I have a news website and on most posts the first paragraph is in bold. Currently the authors are just using <strong> to bold the paragraph, would it be better from an SEO point of view to rather use a paragraph class that is styled with p.bold {font-weight:bold;} <p class="bold">. Does <strong> on the first paragraph send the wrong message to search engines? The text is important but the main reason it is in bold is because it is the opening paragraph. I realise <strong> is used to emphasise certain words on a page