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• Olympics data available for all on Windows Azure SQL Database and Power View

  - by jamiet

  Are you looking around for some decent test data for your BI demos? Well, if so, Microsoft have provided some data about all medals won at the Olympics Games (1900 to 2008) at OlympicsData workbook - Excel, SSIS, Azure sample; it provides analysis over athletes, countries, medal type, sport, discipline and various other dimensions. The data has been provided in an Excel workbook along with instructions on how to load the data into a Windows Azure SQL Database using SQL Server Integration Services (SSIS). Frankly though, the rigmarole of standing up your own Windows Azure SQL Database ok, SQL Azure database, is both costly (SQL Azure isn’t free) and time consuming (the provided instructions aren’t exactly an idiot’s guide and getting SSIS to work properly with Excel isn’t a barrel of laughs either). To ease the pain for all you BI folks out there that simply want to party on the data I have loaded it all into the SQL Azure database that I use for hosting AdventureWorks on Azure. You can read more about AdventureWorks on Azure below however I’ll summarise here by saying it is a SQL Azure database provided for the use of the SQL Server community and which is supported by voluntary donations. To view the data the credentials you need are: Server mhknbn2kdz.database.windows.net  Database AdventureWorks2012 User sqlfamily Password sqlf@m1ly Type those into SSMS and away you go, the data is provided in four tables [olympics].[Sport], [olympics].[Discipline], [olympics].[Event] & [olympics].[Medalist]: I figured this would be a good candidate for a Power View report so I fired up Excel 2013 and built such a report to slice’n’dice through the data – here are some screenshots that should give you a flavour of what is available: A view of all the available data Where do all the gymastics medals go? Which countries do top ten all-time medal winners come from? You get the idea. There is masses of information here and if you have Excel 2013 handy Power View provides a quick and easy way of surfing through it. To save you the bother of setting up the Power View report yourself you can have the one that I took these screenshots from, it is available on my SkyDrive at OlympicsAnalysis.xlsx so just hit the link and download to play to your heart’s content. Party on, people! As I said above the data is hosted on a SQL Azure database that I use for hosting “AdventureWorks on Azure” which I first announced in March 2013 at AdventureWorks2012 now available for all on SQL Azure. I’ll repeat the pertinent parts of that blog post here: I am pleased to announce that as of today … [AdventureWorks2012] now resides on SQL Azure and is available for anyone, absolutely anyone, to connect to and use for their own means. This database is free for you to use but SQL Azure is of course not free so before I give you the credentials please lend me your ears eyes for a short while longer. AdventureWorks on Azure is being provided for the SQL Server community to use and so I am hoping that that same community will rally around to support this effort by making a voluntary donation to support the upkeep which, going on current pricing, is going to be $119.88 per year. If you would like to contribute to keep AdventureWorks on Azure up and running for that full year please donate via PayPal to [email protected] Any amount, no matter how small, will help. If those 50+ people that retweeted me beforehand all contributed $2 then that would just about be enough to keep this up for a year. If the community contributes more than we need then there are a number of additional things that could be done: Host additional databases (Northwind anyone??) Host in more datacentres (this first one is in Western Europe) Make a charitable donation That last one, a charitable donation, is something I would really like to do. The SQL Community have proved before that they can make a significant contribution to charitable orgnisations through purchasing the SQL Server MVP Deep Dives book and I harbour hopes that AdventureWorks on Azure can continue in that vein. So please, if you think AdventureWorks on Azure is something that is worth supporting please make a contribution. I’d like to emphasize that last point. If my hosting this Olympics data is useful to you please support this initiative by donating. Thanks in advance. @Jamiet

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• Sweet JavaFX App on the Winter Olympics Website

  - by kerry

  Though it may be old news for people following JavaFX closely, I have just run across the JavaFX application on the Winter Olympics website.  Slick transitions and useful data make this a great example of what JavaFX can do.  I think it’s really cool that you can look at past olympics as well as the current year. Maybe this will help generate a little buzz around JavaFX. Check out the application on vancouver2010.com

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• After the Olympics the Silverlight Tour in Vancouver!

    Did you know that in 2010 Vancouver is hosting 2 great events:the Olympics and the Silverlight Tour! Now the Olympics are done, lets move to Silverlight! The Silverlight Tour is coming to Vancouver, and offers fresh new Silverlight 4 content! What: Silverlight training When: May 03-06 (4 days) Where: Vancouver, BC Registration: http://www.runatserver.com/SilverlightTraining.aspx Also note that we now offer a free license of Telerik's RadControls for Silverlight to every...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Oracle Java Olympics Between Russia, Ukraine, Belarus, Ukraine and Kazakhstan

  - by Tori Wieldt

  Last month, 151 universities in 11 locations (Saint-Petersburg, Moscow, Donetsk, Tomsk, Odessa, Rostov-on-Don, Ekaterinburg, Khabarovsk, Almaty, Kiev, and Samara) competed in the second round of the Oracle Java Olympics. For two weeks in February, the best university students from Russia, Ukraine, Belarus, Ukraine and Kazakhstan were invited to compete with each other and prove just how good they are in Java programming.  A team of engineers from Oracle Development center in Saint-Petersburg prepared the set of problems to solve during the competition. To win, participants needed to show deep knowledge of Java technologies from Classloader and NIO to Reflection and JavaDB. Students in each location had a PC with Oracle JDK 1.7u2 and Netbeans 7.1.  As a testing system, the organizers used the open source software Ejudge (with several tweaks specifically for the competition).  Participants submitted their solutions to the remote server where they were tested by prepared test harnesses. All results were posted in real-time. "I followed the competition coming in from the many sites, and it was a really exciting experience, like a horse race or football game!" exclaimed Java Evangelist Alexander Belokrylov. Congratulations to everyone who competed! The Olympic finals will on April 4th. 

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• Identity Management: The New Olympic Sport

  - by Naresh Persaud

  How Virgin Media Lit Up the London Tube for the Olympics with Oracle If you are at Open World and have an interest in Identity Management, this promises to be an exciting session. Wed, October 3rd Session CON3957: Delivering Secure Wi-Fi on the Tube as an Olympics Legacy from London 2012 Session Time: 11:45am-12:45pm Session Location: Moscone West L3, Room 3003 Speakers: Perry Banton - IT Architect, Virgin Media                    Ben Bulpett - Director, aurionPro SENA In this session, Virgin Media, the U.K.'s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. Click here for more information.

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• Today @ OOW: Identity Management for the SoMoClo world

  - by B Shashikumar

  Today at OpenWord, we have a very interesting lineup of Identity Management sessions that discuss how to extend identity management securrley to cloud, mobile and social ecosystems. Here are 3 of the can’t miss identity management sessions today: Identity Management and the Cloud: Security is regularly identified as the #1 barrier to cloud service adoption. Oracle Identity Management is designed to help customers extend and connect core identity services to SaaS applications and systems. This session explores how organizations are using Oracle Identity Management with cloud services and how some customers are offering identity management as a cloud service. Real-time External Authorization for Applications, Middleware and Databases: Externalization of authorization is key to manageability and audit. This session covers enterprise wide authorization solution deployment best practices and real-world examples of using Oracle Entitlements Server—the one-stop standards-compliant authorization solution—for middleware, applications, and data. Delivering Secure WiFi on the Tube as an Olympics Legacy from London 2012: In this session, Virgin Media, the U.K.’s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. Here is the complete lineup of Identity Management sessions today at OOW.

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• parse search string

  - by Benjamin Ortuzar

  I have search strings, similar to the one bellow: energy food "olympics 2010" Terrorism OR "government" OR cups NOT transport and I need to parse it with PHP5 to detect if the content belongs to any of the following clusters: AllWords array AnyWords array NotWords array These are the rules i have set: If it has OR before or after the word or quoted words if belongs to AnyWord. If it has a NOT before word or quoted words it belongs to NotWords If it has 0 or more more spaces before the word or quoted phrase it belongs to AllWords. So the end result should be something similar to: AllWords: (energy, food, "olympics 2010") AnyWords: (terrorism, "government", cups) NotWords: (Transport) What would be a good way to do this?

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• Moonlight's Olympic-sized failure

  <b>ZDNet Australia: </b>"Every couple of years, Microsoft and its partners get to show off what the technology is capable of and push the limits of live video coverage. This year, the plethora of Canadian channels covering the Olympics were all available live from one website, and the experience was terrific."

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• Report: The 7 Irritations of GNOME and KDE

  Bruce Byfield is already grumpy from the Olympics invasion of his hometown, and now KDE and GNOME are causing vexation. They both have many wonderful abilities, but some things leave users scratching their heads and wondering "why."

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• The Evolution of Oracle Direct EMEA by John McGann

  - by user769227

  John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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• Algorithm to see if keywords exist inside a string

  - by rksprst

  Let's say I have a set of keywords in an array {"olympics", "sports tennis best", "tennis", "tennis rules"} I then have a large list (up to 50 at a time) of strings (or actually tweets), so they are a max of 140 characters. I want to look at each string and see what keywords are present there. In the case where a keyword is composed of multiple words like "sports tennis best", the words don't have to be together in the string, but all of them have to show up. I've having trouble figuring out an algorithm that does this efficiently. Do you guys have suggestions on a way to do this? Thanks! Edit: To explain a bit better each keyword has an id associated with it, so {1:"olympics", 2:"sports tennis best", 3:"tennis", 4:"tennis rules"} I want to go through the list of strings/tweets and see which group of keywords match. The output should be, this tweet belongs with keyword #4. (multiple matches may be made, so anything that matches keyword 2, would also match 3 -since they both contain tennis). When there are multiple words in the keyword, e.g. "sports tennis best" they don't have to appear together but have to all appear. e.g. this will correctly match: "i just played tennis, i love sports, its the best"... since this string contains "sports tennis best" it will match and be associated with the keywordID (which is 2 for this example).

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• Silverlight TV 22: Tim Heuer on Extending the SMF

  In this episode of Silverlight TV, Tim Heuer demonstrates how to use the Silverlight Media Framework (SMF) to create a nice media experience akin to what has been demonstrated through the 2010 Winter Olympics and Sunday Night Football players. He also demonstrates how to encode smooth streaming video using Expression Encoder and play the video using SMF. Tim also shows how he extended the SMF implementation and created a player to suit his specific needs (including not using DVR, among other features)....Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Canada vs Norway

  During the winter Olympics, I had a little bet with Sondre Bjells.  Sondre is the RD for Olso, Norway, a rising rock star in the .NET world and a very great guy.  The bet was that if Canada would win Gold against Norway in the man curling final, I would wear something funny and Norwegian like a Viking hat at Mix while Sondre would wear a Canadian jersey. Well, guess who won? You know what?  I glad that Norway didnt win because I fear I would have had to wear the famous Norwegian...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Wednesday at OpenWorld: Identity Management

  - by Tanu Sood

  Divide and conquer! Yes, divide and conquer today at Oracle OpenWorld with your colleagues to make the most of all things Identity Management since there’s a lot going on. Here’ the line-up for today: Wednesday, October 3, 2012 CON9458: End End-User-Managed Passwords and Increase Security with Oracle Enterprise Single Sign-On Plus 10:15 a.m. – 11:15 a.m., Moscone West 3008 Most customers have a broad variety of applications (internal, external, web, client server, host etc) and single sign-on systems that extend to some, but not all systems. This session will focus on how customers are using enterprise single sign-on can help extend single sign-on to virtually any application, without costly application modification while laying a foundation that will enable integration with a broader identity management platform. CON9494: Sun2Oracle: Identity Management Platform Transformation 11:45 a.m. – 12:45 p.m., Moscone West 3008 Sun customers are actively defining strategies for how they will modernize their identity deployments. Learn how customers like Avea and SuperValu are leveraging their Sun investment, evaluating areas of expansion/improvement and building momentum. CON9631: Entitlement-centric Access to SOA and Cloud Services 11:45 a.m. – 12:45 p.m., Marriott Marquis, Salon 7 How do you enforce that a junior trader can submit 10 trades/day, with a total value of $5M, if market volatility is low? How can hide sensitive patient information from clerical workers but make it visible to specialists as long as consent has been given or there is an emergency? In this session, Uberether and HerbaLife take the stage with Oracle to demonstrate how you can enforce such entitlements on a service not just within your intranet but also right at the perimeter. CON3957 - Delivering Secure Wi-Fi on the Tube as an Olympics Legacy from London 2012 11:45 a.m. – 12:45 p.m., Moscone West 3003 In this session, Virgin Media, the U.K.’s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. CON9493: Identity Management and the Cloud 1:15 p.m. – 2:15 p.m., Moscone West 3008 Security is the number one barrier to cloud service adoption.  Not so for industry leading companies like SaskTel, ConAgra foods and UPMC. This session will explore how these organizations are using Oracle Identity with cloud services and how some are offering identity management as a cloud service. CON9624: Real-Time External Authorization for Middleware, Applications, and Databases 3:30 p.m. – 4:30 p.m., Moscone West 3008 As organizations seek to grant access to broader and more diverse user populations, the importance of centrally defined and applied authorization policies become critical; both to identify who has access to what and to improve the end user experience.  This session will explore how customers are using attribute and role-based access to achieve these goals. CON9625: Taking Control of WebCenter Security 5:00 p.m. – 6:00 p.m., Moscone West 3008 Many organizations are extending WebCenter in a business to business scenario requiring secure identification and authorization of business partners and their users. Leveraging LADWP’s use case, this session will focus on how customers are leveraging, securing and providing access control to Oracle WebCenter portal and mobile solutions. EVENTS: Identity Management Customer Advisory Board 2:30 p.m. – 3:30 p.m., Four Seasons – Yerba Buena Room This invitation-only event is designed exclusively for Customer Advisory Board (CAB) members to provide product strategy and roadmap updates. Identity Management Meet & Greet Networking Event 3:30 p.m. – 4:30 p.m., Meeting Session 4:30 p.m. – 5:30 p.m., Cocktail Reception Yerba Buena Room, Four Seasons Hotel, 757 Market Street, San Francisco The CAB meeting will be immediately followed by an open Meet & Greet event hosted by Oracle Identity Management executives and product management team. Do take this opportunity to network with your peers and connect with the Identity Management customers. For a complete listing, refer to the Focus on Identity Management document. And as always, you can find us on @oracleidm on twitter and FaceBook. Use #oow and #idm to join in the conversation.

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• Canada vs Norway

  - by guybarrette

  During the winter Olympics, I had a little bet with Sondre Bjellås.  Sondre is the RD for Olso, Norway, a rising rock star in the .NET world and a very great guy.  The bet was that if Canada would win Gold against Norway in the man curling final, I would wear something funny and Norwegian like a Viking hat at Mix while Sondre would wear a Canadian jersey. Well, guess who won? You know what?  I glad that Norway didn’t win because I fear I would have had to wear the famous Norwegian curling pants! var addthis_pub="guybarrette";

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• Chock-full of Identity Customers at Oracle OpenWorld

  - by Tanu Sood

    Oracle Openworld (OOW) 2012 kicks off this coming Sunday. Oracle OpenWorld is known to bring in Oracle customers, organizations big and small, from all over the world. And, Identity Management is no exception. If you are looking to catch up with Oracle Identity Management customers, hear first-hand about their implementation experiences and discuss industry trends, business drivers, solutions and more at OOW, here are some sessions we recommend you attend: Monday, October 1, 2012 CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Subject matter experts from Kaiser Permanente and SuperValu share the stage with Amit Jasuja, Snior Vice President, Oracle Identity Management and Security to discuss how the latest advances in Identity Management are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. Tuesday, October 2, 2012 CON9437: Mobile Access Management 10:15 a.m. – 11:15 a.m., Moscone West 3022 With more than 5 billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session will feature Identity Management evangelists from companies like Intuit, NetApp and Toyota to discuss how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON9491: Enhancing the End-User Experience with Oracle Identity Governance applications 11:45 a.m. – 12:45 p.m., Moscone West 3008 As organizations seek to encourage more and more user self service, business users are now primary end users for identity management installations.  Join experts from Visa and Oracle as they explore how Oracle Identity Governance solutions deliver complete identity administration and governance solutions with support for emerging requirements like cloud identities and mobile devices. CON9447: Enabling Access for Hundreds of Millions of Users 1:15 p.m. – 2:15 p.m., Moscone West 3008 Dealing with scale problems? Looking to address identity management requirements with million or so users in mind? Then take note of Cisco’s implementation. Join this session to hear first-hand how Cisco tackled identity management and scaled their implementation to bolster security and enforce compliance. CON9465: Next Generation Directory – Oracle Unified Directory 5:00 p.m. – 6:00 p.m., Moscone West 3008 Get the 360 degrees perspective from a solution provider, implementation services partner and the customer in this session to learn how the latest Oracle Unified Directory solutions can help you build a directory infrastructure that is optimized to support cloud, mobile and social networking and yet deliver on scale and performance. Wednesday, October 3, 2012 CON9494: Sun2Oracle: Identity Management Platform Transformation 11:45 a.m. – 12:45 p.m., Moscone West 3008 Sun customers are actively defining strategies for how they will modernize their identity deployments. Learn how customers like Avea and SuperValu are leveraging their Sun investment, evaluating areas of expansion/improvement and building momentum. CON9631: Entitlement-centric Access to SOA and Cloud Services 11:45 a.m. – 12:45 p.m., Marriott Marquis, Salon 7 How do you enforce that a junior trader can submit 10 trades/day, with a total value of $5M, if market volatility is low? How can hide sensitive patient information from clerical workers but make it visible to specialists as long as consent has been given or there is an emergency? How do you externalize such entitlements to allow dynamic changes without having to touch the application code? In this session, Uberether and HerbaLife take the stage with Oracle to demonstrate how you can enforce such entitlements on a service not just within your intranet but also right at the perimeter. CON3957 - Delivering Secure Wi-Fi on the Tube as an Olympics Legacy from London 2012 11:45 a.m. – 12:45 p.m., Moscone West 3003 In this session, Virgin Media, the U.K.’s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. CON9493: Identity Management and the Cloud 1:15 p.m. – 2:15 p.m., Moscone West 3008 Security is the number one barrier to cloud service adoption.  Not so for industry leading companies like SaskTel, ConAgra foods and UPMC. This session will explore how these organizations are using Oracle Identity with cloud services and how some are offering identity management as a cloud service. CON9624: Real-Time External Authorization for Middleware, Applications, and Databases 3:30 p.m. – 4:30 p.m., Moscone West 3008 As organizations seek to grant access to broader and more diverse user populations, the importance of centrally defined and applied authorization policies become critical; both to identify who has access to what and to improve the end user experience.  This session will explore how customers are using attribute and role-based access to achieve these goals. CON9625: Taking control of WebCenter Security 5:00 p.m. – 6:00 p.m., Moscone West 3008 Many organizations are extending WebCenter in a business to business scenario requiring secure identification and authorization of business partners and their users. Leveraging LADWP’s use case, this session will focus on how customers are leveraging, securing and providing access control to Oracle WebCenter portal and mobile solutions. Thursday, October 4, 2012 CON9662: Securing Oracle Applications with the Oracle Enterprise Identity Management Platform 2:15 p.m. – 3:15 p.m., Moscone West 3008 Oracle Enterprise identity Management solutions are designed to secure access and simplify compliance to Oracle Applications.  Whether you are an EBS customer looking to upgrade from Oracle Single Sign-on or a Fusion Application customer seeking to leverage the Identity instance as an enterprise security platform, this session with Qualcomm and Oracle will help you understand how to get the most out of your investment. And here’s the complete listing of all the Identity Management sessions at Oracle OpenWorld.

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• In Case You Weren’t There: Blogwell NYC

  - by Mike Stiles

  0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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• Compare Your Internet Cost and Speed to Global Averages [Infographic]

  - by ETC

  Internet pricing and speed varies wildly across the world. The US, for instance, currently ranks 15th in speed but enjoys reasonably priced internet access. How reasonably priced? If you’re a US citizen you likely have an average internet access speed of 4.8 mbps and you pay a little over $3 per mbps. If you’re in Sweden, however, you likely have an 18 mbps connection and you pay a scant 63 cents per mpbs. The real envy of the internet speed Olympics by far is Japan with a mighty 61 mbps at a mere 27 cents per mbps. Hit up the link below for the full infographic (or use this local mirror if you need to dodge a firewall), then sound off in the comments with how you compare on the international scale. Internet Speeds and Costs Around the World [via Daily Infographic] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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• Catching people up

  - by Randy Walker

  It’s been a while since I’ve blogged.  I suppose sometimes when one’s personal life gets busy, there are some things that fall by the wayside.  So what all has happened since I last blogged? Business has been good with lots of lessons learned.  I had hoped I would have had an important announcement several months ago concerning the business I own, but that simply hasn’t materialized yet. Will keep everyone posted.  Ensuring your business has a good sales pipeline and stays ahead in the technology curve is extremely important. I eventually resigned my INETA Board of Directors position.  Never one to mince words, frankly I had several issues with how things are run at INETA.  Mostly centered around some ethical issues compounded by higher expectations and what I felt was a lack of support.  I had put my hat into the ring in order to help change things, but eventually I didn’t really see change a possibility, and so all things must come to an end. I have started writing up a new business plan for a new startup, details to be forthcoming.  It’s new name will be Linker CRM.  I have some aggressive game changing plans ahead for it.  Ping me if you’re interested in finding out more information and don’t mind signing a non-compete and confidentiality agreement. ;) My personal life, has been hectic.  A 4 year old will do that to you.  As well as being divorced and the headaches associated with that.  If you’ve been divorced, I feel your pain, if you haven’t been, I would never wish the emotional roller coaster ride on anyone.  Dating has been interesting.  It’s a lot different at age 35 than your early 20s and relationships are far more complicated. Ethan is an absolutely fantastic adorable charmer of a kid.  He’s definitely going to be a heartbreaker.  His personality is really shining through and he’s taken onto my appreciation of music (and yes I’ll admit dance too).  We watched America’s Best Dance Crew (ABDC) together for the first time, he really loved it and I think he’ll probably start his own break dancing crew eventually.  I’ve posted a few videos on Facebook for those interested.  I’m extremely proud of him, but please say a little prayer for us as we try and continue to curb some behavior issues, as well as his mother and I try to settle some differences. This year’s travel plans have already included Dallas, Seattle, and a trip to Vancouver for the 2010 Olympics (a huge thanks to the Washington State Police for the nice souvenir they gave me).  Future travel plans include a trip to Korea in the 2nd half of May, Nashville again in the summer, and hopefully New Orleans for the Microsoft TechEd 2010 Conference. Look for some new blog posts soon …

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• Silverlight Cream for May 17, 2010 -- #863

  - by Dave Campbell

  In this Issue: Christian Schormann, Vladimir Bodurov, Pete Brown, Justin Angel, John Papa(-2-), Fons Sonnemans, Miroslav Miroslavov, and Jeremy Likness. Shoutouts: Jeff Brand has been doing WP7 presentations and posted Windows Phone 7 Presentation and Sample Code Mark Tucker posted about his Windows Phone 7 Presentation at Desert Code Camp 2010 John Allwright discusses 4 New case Studies on Silverlight at the Winter Olympics From SilverlightCream.com: New Video by Jon Harris: Blend 4 for Windows Phone in 90 Seconds Christian Schormann is discussing a second 90-second Expression Blend video tutorial by Jon Harris... this second one is about Blend 4 for WP7. XmlCodeEditor – Silverlight 4 control for editing XML and HTML on the browser Vladimir Bodurov has a post up extending the RichTextBox control to add coloring for HTML and XAML ... it colors as you type, and he plans on adding Intellisense! Creating a Simple Report Writer in Silverlight 4 While working on his book, Pete Brown decided to share some Silverlight 'Report Writer' work with us... check out that list of goals near the top that are all met... looks great to me! Windows Phone 7 - Unlocked ROMs Justin Angel has a good long post about a subject I've stayed away from until now that someone of Justin's level of knowledge has approached it: WP7 ROMs. Silverlight 4 Tools for Visual Studio 2010 Launch: New Designer Capabilities (Silverlight TV 27) John Papa has Silverlight TV 27 up today and is talking about the Silverlight 4 Tools for VS2010 launch with Mark Wilson-Thomas ... the video would be a great place to pick up some of the new features (hint, hint) WCF RIA Services v1.0 Launch! (Silverlight TV 28) John Papa also has Silverlight TV 28 up, talking with Nikhil Kothari and Dinesh Kulkarni about the v 1.0 release of WCF RIA Services. RightMouseTrigger Fons Sonnemans updated his MineSweeper game and has it posted at Silver Arcade, this version supports right mouse click via RightMouseTrigger code that he is sharing. Smoke effect The 'Smoke Effect' menus at the CompleteIT site are awesome, and this time out, Miroslav Miroslavov discusses how that was done and gives up the code...! WebClient and DeploymentCatalog gotchas in Silverlight OOB Jeremy Likness has a post up to give you some relief if you hit the same MEF/Silverlight gotcha he did when running OOB... like not running in OOB for instance. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Silverlight Death Trolls Dancing on XAML&rsquo;s Grave

  - by D'Arcy Lussier

  I’m starting to see a whole bunch of tweets and blog posts on how Silverlight/WPF is dead, or how the XAML team has been disbanded at Microsoft, or how someone predicted Silverlight would die, blah blah blah. They all have a similar ring to it though: “Told ya so!” “They were stupid ideas anyway!” “Serves Microsoft right, boy are they dumb!” Let me tell you something, all those that are gleefully raving about Silverlight/WPF’s demise are nothing more than death trolls. Let’s assume that everything out there is true. Microsoft is obviously moving towards HTML 5 in a huge way (TechCrunch pointed out that SkyDrive has replaced its Silverlight based version with an HTML 5 one), and not just on the web as we’ve seen with recent announcements about how HTML 5 apps will be natively supported on Windows 8. WPF never caught on in the marketplace, regardless of its superior technology offering to Winforms. And Silverlight…well, it gave Flash a good run for its money, but plug-in based web applications are becoming passé in light of HTML 5. (It’s interesting that at a developer conference I put on just a few weeks ago, only 1 out of 60+ sessions included Silverlight. 5 focussed on HTML 5.) So what does this *death* of Silverlight/WPF/XAML mean then in the grand scheme of things (again, assuming that they truly *are* dying/dead)? Well, nothing really…at least nothing bad. Silverlight has given us some fantastic applications and experiences (Vancouver Olympics anyone?), and WP7 couldn’t have launched without Silverlight as its development platform. And WPF, although it had putrid adoption, has had some great success stories. A Canadian company that I talked to recently showed me how they re-wrote their point-of-sale application entirely in WPF, and the product is a huge success providing features their competitors aren’t. Arguably (and I say that only because I know I’m going to get WTF comments for this), VS.NET 2010 is a great example of what a WPF app can provide over previous C++ based applications. Technologies evolve. In a decade we’ve had 5 versions of the .NET framework, seen languages like J# come and go, seen F# appear, see communications layers change with WCF, seen EF go through multiple evolutions and traditional ADO.NET Datasets go extinct (from actual use anyway), and ASP.NET Webforms be replaced with ASP.NET MVC as a preferred web platform. Is Silverlight and WPF done? Maybe…probably?…thing is, it doesn’t really affect me personally in any way, or you…so why would we care if its gets replaced with something better and more robust that we can build better solutions with? Just remember the golden rule: don’t feed the trolls.

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• Silverlight Cream for March 06, 2010 -- #808

  - by Dave Campbell

  In this Issue: András Velvárt, felix corke, Colin Eberhardt, Christopher Bennage, Gergely Orosz, Entity Spaces Team Blog, Mike Taulty(-2-), Jit Ghosh, and Jesse Liberty. Shoutouts: Jeremy Likness expands on the Silverlight Team's post Vancouver Olympics - How'd We Do That? Gavin Wignall has a post up Creating a 360 photograph of an object with Silverlight Photosynth From SilverlightCream.com: Transforming an Ugly Duckling into a Graceful Swan With Expression Blend and Silverlight - Part 2 Intro Animation András Velvárt has part 2 of his Transformation series up at SilverlightShow... he's taking the initro animation to a new length, allowing playback even... cool video tutorial! Free Silverlight 4 beta skin! felix corke has a Silerlight 4 theme up for us all to use. If you like a dark theme like Blend, you'll like this... I like it! Linq to Visual Tree Colin Eberhardt has a great tutorial up for using LINQ to query the WPF or Silverlight Visual Tree while retaining the tree structure. He also has links out to other techniques. XAML Attributes on Separate Lines Christopher Bennage has a post up showing how to easily get all your XAML attributes on separate lines using a VS menu option... I didn't know that! Using built-in, embedded and streamed fonts in Silverlight Gergely Orosz has a post up at ScottLogic going over Fonts in Silverlight -- built-in, embedded, or streamed, and examples with code. EntitySpaces 2010 Two Part Series on Silverlight and WCF Entity Spaces Team Blog has a pair of videos up on Entity Spaces 2010, WCF, and Silverlight. Part 1 is the intro and explanation, part 2 is a full-up app demonstrating it. MEF, Silverlight and the DeploymentCatalog In an attempt to respond fully to a query, Mike Taulty literally pushed the record button and took off on what became a tutorial video on building a real Silverlight app utilizing MEF. Silverlight 4, Experiment with Pluggable Navigation and a WCF Data Service Mike Taulty has an experiment detailed on his blog about pluggable navigation and Silverlight 4. He walks through the history of how we got to this point then takes on in an example... good external links too Enhancing Silverlight Video Experiences with Contextual Data This is a post on the MSDN Magazine site where Jit Ghosh has a great long post about not only Smooth Streaming with Silverlight, but also adding context data to your video. When Is It OK To Hack? Read what all Jesse Liberty gets involved in when he's trying to get something out the door and has to work around a problem. Just about as interesting are the comments ... check it out and leave your own! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    MIX10

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• View Weather Underground Forecasts in Google Chrome

  - by Asian Angel

  If you like a simple straightforward interface for keeping up with weather forecasts then join us as we look at the Weather Underground extension for Google Chrome. Weather Underground in Action As soon as you click on the “Toolbar Icon” you will need to enter a location. Keep in mind that you will need to enter the “city and country” if using that option. Going with less information will yield an “error”. Note: The extension did not work for some Asian locations during our tests. In honor of the Olympics we chose Vancouver, Canada. You can hover over the “Toolbar Button” to see the current conditions or click to view the current day’s conditions, the current day’s forecast, and the forecast for the following three days. It is a simple straightforward interface. Note: There are no options to worry with. Clicking on the “Detailed Forecast Link” in the drop-down window will take you to the Weather Underground webpage for your location. Clicking on the “Weather Underground Link” in the drop-down window will take you to the Weather Underground U.S. Homepage. Additional Weather Underground Fun Since we were focusing on Weather Underground we have an extra bit of fun for you. If you love being able to view a “large scale” map of your location with current conditions and forecast combined then you might want to have a look at Weather Underground’s “wxmap webpage”. Using the link below you can access the basic starting page where you will be asked to enter your location. Once you have entered the information you will see the default “Terrain View” for your location and a “Current Conditions & Forecast Window” in the lower left corner. You can modify how your map looks by choosing from “Temperature, Precipitation, Clouds, Satellite, Hybrid, & Terrain” views. Going full screen in your browser with this gives your monitor a wonderful and unique look that will have your family & friends asking you how you did it. Note: Terrain View shown here. Clicking on the “Settings Link” in the upper left corner will let you tweak your map view very nicely. Conclusion If you love using Weather Underground for your weather forecasts then you can add a “double dose” of goodness to your browser. Links Download the Weather Underground extension (Google Chrome Extensions) Access the Full Screen Weather Underground Map & Forecast for your area Similar Articles Productive Geek Tips Add Weather Forecasts to Google ChromeMonitor the Weather for Your Location in ChromeView the Time & Date in Chrome When Hiding Your TaskbarView Maps and Get Directions in Google ChromeGoogle Image Search Quick Fix TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Windows 7 Easter Theme YoWindoW, a real time weather screensaver Optimize your computer the Microsoft way Stormpulse provides slick, real time weather data Geek Parents – Did you try Parental Controls in Windows 7? Change DNS servers on the fly with DNS Jumper

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• Why Haven’t NFC Payments Taken Off?

  - by David Dorf

  With the EMV 2015 milestone approaching rapidly, there’s been renewed interest in smartcards, those credit cards with an embedded computer chip.  Back in 1996 I was working for a vendor helping Visa introduce a stored-value smartcard to the US.  Visa Cash was debuted at the 1996 Olympics in Atlanta, and I firmly believed it was the beginning of a cashless society.  (I later worked on MasterCard’s system called Mondex, from the UK, which debuted the following year in Manhattan). But since you don’t have a Visa Cash card in your wallet, it’s obvious the project never took off.  It was convenient for consumers, faster for merchants, and more cost-effective for banks, so why did it fail?  All emerging payment systems suffer from the chicken-and-egg dilemma.  Consumers won’t carry the cards if few merchants accept them, and merchants won’t install the terminals if few consumers have cards. Today’s emerging payment providers are in a similar pickle.  There has to be enough value for all three constituents – consumers, merchants, banks – to change the status quo.  And it’s not enough to exceed the value, it’s got to be a leap in value, because people generally resist change.  ATMs and transit cards are great examples of this, and airline kiosks and self-checkout systems are to a lesser extent. Although Google Wallet and ISIS, the two leading NFC payment platforms in the US, have shown strong commitment, there’s been very little traction.  Yes, I can load my credit card number into my phone then tap to pay, but what was the incremental value over swiping my old card?  For it to be a leap in value, it has to offer more than just payment, which I can do very easily today.  The other two ingredients are thought to be loyalty programs and digital coupons, but neither Google nor ISIS really did them well. Of course a large portion of the mobile phone market doesn’t even support NFC thanks to Apple, and since it’s not in their best interest that situation is unlikely to change.  Another issue is getting access to the “secure element,” the chip inside the phone where accounts numbers can be held securely.  Telco providers and handset manufacturers own that area, and they’re not willing to share with banks.  (Host Card Emulation, which has been endorsed by MasterCard and Visa, might be a solution.) Square recently gave up on its wallet, and MCX (the group of retailers trying to create a mobile payment platform) is very slow out of the gate.  That leaves PayPal and a slew of smaller companies trying to introduce easier ways to pay. But is it really so cumbersome to carry and swipe (soon to insert) a credit card?  Aren’t there more important problems to solve in the retail customer experience?  Maybe Apple will come up with some novel way to use iBeacons and fingerprint identification to make payments, but for now I think we need to focus on upgrading to Chip-and-PIN and tightening security.  In the meantime, NFC payments will continue to struggle.

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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