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  • Error while taking Transaction log backup

    - by Divya Kapoor
    Hello, I have sceduled a Transaction log back up schedule. But the backup is not happening. The error in the logs is this: Transaction Log Backup.Subplan_1,Error,0,ARCOTDB1\ARCOT_DB_INST1,Transaction Log Backup.Subplan_1,(Job outcome),,The job failed. Unable to determine if the owner (ARCOT-DB1\Superuser) of job Transaction Log Backup.Subplan_1 has server access (reason: Could not obtain information about Windows NT group /user 'ARCOT-DB1\Superuser'<c/> error code 0x534. [SQLSTATE 42000] (Error 15404)) Please help!

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  • Oracle Fusion Middleware-the best middleware for Siebel

    - by divya.malik
    With many choices available for Siebel customers today, selecting the right solutions to deliver the most value out of your applications  is challenging. What is Oracle Fusion Middleware? Oracle Fusion Middleware is a suite of products that Oracle offers to customers. It is a modern middleware foundation for building applications. It is certified with all of the Oracle Applications families, and it is also the foundation of Fusion Applications. There are a number of different components to Fusion Middleware. Some of the most important are: the SOA suite which provides the integration infrastructure to allow different applications to connect to each other. There is a Business Intelligence toolset that enables allows you to get biz intelligence out of the applications, there is a portal that allows you to build a  UI on top of different applications. Content management to manage invoices and other unstructured data that goes into the application and finally an identity management system to lower costs  of running your applications. So four ways to think about Oracle Fusion Middleware are: Use Fusion Middleware to connect and integrate different applications Use it to get business intelligence and insight out of the application Use it to customize or extend applications and build a composite applications user interface Use it to lower the cost of managing your applications Why Fusion Middleware? Fusion middleware is standards based, gives you a very open architecture that enables you to extend your apps to other systems, every piece of Fusion Middleware is a leader in its area (best of breed), it is hot-pluggable and certified on every application in the Oracle Applications family. Today, over 90,000 customers use Oracle Fusion Middleware applications. To learn more about Oracle Fusion Middleware for Siebel, read this white paper.

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  • Oracle CRM in the UK- Gartner CRM Summit 2010

    - by divya.malik
    We are now headed to the UK to co-sponsor and participate in the Gartner Customer Relationship Management Summit 2010 on the 16th and 17th of March in London. Oracle CRM Vice President Mark Woollen will be presenting on Tuesday, 16 March 2010 from 15:20-15:50 on                                                                                                                                          CRM is dead, long live CRM?  Everyone is saying the world has changed and with it a new set of acronyms/buzzwords/vendors etc have appeared. What does this really mean for CRM software? Is it Dead or Alive? Listen to Mark’s view from Oracle and its customers.                  Location- Westbourne 2, Level –1. Also stop by the Oracle booth at the demogrounds.  The event looks promising with some great content from the Gartner analysts and from what the Gartner folks just told me, the event is oversold. And the weather in London town? As expected…slight showers on Monday with a high of 49 degrees F and partly cloudy on Tuesday, with a high of 50 degrees F.

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  • Oracle and ATG: The Next Generation of Customer Experience

    - by divya.malik
    Oracle today announced that it has completed the acquisition of Art Technology Group (ATG), Inc. In a webcast this morning, Thomas Kurian, Executive Vice President, Oracle Anthony Lye, Senior Vice President, CRM at Oracle and  Ken Volpe, Senior Vice President of Products and Technology from ATG, presented the rationale, strategy and future direction with this acquisition, ATG is a leading E-Commerce service provider and Oracle is a leading CRM and Retail Applications provider, which makes it a winning team. There has been a lot of positive feedback from the analysts, press as well as customers. “As a customer of both Oracle and ATG, we view the integration of the two companies as a natural fit,” said Kevin Cunnington, Global Head of Online, Vodafone Group. “We look forward to new efficiencies that address our online and cross-channel business strategies and help us further provide superior customer experiences.” For more information about Oracle and ATG: Overiew and FAQs Webcast Press Release Technorati Tags: oracle,oracle siebel crm,atg,crm

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Divya Malik
    A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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  • Looking ahead at 2011-with Paul Greenberg

    - by divya.malik
    It is almost the end of 2010, rather unbelievable how fast this year has gone by. It is always interesting to read what our CRM gurus have to say about the coming year. So here is CRM luminary, Paul Greenberg’s  forecast for 2011. Mobile CRM growth accelerates. CRM and “Social” companies continue to integrate their capabilities as a few suites begin to emerge. Social “rankings”, as a measure of customer engagement, will become a standard public measure. Analytics exhibits the most significant growth of any area with Customer Insight apps leading the way. Marketing apps mature with social marketing becoming an integral part of the application offering. Customer service begins to redefine itself with greater emphasis on service communities, web self-service and customer knowledge capture. Knowledge management replaces enterprise content management as a core requirement for large businesses. Customer experience reasserts itself loudly as the core of CRM and SCRM - This one is kind of a no-brainer in a way. Co-creation and customer driven product innovation becomes more than just an advanced idea. Microsoft Azure emerges as a true cloud provider at the level of Amazon as cloud computing considers its rise to becoming a primary technology infrastructure. Application marketplaces will become commonplace as companies look to platform providers to fill ecosystem needs, not just CRM. I do encourage you to read the details of his forecasts, that are split into two blog posts. For Part I click here and for Part II, click here. Technorati Tags: oracle,siebel CRM,scrm,paul greenberg

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  • Free Webinar on Improving Your Customer Experience with Integrated Channels

    - by divya.malik
    Join Oracle's Regional VP of CRM On Demand- Justin Shriber, Selling Power Magazine's CEO, Gerhard Gschwandtner and IDC Research's Gerrard Murray in an interesting discussion on how to "Integrate Sales Channels to Maximize Revenue & Improve the Customer Experience". You will learn how to: - Build a unified revenue pipeline to shorten sales cycles - Deliver a personalized customer experience and maximize up-sell opportunities - Align sales across all interaction, including online, in person, and via mobile devices - Improve the quality of each and every customer interaction Don't miss the opportunity and register now

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Divya Malik
    A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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  • Is Master Data Management CRM's Secret Sauce?

    - by divya.malik
    This was the title of a recent blog entry by our colleagues in EMEA. Having a good master data management system enables organizations to get a unified, accurate and complete understanding of their customers. Gartner Group's John Radcliffe explains why MDM is destined to be at the heart of future CRM and social CRM projects. Experts are predicting big things for master data management (MDM) in the immediate future. While far from being a new kid on the block, its potential benefits at a time when organisations are drowning in data mean that it is in the right place at the right time. "MDM is not 'nice to have'," explains John Radcliffe, research vice president at Gartner. "If tackled in the right way it can provide near term business value that plays into an organisation's new focus on cost efficiencies, risk management and regulatory compliance, while supporting growth and future transformative strategies." The complete article can be found here.

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  • Forrester- The Right Customer Experience Strategy

    - by Divya Malik
    I am blogging from a warm, sunny NYC today. We are here, sponsoring and attending Forrester's Customer Experience Forum 2011. Customer Experience Management has been a key area of focus for us in CRM. Our VP of CRM and eCommerce Product Marketing Kirk Mosher will be the first presenter of the Day (Tuesday morning at 7.30 am) with a breakfast session titled "Winning With A Superior Cross-Channel Customer Experience" . We are also showcasing some exciting new demos across our CRM and Commerce product lines in the areas of Integrated Sales and Marketing, Multi-Channel Commerce and Integrated Outlook and Mobile solutions on the demo floor. For those of you who are attending, do stop by, and see the latest in CRM innovations from Oracle, and talk to some experienced sales consultants. You can find more information about Oracle's CRM solutions here.  

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  • Las Vegas? Anybody?

    - by divya.malik
    Our next stop on the events calendar is the Mandalay Bay Convention Center in Las Vegas, for Collaborate 2010- April 18th- 22nd, 2010. Oracle Siebel CRM and Oracle CRM On Demand will be represented with two key sessions Monday, April 19th, 2010- 10.45 am-11.45 am, Breakers D, Mark Woollen, CRM Vice President Improving Sales Productivity While Increasing Revenues Monday, April 19th, 2010- 1.15 pm-2.15 pm, Breakers D, Rich Caballero, CRM Vice President Delivering Superior Customer Service with Oracle's Siebel Service Applications We will also be in the demogrounds, so stop by to see the latest CRM innovations from Oracle and talk to our CRM experts.

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  • New T-SQL Features in SQL Server 2011

    - by Divya Agrawal
    SQL Server 2011 (or Denali) CTP is now available and can be downloaded at http://www.microsoft.com/downloads/en/details.aspx?FamilyID=6a04f16f-f6be-4f92-9c92-f7e5677d91f9&displaylang=en SQL Server 2011 has several major enhancements including a new look for SSMS. SSMS is now   similar to Visual Studio   with greatly improved Intellisense support. This article we will focus on the T-SQL Enhancements in SQL Server 2011. The main [...]

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  • Do You Want "Normal?" Good luck!

    - by divya.malik
    By Steve Diamond Much has been written about "The New Normal." One thing is for sure: whatever THAT is, economically speaking we won't be experiencing it anytime soon. Sure, we're well beyond the "no floor" perception of 18 months ago--which is certainly comforting, but ask any senior executive and they'll tell you of the constant rigor necessary to continually adapt to an ever-changing macro environment. This brings me to a suggestion that you tune in to a Deloitte Webinar titled, "The New Normal: Embrace Complexity or Seek to Simplify." It features the perspectives on this very topic of Jessica Blume, a principal at Deloitte; and Kirk Mosher, VP of CRM Marketing at Oracle.

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  • MORE on Oracle CRM and the Apple iPad

    - by divya.malik
      Our announcement last week regarding Oracle CRM’s support of the new Apple iPad  has been very well received. I have been watching with glee, the numbers of our demo video downloads move up every day. We now have an updated video which I hope you have all got to see. Click here for the new video. We also got some good coverage on this announcement and lots of positive tweets. Thank you!. Here are just a couple of stories: Oracle Announces Siebel CRM Support for the iPad-                              TMCnet.com, Madhubanti Rudra #10c Oracle Announces CRM Support For iPad-                                          CMSWire, David Roe Finally, a few of you also had asked for more details on this integration, here is the new white paper.

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  • Presenting the &ldquo;Applications Strategy at Oracle Blog&rdquo;

    - by divya.malik
    We would like to introduce all our Complete CRM Blog readers to a newly launched blog, the Applications Strategy at Oracle Blog. This was just re-introduced by our  Group Vice President, John Burke.  While our focus here is on CRM, the Applications strategy blog will provide you with information on the state of the applications business, current business trends, information about Oracle’s applications products, and also how customers are using our products successfully. This blog is focused on providing you with a complete and balanced view of the total applications landscape. Here is John Burke, from Oracle Headquarters.  

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  • Oracle CRM is ready for the Apple iPad!

    - by divya.malik
    Here is some exciting news to report from the Oracle headquarters today. For all you Apple and Oracle CRM fans, we just announced Oracle CRM support for the Apple iPad. This is great news for anyone seeking richer CRM user experience with the Apple iPad. Oracle’s Siebel CRM can support a rich graphical user interface on Apple’s iPad using the recently released Oracle’s server –based REST ( Representational State Transfer and is a simple way of providing APIs over HTTP) interface and get access to the Siebel metadata. In the words of SVP, Anthony Lye “Siebel CRM support for the Apple iPad is yet another example of Oracle’s dedication to give customers the cutting-edge CRM options on the latest devices so they can grow their business and increase productivity.” For more details on this integration, please read the press release Here is a demo created by Oracle CRM Principal Product Manager, Raj Aggarwal

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  • Creating the Completely Customized World Just for YOU

    - by divya.malik
    OK so not a customized world, but do you know what goes into creating that customized web store front for you? How do you get those additional offers from vendors when you call in for service or when you are browsing a storefront. This is what is has been happening behind the scenes.  When a customer calls in a contact center for service, at the end of the conversation, they are offered a new product, or service. But what just transpired was that the CRM system that was in place had routed the call to the right agent, the agent got the pop up screen with the customer information, and the call request  was handled. Then came the decision point to cross-sell and up-sell, The agent got some recommended offers that were created based on analyzed data (this data had been put into a data warehouse, modeled, profiled and rules were implemented e.g.. People with profile X like product Y).  But with this system, what happens is that analytics can be applied to a very small subset. Now comes Real Time Decisioning (RTD), this helps companies make optimal decisions in the context of transactional systems. It enables companies to improve business processes with real time intelligence on every single transaction. RTD is like a service plug-in that you put at the back of your transactional systems and that you  ping to get a recommendation.  It listens to business process flows and data moving through the process, getting all that data, processes all that you can do with that data, and gives out out various offers. It takes a process centric view of analytics rather than just a data centric view. It continuously observes and learns from ever-changing customer behavior and applies those insights to providing real-time decisions and recommendations at any customer touch point. At Oracle we define Real Time Decisioning as “ The solution that addresses a business issue faced by all organizations : how to make accurate decisions, using the most up to date information, in real time…consistently and in large volumes”. Here is a video on recommendation engines that are benefiting from real time decisioning today and see how it is helping online vendors.

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  • European Companies Can Now Subscribe to Oracle CRM on Demand Locally

    - by divya.malik
    Here is some important news that was announced by our colleagues in Oracle EMEA last week. Joining our other data centers in Austin, Colorado Springs and Sydney-Australia, Oracle announced a new data center in Europe. Oracle CRM On Demand customers can now have their content securely hosted locally in the region. Here is the press release, and to learn more about Oracle's CRM On Demand offering click here.

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  • Top Innovations for Sales Managers

    - by divya.malik
    Sales managers are always looking for ways to motivate their troops as well as make themselves more effective and productive. Here is a small X’mas present for those folks that are looking for some effective tips. Our friends at Selling Power magazine recently wrote an interesting blog post with top 10 best practices for sales managers. Here we go: Harness social media Strategically align marketing campaigns with sales efforts Establish a customer-centric sales process Realize ROI with CRM Embrace online collaboration Improve accuracy in sales forecasting and pipeline metrics Coach for sales success Leverage mobile technology Focus on sales enablement Improve sales performance and compensation management We have a complete suite of sales applications, to help increase sales revenues, sales productivity as well as to improve your sales execution. You can find more details here. For more details on the SellingPower blog post click here. Happy Holidays to you and your family.

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  • Will we ever lose the human touch?

    - by divya.malik
    I was at a conference two weeks ago, which was targeted to sales and marketing professionals. The discussions around the changing scenario in sales was very interesting. More and more of selling is moving to the internet- sales people are delivering more of their presentations online, or via the phone. Budget constraints and new technologies have dramatically decreased the need for face-to-face interactions. At the same time, customers are also researching for products on their own, taking the advice of peers, making up their mind, and then contacting the vendor. That takes care of more than half of the usual selling process. But humans are social animals, and because of that I believe that despite these changing trends and technologies, the need to maintain the human touch will always be necessary. One of the presenters at the conference shared this video, which stayed in my mind.

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  • Commerce Anywhere...Where the Web, Store, Mobile, Social and Call Center Come Together

    - by divya.malik
    I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!! BY BILL ZUJEWSKI "Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money. I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform. I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.

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  • Seizing the Moment with Mobility

    - by Divya Malik
    Empowering people to work where they want to work is becoming more critical now with the consumerisation of technology. Employees are bringing their own devices to the workplace and expecting to be productive wherever they are. Sales people welcome the ability to run their critical business applications where they can be most effective which is typically on the road and when they are still with the customer. Oracle has invested many years of research in understanding customer's Mobile requirements. “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” said Arin Bhowmick, Director, CRM, for the Applications UX team. “We did that by talking to and analyzing the needs of a lot of people in different roles.” The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go.” Here is a recent post from Hernan Capdevila, Vice President, Oracle Fusion Apps which was featured on the Oracle Applications Blog.  Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan Capdevila Vice President, Oracle Applications Development

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  • Are you &ldquo;completely&rdquo; connected with us?

    - by divya.malik
    In the early 1960’s Marshall McLuhan said that the world is gearing towards electronic interdependence and called this new social organization a “global village”. Well, today that global village has become the social village. We are all connecting with each other more and more every single day, across the globe. And, social media is playing a role greater than ever before. To keep up with the changing trends, and to engage more with our customers and community, our CRM Marketing team decided to adopt social media a year and a half ago. We are now all active bloggers, facebookers, and tweeters. This is a great way for you to interact with us, send us your suggestions, questions and comments. You can also get the latest content about CRM at Oracle directly through these channels. Connect with us today!!! CRM Press/Blogger Bookmarks | Twitter | Facebook | YouTube | Netvibes

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  • Join the Customer Experience Revolution

    - by Divya Malik
    By Suzy Meriwhether Customers want simple, consistent, and relevant experiences across all touchpoints and devices. Creating a great customer experience means delivering these qualities consistently over time across the entire customer lifecycle and enable businesses to attract more, retain more and sell more. Exceptional customer experiences create the loyalty, advocacy, and repeat business that drives success. Most successful companies would say that they try to create a good customer experience and have already invested in the systems, people, and training to develop it. So what’s missing? Why is it so much more difficult to meet customer expectations every day, in every way? How can you learn more? Join Oracle for a Live Event: Customer Experience Online Forum Participate in the Customer Experience Online Forum to hear from Bruce Temkin, a leading expert in customer experience, Anthony Lye, SVP of Oracle CRM, Marriott International, Nikon and other thought leaders to learn about the ROI of customer experience, what strategies leading brands use to win over customers, and how Oracle solutions can help you succeed in the Experience Revolution. I encourage you to register now for the half-day live event.

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  • Four Easy Ways to Save a Rocky CRM Relationship

    - by Divya Malik
     Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away.  The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another.  I’m not talking about a marriage…  Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story.  After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed.   . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep:   Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day.  Sales reps are driven by money, not by additional administrative duties.  Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application.  Increase your sales team’s productivity by 5% automatically:    Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM.  Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers.  Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time.  Tool time:      Make sure the tools that you have selected meet both your short-term goals and your long term goals.   You need tools that can adapt like your business does.  You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule.  Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid:     Do you really need to require 15 fields to create an Opportunity?  Do you need to clutter the interface with different reports that don’t add daily value?  Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours.  If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model…  But be patient and think about what you want to achieve and you’ll find a partner for life.

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