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• Customer Experience in the Year Ahead

  - by Christina McKeon

  With 2012 coming to an end soon, we find ourselves reflecting on the year behind us and the year ahead. Now is a good time for reflection on your customer experience initiatives to see how far you have come and where you need to go. Looking back on your customer experience efforts this year, were you able to accomplish the following? Customer journey mapping Align processes across the entire customer lifecyle (buying and owning) Connect all functional areas to the same customer data Deliver consistent and personal experiences across all customer touchpoints Make it easy and rewarding to be your customer Hire and develop talent that drives better customer experiences Tie key performance indicators (KPIs) to each of your customer experience objectives This is by no means a complete checklist for your customer experience strategy, but it does help you determine if you have moved in the right direction for delivering great customer experiences. If you are just getting started with customer experience planning or were not able to get to everything on your list this year, consider focusing on customer journey mapping in 2013. This exercise really helps your organization put your customer in the center and understand how everything you do affects that customer. At Oracle, we see organizations in various stages of customer experience maturity all learn a lot when they go through journey mapping. Companies just starting out with customer experience get a complete understanding of what it is like to be a customer and how everything they do affects that customer. And, organizations that are further along with customer experience often find journey mapping helps provide perspective when re-visiting their customer experience strategy. Happy holidays and best wishes for delivering great customer journeys in 2013!

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• User Story or User Stories for this specific requirement

  - by Maximus

  I have to write a user story for a requirement that involves passing search filters to the same URI and retrieving corresponding results. I have 5 filters. I plan to write 5 different stories of type: As a URI user I can search by #filter1 so that I can retrieve results based on #filter1. And then a 6th story that involves searching one or more or all six filters in conjunction. Is this is a sensible route to take?

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• Oracle User Productivity Kit Translation

  - by ultan o'broin

  Oracle's customers just love the User Productivity Kit (UPK). I hear only great things about it from our international customers at the Oracle Usability Advisory Board meetings too. The UPK is the perfect solution for enterprise applications training needs (I previously reviewed a fine book about UPK btw). One question I am often asked is how source content created using the UPK can be translated into another language. I spoke with Peter Maravelias, Principal Product Strategy Manager for UPK about this recently. UPK is already optimized for easy source-target translation already. There is even a solution for re-recording demos. Here's what you can do to get your source content into another language: Use UPK's ability to automatically translate events and actions. UPK comes with XML templates that allow you to accomplish this in 21 languages with a simple publishing action switch. These templates even deal with the tricky business of using gender-based translations. Spanish localization template sample Japanese localization template sample Use the Import and Export localization features to export additional custom content in a format like XLIFF, easily handled by translation tools. You could also export and import in Word format. Re-record the sound (audio) files that go with the recordings, one per screen. UPK's granular approach to the sound files means that timing isn't an option. Retiming demos isn't required. A tip here with sound files and XLFF-exported custom content is to facilitate translation context by avoiding explicit references to actions going on in the screen recordings. A text based storyboard with screenshots accompanying the sound files should also be provided to the translators. Provide a glossary of terms too. Use the re-record option in UPK to record any demo from a translated application. This will allow all the translated UI labels to be automatically captured. You may be required to resize any action events here due to text expansion issues. Of course, you will need translated data in the translated application too, so plan for this in advance. However, source-target language skills aren't required for the re-recording. The UPK Player itself, of course, is also available from Oracle along with content and doc in 21 languages. The Developer and Setup is also translated in a smaller number of languages. Check the Oracle UPK website for latest details. UPK is a super solution for global enterprise applications training deployments allowing source content to be translated into multiple languages easily. See this post on the UPK blog for more insight too!

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• Launch Webcast Q&A: Oracle WebCenter Suite 11g - The Platform for the Modern User Experience

  - by howard.beader(at)oracle.com

  Did you have a chance to watch the Oracle WebCenter Suite 11g Launch Webcast yet? Andy MacMillan presented some great information on the webcast and answered quite a few of your questions in the Q&A session as well. For your reading pleasure we have captured a number of the questions and answers and they are summarized below: Question: Can you tell me what should our Portal strategy be for integrating and extending our Oracle enterprise applications? Answer: We recommend that you look at this in two steps, the first would be to ensure that you have a good understanding of our common user experience architecture. Internally our product teams at Oracle are already investing in this quite heavily today for Fusion Applications and this is driving natural convergence from a UX strategy standpoint. The second step would be to look at how best to componentize the back office applications so that the business users across your organization can take advantage of these -- don't make it just about putting a new skin on top of what you already have from an application standpoint, instead look at how best to embed the social computing capabilities as part of the solution for your business users. Question: We are currently using the BEA WebLogic Portal now, should we stay on WLP or should we be looking at moving to WebCenter or when should we move to WebCenter? Answer: Our strategy has been called "Continue & Converge", this theme means that you can continue to use WebLogic or Plumtree portals until your organization is ready to move to WebCenter and in the mean time you can continue to deploy what you need to in your organization of WLP or WCI Portals with the full support of Oracle. In addition WebCenter Services can be leveraged for social computing to complement what you are already doing today and enable your organization to take advantage of some of the latest and greatest social computing capabilities. We have migration scripts and conversion capabilities available as well as programs where Oracle can help you evaluate your options to decide how best to move forward. WebCenter provides the best of the best capabilities and will enable you to take advantage of new capabilities that may not exist in your current portal today. In the end though it's up to you as a customer as to when you want to make the transition to Oracle WebCenter Suite. Question: Can you tell me how is Oracle leveraging WebCenter internally and for its Application and Middleware product UX strategies? Answer: Internally, Oracle is leveraging WebCenter for our employees and thus far we are seeing significant updates with our users taking advantage of the business activity streams, team spaces and collaboration capabilities. From a product strategy standpoint, our product teams are taking advantage of the common user experience architecture and leveraging WebCenter to provide social and collaborative capabilities to the Oracle Applications and providing new types of composite applications with what is coming with Fusion Applications. WebCenter also provides a common user experience across all the products in the Oracle Fusion Middleware family as well. Question: Our organization is currently using SharePoint, but we are also an Oracle Applications customer, how should we be thinking about WebCenter as we move forward? Answer: Great question. Typically, we are seeing organizations using SharePoint for its core use cases of small team collaboration and file server replacement. WebCenter can connect to SharePoint as a content source to feed into WebCenter quite easily and it leverages the robust Oracle ECM product under WebCenter as well. In addition, SharePoint team sites can be connected to WebCenter utilizing our SharePoint connector. With Oracle WebCenter though, we are really targeting business users and enterprise applications, thus affecting positive change on the processes that drive the business to improve productivity across your organization. Question: Are organizations today using WebCenter as a Web platform for externally facing public websites? Answer: Yes, we are seeing a convergence around web content management and portal types of websites with customers converting them from just broadcasting content to making it a much richer personalized experience and also exposing back-office applications as well. Web Content Management capabilities are already embedded in WebCenter so that organizations can take advantage now of the benefits a personalized web experience provides for your customers. This is simply a short summary of a few of the questions addressed on the webcast, please tune in now to learn more about Oracle WebCenter, the user experience platform for the enterprise and the web! The Oracle WebCenter Suite 11g Launch Webcast can be found here

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• Tips on creating user interfaces and optimizing the user experience

  - by Saif Bechan

  I am currently working on a project where a lot of user interaction is going to take place. There is also a commercial side as people can buy certain items and services. In my opinion a good blend of user interface, speed and security is essential for these types of websites. It is fairly easy to use ajax and JavaScript nowadays to do almost everything, as there are a lot of libraries available such as jQuery and others. But this can have some performance and incompatibility issues. This can lead to users just going to the next website. The overall look of the website is important too. Where to place certain buttons, where to place certain types of articles such as faq and support. Where and how to display error messages so that the user sees them but are not bothering him. And an overall color scheme is important too. The basic question is: How to create an interface that triggers a user to buy/use your services I know psychology also plays a huge role in how users interact with your website. The color scheme for example is important. When the colors are irritating on a website you just want to click away. I have not found any articles that explain those concept. Does anyone have any tips and/or recourses where i can get some articles that guide you in making the correct choices for your website.

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• How to gain Professional Experience in Java/Java EE Development

  - by Deepak Chandrashekar

  I have been seeing opportunities go past me for just 1 reason: not having professional industry experience. I say to many employers that I'm capable of doing the job and show them the work I've done during the academics and also several personal projects which I took extra time and effort to teach myself the new industry standard technologies. But still, all they want is some 2-3 years experience in an industry. I'm a recent graduate with a Master's Degree in Computer science. I've been applying for quite a few jobs and most of these jobs require 2 years minimum experience. So, I thought somebody here might give me some realistic ideas about getting some experience which can be considered professional. Any kind of constructive comments are welcome.

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• Yelp Like Adjective Rating System

  - by clifgray

  I am building a website that has users list their outdoor adventures (skydiving, surfing, base jumping, etc) and the other people can comment on them. I want to have a rating system like Yelp which has "Useful, Funny, or Cool" but with different adjectives. I have thought of a few such as Daring, Adventurous, and Unique but I wanted to get some feedback on what a few other good adjectives would be. Also does anyone have experience with other such systems or advice for better systems? Primarily I just want the user to have somewhat more descriptive voting options than u and down or 1 though 5.

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• How long can a user remember what they were working on? [migrated]

  - by GlenPeterson

  A web application lets the user browse its screens for future or past months. The time period the user is currently viewing follows the user through every screen of the system. But users can be logged in for a month or more. After a certain period of inactivity, we will prompt the user: You were viewing November 2008 when you last clicked. Want to view the current (default) time period instead? How long between user clicks should we wait to show this message? I'm guessing somewhere between 30 minutes and 3 hours most people will forget what they were doing, but I'd love to have some data, or someone's experience to base it on. Other suggestions related to this issue?

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• Best way to implement user-powered data validation

  - by vegetables

  I run a product recommendation engine and I'm hitting a few snags. I'm looking to see if anyone has any recommendations on what I should do to minimize these issues. Here's how the site works: Users come to the site and are presented with product recommendations based on some criteria. If a user knows of a product that is not in our system, they can add it by providing the product name and manufacturer. We take that information, and: Hit one API to gather all the product meta-data (and to validate the product spelling, etc). If the product is not in this first API, we do not allow it in our system. Use the information from step 1 to hit another API for pricing information (gathered from many places online). For the sake of discussion, assume that I am searching both APIs in the most efficient/successful manner possible. For the most part, this works very well. I'd say ~80% of our data is perfectly accurate, but there are a few issues: Sometimes the pricing API (Step 2) doesn't have any information for the product. The way the pricing API is built, it will always return something (theoretically, the closest possible match), and there's no guarantee that the product name is spelled exactly the same way in both APIs, so there's no automated way of knowing if it's the right product. When the pricing API finds the right product, occasionally it has outdated, or even invalid pricing data (e.g. if it screen-scraped the wrong price from a website). Since the site was fairly small at first, I was able to manually verify every product that was added to the website. However, the site has grown to the point where this is taking several hours per day, and is just not efficient use of my time. So, my question is: Aside from hiring someone (or getting an intern) to validate all the data manually, what would be the best system of letting my userbase self-manage the data. Specifically, how can I allow users to edit the data while minimizing the risk of someone ambushing my website, or accidentally setting the data incorrectly.

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• Fusion Applications Outreach Continues: Europe

  - by mvaughan

  By Misha Vaughan, Applications User Experience The Oracle Applications User Experience team recently completed training in Europe for a select group of Oracle application solution consultants. The goal was to educate them about Oracle's investment in the Fusion User Experience. This group of newly trained Applications User Experience Sales Ambassadors (SAMBA), continues a program of educational outreach about Oracle's investment in usability across the suites. Katie Candland, Director, Applications User Experience, talks about the Fusion User Experience in Munich, Germany, recently. If you would like to hear more about the Fusion User Experience, Oracle's deep investment in this space, and how it extends to our existing product lines including JD Edwards, Siebel, E-Business Suite, and more, feel free to contact us. We can point you to a resource local to your area, including specially trained speakers 

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• Move data from others user accounts in my user account

  - by user118136

  I had problems with compiz setting and I make multiple accounts, now I want to transfer my information from all deleted users in my current account, some data I can not copy because I am not right to read, I type in terminal "sudo nautilus" and I get the permission for read, but the copied data is available only for superusers and I must charge the permissions for each file and each folder. How I can copy the information with out the superuser rights OR how I can charge the permissions for selected folder and all files and folders included in it?

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• SQL SERVER – guest User and MSDB Database – Enable guest User on MSDB Database

  - by pinaldave

  I have written a few articles recently on the subject of guest account. Here’s a quick list of these articles: SQL SERVER – Disable Guest Account – Serious Security Issue SQL SERVER – Force Removing User from Database – Fix: Error: Could not drop login ‘test’ as the user is currently logged in. SQL SERVER – Detecting guest User Permissions – guest User Access Status One of the advices which I gave in all the three blog posts was: Disable the guest user in the user-created database. Additionally, I have mentioned that one should let the user account become enabled in MSDB database. I got many questions asking if there is any specific reason why this should be kept enabled, questions like, “What is the reason that MSDB database needs guest user?” Honestly, I did not know that the concept of the guest user will create so much interest in the readers. So now let’s turn this blog post into questions and answers format. Q: What will happen if the guest user is disabled in MSDB database? A:  Lots of bad things will happen. Error 916 - Logins can connect to this instance of SQL Server but they do not have specific permissions in a database to receive the permissions of the guest user. Q: How can I determine if the guest user is enabled or disabled for any specific database? A: There are many ways to do this. Make sure that you run each of these methods with the context of the database. For an example for msdb database, you can run the following code: USE msdb; SELECT name, permission_name, state_desc FROM sys.database_principals dp INNER JOIN sys.server_permissions sp ON dp.principal_id = sp.grantee_principal_id WHERE name = 'guest' AND permission_name = 'CONNECT' There are many other methods to detect the guest user status. Read them here: Detecting guest User Permissions – guest User Access Status Q: What is the default status of the guest user account in database? A: Enabled in master, TempDb, and MSDB. Disabled in model database. Q: Why is the default status of the guest user disabled in model database? A: It is not recommended to enable the guest in user database as it can introduce serious security threat. It can seriously damage the database if configured incorrectly. Read more here: Disable Guest Account – Serious Security Issue Q: How to disable guest user? A: REVOKE CONNECT FROM guest Q: How to enable guest user? A: GRANT CONNECT TO guest Did I miss any critical question in the list? Please leave your question as a comment and I will add it to this list. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Security, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Design Application to "Actively" Invite Users (pretend they have privileges)

  - by user3086451

  I am designing an application where users message one another privately, and may send messages to any Entity in the database (an Entity may not have a user account yet, it is a professional database). I am not sure how to best design the database and the API to allow messaging unregistered users. The application should remain secure, and data only accessed by those with correct permissions. Messages sent to persons without user accounts serve as an invitation. The invited person should be able to view the message, act on it, and complete the user registration upon receiving an InviteMessage. In simple terms, I have: User misc user fields (email, pw, dateJoined) Entity (large professional dataset): personalDetails... user->User (may be null) UserMessage: sender->User recipient->User dateCreated messageContent, other fields..... InviteMessage: sender->User recipient->Entity expiringUrl inviteeEmail inviteePhone I plan to alert the user when selecting a recipient that is not registered yet, and inform that he may send the message as an invitation by providing email, phone where we can send the invitation. Invitations will have a unique, one-time-use URL, e.g. uuid.uuid4(). When accessed, the invitee will see the InviteMessage and details about completing his/her registration profile. When registration is complete, InviteMessage details to a new instance of UserMessage (to not lose their data), and assign it to the newly created User. The ability to interact with and invite persons who do not yet have accounts is a key feature of the application, and it seems better to separate the invitation from the private, app messages (easier to keep functionality separate, better if data model changes). Is this a reasonable, good design? If not, what would you suggest? Do you have any improvements? Am I correct to choose to create a separate endpoint for creating invitations via the API?

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• User generated articles, how to do meta description?

  - by Tom Gullen

  If users submit a lot of good quality articles on the site, what is the best way to approach the meta description tag? I see two options: Have a description box and rely on them to fill it sensibly and in a good quality way Just exclude the meta description Method 1 is bad initially, but I'm willing to put time in going through and editing/checking all of them on a permanent basis. Method 2 is employed by the stack exchange site, and lets the search bots extract the best part of the page in the SERP. Thoughts? Ideas? I'm thinking a badly formed description tag is more damaging than not having one at all at the end of the day. I don't expect content to ever become unwieldy and too much to manage.

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• Customer Experience Online Forum

  - by Christie Flanagan

  Missed Oracle’s Customer Experience Online Forum?  Don’t worry. You can still catch the sessions at your convenience. Watch the Customer Experience Online Forum on demand to hear from Bruce Tempkin, a leading expert in customer experience, as well as other thought leaders and they delve into topics such as the ROI of customer experience and strategies for winning over customers.  Simply register to gain access to these sessions and more: The Customer Experience RevolutionCustomer experience has become the most important and defensible differentiator for your business. The customer experience is a journey that transcends all customer touchpoints and stages of the customer lifecycle. Discover where you are in the journey, identify how to begin optimizing the experience you deliver your customers, and join the Revolution.The ROI of Customer ExperienceBruce Temkin, Customer Experience Transformist & Managing Partner, Temkin GroupResearch of US and UK customers demonstrates a high correlation between a positive customer experience and loyalty. A successful customer interaction increases the willingness to buy more and to recommend your company. US companies can gain $380 million over three years by providing an optimized customer experience. This session will help companies determine the business impact that customer experience has on their specific business. Integrating Marketing and Loyalty to Deliver Great Customer ExperiencesNew devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. Learn how leading brands are using Oracle's marketing solutions to harness big data and better understand their customers, extend their marketing reach into social channels, and retain their high value customers through more rewarding customer experience.Where to Start Your Organization's RevolutionThe process of crafting a great customer experience starts with understanding customers and their goals. This session helps you to begin mapping a sound customer experience strategy, describing the intended experience and kinds of processes that create differentiation. The ROI of Customer Experience: A Tempkin Group Insight Report Did you know that customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch business away, and their likelihood to recommend? Did you know that even a modest increase in customer experience can translate into millions of dollars gained? Learn more about the ROI of customer experience in this free report.

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• What's the better user experience: Waiting once at startup for a long time or waiting frequently for a short time?

  - by Roflcoptr

  I'm currently design an application that involves a lot of calculation. Now I have generally two possibilities which I have both tested: 1) During startup of the application I calculated only the most important values and these values that consume a lot of time. So the user has to wait approximately 15 seconds during startup. But on the other hand a lot of user interactions require recalculation so that the user often has to wait 2-3 seconds after clicking somewhere until the application has calculated and loaded all values 2) I load everything during startup. This takes from 90 to 120 seconds... This is quite a long time, but the big advantage is that all the user interactions are executed immediately. So what would you generally consider the better approach? Loading all time-consuming operations during startup or when needed?

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• user generated / user specific functions

  - by pedalpete

  I'm looking for the most elegant and secure method to do the following. I have a calendar, and groups of users. Users can add events to specific days on the calendar, and specify how long each event lasts for. I've had a few requests from users to add the ability for them to define that events of a specific length include a break, of a certain amount of time, or require that a specific amount of time be left between events. For example, if event is 2 hours, include a 20min break. for each event, require 30 minutes before start of next event. The same group that has asked for an event of 2 hours to include a 20 min break, could also require that an event 3 hours include a 30 minute break. In the end, what the users are trying to get is an elapsed time excluding breaks calculated for them. Currently I provide them a total elapsed time, but they are looking for a running time. However, each of these requests is different for each group. Where one group may want a 30 minute break during a 2 hour event, and another may want only 10 minutes for each 3 hour event. I was kinda thinking I could write the functions into a php file per group, and then include that file and do the calculations via php and then return a calculated total to the user, but something about that doesn't sit right with me. Another option is to output the groups functions to javascript, and have it run client-side, as I'm already returning the duration of the event, but where the user is part of more than one group with different rules, this seems like it could get rather messy. I currently store the start and end time in the database, but no 'durations', and I don't think I should be storing the calculated totals in the db, because if a group decides to change their calculations, I'd need to change it throughout the db. Is there a better way of doing this? I would just store the variables in mysql, but I don't see how I can then say to mysql to calculate based on those variables. I'm REALLY lost here. Any suggestions? I'm hoping somebody has done something similar and can provide some insight into the best direction. If it helps, my table contains eventid, user, group, startDate, startTime, endDate, endTime, type The json for the event which I return to the user is {"eventid":"'.$eventId.'", "user":"'.$userId.'","group":"'.$groupId.'","type":"'.$type.'","startDate":".$startDate.'","startTime":"'.$startTime.'","endDate":"'.$endDate.'","endTime":"'.$endTime.'","durationLength":"'.$duration.'", "durationHrs":"'.$durationHrs.'"} where for example, duration length is 2.5 and duration hours is 2:30.

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• User Interface Annoyances

  - by Jim McKeeth

  I am looking for some of the most annoying user interface features that are common and keep being repeated. The first one that comes to mind is the modal pop up message box that developers like to use to let you know you did something right, but gets frustrating the 1000th time you have to close it. I would rather see the annoyances that are common in many applications instead of the one really odd ones that are only in one or two applications. Please: One per answer.

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• Is there a user-comfortable Unix-like OS?

  - by Rob Kam

  Apparently BSD is like this but only for the OS not for the third party applications: Is there a Unix or Unix-like operating system (but not OS X), where all the installed applications and drivers either all work smoothly/properly or are not included in the distribution? But not something that's been dumbed down.

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• Windows service fails to start with custom user until started once with local user

  - by Gauls

  All of a sudden my Windows service application after installation does not start. (Some services stop automatically if they have no work to do.) The service uses a custom user. If I change the logon setting to use the local system account, the service starts fine. Then when I go back and change the login setting to use this custom account (local user - custom user under user group), the service will start. Why doesn't it work in the first place?

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• Oracle Applications Global User Experience

  - by ultan o'broin

  Today, we're launching Oracle's first ever blog for global user experience (UX) applications issues. We'll be talking about how we design and develop applications for global use, looking at the cultural factors, internationalization (I18n), localization (L10n) and language used for a start. We will also discuss how we study and work with real users so that our customers have applications that allow them to be productive regardless of where they are located in the world. In addition, we will inform you about any globally-related events we know about, and about product features, development frameworks, tools, information and relevant to our worldwide customers. Also, of course, we hope to hear from you, too. If you have anything you want to know about our global user experience, a localization you'd like, or cultural feature you think would be useful, then let us know. If you have any tips or guidelines you'd like to share in this space, then this blog is for you too! As far as global user experience is concerned, you don't have to be lost in translation. Hence the name of the blog!

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• Oracle WebCenter: Extending Oracle Applications & Oracle Fusion Applications

  - by kellsey.ruppel(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} -- Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";}We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how the new release of Oracle WebCenter extends Oracle Applications and Fusion Applications.When we talk about the new release of Oracle WebCenter, we really emphasize to customers that they can leverage their existing investments and benefit from WebCenter’s Complete, Open and Integrated platform. To summarize what we mean here, Oracle WebCenter is:COMPLETEComprehensive platform for Portals/Websites, Composite Applications with integrated Social/Collaboration services and Content Management infrastructureOPENStandards support improves reuse of existing resources and extends the value of existing systemsINTEGRATEDImplicit integration with Oracle Applications, Oracle Fusion Applications & other enterprise applicationsWith all the existing enterprise applications in Oracle’s application portfolio, in the new release of WebCenter we’ve got a set of pre-built catalogs that customers can use directly to get at all the portlet resources certified and available from Oracle.  It provides customers with a ready-to-use view of their application resources.  And since WebCenter provides seamless support for building these portlets/components in a professional IDE like JDeveloper or from within a Browser, developers and business analysts can quickly assemble the information they require for their existing application investment.  In addition, we’ve taken all the user flows and patterns that we’ve learned in building Fusion Applications and focused on making it dramatically easier to use tools to create reusable application UI components. In this way, one team in the organization using an application can share their components with other teams.  And more importantly, the new team can make changes to the component without breaking the original component.  When tied to enterprise applications, this capability is extremely powerful.  This is what Oracle means when they talk about Enterprise Mashups.  And finally, we’ve provided an innovative way to go well beyond traditional “on the glass” integration by enabling business transactions for the existing applications direct integration using activity streams. This delivers aggregated and “on time” delivery of information to the business users based on what‘s happening in the enterprise that is relevant to their particular job function.  Most importantly, it ties into the personalization interactions discussed earlier so that it can help target information to you directly based on past interactions.  Application integration is key to making businesses function more efficiently with these new Enterprise 2.0 technologies.Keep checking back this week as we share more information on how WebCenter is the most complete, open and integrated modern user experience platform and show key ways WebCenter can extend Oracle Applications & Oracle Fusion Applications.

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• Nucleus Research Note: Oracle's Focus on Usability in Fusion Applications

  - by mvaughan

  By Misha Vaughan, Applications User Experience I recently noticed that Nucleus Research Inc. released a research note summarizing their findings on Oracle Fusion Applications. It's always nice when an outside firm is savvy enough to acknowledge the value of a user experience strategy. When it is applied to what Oracle has done with Fusion Applications,  it's even more satisfying.  In the note, Nucleus states: "Based on the demos and testimonials from early adopters Nucleus has reviewed, Oracle has clearly focused on usability with in-application analytics and other smart application features.  "In Oracle Fusion Applications, Oracle has built not just transactional corporate applications where users enter and extract data, but smarter applications that driver user productivity." Read it for yourself here. Read more about the story behind Oracle's Fusion Applications User Experience here.

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• Discount Multilingual Day in the Life of User Experience

  - by ultan o'broin

  Super article by the WikiMedia Foundation engineering folks about Designing for the Multilingual Web using the Wikipedia Universal Language Selector user interface as an example. Great ideas about tools that are available, as well as covering the basics of wireframing (mockups), prototyping, and user testing. Lots of inspiration there for developers and builders of apps who want to ensure their user experience (UX) really delivers for a global audience. Check out the use of the Firefox-based Pencil, how to translate your mockups, and how to perform remote user testing using Google+ Hangouts. Paul Giner demonstrates how to translate mockups. A little clunky and homespun in parts (I would prefer if tools such as Pencil or Balsamiq MockUps, and so on, could roundtrip directly from SVG to XLIFF for example, and Pencil doesn't work yet with the latest versions for Firefox) and I am not sure how it can really scales to enterprise-level use. However, the UX methodology is basically sound, and reinforces the importance of designing and testing in more that one language. The most powerful message for me is that you do not need special resources, training or expensive tools to deliver great-looking usable apps if you're a developer. Definitely worth considering if you're building apps out there in the community.

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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