e. including everyone who needs to be involved in issue resolution into a single thread. If you’ve ever fixed bugs or participated in that process, you’ll know that not everyone has access to the issue resolution system, which makes consolidating discussion time-consuming and fragmented. Why? Because we typically use email as the tool for collaboration. Oracle Social Network allows for all parties involved to work in a single, private and secure conversation, and through its RESTful Public API, information from external systems like JIRA can be brought in for context. TEAM only had time to address half the solution, but given more time, I’m sure they would have made the integration bidirectional, allowing for relevant commentary to be pushed back to JIRA, closing the loop. Here are some screenshot of their integration. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } When Oracle Social Network is released, TEAM will have something they use internally to work on issues, and maybe they’ll even productize their work and add it to the Atlassian Marketplace so that other JIRA users can benefit from the combination of Oracle Social Network and JIRA. Thanks to everyone at TEAM for participating in our challenge. We hope they had a good experience. Look for the details of the other entries this week. Be sure to check out a full recap from Dmitry over on the TEAM blog.

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• 2010 April Fools Joke

  - by Dane Morgridge

  I started at my current job at the end of March last year and there were some pretty funny April fools jokes.  Nothing super crazy, but pretty funny.  One guy came in and there was a tree in his cube.  We (me and the rest of my team) were planning for a couple of weeks on what we could do that would be just awesome.  We had a lot of really good ideas but nothing was spectacular.  Then Steve Andrews had a brilliant idea (yes it's true).  Since we have internal DNS servers we could redirect DNS to our internal servers for a site such as cnn.com.  Then we would lift the code from the site and create our own home page that would contain news about people in the company.  Steve was actually laughing so hard when he thought of the idea that it took him almost 30 minutes to spit it out. I thought, "this is perfect". I had enlisted a couple of people to help come up with the stories and at the same time we were trying to figure out how to get everybody to the site the morning of the 1st.  Then it hit me.  We could have the main article be one of my getting picked up by the FBI on hacking charges.  Then Chris (my boss) could send an email out telling everyone that I would not be there today and direct them to the site.  That would for sure get everyone to go to cnn.com first thing and see our prank.  I begun the process of looking for photos I could crop myself into and found the perfect one.  Then my wife took a good pic with our Canon 40D and I went to work.  The night before I didn't have any other stories due to everyone being really busy at work, but I decided to go ahead with just the FBI bust on it's own.  I got everything working and tested and coordinated with Chris for me to come in late so no one would see me at the office until after everyone had seen the joke. And so the morning of April fools came and I was waiting at home and the email was perfect.  Chris told everyone that I wouldn't be in and that not to answer any questions if you got any calls from anybody.  The Photoshop job I did was not perfect, but good enough and I even wrote an article with it that went into more detail about how I had been classified as a terrorist and all kinds of stuff. People at work started getting the emails and a few people didn't realize it was a joke (as I had hoped), including some from senior management (one person in particular who shall remain nameless in this post).  Emails started flying around about how to contain the situation and how to handle bad PR.  He basically bought it hook, line and sinker and then went in to crisis mode.  It was awesome! He did finally realize it was a joke and I will likely print and frame the email he sent out.  In short, April fools this year was a huge success.

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• Your Job Search Should be More Than Just a New Year's Resolution

  - by david.talamelli

  I love the beginning of a new year, it is a great chance to refocus and either re-evaluate goals you are working to or even set new ones. I don't have any statistics to measure this but I am sure that one of the more popular new year's resolutions in the general workforce is to either get a new job or work to further develop one's career. I think this is a good idea, in today's competitive work force people should have a plan of what they want to do, what role they are after and how to get there. One common mistake I think many people make though is that a career plan shouldn't be a once a year thought. When people finish with the holiday season with their new year's resolution to find a new job fresh in their mind, you can see the enthusiasm and motivation a person has to make something happen. Emails are sent, calls are made, applications are made, networking is happening, etc..... Finding the right role that you are after however can be difficult, while it would be great if that dream role was available just at the time you happened to be looking for it - in reality this is not always the case. Job Seekers need to keep reminding themselves that while sometimes that dream job they are after is available at the same time they are looking, that also a Job search can be a difficult and long process. Many people who set out with the best of intentions in January to find a new job can soon lose interest in a job search if they do not immediately find a role. Just like the Christmas decorations are put away and the photos from New Year's are stored away - a Job Seeker's motivation may slowly decrease until that person finds themselves 12 months later in the same situation in same role and looking for that new opportunity again. Rather than just "going for it" and looking for a role in the month of January, a person's job search or career plan should be an ongoing activity and thought process that is constantly updated and evaluated over the course of the year. It can be hard to stay motivated over an extended period of time, especially when you are newly motivated and ready for that new role and the results are not immediate. Rather than letting your job search fall down the priority list and into the "too hard basket" a few ideas that may keep your enthusiasm fresh Update your resume every 6 months, even if you are not looking for a job - it is easy to forget what you have accomplished if you don't keep your details updated. Also it is good to be prepared and have a resume ready to go in case you do get an unexpected phone call for that 'dream job' you have been hoping for. Work out what you want out of your next role before you begin your job search - rather than aimlessly searching job ads or talking to people - think of the organisations or type of role you would like before you search. If you know what you are looking for it will be much easier to work out how to get there than if you do not know what you want. Don't expect immediate results once you decide to look for another job, things don't always fall into place. Timing and delivery can be important pieces of being selected for a role, companies don't hire every role in January. Have an open mind - people you meet or talk to may not result in immediate results for your job search but every connection may help you get a bit closer to what you are after . These actions will not guarantee a positive result, but in today's competitive work force every little of extra preparation and planning helps. All the best for 2011 and I hope your career plan whatever it may be is a success.

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• SQL SERVER – Weekend Project – Experimenting with ACID Transactions, SQL Compliant, Elastically Scalable Database

  - by pinaldave

  Database technology is huge and big world. I like to explore always beyond what I know and share the learning. Weekend is the best time when I sit around download random software on my machine which I like to call as a lab machine (it is a pretty old laptop, hardly a quality as lab machine) and experiment it. There are so many free betas available for download that it’s hard to keep track and even harder to find the time to play with very many of them.  This blog is about one you shouldn’t miss if you are interested in the learning various relational databases. NuoDB just released their Beta 7.  I had already downloaded their Beta 6 and yesterday did the same for 7.   My impression is that they are onto something very very interesting.  In fact, it might be something really promising in terms of database elasticity, scale and operational cost reduction. The folks at NuoDB say they are working on the world’s first “emergent” database which they tout as a brand new transitional database that is intended to dramatically change what’s possible with OLTP.  It is SQL compliant, guarantees ACID transactions, yet scales elastically on heterogeneous and decentralized cloud-based resources. Interesting note for sure, making me explore more. Based on what I’ve seen so far, they are solving the architectural challenge that exists between elastic, cloud-based compute infrastructures designed to scale out in response to workload requirements versus the traditional relational database management system’s architecture of central control. Here’s my experience with the NuoDB Beta 6 so far: First they pretty much threw away all the features you’d associate with existing RDBMS architectures except the SQL and ACID transactions which they were smart to keep.  It looks like they have incorporated a number of the big ideas from various algorithms, systems and techniques to achieve maximum DB scalability. From a user’s perspective, the NuoDB Beta software behaves like any other traditional SQL database and seems to offer all the benefits users have come to expect from standards-based SQL solutions. One of the interesting feature is that one can run a transactional node and a storage node on my Windows laptop as well on other platforms – indeed interesting for sure. It’s quite amazing to see a database elastically scale across machine boundaries. So, one of the basic NuoDB concepts is that as you need to scale out, you can easily use more inexpensive hardware when/where you need it.  This is unlike what we have traditionally done to scale a database for an application – we replace the hardware with something more powerful (faster CPU and Disks). This is where I started to feel like NuoDB is on to something that has the potential to elastically scale on commodity hardware while reducing operational expense for a big OLTP database to a degree we’ve never seen before. NuoDB is able to fully leverage the cloud in an asynchronous and highly decentralized manner – while providing both SQL compliance and ACID transactions. Basically what NuoDB is doing is so new that it is all hard to believe until you’ve experienced it in action.  I will keep you up to date as I test the NuoDB Beta 7 but if you are developing a web-scale application or have an on-premise app you are thinking of moving to the cloud, testing this beta is worth your time. If you do try it, let me know what you think.  Before I say anything more, I am going to do more experiments and more test on this product and compare it with other existing similar products. For me it was a weekend worth spent on learning something new. I encourage you to download Beta 7 version and share your opinions here. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Documentation, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Four New Java Champions

  - by Tori Wieldt

  Four luminaries in the Java community have been selected as new Java Champions. The are Agnes Crepet, Lars Vogel, Yara Senger and Martijn Verburg. They were selected for their technical knowledge, leadership, inspiration, and tireless work for the community. Here is how they rock the Java world: Agnes Crepet Agnes Crepet (France) is a passionate technologist with over 11 years of software engineering experience, especially in the Java technologies, as a Developer, Architect, Consultant and Trainer. She has been using Java since 1999, implementing multiple kinds of applications (from 20 days to 10000 men days) for different business fields (banking, retail, and pharmacy). Currently she is a Java EE Architect for a French pharmaceutical company, the homeopathy world leader. She is also the co-founder, with other passionate Java developers, of a software company named Ninja Squad, dedicated to Software Craftsmanship. Agnes is the leader of two Java User Groups (JUG), the Lyon JUG Duchess France and the founder of the Mix-IT Conferenceand theCast-IT Podcast, two projects about Java and Agile Development. She speaks at Java and JUG conferences around the world and regularly writes articles about the Java Ecosystem for the French print Developer magazine Programmez! and for the Duchess Blog. Follow Agnes @agnes_crepet. Lars Vogel Lars Vogel (Germany) is the founder and CEO of the vogella GmbH and works as Java, Eclipse and Android consultant, trainer and book author. He is a regular speaker at international conferences, such as EclipseCon, Devoxx, Droidcon and O'Reilly's Android Open. With more than one million visitors per month, his website vogella.com is one of the central sources for Java, Eclipse and Android programming information. Lars is committer in the Eclipse project and received in 2010 the "Eclipse Top Contributor Award" and 2012 the "Eclipse Top Newcomer Evangelist Award." Follow Lars on Twitter @vogella. Yara Senger Yara Senger (Brazil) has been a tireless Java activist in Brazil for many years. She is President of SouJava and she is an alternate representative of the group on the JCP Executive Committee. Yara has led SouJava in many initiatives, from technical events to social activities. She is co-founder and director of GlobalCode, which trains developers throughout Brazil.  Last year, she was recipient of the Duke Choice's Award, for the JHome embedded environment.  Yara is also an active speaker, giving presentations in many countries, including JavaOne SF, JavaOne Latin Ameria, JavaOne India, JFokus, and JUGs throughout Brazil. Yara is editor of InfoQ Brasil and also frequently posts at http://blog.globalcode.com.br/search/label/Yara. Follow Yara @YaraSenger. Martijn Verburg Martijn Verburg (UK) is the CTO of jClarity (a Java/JVM performance cloud tooling start-up) and has over 12 years experience as a Java/JVM technology professional and OSS mentor in a variety of organisations from start-ups to large enterprises. He is the co-leader of the London Java Community (~2800 developers) and leads the global effort for the Java User Group "Adopt a JSR" and "Adopt OpenJDK" programmes. These programmes encourage day to day Java developer involvement with OpenJDK, Java standards (JSRs), an important relationship for keeping the Java ecosystem relevant to the 9 million Java developers out there today. As a leading expert on technical team optimisation, his talks and presentations are in high demand by major conferences (JavaOne, Devoxx, OSCON, QCon) where you'll often find him challenging the industry status quo via his alter ego "The Diabolical Developer." You can read more in the OTN ariticle "Challenging the Diabolical Developer: A Conversation with JavaOne Rock Star Martijn Verburg." Follow Martijn @karianna. The Java Champions are an exclusive group of passionate Java technology and community leaders who are community-nominated and selected under a project sponsored by Oracle. Java Champions get the opportunity to provide feedback, ideas, and direction that will help Oracle grow the Java Platform. Congratulations to these new Java Champions!

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• OWB 11gR2 - Find and Search Metadata in Designer

  - by David Allan

  Here are some tools and techniques for finding objects, specifically in the design repository. There are ways of navigating and collating objects that are useful for day to day development and build-time usage - this includes features out of the box and utilities constructed on top. There are a variety of techniques to navigate and find objects in the repository, the first 3 are out of the box, the 4th is an expert utility. Navigating by the tree, grouping by project and module - ok if you are aware of the exact module/folder that objects reside in. The structure panel is a useful way of finding parts of an object, especially when large rather than using the canvas. In large scale projects it helps to have accelerators (either find or collections below). Advanced find to search by name - 11gR2 included a find capability specifically for large scale projects. There were improvements in both the tree search and the object editors (including highlighting in mapping for example). So you can now do regular expression based search and quickly navigate to objects within a repository. Collections - logically organize your objects into virtual folders by shortcutting the actual objects. This is useful for a range of things since all the OWB services operate on collections too (export/import, validation, deployment). See the post here for new collection functionality in 11gR2. Reports for searching by type, updated on, updated by etc. Useful for activities such as periodic incremental actions (deploy all mappings changed in the past week). The report style view is useful since I can quickly see who changed what and when. You can see all the audit details for objects within each objects property inspector, but its useful to just get all objects changed today or example, all objects changed since my last build etc. This utility combines both UI extensions via experts and the public views on the repository. In the figure to the right you see the contextual option 'Object Search' which invokes the utility, you can see I have quite a number of modules within my project. Figure out all the potential objects which have been changed is not simple. The utility is an expert which provides this kind of search capability. The utility provides a report of the objects in the design repository which satisfy some filter criteria. The type of criteria includes; objects updated in the last n days optionally filter the objects updated by user filter the user by project and by type (table/mappings etc.) The search dialog appears with these options, you can multi-select the object types, so for example you can select TABLE and MAPPING. Its also possible to search across projects if need be. If you have multiple users using the repository you can define the OWB user name in the 'Updated by' property to restrict the report to just that user also. Finally there is a search name that will be used for some of the options such as building a collection - this name is used for the collection to be built. In the example I have done, I've just searched my project for all process flows and mappings that users have updated in the last 7 days. The results of the query are returned in a table containing the object names, types, full path and audit details. The columns are sort-able, you can sort the results by name, type, path etc. One of the cool things here, is that you can then perform operations on these objects - such as edit them, export single selection or entire results to MDL, create a collection from the results (now you have a saved set of references in the repository, you could do deploy/export etc.), create a deployment script from the results...or even add in your own ideas! You see from this that you can do bulk operations on sets of objects based on search results. So for example selecting the 'Build Collection' option creates a collection with all of the objects from my search, you can subsequently deploy/generate/maintain this collection of objects. Under the hood of the expert if just basic OMB commands from the product and the use of the public views on the design repository. You can see how easy it is to build up macro-like capabilities that will help you do day-to-day as well as build like tasks on sets of objects.

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• La búsqueda de la eficiencia como Santo Grial de las TIC sanitarias

  - by Eloy M. Rodríguez

  Las XVIII Jornadas de Informática Sanitaria en Andalucía se han cerrado el pasado viernes con 11.500 horas de inteligencia colectiva. Aunque el cálculo supongo que resulta de multiplicar las horas de sesiones y talleres por el número de inscritos, lo que no sería del todo real ya que la asistencia media calculo que andaría por las noventa personas, supongo que refleja el global si incluimos el montante de interacciones informales que el formato y lugar de celebración favorecen. Mi resumen subjetivo es que todos somos conscientes de que debemos conseguir más eficiencia en y gracias a las TIC y que para ello hemos señalado algunas pautas, que los asistentes, en sus diferentes roles debiéramos aplicar y ayudar a difundir. En esa línea creo que destaca la necesidad de tener muy claro de dónde se parte y qué se quiere conseguir, para lo que es imprescindible medir y que las medidas ayuden a retroalimentar al sistema en orden de conseguir sus objetivos. Y en este sentido, a nivel anecdótico, quisiera dejar una paradoja que se presentó sobre la eficiencia: partiendo de que el coste/día de hospitalización es mayor al principio que los últimos días de la estancia, si se consigue ser más eficiente y reducir la estancia media, se liberarán últimos días de estancia que se utilizarán para nuevos ingresos, lo que hará que el número de primeros días de estancia aumente el coste económico total. En este caso mejoraríamos el servicio a los ciudadanos pero aumentaríamos el coste, salvo que se tomasen acciones para redimensionar la oferta hospitalaria bajando el coste y sin mejorer la calidad. También fue tema destacado la posibilidad/necesidad de aprovechar las capacidades de las TIC para realizar cambios estructurales y hacer que la medicina pase de ser reactiva a proactiva mediante alarmas que facilitasen que se actuase antes de ocurra el problema grave. Otro tema que se trató fue la necesidad real de corresponsabilizar de verdad al ciudadano, gracias a las enormes posibilidades a bajo coste que ofrecen las TIC, asumiendo un proceso hacia la salud colaborativa que tiene muchos retos por delante pero también muchas más oportunidades. Y la carpeta del ciudadano, emergente en varios proyectos e ideas, es un paso en ese aspecto. Un tema que levantó pasiones fue cuando la Directora Gerente del Sergas se quejó de que los proyectos TIC eran lentísimos. Desgraciadamente su agenda no le permitió quedarse al debate que fue bastante intenso en el que salieron temas como el larguísimo proceso administrativo, las especificaciones cambiantes, los diseños a medida, etc como factores más allá de la eficiencia especifica de los profesionales TIC involucrados en los proyectos. Y por último quiero citar un tema muy interesante en línea con lo hablado en las jornadas sobre la necesidad de medir: el Índice SEIS. La idea es definir una serie de criterios agrupados en grandes líneas y con un desglose fino que monitorice la aportación de las TIC en la mejora de la salud y la sanidad. Nos presentaron unas versiones previas con debate aún abierto entre dos grandes enfoques, partiendo desde los grandes objetivos hasta los procesos o partiendo desde los procesos hasta los objetivos. La discusión no es sólo académica, ya que influye en los parámetros a establecer. La buena noticia es que está bastante avanzado el trabajo y que pronto los servicios de salud podrán tener una herramienta de comparación basada en la realidad nacional. Para los interesados, varios asistentes hemos ido tuiteando las jornadas, por lo que el que quiera conocer un poco más detalles puede ir a Twitter y buscar la etiqueta #jisa18 y empezando del más antiguo al más moderno se puede hacer un seguimiento con puntos de vista subjetivos sobre lo allí ocurrido. No puedo dejar de hacer un par de autocríticas, ya que soy miembro de la SEIS. La primera es sobre el portal de la SEIS que no ha tenido la interactividad que unas jornadas como estas necesitaban. Pronto empezará a tener documentos y análisis de lo allí ocurrido y luego vendrán las crónicas y análisis más cocinados en la revista I+S. Pero en la segunda década del siglo XXI se necesita bastante más. La otra es sobre la no deseada poca presencia de usuarios de las TIC sanitarias en los roles de profesionales sanitarios y ciudadanos usuarios de los sistemas de información sanitarios. Tenemos que ser proactivos para que acudan en número significativo, ya que si no estamos en riesgo de ser unos TIC-sanitarios absolutistas: todo para los usuarios pero sin los usuarios. Tweet

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• help: cannot make ubuntu 64-bit v12.04 install work

  - by honestann

  I decided it was time to update my ubuntu (single boot) computer from 64-bit v10.04 to 64-bit v12.04. Unfortunately, for some reason (or reasons) I just can't make it work. Note that I am attempting a fresh install of 64-bit v12.04 onto a new 3TB hard disk, not an upgrade of the 1TB hard disk that has contained my 64-bit v10.04 installation. To perform the attempted install of v12.04 I unplug the SATA cable from the 1TB drive and plug it into the 3TB drive (to avoid risking damage to my working v10.04 installation). I downloaded the ubuntu 64-bit v12.04 install DVD ISO file (~1.6 GB) from the ubuntu releases webpage and burned it onto a DVD. I have downloaded the DVD ISO file 3 times and burned 3 of these installation DVDs (twice with v10.04 and once with my winxp64 system), but none of them work. I run the "check disk" on the DVDs at the beginning of the installation process to assure the DVD is valid. I also tried to install on two older 250GB seagate drives in the same computer. During every attempt I plug the same SATA cable (sda) into only one disk drive (the 3TB or one of the 250GB drives) and leave the other disk drives unconnected (for simplicity). Installation takes about 30 minutes on the 250GB drives, and about 60 minutes on the 3TB drive - not sure why. When I install on the 250GB drives, the install process finishes, the computer reboots (after the install DVD is removed), but I get a grub error 15. It is my understanding that 64-bit ubuntu (and 64-bit linux in general) has no problem with 3TB disk drives. In the BIOS I have tried having EFI set to "enabled" and "auto" with no apparent difference (no success). I have tried partitioning the drive in a few ways to see if that makes a difference, but so far it has not mattered. Typically I manually create partitions something like this: 8GB swap 8GB /boot ext4 3TB / ext4 But I've also tried the following, just in case it matters: 100MB boot efi 8GB swap 8GB /boot ext4 3TB / ext4 Note: In the partition dialog I specify bootup on the same drive I am partitioning and installing ubuntu v12.04 onto. It is a VERY DANGEROUS FACT that the default for this always comes up with the wrong drive (some other drive, generally the external drive). Unless I'm stupid or misunderstanding something, this is very wrong and very dangerous default behavior. Note: If I connect the SATA cable to the 1TB drive that has been my ubuntu 64-bit v10.04 system drive for the past 2 years, it boots up and runs fine. I guess there must be a log file somewhere, and maybe it gives some hints as to what the problem is. I should be able to boot off the 1TB drive with the 3TB drive connected as a secondary (non-boot) drive and get the log file, assuming there is one and someone tells me the name (and where to find it if the name is very generic). After installation on the 3TB drive completes and the system reboots, the following prints out on a black screen: Loading Operating System ... Boot from CD/DVD : Boot from CD/DVD : error: unknown filesystem grub rescue Note: I have two DVD burners in the system, hence the duplicate line above. The same install and reboot on the 250GB drives generates "grub error 15". Sigh. Any ideas? ========== motherboard == gigabyte 990FXA-UD7 CPU == AMD FX-8150 8-core bulldozer @ 3.6 GHz RAM == 8GB of DDR3 in 2 sticks (matched pair) HDD == seagate 3TB SATA3 @ 7200 rpm (new install 64-bit v12.04) HDD == seagate 1TB SATA3 @ 7200 rpm (current install 64-bit v10.04) GPU == nvidia GTX-285 ??? == no overclocking or other funky business USB == external seagate 2TB HDD for making backups DVD == one bluray burner (SATA) DVD == one DVD burner (SATA) The current ubuntu 64-bit v10.04 system boots and runs fine on a seagate 1TB.

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• Gamify your Web

  - by Isabel F. Peñuelas

  Yesterday Valencia welcomed the Gamification World Congress that I follow virtually through #GWC2012. BBVA, Iberia, Ligeresa, Axe, Wayra, ESADE, GlaxoSmithKline, Macmillan, Gamisfaction, Nomaders, Blaffin were among the companies presenting success stories on gaming. It has been proved that people remember things easily when an emotion is created. The marketing expectations around Gamification techniques have a lot to do with Neuromarketing theories. There are a lot of expectations on internal enterprise Gamification. In the public Web some sectors are taking the lead on following the trend. The Gartner Analyst Brian Burke opened another Gamification recent event in Madrid remembering that “Gamification is mostly about Engagement”, and this can be applied both to customers or employees. Gamification and Banking The experience of the Spanish Financial Group BBVA that just launched BBVA Game was also presented a week ago at the BBVA Innovation Centre during the event “Gamification & Banking: a fad or a serious business?” . One of the objectives of the BBVA Game was to double the name of registered users. “People like the efficiency of the online channel want to keep a one-to-one contact with the brand”-explained Bernardo Crespo. Another interested data coming out the BBVA presentation was that “only 20% of Spanish users –out of the total holders of Bank Accounts in the country- is familiar with the use of a Web Site to consult their bank accounts”, the project aims also to reverse this situation helping people to learn making a heavy use of the Video in the gaming context. In general Banking presenters seem to agree that Gamification techniques are helping to increase the time spent on the Web. Gamification and Health Using Gamification techniques for chronic illness rehabilitation was another topic of the World Congress. Here you can find some ideas and experiences What can games do for the health (In Spanish) I have personally started my own mental-health gaming project at http://www.lumosity.com/ Gamification in the Enterprise I really recommend Reading this excellent post of Ultan ÓBroin my Introduction to Gamification and Applications. Employee´s motivation and learning are experiencing a 360º turn and it looks than some of us will become soon the Dragon of the year instead of the Employee of the Year. Using Web 2.0 Tools for Gamification Projects  What type of tools do we need for a quick-win Gamification project? To certain extend Gamification can be considered an evolution of the participative Web. Badging, avatars, points and awards, leader boards, progress charts, virtual currencies, gifting and giving challenges and quests are common components and elements. The Web is offering new development frameworks to that purpose as this Avatar Framework from Paypal or Badgeville to include in web applications. Besides, tools to create communities around a game are required to comment, share and vote players as well as for an efficient multimedia management. Due to its entirely open architecture, its community features, and its multimedia and imaging solutions is were I see WebCenter as a tool helping brands to success. Link to Sources & Recommended Readings YouTube Video of BBVAGame presentation Where To Apply Gamification In Your Incentive Jim Calhoun Cancer Challenge Ride and Walkh For my Spanish Readers El aburrimiento es el enemigo número uno del éxito

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• How to Set Up Your Enterprise Social Organization

  - by Mike Stiles

  The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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• Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

  - by user462779

  Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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