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• Tracking AdWord ads with different text in Google Analytics

  - by at01

  I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. Unfortunately, if I try to add a second dimension of Traffic Sources-Ad Content, the metrics are only split by the ad's Headline. Most of my tests are changing only the ads' descriptions... So I guess I need to add a tracking parameter like ?campaign=special_text to my URLs? Or is there a way to see the ads split by ad descriptions? Should I add the full suite of utm_campaign/utm_medium/etc parameters? What's the proper way to track these ads which are mostly similar except the ad descriptions?

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• Collaborative data modelling software?

  - by at01

  I'm trying to find a tool where a lot of people can work on a data model collaboratively. Embarcadero has a an ER application called ER/studio which apparently comes with a repository system that acts like typical version control software. That sounds great except ER/studio is expensive and this is a non-profit and open source organization where we encourage members to even contribute small changes. What's the best solution? Either downloadable software or a web service would work. We don't mind paying, but the cost can't go up with the number of participants...

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