Oracle Enhances Oracle Social Cloud with Next-Generation User Experience
- by Richard Lefebvre
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Today’s enterprise must meet the technology standards of today’s
consumer. According to a recent IDG Enterprise report,
enterprises that invest in consumerized, easy-to-use technologies experience a
56 percent increase in employee productivity and a 46 percent increase in
customer satisfaction. In order to deliver that simple and intuitive experience
across even the most advanced social management capabilities, Oracle today
introduced Social Station, an innovative new workspace within Oracle Social
Cloud’s Social Relationship Management (SRM) platform. With Social Station,
users benefit from a personalized and intuitive user experience that helps
increase both the productivity and performance of social business practices.
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Oracle today introduced Social Station, an
innovative new workspace within Oracle Social Cloud’s Social Relationship
Management (SRM) platform that helps organizations socially enable the way they
do business.
With an advanced yet intuitive user
interface, Social Station delivers a compelling user experience that improves
productivity and helps users more easily deliver on social objectives.
To help users quickly and easily build out
and configure their social workspaces, Social Station provides drag-and-drop
capabilities that allow users to personalize their workspace with different
social modules.
With a new Custom Analytics module that
mixes and matches more than 120 metrics with thousands of customizable
reporting options, users can customize their view of social data and access
constantly refreshed updates that support real-time understanding.
One-click sharing capabilities and
annotation functionality within the new Custom Analytics module also drives
productivity by improving sharing and collaboration across teams, departments,
and executives.
Multiview layout capabilities further
allows visibility into social insights by offering users the flexibility to
monitor conversations by network, stream, metric, graph type, date range, and
relative time period.
Social Station also includes an Enhanced
Calendar module that provides a clear visual representation of content, posts,
networks, and views, helping users easily and efficiently understand
information and toggle between various functions and views.
To support different user personas and
social business needs, Oracle plans to continue building out Social Station
with additional modules, including content curation, influencer engagement, and
command center creation.
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