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• The Nine Cs of Customer Engagement

  - by Michael Snow

  Avoid Social Media Fatigue - Learn the 9 C's of Customer Engagement inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- Have We Hit a Social-Media Plateau? In recent years, social media has evolved from a cool but unproven medium to become the foundation of pragmatic social business and a driver of business value. Yet, time is running out for businesses to make the most out of this channel. This isn’t a warning. It’s a fact. Join leading industry analyst R “Ray” Wang as he explains how to apply the nine Cs of engagement to strengthen customer relationships. Learn: How to overcome social-media fatigue and make the most of the medium Why engagement is the most critical factor in the age of overexposure The nine pillars of successful customer engagement Register for the eighth Webcast in the Social Business Thought Leaders series today. Register Now Thurs., Sept. 20, 2012 10 a.m. PT / 1 p.m. ET Presented by: R “Ray” Wang Principal Analyst and CEO, Constellation Research Christian Finn Senior Director, Product Management Oracle Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEV100103386 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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• Extra Life 2012

  - by Chris Gardner

  Greetings, It's that time of year again. The time when I beg you for money for charity. See, unlike those bell ringers outside Wal-Mart, I don't do it when you have ten bazillion holiday obligations... Once again, I will be enduring a 24-hour marathon of gaming to raise money for Children Hospital in Birmingham. All the money goes straight to them, and you get to tell Uncie Samual that you're good for that money. I'd REALLY like to break $1000 this year, as I have come REALLY close for the past 2 year to doing so. Don't live near me? Live closer to a children's hospital in the Children's Miracle Network? It's OK. Go find a participant that is working for your hospital and hook them up. Just left me know, I will will join in with the karmic love you will already receive. This year, the event will take place on October 20th, beginning at 8 A.M. Once again, I will try to provide some web streams, etc, if you want to point and laugh (especially if I have to result to playing Dance Central at 4 AM to stay awake for the last part.) Look at it this way, I'm going to badger you about this for the next month. You might as well donate some money so you can righteously tell me to shut the Smurf up. You can place your bid at the link below. Feel free to spread the word to anyone and everyone. I thank you. The children thank you. Several breeds of feral platypus thank you. Maybe, just maybe, doing so will will help you feel the love felt by re-fried beans when lovingly hugged in a warm tortilla. Enjoy your burrito. http://www.extra-life.org/participant/cgardner

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• SL: Silverlight 5

  - by xamlnotes

  Check out this new demo from MIX11. http://code.msdn.microsoft.com/silverlight/3D-Housebuilder-demo-from-def4af04 SL 5 is the next big step for great apps in SL. This new release is adding more features to an already great technology.  You can find out more about this release at http://www.microsoft.com/silverlight/future/ . I particularly like the new features for business applications such as the next text improvements and making the combo box type ahead right out of the box. Plus there are more enhancements for databinding too.  And the list goes on and on with features such as performance and “trusted application”. Where is Sl 5 now? its in Release Candidate now so the final bits should not be far down the road.

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• Arrow Presente : Oracle Solution Tour 2012

  - by swalker

  Tournée dans 6 villes à partir du 1er Décembre 1er décembre Strasbourg 6 décembre Lyon 7 décembre Aix en Provence 10 janvier Toulouse 12 janvier Nantes Contenu : Présentation de la Roadmap et de la stratégie Oracle L’accompagnement d’Arrow pour developper le Business Oracle Ateliers de certifications Oracle Sales,Presales et Support >> Pour en savoir plus

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• One Year Oracle SocialChat - The Movie

  - by mprove

  Tweet | Like | Watch on Vimeo You’ve just watched – hopefully – my first short movie. Thank you! Here is a bit of the back stage story. About 6 weeks ago colleagues from SNBC (Social Network and Business Collaboration) announced a Social Use Case Competition. It was expected to submit a video of 2 to 5 minutes duration on the Social Enterprise (our internal phrase for Enterprise 2.0). Hmm – I had a few vague ideas, but no script – no actors – no experience in film making. Really the best conditions to try something! I chose our weekly SocialChats as my main topic. But if you don’t do Danish Dogma cinema, you still need a script. Hence I played around with the SocialChat’s archive, and all of a sudden a script and even the actors appeared in front of me. The words that you have just seen are weekly topics. Slightly abridged and rearranged to form a story. Exciting, next phase. How to get it on digital celluloid? I have to confess I am still impressed by epic. (Keep in mind, epic was done in 2004.) And my actors – words – call for a typographic style already. The main part was done over a weekend with Apple Keynote. And I even found a wonderful matching soundtrack among my albums: Didge Goes World by Delago. I picked parts of Second Day and Seventh Day. Literally, the rhythm was set, and I "just" had to complete the movie. Tools used – apart from trial and error: Keynote, Pixelmator, GarageBand, iMovie. Finally I want to mention that I am extremely thankful to BSC Music for granting permissions to use the tracks for this short film! Without this sound it would have been just an ordinary slide show. – Internal note: The next SocialChat is on Death by PowerPoint vs. Presentation Zen. CU this Friday 3pm Greenwich / 7am Pacific.

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• Coherence Webcast for Developers July 11

  - by jeckels

  Coming on July 11th, we look forward to having you join us for a special Coherence webcast - just for developers! Want to learn how you, the developer, can make applications Big Data and Fast data ready? Want to be able to customize and manage your applications and services to provide real-time data and processing with ease? Then this webcast is for you. Coherence Live Webcast Developers: Deploy Highly-Available Custom Services on Your Data Grid Products July 11, 10am Pacific Time >> Register now! <<  (of course, it's free)Join Brian Oliver of the Coherence team to see how you can create and deploy customized, highly-available services for your data grid, and how real-time data processing will allow you to provide unmatched end-user experiences. We look forward to having you join us.

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• B2B training material

  - by JuergenKress

  At our SOA Community Workspace (SOA Community membership required) you can find the latest B2B training material including training videos. B2B Technical Webcast - Part 1 - Feb 7 2013 - PPT.pptx B2B Technical Webcast - Part 2 - Feb 19 2013 - PPT.pptx B2B Technical Webcast - Part 1 - Feb 7 2013 - Audio & Video.wmv B2B Technical Webcast - Part 2 - Feb 19 2013 - Audio & Video.wmv Visit our next B2B and Adapters partner training August 26th-30th 2013 in Lisbon SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: b2b,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Groovy Refactoring in NetBeans

  - by Martin Janicek

  Hi guys, during the NetBeans 7.3 feature development, I spend quite a lot of time trying to get some basic Groovy refactoring to the game. I've implemented find usages and rename refactoring for some basic constructs (class types, fields, properties, variables and methods). It's certainly not perfect and it will definitely need a lot fixes and improvements to get it hundred percent reliable, but I need to start somehow :) I would like to ask all of you to test it as much as possible and file a new tickets to the cases where it doesn't work as expected (e.g. some occurrences which should be in usages isn't there etc.) ..it's really important for me because I don't have real Groovy project and thus I can test only some simple cases. I can promise, that with your help we can make it really useful for the next release. Also please be aware that the current version is focusing only on the .groovy files. That means it won't find any usages from the .java files (and the same applies for finding usages from java files - it won't find any groovy usages). I know it's not ideal, but as I said.. we have to start somehow and it wasn't possible to make it all-in-one, so only other option was to wait for the NetBeans 7.4. I'll focus on better Java-Groovy integration in the next release (not only in refactoring, but also in navigation, code completion etc.) BTW: I've created a new component with surprising name "Refactoring" in our bugzilla[1], so please put the reported issues into this category. [1] http://netbeans.org/bugzilla/buglist.cgi?product=groovy;component=Refactoring

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• Where I missed boot.properties.?

  - by Dyade, Shailesh M

  Today one of my customer was trying to start the WebLogic Server ( Production Instance) , though he was trying to start the server in a standard way, but it was failing due to below error :   ####<Oct 22, 2012 12:14:43 PM BST> <Warning> <Security> <BanifB1> <> <main> <> <> <> <1350904483998> <BEA-090066> <Problem handling boot identity. The following exception was generated: weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed> And it started failing into below causes. ####<Oct 22, 2012 12:16:45 PM BST> <Critical> <WebLogicServer> <BanifB1> <AdminServer> <main> <<WLS Kernel>> <> <> <1350904605837> <BEA-000386> <Server subsystem failed. Reason: java.lang.AssertionError: java.lang.reflect.InvocationTargetException java.lang.AssertionError: java.lang.reflect.InvocationTargetException weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed at weblogic.security.internal.encryption.JSafeSecretKeyEncryptor.decryptSecretKey(JSafeSecretKeyEncryptor.java:121) Customer was facing this issue without any changes in the system, it was stable suddenly started seeing this issue last night. When we checked, customer was manually entering the username and password, config.xml had the entries encrypted However when verified, customer had the boot.properties at the Servers/AdminServer/security folder and DomainName/security didn't have this file. Adding boot.properies fixed the issue. Regards Shailesh Dyade 

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• Webcast - C-level Perspectives on How HR Can Take on a Bigger Role in Strategic Planning

  - by Scott Ewart

  The Economist Intelligence Unit (EIU), on behalf of IBM and Oracle, recently surveyed a number of C-level executives in North America and Western Europe to understand how HR can take on a bigger role in driving growth. The resulting reports highlight the actions senior HR leaders can take to place themselves at the heart of the debate on a company's strategic direction.In this session, IBM and Oracle HCM specialists will review the findings of the EIU research reports and provide guidance on how technology innovation can help to align talent strategies with long term business goals. Participants will gain an understanding of the following: Results of the Economist Intelligence Unit study around "Executive Perceptions of the HR Function" Differences in perspective between CEOs and CFOs Identify how the HR professional can take a bigger role in driving business growth Join us on Thursday, October 25 for a live webcast. Speakers:Gina Wells Global Oracle HCM LeaderIBM Global Business Services Michelle NewellSenior Director, HCM Applications MarketingOracle Register Here For the Webcast on Thursday, October 25.

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• Stuxnet - how it infects

  - by Kit Ong

  Except from the CNET article.http://news.cnet.com/8301-13772_3-57413329-52/stuxnet-delivered-to-iranian-nuclear-plant-on-thumb-drive/?part=propeller&subj=news&tag=linkvThe Stuxnet worm propagates by exploiting a hole in all versions of Windows in the code that processes shortcut files, ending in ".lnk," according to...[the] Microsoft Malware Protection Center....Merely browsing to the removable media drive using an application that displays shortcut icons, such as Windows Explorer, will run the malware without the user clicking on the icons. The worm infects USB drives or other removable storage devices that are subsequently connected to the infected machine. Those USB drives then infect other machines much like the common cold is spread by infected people sneezing into their hands and then touching door knobs that others are handling.The malware includes a rootkit, which is software designed to hide the fact that a computer has been compromised, and other software that sneaks onto computers by using a digital certificates signed two Taiwanese chip manufacturers that are based in the same industrial complex in Taiwan--RealTek and JMicron, according to Chester Wisniewski, senior security advisor at Sophos.... It is unclear how the digital signatures were acquired by the attacker, but experts believe they were stolen and that the companies were not involved.Once the machine is infected, a Trojan looks to see if the computer it lands on is running Siemens' Simatic WinCC software. The malware then automatically uses a default password that is hard-coded into the software to access the control system's Microsoft SQL database. The Stuxnet worm propagates by exploiting a hole in all versions of Windows in the code that processes shortcut files, ending in ".lnk," according to...[the] Microsoft Malware Protection Center....Merely browsing to the removable media drive using an application that displays shortcut icons, such as Windows Explorer, will run the malware without the user clicking on the icons. The worm infects USB drives or other removable storage devices that are subsequently connected to the infected machine. Those USB drives then infect other machines much like the common cold is spread by infected people sneezing into their hands and then touching door knobs that others are handling.The malware includes a rootkit, which is software designed to hide the fact that a computer has been compromised, and other software that sneaks onto computers by using a digital certificates signed two Taiwanese chip manufacturers that are based in the same industrial complex in Taiwan--RealTek and JMicron, according to Chester Wisniewski, senior security advisor at Sophos.... It is unclear how the digital signatures were acquired by the attacker, but experts believe they were stolen and that the companies were not involved.Once the machine is infected, a Trojan looks to see if the computer it lands on is running Siemens' Simatic WinCC software. The malware then automatically uses a default password that is hard-coded into the software to access the control system's Microsoft SQL database.

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• How to deal with Warning : "Uncommittable transaction is detected at the end of the batch. The trans

  - by VishnuTiwariBlog

  Hi, If you are integrating with SQL Server and dealing with batch messages, you may encounter this problem. And this is evitable. The reason is the contention of resources. If your batch contains four messages and all the four messages have to be updated to SQL Server and then at the same time four process will contend for SQL server table and resources and the obvious result will be, few of your transaction will be left uncomitted and if you are not handling dehydration [not modifying the default property of the Dehydration] then your orchestration will dehydrate and will go for retry. If retry is set for every five minutes then after five minutes Port will send the message to the database. Reason for writing this post was as I did not want to see so many DEHYDRATED messages. And this was happening as Host Throttling was not set. Thus as soon as the BizTalk Process finds that SQL resources are unavailable it will go and dehydrate that process and process will go for retry. The contension of resources is unavoidable though we can fine tune the Dehydration setting. If you increase the time that an orchestration can be blocked at a subscription before being dehydrated, possibly you will give more time BizTalk Engine to handle to SQL resource availability. At least I solve the problem by fine tuning the Dehydration properties. Below is the section of config info which you need to add to the BTSNTsvc.exe.config.   <?xml version="1.0" ?> <configuration>        <configSections>               <section name="xlangs" type="Microsoft.XLANGs.BizTalk.CrossProcess.XmlSerializationConfigurationSectionHandler, Microsoft.XLANGs.BizTalk.CrossProcess" />        </configSections>        <runtime>               <assemblyBinding xmlns="urn:schemas-microsoft-com:asm.v1">                      <probing privatePath="BizTalk Assemblies;Developer Tools;Tracking" />               </assemblyBinding>        </runtime>        <xlangs>               <Configuration>                      <Dehydration MaxThreshold="1800" MinThreshold="1" ConstantThreshold="-1">                             <VirtualMemoryThrottlingCriteria OptimalUsage="900" MaximalUsage="1300" IsActive="true" />                             <PrivateMemoryThrottlingCriteria OptimalUsage="50" MaximalUsage="350" IsActive="true" />                             <PhysicalMemoryThrottlingCriteria OptimalUsage="50" MaximalUsage="350" IsActive="false" />                      </Dehydration>               </Configuration>        </xlangs> </configuration>

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• ANTLRWorks 2: Early Access Preview 10

  - by Geertjan

  I took a quick look at how the ANTLRWorks 2 project is getting on... and discovered that today, March 23, the new early access preview 10 has been released: http://www.antlr.org/wiki/display/ANTLR4/1.+Overview Downloaded it immediately and was impressed when browsing through the Java.g file that I also found on the Antlr site: (Click to enlarge the image above.) On the page above, the following enhancements are listed: Add tooltips for rule references Finally fixed the navigator update bug Major improvements to code completion Fix legacy mode Many performance and stability updates I've blogged before about how the developers on the above project consider their code completion to be "scary fast". Some discussions have taken place about how code developed by the ANTLRWorks team could be contributed to the NetBeans project, since NetBeans IDE and ANTLRWorks 2 are both based on the NetBeans Platform.

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• BizTalk 2009 - The Community ODBC Adapter: Schema Generation

  - by Stuart Brierley

  Having previously detailed the installation of the Community ODBC Adapter for BizTalk 2009, the next thing I will be looking at is the generation of schemas using this ODBC adapter. Within your BizTalk 2009 project, right click the project and select Add Generated Items.  In the resultant window choose Add Adapter Metadata and click Add to open the Add Adapter Wizard. Check that the BizTalk Server and Database names are correct, select the ODBC adapter and click next. You must now set the connection string. To start with choose set, then new DSN (data source name). You now need to define the Data Source you will be connecting to.  On the User DSN tab select Add add then driver you want to use. In this case I am going to use the MySQL ODBC Driver.  A User DSN will only be visible on the current machine with you as a user. * Although I initially set up a User DSN and this was fine for creating schemas with, I later realised that you actually need a system DSN as the BizTalk host service needs this to be able connect to the database on a receive or send port. You will then be asked to Set up the MySQL ODBC Data Source.  In my case this is a local database making use of named pipes, so I had to make sure that I ticked the "Force use of named pipes" check box and removed the "# The Pipe the MySQL Server will use socket=mysql" line from the mysql.ini; with this is place the connection would fail as there is no apparent way to specify the pipe name in the ODBC driver configuration. This will then update the User DSN tab with the new Data Source.  Make sure that you select it and press OK. Select it again in the Choose Data Source window and press OK.  On the ODBC transport window select next. You will now be presented with the Schema Information window, where you must supply the namespace, type and root element names for your schema. Next choose the type of statement that you will be using to create your schema - in this case I am using a stored procedure. *I later discovered that this option is fine for MySQL stored procedures without input parameters, but failed for MySQL stored procedures with input parameters.  (I will be posting on the way to handle input parameters soon) Next you will need to specify the name of the stored procedure.  In this case I have a simple stored procedure to return all the data held by my TestTable in MySQL. Select * from TestTable; The table itself has three columns: Name, Sex and Married. Selecting finish should now hopefully create your schemas based on the input and output from your stored procedure. In my case I have:   An empty schema for the request; after all I have no parameters for the stored procedure.  A response schema comprised of a Table Record with Name, Sex and Married children. Next I will be looking at the use of the ODBC adpater with: Receive ports Send ports

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• PeopleSoft and PeopleTools at Oracle OpenWorld 2012

  - by PeopleTools Strategy

  From Jeff Robbins PeopleTools 8.52 Gregory Sawyer October 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Oracle Open World is once again just around the corner.  This is a huge event for Oracle with thousands of individual sessions that cover all sorts of topics.  Here’s a link to a note from Paco Aubrejuan about PeopleSoft’s plans for this year’s conference: [link: http://www.oracle.com/us/industries/utilities/pfst-oow12-letter-1841052.pdf] Each year, PeopleTools sessions prove to be among the highest rated and best attended sessions of the conference. Once again we’ve put together a broad program of sessions and a great Hands on Lab, so be sure to use the Open World Schedule Builder to pre-register for the sessions you think will be of greatest value to you: [link: https://www.oracle.com/webapps/token/scheduler] Highlights of our program include: · Customer success with PeopleTools 8.52 · Great new features of the upcoming PeopleTools 8.53 · PeopleSoft’s new mobile solutions · Innovative technologies for your PeopleSoft system: Integration, User Experience, Lifecycle Management and more We’re excited about all that we have planned and look forward to seeing you there.  Stop by the DEMOGrounds to ask questions, see new features or just say hello. See you all there Jeff

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• TODO Formatting

  - by charlie.mott

  Article Source: http://geekswithblogs.net/charliemott TODO's should only be used for a short period of time to remind you that something needs to be done. They should then be addressed as soon as possible. In order to know who owns a TODO task and how long it’s been outstanding, my company uses the following standard for TODO formatting: Format:     // TODO : Owner Initials – Date Created – Description of task. Sample:     // TODO: CM – 2012/01/20 – Move this class to a new location so it can be reused. Using this pattern makes it easy to use the Resharper TODO explorer. The Carrot In order to make it easy for developers to apply this rule, a code snippet can be created in Visual Studio. Even better, I created a Resharper template. This gives the facility to use the current user name and current date macros. image This actually makes the formatting look like this. Sample:     // TODO: cmott – 2012/01/20 – Move this class to a new location so it can be reused. The Stick How to you enforce such a rule? I tried to create a custom Resharper Highlighting Pattern to perform custom code analysis inspection for deviations from this pattern. However, I did not have any success. The find dialog would not accept // text. If I work it out, I will update this blog post. StyleCop Instead I created a custom StyleCop rule. I followed the approach used with the StyleCop Contrib project. This provides a simple to use base class and easy to use unit testing framework. I will upload this todo format analyzer as a patch to that project. image

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• Oracle Database 12c

  - by David Allan

  Exciting day today as Oracle Database 12c is released. You can find lots of information on the release on OTN here. With this release comes another milestone on Oracle's Data Integration roadmap - OWB is no longer shipped with the database. You will notice that the OWB documentation is no longer included with the Oracle Database documentation, you can compare and contrast the 11.2 and 12.1 documentation below. OWB 11gR2 is still supported with Oracle Database 12c, you will need 11.2.0.3 plus at least CP2 which has been certified with Oracle Database 12c. The 11.2.0.4 release will wrapper this into one install.

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• Matinale Hyperion - 26 juin 2013 : Agenda disponible

  - by Louisa Aggoune

  INNOVATION - LEADERSHIP - EVOLUTION Votre rendez-vous annuel privilégié avec la communauté Hyperion (clients, partenaires et experts solutions) en partenariat avec les Clubs Utilisateurs Oracle. Réservez dès à présent votre matinée du 26 juin prochain pour échanger sur des cas réels d’utilisation de la solution Oracle Hyperion Enterprise Performance Management lors de cette édition résolument placée sous le signe de l'interactivité. Découvrez l'agenda : cliquez içi Avec la participation de Klee, l'AUFO, Neo Finance, Micropole, Armonia, Shortways Inscrivez-vous vite, nombre de places limité. 26 Juin 2013 8h30 à 11h30 Châteauform' Monceau Rio 4 place Rio de Janeiro 75008 Paris

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• Would You Swim Laps in Lake Baikal?

  - by rickramsey

  source This is the lake where Yuli Vasiliev's countrymen swim laps. Yuli is one of my favorite OTN writers not just because he really knows his stuff. Not just because his writing is clear and accurate. And not just because his English is better than the English of most native speakers. Yo, those are all good reasons. But it's the Lake Baikal thing. Yuli recently wrote two wicked good how-to's about Oracle VM Templates. You should read them. You might gain a gram of Yuli's respect. Two grams, if you can head butt icebergs while you swim. How to Use Oracle VM Templates How to prepare an Oracle VM environment to use Oracle VM Templates, how to obtain a template, and how to deploy the template to your Oracle VM environment. Also how to create a virtual machine based on that template and how you can clone the template and change the clone's configuration. How to Use Oracle VM VirtualBox Templates How to use Oracle VM VirtualBox Templates in Oracle VM VirtualBox. Similar to the article above, but it describes how to download, install, and configure the templates within Oracle VM VirtualBox, instead of on bare metal. Other OTN Technical Articles by Yuli Vasiliev Retrieving, Transforming, and Consolidating Web Data with Oracle Database Setting Up, Configuring, and Using a WebLogic Server Cluster Cube Development for Beginners How to XQuery Non-JDBC Sources from JDBC Advanced Dimensional Design with Oracle Warehouse Builder Using the JDBC Connectivity Layer in Oracle Warehouse Builder High Performance Oracle JDBC Programming Python Data Persistence with Oracle Querying JPA Entities with JPQL and Native SQL - Rick Website Newsletter Facebook Twitter

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• Friday Tips #6, Part 2

  - by Chris Kawalek

  Here is a question about updating Oracle VM: Question: How can I perform Oracle VM 3 server updates from Oracle VM Manager? Answer by Gregory King, Principal Best Practices Consultant, Oracle VM Product Management: Server Update Manager is a built-in feature of the Oracle VM Manager. Basically, Server Update Manager automatically configures YUM updates on all the Oracle VM Servers, pointing each to our Unbreakable Linux Network (ULN) update channel for Oracle VM. The servers periodically check with our Oracle YUM repository and notify the Oracle VM Manager that an update is available for each server. Actual server updates must be triggered by the Oracle VM administrator – they are not executed automatically. At this point, you can use the Oracle VM Manager to put a server into maintenance mode which live migrates all the running Oracle VM Guests to other Oracle VM Servers in the server pool. Once all the Oracle VM Guests have been migrated, the Oracle VM administrator can trigger the update on the server. The entire process is documented in the Installation and Upgrade Guide of Oracle VM Documentation so I won’t spend time detailing the steps. However, configuring the Server Update Manager is exceedingly simple. Simply navigate to the Tools and Resources tab in the Oracle VM Manager, select the link for Server Update Manager and ensure the following values are added to the text boxes as shown in the illustration below: YUM Base URL: http://public-yum.oracle.com/repo/OracleVM/OVM3/latest/x86_64 YUM GPG Key: file:///etc/pki/rpm-gpg/RPM-GPG-KEY-oracle Every server in the pool will be automatically configured for YUM updates once you choose the Apply button. Many thanks to Greg and Rick for providing the answers to this week's questions. If you want to ask us something, hit up Twitter and use hashtag #AskOracleVirtualization. See you next week! -Chris 

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• Customer Experience in the Year Ahead

  - by Christina McKeon

  With 2012 coming to an end soon, we find ourselves reflecting on the year behind us and the year ahead. Now is a good time for reflection on your customer experience initiatives to see how far you have come and where you need to go. Looking back on your customer experience efforts this year, were you able to accomplish the following? Customer journey mapping Align processes across the entire customer lifecyle (buying and owning) Connect all functional areas to the same customer data Deliver consistent and personal experiences across all customer touchpoints Make it easy and rewarding to be your customer Hire and develop talent that drives better customer experiences Tie key performance indicators (KPIs) to each of your customer experience objectives This is by no means a complete checklist for your customer experience strategy, but it does help you determine if you have moved in the right direction for delivering great customer experiences. If you are just getting started with customer experience planning or were not able to get to everything on your list this year, consider focusing on customer journey mapping in 2013. This exercise really helps your organization put your customer in the center and understand how everything you do affects that customer. At Oracle, we see organizations in various stages of customer experience maturity all learn a lot when they go through journey mapping. Companies just starting out with customer experience get a complete understanding of what it is like to be a customer and how everything they do affects that customer. And, organizations that are further along with customer experience often find journey mapping helps provide perspective when re-visiting their customer experience strategy. Happy holidays and best wishes for delivering great customer journeys in 2013!

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• Oracle OpenWorld & JavaOne + Develop 2010

  - by [email protected]

  ?????? ?????????? ????????? ??????????? ??? ?????????? Oracle OpenWorld 2010 19-23 ???????? 2010 Moscone Center, San Francisco, CA ?? ??????????? Oracle Openworld 2010 ?????? ???????????? ??????????? - Applications, Database, Middleware - ? ?????????????? ??????? Oracle, ????? ??????? ???????????? ??????? ? ??????? ???????? (Server and Storage Systems) ? ????? ??? 50 ???????.    ???????? ????? ????????? ?????????? ????? ?? ??????????? ????? ??????????? ????????? ??????? ????? ?????????? ? ??????????? ????? ???????? ? ?????????? ?? ???????? Oracle ? ?????????? ?? ?????? ? ?????????? 

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• F# &ndash; It&rsquo;s time to grow up baby.

  - by MarkPearl

  In the last few months since I started learning F# I have begin to notice an increase in the number of people blogging about the language. Sure, it could just be that I am noticing it more because I am actively looking out for questions and blog posts, but even in my day to day reading of Code Project Daily News and Stack Overflow questions there seems to be increased activity around the language. So what sparked this post? Well, today today I logged in and saw that the latest podcast by DNR was on F# and then immediately afterwards I received an email from CodeProject with a great article comparing F# and Scala. Currently, as of this blog posting (21 May 2010) F# is ranked on the tiobe site at position 43, but I am willing to put money on it that in the next few tiobe ratings this ranking will continue to rise till F# will be a top 20.

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• Working with Analytic Workflow Manager (AWM) - Part 8 Cube Metadata Analysis

  - by Mohan Ramanuja

  CUBE SIZEselect dbal.owner||'.'||substr(dbal.table_name,4) awname, sum(dbas.bytes)/1024/1024 as mb, dbas.tablespace_name from dba_lobs dbal, dba_segments dbas where dbal.column_name = 'AWLOB' and dbal.segment_name = dbas.segment_name group by dbal.owner, dbal.table_name, dbas.tablespace_name order by dbal.owner, dbal.table_name SESSION RESOURCES select vses.username||':'||vsst.sid username, vstt.name, max(vsst.value) valuefrom v$sesstat vsst, v$statname vstt, v$session vseswhere vstt.statistic# = vsst.statistic# and vsst.sid = vses.sid andVSES.USERNAME LIKE ('ATTRIBDW_OWN') ANDvstt.name in ('session pga memory', 'session pga memory max', 'session uga memory','session uga memory max', 'session cursor cache count', 'session cursor cache hits', 'session stored procedure space', 'opened cursors current', 'opened cursors cumulative') andvses.username is not null group by vsst.sid, vses.username, vstt.name order by vsst.sid, vses.username, vstt.name OLAP PGA USE select 'OLAP Pages Occupying: '|| round((((select sum(nvl(pool_size,1)) from v$aw_calc)) / (select value from v$pgastat where name = 'total PGA inuse')),2)*100||'%' info from dual union select 'Total PGA Inuse Size: '||value/1024||' KB' info from v$pgastat where name = 'total PGA inuse' union select 'Total OLAP Page Size: '|| round(sum(nvl(pool_size,1))/1024,0)||' KB' info from v$aw_calc order by info desc OLAP PGA USAGE PER USER select vs.username, vs.sid, round(pga_used_mem/1024/1024,2)||' MB' pga_used, round(pga_max_mem/1024/1024,2)||' MB' pga_max, round(pool_size/1024/1024,2)||' MB' olap_pp, round(100*(pool_hits-pool_misses)/pool_hits,2) || '%' olap_ratio from v$process vp, v$session vs, v$aw_calc va where session_id=vs.sid and addr = paddr CUBE LOADING SCRIPT REM The 'set define off' statement is needed only if running this script through SQLPlus.REM If you are using another tool to run this script, the line below may be commented out.set define offBEGIN  DBMS_CUBE.BUILD(    'VALIDATE  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/BEGIN  DBMS_CUBE.BUILD(    '  ATTRIBDW_OWN.CURRENCY USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNT USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.DATEDIM USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.CUSIP USING  (    LOAD NO SYNCH,    COMPILE SORT  ),  ATTRIBDW_OWN.ACCOUNTRETURN',    'CCCCC', -- refresh methodfalse, -- refresh after errors    0, -- parallelismtrue, -- atomic refreshtrue, -- automatic orderfalse); -- add dimensionsEND;/ VISUALIZATION OBJECT - AW$ATTRIBDW_OWN  CREATE TABLE "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"        (            "PS#"    NUMBER(10,0),            "GEN#"   NUMBER(10,0),            "EXTNUM" NUMBER(8,0),            "AWLOB" BLOB,            "OBJNAME"  VARCHAR2(256 BYTE),            "PARTNAME" VARCHAR2(256 BYTE)        )        PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE        (            BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "AWLOB"        )        STORE AS SECUREFILE        (            TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        PARTITION BY RANGE        (            "GEN#"        )        SUBPARTITION BY HASH        (            "PS#",            "EXTNUM"        )        SUBPARTITIONS 8        (            PARTITION "PTN1" VALUES LESS THAN (1) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE READS LOGGING NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP661" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP662" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP663" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP664" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP665" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP666" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP667" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP668" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" ) ,            PARTITION "PTNN" VALUES LESS THAN (MAXVALUE) PCTFREE 10 PCTUSED 40 INITRANS 4 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOB ("AWLOB") STORE AS SECUREFILE ( TABLESPACE "ATTRIBDW_DATA" DISABLE STORAGE IN ROW CHUNK 8192 RETENTION MIN 1 CACHE NOCOMPRESS KEEP_DUPLICATES STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)) ( SUBPARTITION "SYS_SUBP669" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP670" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP671" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP672" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP673" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION            "SYS_SUBP674" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP675" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_SUBP676" LOB ("AWLOB") STORE AS ( TABLESPACE "ATTRIBDW_DATA" ) TABLESPACE "ATTRIBDW_DATA" )        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."ATTRIBDW_OWN_I$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        "PS#", "GEN#", "EXTNUM"    )    PCTFREE 10 INITRANS 4 MAXTRANS 255 COMPUTE STATISTICS STORAGE    (        INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT    )    TABLESPACE "ATTRIBDW_DATA" ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000406980C00004$$" ON "ATTRIBDW_OWN"."AW$ATTRIBDW_OWN"    (        PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" LOCAL (PARTITION "SYS_IL_P711" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP695" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP696" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP697" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP698" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP699" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP700" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP701" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP702" TABLESPACE "ATTRIBDW_DATA" ) , PARTITION "SYS_IL_P712" PCTFREE 10 INITRANS 1 MAXTRANS 255 STORAGE( BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) ( SUBPARTITION "SYS_IL_SUBP703" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP704" TABLESPACE        "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP705" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP706" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP707" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP708" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP709" TABLESPACE "ATTRIBDW_DATA" , SUBPARTITION "SYS_IL_SUBP710" TABLESPACE "ATTRIBDW_DATA" ) ) PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE BUILD LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_BUILD_LOG"        (            "BUILD_ID"          NUMBER,            "SLAVE_NUMBER"      NUMBER,            "STATUS"            VARCHAR2(10 BYTE),            "COMMAND"           VARCHAR2(25 BYTE),            "BUILD_OBJECT"      VARCHAR2(30 BYTE),            "BUILD_OBJECT_TYPE" VARCHAR2(10 BYTE),            "OUTPUT" CLOB,            "AW"            VARCHAR2(30 BYTE),            "OWNER"         VARCHAR2(30 BYTE),            "PARTITION"     VARCHAR2(50 BYTE),            "SCHEDULER_JOB" VARCHAR2(100 BYTE),            "TIME" TIMESTAMP (6)WITH TIME ZONE,        "BUILD_SCRIPT" CLOB,        "BUILD_TYPE"            VARCHAR2(22 BYTE),        "COMMAND_DEPTH"         NUMBER(2,0),        "BUILD_SUB_OBJECT"      VARCHAR2(30 BYTE),        "REFRESH_METHOD"        VARCHAR2(1 BYTE),        "SEQ_NUMBER"            NUMBER,        "COMMAND_NUMBER"        NUMBER,        "IN_BRANCH"             NUMBER(1,0),        "COMMAND_STATUS_NUMBER" NUMBER,        "BUILD_NAME"            VARCHAR2(100 BYTE)        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "OUTPUT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        )        LOB        (            "BUILD_SCRIPT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00013$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407294C00007$$" ON "ATTRIBDW_OWN"."CUBE_BUILD_LOG" ( PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE DIMENSION COMPILE  CREATE TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"        (            "ID"               NUMBER,            "SEQ_NUMBER"       NUMBER,            "ERROR#"           NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE"    VARCHAR2(2000 BYTE),            "DIMENSION"        VARCHAR2(100 BYTE),            "DIMENSION_MEMBER" VARCHAR2(100 BYTE),            "MEMBER_ANCESTOR"  VARCHAR2(100 BYTE),            "HIERARCHY1"       VARCHAR2(100 BYTE),            "HIERARCHY2"       VARCHAR2(100 BYTE),            "ERROR_CONTEXT" CLOB        )        SEGMENT CREATION DEFERRED PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING TABLESPACE "ATTRIBDW_DATA" LOB        (            "ERROR_CONTEXT"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION"IS    'Name of dimension being compiled';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."DIMENSION_MEMBER"IS    'Problem dimension member';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."MEMBER_ANCESTOR"IS    'Problem dimension member''s parent';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY1"IS    'First hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."HIERARCHY2"IS    'Second hierarchy involved in error';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"."ERROR_CONTEXT"IS    'Extra information for error';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"IS    'Cube dimension compile log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407307C00010$$" ON "ATTRIBDW_OWN"."CUBE_DIMENSION_COMPILE"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE( INITIAL 1048576 NEXT 1048576 MAXEXTENTS 2147483645) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE OPERATING LOG  CREATE TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"        (            "INST_ID"    NUMBER NOT NULL ENABLE,            "SID"        NUMBER NOT NULL ENABLE,            "SERIAL#"    NUMBER NOT NULL ENABLE,            "USER#"      NUMBER NOT NULL ENABLE,            "SQL_ID"     VARCHAR2(13 BYTE),            "JOB"        NUMBER,            "ID"         NUMBER,            "PARENT_ID"  NUMBER,            "SEQ_NUMBER" NUMBER,            "TIME" TIMESTAMP (6)WITH TIME ZONE NOT NULL ENABLE,        "LOG_LEVEL"    NUMBER(4,0) NOT NULL ENABLE,        "DEPTH"        NUMBER(4,0),        "OPERATION"    VARCHAR2(15 BYTE) NOT NULL ENABLE,        "SUBOPERATION" VARCHAR2(20 BYTE),        "STATUS"       VARCHAR2(10 BYTE) NOT NULL ENABLE,        "NAME"         VARCHAR2(20 BYTE) NOT NULL ENABLE,        "VALUE"        VARCHAR2(4000 BYTE),        "DETAILS" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "DETAILS"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."INST_ID"IS    'Instance ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SID"IS    'Session ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SERIAL#"IS    'Session serial#';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."USER#"IS    'User ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SQL_ID"IS    'Executing SQL statement ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."JOB"IS    'Identifier of job';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."PARENT_ID"IS    'Parent operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."TIME"IS    'Time of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."LOG_LEVEL"IS    'Verbosity level of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DEPTH"IS    'Nesting depth of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."OPERATION"IS    'Current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."SUBOPERATION"IS    'Current suboperation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."STATUS"IS    'Status of current operation';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."NAME"IS    'Name of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."VALUE"IS    'Value of record';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"."DETAILS"IS    'Extra information for record';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"IS    'Cube operations log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407301C00018$$" ON "ATTRIBDW_OWN"."CUBE_OPERATIONS_LOG"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ; CUBE REJECTED RECORDS CREATE TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"        (            "ID"            NUMBER,            "SEQ_NUMBER"    NUMBER,            "ERROR#"        NUMBER(8,0) NOT NULL ENABLE,            "ERROR_MESSAGE" VARCHAR2(2000 BYTE),            "RECORD#"       NUMBER(38,0),            "SOURCE_ROW" ROWID,            "REJECTED_RECORD" CLOB        )        SEGMENT CREATION IMMEDIATE PCTFREE 10 PCTUSED 40 INITRANS 1 MAXTRANS 255 NOCOMPRESS LOGGING STORAGE        (            INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT        )        TABLESPACE "ATTRIBDW_DATA" LOB        (            "REJECTED_RECORD"        )        STORE AS BASICFILE        (            TABLESPACE "ATTRIBDW_DATA" ENABLE STORAGE IN ROW CHUNK 8192 RETENTION NOCACHE LOGGING STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT)        ) ;COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ID"IS    'Current operation ID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SEQ_NUMBER"IS    'Cube build log sequence number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR#"IS    'Error number being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."ERROR_MESSAGE"IS    'Error text being reported';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."RECORD#"IS    'Rejected record number';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."SOURCE_ROW"IS    'Rejected record''s ROWID';    COMMENT ON COLUMN "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"."REJECTED_RECORD"IS    'Rejected record copy';    COMMENT ON TABLE "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"IS    'Cube rejected records log';CREATE UNIQUE INDEX "ATTRIBDW_OWN"."SYS_IL0000407304C00007$$" ON "ATTRIBDW_OWN"."CUBE_REJECTED_RECORDS"    (        PCTFREE 10 INITRANS 2 MAXTRANS 255 STORAGE(INITIAL 1048576 NEXT 1048576 MINEXTENTS 1 MAXEXTENTS 2147483645 PCTINCREASE 0 FREELISTS 1 FREELIST GROUPS 1 BUFFER_POOL DEFAULT FLASH_CACHE DEFAULT CELL_FLASH_CACHE DEFAULT) TABLESPACE "ATTRIBDW_DATA" PARALLEL (DEGREE 0 INSTANCES 0) ;

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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