I am looking for a very flexible, easy to integrate and dynamic application with as many features as possible for Master Data Management. As Master Data Management is used to Manage Operational Data, Analytical Data and Master Data so, I want guidance about "What is exactly expected from Master Data Management and What are the Basic and Challenging Scenarios to be covered or resolved in Master Data Management". Please guide me with all the possible aspects of Master Data Management like Data Cleansing, Data Management and Start Data Analyzing, etc.