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  • They Wrote The Book On It

    - by steve.diamond
    First of all, an apology to you all for my not posting this yesterday, when I should have. For those of you bloggers out there, you know the difference between "Save" and "Preview." But I temporarily forgot it. Nevertheless, while I'm not impressed with this mishap, I'm blown away by the initiative three of my colleagues have taken. Jeff Saenger, Tim Koehler, and Louis Peters, recently wrote a book, "Oracle CRM On Demand Deployment Guide." Not only that, they got this book PUBLISHED. These guys know their stuff. They have worked in the CRM industry for many years. And trust me, they command a lot of respect inside this organization. In the words of Louis Peters (who posted this verbiage yesterday on LinkedIn), "We've assembled all the best practices and lessons learned over the past six years working with CRM On Demand. The book covers a range of topics - working with SaaS-based applications, planning and executing a successful rollout, designing elegant and high-performing applications, and working effectively with Oracle. We even included several sample designs based on successful real-world deployments. Our main target audience is the CRM On Demand project team - sponsors, project managers, administrators, developers - really anyone planning, implementing or maintaining the application." Now these guys don't know it, but I'll be interviewing one of them and including audio excerpts of that conversation right here next Wednesday. In the meantime, if you want to learn more about successful CRM deployments in general, and working with Oracle CRM On Demand in particular, you should check out this book.

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  • LOV's autoSuggestBehaviour

    - by raghu.yadav
    af:autoSuggestBehaviour component example works pretty straight forward on LOV's in input form and Table'sgood example by juan here http://www.oracle.com/technology/products/jdev/howtos/autosuggest/explaining_autosuggestbehavior.htm,

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  • Interview with Java Champion Matjaz B. Juric on Cloud Computing, SOA, and Java EE 6

    - by [email protected]
    In a Java Champion interview Matjaz Juric of Slovenia, head of the Cloud Computing and SOA Competence Centre at the University of Maribor, and professor at the University of Ljubljana, shares insights about cloud computing, SOA and Java EE 6. Juric has worked on performance analysis and optimization of RMI-IIOP, as well as being a member of the BPEL Advisory Board, and a Java mentor and trainer.Regarding BPEL he remarks, "Probably the most important thing to understand is what should be programmed in Java and what should be programmed in BPEL. There is still some confusion. BPEL is for the process logic, while Java is for functionalities. Together, BPEL and Java form a strong alliance and enable faster development and maintenance of enterprise applications and their integrations. On the other hand, the integration between Java and BPEL could be improved. There have been different approaches, including Java snippets. I would like to see an XML data type in Java, without all the hassles with JAXB, mappings, or DOM." Read the rest of the article here.

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  • Podcast Show Notes &ndash; Oracle Coherence and Data Grid Technology - Part 1

    - by Bob Rhubart
    This week’s ArchBeat Podcast program kicks off a three-part series featuring a discussion of Oracle Coherence and data grid technology. Listen to Part 1 The panelists for this discussion are: Cameron Purdy, VP of Development, Oracle Blog | Twitter | LinkedIn | Oracle Mix Aleksandar Seovic, founder and managing director at S4HC Inc. Blog| Twitter | LinkedIn | Oracle Mix | Oracle ACE Profile (Aleks is also the author of  Oracle Coherence 3.5 from Packt Publishing.) John Stouffer, independent consultant, Oracle Applications DBA/Architect Blog |  LinkedIn | Oracle Mix | Oracle ACE Profile Part two will be available on June 23, part 3 on June 30. Coming soon On July 7 the ArchBeat Podcast kicks of a series featuring an open discussion of Architecture and Agility. Stay tuned: RSS   Technorati Tags: oracle,otn,arch2arch,archbeat,coherence,data grid,cameron purdy,aleks seovic del.icio.us Tags: oracle,otn,arch2arch,archbeat,coherence,data grid,cameron purdy,aleks seovic

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  • ODI 12c's Mapping Designer - Combining Flow Based and Expression Based Mapping

    - by Madhu Nair
    post by David Allan ODI is renowned for its declarative designer and minimal expression based paradigm. The new ODI 12c release has extended this even further to provide an extended declarative mapping designer. The ODI 12c mapper is a fusion of ODI's new declarative designer with the familiar flow based designer while retaining ODI’s key differentiators of: Minimal expression based definition, The ability to incrementally design an interface and to extract/load data from any combination of sources, and most importantly Backed by ODI’s extensible knowledge module framework. The declarative nature of the product has been extended to include an extensible library of common components that can be used to easily build simple to complex data integration solutions. Big usability improvements through consistent interactions of components and concepts all constructed around the familiar knowledge module framework provide the utmost flexibility. Here is a little taster: So what is a mapping? A mapping comprises of a logical design and at least one physical design, it may have many. A mapping can have many targets, of any technology and can be arbitrarily complex. You can build reusable mappings and use them in other mappings or other reusable mappings. In the example below all of the information from an Oracle bonus table and a bonus file are joined with an Oracle employees table before being written to a target. Some things that are cool include the one-click expression cross referencing so you can easily see what's used where within the design. The logical design in a mapping describes what you want to accomplish  (see the animated GIF here illustrating how the above mapping was designed) . The physical design lets you configure how it is to be accomplished. So you could have one logical design that is realized as an initial load in one physical design and as an incremental load in another. In the physical design below we can customize how the mapping is accomplished by picking Knowledge Modules, in ODI 12c you can pick multiple nodes (on logical or physical) and see common properties. This is useful as we can quickly compare property values across objects - below we can see knowledge modules settings on the access points between execution units side by side, in the example one table is retrieved via database links and the other is an external table. In the logical design I had selected an append mode for the integration type, so by default the IKM on the target will choose the most suitable/default IKM - which in this case is an in-built Oracle Insert IKM (see image below). This supports insert and select hints for the Oracle database (the ANSI SQL Insert IKM does not support these), so by default you will get direct path inserts with Oracle on this statement. In ODI 12c, the mapper is just that, a mapper. Design your mapping, write to multiple targets, the targets can be in the same data server, in different data servers or in totally different technologies - it does not matter. ODI 12c will derive and generate a plan that you can use or customize with knowledge modules. Some of the use cases which are greatly simplified include multiple heterogeneous targets, multi target inserts for Oracle and writing of XML. Let's switch it up now and look at a slightly different example to illustrate expression reuse. In ODI you can define reusable expressions using user functions. These can be reused across mappings and the implementations specialized per technology. So you can have common expressions across Oracle, SQL Server, Hive etc. shielding the design from the physical aspects of the generated language. Another way to reuse is within a mapping itself. In ODI 12c expressions can be defined and reused within a mapping. Rather than replicating the expression text in larger expressions you can decompose into smaller snippets, below you can see UNIT_TAX AMOUNT has been defined and is used in two downstream target columns - its used in the TOTAL_TAX_AMOUNT plus its used in the UNIT_TAX_AMOUNT (a recording of the calculation).  You can see the columns that the expressions depend on (upstream) and the columns the expression is used in (downstream) highlighted within the mapper. Also multi selecting attributes is a convenient way to see what's being used where, below I have selected the TOTAL_TAX_AMOUNT in the target datastore and the UNIT_TAX_AMOUNT in UNIT_CALC. You can now see many expressions at once now and understand much more at the once time without needlessly clicking around and memorizing information. Our mantra during development was to keep it simple and make the tool more powerful and do even more for the user. The development team was a fusion of many teams from Oracle Warehouse Builder, Sunopsis and BEA Aqualogic, debating and perfecting the mapper in ODI 12c. This was quite a project from supporting the capabilities of ODI in 11g to building the flow based mapping tool to support the future. I hope this was a useful insight, there is so much more to come on this topic, this is just a preview of much more that you will see of the mapper in ODI 12c.

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  • JD Edwards World Reporting Made Easy with Real Time Reporting Tools from The GL Company

    Fred talks to Paul Yarwood, US Operations General Manager and Richard Crotty, North America Business Development Manager for The GL Company, an Oracle Certified Partner, and Denise Grills, Senior Director of Marketing and Product Strategy for Oracle's JD Edwards World products. They discuss how the finance department of JD Edwards World customers can have complete control over their management reporting with a true inquiry, consolidation, and reporting solution from The GL Company, freeing up the finance team from being dependent upon IT time and resources.

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  • What if &ldquo;Microsoft&rdquo; were in our shoes? About Windows Phone

    - by Vijaya Malla
    This is what I think about Microsoft Windows Phone. If Microsoft were in our shoes looking at various phones available their configurations, memory, front facing cameras etc. Microsoft disappointed the USA customer base again by not getting Nokia Lumia 800. The Past: If we talk few years ago, few business people were on their Blackberry’s and few Gadget lovers were on crappy Windows OS devices. The world was all going right till Apple came with a revolutionary device iPhone, which completely changed our perception towards phone and how great a smartphone can be. It’s not just phone but the whole technology industry. The romantic appealing of the phone and smooth touch and feel of it made everyone to get one of those bad boys. The sales went up for not just Apple for AT&T too. Even though everyone complained about the signal strength of AT&T, everyone wanted to be on it because they have iPhones. All world wanted iPhone back then except Microsoft with few comments on how it is not going to be in market. But it did great and rocked the industry. A few years later with iPhone and Android taking over the smartphone market Microsoft realized that it should be in the game too. Worked on the design of it, and gave us the best Mobile OS ever. Everyone thinks that iOS is a great OS for phones but if you have touched a Windows Phone and use it for real then you will realize the strengths of it. so last year we welcomed Windows Phone 7 The Present : Windows Phone 7 has the fastest growing market. The phones are cheap, you can buy from any carrier out there. The phone became smarter and smarter with the recent update “Mango (7.5)” and with the collaboration with Nokia, Microsoft created a new eco-system for smartphones with the best smartphone hardware and best smartphone software. Everyone in the world was excited about the collaboration. As we fly over cloud 9 imagining about Nokia made Windows Phones we all heard a good news from Nokia “Nokia World”. Nokia showed the world what a best hardware making company can do with Windows Phone 7.5 OS. Nokia Lumia 800 and 710 took the spotlight. Everyone here in USA and all over the world wanted to own a Nokia Lumia 800 because of the design, software, proprietary apps from Nokia (maps, ESPN, drive and music). If USA market had Nokia Lumia 800, then it would have been the best step Microsoft and Nokia had ever made in their history of smartphone market. With all the numbers going to Android and IPhone, its not clear on why Microsoft/Nokia did not release Lumia 800 here in USA. Its unclear if Microsoft had learnt the lesson or not. if it had learnt the lesson I guess Microsoft needs to get the Nokia Lumia 800 to the USA. The Future: This is where we hope we get the best form Microsoft. I was an iPhone user, I used 2G, 3G, 3GS, 4 and then moved to Windows Phone and never felt so happy with my iPhones’. From the day when Nokia announced the partnership with Microsoft and said that they going to come up with a new Nokia windows phone, I was dreaming for my Nokia Phone. but looks like it is not going to happen any time soon. My thoughts about the Market :  Nokia has the biggest market base in the world. Even though people moved to Android or iPhone over the years in other parts of the world like India and China, people still love to use Nokia. Everyone who uses a Windows Phone now will wait for that day when Nokia Lumia comes to the USA but what either or both of the companies should do for a better market share is to make a very aggressive move with the hardware and bet on the devices. I am pretty sure that it will work. everyone here in the USA will like to have a dual core windows phone with front facing camera and all other crazy things that android/apple phones offer. I think we just have to wait for that day and hope that day comes soon. Love Microsoft and Nokia Thank you for reading.

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  • Pet Store Loyalty Programs: I'm Not Loyal Yet!

    - by ruth.donohue
    After two years of constantly being asked (aka "pestered) by my now eight-year-old daughter for a dog (or any pet that is more interactive than a goldfish), I've finally compromised with a hamster purely by chance. Friends of ours had recently brought home a female hamster, and (surprise, surprise) two weeks later, they were looking for homes for 11 baby hamster pups. Since the pups were not yet ready to be weaned from their mother, my daughter and I had several weeks to get ready -- and we spent that extra time visiting a number of local pet stores and purchasing an assortment of hamster books, toys, exercise equipment, food, bedding, and cage -- not cheap! Now, I'm usually an online shopper (i.e. I love reading user reviews and comparing prices), but for kids, there is absolutely no online substitute for actually walking into a store and physically picking out something you want. We have two competing pet shops within close proximity to where we live, and I signed up for their rewards programs to get discounts on select items. I'm sure it takes a while to get my data into the system (after all, I did fill out a form the old-fashioned way), but as it has been more than two weeks for one store and over a week for the other, the window of opportunity is getting smaller as we by now pretty much have most of what we think we need. Everything I've purchased has been purely hamster or small animal related, so in an ideal world, the stores would have me easily figured out as a hamster owner. Here is what I would be expecting of a loyalty rewards program: Point me to some useful links, either information provied by the company or external websites where I can learn more. Any value-add a business can provide to make my life easier makes me a much more loyal customer. What things can I expect as a new pet owner? Any hamster communities? Any hamster-related events? Any vets that specialize in small animals in the vicinity? Send me an email with other related products I may be interested in. Upsell and cross-sell to me. We've go the basics and a couple of luxuries, but at this point, I'm pretty excited (surprisingly) about the hamster, and my daughter is footing the bill with her birthday and Christmas money. She and I would be more than happy to spend her money! Get this information to me faster. As I mentioned, my window of opportunity is getting smaller, as eithe rmy daughter's money will run out on other things or we'll start losing the thrill of buying new hamster toys and treats. I realize this is easier said than done, and undoubtedly, the stores are getting value knowing my basic customer information and purchase history. Buth, they could really benefit by delivering a loyalty program that really earned my loyalty. "Goldeen" needs a new water bottle, yogurt chips, and chew toys as he doesn't seem to like the ones we bought. So for now, I'll just go to whichever store is the most convenient. Oh, and just for fun (not related to this post), here are a couple of videos my daughter really got a kick out of watching: Hamster on a Piano Tic in a Spin-Dryer

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  • Global User Experience Research: Mobile

    - by ultan o'broin
    A shout out to the usableapps.oracle.com blog article Going Native to Understand Mobile Workers. Oracle is a global company and with all that revenue coming from outside the US, international usability research is essential. So read up about how the Applications User Experience team went about this important user-centered ethnographic research. Personalization is king in the mobile space. Going native is a great way to uncover exactly what users want as they work and use their mobile devices, but you need to do it worldwide!

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  • B2B and B2C Commerce are alike… but a little different – Oracle Commerce named Leader in Forrester B2B Commerce Wave

    - by Katrina Gosek
    We weren’t surprised to see Oracle Commerce positioned as a Leader in Forrester’s first Commerce Wave focused on B2B, released earlier this month. The reports validates much of what we’ve heard from our largest customers – the world’s largest distribution, manufacturing and high-tech customers who sell billions of dollars of goods and services to other businesses through their Web channels. More importantly, the report confirms something very important: B2B and B2C Commerce are alike… but a little different. B2B and B2C Commerce are alike… Clearly, B2C experiences have set expectations for B2B. Every B2B buyer is a consumer at home and brings the same expectations to a website selling electronic components, aftermarket parts, or MRO products. Forrester calls these rich consumer-based capabilities that help B2B customers do their jobs “table stakes”: search & navigation, promotions, cross-channel commerce and mobile: “Whether they are just beginning to sell online or are in the late stages of launching a next-generation site, B2B eCommerce operations today must: offer a customer experience standard comparable to what leading b2c sites now offer; address the growing influence that mobile devices are having in the workplace; make a qualitative and quantitative business case that drives sustained investment.” Just five years ago, many of our B2B customers’ online business comprised only 5-10% of their total revenue. Today, when we speak to those same brands, we hear about double and triple digit growth in their online channels. Many have seen the percentage of the business they perform in their web channels cross the 30-50% threshold. You can hear first-hand from several Oracle Commerce B2B customers about the success they are seeing, and what they’re trying to accomplish (Carolina Biological, Premier Farnell, DeliXL, Elsevier). This momentum is likely the reason Forrester broke out the separate B2B Commerce Wave from the B2C Wave. In fact, B2B is becoming the larger force in commerce, expected to collect twice the online dollars of B2C this year ($559 billion). But a little different… Despite the similarities, there is a key and very important difference between B2C and B2B. Unlike a consumer shopping for shoes, a business shopper buying from a distributor or manufacturer is coming to the Web channel as a part of their job. So in addition to a rich, consumer-like experience this shopper expects, these B2B buyers need quoting tools and complex pricing capabilities, like eProcurement, bulk order entry, and other self-service tools such as account, contract and organization management.  Forrester also is emphasizing three additional “back-end” tools and capabilities their clients say they need to drive growth in their B2B online channels: i) product information management (PIM), which provides a single system of record for large part lists and product catalogs; ii) web content management (WCM), needed to manage large volumes of unstructured marketing information, and iii) order management systems (OMS), which manage and orchestrate the complex B2B order life cycle from quote through approval, submission to manufacturing, distribution and delivery.  We would like to expand on each of these 3 areas: As Forrester highlights, back-end PIM is definitely needed by B2B Commerce providers. Most B2B companies have made significant investments in enterprise-grade PIMs, given the importance of product data management for aggregation and syndication of content, product attribution, analytics, and handling of complex workflows. While in principle it may sound appealing to have a PIM as part of a commerce offering (especially for SMBs who have to do more with less), our customers have typically found that PIM in a commerce platform is largely redundant with what they already have in-place, and is not fully-featured or robust enough to handle the complexity of the product data sets that B2B distributors and manufacturers usually handle. To meet the PIM needs for commerce, Oracle offers enterprise PIM (Product Hub/Fusion PIM) and a robust enterprise data quality product (EDQP) integrated with the Oracle Commerce solution. These are key differentiators of our offering and these capabilities are becoming even more tightly integrated with Oracle Commerce over time. For Commerce, what customers really need is a robust product catalog and content management system for enabling business users to further enrich and ready catalog and content data to be presented and sold online.  This has been a significant area of investment in the Oracle Commerce platform , which continue to get stronger. We see this combination of capabilities as best meeting the needs of our customers for a commerce platform without adding a largely redundant, less functional PIM in the commerce front-end.   On the topic of web content management, we were pleased to see Forrester recognize Oracle’s unique functional capabilities in this area and the “unique opportunity in the market to lead the convergence of commerce and content management with the amalgamation of Oracle Commerce with WebCenter Sites (formally FatWire).” Strong content management capabilities are critical for distributors and manufacturers who are frequently serving an engineering audience coming to their websites to conduct product research in search of technical data sheets, drawings, videos and more. The convergence of content, commerce, and experience is critical for B2B brands selling online. Regarding order management, Forrester notes that many businesses use their existing back-end enterprise resource planning (ERP) systems to manage order life cycles.  We hear the same from most of our B2B customers, as they already have an ERP system—if not several of them—and are not interested in yet another one.  So what do we take away from the Wave results? Forrester notes that the Oracle Commerce Platform “has always had strong B2B commerce capabilities and Oracle has an exhaustive list of B2B customers using the solution.”  What makes us excited about developing leading B2B solutions are the close relationships with our customers and the clear opportunity in the market – which we’ll address in an exciting new release in the coming months. Oracle has one of the world’s largest B2B customer bases, providing leading solutions across key business-to-business functions – from marketing, sales automation, and service to master data management, and ERP.  To learn more about Oracle’s Commerce product vision and strategy, visit our website and check out these other B2B Commerce Resources: - 2013 B2B Commerce Trends Report - B2B Commerce Whitepaper: Consumerization, Complexity, Change - B2B Commerce Webcast: What Industry Trend Setters Do Right - Internet Retailer, Web Drives Sales for B2B Companies - Internet Retailer, The Web Means Business: B2B Companies Beef Up Their Websites, borrowing from b2c retailers and breaking new ground - Internet Retailer, B2B e-Commerce is poised for growth ----------THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND MAY NOT BE INCORPORATED INTO A CONTRACT OR AGREEMENT 

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  • Oracle Access Manager 10gR3 Certified with E-Business Suite

    - by Keith M. Swartz
    Oracle Access Manager 10gR3 (10.1.4.3) is now certified for use with E-Business Suite Releases 11.5.10 and 12.1, using the new component, Oracle E-Business Suite AccessGate. For information on how to obtain, install, and configure this new component, see:Integrating Oracle E-Business Suite with Oracle Access Manager using Oracle E-Business Suite AccessGate (Note 975182.1) About Oracle Access Manager Oracle Access Manager is Oracle's next-generation identity and access management platform, and is a key component in Oracle's Fusion Middleware Identity Management solution. It provides a set of authentication and authorization features, including support for single sign-on authentication, and integration with other identity management offerings such as Oracle Identity Federation and Oracle Adaptive Access Manager.

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  • Resources for the &ldquo;What&rsquo;s New in VS 2013&rdquo; Presentation

    - by John Alexander
    Originally posted on: http://geekswithblogs.net/jalexander/archive/2013/10/24/resources-for-the-ldquowhatrsquos-new-in-vs-2013rdquo-presentation.aspxThanks for attending the “What’s New in Visual Studio 2013 (and TFS too) presentation. As promised, here are some links! Note: if you didn’t attend, its ok. This is for you, too. The bits themselves.  This article introduces new and enhanced features in Visual Studio 2013 Visual Studio Virtual Launch – Lots of Videos here and and then on November 13th, live sessions and a q and a session… What features map to what Visual Studio editions Visual Studio 2013 New Editor Features Visual Studio 2013 Application Lifecycle Management Virtual Machine and Hands-on-Labs / Demo Scripts from Brian Keller More on CodeLens from Zain Naboulsi  What are Web Essentials? You can now download Web Essentials for Visual Studio 2013 RTM. A great overview on TFS 2013 from Brian Harry The release archive lists updates made to Team Foundation Service along with which version of Team Foundation Server the updates are a part of. REST API for Team Rooms  “What's new in Visual Studio for Web Developers and Front End Devs” screencasts – quick, easy and painless from the always awesome Scott Hanselman Introducing ASP.NET Identity –-- A membership system for ASP.NET applications Visual Studio 2013 Adds New Project Templates with Improvements and Social Accounts Authentication

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  • What&rsquo;s wrong with See[Mike]Code? (no relation)

    - by mbcrump
    I have been hearing a lot about the website See[Mike]Code. Basically, the site creates an interview url and a job candidate url and lets you see the potential programmer’s code (specifically .NET developer). Below is the candidate’s URL   Below is the interviewer url   So you might think, ah, this is a good thing. We can screen candidates cheaper and more efficiently. In reality, this is only a good thing if you want your programmer to develop using notepad.  I use the most efficient tools that exist to do my job. I would simply fire up VS2010 and type “for” and hit the tab key twice and get the following template.   I have no problem keeping MSDN/Google in one of my monitors. I spend time learning VS macros and using Aurora XAML/Expression to produce my XAML for WPF. Sure, I can write a for loop without using the VS Macro, but the real question is, “Why should I?”. My point being, if you really want to test a .NET programmer knowledge then fire up his native working environment and let him use the features of the IDE to develop the simple 10-line program. For a more sophisticated program, then give him 20 minutes and allow access to msdn/google. If the programmer cannot find at the right path then give him the boot.

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  • To ORM or Not to ORM. That is the question&hellip;

    - by Patrick Liekhus
    UPDATE:  Thanks for the feedback and comments.  I have adjusted my table below with your recommendations.  I had missed a point or two. I wanted to do a series on creating an entire project using the EDMX XAF code generation and the SpecFlow BDD Easy Test tools discussed in my earlier posts, but I thought it would be appropriate to start with a simple comparison and reasoning on why I choose to use these tools. Let’s start by defining the term ORM, or Object-Relational Mapping.  According to Wikipedia it is defined as the following: Object-relational mapping (ORM, O/RM, and O/R mapping) in computer software is a programming technique for converting data between incompatible type systems in object-oriented programming languages. This creates, in effect, a "virtual object database" that can be used from within the programming language. Why should you care?  Basically it allows you to map your business objects in code to their persistence layer behind them. And better yet, why would you want to do this?  Let me outline it in the following points: Development speed.  No more need to map repetitive tasks query results to object members.  Once the map is created the code is rendered for you. Persistence portability.  The ORM knows how to map SQL specific syntax for the persistence engine you choose.  It does not matter if it is SQL Server, Oracle and another database of your choosing. Standard/Boilerplate code is simplified.  The basic CRUD operations are consistent and case use database metadata for basic operations. So how does this help?  Well, let’s compare some of the ORM tools that I have used and/or researched.  I have been interested in ORM for some time now.  My ORM of choice for a long time was NHibernate and I still believe it has a strong case in some business situations.  However, you have to take business considerations into account and the law of diminishing returns.  Because of these two factors, my recent activity and experience has been around DevExpress eXpress Persistence Objects (XPO).  The primary reason for this is because they have the DevExpress eXpress Application Framework (XAF) that sits on top of XPO.  With this added value, the data model can be created (either database first of code first) and the Web and Windows client can be created from these maps.  While out of the box they provide some simple list and detail screens, you can verify easily extend and modify these to your liking.  DevExpress has done a tremendous job of providing enough framework while also staying out of the way when you need to extend it.  This sounds worse than it really is.  What I mean by this is that if you choose to follow DevExpress coding style and recommendations, the hooks and extension points provided allow you to do some pretty heavy lifting while also not worrying about the basics. I have put together a list of the top features that I have used to compare the limited list of ORM’s that I have exposure with.  Again, the biggest selling point in my opinion is that XPO is just a solid as any of the other ORM’s but with the added layer of XAF they become unstoppable.  And then couple that with the EDMX modeling tools and code generation, it becomes a no brainer. Designer Features Entity Framework NHibernate Fluent w/ Nhibernate Telerik OpenAccess DevExpress XPO DevExpress XPO/XAF plus Liekhus Tools Uses XML to map relationships - Yes - - -   Visual class designer interface Yes - - - - Yes Management integrated w/ Visual Studio Yes - - Yes - Yes Supports schema first approach Yes - - Yes - Yes Supports model first approach Yes - - Yes Yes Yes Supports code first approach Yes Yes Yes Yes Yes Yes Attribute driven coding style Yes - Yes - Yes Yes                 I have a very small team and limited resources with a lot of responsibilities.  In order to keep up with our customers, we must rely on tools like these.  We use the EDMX tool so that we can create a visual representation of the applications with our customers.  Second, we rely on the code generation so that we can focus on the business problems at hand and not whether a field is mapped correctly.  This keeps us from requiring as many junior level developers on our team.  I have also worked on multiple teams where they believed in writing their own “framework”.  In my experiences and opinion this is not the route to take unless you have a team dedicated to supporting just the framework.  Each time that I have worked on custom frameworks, the framework eventually becomes old, out dated and full of “performance” enhancements specific to one or two requirements.  With an ORM, there are a lot smarter people than me working on the bigger issue of persistence and performance.  Again, my recommendation would be to use an available framework and get to working on your business domain problems.  If your coding is not making money for you, why are you working on it?  Do you really need to be writing query to object member code again and again? Thanks

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  • The Deadline Cometh

    - by Oracle Staff
    Only Two More Days to Suggest a Session. We've received 2,906 votes for presentations since the launch of the Suggest a Session program. Have you voted? Have you suggested a presentation for Oracle OpenWorld 2010 or Oracle Develop 2010? If "yes," you've done well. If "no," you still have a chance to redeem yourself. Get all the information on the Suggest a Session process, timeline, and guidelines and submit your idea or vote. The last grain of sand runs out on June 20.

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  • Vodacom Call Center Management on the NetBeans Platform

    - by Geertjan
    If you live in South Africa, you know about Vodacom. Vodacom is one of the dominant mobile communication companies in South Africa, and beyond, providing voice, messaging, data, and similar mobile services. Inside Vodacom there's an application named Helios, which is a call centre application that had its inception in 2009 and consists of two parts. Firstly, a web-based front-end that allows a call centre agent to service subscribers using a Google-like search on a knowledge base structured as a collection of FAQs. The web-based front-end uses plain-old HTML + CSS + a good helping of JQuery and JQueryUI. This is delivered via JSR-168 portlets running on a cluster of IBM Portal 6 servers. In turn, the portlets communicate via RMI with several back-end EJB's containing the business logic. These EJB's are deployed on a cluster of Weblogic Application Servers, version 10.3.6. The second part is a NetBeans Platform application used for maintaining and constructing the knowledge base, i.e., the back-end of the web-based front-end. Helios is also used for a number of other maintenance functions, such as access permissions, user maintenance, and news bulletins. Below, in the web-based front-end, call centre agents can enter search terms and are presented with a number of FAQs from the knowledge base. Upon selecting a FAQ article, the agent is presented with the article text, the process to guide the subscriber, system checks that display information specific to the subscriber, and links to related applications and articles: Below, you can see that applications are searchable and can be accessed using the same web-based front-end as shown above. And, as can be seen below, knowledge base FAQs are maintained using the Helios Maintenance Application, which is the Vodacom application built on the NetBeans Platform: Several thousand call centre agent user accounts are administered using the Helios Maintenance Application. Below the main FAQ page is shown, together with the About dialog: Vodacom is happy with the back-end NetBeans Platform application. However, the front-end stack runs on quite old technology. Ideally Vodacom would like to migrate the portlets to Oracle Weblogic Portal or Oracle WebCenter, but this hasn't been accomplished yet. Migrating makes sense as the rest of the application server environment consists entirely of Oracle products.

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  • The Product Owner

    - by Robert May
    In a previous post, I outlined the rules of Scrum.  This post details one of those rules. Picking a most important part of Scrum is difficult.  All of the rules are required, but if there were one rule that is “more” required that every other rule, its having a good Product Owner.  Simply put, the Product Owner can make or break the project. Duties of the Product Owner A Product Owner has many duties and responsibilities.  I’ll talk about each of these duties in detail below. A Product Owner: Discovers and records stories for the backlog. Prioritizes stories in the Product Backlog, Release Backlog and Iteration Backlog. Determines Release dates and Iteration Dates. Develops story details and helps the team understand those details. Helps QA to develop acceptance tests. Interact with the Customer to make sure that the product is meeting the customer’s needs. Discovers and Records Stories for the Backlog When I do Scrum, I always use User Stories as the means for capturing functionality that’s required in the system.  Some people will use Use Cases, but the same rule applies.  The Product Owner has the ultimate responsibility for figuring out what functionality will be in the system.  Many different mechanisms for capturing this input can be used.  User interviews are great, but all sources should be considered, including talking with Customer Support types.  Often, they hear what users are struggling with the most and are a great source for stories that can make the application easier to use. Care should be taken when soliciting user stories from technical types such as programmers and the people that manage them.  They will almost always give stories that are very technical in nature and may not have a direct benefit for the end user.  Stories are about adding value to the company.  If the stories don’t have direct benefit to the end user, the Product Owner should question whether or not the story should be implemented.  In general, technical stories should be included as tasks in User Stories.  Technical stories are often needed, but the ultimate value to the user is in user based functionality, so technical stories should be considered nothing more than overhead in providing that user functionality. Until the iteration prior to development, stories should be nothing more than short, one line placeholders. An exercise called Story Planning can be used to brainstorm and come up with stories.  I’ll save the description of this activity for another blog post. For more information on User Stories, please read the book User Stories Applied by Mike Cohn. Prioritizes Stories in the Product Backlog, Release Backlog and Iteration Backlog Prioritization of stories is one of the most difficult tasks that a Product Owner must do.  A key concept of Scrum done right is the need to have the team working from a single set of prioritized stories.  If the team does not have a single set of prioritized stories, Scrum will likely fail at your organization.  The Product Owner is the ONLY person who has the responsibility to prioritize that list.  The Product Owner must be very diplomatic and sincerely listen to the people around him so that he can get the priorities correct. Just listening will still not yield the proper priorities.  Care must also be taken to ensure that Return on Investment is also considered.  Ultimately, determining which stories give the most value to the company for the least cost is the most important factor in determining priorities.  Product Owners should be willing to look at cold, hard numbers to determine the order for stories.  Even when many people want a feature, if that features is costly to develop, it may not have as high of a return on investment as features that are cheaper, but not as popular. The act of prioritization often causes conflict in an environment.  Customer Service thinks that feature X is the most important, because it will stop people from calling.  Operations thinks that feature Y is the most important, because it will stop servers from crashing.  Developers think that feature Z is most important because it will make writing software much easier for them.  All of these are useful goals, but the team can have only one list of items, and each item must have a priority that is different from all other stories.  The Product Owner will determine which feature gives the best return on investment and the other features will have to wait their turn, which means that someone will not have their top priority feature implemented first. A weak Product Owner will refuse to do prioritization.  I’ve heard from multiple Product Owners the following phrase, “Well, it’s all got to be done, so what does it matter what order we do it in?”  If your product owner is using this phrase, you need a new Product Owner.  Order is VERY important.  In Scrum, every release is potentially shippable.  If the wrong priority items are developed, then the value added in each release isn’t what it should be.  Additionally, the Product Owner with this mindset doesn’t understand Agile.  A product is NEVER finished, until the company has decided that it is no longer a going concern and they are no longer going to sell the product.  Therefore, prioritization isn’t an event, its something that continues every day.  The logical extension of the phrase “It’s all got to be done” is that you will never ship your product, since a product is never “done.”  Once stories have been prioritized, assigning them to the Release Backlog and the Iteration Backlog becomes relatively simple.  The top priority items are copied into the respective backlogs in order and the task is complete.  The team does have the right to shuffle things around a little in the iteration backlog.  For example, they may determine that working on story C with story A is appropriate because they’re related, even though story B is technically a higher priority than story C.  Or they may decide that story B is too big to complete in the time available after Story A has tasks created, so they’ll work on Story C since it’s smaller.  They can’t, however, go deep into the backlog to pick stories to implement.  The team and the Product Owner should work together to determine what’s best for the company. Prioritization is time consuming, but its one of the most important things a Product Owner does. Determines Release Dates and Iteration Dates Product owners are responsible for determining release dates for a product.  A common misconception that Product Owners have is that every “release” needs to correspond with an actual release to customers.  This is not the case.  In general, releases should be no more than 3 months long.  You  may decide to release the product to the customers, and many companies do release the product to customers, but it may also be an internal release. If a release date is too far away, developers will fall into the trap of not feeling a sense of urgency.  The date is far enough away that they don’t need to give the release their full attention.  Additionally, important tasks, such as performance tuning, regression testing, user documentation, and release preparation, will not happen regularly, making them much more difficult and time consuming to do.  The more frequently you do these tasks, the easier they are to accomplish. The Product Owner will be a key participant in determining whether or not a release should be sent out to the customers.  The determination should be made on whether or not the features contained in the release are valuable enough  and complete enough that the customers will see real value in the release.  Often, some features will take more than three months to get them to a state where they qualify for a release or need additional supporting features to be released.  The product owner has the right to make this determination. In addition to release dates, the Product Owner also will help determine iteration dates.  In general, an iteration length should be chosen and the team should follow that iteration length for an extended period of time.  If the iteration length is changed every iteration, you’re not doing Scrum.  Iteration lengths help the team and company get into a rhythm of developing quality software.  Iterations should be somewhere between 2 and 4 weeks in length.  Any shorter, and significant software will likely not be developed.  Any longer, and the team won’t feel urgency and planning will become very difficult. Iterations may not be extended during the iteration.  Companies where Scrum isn’t really followed will often use this as a strategy to complete all stories.  They don’t want to face the harsh reality of what their true performance is, and looking good is more important than seeking visibility and improving the process and team.  Companies like this typically don’t allow failure.  This is unhealthy.  Failure is part of life and unless we learn from it, we can’t improve.  I would much rather see a team push out stories to the next iteration and then have healthy discussions about why they failed rather than extend the iteration and not deal with the core problems. If iteration length varies, retrospectives become more difficult.  For example, evaluating the performance of the team’s estimation efforts becomes much more difficult if the iteration length varies.  Also, the team must have a velocity measurement.  If the iteration length varies, measuring velocity becomes impossible and upper management no longer will have the ability to evaluate the teams performance.  People external to the team will no longer have the ability to determine when key features are likely to be developed.  Variable iterations cause the entire company to fail and likely cause Scrum to fail at an organization. Develops Story Details and Helps the Team Understand Those Details A key concept in Scrum is that the stories are nothing more than a placeholder for a conversation.  Stories should be nothing more than short, one line statements about the functionality.  The team will then converse with the Product Owner about the details about that story.  The product owner needs to have a very good idea about what the details of the story are and needs to be able to help the team understand those details. Too often, we see this requirement as being translated into the need for comprehensive documentation about the story, including old fashioned requirements documentation.  The team should only develop the documentation that is required and should not develop documentation that is only created because their is a process to do so. In general, what we see that works best is the iteration before a team starts development work on a story, the Product Owner, with other appropriate business analysts, will develop the details of that story.  They’ll figure out what business rules are required, potentially make paper prototypes or other light weight mock-ups, and they seek to understand the story and what is implied.  Note that the time allowed for this task is deliberately short.  The Product Owner only has a single iteration to develop all of the stories for the next iteration. If more than one iteration is used, I’ve found that teams will end up with Big Design Up Front and traditional requirements documents.  This is a waste of time, since the team will need to then have discussions with the Product Owner to figure out what the requirements document says.  Instead of this, skip making the pretty pictures and detailing the nuances of the requirements and build only what is minimally needed by the team to do development.  If something comes up during development, you can address it at that time and figure out what you want to do.  The goal is to keep things as light weight as possible so that everyone can move as quickly as possible. Helps QA to Develop Acceptance Tests In Scrum, no story can be counted until it is accepted by QA.  Because of this, acceptance tests are very important to the team.  In general, acceptance tests need to be developed prior to the iteration or at the very beginning of the iteration so that the team can make sure that the tasks that they develop will fulfill the acceptance criteria. The Product Owner will help the team, including QA, understand what will make the story acceptable.  Note that the Product Owner needs to be careful about specifying that the feature will work “Perfectly” at the end of the iteration.  In general, features are developed a little bit at a time, so only the bit that is being developed should be considered as necessary for acceptance. A weak Product Owner will make statements like “Do it right the first time.”  Not only are these statements damaging to the team (like they would try to do it WRONG the first time . . .), they’re also ignoring the iterative nature of Scrum.  Additionally, a weak product owner will seek to add scope in the acceptance testing.  For example, they will refuse to determine acceptance at the beginning of the iteration, and then, after the team has planned and committed to the iteration, they will expand scope by defining acceptance.  This often causes the team to miss the iteration because scope that wasn’t planned on is included.  There are ways that the team can mitigate this problem.  For example, include extra “Product Owner” time to deal with the uncertainty that you know will be introduced by the Product Owner.  This will slow the perceived velocity of the team and is not ideal, since they’ll be doing more work than they get credit for. Interact with the Customer to Make Sure that the Product is Meeting the Customer’s Needs Once development is complete, what the team has worked on should be put in front of real live people to see if it meets the needs of the customer.  One of the great things about Agile is that if something doesn’t work, we can revisit it in a future iteration!  This frees up the team to make the best decision now and know that if that decision proves to be incorrect, the team can revisit it and change that decision. Features are about adding value to the customer, so if the customer doesn’t find them useful, then having the team make tweaks is valuable.  In general, most software will be 80 to 90 percent “right” after the initial round and only minor tweaks are required.  If proper coding standards are followed, these tweaks are usually minor and easy to accomplish.  Product Owners that are doing a good job will encourage real users to see and use the software, since they know that they are trying to add value to the customer. Poor product owners will think that they know the answers already, that their customers are silly and do stupid things and that they don’t need customer input.  If you have a product owner that is afraid to show the team’s work to real customers, you probably need a different product owner. Up Next, “Who Makes a Good Product Owner.” Followed by, “Messing with the Team.” Technorati Tags: Scrum,Product Owner

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  • Stackify Aims to Put More ‘Dev’ in ‘DevOps’

    - by Matt Watson
    Originally published on VisualStudioMagazine.com on 8/22/2012 by Keith Ward.The Kansas City-based startup wants to make it easier for developers to examine the network stack and find problems in code.The first part of “DevOps” is “Dev”. But according to Matt Watson, Devs aren’t connected enough with Ops, and it’s time that changed.He founded the startup company Stackify earlier this year to do something about it. Stackify gives developers unprecedented access to the IT side of the equation, Watson says, without putting additional burden on the system and network administrators who ultimately ensure the health of the environment.“We need a product designed for developers, with the goal of getting them more involved in operations and app support. Now, there’s next to nothing designed for developers,” Watson says. Stackify allows developers to search the network stack to troubleshoot problems in their software that might otherwise take days of coordination between development and IT teams to solve.Stackify allows developers to search log files, configuration files, databases and other infrastructure to locate errors. A key to this is that the developers are normally granted read-only access, soothing admin fears that developers will upload bad code to their servers.Implementation starts with data collection on the servers. Among the information gleaned is application discovery, server monitoring, file access, and other data collection, according to Stackify’s Web site. Watson confirmed that Stackify works seamlessly with virtualized environments as well.Although the data collection software must be installed on Windows servers, it can monitor both Windows and Linux servers. Once collection’s finished, developers have the kind of information they need, without causing heartburn for the IT staff.Stackify is a 100 percent cloud-based service. The company uses Windows Azure for hosting, a decision Watson’s happy with. With Azure, he says, “It’s nice to have all the dev tools like cache and table storage.” Although there have been a few glitches here and there with the service, it’s run very smoothly for the most part, he adds.Stackify is currently in a closed beta, with a public release scheduled for October. Watson says that pricing is expected to be $25 per month, per server, with volume discounts available. He adds that the target audience is companies with at least five developers.Watson founded Stackify after selling his last company, VinSolutions, to AutoTrader.com for “close to $150 million”, according to press accounts. Watson has since  founded the Watson Technology Group, which focuses on angel investing.About the Author: Keith Ward is the editor in chief of Visual Studio Magazine.

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  • BUILD 2013 - Microsoft Set to Unveil It&rsquo;s Reinvention

    - by D'Arcy Lussier
    Originally posted on: http://geekswithblogs.net/dlussier/archive/2013/06/24/153211.aspxSome thoughts as we head into BUILD this week… This week in San Francisco Microsoft will be hosting the BUILD conference. They’ll be talking up Windows 8.1 (Windows Blue), more Azure, some Windows Phone, XBox, Office 365… actually, they told us on the original BUILD announcement site what we’d be seeing:           While looking at this, consider a recent article from The Verge that talks about the speculation of a huge shake up at Microsoft . From the article: All Things D quotes one insider as saying they're "titanic" changes, noting they might be attached to Ballmer's legacy at the company. "It’s the first time in a long time that it feels like that there will be some major shifts, including some departures," says the alleged insider. Considering Ballmer let Sinofsky go right after the Windows 8 launch, the idea of Microsoft cutting loose some executives doesn’t seem to be big news. But the next piece of the article frames things more interestingly: Ballmer is reportedly considering a new structure that would create four separate divisions: enterprise business, hardware, applications and services, and an operating systems group. This statement got me thinking…what would this new structure look like? Below is one possibility: At a recent (this year or last year, I can’t recall which) Microsoft shareholder’s meeting, Ballmer made the statement that Microsoft is now a products and services company. At the time I don’t think I really let that statement sink in. Partially because I really liked the Microsoft of my professional youth – the one that was a software and platform company. In Canada, Microsoft has been pushing three platform areas: Lync, Azure, and SQL Server. I would expect those to change moving forward as Microsoft continues to look for Partners that will help them increase their Services revenue through solutions that incorporate/are based on Azure, Office 365, Lync, and Dynamics. I also wonder if we’re not seeing a culling of partners through changes to the Microsoft Partner Program. In addition to the changing certification requirements that align more to Microsoft’s goals (i.e. There is no desktop development based MCSD, only Windows 8 Store Apps), competencies that partners can qualify for are being merged, requirements changed, and licenses provided reduced. Ballmer warned as much at the last WPC though that they were looking for partners who were “all in” with Microsoft, and these programs seem to support that sentiment. Heading into BUILD this week, I’ll be looking to answer one question – what does it mean to be a Microsoft developer here in the 2010’s? What is the future of the Microsoft development platform? Sure, Visual Studio is still alive and well and Microsoft realizes that there’s a huge install base of .NET developers actively working on solutions. But they’ve ratcheted down the messaging around their development stack and instead focussed on promoting development for their platforms and services. Last year at BUILD with the release of Windows 8, Microsoft just breached the walls of its cocoon. After this BUILD and the organizational change announcements in July, we’ll see what Microsoft looks like fully emerged from its metamorphosis.

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  • So, how is the Oracle HCM Cloud User Experience? In a word, smokin’!

    - by Edith Mireles-Oracle
    By Misha Vaughan, Oracle Applications User Experience Oracle unveiled its game-changing cloud user experience strategy at Oracle OpenWorld 2013 (remember that?) with a new simplified user interface (UI) paradigm.  The Oracle HCM cloud user experience is about light-weight interaction, tailored to the task you are trying to accomplish, on the device you are comfortable working with. A key theme for the Oracle user experience is being able to move from smartphone to tablet to desktop, with all of your data in the cloud. The Oracle HCM Cloud user experience provides designs for better productivity, no matter when and how your employees need to work. Release 8  Oracle recently demonstrated how fast it is moving development forward for our cloud applications, with the availability of release 8.  In release 8, users will see expanded simplicity in the HCM cloud user experience, such as filling out a time card and succession planning. Oracle has also expanded its mobile capabilities with task flows for payslips, managing absences, and advanced analytics. In addition, users will see expanded extensibility with the new structures editor for simplified pages, and the with the user interface text editor, which allows you to update language throughout the UI from one place. If you don’t like calling people who work for you “employees,” you can use this tool to create a term that is suited to your business.  Take a look yourself at what’s available now. What are people saying?Debra Lilley (@debralilley), an Oracle ACE Director who has a long history with Oracle Applications, recently gave her perspective on release 8: “Having had the privilege of seeing a preview of release 8, I am again impressed with the enhancements around simplified UI. Even more so, at a user group event in London this week, an existing Cloud HCM customer speaking publically about his implementation said he was very excited about release 8 as the absence functionality was so superior and simple to use.”  In an interview with Lilley for a blog post by Dennis Howlett  (@dahowlett), we probably couldn’t have asked for a more even-handed look at the Oracle Applications Cloud and the impact of user experience. Take the time to watch all three videos and get the full picture.  In closing, Howlett’s said: “There is always the caveat that getting from the past to Fusion [from the editor: Fusion is now called the Oracle Applications Cloud] is not quite as simple as may be painted, but the outcomes are much better than anticipated in large measure because the user experience is so much better than what went before.” Herman Slange, Technical Manager with Oracle Applications partner Profource, agrees with that comment. “We use on-premise Financials & HCM for internal use. Having a simple user interface that works on a desktop as well as a tablet for (very) non-technical users is a big relief. Coming from E-Business Suite, there is less training (none) required to access HCM content.  From a technical point of view, having the abilities to tailor the simplified UI very easy makes it very efficient for us to adjust to specific customer needs.  When we have a conversation about simplified UI, we just hand over a tablet and ask the customer to just use it. No training and no explanation required.” Finally, in a story by Computer Weekly  about Oracle customer BG Group, a natural gas exploration and production company based in the UK and with a presence in 20 countries, the author states: “The new HR platform has proved to be easier and more intuitive for HR staff to use than the previous SAP-based technology.” What’s Next for Oracle’s Applications Cloud User Experiences? This is the question that Steve Miranda, Oracle Executive Vice President, Applications Development, asks the Applications User Experience team, and we’ve been hard at work for some time now on “what’s next.”  I can’t say too much about it, but I can tell you that we’ve started talking to customers and partners, under non-disclosure agreements, about user experience concepts that we are working on in order to get their feedback. We recently had a chance to talk about possibilities for the Oracle HCM Cloud user experience at an Oracle HCM Southern California Customer Success Summit. This was a fantastic event, hosted by Shane Bliss and Vance Morossi of the Oracle Client Success Team. We got to use the uber-slick facilities of Allergan, our hosts (of Botox fame), headquartered in Irvine, Calif., with a presence in more than 100 countries. Photo by Misha Vaughan, Oracle Applications User Experience Vance Morossi, left, and Shane Bliss, of the Oracle Client Success Team, at an Oracle HCM Southern California Customer Success Summit.  We were treated to a few really excellent talks around human resources (HR). Alice White, VP Human Resources, discussed Allergan's process for global talent acquisition -- how Allergan has designed and deployed a global process, and global tools, along with Oracle and Cognizant, and are now at the end of a global implementation. She shared a couple of insights about the journey for Allergan: “One of the major areas for improvement was on role clarification within the company.” She said the company is “empowering managers and deputizing them as recruiters. Now it is a global process that is nimble and efficient."  Deepak Rammohan, VP Product Management, HCM Cloud, Oracle, also took the stage to talk about pioneering modern HR. He reflected modern HR problems of getting the right data about the workforce, the importance of getting the right talent as a key strategic initiative, and other workforce insights. "How do we design systems to deal with all of this?” he asked. “Make sure the systems are talent-centric. The next piece is collaborative, engaging, and mobile. A lot of this is influenced by what users see today. The last thing is around insight; insight at the point of decision-making." Rammohan showed off some killer HCM Cloud talent demos focused on simplicity and mobility that his team has been cooking up, and closed with a great line about the nature of modern recruiting: "Recruiting is a team sport." Deepak Rammohan, left, and Jake Kuramoto, both of Oracle, debate the merits of a Google Glass concept demo for recruiters on-the-go. Later, in an expo-style format, the Apps UX team showed several concepts for next-generation HCM Cloud user experiences, including demos shown by Jake Kuramoto (@jkuramoto) of The AppsLab, and Aylin Uysal (@aylinuysal), Director, HCM Cloud user experience. We even hauled out our eye-tracker, a research tool used to show where the eye is looking at a particular screen, thanks to teammate Michael LaDuke. Dionne Healy, HCM Client Executive, and Aylin Uysal, Director, HCM Cloud user experiences, Oracle, take a look at new HCM Cloud UX concepts. We closed the day with Jeremy Ashley (@jrwashley), VP, Applications User Experience, who brought it all back together by talking about the big picture for applications cloud user experiences. He covered the trends we are paying attention to now, what users will be expecting of their modern enterprise apps, and what Oracle’s design strategy is around these ideas.   We closed with an excellent reception hosted by ADP Payroll services at Bistango. Want to read more?Want to see where our cloud user experience is going next? Read more on the UsableApps web site about our latest design initiative: “Glance, Scan, Commit.” Or catch up on the back story by looking over our Applications Cloud user experience content on the UsableApps web site.  You can also find out where we’ll be next at the Events page on UsableApps.

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  • Welcome, Oracle ACE Directors for MySQL

    - by justin.kestelyn
    It's my great pleasure to introduce our first two Oracle ACE Directors for MySQL, Sheeri Cabral and Ronald Bradford. Sheeri is a well-known MySQL evangelist working for Pythian Group (aka The Oracle ACE Factory); Ronald is a consulting enterprise system/data architect with loads of contributions to the MySQL community under his belt. We're happy to both of them join the ranks of Oracle ACEs, during this week of MySQL Conf!

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • China’s Better Life Selects Oracle® Retail to Support Hypermarket Growth

    - by user801960
    On Monday, China’s first multi-format retailer, Better Life Commercial Chain Share Co. announced that it has selected a broad selection of Oracle solutions including specific Oracle Retail applications to support the growth of its hypermarket operations. Better Life currently operates 186 hypermarkets, department stores, consumer electronics stores, as well as entertainment and real estate operations across Southern China. The company’s expansion strategy for its hypermarket business is integral to its overall plan for rapid growth in an increasingly competitive market and after evaluating Oracle and SAP, Better Life identified a range of Oracle solutions including components of Oracle Retail Merchandising Operations Management, Oracle Retail Merchandise Planning and Optimization, and Oracle Retail In-Store Operations as key enablers to optimizing its operations. The Oracle Retail offering will help Better Life to create a consolidated view of product, price, inventory and associated back office information that facilitates improved fulfilment of customer demand.  These solutions will also provide a better understanding of inventory from buying through store transactions, delivering actionable insight with which it can make smarter, more profitable decisions around planning, forecasting and replenishment. You can read the full blog post here: http://www.oracle.com/us/corporate/press/1680357

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  • To 'seal' or to 'wrap': that is the question ...

    - by Simon Thorpe
    If you follow this blog you will already have a good idea of what Oracle Information Rights Management (IRM) does. By encrypting documents Oracle IRM secures and tracks all copies of those documents, everywhere they are shared, stored and used, inside and outside your firewall. Unlike earlier encryption products authorized end users can transparently use IRM-encrypted documents within standard desktop applications such as Microsoft Office, Adobe Reader, Internet Explorer, etc. without first having to manually decrypt the documents. Oracle refers to this encryption process as 'sealing', and it is thanks to the freely available Oracle IRM Desktop that end users can transparently open 'sealed' documents within desktop applications without needing to know they are encrypted and without being able to save them out in unencrypted form. So Oracle IRM provides an amazing, unprecedented capability to secure and track every copy of your most sensitive information - even enabling end user access to be revoked long after the documents have been copied to home computers or burnt to CD/DVDs. But what doesn't it do? The main limitation of Oracle IRM (and IRM products in general) is format and platform support. Oracle IRM supports by far the broadest range of desktop applications and the deepest range of application versions, compared to other IRM vendors. This is important because you don't want to exclude sensitive business processes from being 'sealed' just because either the file format is not supported or users cannot upgrade to the latest version of Microsoft Office or Adobe Reader. But even the Oracle IRM Desktop can only open 'sealed' documents on Windows and does not for example currently support CAD (although this is coming in a future release). IRM products from other vendors are much more restrictive. To address this limitation Oracle has just made available the Oracle IRM Wrapper all-format, any-platform encryption/decryption utility. It uses the same core Oracle IRM web services and classification-based rights model to manually encrypt and decrypt files of any format on any Java-capable operating system. The encryption envelope is the same, and it uses the same role- and classification-based rights as 'sealing', but before you can use 'wrapped' files you must manually decrypt them. Essentially it is old-school manual encryption/decryption using the modern classification-based rights model of Oracle IRM. So if you want to share sensitive CAD documents, ZIP archives, media files, etc. with a partner, and you already have Oracle IRM, it's time to get 'wrapping'! Please note that the Oracle IRM Wrapper is made available as a free sample application (with full source code) and is not formally supported by Oracle. However it is informally supported by its author, Martin Lambert, who also created the widely-used Oracle IRM Hot Folder automated sealing application.

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