I want to make a very simple counter that increases the value when you click a button. When I click the add button the first time, the number doesn't increase, however I console log the value which increases the result everytime. Any ideas?

The fiddle: http://jsfiddle.net/techydude/H63As/

  $(function() {
    var //valueCount = $("counter").value(),
        counter = $("#counter"),
        addBtn = $("#add"),
        value = $("#counter").html();


    addBtn.on("click", function() {

      counter.html(value ++);
      console.log(value);
      return

    });

  });?