My application is provided as a service that is embedded in other sites. I have google analytics installed on the login popup dialog which is a page of my application, which is opened from the host site (OAuth). About a week ago, I've noticed a sharp decrease in the number of new users registrations and a jump in the bounce rate (from ~30% to ~80%). This happened without any change in the application. I looked into technical parameters like page load time and error rates, but could not see any change in there. Any ideas what can cause this behavior?