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  • SPF record doesn't work (not sure which DNS server to tweak)

    - by Ion
    Problem: Google (and perhaps others) marks our emails as SPF neutral. Let me give you some background about the setup: initially got a dedicated server (Hetzner) with Plesk installed to host a domain/web application, let's say: bigjaws.com. Plesk automatically creates a DNS zone for it with some records for the various services it provides out of the box, e.g. webmail.bigjaws.com as a CNAME to bigjaws.com to provide Horde/whatever, etc. Let me point out four relevant of these records (where XXX.XXX.XXX.158 is our dedicated IP): bigjaws.com. A XXX.XXX.XXX.158 mail.bigjaws.com. A XXX.XXX.XXX.158 bigjaws.com MX (10) mail.bigjaws.com. bigjaws.com. TXT v=spf1 +a +mx -all The above records are not(?) valid anymore though, because after using this dedicated server for a while, our site got bigger and bigger so we decided to move our operations over to AWS (EC2, RDS, ELB, etc), but we retained the mail functionality as is, i.e. emails from [email protected] are sent by connecting to our dedicated server where Plesk takes care of things. This was decided in order not to setup anything from scratch. Of course for all DNS-related things we now use Route53. In Route53 I have the following records: mail.schoox.com. A XXX.XXX.XXX.158 bigjaws.com. MX (10) mail.bigjaws.com bigjaws.com. SPF "v=spf1 +ip4:XXX.XXX.XXX.158 +mx ~all" From my understanding of SPF, the SPF status should have been passed: I designate that all email being sent by bigjaws.com from XXX.XXX.XXX.158 are valid/not spam (I added +mx there but I'm not sure if needed). When a mail server receives an email, doesn't it lookup the SPF record of the domain and checks against the IP it got the email from? Checking with spfquery: root@box:~# spfquery -ip XXX.XXX.XXX.158 -sender [email protected] -rcpt-to [email protected] StartError Context: Failed to query MAIL-FROM ErrorCode: (2) Could not find a valid SPF record Error: No DNS data for 'bigjaws.com'. EndError noneneutral Please see http://www.openspf.org/Why?id=employee1%40bigjaws.com&ip=XXX.XXX.XXX.158&receiver=spfquery : Reason: default spfquery: XXX.XXX.XXX.158 is neither permitted nor denied by domain of bigjaws.com Received-SPF: neutral (spfquery: XXX.XXX.XXX.158 is neither permitted nor denied by domain of bigjaws.com) client-ip=XXX.XXX.XXX.158; [email protected]; If I go to the address listed above (openspf.org) it tells me that the message should have been accepted(!): spfquery rejected a message that claimed an envelope sender address of [email protected]. spfquery received a message from static.158.XXX.XXX.XXX.clients.your-server.de (XXX.XXX.XXX.158) that claimed an envelope sender address of [email protected]. The domain bigjaws.com has authorized static.158.XXX.XXX.XXX.clients.your-server.de (XXX.XXX.XXX.158) to send mail on its behalf, so the message should have been accepted. It is impossible for us to say why it was rejected. What should I do? If the problem persists, contact the bigjaws.com postmaster. Also, here are some headers from an email sent by one of our [email protected] addresses to a gmail.com address (by the way, bigjaws.de listed in the "Received: from" field was the initial domain hosted on the dedicated server before adding the .com one -- both are still listed as separate subscriptions under Plesk). Delivered-To: [email protected] Received: by 10.14.177.70 with SMTP id c46csp289656eem; Wed, 23 Oct 2013 01:11:00 -0700 (PDT) X-Received: by 10.14.102.66 with SMTP id c42mr306186eeg.47.1382515860386; Wed, 23 Oct 2013 01:11:00 -0700 (PDT) Return-Path: <[email protected]> Received: from bigjaws.de (static.158.XXX.XXX.XXX.clients.your-server.de. [XXX.XXX.XXX.158]) by mx.google.com with ESMTPS id l4si19438578eew.161.2013.10.23.01.10.59 for <[email protected]> (version=TLSv1 cipher=RC4-SHA bits=128/128); Wed, 23 Oct 2013 01:10:59 -0700 (PDT) Received-SPF: neutral (google.com: XXX.XXX.XXX.158 is neither permitted nor denied by best guess record for domain of [email protected]) client-ip=XXX.XXX.XXX.158; Authentication-Results: mx.google.com; spf=neutral (google.com: XXX.XXX.XXX.158 is neither permitted nor denied by best guess record for domain of [email protected]) [email protected] DomainKey-Signature: a=rsa-sha1; q=dns; c=nofws; s=default; d=bigjaws.com; b=WwRAS0WKjp9lO17iMluYPXOHzqRcOueiQT4rPdvy3WFf0QzoXiy6rLfxU/Ra53jL1vlPbwlLNa5gjoJBi7ZwKfUcvs3s02hJI7b3ozl0fEgJtTPKoCfnwl4bLPbtXNFu; h=Received:Received:Message-ID:Date:From:User-Agent:MIME-Version:To:Subject:Content-Type:Content-Transfer-Encoding; Received: (qmail 22722 invoked from network); 23 Oct 2013 10:10:59 +0200 Received: from hostname.static.ISP.com (HELO ?192.168.1.60?) (YYY.YYY.ISP.IP) by static.158.XXX.XXX.XXX.clients.your-server.de. with ESMTPSA (DHE-RSA-AES256-SHA encrypted, authenticated); 23 Oct 2013 10:10:59 +0200 Message-ID: <[email protected]> Date: Wed, 23 Oct 2013 11:11:00 +0300 From: BigJaws Employee <[email protected]> User-Agent: Mozilla/5.0 (Windows NT 6.2; WOW64; rv:24.0) Gecko/20100101 Thunderbird/24.0.1 MIME-Version: 1.0 To: [email protected] Subject: test SPF Content-Type: text/plain; charset=ISO-8859-1 Content-Transfer-Encoding: 7bit test SPF Any ideas why SPF is not working correctly? Also, are there any DNS settings that are not needed anymore and create a problem?

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  • How to to specify network address for a dhcp client

    - by drecute
    I have setup and configured a DHCP server on a sparc running Solaris 10. Now I want to test the DHCP server by creating a DHCP client on another computer running Solaris 11. I would like to know, how do I specify a network address for a dhcp client such that its generated ip address is within a specific subnet. For example: The DHCP server host = 172.1.1.1 So I want the client machine to have an IP Address in the range of 172.1.1.1 255.255.255.0. Please help me.

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  • How do you apply development practices like version control, testing and continuous integration/deployment to system administration?

    - by arex1337
    Imagine you're going to manage a number of servers with a number of different services that's used by a number of people. Now say you want to reconfigure or replace some software on one of those servers. Obviously you don't want to work on servers that are in production. If this was a code change, as a developer, I would make the change on my local development machine, test it locally and commit the change to a version control system. The changes could then be deployed in a staging environment, tested further and finally deployed in a production environment. It would also be easy for me to roll back, if necessary. Generally, or specifically, how do you achieve this in system administration? (The first thing that comes to mind is to use virtual machines and put virtual machine images in version control, but I'm sure there is a lot of literature and clever solutions I'm not presently aware of.)

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  • How to apply verification and validation on the following example

    - by user970696
    I have been following verification and validation questions here with my colleagues, yet we are unable to see the slight differences, probably caused by language barrier in technical English. An example: Requirement specification User wants to control the lights in 4 rooms by remote command sent from the UI for each room separately. Functional specification The UI will contain 4 checkboxes labelled according to rooms they control. When a checkbox is checked, the signal is sent to corresponding light. A green dot appears next to the checkbox When a checkbox is unchecked, the signal (turn off) is sent to corresponding light. A red dot appears next to the checkbox. Let me start with what I learned here: Verification, according to many great answers here, ensures that product reflects specified requirements - as functional spec is done by a producer based on requirements from customer, this one will be verified for completeness, correctness). Then design document will be checked against functional spec (it should design 4 checkboxes..), and the source code against design (is there a code for 4 checkboxes, functions to send the signals etc. - is it traceable to requirements). Okay, product is built and we need to test it, validate. Here comes our understanding trouble - validation should ensure the product meets requirements for its specific intended use which is basically business requirement (does it work? can I control the lights from the UI?) but testers will definitely work with the functional spec, making sure the checkboxes are there, working, labelled, etc. They are basically checking whether the requirements in functional spec were met in the final product, isn't that verification? (should not be, lets stick to ISO 12207 that only validation is the actual testing)

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  • Running CORN job on Ubuntu server for SugarCRM

    - by Logik
    i am pretty inexperienced in Linux.So be descriptive on your answer. My environment :Local Linux server 12.04 hosting Sugar CRM 6.5.2. There is area in sugar CRM called scheduler. I can configured some predefined jobs here. in my case i am trying to run email reminders (ever min/hour/day/month). For this scheduler to be effective, i read some where i need to setup CRON job. So i did some research & finally put following lines in CRONTAB for the root user, as per instructions given in sugarCRM. cd /var/www/crm; php -f cron.php /dev/null 2&1 Well i am creating contracts in my sugarCRM (AOS module) & i want email reminders to be sent for these contracts to the concern person. Now my sugarCRM email is configured correctly & i can send test emails using it. But the CRON + scheduler not giving any result. I can't receive any emails. Then i tried to read /var/log/syslog & it is showing entry for following line each minute. Oct 27 15:03:01 unicomm CRON[28182]: (root) CMD (cd /var/www/crm; php -f cron.php /dev/null 2&1) I've few questions: 1) what does the CRON job line i've added in crontab mean? cd /var/www/crm; php -f cron.php /dev/null 2&1 is not making any sense to me. 2) How am i suppose to get this thing work? I've searched a lot (including SugarCRM forum), but no luck.

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  • virtual install from ISO not getting virtual kernel

    - by Pete
    I have a KVM host (12.04.5) that I have been installing guests on in variety of ways. I just noticed recently one of my guests was running a generic kernel when I'm fairly certain I specified minimum virtual machine during install from a 12.04.2 server iso. From what I understand it should be running a stripped down kernel "optimized" for VMs. I set up another server to test, this time using a 14.04.1, and sure enough I ended up with uname -r returning 3.13.0-32-generic. It seems that if I use an .iso to install, I end up with generic regardless. However building with the vmbuilder ... --flavour virtual --suite precise ... (I don't have trusty available yet) script gives me an ubuntu 12.04.5 LTS system running kernel 3.2.0-67-virtual. The server FAQ mentions I should be getting the virtual kernel. What are practical advantages of using linux-image-virtual kernel? gives me the impression that it doesn't really matter functionally (in my case I only have a couple VMs running). I first thought was maybe I was somehow not applying the correct options because the installer F4 menu doesn't really give great feedback if the mode has been selected or not. Looking in the log /var/log/installers/syslog I see Command line: file=/cdrom/preceed/ubuntu-server-minimalvm.seed ... I know that I can install the virtual kernel package down the road, but why am I not, or should I be getting the virtual flavor of kernel from an ISO install when doing an minimum VM install?

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  • Jersey 2 Integrated in GlassFish 4

    - by arungupta
    JAX-RS 2.0 has released Early Draft 3 and Jersey 2 (the implementation of JAX-RS 2.0) released Milestone 5. Jakub reported that this milestone is now integrated in GlassFish 4 builds. The first integration has basic functionality working and leaves EJB, CDI, and Validation for the coming months. TOTD #182 explains how to get started with creating a simple Maven-based application, deploying on GlassFish 4, and using the newly introduced Client API to test the REST endpoint. GlassFish 4 contains Jersey 2 as the JAX-RS implementation. If you want to use Jersey 1.1 functionality, then Martin's blog provide more details on that. All JAX-RS 1.x functionality will be supported using standard APIs anyway. This workaround is only required if Jersey 1.x functionality needs to be accessed. Here are some pointers to follow JAX-RS 2 Specification Early Draft 3 Latest status on specification (jax-rs-spec.java.net) Latest JAX-RS 2.0 Javadocs Latest status on Jersey 2 (jersey.java.net) Latest Jersey API Javadocs Latest GlassFish 4.0 Promoted Build Follow @gf_jersey Provide feedback on Jersey 2 to [email protected] and JAX-RS specification to [email protected].

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  • Is there a way to create a consistent snapshot/SnapMirror across multiple volumes?

    - by Tomer Gabel
    We use a NetApp FAS 6-series filer with an application that spans multiple volumes. For backup purposes I would like to create a consistent snapshot that spans these volumes at the same point in time (or at least with an extremely low delta); additionally, we'd like to to use SnapMirror to replace the production environment to test volumes. The problem is in creating a consistent snapshot/SnapMirror, since these commands are not transactional and do not take multiple parameters. I tried scripting consecutive "snap create" or "snapmirror resync" commands via SSH, but there's always a 0.5-2 second difference between each snapshot. It's currently "good enough", but I'm seriously concerned about the consistency impact with increased load (we're currently in pre-production). Has anyone managed to create a consistent snapshot that spans several volumes? How did you pull it off?

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  • How to correctly set up iWARP? Preferably on loopback

    - by ajdecon
    iWARP is a protocol for doing remote direct memory access (RDMA) on top of TCP/IP, so that it can work with Ethernet and other network types as opposed to Infiniband. It works with many of the standard IB interfaces - the IB verbs, for example - so it's all pretty transparent. I'm doing some IB-verbs programming (mostly for the sake of learning about how they work better), and it'd be wonderfully convenient for me if I could use iWARP to do RDMA over my loopback interface, so that I could test some of my code without getting on our IB-connected cluster. :-) But I cannot figure out how to get a "local development environment" set up: there are no tutorials I'm aware of for even setting up iWARP from scratch on a server or a network interface. Can anyone give me a tutorial or point me in the right direction? Environment is Fedora 16 running in VirtualBox.

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  • LAN speeds and firewall/switch connections

    - by microchasm
    I have a small network with about ten users. All workstations flow into a Dell PowerConnect 3424 which then has a single link to a SonicWALL firewall and from there to a cable modem. More important than internet connectivity is speed between machines (specifically a Windows Server box on the LAN which everyone uses simultaneously). I believe the 3424 has gigabit connections, but they look like they're for stacking. Is there a way to test the speeds on the LAN to see where the speeds are at? Is there any low-hanging fruit insofar as increasing speeds?

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  • failed to use mutt to send mail to company mailbox

    - by Acewind
    I'm using mutt&postfix on CentOS 6.2: mutt-1.5.20-2.20091214hg736b6a.el6_1.1.x86_64 postfix-2.6.6-2.2.el6_1.x86_64 When I try to send mail to my company mailbox, I receive an error: mutt -s "test" [email protected] < /home/mail.txt error from postfix: : host out1.ourcompany.com[10.30.17.100] said: 555 Syntax error (in reply to MAIL FROM command) Then I try to use service sendmail as SMTP server, but also failed: **----- The following addresses had permanent fatal errors ----- (reason: 555 Syntax error) ----- Transcript of session follows ----- ... while talking to out1.ourcompany.com.: MAIL From: SIZE=667 <<< 555 Syntax error 554 5.0.0 Service unavailable** Any body can tell me why? Thanks!!!! I can make sure DNS is OK, and I set realname "root@myserver" in /etc/Muttrc

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  • Windows global shortcut hijacked by Opera

    - by Balint
    I have Chrome 37 installed as my main browser. Recently I needed to test a design in a new, Chromium based Opera version 21.0.1432.67. This later one hijacked my global shortcuts somehow, so if I press Ctrl+Shift+N to start a new session for testing, even if Chrome is running, and it is the active window, the shortcut starts a new Opera tab - even if the program is not running. It is highly annoying. Even if I uninstall Opera, I'm unable to use the aforementioned shortcut, because it will not work at all. Any hints on how to restore the original shortcut?

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  • Is there an equivalent of SU for Windows

    - by CodeSlave
    Is there a way (when logged in as an administrator, or as a member of the administrators group) to masquerade as a non-privileged user? Especially in an AD environment. e.g., in the Unix world I could do the following (as root): # whoami root # su johnsmith johnsmith> whoami johnsmith johnsmith> exit # exit I need to test/configure something on a user's account, and I don't want to have to know their password or have to reset it. Edit: runas won't cut it. Ideally, my whole desktop would become the user's, etc. and not just in a cmd window.

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  • Exchange 2010 Cmdlets for Sent Items in a Distribution group

    - by Jimmy Jones
    Here is the scenario that I am in and am stuck on how to get this the correct way. What I'm looking for is a syntax that will provide me with statistics on what users have emailed "Sent" for the day. I would like to know get information on what all users of a specific distribution group has emailed for the day. I have tried the following to no avail. Get-Mailbox | Get-MailboxFolderStatistics -FolderScope SentItems | Where {$_.ItemsInFolder -gt 0} | -Start "06/14/2012 9:00AM" -End "06/14/2012 5:00PM" | Sort-Object -Property ItemsInFolder -Descending | select-object Identity,ItemsInFolder | export-csv c:\test.txt Get-MessageTrackingLog -Start "06/14/2012 9:00AM" -End "06/14/2012 5:00PM" -Sender "" | measure-object - This one will only work on specified users, but I need to check the whole group. If anyone could help me out. Thank you!!!

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  • Run python script on server over ssh session in the background persistantly

    - by Stefan R. Falk
    I got an account from my professor for our universities CUDA server for running some tests. I am connecting via ssh over terminal. The thing is, as I close the terminal the server also seems to kill the running script. As I reconnect it has stopped. No it is not possible that the script already terminated since those test runs should take a few hours even on those machine.. Can anybody help me here? OS: Linux cuda01 3.13-1-amd64 #1 SMP Debian 3.13.7-1 (2014-03-25) x86_64 GNU/Linux

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  • nginx serves broken characters (nginx on linux as guest system in vbox)

    - by Andrew123321
    I have nginx 1.2.0-1 on debian 6.0.5. I have file test.css. I fill it with "abcd1234". Open it in browser. Then I change the content to "mnop". I receive "abcd" in response. I have all the files in folder shared between Windows (host) and Debian (guest) using Virtual Box. When I put the file elsewhere the problem does not occur! Any idea what can cause this? Thank you (I've been editing question as I was discovering the problem)

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  • Solution to time shifting requirement in Active Directory

    - by MikeR
    Hi, I currently have an active directory that has several child domains (consisting of nothing other than a DC and bespoke application servers) set-up for testing our CRM software, as some of it is date/time sensitive these have been set to dates in the future at some point in the past, which is causing replication errors. I'm working on getting rid of these child domains, but still have a requirement for our testers to be able to time shift. Does anyone know of any solutions that would allow our test environments to have their time changed (always forward), without affecting the production active directory? Is it as simple as creating a separate Forest on the same LAN or would that interfere with my production Forest? Thanks for any advice.

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  • Laptop turns off after 20 minutes of use

    - by Christoph
    My laptop a sony vaio VGN-NW11S http://www.trustedreviews.com/Sony-VAIO-VGN-NW11S-S---15-5in-Laptop_Laptop_review. Everytime i turn it on, in safe mode or not, if i try to open an application i.e. run a process such as google chrome or event viewer, defrag, virus scan, it completely turns off without warning, nor giving a trace of events the next time I switch it on. Apart from that, I had worries it might be my battery or power supply but I dont think it is that, I took the laptop apart cleaning fans etc. and have ordered some cpu paste as I checked to see the condition of the processor. I will post to see if re-applying the paste works. One more thing, when the heavy processes kick in, the fan starts to make a lot of noise, maybe trying to cool down the CPU? Any ideas on what else it could be and what I could do to test what is wrong?

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  • can't execute scripts compiled with shc

    - by serilain
    I'm trying to use SHC to compile a shell script so that I can set the SUID bit on it and obfuscate what it's doing (I'm attempting to have it run as part of all new users' .bashrc). As a test, I wrote a script that's simply: #!/bin/bash env And compiled it using shc -r -f script.sh However, when I try to run the resulting script by simply doing ./script.sh.x, even after setting it to 777 (just for testing purposes), I get "Operation not permitted; killed" unless I run it as sudo (which I don't want to have to do). Am I running afoul of some Ubuntu permissions that won't let me run binaries created by shc? Thanks!

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  • Deploy Windows 7 Backup set to Windows 8

    - by Matthias
    Situation: We have a laptop here that's completely fubar. I.e: The hard drive is filled to the brim with bad sectors. Luckily, backups have been made using the built-in Windows 7 backup feature. This produces folders named Backup Set 2012-11-09 003009, containing folders like Backup Files 2012-11-09 003009, containing zip-files like Backup files 1, 2, 3,... Our brand new laptop comes with Windows 8. Now: Can we, using the standard back-up and restore feature in Windows 8, restore all the documents, music, etc. using the Windows 7 backup files? Thanks. (FYI: We also took a normal backup of all the documents just to be sure of course. I'm just curious what would happen. I would test it out, but the new laptop hasn't arrived yet and I wanted to make sure my efforts would not be in vain.)

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  • What is the easiest way to get XtraDB for MySQL running on CentOS 5

    - by Jeremy Clarke
    I'm having a lot of issues with a dedicated MySQL server and it seems like upgrading to the XtraDB version of InnoDB will probably have a positive effect, but I'm hesitant to get involved with it since I am not really a sysadmin and prefer to stick with things that start with "yum update". What is the easiest way to get XtraDB installed? Should I use the Percona server? MariaDB? OurDelta? Is there a way to avoid using custom RPMs and sticking to a repo instead? The current yum version of MySQL is 5.0.xx, whereas a lot of the alternate MySQL builds are based on 5.1.xx. How does this factor in? Do I need to figure out 5.1 on CentOS before working on getting XtraDB in? For bonus points: Do I need to seriously test XtraDB with my server before implementing it, or is it relatively safe to have the brief downtime for switching servers followed by putting the site back online with XtraDB?

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  • Connecting to SQL Server on Parallels Desktop with PHP

    - by Zen Savona
    well I recently bought a Mac and am using it as my primary computer. Because I am required to work with MSSQL via PHP, I have installed Parallels Desktop and run Server 2008 R2 on it. I am using the same mixed mode authentication which I previously had on windows. When I attempt to connect to the server with PHP using either a new test file or my old code, it just doesn't find the server. I have tried running PHP on the XP install with parallels, and using the hostname as COMPUTERNAME\SQLEXPRESS, LOCALIP\SQLEXPRESS localhost localip etc, PHP never finds the server. Also note that I can connect to the database server using Management Studio without problems, so SQL Server is running. Please note that both PHP and MSSQL are running within the virtualised environment. Any contribution is appreciated

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  • Should I start MCPD training now or wait for new exams?

    - by lunchmeat317
    i apologize if this question has been asked before, or if this is the wrong place to put it. I'm beginning my study track for the MCPD certification in Web Development. However, Microsoft plans to retire this certification on July 31st of 2013, along with two of the necessary tests to receive the certification. On MS's site, I can't find a newer certification path to take - I imagine that Microsoft will release new certification paths and new tests for their new software, but I don't know when that will happen. I don't really know anything about Microsoft's process, as this is the first Microsoft certification I'll be studying for. The bottom line is this - I don't want to lose six months waiting for a new test to appear that won't expire, but I don't want to rush to get a certification that will be invalid in six months (or have to reset any progress due to new study material). To those with experience in affairs like this - what is the best course to take, and can I maximize the time I have now (not wait for new testing material)? Is there any way to find material for the new tests that Microsoft will be rolling out? Thank you for your patience. If this is the wrong place to put this question, I would like to request that it be moved to the correct StackExchange site instead of being closed. Thanks for your help!

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  • Why do I get "permission denied" errors with Python easy_install?

    - by ATMathew
    I'm an Ubuntu newbie and have been trying to install python's easy_install so that I don't have to deal with source files when install Python libraries. I"ve ran the following, and it seems to install the correct applications: sudo apt-get install python-setuptools However, when i run easy_install sqlalchemy or easy_install pysqlite3, it doesn't work. I get the following error message: install_dir /usr/local/lib/python2.6/dist-packages/ error: can't create or remove files in install directory The following error occurred while trying to add or remove files in the installation directory: [Errno 13] Permission denied: '/usr/local/lib/python2.6/dist-packages/test-easy-install-1674.pth' The installation directory you specified (via --install-dir, --prefix, or the distutils default setting) was: /usr/local/lib/python2.6/dist-packages/ Perhaps your account does not have write access to this directory? If the installation directory is a system-owned directory, you may need to sign in as the administrator or "root" account. If you do not have administrative access to this machine, you may wish to choose a different installation directory, preferably one that is listed in your PYTHONPATH environment variable. For information on other options, you may wish to consult the documentation at: http://packages.python.org/distribute/easy_install.html Please make the appropriate changes for your system and try again. Help! Abraham

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  • How customers view and interact with a company

    The Harvard Business Review article written by Rayport and Jaworski is aptly titled “Best Face Forward” because it sheds light on how customers view and interact with a company. In the past most business interaction between customers was performed in a face to face meeting where one party would present an item for sale and then the other would decide whether to purchase the item. In addition, if there was a problem with a purchased item then they would bring the item back to the person who sold the item for resolution. One of my earliest examples of witnessing this was when I was around 6 or 7 years old and I was allowed to spend the summer in Tennessee with my Grandparents. My Grandfather had just written a book about the local history of his town and was selling them to his friends and local bookstores. I still remember he offered to pay me a small commission for every book I helped him sell because I was carrying the books around for him. Every sale he made was face to face with his customers which allowed him to share his excitement for the book with everyone. In today’s modern world there is less and less human interaction as the use of computers and other technologies allow us to communicate within seconds even though both parties may be across the globe or just next door. That being said, customers view a company through multiple access points called faces that represent the ability to interact without actually seeing a human face. As a software engineer this is a good and a bad thing because direct human interaction and technology based interaction have both good and bad attributes based on the customer. How organizations coordinate business and IT functions, to provide quality service varies based on each individual business and the goals and directives put in place by its management. According to Rayport and Jaworski, the type of interaction used through a particular access point may lend itself to be people-dominate, machine-dominate, or a combination of both. The method by which a company communicates information through an access point is a strategic choice that relates costs and customer outcomes. To simplify this, the choice is based on what can give the customer the best experience interacting with the company when the cost of the interaction is also a factor. I personally see examples of this every day at work. The company website is machine-dominate with people updating and maintaining information, our groups department is people dominate because most of the customer interaction is done at the customers location and is backed up by machine based data sources, and our sales/member service department is a hybrid because employees work in tandem with machines in order for them to assist customers with signing up or any other issue they may have. The positive and negative aspects of human and machine interfaces are a key aspect in deciding which interface to use when allowing customers to access a company or a combination of the two. Rayport and Jaworski also used MIT professor Erik Brynjolfsson preliminary catalog of human and machine strengths. He stated that humans outperform machines in judgment, pattern recognition, exception processing, insight, and creativity. I have found this to be true based on the example of how sales and member service reps at my company handle a multitude of questions and various situations with a lot of unknown variables. A machine interface could never effectively be able to handle these scenarios because there are too many variables to consider and would not have the built-in logic to process each customer’s claims and needs. In addition, he also stated that machines outperform humans in collecting, storing, transmitting and routine processing. An example of this would be my employer’s website. Customers can simply go online and purchase a product without even talking to a sales or member services representative. The information is then stored in a database so that the customer can always go back and review there order, and access their selected services. A human, no matter how smart they are would never be able to keep track of hundreds of thousands of customers let alone know what they purchased or how much they paid. In today’s technology driven economy every company must offer their customers multiple methods of accessibly in order to survive. The more of an opportunity a company has to create a positive experience for their customers, in my opinion, they more likely the customer will return to that company again. I have noticed this with my personal shopping habits and experiences. References Rayport, J., & Jaworski, B. (2004). Best Face Forward. Harvard Business Review, 82(12), 47-58. Retrieved from Business Source Complete database.

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